(CNN) -- "This is a big change, consumers don't always love change, and there's a lot of education we have to provide to make sure that people understand." This is the extremely diplomatic way Microsoft Xbox Chief Marketing and Strategy Officer Yusuf Mehdi spun his reaction to the PR challenges surrounding the Xbox One of late. And it's true, consumers around the world (and around the Internet) loudly expressed how much they dislike the changes Microsoft announced to its game licensing terms (and online requirements) for the Xbox One last Thursday, giving Sony the ammunition it needed to win E3 by basically doing nothing.
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Xbox spokesman says change has rattled gamers
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Going digital will lead to new sales models, says Yusuf Mehdi
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At $100 more than PlayStation 4, Mehdi says gamers will see the value
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Amazon says Xbox One is on pace to sell out in pre-order
To be fair, PlayStation 4 pre-orders were also a quick sell-out on @placeholder after the company's press conference on Monday.