WASHINGTON (CNN) -- When Rep. Joe Wilson yelled "You lie!" at President Obama, the South Carolina Republican's political team quickly launched an online strategy to capitalize on the incident. Rep. Joe Wilson, R-South Carolina, shouts "You lie!" during President Obama's speech to Congress. Wilson's heated outburst came on the House floor as Obama addressed a joint session of Congress about health care. Within 12 hours, Wilson media consultant Brian Donahue had sketched out a plan that included buying ads on Google, cutting videos on YouTube and using Twitter and Facebook to raise money and counter the congressman's critics. "We knew that influencers and news outlets would want to find out more information about what happened and what Joe Wilson's response was, and they would be looking for this information online," Donahue told CNN. "The events were happening by the minute and by the hour. Online was where we needed to be to respond and provide new information from Congressman Wilson. Traditional print media couldn't keep up with the pace of this issue."
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Republican Rep. Joe Wilson drew fire for yelling "you lie!" at President Obama
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After comment, money poured in for both Wilson, his likely Democratic opponent
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Both candidates take advantage of Twitter, other social media
Wilson also used Twitvid, a @placeholder-based video sharing platform, to share information.