(CNN) -- The blog "Stuff White People Like" is wildly popular with fans who've embraced the hilarious, satirical sendup of the white middle class that -- according to the list -- have an ongoing love affair with things such as coffee (No. 1), organic food (No. 6), yoga (15) and the Toyota Prius (60).

Blogger-turned-author Christian Lander is the force behind "Stuff White People Like."

The site also has spurred an outpouring from those who view it as offensive and racist.

Now devotees and detractors alike have more to discuss with the release of the book "Stuff White People Like: A Definitive Guide to the Unique Taste of Millions" by the blog's creator, Christian Lander.

Filled with photos and some content from the blog, the guide includes new entries exclusive to the book.

Lander also worked with a designer to create things such as flow charts on "How to Name a White Child" and "White Career Trajectories" as well as a test of the reader's "whiteness."

As befitting the genius behind such a site and book, Lander is a bit of a ham (actually, make that Canadian bacon since he hails from Toronto, Ontario).  Watch Lander talk about what he likes »

The origins of "Stuff" date from January 2008, he said, because of an instant messenger conversation between him and his friend Miles about the HBO drama "The Wire." Miles, who is Filipino, tossed off that he didn't trust any white person who didn't watch the series.

That exchange started a back-and-forth between the two about what white people were doing instead of watching the show.

"We said, 'Oh, they are going to plays, they're doing yoga, they're getting divorced,' " recalled Lander, who couldn't pass up the gold mine of ideas and started blogging. "The goal was to literally make Miles and a few of my friends laugh, and it just took off."

Within six weeks, Random House came calling, and a book deal was finalized.

CNN talked to the blogger-turned-author about his "whiteness," whether he is like Stephen Colbert but instead mocks earnest, left-wing types, and why "Stuff White People Like" will never make the list of "Stuff White People Like."

CNN: Where do you get your ideas?

Christian Lander: Farmers' markets.

CNN: How do you get your ideas at farmers' markets?

Lander: Keeping my eyes open. I just see what people are up to. And the mirror is another good place to look for inspiration. I really make fun of myself.

CNN: So what makes you an authority on white people?

Lander: Look at me [laughing]. I mean, I have liberal arts degrees; I look like this. I'm on the inside.

CNN: Do you ever worry about offending people?

Lander: No. I'm glad when I offend people with this because it's not offensive. What's been great about it is the title draws people in, and right away they are like, "What is this? Am I going to get offended by this?" Then they read it, and it's not what they expect. People see the title and they expect "Stuff White People Like" to be entries like mayonnaise, or dancing poorly, these old stereotypes that are really outdated and aren't even funny anymore.

You're sort of expecting it to be the lame white guy stuff and you go, "Oh my God, this is all the stuff I actually like." It's playing off white stereotypes, but it's not stereotypes in a demeaning way.

CNN: If those are old stereotypes, could your stuff be considered "new stereotypes"?

Lander: No, because they're true [laughing]. I consider these valid observations. It's an update on this idea of a yuppie.
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question: what is now a book, answer: "Stuff White People Like" | question: What do they both have?, answer: more to discuss | question: Is anyone offended by the blog and the book?, answer: people | question: what does the book have, answer: flow charts on "How to Name a White Child" and "White Career Trajectories" as well as a test of the reader's "whiteness." | question: what does the author say, answer: "The goal was to literally make Miles and a few of my friends laugh, and it just took off." | question: What blog is now a book?, answer: "Stuff White People Like" | question: What is the author playing off?, answer: white stereotypes, | question: What does the author say about the book?, answer: It's playing off white stereotypes, but it's not stereotypes in a demeaning way.