LONDON, England (CNN) -- We're in Hollywood on this month's CNN Business Traveller where we look at style on the road.



As travelers of the world, we want to express our own individuality, we want to fit in and look the part but at the same time stand out. Hollywood is the perfect place to look get to grips with style because in this city - image is everything.



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Why style matters



If we live in a particular way, we want the same when we travel; and the airline and hotel industry are more in tune with what we want than ever before. We look at why style matters on the road and in the air.



Attire to suit every occasion



We get some golden rules from Hollywood stylist Negar Ali who shows Richard Quest how to co-ordinate and downsize his wardrobe, and a secret weapon - equivalent to the 'little black dress'.



Bags of style



Your suitcase travels as much as you do and is often the next thing people look at after your clothes. For some, making a statement with their luggage is important, for others functionality is the key. Two business travelers road test some stylish pieces whilst on their business trip to Maastricht.



Smart Traveller



This month's Smart Traveller focuses on tagging services that reunites lost property with the owner. Richard Quest found out that it really does work when he left his Treo PDA in the back of a New York taxi and only realized he'd lost it when he got an email from Zreturn once in LA.



Sunrise to Sunset



Award-winning documentary maker Morgan Neville shows us round his hometown -- giving us ideas on how to enjoy our spare time in LA from Sunrise to Sunset. E-mail to a friend
Where did the business travelers take a trip to? Where did CNN go to? Who shared tips on how to co-ordinate a wardrobe on the road? Who tested luggage? Who shared tips?
Maastricht. Hollywood Negar Ali Two business travelers Hollywood stylist Negar Ali
question: Where did the business travelers take a trip to?, answer: Maastricht. | question: Where did CNN go to?, answer: Hollywood | question: Who shared tips on how to co-ordinate a wardrobe on the road?, answer: Negar Ali | question: Who tested luggage?, answer: Two business travelers | question: Who shared tips?, answer: Hollywood stylist Negar Ali