(CNN) -- When Jason Njoku graduated from his UK-based university in 2005, he was filled with high hopes of entrepreneurial success. But after his business endeavors failed to take off for years, Njoku had no option but to move back to his mother's house in London. Returning home as a penniless 29-year-old was "a harrowing experience" but provided Njoku, a chemist by training, with his Eureka moment -- he realized there's a growing appetite for Nollywood films after noticing how his mother and other relatives had difficulties getting their hands on their beloved movies from Nigeria's booming film industry. The tech entrepreneur spotted the gap in the market and in 2010 he founded iROKO Partners, an internet company that distributes Nollywood films to viewers across the world.
@highlight
Jason Njoku is the founder and chief executive of iROKO Partners
@highlight
The internet company distributes Nollywood films to viewers across the world
@highlight
Called the 'Netflix of Africa,' Njoku's company has over 500,000 registered users
@highlight
He says iROKO has invested more money in Nigeria's film industry than anyone else
CNN: Your company has been described as the @placeholder.