NEW YORK (CNN) -- Kenneth Cole is the first to admit he has a bit of a language problem.



Pun-loving Kenneth Cole pays tribute to inspiring people in his new book.



"I need to distort not just leather and fabric, but also words," he said. "It's a disorder I have."



The pun-loving fashion designer has raised plenty of eyebrows with advertising copy that ranges from the provocative and the political to the lighthearted and cutesy.



Browse his online store and you can buy a T-shirt that reads "In war is it who's right, or who's left?" A canvas tote bag says, "Use me again and again and again ... (I'm used to it)."



Should you purchase either product, you're assured that all your money will go to Cole's "Awearness Fund," an initiative designed to draw attention to social issues like homelessness and AIDS.



To that end, Cole has just released a new book called "Awearness: Inspiring Stories About How to Make a Difference" (DK Adult). It's a collection of essays from influential types intended to encourage readers to get involved in service and volunteerism in their communities.  Watch Cole talk about 'Awearness' »



Former President Bill Clinton contributes a piece on the global fight against HIV/AIDS. Actress Rosario Dawson writes about empowering young Latinos to vote, and cyclist Lance Armstrong discusses the merits of starting a movement like Livestrong, his effort to energize the fight against cancer.



As Cole says: "No good deed should go unpublished." Pun intended.



The book commemorates 25 years in the fashion business for the New Yorker, as well as a quarter century as an advocate for social activism.



Cole spoke to CNN about the book, the belief, his wife and the cover. (OK, so not everyone is brilliantly punny.) The following is an edited transcript of the interview.



CNN: What is the big message you're hoping to get across with this book?



Kenneth Cole: The message is that these are extraordinary times. They're transformative in so many ways. And America recently expressed the reality that there is an appetite for meaningful, significant, social change like we've never seen before.



CNN: In the introduction of your book, you talk about how you've met a lot of people who have inspired you. Is there one person who stands out above the rest?



Cole: There are so many people that inspire me, and there are 90 role models in this book, some of whom I've been very close to. I am the closest of all to my wife, who is in and of herself a change agent and has committed to impacting the realities of homelessness -- and making sure I get out of the house every day to do what I have to do. So she's inspired me and she's done great stuff. So I think I'll stay with that answer.



CNN: In Robert Redford's essay on freedom of speech, he encourages the use of humor when speaking out about a cause someone feels passionate about. Has humor helped you?



Cole: I think it does. I agree with Mr. Redford, and he's been a model of mine. ...



And I think we also have these walls around us, and when people disagree, we're inclined not to listen, but to a degree you can break through that wall often with humor. Jon Stewart has shown us how to do that, as have some other people who are in the art of doing it well.



CNN: What's your biggest hope for President-elect Barack Obama's presidency?



Cole: He has already surpassed my greatest hopes. I think he's created a sense of spirit and energy and opportunity in this country that we've never seen. And I think it has transformed, in a sense, who we are as a nation globally within 24 hours. We saw that happen.



CNN: How does a successful fashion designer, who also
Who highlights public spirited people? What is the name of the fashion designer? What use of humor leavens passion? What does Kenneth Cole highlight? What fashion designer admires use of humor?
Kenneth Cole Kenneth Cole And I think we also have these walls around us, and when people disagree, we're inclined not to listen, but to a degree you can break through that wall often social issues Kenneth Cole
question: Who highlights public spirited people?, answer: Kenneth Cole | question: What is the name of the fashion designer?, answer: Kenneth Cole | question: What use of humor leavens passion?, answer: And I think we also have these walls around us, and when people disagree, we're inclined not to listen, but to a degree you can break through that wall often | question: What does Kenneth Cole highlight?, answer: social issues | question: What fashion designer admires use of humor?, answer: Kenneth Cole