Digital strategy for not-for-profits
Having a robust and targeted digital marketing strategy can make a world of difference to any business, especially for organisations that operate with limited budgets. This one-day Masterclass offers not-for-profits the chance to reassess their approach to digital marketing and closely investigate their goals, tactical approach and expected outcomes.
Digital marketing expert Stuart Buchanan has helped develop digital strategies for Sydney Festival, Sydney Opera House and MONA, will help you to identify the macro trends that should be underpinning your strategy, the ways in which you can examine and critique your approach and the practical techniques for implementing your approach over the short and long term.
This course is for you if...
You work in marketing at a not-for-profit or arts organisation
You are looking to clarify your approach and direction in digital marketing
You are a senior manager seeking to reappraise your organisation’s use of digital marketing
PLEASE NOTE: Please bring laptop to use in class. A course preparation document will be provided ahead of class.
Course description
Offering both ‘big picture’ analysis and a hands-on practical approach, the course is aimed at a common sense and cost-effective approach to digital marketing, with an emphasis on working with limited resources.
Topics on the day will include:
Understanding what a digital strategy includes and the framework under which it can be developed
An overview of your customers and audiences who are currently using digital
channels, and how that informs that your strategy
Analysing your organisation’s vision and how that can be practically realised
Conducting the right research and asking the right questions
Defining your organisation’s personality online
Finding the right way to tell your story through content
Planning and scheduling
Analysing opportunities, channel-by-channel – including web, mobile, apps,
social media, email, search & SEO and content seeding
You will leave this Masterclass with the the beginnings of an effective digital marketing strategy that will help your organisation build the foundations of a robust communications and engagement strategy.
Tutor profile
Stuart Buchanan’s career-long passion has been developing new audiences for arts and culture, with a focus on new means of engagement via digital channels - specialising in digital strategy, social media, content marketing and digital publishing for organisations such as Sydney Festival, Sydney Opera House, MCA, Arts Gallery of NSW, Biennale of Sydney, SBS, MONA and many more. As an evangelist for online and digital engagement, he has presented at many cultural conferences and events (notably at Ubud Writers’ Festival and Sydney Writers’ Festival), has lectured at AFTRS (Australian Film Television & Radio School) and is currently Head Of Marketing for TEDx Sydney.
Stuart has worked as a broadcaster for the last thirteen years, presenting programs on Double J, FBiRadio, and UK station Resonance FM, and as a curator has developed a number of music projects such as the nationwide New Weird Australia initiative.
Book now
Sydney, Wednesday 10 May
Details
Dates: Wednesday 10 May
Times: 10.30am-5.30pm
Location: The Guardian Offices, Level 2, 19 Foster Street, Surry Hills, NSW
Price: $299
Event capacity: 20
Dress code: There is no dress code for Masterclasses. Please wear whatever you feel comfortable in.
To contact us, click here. Terms and conditions can be found here.
Returns policy
Tickets may be refunded if you contact us at least 7 days before the course start date. Please see our terms and conditions for more information on our refund policy.