Commentary on social media about films and TV shows can generate millions of pounds in free advertising for the locations featured on screen, new research has found. According to a study by EuroScreen, 'chatter' on Twitter, Facebook and other social media platforms about the locations seen on the big screen can lead to a tourism boom. Tweeting about London after watching an episode of Sherlock, or sharing a beautiful picture of Malta seen in Game of Thrones has a direct impact on tourism to those destinations, the research claims. Free marketing: 1999 rom-com Notting Hill generated the equivalent of £19.5million in ad spend for London
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'Chatter' about destinations on screen translates to millions in ad spend
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Notting Hill generated the equivalent of £19.5m in advertising for London
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Social media mentions of Game of Thrones boosted Malta tourism
Spectacular scenes: Malta got a tourism boost worth £1m in advertising thanks to @placeholder