(CNN) -- For far too long, according to Republican National Committee Chairman Reince Priebus, his committee was nothing more than "a U-Haul trailer of money for a presidential nominee" who lacked a permanent, sustainable presence in crucial states. "We had been a party that has shown up once every four years about five months before an election," Priebus told CNN, arguing that no matter how much money you have, that model won't work and hasn't worked in recent years. So after the drubbing the party took at the ballot box in 2012 -- failing to win the White House and losing seats in the House -- Priebus ordered a much-talked about top-down review of the party in an effort to stop Republicans for taking big losses during presidential elections.
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After losses in 2012, RNC Chair Reince Priebus ordered a review of the GOP at the national level
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In 2013, the RNC released a report titled the "Growth & Opportunity Plan"
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Nearly a year after the report's release, the GOP has increased minority outreach efforts
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But it hasn't embraced immigration reform and is struggling with messaging directed at women voters
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