By Snejana Farberov for Mail online Uber sneaky: The ride-sharing company Uber allegedly has been trying to undermine its rival Lyft by stealing away its drivers The ride-sharing service Uber has been allegedly poaching drivers from its main rival Lyft with the help of 'brand ambassadors' armed with burner phones and credit cards, according to newly released documents. Founded in San Francisco in 2009, Uber uses a mobile application to connect riders with vehicles for hire. The start-up’s chief competitor, Lyft, came onto the scene in 2012, offering similar services via its peer-to-peer ride-sharing app. On Tuesday, the technology website The Verge released an exclusive report outlining how Uber has been chipping away at Lyft’s market share through its so-called Operation SLOG, which so far has resulted in thousands of canceled rides for the two-year-old start-up.
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Technology website The Verge obtained emails and documents outlining Uber's plan to siphon away drivers from Lyft
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Uber's Operation SLOG stands for 'Supplying Long-Term Operations Growth'
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The ride-sharing business has been using 'brand ambassadors' to hire Lyft cars in order to approach drivers about working for Uber
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These independent contractors were supplied with burners and Uber credit cards for their recruitment missions
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Lyft recently accused Uber of ordering and then canceling 5,600 rides
The Uber agents posing as regular passengers were then supposed to engage the Lyft driver in small talk, asking him or her about their history with @placeholder.
'After assessing driver for openness to @placeholder, ask them if they’d consider joining Uber,' the directive stated.