By Bianca London In an age where going to the gym is akin to strutting down the catwalk (thanks, Miranda Kerr), fitness brands are cashing in on us working out. One company who are dominating the market in America and count Kim Kardashian, Rosie Huntington-Whiteley and Cameron Diaz as fans has just landed in the UK in the hope of giving British fitness fanatics a high fashion makeover. lululemon, a Canadian-born company, last night celebrated the opening of its first European shop - a 3,100 square foot yoga emporium in Covent Garden and the great and THE glamorous turned out to celebrate in style.
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lululemon athletica is loved by US celebrities
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25% of women in London's yoga classes now wearing it
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Covent Garden store just opened doors
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Will host self-defence, goal-setting workshops and complimentary yoga classes
The yoga wear chain even launched a leather leggings collection on its @placeholder website, designed to be as comfortable in the gym as it is chic in the office or a cocktail bar.