It looks like Beats by Dre have been, well, beat. The days of NFL football players and coaches sporting the popular headphones during televised interviews are over for now. This is the result of an exclusive agreement between audio equipment company Bose and the NFL itself. Re/code reports that the agreement bans players and coaches from wearing any other headphones during televised interviews and during games. Scroll down for videos Deals: The NFL and Bose have made a league sponsorship deal preventing any other headphones from being worn by players and coaches during televised interviews Endorse: Eric Weddle of the San Diego Chargers is seen here wearing the popular Beats by Dre
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The NFL and Bose have made a league sponsorship deal preventing any other headphones from being worn by players and coaches during televised interviews
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Sony also banned Beats by Dre during the summer's  World Cup soccer tournament
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Beats by Dre account for 61 percent of the premium headphone market -- Bose accounts for 22 percent
Bose is lagging behind with 22 percent and @placeholder accounts for only 2 percent.