How to develop an award-winning scheme for older people
We were delighted when we were chosen to develop and manage a flagship extra care scheme for older people. We planned to create a community membership scheme, called the Alexandra Club, in Woodley, Berkshire, where residents and local people can use the facilities and participate in activities. We were also keen to develop a supportive community with specialist housing for people living with dementia.
For two years we worked with our partners, including award-winning architects PRP and the Leadbitter Group, to develop the final design. All parties had a clear vision for the project: a place where older people are supported to live independently in a community that promotes dignity and achievement, and everyone went the extra mile to ensure the vision became a reality.
The design put community facilities at the heart of the 64-apartment scheme. It includes an exercise room, spa bath, beauty and therapy room, landscaped gardens, a lounge and an activity room. These facilities are open to residents and members of the Alexandra Club and the general public can also use the restaurant, IT cafe, shop and hairdressers.
Ten apartments are specifically for people with dementia; there is specialist care and support to meet their needs. The scheme's design is dementia friendly, using subtle colour changes on wall coverings and clear signage so that residents can easily find their way around. The flats also have a link to a sensory garden, designed in a snake pattern to give residents confidence to make their way home
It is rewarding to see the difference the scheme has made. Residents have formed friendships; there is always something going on, whether residents are leading Wii Fit classes or participating in pool competitions.
The time taken to help residents understand more about dementia has helped provide the supportive community we were so passionate about creating. Residents with dementia attend activities and take an active part in the community.
It was an honour to be recognised as the most innovative supported/sheltered housing scheme in the National Housing Innovation Awards and to be shortlisted for a Pinders Healthcare Design Award. We will use the experience gained from this project to continue to challenge our thinking so that we design better buildings and services based on an understanding from residents about what works best.
How to develop an award-winning scheme:
Partnership work is everything Make sure your goals are aligned and that you all want the same outcome (have fun, be flexible and support each other along the way)
Design the building with the end service in mind We designed around the community membership model as it was so important to us
Invest in building community support Do this from the outset with the wider community and, post opening, with residents, visitors and anyone who has something to offer
Put residents at the forefront They should develope their own activities and services. Facilitate supportive communities by providing information and learning opportunities
Julia Ashley is executive director commercial of Central & Cecil, a housing care support group
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