(CNN) -- As the stock market opened Friday with a ring of the bell by Mark Zuckerberg, all eyes were on Facebook -- the social media Megalodon he nursed from a dorm-room project to one of Wall Street's hottest prospects ever. Facebook, or "FB" as it's now known to investors, may have made amateur analysts on the Web go wild. But on the Nasdaq, it was a less exciting ride -- ending the day at a price pretty much exactly where it began. Friends may be priceless. But 'friending' both started and ended the day at just over $38 a share.
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NEW: Facebook stock closed nearly where it opened Friday
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NEW: On rival Twitter, some smirked at lack of a price jump
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Online, almost every financial or tech expert has an opinion
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Facebook on Thursday afternoon set its initial share price at $38
On rival network @placeholder, many observers seemed to be rooting against Facebook and its early investors, finding a measure of glee in the fact that the price didn't skyrocket as some had predicted.