(CNN) -- Anthony Weiner's long-anticipated official announcement that he's running for mayor of New York City began with a slight glitch this week: A video announcing his candidacy was posted on YouTube in the middle of the night, then yanked off the site -- and eventually posted again. The two-minute video did exactly what it was intended to do: launch Weiner 2.0, promoting him as an earnest family man bursting with energy, ideas and promise, and offering to lead New York City as its chief executive. But the stutter-step in the timing is a metaphor for Weiner's relationship to media. It remains to be seen whether the same digital platforms that catapulted him to national prominence -- and later proved to be his undoing -- will end up being a blessing, a curse, or a distraction as Weiner joins a crowded race for City Hall.
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Errol Louis: Anthony Weiner launched his mayoral candidacy, touting, ideas promise
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He says his media star power double-edged sword; scrutiny of his texts led to his undoing
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He says Weiner, middle class champion, lives on Park Ave
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Louis: Weiner skilled, experienced politician; he'll need it in rough, on the ground race
But it's hard to make that argument from @placeholder, and Weiner's opponents seldom fail to mention his luxury digs, which are very much at odds with his persona as spokesman for the forgotten middle class.