Eco-marketing to promote Eco-industrial Parks
ECOMARK wants to develop a GREEN MARKETING, specifically for Eco Industrial Parks (EIP) and generally for Industrial Areas (IA), with the aim of favouring the competitiveness of SMEs and a more sustainable community development. The Green Marketing principle is based on sustainable (Green) products, processes and services, and is oriented towards the external communication. Green Marketing is already an affirmed opportunity for innovation, but has not yet been applied to IAs. We consider that the Green Marketing principle can provide innovation related to goods mobility & logistics, energy supply and use, water cycle optimisation, a more sustainable waste management and as a follow up better Information and Communication (IC) networks. The main outputs will be guidelines for Green Marketing Plans (GMP), schemes for innovative services and demonstration of a reduced environmental impact induced by IAs on the local community. The GMP will be strongly market oriented.