Different Goals of the Same Society
What will be the image of a society, if we consider it in the context of life plans of its citizens? How strong is the social commitment to achieve greater well-being through the implementation of life goals in the society? The results of the study show that only 52% of Russians have a conscious and realizable life goals, while the other part of society does not set any life goals for the future. The identified proportions of the population with utilitarian, idealistic and mixed goals, based on the criterion of connection with material consumption and orientation on themselves or onto others are estimated. It is shown that subjectively expected income growth associated with the implementation of utilitarian and mixed life goals is comparable with the average income in Russia. The contribution of individuals’ social status components and self-evaluation of the past achievements to the differentiation of the population by the presence / absence of goals, idealistic and utilitarian nature of goals, by the social nature of the lack of goals is measured. The survey was carried out on the basis of a representative sampling for the Russian Federation, taking into account proportions of the population aged 18 and above, respondents’ gender, types of settlement, social and professional groups, quotas except rural population in 2017. The overall size of sampling is 700.