By Associated Press PUBLISHED: 13:57 EST, 15 October 2013 | UPDATED: 15:57 EST, 15 October 2013 Diet Coke, the second-most popular soft drink in the country, may be losing some of its pop. During a conference call with analysts Tuesday, a Coca-Cola executive noted that the soda brand was 'under a bit of pressure' because of people's concerns over its ingredients, alluding to the growing wariness of artificial sweeteners in recent years. Steve Cahillane, who heads Coca-Cola's North American and Latin American business, noted that the issue wasn't specific to Diet Coke, but that many diet foods and drinks in the U.S. are facing the same concerns.
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A Coca-Cola executive says the soda brand is 'under a bit of pressure' because of concern over its ingredients
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Overall sales of diet sodas are falling at a faster rate than regular sodas
Meanwhile, Coca-Cola said that sales volume for regular, full-calorie @placeholder rose two per cent in North America in its latest quarterly results reported on Tuesday.