Internationalisation of SCORPION eyewear TOMASZ URBAN activities by exploiting the export potential of products
The project submitted for funding includes the participation of Scorpion Eyewear TOMASZ URBAN in six types of international trade fairs in Poland and EU countries, each time as an exhibitor with its own professional promotional stand/total 11 trips/. As part of acquiring new target markets for the Company/British, German, French, Italian/, considered in the optical industry to be prestigious, the Company wants to make optimal use of the export potential of its own brands of three product groups: glasses, sunglasses, optical accessories. Scorpion Eyewear has planned to develop its export activity based on the knowledge and experience gained in selling its products, taking into account the analyses and market trends forecast for the coming years.Both new target markets and marketing and promotion activities have been analysed and recommended for the Company in an individual business model as part of the “Business Strategy for the Internationalisation of Enterprise Activities for Scorpion Eyewear Tomasz Urban”. The aim of the Project’s activities as part of the implementation of the “Strategy (...)” objectives is to internationalise the company’s activities by exploiting the export potential of its own products. Internationalisation of the Company will stimulate the dynamics of exports, search and selection of business partners and attract new partners, which will ultimately enable Scorpion Eyewear’s presence in the next EU countries to be initiated and to strengthen the Company’s position in the industry in the domestic and foreign market. The most important indicator goal, from the point of view of the Company’s further activity, is to increase the number of contractors by increasing the recognition of the Scorpion Eyewear brand and establishing new business contacts.