The Guardian Changing Advertising Summit 2012 programme
The Guardian Changing Advertising Summit 2012
Creative magic meets digital logic
When advertising entertains and inspires, where it adapts to the desires of the audience, all that is left is the message. Can we envisage a future where the marriage of creative excellence and contextual information means that advertising effectively disappears? How does this shape the way we build brands in a post-digital, increasingly integrated environment? How is the growth in hyper-targeted campaigns, the budgetary shift towards social and the growth in on-demand consumption across devices changing the way we pay for and earn media?
09.15 - 09.20: Welcome from the chair
Kate Bulkley, media commentator and journalist
09.20 - 09.35: Welcome from the Guardian
David Pemsel, chief commercial officer, Guardian News & Media
09.35 - 09.55: The future of advertising: redesigning the business and the business model
Former chairman at BBH New York and current entrepreneur Cindy Gallop delivers some highly subjective and provocative points of view on how big data means big opportunity, the new creativity, what social media really means, why the future is not ad units, but ad products and where the money really lies.
Cindy Gallop, founder and CEO, If We Ran The World
09.55 - 10.20: London 2012 Olympic Games de-brief
What are the smart ways to plan major marketing campaigns around high profile events and how can these insights be applied to the rest of the advertising industry?
James Eadie, Olympic portfolio director, The Coca-Cola Company
10.20 - 10.40: Seizing the mobile opportunity
Mobile is the must-have shopping accessory in countries like the U.K. and in dynamic economies like India, China and South Africa. What's driving this attraction to mobile shopping, what are the barriers, and how are marketers and retailers adapting? Can the future of this small screen keep pace with big consumer desires?
Debra Coughlin, executive vice president, global marketing director, Draftfcb
10.40 - 11.00: Move people
How Twitter is the shortest distance between you and what interests you most
Bruce Daisley, director of UK sales, Twitter
11.00 - 11.30: Networking and refreshment break
11.30 - 11.45: Social by design
Thomas Marzano, global creative director, Digital Brand Design, Philips
11.45 - 12.10: Building social and responsive brands in the age of always-on
Jane Wilson, CEO, Chartered Institute of Public Relations (moderator)
Marian Salzman, CEO, Euro RSCG Worldwide PR North America
Graham Hales, CEO, Interbrand London
12.10 - 13.00: Breakout session 1: Building brands in a post-digital world
How do you build brands in the noisy environment of the social, integrated, everything-digital environment?
Phil Townend, managing director, EMEA, Unruly Media (moderator)
Peter Briffet, managing director, Living Social UK
Colleen DeCourcy, CEO, Socialistic
Matt Elek, managing director, VICE Media
Mel Exon, managing partner, BBH Labs
12.10 - 13.00: Breakout session 2: Next-gen TV and multi-screen viewing
How is the combination of connected television, second screens and social viewing changing the way we plan and execute campaigns?
Kate Bulkley, media analyst and commentator (moderator)
Mark Brandon, commercial director, VMDS, Virgin Media
Richard Kastelein, founder and partner, Agora Media
Allessandro Rizzoli, founder and CEO, Mopapp
Anthony Rose, co-founder and CTO, Zeebox
Photograph: Mopapp
13.00 - 14.10: Lunch, demonstrations and networking zones
Relax, network and enjoy the delegate networking zones.
14.10 - 14.30: Creative disruption
How are creative applications of technology disrupting the essential building blocks and processes of campaigns?
John Winsor, chief innovation officer, Havas and CEO, Victors & Spoils
14.30 - 14.50: Advertising in a real-time, exchanged world
Phil Macauley, European managing director, Quantcast
Photograph: quantcast
14.50 - 15.05: Case study - The future of video publishing: next generation content marketing, advertising and distribution
Charlie Muirhead, CEO, Rightster
Matt Gilbert, head of business development, Guardian News & Media
15.05 - 15.25: Pure audience - no artificial ingredients
Gareth Holmes, UK publishing director, PubMatic
15.25 - 15.45: Re-imagining content marketing for the connected age
Adam Ostrow, chief strategy officer, Mashable
15.45 - 16.15: Refreshment break
16.15 - 16.35: Digital - the ultimate branding medium
Consumers love brands, not banners - Google's head of display advertising for EMEA explains how digital will become the ultimate branding medium.
Jason Bigler, director of digital display, EMEA, Google
16.35 - 17.20: Closing keynote panel: what can we expect from an integrated, personalised advertising future?
How do we build brands in a post-digital, increasingly integrated environment? How is the growth in hyper-targeted campaigns, the budgetary shift towards social and the growth in on-demand consumption across devices changing the way we pay for and earn media?
Jonny Bauer, chief strategic officer, Droga5
Charlie Hiscocks, director for integrated activation, SABMiller
Chris Maples, vice president, Europe, Spotify
René Rechtman, CEO, goviral and senior vice president, AOL Advertising.com Group International
17.20 - 18.30: Drinks reception and live band
This programme is continually being updated. Take full advantage of the register with a colleague offer and save up to 30% by booking now.