(CNN) -- If you view a tablet as a guilty pleasure, like I do, then buying the Kindle Fire should make you feel a little less guilty. Amazon's new device doesn't replace a computer for doing e-mail or composing documents, but it's a fun hub for personal entertainment. And at $199, Amazon has managed to greatly undercut the price of Apple's iPad, the dominant tablet, and still churn out a good product. Apple calls its iPad "a magical and revolutionary product at an unbelievable price." Consider now that for the iPad's $499 price tag, I could buy two Kindle Fire tablets and still have cash left over for downloading apps and movies.
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Amazon's Kindle Fire is a multimedia-heavy touchscreen tablet computer
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It's significantly cheaper than the iPad, the undisputed leader in the tablet market
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The Kindle Fire first went on sale this week
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Reviewer: Kindle Fire is a good entertainment device at a price that's truly unbelievable
Other @placeholder competitors have not sold well, but the new Kindle will likely have a different fate.
Other iPad competitors have not sold well, but the new @placeholder will likely have a different fate.
Many tablets are much faster and have more bells and whistles than the @placeholder, which doesn't have cameras, GPS or a microphone.
When I first turned on the @placeholder, the software recognized who I am because it was already tied to my Amazon account.