ANALISIS FAKTOR – FAKTOR YANGMEMPENGARUHI KEPUTUSAN PEMBELIANDENGAN SISTEM PRE ORDER SECARAONLINE(Studi Kasus Pada Online Shop Chopper Jersey)
This research is caused by why consumer want to buy products with a
system of pre order online. Even though this system has some risk such as
deception by the seller, length of time the goods arrive and else. The aim of this
research is to analyze the influence of price, attractiveness post message, trust,
reputation and buying interest towards purchase decisions with a system pre
order online in online shop Chopper Jersey.
The Population used in this research are the consumers of online shop
Chopper Jersey. 200 respondents that taken as sample using non probability
sampling technique with purposive sampling approach. The analysis technique
used in this research is structural equation models with 16.0 Amos program.
The results of this research indicate that the price have positive impact on
buying interest. Attractiveness of the posting messages impacting positively on
buying interest. Trust have positive impact on buying interest. Reputation have
positive impact on buying interest and buying interest have positive impact on
purchasing decisions online