By Ruth Styles PUBLISHED: 07:56 EST, 13 September 2013 | UPDATED: 10:40 EST, 13 September 2013 With almost 100 million members, it is not stretching the truth to say that Jiayuan.com is not the average dating website. Set up by Shanghai based Chinese entrepreneur Gong Haiyan, the 10-year-old site is the biggest in China and dwarfs Western sites such as Match.com, which is estimated to have just 15 million singles on its books. Now Gong, 37, has revealed the secrets of Jiayuan.com's phenomenal success in an interview with the BBC - but claims that China is sitting on a singledom time bomb.
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Gong Haiyan, 37, is the Shanghai entrepreneur behind Jiayuan.com
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The site currently has almost 100 million singletons on its books
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Gong has told the BBC that China is headed for serious social problems
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The reason for the issue is the growing number of singles, particularly men
Booming: @placeholder's successful site signs up new users every second and has been floated on the stock market