Beijing, China (CNN)As New Year's Eve messages go, Xi Jinping's speech on national television was almost pitch-perfect. Highlighting continued economic growth and rising living standard in 2014, the Chinese president -- entering the third year into his expected decade-long reign -- said he wanted to "click the 'like' button" for the country's 1.3 billion citizens, whose "support for officials at all levels" made such achievements possible. Xi -- who also heads the ruling Communist Party as well as the world's largest standing army -- promised deeper reform and the rule of law in the coming year, comparing them to "a bird's two wings."
@highlight
Chinese president Xi Jinping's New Year speech highlighted economic growth and rising living standards in 2014
@highlight
2014 has seen Xi take down 3 top officials in China's fight against corruption: Zhou Yongkang, Xu Caihou and Liu Zhijun
@highlight
He's also taking aim at "vulgar" art and entertainment, with cleavage censored in a hit TV show.
@highlight
Xi and other top officials acknowledged the prospect of slower economic growth in 2015
READ MORE: The @placeholder cipher: Reformer or a 'dictator?'