Context: However, during this period, major figures and artists in the scene began leaning away from underground aesthetics. In the music press, the increasingly esoteric writing of post-punk publications soon began to alienate their readerships; it is estimated that within several years, NME suffered the loss of half its circulation. Writers like Paul Morley began advocating "overground brightness" instead of the experimental sensibilities promoted in early years. Morley's own musical collaboration with engineer Gary Langan and programmer J. J. Jeczalik, the Art of Noise, would attempt to bring sampled and electronic sounds to the pop mainstream. A variety of more pop-oriented groups, including ABC, the Associates, Adam and the Ants and Bow Wow Wow (the latter two managed by former Sex Pistols manager Malcolm McLaren) emerged in tandem with the development of the New Romantic subcultural scene. Emphasizing glamour, fashion, and escapism in distinction to the experimental seriousness of earlier post-punk groups, the club-oriented scene drew some suspicion from denizens of the movement.

Question: Many of the big players in the post-punk scene began leaning away from what as time progressed?
Answer: underground aesthetics

Question: What did the magazines catering to post-punk interest do to alienate their readers?
Answer: increasingly esoteric writing

Question: Which magazine tied to the post-punk movement lost half of its circulation?
Answer: NME

Question: What writer advocated "overground brightness"?
Answer: Paul Morley

Question: What did the club-oriented scene emphasize instead of the experimental seriousness of earlier post-punk groups?
Answer: glamour, fashion, and escapism

Question: What did authors and artists begin advocating for instead of the underground scene?
Answer: overground brightness

Question: What began to alienate the readers from publications such as NME?
Answer: increasingly esoteric writing

Question: Who did Paul Morley collaborate with on the Art of Noise?
Answer: engineer Gary Langan and programmer J. J. Jeczalik

Question: What did the Art of Noise hope to accomplish?
Answer: attempt to bring sampled and electronic sounds to the pop mainstream

Question: Which new cultural movement began to emphasize glam, escapism and fashion?
Answer: New Romantic

Question: Who did Morley not want to collaborate with?
Answer: Unanswerable

Question: What groups were not pop-oriented?
Answer: Unanswerable

Question: What scene did not emphasize fashion or glamour?
Answer: Unanswerable

Question: What scene was not club-oriented?
Answer: Unanswerable

Question: What music genre never had writing publications?
Answer: Unanswerable