LONDON, England (CNN) -- "Doing it nature's way has the potential to change the way we grow food, make materials, harness energy, heal ourselves, store information, and conduct business." Janine Benyus When self-confessed "nature nerd" Janine Benyus coined the term "biomimicry" in a book she published a decade ago, little did she know it would make her into an household name, rubbing shoulders with Hollywood stars. Janine is a  champion of the biomimicry movement and helps companies to improve designs by turning to Nature. The natural sciences writer now gives talks on the subject to riveted crowds and is a consultant to some of world's biggest  companies.
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Janine Benyus coined the term "biomimicry" in her influential 1997 book
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Biomimicry is the concept of looking for inspiration for design through nature
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She was named by Time magazine as an environmental hero of 2007
With results like that, it seems, you can't argue with @placeholder.