Strengthen EXchanges of experiences to enhance quality products and services for sustainable development of TouRism in South Adriatic Region
The Southern Adriatic sub-region plays an important role in the Ionian Adriatic Region due to its intense traffic and cross-border cultural and economic interests; it is also characterized by a high rate of biodiversity and high ecological connectivity.
The tourism potential of the sub-region is very high, considering that it represents one of the fastest growing economic sectors and one of the greatest richness creators in the communities, thanks to the high presence of natural, cultural, historical and archaeological heritages. However, it is necessary to ensure that the development of this economic sector is as sustainable as possible and respectful of the social, cultural and environmental dynamics present. The project aims to elaborate a program of events and workshops aimed at improving the tourism offer of the territories concerned, respecting the cardinal principles of sustainable tourism. The approach followed in defining the project idea is to focus on issues of interest for marginal areas, characterized by the presence of natural areas, threatened by mass tourism and which could benefit from the development of sustainable tourism. The main objective is to create a shared space between the actors involved, within which to offer an opportunity to meet, exchange and increase knowledge, through the presentation of good practices, characteristics for each territory. In order to ensure satisfactory coverage of the issues of interest, each event and workshop will be themed. The program includes the development of 1 workshops program and 1 of B2B experience laboratories, integrated and complementary to each other, in terms of subjects and recipients. On each occasion, the participation of actors and operators from each territory is envisaged. Each program is composed by 1 event for each partner, with a total of 4 events planned, plus 1 organized by the LP focusing on the importance of the European Charter for Sustainable Tourism.