Editor's note: Jay S. Winuk, co-founder of MyGoodDeed, is the brother of Glenn J. Winuk, an attorney and volunteer firefighter and EMT who died in the line of duty when the South Tower of the World Trade Center collapsed on September 11, 2001. This week Glenn was posthumously honored with the 9/11 Heroes Medal of Valor from the United States of America.



Jay Winuk says September 11 is best observed as a day of service to others.



NEW YORK (CNN) -- The upcoming eighth anniversary of the attacks of September 11 raises a compelling question for millions of Americans: How should we best observe this uniquely tragic day in our nation's history?



Surely, it should not be a holiday. This is no time for days off from work and three-day weekends to enjoy barbeques and white sales.



No, September 11 is a day for reflection, and its historical and emotional significance should not lessen with time or be diminished in any way. It is a day to focus on the substantial lessons learned.



I'm a 9/11 family member. My brave brother, Glenn J. Winuk, was a partner at a large law firm, Holland & Knight, located two blocks from the World Trade Center.



For almost 20 years Glenn was also a volunteer firefighter and an emergency medical technician. When the Towers were hit, Glenn borrowed rescue equipment and ran from safety toward the South Tower to participate in the rescue effort. He died when the South Tower collapsed.



Soon after the attacks, I co-founded, with my friend David Paine and other 9/11 family members and friends, a grassroots initiative called MyGoodDeed. Our goal? To establish the anniversary of September 11, 2001 as an annually recognized national day of service.



Our widely shared view was that there would be no better way to pay tribute to those thousands lost and those millions who rose in spontaneous, compassionate and effective service to help rebuild our spirit and our nation in the aftermath of the attacks.



Supported by all the leading 9/11 family, survivor and volunteer organizations, the initiative has since attracted the attention and participation of millions of people around the world, from all 50 states and more than 170 nations and territories.



People choose whatever form of kindness and service they'd like to perform each 9/11. And with acts large and small, they are making a real difference in the lives of people and communities in need.



Some make donations -- clothing, books, eyeglasses, money, blood. Some help repair schools and parks and beaches. Some send care packages to our troops overseas, or work in soup kitchens. Some read to the blind, or visit the elderly.



This Sunday, retired New York Giants great George Martin is leading a fundraising walk from New York to New Jersey to raise money for the health care of thousands of rescue and recovery workers of Ground Zero who are ailing as a result of their service after 9/11. There is no limit to what people can do to participate.



Of note is that just like those who died in the horror of that September morning, those who engage in service on 9/11 represent a wide range of political preferences, ages, races, religions, economic status and geographic locations.



Unlike as suggested recently by some conservative journalists and bloggers, this 9/11 service phenomenon is not new and is certainly not about some kind of liberal agenda intended to diminish the meaning of September 11 or redefine it for political gain.



Indeed, the notion of engaging in service to mark each 9/11 began during the Bush administration, and has been widely supported by both sides of the aisle on Capitol Hill. In fact, in 2004 the U.S. Congress unanimously passed House Congressional Resolution 473, saying the anniversary of September 11 should be a national day of service and compassion.



In April of this year, President Obama signed the Edward M. Kennedy Serve America Act, substantially bi-partisan legislation that included a provision formally establishing September 11 as a "National Day of Service and Remembrance."



The 9/11 community largely applauded this major step forward. And as I watched the president sign this legislation
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signed the Edward M. Kennedy Serve America Act, substantially bi-partisan legislation that included a provision formally establishing September 11 as a "National co-founder of MyGoodDeed, September 11 11 11,
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