(CNN) -- These days, purveyors of luxury can go beyond owning, eating or imbibing their favorite brand; they can live it. No longer content with selling a mere fraction of the lifestyle experience, an increasing number of high-end luxury companies have decided to open hotels, where their clients can eat, sleep and breathe the brand around the clock. Nobu Hospitality is the most recent company to join the fray. It's the organization behind global Japanese restaurant chain Nobu, and it started taking reservations this past October for the first ever Nobu Hotel, set to open within Caesars Palace in Las Vegas come January 2013. Soon to follow are locations in Riyadh, London, Bahrain and the Caribbean.
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An increasing number of high-end luxury companies are opening hotels
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Restaurant brand Nobu is set to open its first hotel in Caesars Palace casino, Las Vegas
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Armani, Baccarat, Bulgari and Missoni have all transitioned to hotels
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The hotel even goes so far as to assign each guest their very own "lifestyle manager," a position that is best described as an @placeholder-clad personal concierge.