Floriculture Mediterranean: Innovative actions for pubblic and private network
Flower sector distinguishes itself as a global sector where there is a strong competition by big international enterprises and by countries where labour cost is low EU is the main market in the world for consumption of cut flowers. Inside this area Germany is the biggest consumption market while Netherlands acquired the leader role among producers thanks to big organization capacities. Generally the Italian, French, Spanish and Greek companies have met more difficulties with respect to the German and Dutch ones in the run for competitiveness FLORMED wants to promote strategies to generate synergies at transnational level to carry production and markets of the Med area to cooperate, exceeding the competitive pushes on the development of the single and peculiar points of force of everyone Innovation is the first step for flower sector in Med area and represents a key element for the competitiveness of local productions. The priority objective is the improvement of the varieties already cultivated in Med territory interested; it is also important to identify and to experiment new kind and variety suitable for the cultivation in the Med area with the objective to save water and energy. Innovations have a real value if we transfer them to SMEs. It’s important to create a real network among research, institution, producers and sellers to promote and valorise med flower. It’s also important to work together to communicate and to promote among final consumers the quality for med flower.