(CNN) -- After Denise Honeycutt sashayed down the catwalk modeling a sleek sleeveless black dress with a blue lace jacket, she felt so good she bought the outfit.



A model walks the runway at the Arlington United Methodist Church fashion show in an outfit from Goodwill.



"I got those two pieces and a skirt for $20," she said. "How's that for a deal?"



Such bargains may not be haute couture, but during a recession they are a thrifty shopper's dream.



As budgets tighten during the economic crunch, buying used clothing is no longer just for fans of vintage wear.



Many are discovering the hidden treasures in consignment shops, as well as thrift stores and other places once thought to be only for the destitute.



That's a message that Brendan Hurley, senior vice president of Marketing and Communications for Goodwill of Greater Washington, has been working hard to get out.



Goodwill of Greater Washington provided the fashions Honeycutt modeled for the show at the Arlington United Methodist Church in Arlington, Virginia, and has been actively campaigning to spread the word that Goodwill fashion is contemporary and hot.



"Most people have a misunderstanding of Goodwill's mission and they believe that our mission is to sell inexpensive merchandise to the poor," Hurley said. "In fact, Goodwill's mission is to provide job training and employment services to people with disadvantages and disabilities. We just happen to fund that mission through the resale of donated items at our retail stores."



To change the negative perception, Hurley said that four years ago they started a campaign to make the stores more appealing as a source of inexpensive fashions by holding virtual and live fashion shows.  See one of Goodwill's fashion shows »



Hurley said things really took off after they launched a viral marketing campaign and the very successful DCGoodWillFashions blog.



Em Hall is the retail marketing manager who blogs as the DC Goodwill Fashionista in a gig that has become so high-profile that she was invited to blog this year from Fashion Week in New York.



About once a month on average, Hall and her team put together "travel and trunk shows" where they pull merchandise from their nine stores, put them on rolling racks and take them to events for attendees to shop.



People respond to the great prices and selection as well as the opportunity to recycle by buying someone's gently used clothing, Hall said. iReport.com: Tell us about your thrift fashions



"The response has been tremendous," Hall said. "We know that finding that treasure at Goodwill, finding that vintage piece, really resonates with people."



Across the country, Goodwill stores have launched several creative ideas to attract divas (or divos) who may have more style than funds.



Goodwill Industries of Michiana Inc. of South Bend, Indiana, has "Boutique Days," where they work with local fashion reporter and consultant Kathy Friend to raise awareness that Goodwill can be an excellent resource for brand name and designer clothing.



Those who donate at least 20 clothing items receive an opportunity for a private consultation with Friend at a reduced rate.



"On a trip to Goodwill I've found Chanel handbags still in the tissue paper and in Saks Fifth Avenue bags," said Friend, who as part of her consultation teaches clients everything from how to spot signs of wear to how they can get pieces altered. "I was like, are you kidding me?"  See examples of fashionable outfits from Goodwill »



The Goodwill/Easter Seals program in Minnesota held a "Second Runway" fashion show in February where 30 volunteer fashion designers took existing clothes from surrounding Goodwill stores and turned them into hip new outfits.



The event attracted more than 500 attendees.



"We were given $50 and we could create up to three looks out of things we found at the Goodwill," said designer Kristina Bell, who whipped up a cute little dress out of recycled T-shirts. "I've always been a thrifter, but now it's a really good way to save money."



Someone else's hard times can be
What stores are seeing increased business? What gained popularity during a recession? Are consignment and thrift stores seeing increased business? What charities are experiencing increased visibility? What gains popularity during a recession?
Goodwill buying used clothing Hurley said things really took off after they launched a viral marketing campaign Goodwill bargains
question: What stores are seeing increased business?, answer: Goodwill | question: What gained popularity during a recession?, answer: buying used clothing | question: Are consignment and thrift stores seeing increased business?, answer: Hurley said things really took off after they launched a viral marketing campaign | question: What charities are experiencing increased visibility?, answer: Goodwill | question: What gains popularity during a recession?, answer: bargains