Demand-Driven and business co-creation for a new innovation business model
Explore & experiment a new business demand-driven model, based on co-creation patterns between customers & Smes. Two call for proposals will be launched in parallel in all priority RIS-3 sectors, by measuring the impact of interventions via randomised control trials and by making a comparative evaluation of results with a view to get identified the most sustainable model in time: that is inDemand-RTC.  A pilot inDemand is currently piloting this new co-creation model in the Health sector between the demand side (public entity) with its suppliers (private companies), brokered by added-value intermediaries (public funders of innovation and business support organisations), with the objective to jointly find solutions to the unmet needs of the demand side.   INFO Murcia is entity entrusted by regional government to develop/or implement innovation support programmes for SMEs. INFO is an example of RDAs whose innovation schemes remain with no variation in time (eg. Launching classical supply oriented calls for proposals funded by ERDF) and no adequate way of testing their effectiveness.  Being inspired in inDemand, inDemand-RCT is to experiment a new co-creation model between the demand of technology solutions (customers from the priority RIS-3 sectors in the Murcia region) with its suppliers (SMEs), brokered by added-value intermediaries (INFO as public funder of innovation and business support organisations), with the objective to jointly find R+D+i solutions to the unmet needs of the demand side.   The purpose will be to accreditate that inDemand-RCT model offers better results than the traditional method . Thus, it is to be experimented the comparison between two situations, the one traditional without neither specific challenges nor monitoring the impact of interventions following RCT and the one with spscific challenges and making use of such RCT measurement. Such a scientific study will compare both approaches with a view to monitor & compare the results obtained.