Eco&soft MObility Through Innovative and Optimized network of cross-border Natural and cultural Ways
EMOTIONWay aims at solving two problems in the cross-border area: a) difficult access to some sites of natural and cultural interest by walkers and cyclists caused by bad connections between cycleways and tourist sites and limited bicycle-bus/bicycle-train inter-modality servicing trails and cycleways, b) low visibility of some sites due to lack of information on how to reach them, unsuitable services and untapped natural sites. The creation of a cross-border network of trails and cycleways improving connections through bicycle-bus/bicycle-train inter-modality will develop new cross-border services of local public transport and promote the network as a cross-border tourist product. The identification of the missing connections (WP3) will be followed by pilot measures creating bicycle-bus/bicycle-train connections (WP4) to set up the Eastern Alps Cycleway Network (ReCAO). The project will support the area and improve the quality of its tourist services (WP5) by defining a new tourist product (WP6) to be promoted and included in the tourist strategies of the regions involved. In the medium run, better access to sites is expected thanks to more integrated intermodal services and an increase in tourist flows due to service quality and better site visibility, while decreasing the environmental impact of tourism and traffic.