Las Vegas, Nevada (CNN) -- To most people these days, an "app" is something you download on your smartphone to help you do a specific task -- say, find a good nearby restaurant.



But big tech companies, seeing how applications have boosted the appeal of gadgets such as Apple's iPhone, are starting to view apps as low-cost enhancements for a broader range of products, from netbooks to TVs and beyond.



At the International Consumer Electronics Show here this week, microchip maker Intel launched an app store geared towards netbook computers. Not to be outdone, Samsung announced it will open its own app store for HDTVs, Blu-ray players and mobile phones.



Even unlikely players such as Ford Motor Co. are getting in on the app act. Ford announced Thursday that several applications, including one that will read aloud Twitter tweets while you're driving, will be available on many of its vehicles later this year.



What's driving this sudden app movement?



"Mobile computer chips have gotten so powerful and affordable, and it's so easy to get on the Internet, that it doesn't make much sense to ship a gadget with dedicated, stagnant functionality," said Brian X. Chen, who covers technology for Wired.com.



"Add an Internet connection and a software platform open for third-party programmers to develop for -- i.e., open an app store -- and you can enhance the capabilities of a gadget, thus future-proofing it, at no cost."



Sales of the apps, which typically cost a few dollars apiece, also create a new source of revenue for the device's manufacturer, Chen said. And consumers win, too: They get more value out of their product without having to keep buying new hardware.



Software applications have been around for decades, but it took the recent success of the iPhone and Apple's App Store -- with their can-do slogan, "there's an app for that" -- to make apps sexy on the consumer level.



Developers have created more than 100,000 apps for the store -- at no cost to Apple, which takes a cut of revenues. Less than 18 months after the store launched in 2008, owners of the iPhone and iPod Touch have downloaded more than 3 billion applications.



Rival smartphone makers such as Palm and Research in Motion soon followed with app stores of their own. It's now standard for Web properties such as Facebook, Google and eBay to have mobile apps that let users share updates or make purchases on the go.



The number of people who use Internet-enabled mobile devices is expected to pass 1 billion by 2013, according to industry analysts, meaning that demand for apps will only grow. And as more people grow accustomed to using apps to quickly check the weather or send a tweet on Twitter, more manufacturers will develop apps-ready products, experts say.



On Thursday Intel launched a beta version of its app store, called the Intel AppUp center, for netbooks, the smaller, simpler cousins of laptops. About 100 apps, in such categories as entertainment, games, health, social networking, are now available for download at www.intelappup.com.



The beta store will host apps for both Microsoft Windows and the open-source Moblin operating system, which target the popular netbook computer category powered by Intel's Atom processor.



"Apps have been defined in people's minds as these little things that run on the iPhone. Our focus is on getting lots of smart people to think of the netbook as a device they can target [for developing apps]," said Peter Biddle, who run's Intel's Atom software program.



Eventually, Intel and its partners expect to expand the store to include applications for smartphones, TVs and even consumer electronic appliances.



Meanwhile, Samsung is betting that as television merges with the Internet, more channel-surfers will enjoy being able to order a movie from Netflix or scroll through photos on Picasa without having to leave their couch.



Samsung is calling Samsung Apps "the world's first HDTV-based application store," although it's not expected
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question: What products are companies making apps available too?, answer: netbooks to TVs and beyond. | question: When will Ford make apps available for new vehicles?, answer: later this year. | question: Intel launched an app store for what?, answer: netbook computers. | question: Ford Motor Co. will make select apps available for new vehicles when?, answer: later this year. | question: What did Intel launch?, answer: app store geared towards netbook computers. | question: Where did Intel launch their new app store for netbooks?, answer: At the International Consumer Electronics Show