Exploring Visitors' Attitude towards Green Practices and Revisit Intentions of a Tourist Destination
The study seeks to explore the relationship between attitude towards green practices and the revisit intentions among visitors in a tourist destination in Malaysia. It has been argued that revisit intentions may result in financial sustainability and profitability to the industry. Total useable questionnaires were 85 with a response rate of 27 percent. The result revealed that there is a no significant relationship between attitude towards green practices and the revisit intentions. However, descriptive statistics reveal that high percentage of visitors are in agreement that green initiatives is important and also it should be visibility communicated to the society at large. This study implies to the policy makers they should focus green destination in Malaysia. Future study should consider alternative modes of enquires such as employing the longitudinal method of data collection design and a nationwide survey covering samples from other tourist destinations in Malaysia that would be more significant in making generalizations.