Russo grew up in Farmingville, New York and graduated from the University of Southern Indiana (then known as Indiana State University Evansville) in 1983 with a degree in journalism. He worked for the school newspaper The Shield as an assistant sports editor and later as editor-in-chief. Russo got his start in the wrestling business when he began training under the tutelage of Johnny Rodz at Gleason's Gym in Brooklyn. His family owned two video stores on Long Island, New York and they were known for renting wrestling videos,.
On-screen character (2002-2004)
During the time when these rumors circulated, Russo eventually debuted as an on-screen character when the mysterious masked wrestler "Mr. Wrestling III" helped Jeff Jarrett win the NWA World Heavyweight Championship and eventually unveiled as him. In the on-screen story, Jarrett did not want Russo's help which led to the two becoming involved in a feud. Russo created his own faction of wrestlers he dubbed Sports Entertainment Xtreme (S.E.X.), recruiting the likes of Glenn Gilbertti, Sonny Siaki, B.G. James, Raven, Trinity, and others. S.E.X. faced the more traditional TNA wrestlers led by Jeff Jarrett. Eventually, Russo would leave his on-screen role and Gilbertti would become the leader of S.E.X. instead.  After leaving for a brief period, Russo returned as an on-screen character on the May 28, 2003 pay-per-view where he would hit Raven with a baseball bat helping Gilbertti become the number one contender for the world championship. The next week on June 4, 2003, when Gilbertti fought Jarrett for the world championship, Russo would hit Gilbertti with a baseball bat which in turn helped Jarrett retain his belt. On the following week's pay-per-view (June 11, 2003), when A.J. Styles and Raven fought Jarrett for the world title in a triple threat match, Russo teased hitting Styles with Jarrett's trademark guitar, but eventually hit Jarrett leading Styles to win the world championship belt.  Russo would then manage NWA World Heavyweight Champion A.J. Styles for the remainder of his 2003 run and S.E.X. were quietly written out of the storylines. On October 1, 2003, Russo suffered the first loss of his in-ring career in a tag team match against Dusty Rhodes and Jeff Jarrett, although his partner, Styles, yielded the pin. On the October 15, 2003 pay-per-view, Russo made his final appearance of that year in a street-fight with Jarrett. It was reported that Russo was written out of the company as a result of Hulk Hogan's signing and because Hogan reportedly said that he would not work for TNA as long as Russo was involved with the company. In February 2004, shortly after Hogan was not able to commit with TNA, Russo would eventually return but strictly as an on-air character, becoming the "Director of Authority" in the storylines. This time, he was a face, claiming to have changed his ways (which was likely inspired by Russo's real-life conversion to Christianity). However, he would leave again in late 2004 when Dusty Rhodes was "voted" the new D.O.A. over himself at the three-hour November 2004 pay-per-view Victory Road in an interactive "election" on TNA's website.
Who did he help as a masked wrestler to win the NWA World Heavyweight Championship at the time?
Jeff Jarrett
Jeff Jarrett