LONDON, England (CNN) -- Eight years ago, Gael Garcia Bernal and Diego Luna became global pin-ups for the resurgence in Mexican filmmaking after their memorable breakthrough in coming-of-age road movie "Y tu Mama Tambien."





"Rudo y Cursi" reunites Luna and Bernal, who became pin-ups for the resurgence in Mexican filmmaking with "Y tu Mama Tambien" in 2001.





Today, Luna and Bernal's on-screen chemistry has once again grabbed the public's attention, this time in Mexico, where their latest film "Rudo y Cursi" made box-office history.





It became the fourth highest-grossing film in the country's history when it was released at the end of 2008.





"Rudo y Cursi," approximately translated as Tough and Corny, tells the story of two rural banana farmers who, after being 'spotted' by a crooked talent scout, gain instant celebrity in the Mexican soccer league playing for opposing teams.





But, mesmerized by women and fast cars and unable to defy their demons, they look on powerless as the dream disintegrates in front of them almost as suddenly as it arrived.





The movie touches on fame, poverty and corruption, but for its makers, it is ultimately a tale of brotherhood.





It was written written and directed by Carlos Cuaron, and is the first release from groundbreaking new production venture Cha Cha Cha films.





Cha Cha Cha was established by Mexico's three leading directors who are also renowned internationally -- Carlos' brother Alfonso Cuaron ("Children of Men"), Alejandro Gonzalez Inarritu ("Babel") and Guillermo del Toro ("Pan's Labyrinth").





All three serve as producers on the film.  In pictures: Bernal and Garcia in "Rudo y Cursi" »





"Originally I wanted to make a fake documentary about a footballer from a humble background who made it big and then disappeared mysteriously," Carlos Cuaron told CNN.





"But I told this idea to Gael [Garcia Bernal] and Diego [Luna], and they both said they wanted to play the part. I had one part and two actors. So I made up another brother and forgot about the fake documentary."





Cuaron also cast Bernal and Luna -- best friends since childhood in Mexico City who were so keen to do the film the signed up before they saw a script -- against type and against their wishes.





Both had originally wanted to play the opposite character: Bernal the abrasive Rudo, and Luna the romantic Cursi. They were eventually dissuaded by Cuaron who said: "I don't want to make Y Tu Mama Tambien 2."





The idea behind Cha Cha Cha films was conceived by Cuaron senior, del Toro and Innaritu when the trio -- a kind of all-stars of Mexican cinema -- found themselves with a surprise 16 nominations and 4 awards at the 2007 Oscars.





The idea came out of a desire to pool their their rising bargaining power and maximize their clout in Hollywood -- and, of course, out of friendship.





The company was "born out of friendship and sibling sympathies," del Toro told CNN. When Carlos was originally writing the script, his bother, Alfonso told him thought it was perfect for Cha Cha Cha.





The venture formalizes a working relationship del Toro, Innaritu and Alfonso Cuaron have had for years, but they freely admit they spend little time together. Rather it is a case of exchanging ideas and honing each other's writing over the phone and via email from all over the globe. Del Toro, for example, is currently in New Zealand directing Peter Jackson's follow-up to his wildly successful "Lord of the Rings" trilogy, "The Hobbit."





It would appear that the Mexican trio have created an ideal creative environment for themselves, Cha Cha Cha has been criticized for forgetting their Mexican heritage in the rush to embrace Hollywood. It is not a criticism they take lightly. Watch Cuaron, Bernal and Garcia talking about "Rudo y Cursi"





"I don't care about Mexican films, about indie films,
Who directed the film? What is the fourth most popular box office hit ever? Who star together? Mexican superstars that will be together who are starting together? who directed the movie?
Carlos Cuaron, "Rudo y Cursi" Gael Garcia Bernal and Diego Luna Luna and Bernal, Gael Garcia Bernal and Diego Luna Carlos Cuaron,
question: Who directed the film?, answer: Carlos Cuaron, | question: What is the fourth most popular box office hit ever?, answer: "Rudo y Cursi" | question: Who star together?, answer: Gael Garcia Bernal and Diego Luna | question: Mexican superstars that will be together, answer: Luna and Bernal, | question: who are starting together?, answer: Gael Garcia Bernal and Diego Luna | question: who directed the movie?, answer: Carlos Cuaron,