By Chris Pleasance PUBLISHED: 16:45 EST, 5 September 2013 | UPDATED: 17:05 EST, 5 September 2013 The first refreshed logo for Yahoo! in its 18 years was planned to the smallest, minute detail by CEO Marissa Mayer with her design team and comes after the Internet giant ran a month-long media campaign parading each rejected logo every day. Designed to build up expectation for the unveiling in a month which will see the launch of the new iPhone 5S and the final episode of AMC's 'Breaking Bad', Yahoo! finally released their logo at midnight EDT. Described by some tech-bloggers as having a 'parade of all the people you decided not to marry before your wedding', some of the designs have been praised, while others have been greeted with relief that Mayer did not plump for that particular one.
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New logo was revealed today in a post on the company's Tumblr page
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It is the first time it has changed in 18 years
On the left is the 4th rejected logo that @placeholder considered using while on the right is the 3rd that bears some passing resemblance to the original one