(CNN) -- Bruce Levenson couldn't cut it as a successful NBA owner. His business, the Atlanta Hawks, was failing. He needed a scapegoat, and he blamed African-Americans, his most loyal customer base. Apparently, he forgot those fans are the only group that has stuck by him in spite of the inferior product he's put on the basketball court since he took over the team 11 years ago. He should be grateful any fans showed up for the games at all. His first mistake, among many, has been forgetting that Hawks have been barely a smidgen above mediocre for as long as any sports fan can remember. Philips Arena is dull; the overpriced concession food is awful. And no matter what anyone says about "Hotlanta," football (college first and then NFL) will always be king in that city.
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Roxanne Jones: Bruce Levenson's email revealed NBA owner scapegoating blacks
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She says he thought profits low because too many blacks at games, but team is mediocre
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Jones: This bigot gets no points for "self-reporting"; he's selling interest under pressure
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Jones: Levenson touted as public do-gooder but is a hypocrite
The "self-reporting" bigot seems to have awakened one day, looked around the City of Atlanta (which according to the 2010 census is 54% @placeholder and 38.4% white) and decided that all of his business failures in Atlanta had nothing to do with his own mismanagement of the team.