VIA ALPINA DEVELOPMENT VENTURE - Together with local stakeholders, develop high-quality natural and cultural tourism and education offers basing on the Via Alpina network of hiking trails
VIADVENTURE is based on the results of the VIA ALPINA project, developed within Interreg IIIB Alpine Space from 2001 to 2004. This project has established the Via Alpina "product", a network of hiking trails throughout the Alps, complete with basic information documents, an on-line database and specific marking and information panels along the trails. Also, it produced an international Quality Guide dealing with all aspects of the tourism chain.

The challenge is now to put the Via Alpina product into use in order to obtain concrete benefits in the Alpine regions. Due to the exceptional dimension of Via Alpina, a significant territorial animation initiative is necessary in order to inform and involve public and private stakeholders. It is necessary to focus in the next three years on working with such local partners to develop the communication and marketing and especially to create special offers basing on the local resources. Special attention will be given to the young public and to the integration of environmental education.