BEIJING, China (CNN)  -- Wei Wenhua was a model communist and is now a bloggers' hero -- a "citizen journalist" turned martyr. The construction company manager was driving his car when he witnessed an ugly scene: a team of about 50 city inspectors beating villagers who tried to block trucks from unloading trash near their homes. Wei took out his cell phone and began taking pictures. The city inspectors saw Wei and then attacked him in a beating that lasted five minutes. By the time it was over, the 41-year-old Wei was slumped unconscious. He was rushed to the hospital but was dead on arrival.
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Beating death of Chinese Wei Wenhua prompts outrage
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One Chinese blogger writes: "City inspectors are worse than the mafia"
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City inspectors in China act as auxiliary support to police
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Wei reportedly died at hands of inspectors this month
In China's mainstream media and in the blogosphere, angry @placeholder are demanding action.