Advertisements for Lynx deodorant featuring glamour model Lucy Pinder have been banned for degrading women and treating them as sex objects. The lads mag model was seen wearing very little and flashing her cleavage in a series of provocative video ads that hark back to the 1970s. The deodorant is made by multi-national manufacturer, Unilever, which is in the dock for sanctioning the images and demeaning women. 'Demeaning': Lucy Pinder in one of the Lynx adverts which the Advertising Standards Authority says goes too far 'Highly unsuitable for children': The ASA found the adverts crossed the line and are offensive to many
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Deodorant manufacturer Unilever in the dock for sanctioning images and demeaning women
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ASA concludes the adverts were 'likely to cause serious and widespread offence'
'However in this case the ASA has understandably found that using such sexually provocative images, coupled with the invitation to ‘play’ with @placeholder, crosses the line, and is offensive to many.