By Toni Jones PUBLISHED: 07:59 EST, 7 February 2013 | UPDATED: 10:28 EST, 7 February 2013 British denim brand Pepe Jeans London is celebrating its 40th birthday in style ... with an achingly hip street-style advertising campaign featuring Cara Delevingne. Model of the year Cara poses alongside bright young things actress Mia Goth, 19, and model Jeremy Young, 21, on the roads of Notting Hill in the 'Have You Seen Pepe' campaign, shot around the streets of Portobello where the jeans brand first came to life four decades ago. The campaign shot by British fashion photographer Josh Olins and styled by Claire Richardson draws on some of West London’s most iconic backdrops as well as local boozers and pretty parks highlighting the brand's affinity with the eclectic area.
@highlight
Brand celebrates 40th birthday this year
@highlight
Campaign shot by Josh Olins stars Mia Goth and Jeremy Young
@highlight
Alexa Chung, Sienna Miller and Edie Campbell have all been Pepe girls
Brit it girl of the moment @placeholder and future film starlet Mia Goth are the latest in the long line of celebs who have appeared in the campaigns.