Innovative Actions for Trade and Enterprise in the Mediterranean
The final aim of INNOVATE-MED is to design coordinated strategies and set up innovative actions that enhance the potential for MED SMEs to act in an international market. The strategy will be designed on 3 levels. Firstly, common strategies will be developed between territorial authorities and the business community to support innovative clusters for internationalisation, to overcome the typical Med SMEs fragmented system and widespread generalised problems facing traditional economic sectors requiring modernization, partnership and diversification to better compete in international markets. Secondly, at cluster level, innovative internationalisation actions for enterprises will benefit the whole local economy and create and consolidate trade and partnership opportunities with similar actors in other partner regions. This is based on peer learning to allow guidance in developing innovative actions to be experimented at strategic level. Thirdly, as pilot actions, the partners will design an experimental marketing strategy for 2 horizontal clusters in sectors traditionally strong but in need of modernization, partnership and promotion to be competitive internationally and analyse market opportunities for innovative products. The active involvement of Chambers of Commerce and development agencies will ensure the bottom-up involvement of the key business stakeholders and a top-down process of capitalisation of results for territorial economic growth.