InNoVativE Sustainable sTart-ups for the MEDiterranean
On the one hand, Mediterranean MSMEs face important challenges in terms of competitiveness, sustainability, internationalization and capacity to innovate which call for new solutions to ensure their growth and continued existence. On the other hand, greening the economy and enhancing natural assets can provide both economic and environmental benefits in the Mediterranean region. On this basis, the INVESTMED project aims at addressing both economic and environmental challenges, supporting new, sustainable business opportunities for young people and women in three countries: Egypt, Lebanon and Tunisia. INVESTMED is set to positively impact both MSMEs, which staff will be trained and coached to become more competitive, and public authorities, whose capacities to facilitate access and protect Intellectual Property Rights (IPR) to MSMEs will be reinforced.