Salt Lake City, Utah (CNN) -- Each March, college basketball's regular season fades from memory as fans and players gear up for the NCAA Tournament and all the hoopla that comes with it: The brackets. Cinderellas. Buzzer beaters. But this year was different. Long before March arrived, this season was officially Jimmered. Brigham Young University guard Jimmer Fredette spent his senior season torching opposing defenses and shooting 3-pointers from unguardable distances. "In a day and age where there's very little must-see TV, I think he's must-see TV," said David Locke, host of an afternoon sports radio show in Salt Lake City.
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BYU guard Jimmer Fredette is leading the nation in scoring and YouTube highlights
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"He's one of those guys you expect the ball to go in (when he shoots)," announcer says
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Despite all the hoopla surrounding Fredette, scouts remain torn on his pro potential
But if somebody types in @placeholder, the only reason, they're typing in Jimmer is because of (Fredette)," said Locke.
To a degree, that's part of college basketball and regionally part of playing for @placeholder.
"It was hard to watch and I don't compliment @placeholder sports that often, but Jimmer's a really good player and it's interesting to watch a player that never misses and at the game against us, he never missed," she said.