If it doesn't sound off with that iconic click-clack keyboard sound, is it really a BlackBerry? The company behind the former market-leading phone says yes. And it is betting a big stack of their dwindling chips that both new users and diehard "CrackBerry" devotees will agree. On Wednesday, Research in Motion (who would simply be named BlackBerry by the time the event ended) unveiled BlackBerry 10, a top-to-bottom overhaul of its mobile operating system. With BlackBerry 10, struggling phone maker eyes comeback With it came two new phones. One, the BlackBerry Q10, includes the physical keyboard that most users, or former users, consider virtually synonymous with the brand. But that one felt like little more than an afterthought.
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With the Z10, BlackBerry's iconic keyboard is gone
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The click-clacking of keys has become a thing of the past on smartphones
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BlackBerry says screen still has the feel of a BB keyboard
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The new Q10, with keyboard, is a "retro play" some say
And BlackBerry's website Wednesday was dominated with plugs for the @placeholder, while the Q10, like an embarrassing stepchild, was nowhere to be found.