Context: In 1993, to complement its own direct sales channel, Dell planned to sell PCs at big-box retail outlets such as Wal-Mart, which would have brought in an additional $125 million in annual revenue. Bain consultant Kevin Rollins persuaded Michael Dell to pull out of these deals, believing they would be money losers in the long run. Margins at retail were thin at best and Dell left the reseller channel in 1994. Rollins would soon join Dell full-time and eventually become the company President and CEO.

Question: What year did Dell plan to sell PCs at retailers?
Answer: 1993

Question: What was one retailer that were going to sell Dell PCs?
Answer: Wal-Mart

Question: Who convinced Michael Dell to not use retailers to sell PCs?
Answer: Kevin Rollins

Question: What position at Dell did Kevin Rollins eventually attain?
Answer: CEO

Question: What year didn't Dell plan to sell PCs at retailers?
Answer: Unanswerable

Question: What year did IBM plan to sell PCs at retailers?
Answer: Unanswerable

Question: What was one retailer that weren't going to sell Dell PCs?
Answer: Unanswerable

Question: Who convinced Michael Dell to use retailers to sell PCs?
Answer: Unanswerable

Question: What position at Dell did Kevin Rollins eventually lose?
Answer: Unanswerable