By Bianca London PUBLISHED: 07:21 EST, 24 January 2014 | UPDATED: 17:26 EST, 24 January 2014 Jamie Dornan fought off tough competition to land the coveted role of billionaire bondage fanatic Christian Grey in E.L. James' Fifty Shades Of Grey movie and judging by his latest modelling shots, it's clear to see why he was chosen. The Northern Irish actor has been unveiled as the new face of Hogan's SS14 campaign in all his chiselled glory. Shot by photographer Alasdair McLellan, the campaign features the 31-year-old posing against the romantic backdrop of Venice, Italy. Fifty Shades Of...Black? Jamie Dornan dons a sharp suit as the new face of Italian brand Hogan's SS14 campaign
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Star of 50 Shades of Grey is face of Italian brand's latest campaign
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Wears black suit as well as casual wear as he poses in Venice
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Brand chose him for 'intense charisma'
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Poppy and Cara Delevingne are previous faces
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