By Associated  Press Reporter Cadillac wants a jolt from the city that never sleeps. General Motors' 112-year-old luxury car division, founded in Detroit and named for the city's founder, is moving its headquarters to New York. Man with a plan: Johan de Nysschen, who joined Cadillac from Nissan last month as its new president, said the move was a necessary part of restoring the struggling brand Cadillac, which has been steadily losing sales to its German rivals, wants to get closer to its ideal buyers. Executives and marketing staffers will set up shop in a loft office in Manhattan's trendy SoHo neighborhood starting next year.
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Johan de Nysschen, who joined Cadillac from Nissan last month as its new president, said the move was a necessary part of restoring the struggling brand
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Business unit will relocate to Manhattan's SoHo district next year
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Cadillac's U.S. sales are down nearly 5 percent this year, even though luxury vehicle sales are growing
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Audi sales are up almost 15 percent
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Johan de Nysschen moved Audi HQ from Detroit to Virginia in 2007
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He said New York is closer to the luxury market Cadillac needs to target
'There are more hedge fund billionaires in NYC than there are in @placeholder.