(CNN) -- As British Prime Minister David Cameron called on footballers to act as role models, Liverpool's Luis Suarez chose not to appeal his 10-match "biting" ban handed to him by the English Football Association for biting Chelsea's Branislav Ivanovic. Earlier this week the Uruguayan striker was hit with the sanction by the English Football Association for biting Chelsea's Branislav Ivanovic following the ruling of an Independent Regulatory Commission. The ban's severity sparked fierce criticism from the Liverpool hierarchy. The ban will start with immediate effect, meaning Suarez will play no part in Liverpool's four remaining Premier League matches with the Uruguayan also ruled out for the start of next season.
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Liverpool's Luis Suarez will not appeal 10-match ban for biting Branislav Ivanovic
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The incident occurred during last Sunday's 2-2 drew between the two teams at Anfield
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Suarez was given a seven-match ban for biting while playing for Ajax in 2010
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British Prime Minister David Cameron had called for tough action
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