By Victoria Woollaston and Mark Prigg PUBLISHED: 12:17 EST, 20 June 2013 | UPDATED: 16:05 EST, 20 June 2013 Facebook has officially revealed a new video-sharing service for Instagram during a product launch at the company's Silicon Valley headquarters. Called Video on Instagram, the service adds a video icon to the existing Instagram app and users can record 15-second video clips and edit them together for longer videos. Video on Instagram pits the firm against Twitter’s hugely popular Vine app, which lets users record and share six-second clips. Scroll down for video Facebook has officially revealed a new video sharing service. Called Video on Instagram, it will pit the firm against Twitter's hugely popular Vine service by letting users record 15-second video clips
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Video on Instagram lets users record 15-second clips, add filters and edit them together for longer videos
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The service will pit the firm against Twitter’s hugely popular Vine app
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Facebook bought the photo-sharing app in 2012
When users share an Instagram video on @placeholder it will be visible and play within the same window