Reaching students with the guardian
Attract students to your course or organisation in 'Clearing', our essential free supplement published on 16th August 2012, offering invaluable information and advice on fees, funding, the application process and alternative future study options.
Guardian Audience
Regular readers due to finish school or start university in the next 12 months:
The Guardian - 223,000
The Daily Telegraph - 105,000
And over a quarter of a million on theguardian.com
As well as the wealth of content on our Guardian platforms, we also push our news out across social media sites such as Twitter and Facebook.
Our Guardian Facebook app, launched less than a year ago,has already achieved almost 12 million downloads. Course and student marketers can take advantage of this audience as half of all users are aged 24 and under - traditionally a difficult demographic to reach.
Additional Reach
108,000 users of thetheguardian.com and 58,000 regular readers of the Guardian have a child that is due to finish school or start university.
Regular readers who work in a teaching capacity in secondary or further education:
The Guardian - 167,000
The Independent - 63,000
The Daily Telegraph – 136,000
Supplements
Clearing
16 August 2012
The Guardian's Clearing supplement is a pull-out guide aimed at students who have just received their A-level results. It offers students invaluable information and advice on fees, funding, the application process and alternative further study options.
Gap Year Feature
18 August 2012
Applying to University 2012/13
22 May 2012 (Part 1)
2 October 2012 (Part 2)
"We had a very good response to our Clearing advertisement in the
Guardian for our Foundation Course in Psychology; this represented
an important part of our overall Clearing strategy."
Marie-Anne Martin, Head of Student Recruitment Marketing: Regent's College London
Attraction Packages
Print
- Quarter page: £3,000 (140mm x 97mm)
- Half page: £5,000 (140mm x 201mm)
- Full page: £9,000 (280 x 201mm)
+ Either of the Applying to University supplements with 50% off
or Both of the Applying to University supplements and get one of them for free
Online
- 100,000 page impressions across the GuardianStudent page, University profiles and subject table result sponsorship: £3,500
- 100,000 page impressions across the Guardian Facebook app and the Guardian Student page: £3,000
- Branded 'in your own words' university profile and annual course listing: £2,500
- Enhanced listing (Courses and Training),Coursematch (email sent to registered students), 50,000 page impressions across any chosen page: £1,400
New Student Page
Hosted on the main Guardian website, which reaches 67.8 million unique browsers worldwide every month, the new student pages provide a platform for students to engage with one another as well as seek advice and information.
The editorial offers content from relevant features and supplements as well as live news and blogging. Sponsored Q&As feature experts from your establishment offering tips and advice to students on the topics of your choice.
Not only do they show your commitment to student engagement and enhance your institution's profile but, most importantly, they provide a forum for students to ask the questions they need answering.
University Guide Profile
The University Guide is one of the most popular keywords on educationguardian. co.uk – with more than a million page views in March 2012 alone.
The guide is written by The Guardian editorial staff but you can enhance your university profile "in your own words" with a pink profile down the centre of the page. As part of this package we will host a listing on the Courses and Training section of Guardianjobs, extending your reach to a further 2 million people per month.
For more information about the opportunities to advertise throughout the clearing period and beyond, please contact the courses team on:
Christopher Birch
Tel: 0203 353 2152
Email: chris.birch@theguardian.com
Trina Hopcraft
Tel: 0203 353 2156
Email: trina.hopcraft@theguardian.com
Alex Rossi
Tel: 0161 819 4276
Email: alex.rossi@theguardian.com
Source: TGI GB NET 2011 Q3 (April 2010-March 2011), TGI GB 2012 (Jan 2011-Jan 2012)