(CNN) -- Consumer demand for mobile media is growing fast, but the smartphone app market has quickly become heavily saturated and fairly confusing. Perhaps one of the best ways for a company to increase its customer base is to go after the kinds of phones that the majority of mobile users in the U.S. and elsewhere currently have -- feature phones. Feature phones are usually cheaper devices that offer less computing ability than smartphones. This weekend, Facebook acquired Snaptu, a platform that delivers Java-based apps that run on most feature phone models. According to comScore, as of January 2011 only about 28% of all mobile phones in the U.S. were smartphones. This means 72% of U.S. cell phones are feature phones, most of which have a broad array of features, including the ability to run Java-based apps.
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Facebook just bought Snaptu, a platform for apps that run on feature phone models
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About 72% of U.S. cell phones are feature phones
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Wireless carriers would have to play ball for the feature phone app market to grow
In January,  Facebook launched a Snaptu-powered feature phone app, which brought easier @placeholder access to more than 2,500 mobile devices worldwide.