Lago Maggiore Meeting Industry: green meetings by the blue-waters lake
The project is outlined as follows:
­ Target: congress clients and incentives 
­ Markets: foreign markets, with special attention to Great Britain, France and Switzerland
­ Content: reducing the events’ environmental impact. It involves two lines of action
a) Definition of the “Lake Maggiore Meeting Industry - Green Meetings by the blue-waters Lake" protocol, which contains a series of standards and procedures to reduce the environmental impact of the events. The standards and procedures will be defined and adopted by lake Maggiore stakeholders and communicated to the clients. 
b) Promotion of “Lake Maggiore Meeting Industry - Green Meetings by the blue-waters Lake" on three markets: Great Britain, France and Switzerland. These foreign markets have been chosen based on the  past interest shown and their accessibility to lake Maggiore. The promotion of certified Green Meetings enhances the quality of the area’s environment and landscape.
