(CNN) -- Celebrities are no strangers to charity work: Bono created his ONE campaign to fight global poverty, Angelina Jolie travels the world as a United Nations good will ambassador, and the recently named "Sexiest Man Alive" Bradley Cooper reportedly donated thousands of dollars worth of winter clothing to homeless people in Philadelphia, where he's filming his latest movie. Is this all part of keeping up appearances in image-centric Hollywood, or do most celebrities have a genuine desire to use their star status to help raise money or awareness for certain causes? Todd Krim, who founded Give Back Hollywood -- which helps connect celebrities and charities -- says he thinks there's a true desire by celebrities to get involved.
@highlight
Todd Krim founded "Give Back Hollywood" to help link celebrities and causes
@highlight
He helped connect a "Glee" star with a dance therapy charity
@highlight
He talks about whether younger stars are as charitable as A-listers
@highlight
Krim hopes to see everyone in Hollywood embrace the idea of giving
Krim spoke to CNN about why he started the organization and whether "young @placeholder" has embraced charity and grass roots causes: