By Ruth Styles PUBLISHED: 06:41 EST, 2 May 2013 | UPDATED: 08:39 EST, 2 May 2013 The former husband of lingerie supremo, Michelle Mone, has set up a rival underwear firm in partnership with the designer at the centre of the couple's split. Samantha Bunn, 32, will hold a similar role at the new company, Pendulum Apparel, to the one she had at Ultimo, The news of the new company comes in the wake of Ms Mone's successful purchase of the Ultimo shares owned by her ex partner. Before the split: Ultimo founders Michelle and Michael Mone arrive at the Pride of Britain Awards in 2010
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Michael Mone has announced the launch of Pendulum Apparel
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Former Ultimo lingerie designer, Samantha Bunn, 32, has been hired
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Bunn was sacked by the company, allegedly for her affair with Michael
Happier times: @placeholder pictured with former husband Michael in 1996 when their business first launched
Confident: @placeholder regularly models her designs for Ultimo, the company set up with ex husband Michael