Promotion of MAXFRUT Sp. z o.o. on foreign markets through participation in the “Polish Food Specialities” promotion programme
SA 42799(2015/X) The object of the project is to support MAXFRUT Sp. z o.o. in the field of brand promotion on foreign markets through the participation of the Applicant in the promotion programme dedicated to the food industry. As part of the project, the Applicant will participate as an exhibitor in 3 trade fairs: — BioFach/Germany – Sial China/China – Sial Paris/France and will organise economic missions to the following forward-looking markets: THE UNITED STATES. In addition, the project plans economic missions to European countries such as France, Germany and Spain. Research conducted by Pentor shows that fair events are one of the most effective marketing tools. Trade fairs, exhibitions and exhibitions are among the most popular industry events. Despite the progress of technology and the development of means of communication, in particular information technology, the fair remains a key and most effective form of attracting foreign counterparties and developing business, due to the possibility of establishing direct contacts with foreign current and potential customers and checking foreign competition, as well as conducting a direct review of the current offer, which cannot be replaced by virtual contacts. Thanks to the implementation of the project, the company will promote its brand on foreign markets and acquire new contractors, which in effect will allow for an increase in the export activity and export value of the Applicant. Participation in fair events will also make it possible to establish direct relations with existing and potential contractors, which will allow us to gain knowledge about their needs and expectations. The acquired knowledge will allow to adapt the commercial offer to the requirements of foreign customers, and thus to further internationalise the Company’s business. The implementation of the project will be financed from the Company’s own resources.