A U.S. company today infuriated Liverpool football fans by replacing the Hillsborough memorial flames in the club crest with iced coffee cups as part of a Twitter campaign. Dunkin' Donuts asked supporters to suggest redesigns for the badge, and presented its own version last night - which featured the cups in place of the red flames either side of the crest. The Massachusetts-based firm, which has since apologised for 'any insensitivity', later took down the tweet and ended the campaign - but not before its 'ignorance' was criticised by fans of the club. Campaign: Dunkin' Donuts asked supporters on Twitter to suggest redesigns for the badge, and presented its own version last night - which featured the cups in place of the red flames either side of the crest
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Dunkin' Donuts asked supporters to suggest redesigns for team's badge
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Its own version featured cups in place of red flames either side of crest
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Massachusetts-based firm has since apologised for 'any insensitivity'
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Fans say company with multi-million-pound partnership is 'ignorant'
The version of the badge featured in the @placeholder campaign appeared on the club's shirts between 1992 and 2012 - but is still used on the club's website.