Whether he's rocking a man bun or crucifix earrings, there's no denying that Ollie Proudlock is the trendiest resident of SW3. So iconic has the Made In Chelsea star's look become that he channelled his style expertise into a clothing line, Serge DeNimes. The 25-year-old has unveiled his AW14 range and modelled it in an exclusive photoshoot for MailOnline. Scroll down for video Style king: Ollie Proudlock from Made In Chelsea has unveiled his new AW14 collection and modelled it exclusively for FEMAIL Speaking about the range, the designer said: 'I am extremely proud and excited to launch this AW14 collection. I feel that the brand has gone from strength to strength over the last three years, and this collection is a reflection of all the hard work that my team and I have put into making this our strongest collection to date.
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Ollie Proudlock established Serge DeNimes and now it has 38 stores in UK
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Models AW14 exclusively for FEMAIL
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Worn by Jourdan Dunn and Rita Ora, now Ollie wants Pharrell to wear it
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Says a lot has changed with Lucy Watson since filming show
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Hopes to work in creative industry for many years to come
I hope that @placeholder will have progressed significantly, to become a well-respected and recognised brand worldwide.