The Super Bowl is considered one of the biggest annual sporting events in the world, with an audience of more than 110million in the U.S. alone. Companies pay $4.5million for one of the 70 advertising spots during the game, and some of the 30-second long efforts are almost as anticipated as the game itself. Among the winners in this year's Super Bowl-ad contest were Snickers, who spoofed American classic The Brady Bunch, and Budwiser's puppies and horses, while insurance company Nationwide faced a wave of social media backlash over a commercial featuring the accidental death of a child. Scroll down for video
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Companies pay $4.5million for a 30-second slot during Super Bowl
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Around 70 ads were featured during this year's 49th Super Bowl
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Snickers, Budwiser and McDonald's ads were well received
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Nationwide Insurance and Weight Watchers did not hit home
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Nationwide ad told the story of a boy who died from an accident
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Thousands of social media users condemned the 'depressing' ad
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