(CNN) -- Alexis Ohanian is a champion of the Internet as a catalyst that lets anyone become a publisher or a promoter of worthwhile causes. But for his first book -- which happens to be about that very topic -- Ohanian is turning to the traditional publishing channels. The book will tentatively be called "Without Your Permission: How the 21st Century Will Be Made -- Not Managed," said Ohanian, who co-founded website aggregator Reddit and started his own independent book publisher. To develop the book, he and his agent sought the services of Business Plus, an imprint of the Hachette Book Group-owned Grand Central Publishing.
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Reddit co-founder Alexis Ohanian says he is writing a book
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He is leaving his post as head of marketing for travel-search site Hipmunk
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The book will include tips for Web entrepreneurs and people running viral campaigns
After co-founding, leading and now advising Reddit, which continues to grow as its peers have withered, Ohanian helped launch the fast-growing travel search website @placeholder.