(CNN) -- There was a pretty epic party on Wednesday night. You probably weren't there. But don't take it personally. We can't all be awesome. Naturally, of course, I was present, showing up casually late because it's what awesome people do at epic parties. That, and defile the mashed potatoes. Granted, this particular epic party was held on Twitter. And it was hosted by CVS. And, technically, everybody was invited. Thus, I'm suddenly now beginning to question my awesomeness. Me: "Am I awesome?" Me: "Not really." Me: "I appreciate your honesty." Me: "Whatever, nerd." OK, so maybe it's not Ibiza, but there was a popular online party hosted by the CVS Beauty Club to promote the pharmacy's cosmetic offerings via social media. And for a good hour or so during the big digital soiree, the hashtag was a leading trend.
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In "Apparently This Matters," Jarrett Bellini tackles trending social-media topics
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This week, he crashes the CVS Beauty Club's Twitter party
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Yes, that was really a thing
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You can join even if you're not a Juggalo -- or a hooker
Essentially, anyone can join for free to get periodic discounts and rewards on various @placeholder cosmetics.