Promotion of natural and cultural treasures in the Alps through sporting, tourist and environmentally friendly measures
The IT-AT project area stands out for its unique alpine natural variety particularly sensitive to climate change and its effects in both summer and winter. It should be prioritized the commitment of territory and tourism operators,since tourism is the most relevant economic sector, to take a responsibility role for the protection and enhancement of natural and cultural heritage, by promoting the preservation of the natural asset along with its “soft” use, in order to increase the presence of European and non-European tourists._x000D_
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FUTOURIST, applied in less famous alpine destinations, unknown to mass tourism, and perfectly land themselves to new touristic formats,experiments a common business plan in 3 territories (Belluno Province,Tyrol,Asiago) to promote a “soft” typology of tourism, emotional and thematic,and connected to environmental education, detached from the mass exploitation of mountain infrastructure (i.e.:lifts),and that goes hand in hand with the care and conservation of the precious jewels of nature and with environmental education. By protecting biotopes and with environmental education, it is indeed possible to create environments in which man has the ability to recharge his emotional and mental energies by experiencing physical and mental well-being. A CO2-free tourism, that can catch the interest of an increasing share of foreign visitors, particularly from emerging markets that show interest towards modalities of mountain accessibility linked to outdoor activities.