By Ted Thornhill Presenter Susanna Reid drew just over half of the audience of her old BBC colleagues when she launched ITV’s new breakfast show, Good Morning Britain, according to overnight figures. The programme, which began broadcasting yesterday, had an average audience of 800,000 viewers while Reid’s old show, BBC Breakfast, pulled in 1.5million. The launch of GMB was also markedly down on the first-morning figure for its predecessor, Daybreak, which pulled in one million viewers when it began in 2010. Scroll down for video Sofa so good: There was initial criticism that Ms Reid spent too much time behind the show's desk, with her acclaimed legs hidden from view
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Good Morning Britain had an average of 800,000 viewers on its debut
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It peaked at 1.2m viewers, but BBC Breakfast peaked at 2.1m
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The average number of viewers for rival Breakfast was 1.5m
@placeholder chiefs can draw some comfort from the new show proving more popular than the audience levels of around 600,000, which axed Daybreak had recently been achieving in recent months.