By Daniel Mills An Australian start-up company is considering launching legal action against US tech giant Apple, alleging it stole the name it trades under for a mobile app. The company with two owners and a small headquarters in Melbourne, is but a speck in the market when it comes to a company like Apple, but it appears they liked the Australian brand so much 'They have used our name and launched a new product called HealthKit,' company co-founder Alison Hardacre said. Ms Hardacre's fury boiled over on Tuesday morning when she woke just after 4.30am to emails informing her that one of the world's biggest companies had stolen her business name.
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Apple launched new I0S8 software, including HealthKit app on Tuesday
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Australian co-founder Alison Hardacre considers legal action
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Her Melbourne company started trading as HealthKit in 2012
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She claims Apple must have known that her business existed
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Both companies have similar product and ideas combining tech and health
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Mrs Hardacre said company won't let Apple 'trample' on their brand
It has just themselves, a few application designers and some investors in its minnow operations compared to the @placeholder conglomerate.