Engaging employers from public bodies in establishing sustainable mobility and mobility planning
How much effort it costs to get one person shifted from car use to sustainable transport? What or who is catalyser of such behavior change? Team composed of city representatives, sustainable mobility specialists, environmental and regional agencies/NGOs set up cooperation to start project MOVECIT. It addresses challenge of arising number of individual motorized transportation. Employees of city public institutions are responsible for development of city, why couldn´t cities’ authorities be responsible for own travel commuting habits and impact on low carbon environment? Around 13 public instit. will become frontrunners in implementing own institutional mobility plans and therefore be responsible for travel commuting habits of employees and their business trip. By trendy campaigns to popularize cycling, walking, use of public transport and introduction of carsharing, bikesharing, e-mobility and improving carpool of city hall project strives to increase people´s perception of sustainable transport as mainstream approach and common lifestyle. Choice of employees of city hall and city public institutions in CE region is not random: city halls employ hundreds of commuters whose commuting habits are often linked with suburbanization and need for mounting daily commuting. But what are their sustainable options for commuting and what role plays city in providing them? Taking into account that majority of trips are headed to school or work, main objective of MOVECIT is pretty clear-to influence mobility behavior of city halls’ and public institutions’ employees which are project’s main target group. Finally city’s representatives will be addressed to identify themselves with long-term sustainable mobility plan to become flagships for other cities where new uniform tool for institutional plan will serve as practical solution for tackling urban sprawl generating CO2 emissions. By this we can save up to 800t of CO2 among employees and with sustained business trips.