Estudio de la innovación de productos en la pequeña y mediana industria del sector manufacturero de la ciudad de Latacunga.
The present research project consists on the elaboration an innovation study of micro, small and medium-sized industries in the manufacturing sector in the Latacunga city. The Socializations of the project where it was the subject of innovation of products to industries that choose to participate in the research project, after that it is propose to make a survey based on the Oslo manual for innovation of products and they must be directed to the activities of innovation of products implemented and not implemented on the basis of the improvement of its products, carrying out activities of reengineering, training, incorporation of technology, about marketing methods and innovation of new and significantly improved products in participating industries. Ran tabs with their respective analysis and interpretation of each question about product innovation, through surveys, allowing us to know the level of innovation of products that exists in micro, small and medium-sized industries of the manufacturing sector in Latacunga city, which participated in the project, showing that 66% of these have not innovated products and finally to know in which areas can provide a future technical support with respect to product innovation in the industries using formative, generative projects, system integrators, pre-professional practice and qualification projects, so that in this way generate a culture of innovation on them, so that in this way they generate confidence in consumers and contribute to the development of the city Cotopaxi province.