By Victoria Woollaston PUBLISHED: 10:37 EST, 9 September 2013 | UPDATED: 10:38 EST, 9 September 2013 If you think adverts on Facebook are annoying, get ready to see them pop up in your Instagram feed too because the company has announced plans to sell advertising by 2014. Instagram's director of business operations Emily White told the Wall Street Journal the company is looking at ways to make money and intends to introduce adverts 'within the next year.' Although, she added her team were still looking at ways to integrate the ads into the photo-sharing app without alienating or annoying its users, and without damaging the app's 'cool factor.'
@highlight
Since Facebook bought Instagram, it has looked at ways to make money
@highlight
Instagram's Emily White said adverts could be introduced by next year
@highlight
But she claims that adverts would not damage the app's 'cool factor'
When Facebook bought the app, users topped around 20 million and many claimed @placeholder could damage the brand.