Increasing the competitiveness of the company thanks to the implementation of a design audit and the development of a design strategy.
As part of the implementation of this project, a design audit will be carried out, analysing the company’s activities in terms of potential and design needs, resulting in a design strategy. The actions to be taken as part of the design audit are: analysis of the product offer; business model, technology, organizational structure, communication processes, marketing strategy, definition and characteristics of customers and competition and key industry, social and technological trends; analysis of design management needs; analysis of the offer in terms of the use of design and market potential. Based on the analysis, a design strategy, i.e. a design audit report containing the following elements will be developed: I.General characteristics of the company including design analysis of the company in terms of products, technology, organizational structure, customer communication processes, marketing strategy II.Description of the company’s environment in the field of design, including at least information on customer characteristics, description of major competitors and their products III.Identification and analysis of market trends, identification of key in the context of the enterprise industry, social and technological trends with high potential impact on the market Applicant IV.Assessment of the level of use of design in the company and its potential in this regard V.Definition of design problems in the company (product, business processes in the company, etc.) VI.Capacities to solve design problems VII.Description of proposed changes and innovations VIII.Recommendations of further detailed actions for the company. Duration of the audit and design strategy: 01.12.2019-30.04.2020 – detailed timetable and experts are described in the contract with the contractor attached to the proposal. The project leaders are: Magdalena Lubińska, Klaudia Gołaszczyk indicated as experts in the offer.