Increasing the potential of Krusz-Bud Sp. z o.o. through design and innovation
The aim of the project will be to strengthen the competitiveness of the company “Krusz – Bud” of the Company z o.o. by increasing the potential in the field of skilful design management and increasing the level of use of design in the business activity conducted so far, will significantly contribute to the design, creation and implementation of product innovations for new markets. It is crucial to professionally assess the company’s existing business and demonstrate the necessary needs and identified risks and design problems to be solved. The implementation of this project will also increase the level of awareness of the company’s management regarding the possibility of using design activities, diversification of production activities carried out so far, which will have a positive impact on the way the company is perceived and its image. By using the possibilities offered by design activities, the company “Krusz – Bud” can significantly increase its competitive advantage, as well as diversify its sales offer. The Management Board of “Krusz-bud” will support the implementation of the project and engage in project work. In preparation for the implementation of the project, “Krusz-bud” company has selected an auditing company, which has many years of experience and adequate human resources. The contractor will implement the author’s audit program, which will include, among others, an assessment of past activities, design problems, business model of the company, as well as pricing, marketing policy, customer preferences, as well as extensive analyses of competition and its surroundings. The project activities will be implemented by 6 months, i.e. from 01.12.2019 to 31 May 2020.