(CNN)It's a tough headline to swallow. Best burger in the world? Yeah, right. Cue the commenters getting carried away "my burger joint is better than yours" rants. Walk them past Fergbuger on the main street of New Zealand's adventure capital of Queenstown, however, and the doubters might quickly turn into believers. Colloquially known as "Ferg's," the burger joint is swollen with customers who spill out every opening hour, happy to wait around an hour at peak times for a feed. And "peak time" describes most of the store's 21-hour day. International tourists can be seen emerging with their takeouts, delicately removing a Little Lamby (lamb burger) or Sweet Bambi (venison), reverently folding the brown paper bag with the treasured logo and carefully tucking it in a backpack.
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Fergburger's fresh handmade burgers are Queenstown's best known secret
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So popular people often wait an hour for a burger
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Despite success, Fergburger hasn't franchised or expanded into a chain
For hungry visitors to Queenstown, this is the fallback when @placeholder crowd's prove too big a mountain to climb.