Business ecosystem for TRadition and INNOvation
TRINNO brings together 5 pro-active regions (4 learning /1 Advisory) to address a common challenge.

In areas suffering from effects of the economic crisis, traditional industrial models cannot compete. Partners note the need for a dynamic business support system, helping enterprises and aspiring entrepreneurs to apply benefits of digital innovation (digital manufacturing, Internet of things, big data, etc) to traditional sectors.

The overall objective is to promote competitiveness in EU regions through improving policy instruments for business support systems that focus on applying digital innovation in the local economy.

Changes are expected to policy instruments (ERDF ROP, measures for SME competitiveness) and, in turn, to local business support systems. Partners exchange Good Practices (GP) to improve projects financed by the policies and provide input to possible management improvements.

They achieve this with an interregional learning approach starting from 2 GP (Barcelona business support ecosystem / Tuscan measures to promote innovation in traditional manufacturing) and integrating them with experiences from other partners. Using workshops, visits, staff exchanges and communication, partners develop Action Plans that result in;
•	Improved policy instruments, focused on business support ecosystems merging the traditional economy with innovative models/tools;
•	Better targeted funding for business support;
•	Increased capacity among partner staff and political/technical stakeholders;
•	Consolidated partnerships of technical / policy stakeholders, maintained as part of the business ecosystem.

Policy makers, business support providers and end beneficiaries (enterprises/aspiring entrepreneurs) will benefit. TRINNO lays the foundations for a system to support local economies by taking advantage of digital innovation. A new generation of highly trained business support actors will be able to support a new generation of innovative workers in traditional sectors.