(CNN) -- Come Sunday, every customer won't be equal at JetBlue. That's when the airline launches its "Mint" business class service for customers willing to pay more for flights between New York's John F. Kennedy International Airport and Los Angeles International Airport. JetBlue has won over many fliers with its newer planes and egalitarian model of nice coach seats, video programming and snacks for everyone. There was no first- or business-class seating, but that changes June 15. It remains to be seen if Mint -- which offers fully flat beds, some private suites, dual power outlets with USB ports, amenity kits and a tapas menu -- will change perceptions of the airline.
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JetBlue launches premium service between the U.S. coasts
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Private suites and fully flat beds will be available
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The airline is pursuing the lucrative business travel market
All seven daily flights between JFK and LAX will offer @placeholder service by year's end, a company spokeswoman said.