Net debut for Blair Witch 2 trailer
Can Artisan repeat the phenomenal success of The Blair Witch Project? They certainly hope so, and are attempting to recreate the hype that bolstered last year's release.
The first <A HREF=""trailer for the eagerly awaited sequel Blair Witch 2: Book of Shadows, has just been released exclusively by Yahoo on the internet.
And the official site skilfully suggests that this film - like its predecessor - tells of events that really happened, and aims to spook the unwary into believing that the big bad witch really is out there, somewhere.
Last year's Blair Witch Project, which grossed more than $140m (£96m) worldwide, used the internet to conduct a hugely successful word-of-mouth advertising campaign, and its makers are hoping for a similar success with this year's release. The original Blair Witch site cleverly enhanced the documentary style of the film, deliberately blurring the lines between fact and fiction.
This year's official website again suggests we're witnessing events that really happened, and tells the background stories of the main characters - all respondents to an advert posted on the internet offering 'Blair Witch Hunt' tours.
The one-minute, 40-second trailer for the sequel, set in present-day Burkittsville, reflects the themes of the new movie - which we are promised will delve deeper into the legend.
The film opens in cinemas in the UK on October 27 - just in time for Halloween.