Changing Advertising Summit Speakers
Jonny Bauer, chief strategy officer, Droga5
Jonny Bauer
Jonny is responsible for building the strategic function at Droga5 from the ground up, and oversees all brand, digital, media and IP thinking for the agency.
With a career spanning four continents, Jonny has helped create some of the most influential, effective and innovative marketing of the past decade. Recent successes include work for PUMA, LVMH, The New York City Department of Education, Prudential, Microsoft, Axe, Johnnie Walker and Dyson. 
Under Jonny's leadership, Droga5 was awarded a gold Effie for its pproved by Yiayia campaign for Athenos and a gold and bronze Effies for its Decode Jay-Z with Bing campaign at the 2012 Effie Awards ceremony in New York.  Droga5 was also named one of the top five most effective independent agencies in North America.
 
In 2011, Jonny was inducted into the American Advertising Federation Advertising Hall of Achievement.
Jason Bigler, director, product management, Google
Jason Bigler Photograph: Jason Bigler
Jason is responsible for Google's Display Ads product strategy across the European, Middle East, and African regions. He brings over a decade of experience in developing and commercializing products within the digital advertising industry.  
Prior to joining Google, Jason was SVP of product for Collective where he oversaw the development and strategy of their AMP technology platform and media business. Jason also spent six years at DoubleClick as VP of product where he led the global strategy of their buy-side platform, DoubleClick for Advertisers.
Mark Brandon, commercial director, Virgin Media
Mark Brandon.
Mark is commercial director at Virgin Media. He leads the development and implementation of the company's advertising strategy across all of its platforms, including hugely successful propositions in next generation digital entertainment (Virgin Media: TiVo® Service) and across Virgin Media WiFi on London Underground.
Before joining Virgin Media in January 2011, Mark was director of platforms at convergent advertising solutions company ids. It was in this role that Mark first began to develop the commercial strategy around Virgin Media's broadband, TV and mobile platforms.
Prior to joining ids, Mark was an independent digital media consultant and advisor. Before becoming a media advisor he had a successful entrepreneurial phase, running his own businesses and serving as chief executive officer and founder of Mash Digital and chief operating officer of Siren World Wide.
Mark also previously held senior management positions at Channel 4 and Granada Media (ITV) where he was head of interactive and commercial and marketing director, interactive respectively, and contributed to both broadcasters' earliest forays into interactive business.
His media career began with stints in TV media planning and buying at CIA Medianetwork, London Media Group, McCann Ericsson London and SSC&B Lintas.
Peter Briffett, managing director, Living Social UK
Peter Briffett
Peter oversees LivingSocial's UK and Ireland markets, communicating LivingSocial's core strategy and overseeing growth as the next great consumer brand. Based in London, Peter is responsible for LivingSocial's numerous markets in the UK and has developed a strong footprint in the UK & Irish group-buying space.
Prior to LivingSocial, Peter held senior positions at Microsoft and Thomson Reuters. He has also successfully built and managed a number of technology startups including VoIP company Howler Technologies, Gissing Software, and iView Multimedia where as CEO, Peter oversaw its acquisition by Microsoft.
Peter graduated from Bristol Business School with a degree in Business Studies.
Kate Bulkley, media analyst and commentator
Kate Bulkley
Kate is an award-winning business journalist both on camera and in print. Kate contributes to national UK newspapers and also writes regularly for specialist publications, including DTVE (formerly Cable & Satellite Europe), Hollywood Reporter and Broadcast Magazine in the UK.
An American, Kate has lived and worked in London since 1990, first as international editor for pay TV title Cable World magazine; then as media editor for European Business News, a 24-hour, pan-European channel, owned by Dow Jones & Co., where she created and co-presented the award-winning, daily half-hour media show called Media Report. From 1998 to 2001, Kate was on-screen media and telecommunications editor at CNBC Europe, a co-venture between NBC and Dow Jones & Co.
Kate is past chair of The Broadcasting Press Guild, (2004 to 2006) an association of the UK's media writers and TV critics where she remains on the executive committee and is awards secretary for the guild's annual Television and Radio Awards. She is also chair of the Royal Television Society's Early Evening Events Committee.
Dr. Tomas Chamorro-Premuzic
Dr. Tomas is an international authority in personality profiling and psychometric testing. He is a professor of business psychology at University College London (UCL), visiting professor at New York University, and has previously taught at the London School of Economics.
