By Harriet Arkell PUBLISHED: 05:50 EST, 5 July 2013 | UPDATED: 09:16 EST, 5 July 2013 With their well-pressed shirts and Cath Kidston totes at the ready, these shoppers look like they're waiting patiently for the farmers' market to open, or perhaps a new branch of Boden. In fact, the queuers - all 300 of them - are waiting for a new Aldi store to open - the discount supermarket that has become the darling of the recession-hit middle classes. Demonstrating perfectly how the well-heeled have taken the German chain to their hearts, they parked their Aston Martins, Jaguars and Range Rovers and then queued politely from 3am for the opening of the supermarket in Knutsford, in Cheshire.
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Well-heeled locals queue as budget supermarket opens in Knutsford
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Once disparaged, the German chain was named Grocer of the Year in June
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Aldi has won awards for quality of its own-label wines, spirits and breads
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Affluent Knutsford is in Chancellor George Osborne's Tatton constituency
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