Marvel Studios will release a special cut of the movie 'Iron Man 3' specifically for China Chinese version of the film will also include special bonus footage, including an appearance by Chinese actress Fan Bingbing Hollywood studios want access to billions of dollars that are guaranteed for films that become hits Censors visited sets and even made creative suggestions Disney eager to build business relationship in China through films and theme parks A few years ago, making it big in Hollywood was all that mattered. Now, American film studios are looking to tap into a vast new audience in China - a country with more than 1.3 billion people.
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Marvel Studios will release a special cut of the movie 'Iron Man 3' specifically for China
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Chinese version of the film will also include special bonus footage, including an appearance by Chinese actress Fan Bingbing
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Hollywood studios want access to billions of dollars that are guaranteed for films that become hits
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Censors visited sets and even made creative suggestions
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Disney eager to build business relationship in China through films and theme parks
China has become world’s second-largest film market, after the United States but so different are @placeholder laws, customs and tastes that American studios will do whatever it takes to have their film distributed there - even if it means making a completely new movie.
Similarly, the communist government wants @placeholder studios to learn from Hollywood and is trying to attract foreign studios to form ventures by promising more market access and a bigger share of ticket sales.