AID TO NEW ENTERPRISES FOR THE ACQUISITION OF SERVICES IN THE GREEN AND BLUE ECONOMY SECTORS RELATED TO THE SUSTAINABLE TOURISM CHAIN ​​FOR THE ENTREPRENEURIAL DEVELOPMENT OF MARGINAL TERRITORIES OF THE COOPERATION AREA
The SINTURS project faces the territorial challenge of consolidating the entrepreneurial development of marginal areas through a structured intervention to help newly established or innovative companies in the sustainable tourism supply chain. During the first part of the project, after providing services to companies in Liguria and PACA, a methodology will be developed that will be tested during the last part of the project in the other similar cross-border areas of Sardinia, PACA and Liguria. The project will enhance the results achieved by the Art Lab Net project (1st Call of the PO Marittimo 14-20) using three of the centres created (resource centres for innovation in artistic craftsmanship). During the project, also having the companies involved in the Art Lab Net project as a point of reference and making use of procedures open to public scrutiny, the companies will be selected and the suppliers of cross-border services will be identified. The characteristics of the services are suitable for two different categories: shared solutions (e.g.,an innovative service platform to accelerate and incubate businesses) and solutions designed “jointly” (e.g., marketing plans, communication campaigns via social media, etc.).  SINTURS refers with varying levels of intensity to public and private targets (new and innovative companies, suppliers, public stakeholders, industry and trade associations, the population), with targeted and specific actions being launched to reach them effectively.
 The partnership is limited to effectively and efficiently addressing the problem that has been identified. The four public partners all boast significant experience in cross-border European planning to support existing businesses and in support activities for the development of new businesses. For a long time now, IRU and CMAR PACA have also been involved in business creation programmes aimed at young people, the long-term unemployed and NEETs.