(CNN) -- That's right, I said it. And I mean it. Roland Martin says the GOP is missing its chance to win black voters. The GOP as a whole is completely scared of black voters, and the actions by the front-runners for the party's 2008 nomination show they are continuing the same silly political games the party has played for years. Oh, don't bother tossing out the appointments of Colin Powell and Condoleezza Rice as secretary of state by Bush. Yes, they are African-American. But I'm speaking of the party. Ever since Richard Nixon ran for the White House, the GOP has run on a "Southern Strategy," meant to alienate blacks in an effort to garner white voters. They've worked the strategy to perfection. When he was head of the Republican National Committee, Ken Mehlman apologized for that strategy as he sought to make inroads among black voters.
@highlight
Martin: Republican outreach efforts to black voters are lacking
@highlight
Martin: Democrats win the black vote because they try for it
@highlight
Martin: GOP could appeal to blacks on immigration, education, health care
@placeholder have a stranglehold on the black vote, receiving upward of 90 percent in national elections.