With Ann Curry reportedly falling victim to the ratings war between GMA and the Today show, her colleague Hoda Kotb has emerged as the front-runner to replace her as anchor. Sources at NBC claim that Curry could leave as early as next week and Kotb, who hosts the fourth hour of Today with Kathie Lee Gifford is being touted as the Curry's replacement to sit alongside Matt Lauer. Kotb, who has been with NBC since 1998 is said to be seen by executives at the Peacock network to offer a seamless transition for Today, as it battles to re-establish its 16-year-long supremacy over GMA in the ratings.
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Hoda Kotb has worked at NBC since 1998
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Her easy rapport with current co-anchor Matt Lauer is seen to be key to the rumoured decision
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Kotb scored highly with focus groups after she went through a public battle with breast cancer in 2007
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Today's 16-year ratings winning streak over Good Morning America ended in April and the two shows have been neck-and-neck for months
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Ann Curry to be removed from anchor chair before July 27th Olympic coverage
@placeholder's more prominent role in the morning show has received the blame for this slump.