Global and Domestic Marketing Decisions for Toyota

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Final Marketing Plan



Write a 6,300- to 7,000-word paper integrating your previous Learning Team assignments into a final Marketing Plan Paper. Add the following information to your paper

         Identify the appropriate place and promotional strategy that should be used in developing the strategic marketing plan. Lydia

         Develop an initial sales promotion schedule. Lydia

         Create an advertising plan.

         Identify public relations opportunities for the product or service.



         Develop a budget for your plan. This should include a sales forecast (explain how you determined this number) and how much you will spend for each of the 4P tactics. Provide details of each of these tactics where necessary. For example, if promotion will include coupons, media advertising, events, etc., include the budget for each of these items. Be sure you justify the expense with research to support both the reason the expenditure is necessary and why the number you are providing is accurate.

* Identify quantifiable elements that can be used to evaluate, monitor, and control the effectiveness of your marketing plan JEANNIE

* Introduction, Conclusion Compile JEANNIE

* Edit & Submit Paper

Prepare a 15- to 20-minute presentation accompanied by 15- to 20-slide Microsoft® PowerPoint® presentation illustrating your Marketing Plan Paper. * Edit & submit PPT (JEANNIE)

Your PPT should include speaker notes. Keep in mind that the speaker notes should not be...
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