WASHINGTON (CNN) -- You don't find many churches making theatrical films. You especially don't find many churches making films starring Kirk Cameron about a firefighter in a crumbling marriage addicted to online porn. Kirk Cameron stars in "Fireproof," a film he was attracted to for its many themes, he said. But that's the case for Sherwood Baptist Church in Albany, Georgia. In fact, the film, "Fireproof," was the church's third movie. It was also an unexpected hit. In September it debuted at No. 4 at the box office, eventually bringing in $33.5 million and spawning two books: a novelization, also called "Fireproof," which is in The New York Times' best-seller list's Top 20; and a companion journal to the movie, "The Love Dare," which has sold more than 2 million copies.
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"Fireproof" about a firefighter having marriage problems
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Film was produced by a church, aimed some marketing at churches
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"Fireproof" successful in theaters, now success on DVD, has become a brand
Having @placeholder helps, but for it to come out and do 136,000 pieces [DVDs] in its first week is pretty impressive."