(CNN) -- Former model Charlotte Collard sashayed down the catwalks and graced the covers of magazines around the world, until she decided to use her inside knowledge of the fashion industry to launch e-commerce platform SoYouThinkYouCanShop. Here the mother of three girls, who is also a GIA certified gemologist, shares her insights on the future of online shopping and talks about her transition from a model to a businesswoman. Watch out for Collard at Paris Fashion Week, where she is Tweeting and Instagramming behind the scenes exclusively for CNN. CNN: Why did you switch career from being a model to a fashion writer and now entrepreneur?
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Charlotte Collard is a former model turned entrepreneur
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She launched a fashion e-commerce platform after spotting the potential of the market
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Charlotte says there is room for both physical and virtual boutiques in the world of shopping
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She thinks they offer different advantages when shopping, which compliment each other
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