(CNN) -- Some die-hard fans are getting all wrapped up in a campaign to defend Paula Deen. They're sending cleaned and origami-folded butter wrappers to Food Network and other companies that dropped the popular chef and cookbook author in the wake of allegations of racism and sexual harassment. Deen later admitted to "of course" using the n-word. The wrappers are intended as signs of protest -- physical declarations of "we're sticking with Paula." John Schmitt, a hotel night auditor in Indianapolis and the man behind the campaign, says he couldn't abide by the "betrayal" of Food Network, QVC and others. He felt he had to do something to express his disgust at the situation.
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Fans are sending butter stick wrappers to Food Network and other companies that have dropped Paula Deen.
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The Facebook page, "We Support Paula Deen" has more than 600,000 followers.
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Fans are decorating butter wrappers and getting creative with boycott letters.
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Fans say they support Deen and believe she should be forgiven for her mistakes.
The slogan that came out of it -- "A corporation without @placeholder is like a butter wrapper without butter" -- inspired countless posters to pledge their own wrappers for Paula's benefit.
Soon the page was smothered in posts and comments from users, gushing over the cleverness of the campaign and pledging to send their own wrappers to the list of companies @placeholder had posted on the site.
She wants to correct the public's perception of the former @placeholder star.