Cross-border marketing initiatives for the networking of the region's natural and cultural heritage
The overall objective of the project is to strengthen cross-border cooperation between the municipalities of Tarvisio and Arnoldstein in the field of strengthening territorial marketing and the soft valorisation of the common cultural heritage along the Alps Adria radweg (cycling route Which is a direct link between the European Central Bicycle Network and the Adriatic Sea). Its route crosses the territory of the municipalities of Tarvisio and Arnoldstein at the height of the former customs located on the Coccau pass. The complex of the buildings here will be converted into a multifunctional structure that can serve as a tourist information service at the service of the cycling network of Carinthia and FVG, museum boundary and museum hub integrated for the networking of cultural and natural heritage area. This area will enable the development of an integrated cross-border network able to exploit places and sites of historical and cultural importance in order to ensure better enjoyment by tourists and local communities by transforming a structure designed to divide into a pole of valorisation of the territory and community.