Opening the cycling and walking tracking potential
This project will explore the potential of walking and cycling tracking services to promote
walking and cycling mobility. We will focus on established walking and cycling promotion
measures and thoroughly assess the potential of ICT based tracking services to overcome
barriers to implementation and finding new factors driving the effectiveness of those
measures. Through specific research, the related ICT challenges like scheme dynamics, privacy,
trust, low-cost, interoperability and flexibility will be tackled for each type of measure. The
measures to target will be established measures to promote walking and cycling travel to
workplace, shopping, school and leisure promotion measures. We will investigate both the
ability that tracking tools may have to address traditional challenges of these measures and
their potential to bring new features in the fields of awareness raising, financial/tax incentives,
infrastructure planning and service concepts. A common, flexible and open access tool will be
developed to provide an ICT input and output platform that addresses the related ICT
challenges. Over this platform it will be easy for anyone to build products based on tracking
services tailored to the requirements of the specific measures. This project will develop and
test a representative set of such products in real measures underway. These test cases will at
the same time validate and provide additional inputs for the project’s research issues and
trigger the widespread of tracking services to support walking and cycling measures in Europe.
Users, policy makers and walking and cycling practitioners and final users will be deeply
involved in all stages of the project.