Matildas take aim at Fifa over prize money in video released days before World Cup kickoff
The Matildas have issued a call to arms in the lead-up to the Women’s World Cup, putting pressure on Fifa to put their money where their mouth is and ensure the tournament leaves a legacy.
All 23 squad members speak in a video from the players’ union, Professional Footballers Australia, reflecting on the rights for which past and present Matildas have fought.
With the @FIFAWWC kicking off this Thursday, our @TheMatildas have a message for those who paved the way. For those who broke down barriers and fought for progress. For the past. For the future.

For those within our football community, our fans, our sponsors, our politicians,… pic.twitter.com/gVImezbX30
— Professional Footballers Australia (@thepfa) July 16, 2023
The video is reminiscent of the Socceroos’ human rights push before the men’s World Cup in Qatar.
“Collective bargaining has allowed us to ensure we now get the same conditions as the Socceroos, with one exception,” midfielder Tameka Yallop says in the video.
“Fifa will still only offer women one quarter as much prize money as men for the same achievement.”
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The Matildas’ and Socceroos’ collective bargaining agreement with Football Australia guarantees each team the same minimum percentage of prize money from tournaments.
But the overall prize pools sit at US$110m for women and US$440m for men.
“While prize money has advanced, it’s still only 25% of what the men get, and FIFA are championing that that’s equality and there’s still no assurance that there will be equality,” the PFA co-chief executive Kate Gill said.
“There’s a few weasel words in their commentary around the broadcast and the sponsorship mixture having to be right before they can move to that.
“They’ve clearly got $4 billion in reserves, so they can afford to spend and equalise things now.
“So it’s a call to arms and also the players understanding that their power is in their collective and in their solidarity.”
The video cites players earning early CBAs and the right to not have to wash their own playing kit.
“Those that came before us showed us that being a Matilda means something,” Sam Kerr says. “They showed us how to fight for recognition, validation and respect.”
Yallop, Kerr and Katrina Gorry are among current Matildas who went on strike for better pay and conditions in 2015.
“Just like we do on the pitch, we stuck together, refused to back down, and got the result,” Gorry said.
Gill stressed that 2015 gave the Matildas legitimacy when pushing for other national teams to be able to organise and collectively bargain.
The video includes thinly veiled messages to FA and the A-Leagues.
Steph Catley calls for “those who run the game” to provide opportunities for women and girls.
Hayley Raso urges those in positions of power to help “make women’s football as big as it can be, here and around the world”.
The Sydney FC star Cortnee Vine hopes her fellow A-League Women players can become full-time athletes.
Gill said: “They very much understand that they’ve played their role to move the game forward and that they need to leave it in a better place than when they found it, so that those that come after them have even greater opportunity than what they have.”
The current Matildas CBA has been extended until the end of the Women’s World Cup, with discussions expected to pick up post-tournament.