Plan de negocios para la creación de una fundación especializada en la formación integral, para personas con capacidades especiales en la ciudad de Quito
This thesis proposes the creation of a foundation dedicated to comprehensive and specialized training for the handicapped people in the city of Quito. The foundation will provide training to people with physical and sensory disabilities, in order to contribute to their personal and professional development. The chapter of Generalities identifies that approximately 1.6 million people, which means 13.2% of the population, suffers of some kind of disability, and has run down their chances of professional and personal development because of the lack of attention from the different governments in power. (Conadis, 1992). The second chapter presents information about the social services industry and its 16.9% growth which has been experienced in the last six years. Also, it analyzes the country figures, such as the 3.6% of inflation and 50% of unemployment. Market research determined that the target market will be focused on Quito where 6972 handicapped with the ability to work live (INEC, 2008). There is an acceptance of 86% handicapped people survey, respect to the establishment of a training center. A similar percentage identifies the Camara de Comercio, SECAP and language institutes as the most recognized training centers. The marketing plan defines the positioning strategies based on the user, the benefits and the use or application of the service. Sales of USD 117,600 are expected and a budget of USD 7,000 for advertising and promotion are set to reach the consumer's mind.