Beijing (CNN) -- Entrepreneurs of all stripes are cashing in on the Lin-sanity phenomenon as swiftly as the NBA sensation can pull off his furious fast breaks. It has been only three weeks since Jeremy Lin, the 23-year-old American-born point guard of Taiwanese descent, came out of obscurity to lead the listless New York Knicks to a winning streak. But while their winning run has come to an end, Lin has gone on to become a media and marketing darling. Lin-related products have become hot items. In New York, merchandise retailers are doing brisk business selling Lin's No. 17 jerseys. "He's made the Knicks relevant again," says Larry Dimitriou, manager of Modell's Sporting Goods store in Manhattan.
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In New York, merchandise retailers are doing brisk business selling Jeremy Lin's No. 17 jerseys
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The New York Knick point guard has himself has filed to trademark "Linsanity"
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But Lin may not win the trademark in China, where laws favor early applicants
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A Chinese retailer has registered Lin's English and Chinese names as trademarks in China
It's a big problem for companies and people trying to protect their intellectual property in China when they are not familiar with the @placeholder system."