What happens when The Noid takes your brand strategy hostage?

From NPR’s How To Do Everything podcast, the strange and tragic tail of The Noid, the Domino’s Pizza mascot from the 1980s. For me, the biggest takeaway is the thin line between between success and humiliating disaster in the world of advertising and brand strategy. Let this be a lesson for your next planning session – even things outside your control can take down your campaign overnight.