Created: 05:55 EST, 12 May 2014 Britain’s supermarket 'price war' has been revealed as a sham, with chains increasing the costs of thousands of products, despite promising lower prices. Asda and Tesco have spent millions publicising falling price tags for shoppers so far this year. But in a ten-week period since February 23, the two retail giants and Sainsbury’s reduced the price on 3,057 items, but increased it on 3,653, industry analysts have revealed. The supermarket giants reduced the price on 3,057 items but increased it on 3,653, industry analysts have revealed. Only Sainsbury's lowered a greater number of products
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Asda, Tesco and Sainsbury's reduced cost on 3,057 items
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But in a 10-week period since February 23, have increased prices on 3,653
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Sainsbury's have cut more prices - 965 items are down and 704 up
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Morrisons have cut more than double the number of prices increased
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An earlier version of this article included Morrisons among the supermarkets that have increased more prices than they cut in the recent ‘price war’. In fact, Morrisons has cut more than double the number than it increased before and after promotions. We are happy to clarify this.
Sham: @placeholder, which uses the slogan 'prices down and staying down' has cut 1,012 price tags but hiked up 1,350 others