(CNN) -- A Cardiff City fan who became so disillusioned with the rebranding of the football club he followed that he put his support up for auction on eBay has a new team to follow -- Tottenham Hotspur. The final straw for Cardiff fan Ben Dudley was the decision by the Welsh team's Malaysian owners to rebrand the club by insisting they play in red rather than their traditional blue to boost their appeal to Asian audiences. The internet sparked global interest with Dudley's support eventually bought by a Spurs fan for over a thousand dollars. "The reception from Spurs fans that have been in contact with me has been great and I've had offers of help with tickets and people to attend games with," Dudley told CNN.
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Ben Dudley put his support up for auction after Cardiff City were rebranded
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A winning bid of $1,324 sees him support Tottenham Hotspur next season
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Bids on eBay came from Melbourne, New York and Seattle
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Dudley's father has always supported Tottenham
By a curious twist of fate, Dudley already has an association with Tottenham as his father is a @placeholder supporter.
However, having become so disheartened with @placeholder , the internet auction has gone some way to restoring his faith in football.