Australian women are increasingly choosing to save money by buying affordable cosmetics at supermarkets rather than paying a premium for designer brands from department and specialty stores. And Daily Mail Australian can reveal Australia's two top-selling brands are Maybelline and Covergirl, which aren't offered at department stores such as Myer and David Jones, and can cost almost five times less than prestigious brands. ,For example, mascaras made by top cosmetic line such as Chanel, M.A.C, Benefit and Napoleon Perdis cost at least $35 each, while mascaras for Covergirl and Maybelline sell in supermarkets from as low as $7.62. Scroll down for video
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Australian women above the age of 14 are buying their cosmetics from Coles and Woolworths
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Roy Morgan Research's general manager Geoffrey Smith says buying cosmetics at supermarkets saves time and money
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Australian's top selling make up brand are Maybelline and Covergirl
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These two brands aren't stocked at department stores such a Myer and David Jones
Data from @placeholder reveals showed 25.6 per cent of women bought their make-up from a supermarket while one in every five - about 20.0 per cent - purchased theirs from a chemist