Five successful plus-size models who lost their representation when their mainstream agency, Ford Models, closed down its 'Ford +' division in 2013, have formed their own coalition. The stunning New York-based models launched ALDA last year, describing themselves as 'a group of women aiming to represent beauty in all sizes' and have now appeared together in feminist culture magazine Bust's February issue. 'Some people are meant to be a size negative zero and some people are meant to be a size 16', says Danielle Redman, herself a U.S. size 12, who models a range of sportswear along with fellow ALDA members Ashley Graham, Marquita Pring, Inga Eiriksdottir and Julie Henderson.
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ALDA was formed by five plus-size models; Danielle Redman, Ashley Graham, Marquita Pring, Inga Eiriksdottir and Julie Henderson
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The women lost their representation at Ford Models in 2013 when the  agency closed its plus-size division
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Last year, after launching ALDA, all five models were signed by IMG Models for its main board
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The models appear together in February issue of feminist culture magazine Bust
Category defining: All five @placeholder models broke convention last January when IMG Models signed them to its main board.
'What @placeholder does is say, "Listen, every woman is beautiful".'