By David Gardner In Los Angeles  and Daily Mail Reporters PUBLISHED: 14:03 EST, 29 April 2013 | UPDATED: 02:25 EST, 30 April 2013 Attorneys for Michael Jackson's family on Monday accused his concert promoter, AEG, of ignoring 'red flags' about his drug addiction and ill health in a ruthless pursuit of profits. AEG Live is the second-largest concert promoter in the nation and Jackson family lawyer Brian Panish told jurors that the company's only priority was overtaking its competition, Live Nation. 'They wanted to be No. 1 at all costs,' he said. Monday marked the beginning the trial for a wrongful death suit brought by the Kind of Pop's mother, Katherine Jackson, who claims AEG executives ordered Dr Conrad Murray to heavily medicate Jackson to ensure he continued to perform, despite pain and injury.
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Firm was behind Michael Jackson's doomed comeback tour
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Case being brought by the star’s mother and his three children
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They claim promoter is liable for his death in June 2009
@placeholder did not testify at his criminal trial and his lawyers said he will invoke the Fifth Amendment rights against self-incrimination if called to testify in this case.