(CNN) -- Teta Isibo had always had a flair for design but she didn't realize she could make a career out of it until the time she asked an artisan to craft a pair of earrings she'd drawn. "My friends all loved them," recalls the Rwandan designer. "So friends started placing orders, and then friends of friends -- so it's gradually evolved through the years from a hobby to an actual full time business." That business is Inzuki Designs, the startup Isibo launched in 2010 after deciding to quit her land management job to embark on her entrepreneurial journey. Fusing traditional craftsmanship with contemporary bold designs, the Africa-inspired fashion brand quickly had people buzzing.
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Rwandan entrepreneur Teta Isibo is the owner of Inzuki Designs
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The fashion brand specializes in handmade jewelry, accessories and interior decor
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Its locally-source products fuse traditional craftsmanship and contemporary style
"@placeholder has so much potential in terms of the traditional craftsmanship skills, in terms of the raw materials you can find here," says the young entrepreneur, "but I felt that we weren't really living up to that potential.