Aussie blokes are renowned worldwide for their no-nonsense masculinity. But take another very close at that spunky bloke at the bar, because his new-found confidence may be thanks to his syringe-wielding cosmetic practitioner. As well as having his accountant, gym instructor, and barber on speed-dial it appears the modern-day Australian macho man is a closet metrosexual, suggested by the rise in injectable muscle relaxants like Botulinum toxin, otherwise known as Botox and its cousins Dysport and Xeomin. Louise Pring, Practice Manager for Heber Davis Skin Clinic in Ultimo, Sydney, says, 'Bro-tox is on the increase as men are no longer embarrassed about calling or coming into the clinic to find out how they can  improve their looks'.
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Men having muscle relaxant procedures such as Botox is on the rise
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Sydney clinic Heber Davis says as many as 20% of its clients are male
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The clinic's most common procedure for men is Botox injections
Dr @placeholder, who treats a number of celebrities, says that her male customers are from all walks of life, and reels off tradies, salesmen, doctors and media-executives as the majority.