(CNN) -- The pitch reads: "Would you know if an odorless, colorless and tasteless rape drug were put in your drink? What if your cup, straw or glass changed color to warn you?" The pitch comes from a group of people who've put their minds together to work toward developing a cup and straw that will change color in the presence of date-rape drugs. When substances like GHB, ketamine and Rohypnol touch the surface of the drinkware, they will turn into the designated color used to detect the drug, alerting you to its presence. In a video posted to YouTube to promote a funding campaign, DrinkSavvy Inc. founder Mike Abramson said the idea came from a bad experience where he was once "roofied" -- referring to Rohypnol, a sedative -- while out drinking with friends.
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Boston-based company devises cups and straws that can detect date-rape drugs
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With the help of a chemistry professor, the company came up with a prototype
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DrinkSavvy's funding campaign helped raise more than $50,000
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Founder Mike Abramson hopes to roll out completed products in early to mid-2014
As for cost, @placeholder says prices will be competitive with what the bars already pay for cups and straws.