The Simpsons Movie is a 2007 American animated comedy film based on the Fox television series The Simpsons. The film was directed by David Silverman, and stars the regular television cast of Dan Castellaneta, Julie Kavner, Nancy Cartwright, Yeardley Smith, Hank Azaria, Harry Shearer, Tress MacNeille, Pamela Hayden, Maggie Roswell and Russi Taylor, with Tom Hanks, Green Day and Albert Brooks in guest roles. The film follows Homer Simpson, whose irresponsibility gets the best of him when he pollutes the lake in Springfield after the town has cleaned it up following receipt of a warning from the Environmental Protection Agency. As the townspeople exile him and eventually his family abandons him, Homer works to redeem his folly by stopping Russ Cargill, the head of the EPA, when he intends to destroy Springfield.
Marketing
The convenience store chain 7-Eleven transformed 11 of its stores in the U.S. and one in Canada into Kwik-E-Marts, at the cost of approximately $10 million. 7-Eleven also sold Simpsons-themed merchandise in many of its stores. This included "Squishees", "Buzz Cola", "Krusty-O's" Cereal, and "Pink Movie Donuts". This promotion resulted in a 30% increase in profits for the altered 7-Eleven stores. Homer performed a special animated opening monologue for the edition of July 24, 2007 of The Tonight Show with Jay Leno, as part of another promotion.  Promotions also occurred around the world. 20th Century Fox erected a "giant pink donut" in the town of Springfield in Canterbury, New Zealand to celebrate being named Springfield, while in London a double decker-sized floating inflatable Spider Pig was set up by the Battersea Power Station. In Dorset, England, an image of Homer was painted next to the hill figure, the Cerne Abbas Giant. This caused outrage amongst local neopagans who performed "rain magic" to try to get it washed away.  McFarlane Toys released a line of action figures based on the film, EA Games released The Simpsons Game, to coincide with the film's DVD release, although the plot of the game was not based on the film. Samsung released The Simpsons Movie phone, and Microsoft produced a limited edition The Simpsons Movie Xbox 360. Ben & Jerry's created a Simpsons-themed beer and donut-flavored ice cream, entitled "Duff & D'oh! Nuts". Windows Live Messenger presented their users with the opportunity to download a free animated and static content for use within their conversations. Burger King produced a line of Simpsons toy figures that were given away with children's meals, and ran a series of Simpsons-themed television adverts to promote this. JetBlue Airways held a series of online sweepstakes to win a trip to the film's Los Angeles, California premiere. They also included a channel dedicated to The Simpsons on their planes' in-flight entertainment system.

Q: how much did marketing cost?
A: The convenience store chain 7-Eleven transformed 11 of its stores in the U.S. and one in Canada into Kwik-E-Marts, at the cost of approximately $10 million.

Q: Was there any stunts in marketing?
A: Homer performed a special animated opening monologue for the edition of July 24, 2007 of The Tonight Show with Jay Leno, as part of another promotion.
Are there any other interesting aspects about this article?
20th Century Fox erected a "giant pink donut" in the town of Springfield in Canterbury, New Zealand
20th Century Fox erected a "giant pink donut" in the town of Springfield in Canterbury, New Zealand