(CNN) -- You might think you're a big deal on Twitter. But unless you've got more than 20,000 followers there's a five-year-old horse out there tweeting you into a cyber hole. Their posts mostly involve eating carrots and racing, but that hasn't stopped champion thoroughbreds Frankel and Black Caviar amassing a legion of followers to rival most B-grade celebrities. The pair, along with Kentucky Derby and Preakness champ I'll Have Another, are some of the growing number of racing horses using Twitter to reach out to fans. Like any sports star, it's no longer enough to simply perform well on the turf. Today, the job of being a champ is an all-encompassing juggernaut of marketing, fanbase and legacy.
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Racehorses increasingly taking to Twitter to reach out to fans
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Part of a growing number of popular animal accounts on Twitter
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Followers experience what it's like to own a race horse - without buying one
In short, @placeholder's PR team did it so no one else would.