Safeguarding, enhancing and promoting the natural and cultural heritage of COastal COmmunities by boosting the eco-museum model aiming at smart and sustainable TOURism management.
Co.Co.Tour project aims to guarantee a smart, inclusive and sustainable growth of the coastal communities in the target areas through a development of a cross-border model of cooperation based on heritage enhancing and tourism innovations. Starting from the example experience of Tricase Port Museum (IT), project creates two new ecomuseum realities in Albania and Montenegro that become dynamic centers for their communities on discovering and enhancing the material and immaterial heritage of coastal territories (sea traditions, cooking and local products, old crafts, flora and fauna, languages, sailing etc) and developing its accessible and sustainable tourist offer. The cooperation model will increase a crossborder governance of the involved territories, sharing approaches, strategies and management standards, allowing heritage’s identification and safeguarding and developing a community tourism offer based on diversification, deseasonalization,  target enlargement (young, foreigners, disabled), quality and accessibility of the services. Exactly Community Tourism represents a growing and sustainable market strategy that combines quality of the service with an authentic encounter with the community and its heritage making local people kind of land managers of their coastal territory. The project will activate a community tourism package for each territory by improving organizational and promotional capacity, activating public and dynamic ecomuseums centers, improving accessibility of spaces and services by upgrading structures, developing web and ict devices join with graphic and narrative tools in order to increase attractiveness and tourism competitiveness.