Implementation of the design strategy a key element of the development of the company Górna Półka.
As part of the project, new product groups will be implemented for production. These are furniture and accessories in styles: “Basic” style, “Industrial/Loft”, “Scandinavian” style, “Modern Glamour” style, “50 years anew” style. The above actions were recommended in point 6.5 of the strategy (purchase of machines, purchase of ERP system, production of visual materials for new product lines, full implementation of the ERP system, moulds and tools for the production of dedicated parts and components). The organisational structure (recommendation in chapter 6.4 of the strategy) will also be changed. Another element of our project will be the introduction of marketing activities related to brand positioning, expansion of the customer group, which is also related to the introduction of new stylistic lines, visual communication, or the determination of optimal communication channels, which were recommended in point 6.3 of the strategy. The final element of the project will be the reconstruction of the value proposal and the creation of a new design business model (recommendation in Chapter 6.2). In order to implement the recommendations in chapters 6.2, 6.3 and 6.4, the following project activities will be carried out: carrying out brand rebranding and developing a sign book, designing and implementing a new website, designing and implementing a virtual furniture configurator, designing products: design and configuration of the furniture system, ordering the current furniture collection, designing new product lines, designing accessories, designing services (customer service process, product configuration). Since the description can contain 2 thousand characters, the reference to the recommendation is an indication in point of the design strategy implemented at stage I.