By Emma Thomas PUBLISHED: 05:38 EST, 4 January 2014 | UPDATED: 10:11 EST, 4 January 2014 Souvenirs marking the birth of the future King are being sold off at half price just months after he was born. The sale of the Royal baby goods by Buckingham Palace includes homeware, china, tankards and commemorative books. Branded memorabilia is on sale for less than half price at the Queen's Gallery gift shop as well as on the online store. The sale of the Royal baby goods by Buckingham Palace includes china and commemorative books Cut price: A limited edition loving cup will set you back £95 instead of an eye-watering £195
@highlight
Memorabilia marking the birth of the future King is being sold at half price
@highlight
The Prince George branded items are the only things to be reduced
@highlight
A limited edition loving cup will now set you back £95 instead of £195
Just after @placeholder was born, sales of memorabilia and related objects went through the roof.