Nature, culture, sport without borders - Thematic itineraries in Slovenia, Friuli Venezia Giulia and Veneto
The project aims to define a cross-border tourist offer by joining different types of itineraries in the territorial areas involved. Specifically, the project aims at diversifying and integrating the tourist offer by connecting the three key tourist sectors of nature, culture and sports in one single cross-border context. In the light of the needs expressed by the territory - through a bottom-up approach and a strategic and scientific implementation - this project intends to give voice to the public and private actors who want to enhance and promote the thematic itineraries of the area (trails, cycling routes, other connecting structures). A single, common and clearly identifiable image of the Italian-Slovenian territory will thus be defined, by setting up a synergic network between partners. The initiative includes the identification and cataloguing of the common tourist attractions, the thematic itineraries and the actors operating in the area, a far-reaching territorial marketing strategy, a series of interventions to enhance, consolidate and upgrade connections and thematic itineraries that are significant from the naturalistic, cultural and social points of view.