When in India do as the…
Purpose – The emergence of India as an economic power over recent years has created a need to understand the way in which business is carried out in that part of the world. It is also important to realize how businesses are founded and structured in India. Many Indian companies are family‐run businesses just like their Italian counterparts. This research attempts to study a typical Italian company, its experiences in India, its aspirations, the challenges faced in the context of an emerging economy and the possible roadways to map the future.Design/methodology/approach – The work is based on an interview with Pietro Valfre'di Bonzo, chief corporate representative of Fiat International in India, conducted under the aegis of the GLOBE project (Global Leadership and Organizational Behaviour Effectiveness Research Programme). The GLOBE study was conducted across 62 nations worldwide. It was initiated to study the leadership behaviours of top leaders across the globe and attempts to find out the key leader beh...