Process Monitoring Evaluation of an Online Program for Parents
We conducted a process monitoring evaluation of the electronic delivery system of Just in Time Parenting (JITP), an age-paced newsletter for parents, to evaluate program implementation. A visitor-tracking website statistics program (Google Analytics) revealed the number of visitors, geographic location in which they accessed newsletters, and how visitors got to the site. A commercial email marking platform (Bronto) revealed the number of confirmed subscribers, the states in which they lived, and the number of subscribers who opened the emails and clicked on the link to read the newsletters. Implications center on areas for improvement for JITP and online program improvement.