Comprehensive preparation of INTERCHEMOL S.A. for expansion into foreign markets through the development of Multiannual Business Strategy and Short-term Export Development Plan.
The project consists of the development by an external specialised company, selected in the procedure for awarding the contract, respecting the principles of competitiveness, a multi-annual business strategy (2018-2022) and a short-term Export Development Plan (2018-2019), which will serve to internationalise the applicant’s business activity. Planning documents will cover at least 4 foreign markets, including: Bulgaria, Croatia, Tunisia and Morocco. These are 2 countries that are part of the European Union and two that do not belong to the EU – namely Tunisia and Morocco. It is assumed that the strategy will identify other markets in which the Applicant should exist in order to optimise the business dimension of the company’s internationalisation. The strategy will include the following elements: 1) the analytical part in a given foreign country (including SWOT analysis, PEST) 2) the recommendation part in a given foreign country (recommendation of methods of promotion, communication, pricing, etc.). On the other hand, the Export Development Plan will include, among others: 1. studies on: analysis of a competitive enterprise in terms of products; the selection of export target markets; surveys of selected target markets; 2. a description of the company’s current situation; 3) SWOT analysis for exports of each type of product/service on each of the planned target markets; 4) Recommend the development of export activity and schedule of activities. The applicant is aware of the importance of the planning process at each level, depending on the planned time-planning perspective and has therefore decided to establish both the Export Development Plan (including operational and tactical planning) and the Multiannual Business Strategy (including strategic planning). Recipients of the project: The applicant shall involve all its employees to carry out export activities.