Tomas has published 6 books and over 100 scientific papers, making him one of the most prolific social scientists of his generation. His work has received awards by the American Psychological Association and the International Society for the Study of Individual Differences, to which he is now director.
Tomas is the director of the MSc in industrial-organisational and business psychology at UCL, and has previously co-directed the MSc in occupational psychology at Goldsmiths, University of London. 
Over the past two decades, Tomas has provided consultancy services to a wide range of organisations, both in the private and public sector. His clients have included: JP Morgan, HSBC, the JLT group, Prudential, Euro RSCG, Reckitt Benckiser, the British Army, the BBC, Hogan Assessment Systems, and Harvard's Entrepreneurial Finance Lab.
Tomas frequently appears in the media to offer psychological expertise to a wide audience. His broadcasting career includes more than 200 media appearances and over 70 TV appearances for the BBC, CNN, and Sky News. Tomas is also a regular keynote speaker for the Institute of Economic Affairs.
Debra Coughlin, executive vice president, global marketing director Draftfcb
Debra Coughlin
Debra is an award-winning brand marketer best known as a principal architect of MasterCard's widely popular "Priceless" campaign. She took the campaign global, and within a year, the campaign was in 80+ markets. Her work in domestic and international marketing and advertising for such iconic brands as MasterCard, Colgate, Advil and Jell-O garnered her some of the most prestigious awards in the industry, including the inaugural Grand Effie, multiple Gold Effies and Cannes Lions.
Identified early on by Ad Age as a "woman to watch," Debra was a 2011 recipient of a woman of power award from the National Organization for Women. Debra was a creative effectiveness juror at this year's Cannes Lions International Festival of Creativity. She is also on the board of director's for Advertising Week in New York. At Draftfcb, she aligns offerings in the network's top markets worldwide to ensure seamless integration. As Draftfcb's CMO, Debra leads the agency's global capabilities team as well as the development, evolution and promotion of new and existing Draftfcb proprietary tools and intellectual property.
Bruce Daisley, UK sales director, Twitter
B Daisley
Bruce joined Twitter in 2012 as UK director. He previously ran Google's UK display business, growing it from 30th to 2nd largest in the market. This included work with YouTube and the Google Display Network. Prior to Google, Bruce was a digital director at Bauer Advertising, formerly Emap, where he ran their digital business. He also served as chair of Association of Online Publishers Commercial Group from 2006 to 2008.
In 2010 New Media Age recognised Bruce as having made the greatest individual contribution to new media in the UK.
Colleen DeCourcy, CEO and founder, Socialistic
Colleen de Courcy
Colleen spent the early years of her career working in advertising and TV production in Canada. She moved to New York, and by 2006, Advertising Age named her one of the top 25 women to watch. That same year Colleen sat on the Cannes Cyber Lions Jury. Most recently, Colleen was chief digital officer, worldwide at the major international ad firm TWBA, where she worked with clients including Adidas, Pepsi and Nissan. She left TBWA in the summer of 2010 to start Socialistic, which she now runs as CEO.
Colleen describes Socialistic as a "creative strategic consultancy," for the new Digital/Mobile & Social channels rather than an ad agency. The company works with brands, including Showtime Networks, Fast Company magazine and GE, to develop content and social media strategies that support a brand publishing approach to consumer engagement.
James Eadie, Olympic portfolio director, North West Europe & Nordics, The Coca-Cola Company
James Eadie
James has been responsible for defining how Coca-Cola's portfolio of brands best leverage Coca-Cola's worldwide sponsorship of the Olympic and Paralympic Games. This has included bringing Coca-Cola's "move to the beat" collaboration with Mark Ronson and Katy B to life in Europe; developing the strategic approach and communications for Coca-Cola's Olympic Torch Relay activation in GB and delivering Coca-Cola's Games time activation across the Olympic and Paralympic Games. The integration of music and the use of digital and social media have been hallmarks of Coca-Cola's campaign.
James has a physics degree from Oxford University and began his marketing career at Procter & Gamble, where after four years of brand management he was a founder member of P&G's European Interactive Marketing Group in Brussels. James has worked for Coca-Cola for over ten years with various roles in brand management and marketing communications.
