La repercusión del empoderamiento y la calidad del servicio en la efectividad en ventas de una empresa comercializadora
The central problem statement in this research is: What impact empowerment and service quality effectiveness in meeting the objectives of the vendors a marketing company? and the objective is to investigate, understand and compare the critical factors in the performance of a product sales representative for an industry that requires knowledge of cutting edge technology in achieving their goals. It starts from the assumption that empowerment, quality of service and efficiency can influence the effectiveness in achieving the goals of the company. In this research was able to determine what the relationship between empowerment and effectiveness, demonstrating that in the observed group, involved in the current context of the company study, both factors impact the quality of service from the point of view of effectiveness, using the concept of effectiveness in this work, as the achievement of results as determined by the target time. Some authors studied in this research, such as Drucker, Hoch, Diaz and Blanchard and others have made great contributions to these issues, considering the effectiveness as a result of a series of actions involved in a cycle or process, in this case is related to actual sales, which requires factors such as service quality and delegate responsibilities, which consequently ensures a close business productively, we can therefore make an objective analysis. Derived from the research model that identifies the critical factors that favor the individual performance of a sales representative, that through empowerment, can achieve a higher quality of service thanks to the effectiveness and efficiency of their work is proposed.