By Paul Scott PUBLISHED: 20:02 EST, 4 April 2013 | UPDATED: 09:10 EST, 5 April 2013 On the basis, presumably, that if you can’t beat them, join them, elders from the Mormon church have paid for three full-page ads in the programme for the new hit West End show The Book Of Mormon. Which is somewhat surprising, considering that from start to finish the bad-taste musical mercilessly lampoons the Church of Jesus Christ of Latter-Day Saints, whose devotees famously include Donny Osmond. Clearly, they have taken the ‘any publicity is good publicity’ route and hitched their wagon to this unstoppable juggernaut.
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Tickets for the show are like gold dust and sales have broken records
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Producers spent an unprecedented $1million on marketing in London alone
As one of the first to see the show in @placeholder, I can attest it is, indeed, vile, offensive and potty-mouthed.