(CNN) -- Car giant BMW is shifting up a gear in its efforts to tap Africa's emerging middle class. Bodo Donauer, managing director of BMW South Africa, said the auto manufacturer sells one out of three premium cars in the country. He now wants the company to replicate the successful South African model in other parts of the continent. "We clearly see that there is a growing middle class coming through in Africa and that there is a lot of interest in development and we assume that the middle class as we have seen it in South Africa is growing and there is purchasing power and there is a demand for our cars as well," he told CNN's Robyn Curnow.
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Bodo Donauer is the managing director of BMW South Africa
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He speaks about the challenges of operating a major export business out of South Africa
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Donauer gives his assessment over the impact of the eurozone crisis on the sector.
BD: It is at least a weakness which we definitely have but in favor of @placeholder's weakness [is that it] has been mentioned... (that) certain improvements will be done and I trust that this will come through.