MAnagement and DEvelopment of INLANDs
The project main objective is to enhance the protection and valorisation of natural and cultural unexploited capital of inland areas by means of tourism development and improved accessibility. MADE IN-LAND aims at setting up a new cross-border strategy that unleashes the potential of inland assets through their inclusion in wider networks and markets.
The cooperation with coastal areas, considered as mass-tourism destinations, through the common and innovative means of integrated management, marketing and promotion foreseen by the project, gives such opportunity to the inland areas and the project regions as a whole.
MADE IN-LAND not only aims at increasing the specific value of hinterlands cultural/natural heritage and their conservation through the empowerment of local communities as custodian of those resources, but also at catching non-seasonal touristic flows and opening to new touristic offers that will enhance the functional, environmental and cultural continuity between the different areas.