Austin, Texas (CNN) -- "Men don't play netball." "Men just jump like goats." "They can't handle it." "They are too serious." "They can't take abuse from the women." "They comPLAIN!" That's how a group of Kenyan women describe the game of netball in a new (pre-viral?) video from a nonprofit group called Mama Hope, which seems bent on re-framing the way the Western world thinks of Africa, particularly African women. The group's campaign, called "Stop the Pity," was launched here at the South by Southwest Interactive conference in Austin, Texas. The goal, as the title makes clear, is to help women around the world by empowering them, celebrating their successes, instead of feeling bad about the vast inequalities that do exist.
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John Sutter talks with the woman behind a movement called "Stop the Pity"
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The group unveiled a new video at SXSW that aims to shift attitudes about Africa
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Sutter: The group focuses on empowerment as a form of aid, not guilt
Others use the term "badvocacy," which the blog Texas in @placeholder defines as "a good catch-all term to describe advocacy that begins with great intentions to help those who are suffering, but that at best accomplishes nothing or at worst actually makes the problem even more difficult to solve."