Design at Połoniny – Kurort Sp. z o.o. as an opportunity to increase competitiveness
The subject of the project is to conduct a design audit in Połoniny Kurort Sp. z o.o. and develop a design strategy based on it, which is a report on the audit carried out together with analyses and recommendations. The audit will allow the development of a strategy in which design problems will be defined in the company, as well as the possibilities for solving these problems and recommendations for further detailed actions. The above-mentioned activities will concern product offer, applied technologies, organizational structure, communication processes, marketing strategy, customer characteristics and competition and market trends. This will enable the company to be optimised to increase the competitiveness of products and the company as a whole, covering all aspects of its activities in line with market expectations. The applicant conducts a basic tourist activity (pension, restaurant) and intensively develops a complementary offer (bread stove, wine cellar). The company feels a great need to market new products and materialise its concepts. However, this must be preceded by analyses so that the actions taken are in line with the expectations of consumers. It is necessary to conduct an audit and develop a design strategy so that the global trend of the development of the offer based on design becomes the basis for the sustainable development of Połonina Kurort Sp. z o.o.. The project will be implemented within 6 months, including the Contractor will perform the subject of the contract within 119 days, and all activities will be carried out by the interdisciplinary team described below. The schedule will be prepared in accordance with the Contractor’s methodology.