integrated offer outdoor quality
"This project is part of the plan MITO" : The main objective of the project is to structure, promote and market an integrated and cross-border tourism offer in the ALCOTRA area, about the outdoor product; the common element will be the use of a shared governance model, with a quality of supply through the improvement of the skills of technicians and the reception system. The work plan includes the following activities: governance and administrative management of the project; Communication; structuring and qualifying the offer in the ALCOTRA territory (working groups, diagnostic and skills improvement actions, B2B meetings); development of a shared strategy for marketing and promoting the integrated outdoor tourism product (marketing plan, educational tour, networking, online promotion campaigns, journalist visits, etc.).

This plan involves 5 Regions and almost all the NUTS III’s eligible areas. Italian and French partners are fronting an important challenge: creating an international market of outdoor tourism in ALCOTRA’s space. From a touristic point of view, this territory includes two poles north-south really famous, which are attracting international tourism: the Mont Blanc and the French Riviera. The territory between these two others has a wonderful natural heritage and an unmatched variety of landscapes. Outdoor activities are developed yet, but some of them known only at a local level, and the ones open to European markets are especially related to ski and winter tourism. The analyse of these problems purposed by the Plan shows that the outdoor products of ALCOTRA’s space is lowly organized, visible and readable by public. The 4 projects composing the PITEM’s strategy use the following schema: creating conditions to harmonize information’s on outdoor offer and make them interoperable, qualify touristic products thanks to formation of operators, realise needed infrastructures, test utilisation solutions of natural spaces in a logic of environment supervision, capitalize service management experiences and the promotion on both sides of the border. The goal is to promote continuity, renewing and outdoor sports users satisfaction thorough a clearest, safer, offer contributing to touristic offer diversification and seasonal adjustment.