What Do Online Consumers Do After Searching for an Attorney?

The recent Attorney Selection Research Study by The Research Intelligence Group (TRiG), taught us all sorts of things about where consumers go to search for attorneys online, how they obtain legal information from the Internet and even the specific types of devices they use to do this online searching.  Last week, we concluded our look at the substantive findings by sharing results regarding which areas of legal practice are the most popular when consumers search for an attorney.

Armed with this data, it would be fair to ask: So what? Does it really matter if we know about the online searching habits of consumers with legal needs, if we don't know what happens AFTER they complete their online research?

Follow the link to read the remainder of Amy Kovar's post.