Innovation for the agro-food sector
In.Agro aims to support existing companies that have the characteristics required by the Call for this part of the tender, to identify and use business consolidation and expansion services in cross-border priority supply chains. The challenge lies in integrating the current set-up by making the most of the potential that cross-border connections can bring to companies in the cooperation area. The aim is to optimise and strengthen the service system that has been implemented over the programming period through multiple interventions. Given the economic situation in the areas that will be affected, the idea is to limit the economic sector of reference to the agri-food sector (production, sale and use of quality agri-food products), adapted not only based on its fundamental characteristics but also on the elements that link it to tourism. The expected changes will be on two levels. Firstly, companies’ mental attitude: through the services offered, the idea is to work on companies’ willingness to network, but also to embark on this journey with a view to cross-border collaboration; secondly, competitive positioning: the services will be aimed at consolidating and strengthening businesses by defining common development plans and initiatives. The main output of the project is the change and enhancement process that will be generated in the companies that use the service created. Beneficiary companies will be selected through a public selection process. The innovative aspect lies in the approach adopted both by those offering the service and by those requesting it. The approach must be shared at cross-border level and the service must be used jointly by the participating companies in order to create the joint business plan required as the essential starting point to be able to use the services themselves.