Hundreds of excited  shoppers poured through the doors of Sephora's first Australian store in Sydney's Pitt Street Mall today. The store launched at midday with a promise to bring cosmetics prices down for Australians, but a price comparison reveals customers will pay the same money for top brands as they do in Myer and David Jones. Sephora will introduce 32 new brands to Australia, some of which will be sold in line with prices in its European and U.S. stores, but the outlet has no plans to undercut any products already being sold locally. Scroll down for video The first Australian Sephora outlet was launched in Sydney with a confetti cannon and a flash mob
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World's largest makeup retailer opened its doors in Sydney on Friday
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'Crazier than a nightclub': Hundreds of shoppers queued in the rain overnight to be the first through the doors
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Sephora will introduce 32 new brands which will be sold at low prices
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But the outlet has no plans to undercut products already being sold locally
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Top brands such as Dior, Lancome, and Clinique are still cheaper in the U.S.
Price hikes on cosmetics have long been a sore point for local shoppers, with consumer group Choice finding that @placeholder pay up to 50 percent more than shoppers overseas for some products.