“Planificación y Gestión del Turismo en el Cantón Montalvo, Provincia de Los Ríos”
The present investigative work focuses on the analysis of the influence of tourism planning and management, in the Montalvo Canton, Los Rios Province, for this reason, a descriptive and explanatory research has been applied, it presents a transversal non-experimental design of the type descriptive with the application of this design we sought to determine the influence between the variables the research used techniques and instruments as direct observation and the survey for the collection of data for research on general information, processes, organization, objectives, competitive advantage, production and resources, aimed at workers of the Tourism Unit and entrepreneurs in the tourism sector; Through the surveys, data was obtained that helped to understand the current situation of planning and management. As a result of this process, the hypothesis test was carried out, which led to the conclusion that planning has a significant influence on tourism management; finally, conclusions and recommendations and a proposal for an improvement plan in tourism planning were made to optimize tourism management. However, with the present study it is evident the need to continue with future investigations that allow the study and analysis of each one of the indicators of the Planning with those of the Management.