EDGEWATER, New Jersey (CNN)  -- People steadily file into movie theater No. 4, but they're not carrying buckets of popcorn or soda -- instead, it's Bibles and coffee.



Worshippers sing at Joy Christian Fellowship, which meets at Edgewater Multiplex Cinemas in New Jersey.



The sign above the double door announces "The Proposal," the latest Sandra Bullock movie, but there's no romantic comedy playing on the screen -- instead, the lyrics to a Christian song fade in and out to the beat of the music: "We are here because of you, because of you."



On this Sunday morning, the approximately 200 people on hand aren't here to watch a movie but to worship God.



Some stand stoically as they sing, others sway back and forth with eyes closed, a few have their hands raised toward the ceiling. At the front of the theater below the screen is a six-piece rock band that continues to sing, "Oh, beautiful sound. The joy of heaven here."



And it's here -- at Edgewater Multiplex Cinemas -- where Joy Christian Fellowship has been meeting for the past two years.



"It's not a traditional church setting," said Danny Han, Joy Christian's senior pastor, "but we turn this theater auditorium into a worship place."



Reclining cushioned seats take the place of pews; the movie screen stands in for stained glass windows. An entertainment venue has turned out to be an unconventional yet conveniently popular religious venue, attracting a new crowd of worshippers deterred by the traditional church setting.



About 200 churches are renting theater space under a one-year contract with National CineMedia, a nationwide multiplex cinema chain. That's an increase from three churches six years ago.



"The economy has had clearly a positive impact," said Kurt Hall, the CEO of National CineMedia, about the trend of Sunday theater rentals, "as churches have found it more difficult to raise money to build their own buildings."



It's an alternative not only for small start-up churches that cannot afford space but also for large churches seeking to set up multiple locations. The movie theater offers a perfect setting: comfortable seats, state-of-the-art audio-visual technology, central air, ample parking, and prime locations. Joy Christian Fellowship leases two theaters from National Amusements, another multiplex cinemas chain, at $1,000 for 3 1/2 hours each Sunday.



National CineMedia has "Worship Solutions" packages with negotiable rates.



But what may have started as a practical and economical solution has surprisingly become a spiritual solution for boosting church attendance.



Only about four in 10 Americans say they attend religious services at least once a week, according to surveys conducted in recent years by the Pew Forum on Religion and Public Life.



In Indianapolis, Indiana, the Rev. Ethan Maple decided that since people weren't filling the church pews, he would go to them. In March he started The Movie Theater Church.



"We're reaching out to those who have no religious background and also people who have been hurt by the traditional church setting," Maple said. His vision is not to build a physical church but to build a church community in a comfortable and unintimidating place. "Everyone's gone to see a movie, and going to a theater to see worship is not a huge jump."



Courtney Gonzales said he had been in and out of churches all his life before he came to The Movie Theater Church.



"I really hadn't had a permanent church home and was always feeling sort of disconnected," he said, adding he was raised in a Catholic family but did not relate to the rituals. "I never really felt anything was getting through to me."



As soon as he walked into the movie theater, Gonzales said, he immediately connected. "I just felt comfortable, unlike when I had been at other churches."



Congregation members eat popcorn and drink soda while worshipping. The offering is collected in popcorn buckets. "Sunday best" is often sneakers
Who does the idea appeal to?
"We're reaching out to those who have no religious background
question: Who does the idea appeal to?, answer: "We're reaching out to those who have no religious background