(CNN) -- Forty days alone in the wilderness was enough for Jesus, but Lance Armstrong is facing an altogether longer period of solitude. The disgraced former cycling icon was stripped of his seven Tour de France titles 44 days ago, on October 22, and has spent most of the intervening period in his hometown of Austin, Texas. While he contemplates his next move, there have been beneficiaries of his newfound infamy, notably Mellow Johnny's bike store. Call it the power of celebrity or call it voyeurism, but thanks to Armstrong's notoriety, the Austin store co-owned by the disgraced cyclist, with its name inspired by the Texan's nickname on the Tour -- Mellow Johnny's, an Americanized version of the French for the leader's yellow jersey, maillot jaune -- is doing just fine.
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Mellow Johnny's is a cycling store co-owned by disgraced former cyclist Lance Armstrong
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The store is in Armstrong hometown of Austin, Texas
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Armstrong was stripped of his seven Tour de France titles and banned for life from cycling
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Some cycling fans in Austin still stand by Armstrong despite doping allegations
And by the look of the shop's bustle on a Monday morning, @placeholder's will survive the scandal that has enveloped Armstrong.