GLEN BURNIE, Maryland (CNN) -- At his GM dealership in suburban Washington, Maury Wilkins exudes calm as he gears up for an enormous challenge: protecting his decades-old family business. Zero-percent financing is one way Maury Wilkins and other GM dealers are trying to lure new buyers. With General Motors teetering on the edge of bankruptcy, Wilkins says luring customers back into his showroom boils down to two factors. "Everything is confidence and perception," Wilkins told CNN in a recent interview. Confidence in the beleaguered General Motors Corp. is exactly what President Obama hopes to restore. Even as he forced out GM's CEO Rick Wagoner in late March, the president also made an extraordinary pledge.
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Suburban Washington GM dealer Maury Wilkins trying to lure back customers
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He supports Obama's guarantee: "Everything is confidence and perception"
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Wilkins focuses on used-car sales, collision repair, service and parts
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Wilkins says adjustments started paying off in February, one of his best months
GM dealer @placeholder sees the government's guarantee as a consumer confidence-builder.