Implementation of the business model is a step towards the entry of My Pet Story Sp. z o.o. into foreign markets
The project is a response to diagnosed needs and is a set of actions leading to the achievement of internationalisation goals formulated in the business model. Product intended for internationalisation: myPetStory native application in the SaaS formula. Target foreign markets: Italy, USA, Germany. Tasks in the project to implement the internationalisation of My Pet Story product, in accordance with the recommendations of the business model: 1. Advisory services design promotional campaign in selected foreign markets 2. design and production of advertising and promotional materials: — catalogues – leaflets A5 – leaflets A3/A4 – keywords – graphics for the online campaign – business cards – advertising video in 3 language versions 3. translation services into foreign languages: Italian, English, German in terms of advertising materials and translation of the MYPETSTORY application into these languages 4. acquisition of fixed assets necessary for internationalisation: purchase of the system for videoconferencing – infokiosk 5. acquisition of intangible assets, necessary for internationalisation – additional functionality of the MyPetStory application for foreign partners and administrators on the My Pet Story side 6. costs of participation in the international fair Zoomark in Bologna (May 2023), including: a) Leasing of exhibition space with technical services b) advertising in trade fair media b) transport of buildings, advertising materials and infokiosk c) transport of 3 persons d) subsistence of 3 persons d) accommodation of 3 persons 7. costs of participation in international fair Telford in Great Britain (October 2023), including: a) lease of exhibition space together with technical services b) advertising in trade fair media b) transport of buildings, advertising materials and infokiosk c) transport of 3 persons d) diet of 3 persons d) accommodation 3 persons