New Session Formats
The Guardian Changing Advertising Summit is a must-attend summit, packed with insight, ideas and comment that will change the way you think about advertising. To help you gain a thorough return on the time you invest with us, and get a chance to meet the full range of senior delegates at this year's Summit, we have curated an all-new generative and interactive format.
Explore the networking zones and ask the specialist sessions:
Whether you're looking for key contacts to help you build future campaigns or enhance your understanding of emerging areas like data management or mobile analytics, our informal discussion areas and networking zones will connect you with professionals that can make a difference to your company.
During morning registration you'll sign up to a networking area and submit your discussion points for your chosen area, which will be used by the hosts for that area to moderate a discussion in informal groups after lunch. Zones include: Data analytics, mobile marketing, social media marketing and online video.
Interactive demonstrations:
Explore the latest ideas, technologies and thinking that will enhance your advertising strategies and campaigns through hands on case studies taking place throughout the day.
Break-out sessions:
Focus on what really matters to you: choose the session most suited to your needs, requirements and aims:
Building brands in a post-digital world:
How do you build brands in the noisy environment of the social, integrated, everything-digital environment? Hosted by:
Peter Briffet, managing director, Living Social UK
Colleen DeCourcy, CEO, Socialistic
Matt Elek, managing director, VICE Media
Mel Exon, managing partner, BBH Labs

Social media and second screens
How will the combination of television and second screen change the way we plan and execute campaigns? Hosted by:
Mark Brandon, commercial director, VMDS, Virgin Media
Richard Kastelein, founder and partner, Agora Media
Allessandro Rizzoli, founder and CEO, Mopapp

These key break-out sessions are accompanied by NEW networking zones, which will enable you to meet specialists in areas you are keen to learn more about, and discuss the latest ideas in this fast-paced industry.

For the full programme please see here.

Remember, book with a colleague to both receive 30% discount.