New York (CNN) -- After turning a traditional Senegalese drink into a hit American product, Magatte Wade is now trying re-brand Africa itself. Senegalese entrepreneur Magatte Wade is the creator of multi-million dollar U.S. company Adina World Beat Beverages, which makes drinks based on traditional recipes from around the world. She came up with the idea in 2004, after she returned home to Senegal and found soda drinks were replacing the country's traditional hibiscus drink, known as bissap. She arrived back in the United States determined to share healthy traditional recipes with the rest of the world. Adina's products now include organic coffees and exotic fruit drinks and are sold all over the United States.
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Senegalese entrepreneur Magatte Wade is co-creator of U.S. drink company Adina
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Her new venture is a high-end skin care line based on traditional Senegalese recipes
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Negative perceptions create an inferiority complex among many Africans, she says
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She wants to brand Africans as 'contirbutors to the world,' she adds
Her goal is to inspire others, so that in the next 10 years there is an @placeholder company among the top 100 global brands.