Promotion of the Polish brand of clothing company “Barbaras” – a Polish producer of branded children’s hats and accessories for each season, through participation in promotional activities provided for in the programme of promotion of the MODA POLSKA industry.
Reference number of the aid programme: SA 42799(2015/X) Purpose of public aid:_Art.19 The project will consist of participation in the programme of promotion of the MODA POLSKA industry, within the PKD resulting from CEIDG of the company, as well as those indicated in this programme, i.e. 14.19.Z – Manufacture of other clothing and clothing accessories. The scope of the project will concern promotional activities specified in the MODA POLSKA industry programme and will be implemented in accordance with the deadlines specified therein. Barbaras is a Polish manufacturer of children’s hats and accessories for them. As part of the project, it will promote its products on foreign markets, through participation in six trade fair events as an exhibitor in selected locations, indicated in the industry promotion programme, i.e. CJF Moscow (September 2017 and 2018), Pitti Immagine Bimbo Florence (January 2018 and 2019) MAGIC Las Vegas (February 2018) and CPM Moscow (February 2019). Exhibition stands and information and promotional materials will be prepared for the fair. In addition, within the framework of the industry programme, it is planned to purchase advisory and training services in the field of internationalisation in the prospective market. Among the prospective markets identified in the programme, the company chose Russia. In recent years, the economic crisis has led to a decline in exports to Russia. As the company on the Russian market has a good reputation, it has a great chance of increasing its presence again even in difficult conditions of crisis. However, this requires new expert preparation, the purchase of advisory and training services, participation in trade fairs and marketing activities. The company needs to market a new more accessible product. With expert assistance, a new offer will be prepared to increase the share in the Russian markets. In addition, an incoming economic mission will be organised. The project will be financed with own resources so as to maintain liquidity guarantee