(CNN) -- Recessionistas, rejoice: Shauna Miller is thrusting Walmart into the style spotlight. Penny Chic, the 24-year-old stylist's blog, features looks fashioned entirely from the contents of the megastore's aisles. Think Miley Cyrus' line, never Marchesa -- and $5 pumps that trump $500 heels. "More people shop at Walmart than anywhere else in the country, and yet no one in fashion talks about it," she said. "I want to make great style accessible to everyone." It began as a stylist's challenge -- a way to showcase her aesthetic talents in a fresh way. But after loyal followers grew by the thousands, Miller made Penny Chic her full-time job.
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Penny Chic blog features outfits entirely from Walmart
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Creator Shauna Miller lusts after Marchesa but can afford discount store
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She styles the outfits, her friends model them on her website
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The stylish ensembles on her blog range from $20 to $40
@placeholder keeps her favorite goods and then returns the rest.
Work begins when @placeholder returns from a local Walmart with plastic bags full of ballet flats and scarves and beads.
She and her friends will soon launch tip-laden online video streaming on @placeholder.