By Daily Mail Reporter PUBLISHED: 11:56 EST, 4 December 2013 | UPDATED: 18:03 EST, 4 December 2013 Danielle Bradbery, the 17-year-old recent winner of The Voice has been signed as the newest face of Skechers sneakers. The teenage country star's spring 2014 ad campaign for the brand's Bobs line, marks her first-ever fashion campaign. She will appear in Skechers’s print and TV ads, as well as the brand's social media and marketing campaigns through 2015, reports WWD. The new face: Danielle Bradbery has been named the new face of Skechers, her first-ever fashion campaign
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Danielle follows in the footsteps of her musical inspiration Carrie Underwood, who has previously represented the brand
We see the same massive potential in Danielle as we did in @placeholder when we signed her several years ago.’