Washington (CNN) -- A competitor of the Coca-Cola Company can bring a private lawsuit against the beverage giant over allegations of false advertising in a juice product, the U.S. Supreme Court ruled Thursday. The 8-0 decision is a win for Pom Wonderful, a California-based firm. It claimed Coke's Minute Maid brand was cheating consumers through deceptive labeling in its Pomegranate Blueberry beverage, which the court said "in truth ... contains but 0.3% pomegranate juice and 0.2% blueberry juice." At issue was whether one federal law regulating and enforcing food labeling preempted or overrode efforts by private parties to bring lawsuits under a separate federal law.
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Pom Wonderful has accused a Coke brand of deceptive labeling
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At issue was whether a labeling law clashed with private efforts to sue under a separate law
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The laws "complement each other" in regulating misleading food and drink labels, court says
The current case is @placeholder v. Coca Cola Company (12-761).