Publy is an innovative system that allows you to reach with local personalised digital advertising on modern Point of Sale (POS) devices such as payment terminals.
The project aims to create an IT system that will be the first on the market (Poland, EU) to present personalised advertisements for local services, products on modern POS such as payment terminals. The result of the project will be an innovative IT product operating in the mode of services activating media previously not used in the context of digital external marketing, such as screens of payment terminals. An easy-to-use system will enable the creation of digital external marketing campaigns. DOOH), which will be presented locally to clients who have their centre of life on the premises of the advertising company. Publication is an initiative developing innovative technology to optimise and automate the selection of (i)localisation in which advertisements for products and services will be presented, (ii) the target group to which the advertiser should reach its offer taking into account parameters such as customer age, gender, customer segment and others. The system will select the most suitable advertisement in real time and present it. The project implementation strategy assumes cooperation with hardware and software providers supporting the integration of Publy technology with POS systems. The development of the product will be implemented as part of a strategic partnership with the first customers who will invest their own resources (equipment, time of employees, access to IT environments) in exchange for the possibility of using in the first place the system which translates into increasing profits from the provision of services in the area of acquiring and offering a unique offer to their customers, thanks to which they will be able to significantly reduce the costs of renting POS. Horum SA wants to implement modern solutions such as SoftPOS replacing physical devices with an application for a smartphone converting it into a terminal. The project is implemented in the macroreg. Eastern Poland with its registered office in the Podlaskie Voivodeship in Bialystok.