A PR executive for major media company IAC who tweeted a racist 'joke' on Friday that sparked a social media revolt has been fired from her position following the incident. Justine Sacco - the now-former Communications Director for IAC, a company owned by Barry Diller - was about to board a 12-hour flight from London to Cape Town when she Tweeted: 'Going to Africa. Hope I don't get AIDS. Just Kidding. I'm White!' The post had been retweeted over 3,000 times and was picked up by media outlets around the world, however Sacco remained completely unaware of it all because she was in the air.
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Justine Sacco has been sacked following the furor her racist and insensitive Tweet caused after it went viral
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She caused a Twitter revolt on Friday after posting: 'Going to Africa. Hope I don't get AIDS. Just Kidding. I'm White!'
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She has not yet issued an apology or explanation
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Sacco was the head PR representative of IAC, owned by Barry Diller and responsible for websites like Vimeo, OkCupid, and Tinder to name a few
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IAC slammed their employee's behavior as 'outrageous' and said they would take 'appropriate action' and have confirmed they 'parted ways with the employee in question'
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In February 2012 Sacco Tweeted: 'I had a sex dream about an autistic kid last night.'
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The hashtag '#hasjustinelandedyet' was trending on Twitter around the world at the time as thousands awaited @placeholder's response.