Los Angeles (CNN) -- Sony looked to capitalize on its early sales lead in the console wars at its Electronic Entertainment Expo media briefing on Monday, repeating the mantras of "first," "better" and "only on" as selling points for its PlayStation 4. Hours earlier, rival Microsoft stuck strictly to games for the Xbox One in a similar briefing. But Sony's presentation included new hardware and non-gaming services as well as promises of exclusive titles and titles that will launch on PlayStation before coming to other consoles. Andrew House, president and CEO of Sony Computer Entertainment, said the company aims to make the PS4 "the best place to play."
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Sony presses advantage with exclusive, early PlayStation 4 titles
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New "Little Big Planet," "Uncharted" titles are on the way
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Sony also announced streaming service, PlayStation TV
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A movie based on "Ratchet & Clank" is on the way
It's worth noting, though, that both are outselling their last-generation counterparts to date, and that PlayStation is currently available in more countries than the @placeholder.