Increasing the competitive advantage of Bratbud through the design development strategy
The subject of the project will be the development of a design audit at the “Bratbud” company, which will result in the creation of a design strategy. The project will enable the development of innovative solutions in the context of the company’s current activity, as well as the development of strategic development directions that are crucial for the company’s future. As part of the preparation of this project, the Service Contractor has been selected, who has the required documented experience in carrying out design audits and designing and implementing design strategies. The contractor will also be responsible for developing a coherent and reliable business model using the recommendations contained in the design strategy. All activities in the project will be carried out in close cooperation with the owners of the Company. Key elements of the project: — the Company’s design analysis in terms of its product offer, existing business models, definition of current design problems, assessment of the level of use of design in the company, the current characteristics of the company, technology, organizational structure, communication processes, applied marketing strategy, customer characteristics, competition and competitive environment, key industry trends, analysis of the needs in the field of design management, analysis of the offer in terms of the use of the design and market potential of the Company. — development of a design strategy – including, among others, the characteristics of the company and a description of its environment in terms of design, customers and competition, presentation of market trends, assessment of the level of use of the design in the Company’s operations and its potential, definition of identified design problems along with solutions and recommendations for further activities of the company. The expected date of implementation of the project is: 01.01.- 30.06.2020.