(CNN) -- In today's publishing market, "Going Rogue" is a fat book at 432 pages, at a high price point of $28.99, with a massive (rumored 1.5 million) first printing, launched on the book world's version of a Royal Tour, where Oprah is Queen of the Universe and Barbara Walters is Duchess of the D.C.-Manhattan cognoscenti. In today's political market, well before it was officially released, "Going Rogue" was reduced to a pinprick-sized, petty insiders squabble. How do we square these disparate perspectives? As a person with alternating publisher and political hats, who knows the players but wasn't inside the John McCain campaign, who cares deeply about the current conservative movement and the future of the country (which are inextricably intertwined), may I offer a few thoughts to the friends on CNN.com's site?
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Palin's book is a publishing blockbuster and "a good read," says Mary Matalin
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She says in the political world, the Palin book is being reduced to an insider spat
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She says her advice would have been to focus the book on the future, not the past
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Campaigns are rough, and there's no time for diplomacy, Matalin says
Though there is much, much more in @placeholder's book that fleshes out her inner core, her grounding in faith and family, as well as her policy achievements and forward-thinking philosophical framework of common sense conservatism, so far the coverage of it has constrained her in a defensive backward-focused box, re-litigating the darkest days of the campaign and reliving difficult family moments.