CHENNAI, India (CNN) -- Sipping a sweet lime juice on the rooftop bar of a designer hotel in Chennai, Vinod Harith looks the epitome of a relaxed, confident young Indian entrepreneur. High hopes: Vinod, left, and Pramod Harith set up thier marketing outsourcing company. But setting up his marketing outsourcing company just seven months ago was far from a relaxing experience. It's a recent memory that still provokes a momentary look of discomfort. "It was just painful," he says with a wry smile. It seems that despite the potential riches to be had by tapping in to all the talent, energy and potential in India, going it alone is still a unique experience in the country, even for those who are used to working there.
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Entrepreneurs and start-ups still face maddening tangle of bureaucracy
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India has become an easier place for foreign firms to work and set up business
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Officials and cultural attitudes are some of biggest battles new companies face
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Krishna Murthy: "You have to be a bit of a sadist, but that's part of the charm of India."
"The understanding just isn't there in a part of India that is more used to the garment industry and traditional forms of business," says @placeholder, Vinod's brother and business partner.