Involving the private sector in Mobility Management
The project BACKGROUND is as follows.  Sustainable transport is a high priority for the EC in order to reduce pollution and increase Quality of Life.  Car-user rates can be reduced by MOBILITY MANAGEMENT POLICIES.  But these can only be delivered by public authorities with ACTIVE PUBLIC PARTICIPATION of the private sector eg employers and managers of large sites that attract a lot of people (employment, retail, sport). Good practices have been developed in some regions but they are still not widely adopted.

The project OBJECTIVE is to improve cooperation with the private sector and thus increase modal shift towards more sustainable forms of travel to and in business areas in European regions .


The project CONSORTIUM comprises 11 REGIONAL PARTNERS from 11 different regions, 4 from new Member States, plus1 EXPERT PARTNER with research and practical experience of working at the public/private interface. Each regional partner has recruited a ‘regional
consortium’.  Key decision-makers from these organisations will be involved at key stages of the project.



MAIN ACTIVITIES are: 
PHASE 1 Jan-12 / Apr-13: IDENTIFY GOOD PRACTICES: assemble a list of good practices; undertake three Study Visits per region (visit delegations will include members of the regional consortium). Promote the project to regional stakeholders, hold 11 regional conferences (in own-language). 
PHASE 2 Apr-13 / Jul-13 ANALYSE GOOD PRACTICES: analyse the Study Visit outcomes to identify the potential for transfer, draft the good practice methodology, plan phase 3, design the Regional Implementation Plan process 
PHASE 3 Jun-13 / Jul-14: ADOPT GOOD PRACTICES: all regions will (1) hold an ‘Import Workshop’ (in own-language), where experts from the export-regions will advise on importing their good practices; (2) draft their Regional Implementation Plan, to be formally considered by
regional authorities before project-end.  Each region will promote the project locally to regional stakeholders, hold a regional conference.  5 regions will undertake 4 small pilot projects on specific ‘laboratories’ 
PHASE 4: Jul-14 / Dec-14 FINAL OUTPUTS:  finalise the good practice methodology, publish it as a conventional report, also as an application for smart-phones; hold end-of-project conference.

Expected OUTPUTS are: 65 press releases, 1 brochure, 23 dissemination events, 78 other events attended.  48 interregional events (33 Study Visits, 15 Workshops), 48 good practices identified, 6 good practices tested via 4 pilot projects, 11 ambitious Regional Implementation Plans.

Expected RESULTS are: extensive media coverage of issue and project, at least 6 good practices successfully transferred, 33 staff members with increased capacity, 6 regional/local policies and instruments improved, 1 good practice methodology also published as a smartphone app.