Increasing ROLMET’s competitiveness by developing a design strategy
The project concerns the implementation of an individual design audit service consisting of particular of the analysis of the applicant’s activity in terms of its potential and design needs, and then developing a design strategy (a audit report containing recommendations for further actions). The audit will include, among others, a model analysis of the Ordering Party: — in terms of product offer, – in terms of business model, – in the field of technology, – in terms of organizational structure, – in the field of communication processes, – in terms of marketing strategy, – in terms of definition and characteristics of customers and competition, and key in the context of the Employer’s trade trends, – in the field of design management, – an analysis of the offer in terms of the use of design and market potential of the Employer. On the basis of the audit, a design strategy will be formulated, including recommendations and guidelines for the company to exploit the potential of design for the development and growth of the company’s competitiveness. The entity responsible for the audit is Soul & Mind Group Sp. z o.o. with extensive experience in conducting design audits in various sectors of the economy, including the applicant’s industry. 5 experts were appointed to carry out the audit – descriptions of each expert’s experience were included in the further part of the proposal.