(CNN) -- The headlines for the new season of ABC's "The Bachelor" read: "The Bachelor returns with its first Latino," "Hola, Juan Pablo," and "Expect 'lots of Latino' fun." And millions are tuning in to watch Juan Pablo Galavis, a 32-year-old former professional soccer player who is American-born but grew up in Venezuela. The "sexy, hot-blooded Latino" is one of many stereotypes that is prevalent in Hollywood. And, as the Hispanic population continues to grow, more and more attention is being drawn to how Latinos are represented in television and film. While it may seem harmless to portray Latinos as sexy, these typecasts limit the roles for actors in Hollywood, said actor Esai Morales.
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Are stereotypes in Hollywood harmless or harmful?
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Esai Morales: "I don't want to be the 'spice' added to a show, I'm not a condiment!"
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Reyes says Latinos have other things to worry about like the lack of voter participation
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"The key is to not let it just be a 'Latino wave,' and to be undeniably good"
"While @placeholder's presence on 'The Bachelor' is a step in the right direction, I would love to see more Latinos on screen that are mestizos."
Reyes believes @placeholder have bigger fish to fry, with immigration reform high on the list of priorities for many and midterm elections around the corner.