San Diego (CNN) -- On Election Day, Latinos stood up to the Republican Party that has tormented them for years and said: "No mas!" They gave the GOP, in state after state, a merciless beating and helped re-elect President Obama. They also sparked a family feud within the party -- about where to go from here. Convinced that Democrats have a record with Latinos that isn't much better, and that Obama -- because of his immigration enforcement record -- didn't deserve their support any more than Mitt Romney did, I advised Latinos to skip the line and vote for every office on the ballot except the one at the top.
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On Tuesday, President Obama received 71% of the Latino vote, says Ruben Navarrette
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The Republicans got exactly what they deserved, he says
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Republicans can either make peace or march toward extinction, he says
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GOP must learn to talk about immigration as an economic, not a cultural, issue, he says
Democrats have it too easy with @placeholder, and Republicans have it too hard.
He insists that the real reason that @placeholder vote for Democrats isn't because of immigration but because they like government handouts and don't want to work hard.
Here are three things that help explain where @placeholder went wrong with Latino voters to begin with.