Promotion of Gena products in forward-looking markets, i.e. Japan and Korea, through participation in trade fairs and outbound missions
SA 42799(2015/X) As part of this project, the Applicant has planned several actions aimed at acquiring potential customers in target markets and strengthening the company’s position in the markets where the company is already operating. The company’s export strategy is planned at okres:1.08.2020 —31.05.2022 and focused on two forward-looking markets: Japan and Korea Pd. According to the plan, the implementation of the company’s export development strategy will be carried out through the following activities: — participation as an exhibitor at international trade fairs and exhibitions at Mifur Milan in 2021 and 2022, Ambiente Frankfurt in 2021 and ISPO in Munich in 2022; participation in 2 outgoing bears related to forward-looking markets: Japan and Korea Pd. will commission the preparation and production of advertising materials. All the activities of the Applicant are aimed at increasing the competitiveness of the company because they aim to increase the volume and value of exports of the company’s product in selected target markets and to strengthen the positive image of the Polish economy on the international stage by spreading the message about innovation and the highest quality of Polish product brands. The applicant wants to promote leather and fur clothing and interior decoration products that are capable of competing with similar services in this industry that are present on the international market. The applicant selected the market as forward-looking: Japan and Korea Pd. The target markets for the Applicant’s product were selected for the following characteristics: 1/High attention to the quality of services provided; 2/Low rotation of suppliers; 3/Big market size; 4 Famous entry conditions; 5/Weather favouring the sale of the Applicant’s products. By selecting the markets indicated, the Applicant increases the chance of success in promoting the Polish fashion industry and meeting the indicators indicated in the application for funding. This will also contribute to the efficiency of spending