World AIDS Day initiative has received a colourful sign of support from the flagship Apple store on Sydney's George Street. The iconic logo was illuminated late on Sunday evening, the first store to mark the start of the 24-hour (RED) initiative which will take place in Apple stores all over the world. (RED) has been operating in partnership with the global tech giant since 2012 and aims to raise awareness and spread hope of an AIDS-free world. The iconic logo was illuminated late on Sunday evening, the first store to mark the start of the 24-hour (RED) initiative which will take place in Apple stores all over the world
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Sydney's flagship Apple store has illuminated it's iconic logo red
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It is the first of stores which will light up their logos on Monday
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The move is in support for World Aids Day, as part of the (RED) initiative
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(RED) aims to spread awareness and raise funds for education and medicine to eliminate the disease
To learn more about the initiative and products with (RED) content available, visit the @placeholder.