Washington (CNN) -- Forget about pushing voters to the polls in the final 72 hours. Republican war rooms are now just as focused on turning voters into votes weeks before Election Day. In their multi-front battle to win back the Senate and hold on to governor mansions, Republican operatives don't want their supporters to wait until Nov. 4, and they're investing real money, technology and manpower to try to match Democrats, on a playing field the left has dominated in recent contests. Many credit an early voting advantage by Democrats for playing a key role in the 2012 presidential elections. The practice has upended the traditional electoral calendar and Republicans have revamped their approach, at a time when 33 states and the District of Columbia now offer some form of early voting.
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Republican operations are pouring more resources than ever into early voting.
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Democrats say they've had the early voting advantage and that the GOP won't bridge the gap.
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Iowa Republicans have invested $1 million specifically for mobilizing early voters.
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Early voting starts in Georgia on Monday.
Kochel said his efforts are part voter mobilization, part stimulating cultural change among @placeholder voters who tend to prefer the traditional, polling booth method of voting on the first Tuesday of November.