PROCESS FOR IMPROVING CELLULOSIC MATERIAL
The wet strength softness absorbency, absorbency rate and other valuable properties in paper products, tissues, wipes, towels, etc. can be improved by using, in the paper forming process, a cellulosic material comprising a carboxymethyl cellulose material associated with a monomeric or polymeric cationic additive material. A process of the invention comprises a fiber surface carboxymethylation and an aqueous medium followed by blending the modified fibers with a cationic additive under varying conditions and wet forming the tissue and towel products. The additive is typically a cationic additive that preferentially associates with a carboxymethyl group on the cellulose surface. The affinity between the positively charged cationic groups in the polymeric or monomeric additive material to the negatively charged carboxyl group in the carboxymethyl cellulose modified fiber improves various attributes of the paper products.