(CNN) -- The long-rumored Facebook phone might finally be ready to make its debut. The company is expected to announce a new HTC smartphone running a special Facebook-centric version of Android on Thursday, according to numerous rumors and leaks on tech sites and major publications including The New York Times, The Wall Street Journal and 9to5Google. Expanded smartphone integration is a logical step for the social media company, which has been working hard to increase its mobile presence and make more money off of mobile advertising. The only official hint doled out by Facebook so far is that the announcement has something to do with Google's Android mobile operating system, with the invite asking press to "Come see our new home on Android" at its Menlo Park, California headquarters.
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Facebook is making an Android-related announcement on Thursday
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The company is expected to unveil a new HTC phone with additional Facebook features
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It could also debut a new stand-alone Android app
Facebook might also release a similar new standalone @placeholder Android app for all Android phones.