Even after 30 years in the industry, Madonna is still in hot demand. Indeed, Versace has snapped up the 56-year-old to be the face of its SS15 campaign. The iconic pop star replaces Lady Gaga, 28, to front the brand and was chosen because designer Donatella Versace believes she is a 'true icon'. The images, which were photographed in New York City by industry heavyweights Mert Alas & Marcus Piggott, aim to focus on Madonna’s 'unique and iconic image'. Scroll down for video Madonna has been unveiled as the face of Versace's SS15 and she was hand-picked by Donatella
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Photographed in New York City by Mert Alas & Marcus Piggott
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Aims to focus on Madonna's 'unique and iconic image'
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This is the Hung Up singer's fourth campaign for the brand
@placeholder added: 'Madonna is one of the true icons of Versace.