Menlo Park, California (CNN) -- Look out Vine: Instagram isn't just about sharing arty photos anymore. On Thursday, the company announced its 130 million monthly users will now be able to shoot and share 15-second videos, dressed up with one of 13 special filters. The new video feature was made available to all iOS and Android Instagram users around the world Thursday as a free update to the existing Instagram app. The basic look of the app is the same, but a small movie icon has been added that takes you into video mode. The changes were announced by Instagram co-founder and CEO Kevin Systrom during a press event at the headquarters of Facebook, which bought Instagram last year.
@highlight
Instagram users will now be able to shoot and share 15-second videos
@highlight
The video feature will be available to all iOS and Android Instagram users Thursday
@highlight
The new feature puts Instagram in direct competition with Vine, the popular Twitter-owned app
In its two and a half years, @placeholder has hosted 16 billion photos, Systrom said.