Matt Elek, managing director, VICE Media
Matt is the managing director of VICE in the EMEA region. Having helped set up VICE in the UK in 2002, he has worked on the development of seventeen new territories, as well as helped launch some of VICE's most successful projects, including The Creators Project, Grolsch Film Works and VICE Style. VICE started in 1994 as a newsprint monthly in Montreal, and has since grown to become a globe-strangling youth media company that includes publishing, events, music, digital television, marketing and feature film divisions. VICE represents a whole generation of young people – influencing what they hear, wear, think, put in their mouths, dream about, and flush shamefully down the toilet when no one's looking.
Ilicco Elia, head of mobile, LBi
Ilicco joined global marketing and technology agency LBi in 2011 as head of mobile. With overall responsibility for product development and innovation, Ilicco heads up the mobile team at LBi, creating mobile strategies for the agency's portfolio of global brands and helping them take advantage of the ubiquity of mobile as an integral part of LBi's digital, creative and technology blend.
In 2010 Ilicco was named as one of the UK's top 100 most influential people in media by The Guardian. He is a regular conference speaker on mobile and its importance as an engagement channel within the digital mix.
Sav Evangelou, executive creative director, Kitcatt Nohr Digitas and DNA
Sav is executive creative director at Kitcatt Nohr Digitas and DNA.
In order to deliver successful social campaigns, he stresses the importance of finding a deep seated psychological, behavioural or attitudinal insight that provides the basis for a contagious self-propelling idea that allows the work to deliver against his view that brands need to find a role to play in people's lives.
The approach has led to business building, audience growing and award winning social media campaigns for clients such as Nissan, Puma, Snickers and P&G.
Mel Exon, managing partner, BBH Labs
Mel Exon
Mel is co-founder of BBH Labs and managing partner, BBH. BBH Labs is the agency's outwardly-focused, technology-driven innovation arm focused on ensuring the company is as smart as possible when it comes to change and the embracing of emerging platforms, processes and partners.
Mel joined BBH in 1997. Since then, she has led the development of award-winning work for clients as diverse as Levi's, British Airways, Boddingtons, Yeo Valley and Johnnie Walker.
Mel spends most of her time working with brands to discover how they can benefit from the application of new technologies and new forms of storytelling. She writes about this and more at bbh-labs.com and tweets @bbhlabs and @melex.
Cindy Gallop, founder and CEO, If We Ran The World
Cindy Gallop
Cindy started up the US office of ad agency Bartle Bogle Hegarty in New York in 1998 and in 2003 was named advertising woman of the year. She is the founder of www.IfWeRanTheWorld.com, a marketing platform (and Harvard Business School case study) that delivers Action Branding: 'feel it, do it, be it'; and of www.makelovenotporn.com, launched at TED 2009: 'Pro-sex. Pro-porn. Pro-knowing the difference'. She has just launched https://www.makelovenotporn.tv/ in invitation-only beta. She speaks at corporate events/conferences around the world and consults, describing her consultancy approach as 'I like to blow shit up. I am the Michael Bay of business.'
Matt Gilbert, head of business development, Guardian News and Media
Matt is head of business development at Guardian News and Media, the department responsible for growing new revenue streams. Since he joined in 2007 his team has worked across a number of platform areas, including networks mobile and multi-media. His department is designed to bring together the commercial divisions of GNM to co-ordinate and collaborate across editorial and technical disciplines.
Previously Matt was a founding member of the digital media agency start up i-level, which became the largest independent digital media strategy, planning and buying agency in the UK.
Graham Hales, CEO, Interband London
Graham Hales
Graham is CEO of Interbrand London. His work has taken him across a diverse range of business agendas, geographies and cultures in consulting for some of Interbrand's most high profile clients. Graham is a regular conference speaker, columnist and media commentator on brands and their changing environment and has lectured to MBA students at top universities
and business programs around the world. Graham also sits on the advisory board of Cass Business School, is on the London Council of the CBI and is a director of the DBA.
Charlie Hiscocks, director of integrated activation capability, SABMiller plc
Photograph: guardian.co.uk
Charlie joined SABMiller nine years ago, initially as director of brand communications and latterly as group director for integrated activation capability. In this role, Charlie leads a global team who are responsible for coaching, consulting, developing new thinking and sharing best practice in all elements of excellence in through the line communications planning and execution around the SABMiller world. Before joining SABMiller Charlie had 19 years experience in agencies, including JWT, BBH and Ogilvy. His last agency job was as a co-founder of Tempus Partners.
