By Jenny Wood Middle class shoppers are increasingly turning away from traditional supermarkets and embracing discount retailers such as Aldi, Lidl and even £1 shops in their efforts to bag a bargain. So it’s little wonder that Tesco, which has seen its market share fall to a ten-year low, is rolling out ‘pound zones’ in 300 stores to try to win back their custom. But how do Tesco’s £1 buys compare to Poundland’s? JENNY WOOD finds out... Jenny Wood attempts to find whether Tesco's £1 offerings are better than Poundland's COTTON WOOL Tesco: Johnson’s Baby, 75 cotton balls You may not get that many cotton wool balls for your pound at Tesco; however, the supermarket’s offering is a big-name brand, and the quality shows. 5/5
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Middle class shoppers looking for imaginative ways to stretch their budget
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So Tesco is rolling out 'pound zones' in 300 of its stores to win back cost-conscious consumers
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But will the supermarket giant be able to beat Poundland at its own game?
But as our survey shows, for £1 bargains @placeholder is still the best