Betting companies have been accused of encouraging young people and women to gamble by taking bets on the outcome of reality television shows. Major bookmakers such as Coral, Ladbrokes, William Hill and Paddy Power allow punters to place bets on shows such as The X Factor and Strictly Come Dancing. And, with the rise of online betting, people no longer need to travel to dedicated shops to place bets, being able to gamble on their phone or computer from the comfort of their own home. Bookmakers such as Coral (pictured) are offering odds on X Factor and Strictly Come Dancing results
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Bookmakers offering bets on who might win Strictly Come Dancing
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Critics warn this could rope younger generation into gambling culture
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Majority of audience for reality shows is young and female, research shows
‘Last month, for example, @placeholder received the highest score for any age related retailer for successfully keeping underage teens from their shops.