(CNN) -- Dressed in a white cowboy hat and shirt in the merciless sun, 63-year-old Juan Leana Malpica proudly pulls a branch down in his lime grove and cups a fruit. His limes, he says, set themselves apart by their juiciness. He has been growing the fruit for the last 12 years and has never experienced a time of such upheaval. Officially, lime prices are in a spiral of hyperinflation, the national average jumping at a monthly average of around 50% this year. Leana Malpica says he is receiving an even wider margin for his produce in the state of Morelos. He pinpoints a variety of factors in Mexico for the soaring prices.
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Limes are in a spiral of hyperinflation, with prices doubling every month this year
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Those hardest hit are working class Mexicans, who rely on limes for their dishes
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Profits are being squeezed and the pain may soon be felt beyond Mexico
@placeholder is the world's largest lime producer and export markets have also felt the brunt of rising costs.