Strengthening the position of the Webchefs brand as a result of increasing the scale of operations on foreign markets
SA 42799(2015/X) This project concerns industry program IV. — promotion of the IT/ICT industry. The project activities will focus on markets: Canada (America’s Perspective Market), Hong Kong (BRIC Prospective Market — China), Israel (Middle East Perspective Market), Portugal and Switzerland (European Market). As part of the project, 1st participation in fair events is planned: 09.2020 DLD Tel-Aviv, Israel 11.2020 Web Summit, Lisbon, Portugal 06.2021 Collision Toronto, Canada 03.2022 Hong Kong Rise, Hong Kong, China. 06.2022 Collision Toronto, Canada 2nd business mission to Zurich and Montreal, Lisbon (3 missions) 3. benefit from advice on the internationalisation of the company — effective entry into selected prospective markets (Hong Kong, Canada, Switzerland). 4. Complementary actions: — production and distribution of information and promotion materials: gdgets, company folders and business cards — production of multimedia materials: 4 promotional spots, — production of foreign press advertising, Internet advertising, advertising in trade and fair catalogues, — production and use of the promotional panel of the Polish Economy Brand in accordance with the requirements and guidelines of the Programme The indicated promotional materials will be used throughout the project implementation period as part of participation in the fair and outgoing business mission. The project will be co-financed by the Applicant’s own resources