Coca-Cola, which became one of the world's most iconic brands by marketing its soft drinks as a means to happiness, is now buying up popular television advertising slots to address obesity -- mainly in the U.S. On Monday, the Atlanta, Georgia-based beverage giant began airing a two-minute commercial during the highest-rated shows on CNN, MSNBC and Fox News in hopes of becoming a clearly-heard voice in the growing debate over sodas and other sugary drinks and the health risks they cause. Scroll down to watch the new Coca-Cola commercial: Thinking thin: Coca-Cola, the world's leading beverage company, is taking to the airwaves for the first time to address a growing cloud over the industry: obesity
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Coca-Cola on Monday began airing a two-minute spot on CNN, Fox News and MSNBC in hopes of becoming a clearly-heard voice in the debate over sodas and public health
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Coca-Cola says the campaign will kick off a variety of moves that help address obesity in the year ahead
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Skeptics are calling the move 'a damage control exercise'
Coca-Cola points out in its latest commercial that the company has already begun making efforts to help customers make smarter health choices, such as putting calorie counts on the front of its cans and bottles in the @placeholder