We're now well into Movember, the November-long occasion when men grow a moustache for the 30 days of the month to spark conversation and raise funds for men's health. But as if men needed another reason to put down the razor, more than half of British women think men with bushy 'hipster' beards are 'sexiest'. A quick hashtag search of #BILF (which stands for Beard I'd Like to Fondle) brings up more than 16,000 results on Instagram. The trend is clearly not going anywhere. More than half of British women think men with bushy 'hipster' beards are 'sexiest' Movember sees men ditch the razor to spark conversation and raise funds for men's health
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Movember will see thousands of men ditch razor for men's health
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82% of women agreed that bearded men look more masculine
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2 in 3 would prefer to date a bearded man over a clean-shaven one
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BILF movement has 16,000+ pictures on Instagram and 7,000 Facebook likes
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Movember official rules say no beards or goatees - only moustaches
The @placeholder UK Facebook page - for those who 'have a beard, admire beards or are beard-curious - has 7,000 likes, and the @b_i_l_f Instagram account more than 4,000 followers.
'Eventually @placeholder is looking at starting an apparel company, hoping to launch properly next year focussing on fundraising and selling good quality street wear.