Promotion of bionic forearm prosthesis “Zeus” on foreign markets.
SA 42799(2015/X) =Name of the selected industry promotion program= The aim of the project is to promote a new product in the form of bionic forearm prosthesis “Zeus”, developed by Aether Biomedical Sp. z o.o., composed of specialists in the field of medicine, robotics, electronics, mechanics and commercialisation of medical devices. The new product, i.e. the bionic hand prosthesis, is characterised by unprecedented properties on the market. Thanks to the use of innovative solutions, the prosthesis is characterised by improved resistance, increased precision, lower weight and affordable price. Due to its purpose, the product naturally satisfies the specific needs of people with functional (physical) limitations. According to the above — the selected promotion programme is the XII programme, i.e. Medical equipment = Selected prospective markets (specific countries) where activities from the industry promotion programme will be conducted= On the basis of the market analysis carried out, the Applicant determined that it is possible to distinguish the following forward-looking markets, in which activities from the sector of the promotion programme will be conducted: — South America — Mexico — North America — Canada — USA — Ukraine — Brazil — India — China, and — Germany — National Information and Promotion Stand at an industry event =Scope of the project — type and nature of the planned tasks= The following promotional tasks are planned: 1) Outgoing economic missions 2) Arrival economic missions 3) Fairs in the role of exhibitor 4) Advisory service 5) Additional promotional activities: advertising spots and films promoting the brand 6) Additional promotional activities: foreign language website or module 7) Additional promotional activities: search engines and social networks =How to finance project implementation= The applicant has documented financial liquidity and therefore the project will be financed from its own resources.