LONDON, England (CNN) -- One million free text messages will be sent every day for 12 months from Monday in South Africa in a bid to raise HIV awareness and encourage testing for the disease. Former South African president Nelson Mandela launched a similar cell phone initiative in 2003. The ambitious Project Masiluleke is being rolled out across the country after a pilot period that saw calls to a AIDS national helpline shoot up by 200 percent,  organizers say. The United Nations estimates that there are currently six million people living with HIV in South Africa and just one in 10 get the treatment they need.
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One million free texts will be sent every day for 12 months from Monday
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Project Masiluleke has seen rise in use of AIDS helpline during pilot project
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The initiative plans to send millions of health messages every month
@placeholder is cited as the fastest growing mobile-phone network in the world.