(CNN) -- A federal judge Friday ruled in favor of a former UCLA college basketball star who sued to end the NCAA's control over the rights to college athletes' names, images and likenesses. In a landmark decision, U.S. District Judge Claudia Wilken sided with Ed O'Bannon in his lawsuit against the National Collegiate Athletic Association. O'Bannon argued athletes in the top tier of college basketball and football should be allowed to profit from their schools' use of their likenesses. In a 99-page ruling, Wilken wrote that current NCAA rules "unreasonably restrain trade in the market for certain educational and athletic opportunities offered by NCAA Division I schools."
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The judge sides with an ex-UCLA college basketball star who challenged the NCAA
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The NCAA says college athletes are amateurs, rewarded with an education
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The ruling could potentially change college sports drastically
"Before the court in this case is only whether the NCAA violates antitrust law by agreeing with its member schools to restrain their ability to compensate @placeholder men's basketball and FBS football players any more than the current association rules allow," Wilken wrote.