(CNN) -- An international music awards show announced a new Adele album Tuesday -- but nothing's happening, says her label chief. The confusion started with a tweet from the World Music Awards, an international contest that has been broadcast from such locales as Los Angeles, Las Vegas and Monaco. In a tweet, the show said, "#adele confirms 2015 Tour After The Release Of Her New Album '25'!" Not so fast, said Martin Mills, who heads Beggars Group. Adele's label, XL Recordings, is a subsidiary of Beggars Group. There's "no truth in this," he told Billboard. So what's the deal with the World Music Awards? It may have gotten attention for the tweet, but Billboard observed that the contest is "something of a curiosity on the international awards calendar." The American broadcast of its 2014 show was supposed to run on NBC but didn't because of "technical issues."
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NEW: "No truth in" Adele album rumor, says label exec
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World Music Awards tweeted a new album was coming
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Adele has hinted about something in the works
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Her previous album, "21," was a smash
Altogether, it's sold more than 10 million copies and topped @placeholder's year-end sales list in both 2011 and 2012 -- the first album ever to do that.