Rita Ora has proven that she is seriously persuasive when it comes to perfume. The 23-year-old singer became the face of DKNY's latest scent MYNY earlier this year and since then the brand has seen sales rocket. Rita has given the Donna Karan fashion house the sweet smell of success with an astronomical 249 per cent uplift on perfume sales. Scroll down for video Rita Ora became the face of the perfume earlier this summer here she is pictured at the launch in New York with Chrissy Teigen Despite having only unveiled Rita as their perfume ambassador this summer the American fashion label has seen sales of the perfume increase with the UK selling three-and-a-half times more than August the previous year.
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Rita Ora became the face of DKNY's latest scent earlier this summer
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Since then the brand has seen sales increase by 249 per cent
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Donna Karen has shared her praise for the singer's influence
@placeholder expressed her strong admiration of the 66-year-old designer and says that she loves the brand