Adelaide: A crash course in creative thinking
So you’ve got an idea...hold it right there. First things first, what are the issues you’re trying to solve and who is your audience? In this one-day workshop for managers, business owners and decision makers, you will build your problem-solving toolkit and learn how to approach ideas creatively. You will be taught to apply design principles to find innovative, effective, and sustainable solutions and to test your approach. In this highly interactive and hands-on course, you will collaborate, connect and solve problems brought to the table.
Your teacher for the day will be Suzanne Boccalatte, a leading designer and communication specialist who places design, purpose and identity at the core of business strategy. Being creative is a wonderful thing, but not all ideas are equal or deserve investment, and it’s important to understand the rational behind decisions. Often referred to as design thinking, this course offers a framework to test and try ideas, tweak and align them to your customers’ needs. Prior design knowledge is not required, just enthusiasm to work on problems in a collaborative creative setting.
This course is for you if...
have a business issue you wish to solve
want to reinvigorate and reinvent your business
need a framework to examine complex problems
run a not-for-profit, arts or social organisation or a start-up and want to solve issues from your markets’ perspective
struggle to understand what your customers want and need
are struggling to get buy-in or funding for an idea
have identified a problem in your organisation but don’t know what to do next
Course outline
Your idea might be for a startup, a campaign, a website, a new business, or your brand might need a refresh, but what are the issues you’re trying to solve? Have you considered your markets and if they care? Have you thought through an approach? You could spend a great deal of resources (and enthusiasm)—but what if nobody wants it? Have you a plan to test it? Why risk guessing a solution?
Topics on the day include:
What kinds of issues have you or your markets been experiencing?
What are the key priorities to success? How do you know?
What would the ‘solution’ allow you to do that you can’t do now?
What’s the pay off? How do you measure success?
If it’s created such a big problem for you what has stopped you from addressing it before now?
You will leave this Masterclass with the bones of a creative framework and implementation strategy.
Tutor profile
Suzanne Boccalatte is a designer, writer and business advisor. Her mission is using design to bring together people, business and culture. Suzanne has been Director of design consultancy Boccalatte for over 25 years and has a Bachelor of Visual Arts (First Class Hons), University of Sydney, qualifications in Communications Management (UTS) and Copywriting. Her passion for culture and creativity has led to her producing a series of books and events—including Trunk, an award-winning compendium with contributions from a global community of writers and designers. She has appeared on TV and radio, lectured at universities and sat on judging and advisory panels. In 2012 she was appointed to the NSW Government’s Creative Industries Taskforce—the industry-led body set up to develop strategies to drive growth and innovation in the creative industries. She sits on Supported Studio Network Advisory Board for people with a disability and presented a keynote address at Arts Hub Conference 2015, on how business needs to articulate brand to thrive in a changing world. She was a mentor in the Semi Permanent X Telstra Innovation Lab and Telstra’s Imaginarium 2015.
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Details
ADELAIDE
Date: Friday 11 March
Times: 10am-5pm
Location: Windmill Theater, 2/234 Sturt Street, Adelaide
Price: $299
Event capacity: 20
Dress code: There is no dress code for Masterclasses. Please wear whatever you feel comfortable in
To contact us, click here. Terms and conditions can be found here.
Returns policy
Tickets may be refunded if you contact us at least 7 days before the course start date. Please see our terms and conditions for more information on our refund policy.