By Associated Press McDonald's is offering free coffee to its customers for a limited time as competition for the breakfast crowd intensifies. The world's biggest hamburger chain announced on Friday that participating U.S. locations will offer small cups of McCafe coffee at no charge during breakfast hours from March 31 through April 13. McDonald's said that this is the first time it's ever had a free coffee event nationwide. Its McCafe product line, which also includes iced coffees and other drinks, debuted in the U.S. in 2009. 1, 2, free! participating mcDonald's in the U.S. will be offering free coffee from march 31 to April 13
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Participating U.S. locations will offer small cups of McCafe coffee at no charge during breakfast hours from March 31 through April 13
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The free coffee comes at the same time that taco Bell is introducing its new breakfast item the waffle taco
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McDonald's coffee giveaway comes shortly after it reported that an important sales figure declined 1.4 percent at established U.S. locations in February
Breakfast is an important component of McDonald's business, comprising about 20 percent of its @placeholder sales.