(CNN) -- Call it "Occupy Facebook." Or, perhaps, "UnOccupy Facebook." Hoping to capitalize on frustrations with the social networking giant, not to mention some of the anti-corporate sentiment bubbling up on Wall Street and beyond, entrepreneurs have launched an upstart site called Unthink. The Tampa, Florida-based startup wants to be everything that Facebook and rival Google+ are not -- and it has the manifesto and sassy YouTube video to prove it. "I couldn't wait to tell my story. I couldn't believe that all this was free," says an actress in the video, strutting through Bohemian city streets in an off-the-shoulder T-shirt with the words "Wild and Free" scrawled on it. "But I never knew that I'd be part of some damn puppet show -- that you thought you could own me. Well, you can't own me!"
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New "Unthink" social networking site lets users own their content
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Florida-based startup wants to be everything Facebook and Google+ are not
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Video promoting the site calls Facebook and Google "greedy giants"
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The question is whether users will leave for a site with fewer fellow users
After signing up, an app lets users transfer photos and other info from @placeholder to the new site.
Dedis said she had the idea for the site when her son wanted to join @placeholder and she read what she called the site's oppressive terms of use.