By Daily Mail Reporter PUBLISHED: 11:52 EST, 27 August 2013 | UPDATED: 13:11 EST, 27 August 2013 Le flop: Warburtons' Le Toastie was launched in France last August but it is being withdrawn after shoppers over the Channel failed to take to it British baker Warburtons has pulled out of the French bread market after its 'Le Toastie' loaf failed to compete with the baguette. Last summer it started selling long life white, brown and seeded loaves - marketed as 'the everyday English bread' - in more than 200 supermarkets across the Channel. But French consumers would not be moved and stuck to their traditional habit of buying fresh every day.
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'Le Toastie' launched across Channel last August but has now been axed
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The French stuck to habit and continued to buy fresh bread every day
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Warburtons also abandoned attempts to sell its loaves in Eastern Europe
The decision follows @placeholder’ exit from Eastern Europe at the end of last year.