It was meant to embrace the cultural diversity of America and celebrate the Super Bowl, one of the most watched televised sporting events in the world with a global audience of at least 100 million. The minute-long Coca-Cola advert aired during the Super Bowl captures the nation’s cultural demographic, showing people of varying races and creeds, including what are believed to be the first gay parents in a Super Bowl commercial. Shots of wild, mountainous U.S. countryside is punctuated with scenes of black children dancing on the street and surfers paddling in the waves as a heartwarming rendition of ‘America the Beautiful’ rings out, sung in multiple languages.
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Furious viewers take to Twitter to complain about the Coke advert
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Commercial tries to capture cultural diversity of the U.S.
Twitter was alive with complaints that the advert, featuring the song @placeholder, was sung in foreign languages