(CNN) -- Packaging can change how people see things. And when it comes to sex, it could maybe help save lives too. The Center for African Family Studies (CAFS), a Nairobi-based international NGO, has teamed up with Kenyan artist Michael Soi to create an eye-catching condom line with pop art-inspired packaging to promote safe sex and raise awareness about HIV/AIDS. The group has turned to crowdsourcing website Indiegogo to raise funds for its campaign, which aims to encourage condom usage among local youth in a country where an estimated 1.6 million people struggle with HIV/AIDS. "They were giving out free condoms when I went to the HIV conference in Cape Town recently," says CAFS director of operations Jonathan Spangler. "These condoms were brightly colored, like nothing seen in Kenya -- glow in the dark, different flavors, different prints. We put a picture of them on Facebook and we had youth calling us up asking where they could purchase them," he adds.
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Kenyan youth face social stigmas purchasing condoms, according to the Center for African Family Studies in Nairobi
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The NGO has launched a crowdfunding campaign to start a line of pop art condoms
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They say putting art on packaging disguises condoms and encourages safe sex
"I felt like everybody is basically trying to deal with this whole issue -- @placeholder, unwanted pregnancies -- and when I talk about everybody I mean the church is doing whatever they can, the government is doing whatever they can," says Soi.