Tourist/environmental and cultural promotion
The “Coast to Coast” project promotes and supports socio-economic development in the area of the Po Delta and consists of five actions aimed at intensifying cooperation between Italian and Slovenian institutions and economic operators, by creating a tourist, cultural, environmental and educational flow between the two shores of the Adriatic. This section of the project entails a number of actions aimed at promoting and enhancing the area from the tourist and environmental point of view. The first part of the project entails the setting up of an integrated information system with GPS, GSM and other technologies, in order to provide tourist information by means of advanced technologies; the second consists of traditional promotion activities, carried out jointly with trade associations and various local partners, with the aim of enhancing the whole area participating in the “Coast to Coast” project to highlight its common identity and enhance it as a whole. The purpose of the first part is providing visitors with a computerised guide to identify their position on an electronic map, as well as their visit itinerary and the ways to reach selected tourist destinations. As regards territorial promotion, several initiatives have been planned, such as the preparation of and the participation in exhibitions and trade fairs, as well as the organization of meetings and conferences with the operators concerned. Special emphasis will be placed on the historical, ethnological and archaeological aspects of the area, as well as to the environment, culture, history and economics.