(CNN) -- Are the days of Latinos in entertainment changing their given names to appeal to a broader audience long gone? That's what it looks like now that former "Two and a Half Men" star Charlie Sheen has dropped his stage name for birth name Carlos Estevez for Robert Rodriguez's Latino-centric new action film "Machete Kills." The film is second in a series after the 2010 film "Machete" starring Danny Trejo, Jessica Alba and Michelle Rodriguez. In "Machete Kills," Trejo returns as ex-Federal agent Machete, recruited by the president of the United States, played by Charlie Sheen, asked to go on a mission to take down a madman revolutionary and eccentric billionaire arms dealer, played by Mel Gibson, who has come up with a plan to spread war across the world.
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Charlie Sheen has dropped his stage name to birth name, Carlos Estevez, for upcoming flick
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"People are going to see Charlie Sheen's move as pandering or as a smart career move"
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Are the days of Latinos changing their names to appeal to a broader audience over?
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"If you say 'I am Latino,' celebs have to think about what kind of message that sends back"
The movie's Facebook page posted a promotional photo of Sheen as @placeholder with a caption that reads, "Call him Carlos.