Quel horreur: Rouge Sucette, which means red lollipop, is designed to win new wine fans A French drinks company is launching a red wine that will have the edge on its competitors - by adding a dash of cola. In a break with tradition Rouge Sucette, French for red lollipop, is made from 75 per cent grapes with water, sugar and cola flavouring making up the remainder. Sure to horrify connoisseurs, it is designed to appeal to the younger 'Coke generation'. Winemakers fear that young people who drink endless spirits and mixers will be difficult to attract if they do not adapt to their sweet palette.
@highlight
Rouge Sucette is only 75 per cent wine, the rest is sugar, water and cola
@highlight
French drinks firm hope it will appeal to young 'Coke generation' drinkers
Despite having a reputation for their snobbish attitude to wine, the @placeholder themselves have actually embraced flavoured wines, drinking a predicted 30 million bottles in 2013.