(CNN)In a world where the niche-hip is elevated to cultural elite on a weekly basis, it was probably inevitable: the humble taco truck has gone Hollywood. With the 2014 release of his critically acclaimed film, "Chef," writer, director, actor Jon Favreau ("Iron Man," "The Wolf of Wall Street," "Swingers") tracks the journey of a fictional food truck and its quick-tempered chef on its rise from Miami obscurity peddling Cubano sandwiches to a place in the Los Angeles culinary pantheon. If you think this is a quaint little movie about a minor trend, consider the group that showed up at its table.
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Director and actor Jon Favreau says the food truck scene has become emblematic of Los Angeles
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Food truck pioneer Roy Choi says he's honored by the numerous imitators of his Korean taco-serving Kogi venture
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In L.A., the Brig parking lot on Venice Beach attracts food truck fans to a rally on the first Friday of each month
In 2008, Choi created the now ubiquitous Korean barbecue taco and launched it from a truck he dubbed @placeholder.
The parking lot, which Favreau calls "ground zero of the @placeholder food truck movement," is where Choi first parked his Kogi truck in Los Angeles.