By Bianca London for MailOnline Lydia Rose Bright shot to fame on The Only Way Is Essex as Lauren Goodger’s sidekick with a penchant for peroxide blonde hair extensions, fake tan and micro pigs. But fast-forward three years and the 23-year-old says she has ditched her make-up bag - and is encouraging other women to do the same. Lydia Bright is working with St Ives to encourage young women to strip back their make-up, have the confidence to bare all and embrace their natural beauty. Scroll down for video One image in the new St Ives campaign shows her with a week's worth of make-up on (left), while the other sees her with a super-natural, stripped-back face, a look she says she now loves (right)
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Lydia, 23, stars in St. Ives latest campaign
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One image shows her with a week's worth of make-up on
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The other sees her go bare-faced, a look she loves
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Says men don't want to take home a girl who cakes herself in make-up
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The TOWIE girls love getting home and taking make-up off, she says
Before the shoot, Lydia used @placeholder facial scrubs three to four times a week, to ensure her skin was prepped