Crescendo | John Cameron Changing Lives Foundation


It was time to get loud. To be bold. To stand up. To raise your voice and rock at CRESCENDO. And we did it on May 4th in Edmonton and May 24th in Calgary!

CRESCENDO was a non-stop night out where audiences enjoyed classic rock tunes performed by outstanding local talent. They got loud to the songs of Elton John, The Beatles, Queen, Supertramp, and so many more!

CRESCENDO reached beyond the music to create real meaning for our province. Special guest Michael Landsberg, Founder of the #SickNotWeak movement and high-profile TSN host, joined us as we heard stories that stirred compassion and hope for those facing mental health challenges. People were moved as brave families and individuals shared their personal stories from the stage.

Together, we helped build understanding, reduce stigma, and raise funds for programs to help those reaching out for support.

All proceeds from Crescendo Edmonton benefited the Royal Alexandra Hospital Foundation and Mental Health Foundation. All proceeds from Crescendo Calgary supported the Alberta Children’s Hospital Foundation’s “Build Them Up” Campaign in support of the new Centre for Child and Adolescent Mental Health.

Royal Alexandra Hospital
Mental Health Foundation
Alberta Childrens Hospital Foundation