Dean Johnson, vice president, Brandwidth Innovation Lab
Dean is an accomplished global design leader, writer and presenter. His current remit is to 'shape the future of mobile content and delivery' – no small task, but in his role at the award-winning Brandwidth Group, forging creative partnerships with Lexus, Disney, BBC, Warner Music, Random House and Apple covers most digital platforms.
Under Dean's leadership, Brandwidth's mobile team launched the Guinness World Records iPad app on the day the iPad hit the streets, the first of many #1 global apps of the week.
Dean is the former VP of The Chartered Society of designers and has held lead design roles at large and small agencies, Virgin Media and Fijit, his own creative agency.
Richard Kastelein, partner, Agora Media
Richard Kastelein.
Richard is a creative technologist and Canadian expatriate living in Groningen and working in London. He is the publisher of Appmarket.TV and is a partner at Agora Media where he's helping build new TV experiences. In 2010 he was the winner of the Netherlands Deloitte Technology, Media & Telcom (TMT) Predictions for Entrepreneurs in Holland for futurist views on Social TV and Media Convergence (Tech Visionary). In 2011 he was honored with a Computerworld Honors Laureate for Innovation for visionary application of IT to promote positive social, economic and educational change. He is also a columnist for The Association of International Broadcasters The Channel Magazine, Virgin and writes daily at Appmarket.TV. He has spoken worldwide on the future of TV and guest lectured at MIT Media Labs.
Phil Macauley, European managing director, Quantcast
Phil Macauley
Phil joined Quantcast in May 2010 and is the company's first European managing director, responsible for leading its operations and expansion in the UK.
Phil has worked in the online advertising industry for more than ten years, playing key roles at Yahoo!, including agency sales director, head of publisher partnerships and director of business development and commercial relations. He provides Quantcast with an in-depth knowledge of the market and offers essential insight into the needs of buyers and sellers. Combining this expertise with a full technical understanding of digital and real timemedia also ensures that buyers benefit from the full potential of the new digital advertising landscape.
Chris Maples, UK managing director, Europe, Spotify
Chris joined Spotify in 2011 and has a dual-role within the company, as the UK managing director he runs the Spotify office in London, and as European sales director he is responsible for the overall development of the sales teams, inventory and relationships with advertisers across Europe.
Prior to Spotify, Chris was commercial director of Microsoft Advertising where he was responsible for all display, network, search ad serving and analytics business in the UK.
Chris started his career staring out over the hanger lane gyratory system, working for the first ever ITV sales house T.S.M.S. After such an illustrious start, he went on to join Channel 4 as part of the launch team when the channel became commercially independent in 1993. He has also held sales roles in non-terrestrial TV (Flextech Television), radio (Emap Advertising) and outdoor advertising (Maiden outdoor).
Thomas Marzano, executive creative director, digital brand design, Philips
Thomas Portet Kleur
Thomas is creative director for digital brand design at Philips and based at Philips Design in Amsterdam, The Netherlands. Thomas's work focuses on digital brand design across the company. Working with counterparts at global marketing and communications as well as the Philips sectors consumer lifestyle, lighting and healthcare. Together these teams are responsible for establishing the Philips brand in the hearts and minds of its stake holders and championing the activation of brand strategy across all touch points.
He began his career at Philips in 1998 as an audio designer. He widened his area of expertise into the digital world, and moved on to new media design in 2000, working on product and interface design as well as online communications. From here he then decided to focus on online, and worked as senior art director as of 2005.
Within two years, Thomas moved on as senior consultant in innovation design, and developed research to support innovation design and was also responsible for enriching design concepts using input from business, marketing and technology experts. He took a leading role in various Philips strategic projects, including a number of simplicity-led design innovations that were shown at the Philips simplicity events of 2005, 2006 and 2007 in Paris, London, New York and Hong Kong.
Charlie Muirhead, CEO and founder, Rightster
Charlie is a serial entrepreneur across the technology and media sector. He founded Rightster in September 2010. Rightster provides a turnkey, end-to-end solution blending state of the art technology and expert services to help content and rights owners distribute and monetise their video content.  Clients include ITN Productions, British Fashion Council, the Guardian, IMG Fashion, Mercedez Benz Fashion Week,  Maybelline Live From the Runway, SNTV, and MP & Silva. Rightster has a network of over 3,500 publishers, and
partners with best in class ad sales partners and video technology companies.  They also deliver over 100m views per months on YouTube making them one of the leading Multi-Channel Networks.
