IMPLEMENTATION OF INNOVATIVE NON-PASTEURISED BEER TECHNOLOGY
The aim of the project is to implement its own innovative technology concerning the production of unpasteurised beer, developed as a result of R & D works carried out independently by AleBrowar. Ownership of the innovative technology presented in this project has been secured by patent application P.425617. Thanks to new, beneficial solutions in the technological process, it will be possible to produce products, which undoubtedly constitute a breakthrough and innovative solution on the market of craft beers. The implementation of the technology will allow the production of fully natural products with high sensory qualities, which at the same time will be characterised by an extended shelf life. At present, none of AleBrowar’s competitors on the artisanal beer market, both domestic and international, produces unpasteurised beers with extended term-to-eat technology that excludes the use of e.g. pasteurisation processes. Given the innovative features of the products developed – in particular prolonged durability, their appropriate composition and rich content of ingredients, undoubtedly they are products with an extremely high export potential – the estimated share in the export of new products will amount to approx. IT’S 8-9 %. Thanks to the implementation of the developed technology and, consequently, the introduction of innovative and groundbreaking products on the market, AleBrowar will be distinguished from competition in the artisanal beer market, as well as gaining a certain and stable position on the market. By switching from contract activity to own production, introduction to beer with longer-term consumption, AleBrowar will gain a chance to increase sales revenues, which will undoubtedly translate into financial benefits and increase the company’s economic efficiency. The implementation of this project will be the next step towards achieving the strategic objectives of development.