FOOD & WINE MARKET PLACE
This project develops in a world economy phase that has experienced a strong contraction for some years. The EU’s internal market is going through a significantly adverse setback, which provokes uncertainty and economic tensions. Given this general situation, it is now necessary to identify new growth drivers for the EU. Revitalising the EU’s internal market is an essential and natural economic goal too often overlooked. This revitalisation may result in actions to develop and promote of intra-EU, cross-border and border-to-border trade, including the historical civilisation of the Mediterranean basin.  The innovative Food and Wine Market Place project intends to develop this approach through multiple themes, such as sustainable development, competitive micro-small and medium-sized enterprises, new jobs, promotion of local areas and business growth. It consists in the development of a virtual platform connecting the supply and demand of agricultural food products with the support of promotional events and partner areas sharing their local knowledge. Typical local products are the direct beneficiaries of this project; therefore, the visibility and attractiveness of cross-border areas will greatly increase, together with those of their agricultural food producers.   Accordingly, the supply chain will act across the board in a complementary way for different economic sectors. For example, it will offer an ethical, sustainable and quality tourism, with the development of food and wine itineraries.