Context: In May 2013, the club launched a new crest to improve the reproducibility of the design in print and broadcast media, particularly on a small scale. Critics[who?] suggested that it was external pressure from sports manufacturers Nike, Inc. that evoked the redesign as the number of colours has been reduced and the radial effect have been removed, making the kit more cost efficient to reproduce.[citation needed] The redesign was poorly received by supporters, with a poll on an Everton fan site registering a 91% negative response to the crest. A protest petition reached over 22,000 signatures before the club offered an apology and announced a new crest would be created for the 2014–15 season with an emphasis on fan consultation. Shortly afterwards, the Head of Marketing left the club.

Question: When did Everton FC launch their new crest?
Answer: 2013

Question: What company did critics suggest pressured Everton FC to change their crest?
Answer: Nike

Question: How was the Everton FC's crest redesign received by fans?
Answer: poorly

Question: What percentage of fans had a negative reaction to Everton FC's crest redesign in 2013?
Answer: 91

Question: How many people signed a petition in protest of Everton FC's crest redesign in 2013?
Answer: over 22,000

Question: What was the approval rating of the original Everton crest?
Answer: Unanswerable

Question: In what month did the 2014-15 season begin for Everton?
Answer: Unanswerable

Question: What percentage of people had a positive response to the new crest, as opposed to those who were negative or indifferent?
Answer: Unanswerable

Question: How many votes were there in total on the Everton fan site about the new crest?
Answer: Unanswerable

Question: What executive issued the apology for Everton?
Answer: Unanswerable