BEGIN:VCALENDAR VERSION:2.0 PRODID:-//AZ Humanities - ECPv4.8.1//NONSGML v1.0//EN CALSCALE:GREGORIAN METHOD:PUBLISH X-WR-CALNAME:AZ Humanities X-ORIGINAL-URL: X-WR-CALDESC:Events for AZ Humanities BEGIN:VEVENT DTSTART;TZID=America/Phoenix:20190810T140000 DTEND;TZID=America/Phoenix:20190810T153000 DTSTAMP:20210309T040655 CREATED:20190711T201130Z LAST-MODIFIED:20190711T201130Z SUMMARY:On the Road Since 1925: The Colorful History of Arizona Highways Magazine DESCRIPTION:The first issue of Arizona Highways magazine was published in April\, 1925. In this presentation\, former publisher Win Holden will share the fascinating story of how a brochure produced by the Arizona Highway Department evolved into one of the most respected and revered publications in the world. With annual economic impact of over $65 million\, Arizona Highways reaches all 50 states and over 100 countries around the world. But the journey has been anything but uneventful. With a unique publishing model not dependent on advertising\, the magazine has had to unearth new sources of revenue to sustain its operations. And\, as part of the Arizona Department of Transportation\, has had to survive without state funding. Learn how this remarkable magazine has beaten the odds and is thriving in a competitive environment that has seen respected national magazines fall by the wayside. \nWin Holden was named the sixth Publisher of Arizona Highways Magazine in May 2000. The publication is recognized as one of the finest travel magazines in the world. The magazine has over 120\,000 subscribers in all 50 states and 100 countries. As Publisher\, Mr. Holden led a diverse group of businesses centered on the world-renowned magazine including licensing\, book publishing\, calendars\, e-commerce\, new product development\, product marketing and retailing. A Valley resident since 1980\, Mr. Holden was recognized by the Arizona Office of Tourism and the Arizona Lodging and Tourism Association as their 2017 and 2018 Lifetime Achievement Award recipient and received the 2015 Lifetime Achievement Award from the Phoenix Business Journal. He was the 2007 inductee into the Arizona Tourism Hall of Fame. He is Chairman of the Board of the Greater Phoenix Convention and Visitor’s Bureau and is a member of the Executive Committee of the Arizona Lodging and Tourism Association Board of Directors. He retired in June\, 2018. \n URL: LOCATION:La Posada Hotel\, 303 E. Second St.\, Winslow\, AZ\, 86047\, United States GEO:35.0214043;-110.6947316 X-APPLE-STRUCTURED-LOCATION;VALUE=URI;X-ADDRESS=La Posada Hotel 303 E. Second St. Winslow AZ 86047 United States;X-APPLE-RADIUS=500;X-TITLE=303 E. Second St.:geo:-110.6947316,35.0214043 CATEGORIES:AZ Speaks ATTACH;FMTTYPE=image/jpeg: END:VEVENT END:VCALENDAR