Google's deal with Apple as the default search engine on Safari (pictured) expires in 2015. Reports claim Yahoo and Microsoft are pitching for the slot Firefox turned its back on Google as its default search engine last week, and Apple may be looking to do the same. Google has been the default engine on Apple's Safari browser for the past five years, but the deal is due to expire in early 2015. This could see Microsoft's Bing or Yahoo taking its place - or the tech giant could be working on developing a search engine of its own. Both Yahoo and Microsoft have already started canvassing Apple about becoming the default engine on iOS devices and Macs, according to The Information's Amir Efrati.
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Google's partnership with Apple is due to expire in early 2015
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Reports claim both Yahoo and Microsoft have begun pitching for the slot
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It follows news Firefox is replacing Google for Yahoo as its default engine
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Search engines make money from partnerships by sending traffic to their servers, and profiting from ad revenue
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Alternatively, Apple may be working on its own search engine
Five years ago, Yahoo signed a deal with @placeholder to have Bing to carry out behind-the-scenes indexing of online content.