(EW.com) -- Who had more money thrown at him this weekend? A bong-smoking teddy bear with a bad attitude or Channing Tatum in a sparkly G-string? Surprisingly, the stuffed animal proved the victor! Family Guy creator Seth MacFarlane's raunchy comedy "Ted," which stars Mark Wahlberg and Mila Kunis, earned an impressive $54.1 million out of 3,239 theaters during its debut weekend -- the third-best debut ever for an R rated comedy behind the openings of "The Hangover Part II" ($85.9 million) and "Sex and the City" ($57 million) -- and the best debut ever for an original comedic storyline. What went right? According to Universal's President of Domestic Distribution Nikki Rocco, "The film. The marketing. The advertising -- that's what went right!"
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Raunchy comedy "Ted" earned an impressive $54.1 million its debut weekend
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"Magic Mike" grossed a tremendous $39.2 million its opening weekend
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Disney-Pixar's "Brave" dropped in its second weekend to a still-strong $34 million
Clearly, much of the loyal "@placeholder" audience turned out for the opening weekend.
Still, "Magic Mike" shouldn't be viewed as anything but a huge winner -- especially for its star, @placeholder, whose banner year continues.