(CNN) -- Now it's about family. A new heartbreaker television ad from the Democratic candidate looking to wrest Mitch McConnell from his perch atop the Republican Party in the Senate makes Medicare a gut issue. The ad describes the struggle of Alison Lundergan Grimes' grandmother after her husband's stroke. "My husband was a strong person, but the stroke just took everything away," says Grimes' grandmother, Elise Case, in the ad. "I remember that day, when my mom called. The world stopped," said Grimes. Grimes' new ad costs six figures, is 60 seconds long and airs statewide in Kentucky Thursday, days after a six-figure ad broadcast by McConnell, the Senate Minority Leader. That ad pinged Grimes for supporting Obamacare.
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Alison Grimes' ad features family to attack Mitch McConnell on Medicare
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Grimes' grandmother talks about her husband's stroke in the ad
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Her family was also featured in an ad during Grimes' 2011 campaign
Grimes has in the past criticized McConnell's votes to defund the @placeholder.