 
At 19 Charlie organised the buyout of the Music Bank from Hilton Sounds Plc, before studying computer sciences at Imperial College. With backing from Esther Dyson, Hermann Hauser and Terry Matthews, Charlie started Orchestream, raised over £50m in VC funding, and floated on the LSE & Nasdaq with a market cap peaking at £1.5bn.
 
Other ventures include: Angel Investment Network iGabriel.net (OnRelay, Open Business Exchange, Sourceree, Pi-Capital), Angelic Record with Toby Smith (The Hoosiers), Nexagent which pioneered Solution Delivery and Process Automation Software for IT outsourcers, and t5m which produced and distributed online TV shows including Trinny and Susannah - What They Did Next.
Adam Ostrow, chief strategy officer, Mashable
Adam Ostrow
Adam is a new media entrepreneur and commentator. As Mashable's chief strategy officer, Adam is responsible for defining and implementing strategy across the organization.
Prior to being promoted to CSO, Adam was Mashable's executive editor, a role in which he was responsible for the company's editorial and business development strategy. In that position, Adam led the development of the Mashable Publisher Platform, created Mashable's video program and expanded the scope of the company's syndication relationships. 
Adam joined Mashable in 2007 as editor in chief, a role in which he directed day-to-day editorial coverage, authored more than 2,500 articles and grew the editorial staff from 3 to 25 employees. During his tenure as editor in chief, the site's audience grew tenfold to more than 15 million unique visitors per month.
Adam has been frequently quoted by numerous mainstream media outlets, including The New York Times, The Wall Street Journal, The Washington Post and USA Today, among many others. He is a frequent guest on CNN, Bloomberg and NPR.
Adam is also a highly sought after speaker and has made presentations at TED Global, Cannes Lions, CES, SXSW Interactive and Harvard Business School, among other conferences, corporate events and universities. His TED Talk "After Your Final Status Update" has been viewed more than 650,000 times as of July, 2012.
Adam is a graduate of the University of Maryland at which he earned a bachelor's degree in journalism and was awarded most outstanding senior in the school's prestigious Hinman CEOs program.
Mark Palmer, founder, Maverick Planet
Robin Pembrooke, Rightster
David Pemsel, chief marketing officer, Guardian News & Media
David Pemsel
David has worked in many senior roles within advertising and marketing for the past twenty years. He was head of marketing communications at Hutchinson Telecom, before going on to become one of Ogilvy and Mather's youngest account directors.
He joined the fledgling St Lukes, helping build it into a top ten agency within the UK and winning agency of the year in 1997. In 2000, he was headhunted by Elizabeth Murdoch to launch Shine Entertainment. In 2005 he joined ITV as marketing director, before becoming group marketing director in 2007; he was promoted onto the ITV PLC executive committee in 2009. Leaving ITV in September 2010, David is now chief marketing officer of Guardian News and Media. He is a fellow of the Marketing Society, council member of the Marketing Group of Great and Britain and a voting member of BAFTA.
René Rechtman, CEO at Goviral and SVP, AOL Advertising Group International
Rene
René is responsible for overseeing the expansion of the AOL Advertising.com Group outside of the US. The group includes Advertising.com, ADTECH, Pictela, goviral, and 5 Min and serves a combined content and advertising market at scale through video, brand advertising and ad serving.
René joined AOL from branded video distribution company, goviral, which was acquired by AOL in January 2011. With a passion for digital start-ups, René has been a key player in the European media and tech start-up environment since the late nineties. He is a seed investor in a number of companies including Adjug, Overwolf, Movellas.com, Gameanalytics, Appchi Media, Gateway Japan and the co-founder of Adamma. René has appeared in Wired 100's most influential digital power brokers list in 2011 and 2012.
Alessandro Rizzoli, co-founder and chief executive officer, Mopapp
Alessandro is a senior manager and business intelligence expert for various mid-size and large companies in the financial, retail and telecom industries. Alessandro manages Mopapp's business development, market analysis and partnerships. Passionate about brainstorming ideas, he envisions products that can be used today but geared toward the future.
Anthony Rose, co-founder and CTO, Zeebox
Zeebox Photograph: Zeebox
Anthony is co-founder and CTO of zeebox, a new platform that turns live TV into a two-way, social and interactive viewing experience. 
Previously he headed up BBC iPlayer from 2007 to 2010, taking it from pre-launch to major success story.  Anthony moved to YouView in May 2010 to create an open next-gen connected TV platform with aggregated content.
