(CNN) -- Apple has published a letter to Chinese customers -- signed by CEO Tim Cook -- that addresses the growing controversy over the company's warranty policies there. Posted to the Chinese version of Apple's website on Monday, the letter (Google translation) discusses changes that Apple plans in China to offer better customer service. In addition to a clear statement on Apple's website regarding its repair and warranty policies, Apple also plans to increase training for its staff and authorized resellers, and plans to improve how it handles iPhone 4 and 4S repairs. "We are aware ... the lack of external communication in this process ... lead to the speculation that Apple is arrogant, does not care or does not attach importance to consumer feedback. We express our sincere apologies for any concerns or misunderstandings this gives consumers," reads a Google translation version of Cook's letter.
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Apple CEO apologizes to Chinese customers
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Tim Cook says lack of communication made Apple look arrogant
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Chinese media had attacked Apple over warranty complaints
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