Mediterranean floriculture; an interacting system to improve market positioning
This is the most significant cooperation area between Italy and France for the nursery gardening chain and is rather homogeneous. There used to be almost a monopoly in this sector, but the competing project areas are now about 100 producing countries. A narrowing range hs been developing between high-technology Northern European countries handling over 50% of the global market and the south of the world producing with small production costs.   On average, the companies are micro- and small-sized and generally located in areas that are valid as far as climate but often not from the orographic point of view. They have high production costs and no penchant for aggregation, but they are highly professional and provide specific high-value products that are internationally recognised. The challenge is to create the conditions to keep up the competition and maintain or even strengthen their market shares, especially abroad. The aim is to increase entrepreneurial capacity by strengthening the service network, creating new services where needed and facilitating access to innovations for individual cross-border area producers.   For MSMEs, individual responses are ineffective; those of organised network supply chains are necessary. It is a matter of developing a cross-border area strategy that will project the competitive ability of companies onto the outside, using a participatory approach that will systematically protect specific productions. This project also capitalises on the results of previous projects to improve the exchange of skills within the cooperation area. This way, adapting to market needs quickly and flexibly and a higher rate of entrepreneurship will compensate for the apparent diseconomies of scale against our primary competitors