London (CNN) -- In recent months, much ink has been spilt exploring why some young British Muslims abandon a comfortable life in the UK to join one of the most brutal and blood-thirsty terrorist groups in recent history, namely the Islamic State in Iraq and Syria (ISIS). Sadly, much of this commentary has struggled to move beyond clichés that revolve around hate preachers and extremist websites. In order to arrive at a more nuanced understanding of why a group like ISIS is able to attract hundreds of young British Muslims, we must examine a wide range of factors that contribute towards creating a ISIS narrative that has resonance and appeal.
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We must examine why ISIS narrative has resonance and appeal, writes Ghaffar Hussain
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Hussain: Groups like ISIS restore collective pride to Muslims feeling victimized, humiliated
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Blame can be shifted to perceived enemy and sinister anti-Muslim conspiracy theories, he adds
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Mainstream Muslim commentators must promote positive role models, Hussain says
Such an explanation or narrative needs to take into account the sense of victimhood and humiliation some @placeholder feel and seek to externalize.