Undergraduate courses advertising
With a loyal audience of both university-age readers and the people who help them make their decisions on where and what to study, the Guardian is the ideal platform for your undergraduate courses.
Reaching potential undergraduates with the Guardian...
The Guardian offers a unique audience for your undergraduate courses:
234,000 regular Guardian readers due to finish school or start university in the next 12 months (over 3 times more than the Independent)
87% of these don't read any other daily quality newspaper
330,000 17-20 year olds regularly read the Guardian
... or with guardian.co.uk
274,000 users of guardian.co.uk are due to finish school or start university in the next 12 months
45% of regular guardian.co.uk users who are about to finish school/start university do NOT use independent.co.uk
Reach influencers - parents
Since the introduction of fees, parents have an increasing input into the choices their children make about where and what to study.
The Guardian can help you reach this key group:
207,000 parents of 16-20 year olds regularly read the Guardian
97% of these do not read any other national daily quality newspaper
By advertising your advert on guardian.co.uk, you can reach the 603,000 parents of 15-18 year olds who use guardian.co.uk
That's more parents of this key age group than you can reach on independent.co.uk or telegraph.co.uk
Reaching influencers - teachers
The Guardian also has a high reader/usership amongst teachers, allowing you to also reach this important influencing group.
195,000 regular readers of the Guardian are secondary/further education teaching professionals
99% of these do not reas any other national quality press title
64% of EducationGuardian.co.uk users and 22% of guardian.co.uk users work in Education, compared to an internet average of 12%
How to use the Guardian to attract undergraduates
With a range of products available, from branding across the University Guide to targeting course seekers with the Coursematch product, the Guardian can help you to reach the right audience. And with Applying to University features and our Clearing supplement, the Guardian provides dedicated editorial for this market too.
More on the Applying to University features
Coursematch
University Guide
Video
Advertising throughout Clearing
This August sees the publication of the Fresher - the Guardian's guide to surviving the clearing period and the first year of university.
Download the factsheet with more details on the Fresher
What our clients say

"The Guardian online proved to be very effective for the University of Sunderland throughout our clearing and undergraduate campaigns for 2008. It was particularly pleasing to note that 'conversions' to a clear action such as ordering our prospectus or doing an online course search were higher than average from Guardian pages due to the relevance of the Guardian's strong education brand and its online users. We'll certainly be using them again in 2009."
Andy Atkinson, Publications & Advertising Manager, University of Sunderland
Contacts
For more information on attracting undergraduate students with the Guardian contact Chris Birch on:
020 3353 3400
sales@guardian.co.uk
Sources: TGI GB 2009 Q4 (July 08 - June 09), TGI Internet Wave 20 (Apr 08 - Mar 09), NRS Jan 09 - Dec 09 (base: read yesterday/last 7 days), Forrester Internet User Monitor May 2009