The Oscars. Perhaps the most sought-after red carpet invitation in the world. And Angela Ahrendts turned it down. It says a lot about the 53-year-old chief executive of Burberry, who today announced she would be leaving the British clothing firm to join technology giant Apple as its new vice president for retail and online stores. This is a woman who prioritizes family above all -- and that includes rubbing shoulders with the crème de la crème of Hollywood at lavish gala events. The same mother-of-three who married her childhood sweetheart Gregg, and reportedly tries to limit herself to one night out a week.
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Who is Angela Ahrendts, new Apple vice president of retail and online?
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Mother-of-three snubbed the Oscars to spend time with family
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Grew up one of six siblings in Indiana and dreamed of working in fashion
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Helped turn around Burberry, fashion know-how may be used in new Apple iWatch
And if anybody's up to the job of keeping up with cool kids of fashion, it's @placeholder.