Promoting Accessible and Sustainable Tourism for Future
The Project tackles the main common challenges of the programme internal and rural areas: creating new tourist destinations through  promotion of natural and cultural heritage; supporting diversification, customization, integration and specialization of local tourist services by focusing on accessibility and sustainability; improving common knowledge of new trends in the tourism market and the marketing capacity of SME and local communities to promote a tourism based on the experience of “new communities”; providing smart systems capable of promoting the best international tourist marketing . Therefore the project&#39;s objective is to promote and strengthen the Accessible and Sustainable tourism offer of the cross border area at a European and international level, through the implementation and diversification of the tourist products/services in the target areas. It will implement  a new Cross border Accessible and Sustainable Community Tourist Destination, able to increase the tourists incoming (in particular people with special needs) and consequentially the promotion of the natural, environmental, historical and cultural heritage, boosting a smart and sustainable economic development in the whole Cross border area. This will lead to turn Accessible and Sustainable tourism into the development flywheel of the cross border internal/rural areas. The main outputs of the Project are the 1) Cross border Network for A&S Tourism, 2) the Cross border Destination Management Organization for A&S Tourism, 3) Web platform and APP, 4) Valorized sites for tourits and especially for people with special needs. The local rural communities (public authorities, SME, NGO, citizens) will benefit from them. The project’s approach is based on Community-Led Local Development, focused on specific sub-regional areas&#39; needs and assets, aiming to create local hospitality systems by opening rural communities towards new tourist inflows in a cross border framework.