Moscow (CNN) -- "Putin's Army," a new group of female fans loyal to Russia's prime minister, is calling upon all "young, smart and beautiful" women in the country who ardently support Vladimir Putin to produce amateur video clips that show how far they would go to express their affection for him. The community, which was launched in Russia's popular social networking sites VKontakte and LiveJournal, claims to have united some 800 followers behind the idea of Putin running in the March 2012 presidential election. It is not clear who exactly is behind this initiative, but the first video posted features a glamorous blonde who describes herself as student named Diana.
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Female Putin supporters who participate in an online video contest can win an iPad 2
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Putin has said he's embarrassed by flashy displays of flattery
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Some analysts say public shows of affection might be a political move
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Putin, a former president, has not announced whether he will run in the 2012 election
Millions of people adore and trust him," @placeholder says in the narrative accompanying the video.