Allthings.Biopro - game changer for the bio-based economy
Allthings.bioPRO will create and implement a highly innovative gamification ecosystem combining a serious game, a smartphone app and on- and offline communication and engagement activities to enable citizens to provide direct input into the agenda of the bio-based industry. The project will apply a comprehensive participatory approach to engage citizens and all quadruple helix stakeholders in the co-design and co-creation of a serious online game as innovative tool to raise awareness, support learning and gather citizen generated input and data. 
The project focusses on four themes closely related to everyday life: food packaging, fashion and textiles, kids and schools, and jobs and careers. These themes are central to the serious game and smartphone app and will also guide an associated public communication campaign, building on the current BioCannDo project.
Citizen engagement will be organized in a series of Focus Groups and Co-Creation Workshops at the local level, supported by 8 regional partners and implemented in the local language. The serious game and the smartphone app will not only engage citizens using them, but can also be used as tool to aggregate citizens’ ideas, preferences and opinions related to the four themes and relevant products and inform them about bio-based alternatives for fossil based products. 
Taking up the results of the co-creation process the project will explore possibilities creating a Citizens Action Network and assess how it can support a bioeconomy citizen observatory. Project results will be relevant to brand owners, bio-based industries, Knowledge Centre for Bioeconomy, policy actors and others. Allthings.bioPRO will establish close collaboration with them to ensure project results are of high quality, relevant and of direct use. Results will help stakeholders appreciate citizens’ perspectives and views on the bioeconomy and give them access to citizen generated data on preferences and ideas on specific product applications.