By Emma Thomas PUBLISHED: 12:53 EST, 3 December 2013 | UPDATED: 15:07 EST, 3 December 2013 A village shop is claiming to be Britain's cheapest supermarket because customers can get up to two thirds off the price of groceries. The discount store is the first 'social supermarket' run by Community Shop and it is designed to help families who are stuck in food property. Up to 500 people can become a member of the shop, set up in Goldthorpe, South Yorkshire, as long as they claim one of a specified list of benefits including Employment Support Allowance.
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'Social supermarket' set up in Goldthorpe, South Yorkshire, to help families
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500 members will have to claim one of a list of benefits to use the service
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Founders hope to open 20 more supermarkets nationwide and six in London
Leaflets publicising the scheme have already been delivered to homes in @placeholder, which is being targeted as an area of serious poverty.