Prior to this, Anthony was at Altnet and Kazaa, creating a digital music store and download application, and before that at Brilliant Digital.
Marian Salzman, CEO, EuroRSCG Worldwide North America
Marian Salzman
Marian is one of the world's top five trendspotters and was PRWeek's 2011 PR professional of the year. Before heading Euro RSCG Worldwide PR, she was CMO at Porter Novelli, CMO at JWT Worldwide and CSO at Euro RSCG Worldwide. Since she took over at @erwwpr in late 2009, the agency has become one of the most awarded of its size. Among Marian's many personal awards, the series on the brain that she wrote for the Huffington Post won a 2011 Bronze SABRE for speech or bylined article and other blogging awards. In 2012, she was a PR juror for the CLIO Awards and Cannes Lions Festival.
Dr Jeremy Silver, entrepreneur, investor and advisor in digital media
Jeremy is an entrepreneur, investor and advisor in digital media. He is chair of Semetric, an entertainment data company, MusicGlue a direct-to- fan ticketing company, and Golant Media Ventures, a video curation business. He advises on the creative industries at the UK Technology Strategy Board. He is a non-executive director at the Bridgeman Art Library. He was CEO of Sibelius Software, a music notation software company. He was worldwide vice
president of new media for EMI Music Group in London and then in Los Angeles. He has a PhD in English Literature. His blog sometimes appears at www.mediaclarity.com
Despina Tapaki, digital director, BD Network
Des is the digital director and is responsible for ensuring that the digital (online and mobile) components for BD Network's service offering meet the client's expectations and that her team is effectively and efficiently delivering those solutions to their clients.
 
She has over twelve years of digital experience with a strong focus on mobile, project management and operations. Prior to joining BD Network, Des spend four years at WPP's mobile marketing agency Joule where she was the head of project management and responsible for the successful delivery of European projects and the operation of the European Joule hub.
Jane Wilson, CEO, Chartered Institute of Public Relations
Jane is CEO of the Chartered Institute of Public Relations, Europe's largest network of PR professionals and a board member of Scottish Youth Theatre. She is a respected communications expert and general manager with over fifteen years' experience in senior corporate communications, public relations and marketing roles. She has worked in private and publicly listed companies and has significant M&A and change management experience.
 
Jane is a regular commentator on PR and communications issues, women in the workplace and is a committee member of the Prince's Trust Women's Leadership Group.
John Winsor, chief innovation officer, Havas Media and CEO, Victors & Spoils
JW
John is a leading strategic marketing and product innovation thinker known for his work in collaboration, co-creation and crowdsourcing. He is the CEO of Victors & Spoils, the world's first creative advertising agency built on crowdsourcing principles and, in 2011, a business named to Advertising Age's "agency A-list 10 to watch" list and Mashable's top 5 digital agencies.
Before founding Victors & Spoils, Winsor was vice president and executive director of strategy and innovation at Crispin Porter + Bogusky, helping the company become the most awarded advertising agency in the world in 2008 and 2009. He brought his co-creation philosophy to the agency that formed the underpinning of the agency's strategy practice that fuelled work such as, Dominos, "transparency," Best Buy's "twelpforce" and Microsoft's "I'm a PC."
Prior to CPB, he founded his own company, Radar Communications, in 1998 – with Nike as its first client – and sold it to CP+B in 2007. At Radar, Winsor used co-creation, strategy and academic-based market intelligence tools to help some of the country's most progressive companies learn from key voices in their communities.
Winsor is a frequent industry speaker and respected author. Titles he has written include "Beyond the Brand: Why Engaging the Right Customers is Essential to Winning in Business," "Spark: Be more Innovative through Co-Creation," "Baked In: Creating Products and Businesses That Market Themselves" (with Alex Bogusky) and "Flipped: How Bottom-Up Co-Creation is Replacing Top-Down Innovation." Baked In, a bestseller, was named an award winner in the marketing category for the 2009 800-CEO-Read business book awards.
Tom Woodnutt, independent conversations strategist
Tom is an independent conversations strategist. His consultancy operates at the intersection between brand strategy, insight and social media. His focus is on making conversations more valuable for brands by building more mutualistic relationships with people. Clients include BBC Future Media, UEFA and EMI. He has spent over a decade in advertising and insight consultancy having worked at agencies including Lowe Lintas and Hall and Partners. He has
also written for various media, including the Financial Times. He recently won the silver award in the Admap competition 'Planning 3.0: The planning landscape in 2020.