Changing Advertising summit 2011: Jenny Ashmore
Jenny Ashmore has sold greases to quarries, laundry detergent to care homes, nappies & wipes to parents worldwide, and now travels the globe for Mars marketing – everything from M&Ms to Pedigree and Uncle Bens to 5 Gum.
Her 18 years in marketing have built a strong belief in the combination of the art and science of marketing … to better understand and influence shopper behaviour. She is passionate to get marketers talking the business language of the management team, and to step beyond just the sexy ads … to taking the lead on driving topline growth via great marketing and communication choices.