(CNN) -- Modern U.S. presidents seem to be in need of neat, catchy labels for the enemy they want to destroy. "Network of death" is the latest one. After U.S. President Barack Obama's speech at the United Nations, we now know that it is this network that needs "dismantling." Whether or not this new label will help increase the number of countries willing to join the U.S. in the fight against ISIS remains to be seen. Old, trusted allies will doubtless follow. Britain's Prime Minister David Cameron has already vowed that his country will "play its part." All Cameron needs is parliamentary approval, which is expected Friday -- and maybe his own new label for ISIS.
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ISIS has goaded U.S. President Barack Obama into reacting, writes Peter Busch
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He says terror groups crave attention -- and Obama's giving them that
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Provoking and unsettling is a major part of ISIS media strategy, Busch writes
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Media message could attract disaffected Muslims from West, he says
Merely resisting U.S. military pressure as long as possible will strengthen @placeholder's message.