Digital Destination Evolution System
The project, describing the global and cross-border context of Tourism (global market competition, digitalization of purchases by tourists), aims to foster cooperation between Tourist Destinations (DMO), in order to cope with a structural evolution of the sector and redesign its role in the Tourism market. The proposed actions intend to develop the ability to analyze the habits and behaviors of tourists who visit the Insubric region, through the activation of last-generation tools, able to interact in real time with the guest, proposing targeted and real time services. The project will open new channels and design innovative services.