Implementation of innovations in BIO FRESH Ltd.
Bio FRESH Ltd. is a cosmetics manufacturing company, established in 2000. The company has launched many series of cosmetic products on the market and currently the range offered under the Biofresh brand exceeds 450 products. Our best-selling products are based on specific Bulgarian ingredients, and the company invests significant resources in the development of innovations in this area. For the realisation of this diverse production BIO FRESH Ltd. has its own production base over 20 decares and a developed distribution network, both in Bulgaria and abroad. The planned activities of the project include the implementation of product innovation through acquisition of new equipment for the production of an innovative product and its market realisation — a multicomponent cosmetic product hair dye with Bulgarian rose oil and stem cells, which is its own development of Biofresh. Several innovative ingredients are intended to be incorporated into the multi-component cosmetic product: PHYTOCELLTEC ARGAN — Argan stem cell extract, TOTAL ROSE RECOVERY COMPLEX-combination of rose oil, rose water, BIOLIQUEFIED BULGARIAN ROSE (Bulgarian rose extract), obtained by patented enzyme-based technology-MOLECULAR BIOLIQUEFACTION® TECHNOLOGY.The project falls within the priority thematic areas, based on the regional specialisation laid down in the ESIS, namely “Healthy Lifestyle and Biotechnology”.The investments under the project are related to the diversification of the production of an establishment with products that have not been produced so far at the farm, and it is envisaged that, as a result of the planned activities in the newly built factory of the company, innovative hair dye will be produced. Besides activities for the acquisition of new equipment leading to the marketing of the innovative product, appropriate publicity and information measures are foreseen in accordance with the rules of Annex XII of Regulation (EU) No 1303/2013.