(CNN)  -- Next month, the Vidalia Onion Committee, a Georgia group that promotes the consumption of sweet onions, will roll out 6-foot cardboard cutouts of the ogre Shrek as a tie-in to the latest film in the series, "Shrek Forever After." In turn, the Georgia-based growers group hopes the green guy will turn children on to eating Vidalia onions. "We do like to market to younger audiences and teach them about our product," said Wendy Brannen, the committee's executive director. Although it's not the first time movie advertising has taken to the produce aisle (Disney promoted the DVD release of Peter Pan a few years ago with stickers on fresh tomatoes), it's definitely one of the most prominent displays.
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Vidalia Onion Committee to place cutouts of Shrek in grocery stores
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Industry officials say it's good if it means children eat more vegetables
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Popeye, Disney characters have also done partnerships with produce companies
It could be argued that @placeholder has been selling kids on spinach since his inception in 1929.