(12057.23072018.127000003) INTERNATIONALISATION FIFTH EGO — STEP 1
THE CONSTANT CRISIS THAT HAS BEEN AFFECTING THE ITALIAN DOMESTIC MARKET SINCE 2008 IS S? WHAT DO YOU NEED? OF A PROCESS OF INTERNATIONALISATION OF COMPANIES, AS A STRATEGIC ELEMENT FOR INTEGRATION AND COMPETITIVENESS? OF ITALIAN COMPANIES, DON'T THEY? ARE MICRO-ENTERPRISES CHARACTERISED BY A CHRONIC SHORTAGE OF HUMAN RESOURCES AND ECONOMIC AND FINANCIAL RESOURCES AS WELL AS? AN INADEQUATE CULTURE OF INTERNATIONALISATION. DESIGNING AN INTERNATIONALISATION PROCESS INVOLVES, FOR THE COMPANY, CONSIDERABLE COSTS AIMED AT SUPPORTING MARKET RESEARCH AND STRATEGIES, PROVIDING FOR RESTRUCTURING, SOMETIMES EVEN TOTAL, IN THE PRODUCTION, LOGISTICS AND COMMERCIAL ORGANISATION. DOES THE CHRONIC WEAKNESS OF SMALL AND MICRO-ENTERPRISES LEAD TO POOR FAMILIARITY? WITH ORGANIZATIONAL MANAGEMENT TOOLS THAT ARE INDISPENSABLE TO ADDRESS COMPLEXITIES? THE CHALLENGE ON THE GL MARKET