(CNN) -- Disgraced L.A. Clippers owner Donald Sterling dug himself in even deeper during an interview with CNN's Anderson Cooper on Monday night. Sterling purportedly went on CNN to apologize for his appallingly racist rant that V. Stiviano, an attractive young woman whom Sterling calls a "friend," had audiotaped and released almost two weeks earlier. After the team publicly protested his actions and the NBA fined him and banned him from basketball for life, Sterling had a lot to apologize for, and in the interview with Cooper, he apparently gave it his best shot. Unfortunately for Sterling, though, he only succeeded in confirming the worst that everyone already thought of him. Sterling's "apology" was about as bad as it gets.
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Lauren Bloom: Sterling's self-serving apology confirmed the worst everyone thinks of him
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Bloom: His pleas for forgiveness and self-justification were a blatant bid to keep Clippers
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His excuse? He was "baited." She says attacking Magic Johnson is big mistake
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Bloom: What he got right: Admitted he said ugly things, hurt people, lawsuit too costly
Astonishingly, Sterling then blamed @placeholder's advice for his failure to come forward soon after the recordings became public.