By Sophie Jane Evans PUBLISHED: 11:52 EST, 29 January 2014 | UPDATED: 12:31 EST, 29 January 2014 Queuing round the block in the cold, these women look like they are waiting patiently to purchase a new gadget or coveted sports tickets. But in fact, they are queuing up in the darkness to join a new branch of the Women's Institute (WI). More than 60 women turned up to the Downend WI's first monthly meeting at Christ Church Hall in Bristol in a bid to sign up. A long wait: Dozens of women queue round the block in the cold to join a new branch of the Women's Institute
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More than 60 women turned up to Downend WI's opening event in Bristol
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They donned warm clothes and queued round the block in bid to sign up
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Comes after Bromley Heath WI attracted more than 350 hopeful applicants
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Women's Institute is best known for jam-making and anthem, Jerusalem
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It famously put former prime minister Tony Blair to shame in June 2000
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Increasing popularity believed to be down to TV shows and Facebook
However, since then, the organisation's aims have broadened - with more than 200,000 women currently members of around 6,600 @placeholder branches.