(CNN) -- There's a website that lies to restaurants, making reservations under fake names, and then sells them to you. If that rubs you the wrong way, you're not alone. ReservationHop, which launched last week, was hit with a backlash so nasty, it led its creator to call himself "the most hated person in San Francisco." And it's just the latest on a list of recent startups that have some critics complaining that, in the go-go Silicon Valley startup culture, almost anything can attract interest, and big investor money, even if it seems to straddle the line between right and wrong or even reality and parody.
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New startup made its creator "the most hated person in San Francisco"
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ReservationHop books restaurant reservations with fake names
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Users can pay $12 to get the reservation
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Website is one of several startups raising questions lately
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