As one of the most powerful brands in the world and a byword for cool, Apple has become known for its minimalist billboards and ads. But it wasn’t always the case: in the 70s and 80s Apple was a plucky upstart to Microsoft’s dominance, and had to use the power of advertising to get noticed. From the pre-iconic logo Apple-1 computer built by Steve Jobs in his parents’ basement in 1976 to the first colourful iMac in 1998, their adverts have evolved in line with the machinery. Scroll down for video Apple's first ad: In July 1976, Apple promised 'A balance of features' for the Apple-1 computer, which boasted 4k of RAM and a cassette interface
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Adverts show Apple's products from the Apple-1 in 1976 to the 1998 release of the iMac
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Reveal firm's first ad had the headline 'A balance of features'
Later adverts for the Apple II show signs of @placeholder’s simple ethos and design philosophy.