Mass Customization 4.0 - Development and dissemination of competencies and tools of Mass Customization and Tailoring for SMEs of Smart-Living
The MC 4.0 PROJECT improves the innovation base of SMART LIVING SMEs to face the new challenges of the competition and of the INDUSTRY 4.0 in the program area. Local bases are created to increase their ability to meet the specific needs of individual customers at affordable costs (MC - Mass Customization) through digitized personalization processes (4.0), which bring the customer closer to the production chain of SMEs, lowering costs, speeding up the times and ensuring the quality of the product. The digitization of the customization process goes through increasingly highperformance product configuration tools - PRODUCT CONFIGURATORS - which perform the strategic function of directly connecting customers with the company's back office. To achieve these results, more than 120 Italian and Austrian SMEs are directly involved, and it is established a partnership which represents scientific and technological knowledge (PP1, PP3, PP5), needs of SMEs (LP, PP2, PP7) and industrial realities (PP4,
PP6). The partners: - develop MC 4.0 ASSESSMENT & GUIDING TOOLS specific for SMEs; - design and launch the MC 4.0 DEA CENTERS, which bring the MC 4.0 in individual SMEs; - structure and animate CLUSTERS of SMEs interested in MC 4.0; - launch and sustain the MC 4.0 PLATFORM with services for MC 4.0, including B2C; - establish sustainable cross-border NETWORK of MC 4.0 COMPETENCES for SMEs.