By Matt Chorley, Mailonline Political Editor PUBLISHED: 11:59 EST, 24 July 2013 | UPDATED: 12:55 EST, 24 July 2013 Tourism bosses are to use the birth of Prince George of Cambridge to present Britain as a family friendly holiday destination. VisitBritain released the first poster which will be used in the campaign to target 21 key markets around the world. They hope to build on the £500million annual boost the royal family brings to the economy, after images of the royal baby were beamed around the world. Attraction: Tourism bosses hope to use the royal birth to advertise Britain as a family-friendly destination
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VisitBritain unveils artwork featuring Kate and William with baby Prince
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Welcome to Great Britain poster to be used to target 21 countries
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Royal family already worth £500million to tourism industry every year
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Eton, St Andrew's university and Anglesey used as areas with royal links
Long life: In @placeholder's arms, the baby gurgled, then appeared to wave as he made his debut in front of the world's media