Smart and Slow Tourism Supporting Adriatic Heritage for Tomorrow
TAKE IT SLOW is designed to establish, manage & promote Adriatic Region as smart, integrated, sustainable, accessible, year-round, green & slow tourist destination of the Mediterranean based on accessible, protected, valorised & promoted tangible & intangible joint natural & cultural heritage of its islands, coastal, inland & rural Adriatic. With realization of project activities within 36 months, DNC & 11 project partners & 1 AP will trigger high-quality level of services and products of tourism value chain through smart specialization concepts stimulating innovation, knowledge, competitiveness, networking and CB partnership processes. TAKE IT SLOW will develop CB partnership platform of scientific, private & public sector with 120 actors, strategic framework, methodology, monitoring system, marketing & promotion of CB tourism destination focused on 10 cultural & natural heritage, 10 ecolabel/green certification obtained and promotion of sustainable tourism realized and 7 natural and/or cultural heritage sites with improved accessibility put in place. Project will contribute to more balanced seasonality of tourism activities on natural & cultural heritage sites in Project area & make natural & cultural heritage a leverage for sustainable & more balanced territorial development.