Modern retail trade: An exploratory study
Today retail trade has been divided into three categories Modern trade, General Trade and HORECA. FMCG industry recruiting sales force in the same pattern right from National level to bottom line or front line. Retail industry has been categorized as FMCG, FMCD etc, till 2000 most of the companies were entrusting these sales activities to their general trade executives/supervisors to look after purchase orders from retail or wholesale shops and supermarkets as well. Due to liberalization policies or economic reforms more multinational retail and wholesale companies like Care-4, Metro Cash and Carry etc, many more companies entered Indian retail market through joint venture. By entry of these companies the retail trend has been changed and some of the big Indian business tycoons like TATA, RELIANCE, BIRLA and many more entered into retail trade. Along with tier 1 business tycoons so many tier 2 and 3 business houses also enter into the race. This trend was not stopped here, there are so many regional players also enter into foray also this trend extended up to semi urban towns and rural as well.