(CNN) -- To adapt to the new era of gaming, Atari is returning to its roots. The gaming pioneer -- which spearheaded arcade games and home video-game consoles -- is reinventing itself to adapt to the era of mobile and social games. Atari has been synonymous with games and gaming since Nolan Bushnell and Ted Dabney founded it in 1972. The company's products, such as "Pong" and the Atari 2600, helped define the computer entertainment industry from the 1970s to the mid-1980s. About five years ago, the company got away from developing its own games to focus on publishing and distribution. Atari CEO Jim Wilson said it was a complicated time for the company and the brand.
@highlight
Atari has been synonymous with games and gaming since its founding in 1972
@highlight
About five years ago, Atari got away from developing to focus on publishing
@highlight
Atari released "Atari's Greatest Hits" for the iOS last year
@placeholder wanted to take Atari back to its casual-gaming roots and recognized the best way to do so was to embrace the social and mobile change in the gaming landscape.