EVALUACIÓN DEL USO DE LAS TIC Y SU IMPACTO EN LOS PROCESOS COMERCIALES DE LA INDUSTRIA MANUFACTURERA DE PRENDAS DE VESTIR DE LA CIUDAD DE ATUNTAQUI AÑO 2014
The purpose of this research was to establish a more comprehensive picture of the use of Information Technology and Communication (ICT) in as important as manufacturing of clothing city city Atuntaqui sector. Through an exploratory-descriptive study, using tools such as surveys and interviews, was determined that the level of use of ICT in MSME Atuntaqui is mid-level, more so this result is lower by focusing on business processes, where an extremely reduced use of these technologies as a means to generate new business models and generate competitive advantages percentage was evident. Additionally it was determined the main causes of why they have not been adopted ICT to business management including lack of financial resources, lack of trained personnel in ICT issues, and ignorance of the benefits offered to companies. In the study an objective view of the current state of the use of ICT in manufacturing of Atuntaqui are presented for both public sector authorities and industry representatives, take steps in the process of business growth.