Preparation for the implementation by EDPOL Food & Innovation of a new model of internationalisation in the UK market
The first stage of preparatory work aimed at preparing a new business model related to the internationalisation of activities has been ongoing in EDPOL Food & Innovation Sp. z o.o. for more than two years. He relied primarily on activities carried out on their own, among which were: collection of data and knowledge (reports, research), systematicisation of experience on foreign markets previously served (especially Eastern Europe) and preparation of product offerings (R & D department work). For the second stage (August 2017), an external advisor (Marka-plus Sp. z o.o., whose staff for 16 years has been specialised in consulting food companies in 12 voivodships in Poland, has been cooperating with Edpol for a long time) was involved. The scope of the advisor’s work was to process, systematise and describe the knowledge accumulated so far and the physical development of the business model. As part of the project, measures are planned to prepare for the internationalisation of the product, which is the product group “Ingredients for food products in liquid or semi-liquid form” on the UK market. The main tasks envisaged by the proposal are advisory services on: — Developing a detailed report on the UK market; — Market research in the field of taste selection. consumer preferences, competition and market and technological solutions – Technology Advice for the technology and quality control department in the field of sensory and physicochemical properties of products preferred on the UK market – Preparation of a professional photo session of products and the development and execution of promotional materials. In addition, two trade fairs, one of the biggest events of its kind on the food market in the world, are planned.