(CNN) -- This week's announcement that Yahoo is hiring away Google executive Marissa Mayer as its latest CEO has been met by both Wall Street and the tech industry with yawns or worse. Yawners cite the fact that Yahoo -- by all measures, a company that has been in decline for some time -- has hired five CEOs in as many years. The fanfare with which they are brought in is matched only by the size of the failure they leave in their wake. Those who are excited about the new appointment seem to care less about what it means for Yahoo or the Internet than the fact that Mayer is a woman, pregnant, and a former girlfriend of Google chief Larry Page.
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Yahoo has hired away Google executive Marissa Mayer as its new CEO
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Douglas Rushkoff: Mayer could breathe life into Yahoo and the World Wide Web
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He says the Web has gone out of favor in Silicon Valley, where "social" is the only mantra
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Rushkoff: Yahoo is poised to become the dominant player again
In doing so, however, Google is leaving the Web open for @placeholder to reclaim.
In spite of all this, however, @placeholder was able to overtake Yahoo's Web presence -- largely due to the proliferation of Google apps and the overwhelming popularity of its Web search tool.