Austin, Texas (CNN) -- With its orange paint, muscular look and mounted steer horns, an unusual race car has been turning heads on the streets of this capital city. But that's not even the most interesting thing about it. This is a Rally Fighter, believed to be the first production vehicle to be designed through crowdsourcing, the process of drawing input from a global community of interested people via the Internet. "If Henry Ford had had Twitter and Internet access, he surely would have made his automobiles in a very different way," said John B. Rogers, president and co-founder of Local Motors, the Arizona car maker that built the Rally Fighter. The company's slogan: "Made by you in America."
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Rally Fighter is believed to be the first production vehicle to be designed through crowdsourcing
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Its design was chosen through a vote by a community of people on the Internet
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The car was built by Local Motors of Arizona and costs $99,900
Founded five years ago, @placeholder is now home to more than 25,000 community members and 50 full-time employees.