Make up giant Sephora's much-awaited first Australian store opening was overshadowed by a glaring typo on their Facebook page. If they were hoping to attract attention to the store's opening in Sydney on Friday, they certainly did so, but perhaps not in the way they were intending. On the store's 'Countdown to Beauty' hashtag, they missed the essential letter 'o' in count, leaving a particularly bad swear word on the page instead. The slip-up has caused plenty of laughter and no shortage of commentary on social media, with some even suggesting the slip-up was actually a case of 'any publicity is good publicity'.
@highlight
When is a countdown not a countdown? When you leave out the first 'o'
@highlight
Sephora's fashion fail causes raised (perfectly shaped) eyebrows
@highlight
The slip-up has caused plenty of laughter and no shortage of commentary on social media, while some remain undecided if the typo was intentional
@highlight
The largest Sephora store in the Southern Hemisphere will open in Sydney on Friday amid much fanfare
The slip was also reported by a wide range of media including Pedestrian TV, which described it as 'unfortunate' and blamed the fail on a 'presumably very recently employed social media manager', adding: 'Welcome to 'Straya, @placeholder.