Sochi, Russia (CNN) -- Why does Sochi 2014 matter? It's a question worth asking given we're thick into the action of the 22nd Winter Games. Maybe you're debating whether to engage, considering the need to consume, or assessing why you should pay attention to the festival of winter sports taking place in Russia? If so, maybe these 10 reasons will warm you to the event that just loves to be in the cold: 1. Volunteers' view: Sarana, Ksenya and David - Sochi 2014 unpaid workers: "Russia could really use a reputation boost, its doors are open. This has been such a great opportunity for us, I'm from Holland (David) and I'm from the far east of Russia (Sarana), so it's been great to come together and to meet so many new people, to meet new friends."
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Are you debating whether to engage with Sochi 2014?
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Maybe these 10 reasons will warm you to the event that just loves to be cold
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'It's about peace and getting together with a bunch of people"
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"It makes your armchair all the more safe and comfortable"
"The @placeholder said they planned to bring world-class facilities back to Russia, to build a university in Sochi, so athletes could train in the best way and help them become the premier nation in winter sports once again, and they would do this regardless of whether they won or not.
"The Russians said they planned to bring world-class facilities back to Russia, to build a university in @placeholder, so athletes could train in the best way and help them become the premier nation in winter sports once again, and they would do this regardless of whether they won or not.