By Deni Kirkova for MailOnline Designer rental is big business - and it's all thanks to Instagram. Social media is fuelling the rise in multiple dress hire firms opening in the UK and America; even couture hire for children, BorrowMiniCouture. Bosses say women feel like they can't wear the same thing twice if their friends have seen it online, and that every girl deserved that 'Cinderella experience'. Scroll down for video You can rent a £575 Victoria Beckham dress for just £49 for two nights from Girl Meets Dress The novelty of renting a designer dress for a special occasion is now a weekly activity for many struggling to stay stylish online.
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Women feel they can't wear the same thing if friends have seen it online
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Many can't afford to buy a new designer outfit every weekend
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Sites like Girl Meets Dress and Rent The Runway let them rent instead
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