Restoring traditional merchandise as a way to survive, revitalise trade and promotion and introduce modern forms of sale of Warmia and Mazury products
The scope of the project includes: 1) Establishment of a sales and storage and office hall. 2) Equipment of the hall – including the system of shelves and equipment 3) Office equipment, including, among others, necessary furniture, office equipment, intangible assets. The project aims to restore traditional merchandise as a way to survive, revitalise trade and promotion through the introduction of modern forms of sale of products from Warmia and Mazury. The profession of merchant and merchant craftsman was one of the oldest professional groups in the lands of today’s Warmia and Mazury as early as the formation of the Teutonic Order. It was the trade between the urban and rural populations, craftsmen, bourgeoises and peasants, as well as local and foreigners from various parts of Europe, which was the basis for the formation of the Prussian state, from which the present region of Warmia and Masuria draws its heritage. This active participation of merchants in the social life of the emerging statehood and their significant role in the economic development of the region – has become a determinant of the creation of an urban network that is still ongoing to this day, in virtually unchanged form. Economic historians agree that the economic activity of merchants, supported by regulations of local law, constituted the flywheel not only of the organisation of the city network in Warmia (and then to a limited extent also Masuria), but also the formation of modern statehood, which was first at the foundation of wealth and then the emancipation of the Prussian district. The project fits into the assumptions set out in the SzOOP RPO WiM for Priority Axis I (target tem). 3) since its implementation will create a competitive advantage for the company based on the economic heritage of the region. This heritage will be based on the unique offer of the Applicant, a product innovation on the company scale, and marketing innovations will also be implemented.