Increase the competitiveness of CEWAR by increasing the use of design design.
Design AUDIT activities are the following analyses: — product offer, – business model, – technology, – organizational structure, – communication processes, – marketing strategy, – in terms of the definition and characteristics of customers and competition, – in terms of key in the context of ordering industry trends, – the needs of the contracting authority in the field of design management, – offer in terms of the use of design and market potential. DURATION OF THE AUDIT: 63 days of rob. Based on the analysis, a design STRATEGIA will be developed containing at least: — the general characteristics of the Ordering Company, including design analysis in terms of products, technology, organizational structure, customer communication processes, marketing strategy, – a general description of the enterprise’s design environment, including at least information on customer characteristics, a description of the main competitors, – a description of market trends, a definition of key in the context of the ordering company’s industry, social and technological trends with a high potential impact on the Contracting Party’s market, – an assessment of the level of use of design in the company and its potential in this respect, – defining design problems in the contracting company (concerning both the product and other business processes in the company), – possibilities to solve design problems in the enterprise, – recommendations for further detailed actions for the enterprise. TIME TO DEVELOP THE STRATEGY: 41 days of rob. 4 experts will be responsible for the project as a whole: Patryk Góźdź, Radosław Nowakowski, Aneta Biszek, Michał Jachymek. In addition, Need Studio will support other experts (graphic design, branding, brand strategy, industrial design): Michał Ćwiek, Agnieszka Walczak-Skałecka, Katarzyna Krygier-Świtoń, Krzysztof Kurkowski, Monika Góźdź, Urszula Rojek, Dominika Baran, Joanna Łubkowska).