(CNN)ABC's "Fresh Off The Boat," the first sitcom to feature an Asian American family in two decades, has run into renewed controversy a week before its debut. While the show has been praised for its potential to rebut stereotypes, its social media team flubbed when it tweeted a graphic featuring caricatures of different races underneath the phrase "We're all a little #FreshOffTheBoat." If anything, the ad reinforced tired imagery: One Asian figure wore a pointy bamboo hat; another Latino figure wore a sombrero with a curly mustache. Story creator Eddie Huang, whose memoirs the sitcom is based on, was furious.
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Upcoming ABC sitcom 'Fresh Off The Boat' draws fire after tweet depicting racist stereotypes
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Story creator Eddie Huang said tweet was "plain offensive" and asked for it to be deleted
Depending on who you ask, it's either a slang term or a slur used to label minorities, often @placeholder, who haven't fully assimilated with the mainstream.