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British American Tobacco

Reducing harm through innovation

It’s simple – we want to reduce the public health impact of our products.

Helping farmers to thrive

The farmers we work with are valued business partners and we want them to feel confident about their future.

Fighting tobacco trafficking

We're addressing a threat to our business, helping to fight organised crime and preventing smokers from accessing unregulated tobacco products.

Access our interactive PDF or download our app to read our latest report on harm reduction.

Meet some of the scientists working in our state-of-the-art R&D facilities.

Supporting farmers' livelihoods

Sustainability reporting

Read our first Focus Report of 2014: view our interactive PDF or download our app.

They grow, we grow

Video case study

Learn more about our work supporting farmers in our leaf supply chain.

Innovating beyond e-cigarettes

Other nicotine products

Using science to increase our understanding

Research and Development (R&D)

The challenges facing our industry