Recent Posts

Project Profile: Keuka College

Are we there yet? Wayfinding and a sense of arrival. Project Profile: Keuka College PROFILE DETAILS CLIENT: Keuka College WHAT: Signify Exterior Signage & Wayfinding Program WHERE: Keuka Park, NY Established in 1890, in an idyllic lakeside community, Keuka College is a haven of higher education…  read more

Posted in: Branding, Exterior Signage, Project Profiles, Wayfinding  |  Tagged: Brand, Directional Signage, Environmental Graphics, Facility, maps, Sign design, Signage, Wayfinding

A master plan to get you from here to there.

A masterplan to get you from here to there. One of the most critical (yet overlooked) ways to prepare for a new space. Suppose you have a new structure in the works. Or you're reimagining an existing one. Either way, you have a vision for a space. Fresh. Smart. On brand. But before the blueprints, before…  read more

Posted in: Branding, Project Management, Wayfinding  |  Tagged: Directional Signage, Environmental Graphics, Icons, Interior Design, maps, Project Management, Wayfinding

Project Profile: Highland Hospital

Highland Hospital: wayfinding to grow with. Throughout its history, Highland Hospital (Highland) has grown to meet its community needs. However, continuous expansion, additions and renovations result in a complex facility that risks being far from patient friendly. Ongoing growth and changes can create…  read more

Posted in: Branding, Exterior Signage, Interior Signage, Project Management, Project Profiles, Wayfinding  |  Tagged: Brand, Directional Signage, Facility, Healthcare, Icons, Illuminated Sign Cabinets, maps, Ownership Services, Project Management, Signage, Signify, Wayfinding

Don’t forget the breadcrumb followers

Don't forget the breadcrumb followers. You may already have posted maps, yet wonder why some people still get lost. Or you may be one who gets confused with map information, and find yourself turning left when you should have turned right.“When it comes to wayfinding, there are two different ways…  read more

Author: Duane Fisher, Director of Wayfinding  |  Posted in: Exterior Signage, Interior Signage, Wayfinding  |  Tagged: Directional Signage, Facility, Healthcare, Interior Design, maps, Wayfinding