Estudio de factibilidad del Hotel Boutique Camino Real, Checa-Ecuador
The study's objective was to analyze the feasibility of Camino Real Hotel Boutique. It is located at Checa, at one hour and a half from Quito's city. The hotel's concept is for people to enjoy and experience the Ecuadorian culture. A variety of different activities that will be developed in order to achieve that objective. It was done a current supply's analysis in order to set the future demand based on the Mariscal Sucre Airport as a demand generator. As a result, people older than fifty years, who come from Europe and the United States and are willing to stay for more than three days, were stated as the hotel's target market. Finally, there were developed three different financial scenarios in order to set the Net Present Value, the TIR, and the payback. That contrast establishes that the project is profitable in the long term.