Santa Claus came to town in his droves, as hordes of Christmas-lovers dressed up as St Nick to mark the start of the festive season. Hundreds of men and women dressed as Father Christmas descended on London for SantaCon 2014. The event is a flash mob style celebration that started several years ago and has gained popularity through social networking sites. Scroll down for video Christmas lovers dressed up as St Nick for the annual Santacon event in London Sea of red: Throngs of men and women dressed as Father Christmas descended on London Festive fun: The crimson-crew spread Christmas cheer by handing out gifts and singing Christmas carols
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Throngs of santas descend on London for the annual event
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They sang carols, handed out presents and spread festive cheer
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Annual celebration has gained popularity through social networking
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Similar events taking place in New York, Vancouver and Moscow
Ho Ho Ho: Organisers of the @placeholder event describe it as 'non-profit, non political, non religious and non sensical Christmas parade'