INTER-SOCIAL: Unleashing the Power of Social Networking for Enhancing Regional SMEs
The overall objective of the project is to enhance the competitiveness of regional SMEs through advanced new technologies related to social networking, monitoring, archiving and analyzing relevant commercial data. This aim would lead SMEs to highly efficient and effortless e-commerce, through the following outcomes: • Development of software tools and mechanisms • Adapting them to be deployed in specific SMEs • Pilot use of the software tools in some SMEs • Targeted online advertisement and product promotion in social networks • Training courses especially to women and young people entrepreneurs.