Cross-border Business Network for the joint development of niche tourism products
This project’s main challenge is promoting cooperation between cross-border tourism operators. The aim is for them to develop and popularise sustainable cross-border niche tourism products connected to blue and green growth. The general objective of this project is to reinforce tourism attraction in the cross-border area and the competitiveness of its small and medium enterprises. This by developing innovative, sustainable and quality cross-border products, jointly promoting and popularising them inside and outside the EU and creating local networks of operators for said products (the pedal-assisted bicycle touring PEDELEC product will be developed during the 24 months of this project). Increased arrivals are expected from sustainable tourism (especially sport-related) together with a more extended tourist season. FR-ONT-IT will create a shared web portal to supply the partners' network with content. It will design and implement joined services across borders, including customer support numbers, bookings, vouchers, agreements (e.g. with maritime transport operators) and IT systems. It will also establish and promote local unified service levels. Moreover, it will develop the PEDELEC product in the 5 local areas identified. It will provide 210 pedal-assisted bicycles and create local operator networks, including hotels and other accommodations, restaurants, medical/physiotherapy centres, bike assistance centres and other facilities. It will also organise luggage transport services. The budget reflects each partner's expertise and the activities they will have to carry out in the field.