Rihanna: Her record label, Universal Music, was the biggest loser from a YouTube video view crackdown The world's biggest recording companies have been stripped of two billion YouTube hits after the website cracked down on alleged 'fake' and 'dead' views. Universal, home of Rihanna, Nicki Minaj and Justin Bieber, lost a total of one billion views in the video site’s biggest ever crackdown on its viewing figures. Sony was second hardest hit, with the label behind such stars as Alicia Keys, Rita Ora and Labrinth losing more than 850million views in a single day. The dramatic cuts came as YouTube conducted a crackdown on fake views, but music industry sources have blamed it on housekeeping related to the migration of their videos across different channels.
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Major record labels stripped of more than two billion video views
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Biggest hit taken by Universal, which alone lost more than one billion
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'This was an enforcement of our viewcount policy,' says YouTube
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