By Chris Pleasance PUBLISHED: 04:49 EST, 5 September 2013 | UPDATED: 09:44 EST, 5 September 2013 Yahoo has adopted a new logo for the first time since shortly after the Internet company's founding 18 years ago. The redesigned look unveiled early this morning is part of a makeover that Yahoo has been undergoing since the Sunnyvale, California, company hired Google executive Marissa Mayer to become CEO 14 months ago. She has already spruced up Yahoo's front page, email and Flickr photo-sharing service, as well as engineering a series of acquisitions aimed at attracting more traffic on mobile devices.
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New logo was revealed today in a post on the company's Tumblr page
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It is the first time it has changed in 18 years
The shopping spree has been highlighted by Yahoo's $1.1billion (£720million) purchase of @placeholder, an Internet blogging service where the company rolled out its new logo.