San Francisco (CNN) -- The MacBook Pro, with a shiny new high-definition screen, may have been the sexiest star of Apple's keynote address at its Worldwide Developers Conference on Monday. But updates to its mobile operating system may make the biggest impact on users in the months, and years, to come. And they both clearly target Google, Apple's fellow tech titan and, increasingly, its key rival. A brand new map system, complete with 3-D imaging and voice-assisted, turn-by-turn navigation is clearly Apple's effort to keep iPhone and iPad users home instead of clicking on what had been the system's go-to app, Google Maps.
@highlight
Apple hopes new map system keeps users away from Google Maps
@highlight
New Facebook integration with iOS 6 is a jab at Google+
@highlight
Siri upgrade seeks to change feature from novelty to digital assistant
@highlight
The iOS update is scheduled to roll out this fall
There was turn-by-turn navigation, with voice assistance delivered in the same voice that iPhone 4 users know as @placeholder.
And @placeholder has, in fact, been working on mapping the world since Maps was introduced in 2004.