TRansferring Actions iN Sustainable mobility For European Regions
BACKGROUND Mobility Management uses ‘soft’ measures (e.g. information or coordination of existing user services), which enhance the effectiveness of ‘hard’ measures of traffic planning to improve sustainable mobility.  It faces resistance from key decision makers and remains a “minority” policy field that is established in very few European regions.  PIMMS (INTERREG IIIC) developed a “transfer methodology” based on identifying the Critical Success Factors behind best practice case studies, and transferring these CSFs from one region to another.  PIMMS TRANSFER will EXTEND, DEEPEN and PROMOTE this, by involving new Member State regions, and by an array of medium-intensity actions to drive the methodology further.
OBJECTIVES 
1) To stimulate modal shift towards more sustainable forms of transport by increasing the implementation of high quality mobility management techniques and policies in European regions. 2) To extend, deepen and promote best practice in mobility management
PARTNERSHIP
The partners are regions from 14 different Member States, represented by municipalities or regional agencies: 7 INITIATION REGIONS (from new Member States) and 7 PROGRESSION REGIONS (the PIMMS partners). A TRANSFER EXPERT (university) will assist the partners to achieve maximum European added-value.  9 of the 15 regions are Objective 1, with a wide geographical distribution across the EU.

MAIN ACTIVITIES 
EXTEND: continue the programme of Study Trips and Staff Exchanges, develop a programme of mentoring, focus on a revised definition of ‘domains’, review and extend the database of best practice, continue the successful programme of regional dissemination (conferences, websites publications) 
DEEPEN: EU-wide analysis of best practice in Sustainable Urban Transport Planning; a Schools Challenge (action to reduce car-to-school on a comparative basis); a multi-media best practice exchange during European Mobility Week;
a programme of Master Classes; a programme of pilot projects to test elements of the transfer methodology identified in PIMMS.
PROMOTE: a dissemination and training action for each of the three domains.  Thus; 28 Regional Conferences; one Schools; 3 expert conferences; web site, publications etc. 
KEY OUTPUTS AND RESULTS
* 280 new entries on the best practice database, validated by independent experts 
* 107 Study Trips typically involving 4 people for 3 days
* Major review of Sustainable Urban Transport Plans in all 27 Member States *17 regional and thematic conferences
* 1 schools conference* 2 “Schools Challenges”, with at least 14 schools competing to reduce car-to-school
* a mentoring workshop in each of 7 Initiation Regions   * 3 Master Classes on key mobility management issues
 * European Mobility Week events in 14 regions in 2009/10 with pan-Europe link-up  * 1 EMW DVD and best practice guide 
* 14 pilot projects supported and observed by all partners