Out of the Blue - Isles in the MEDiterranean
The project aims to jointly develop the tourism potential by contributing to the improvement of the services offered via integrated tools for promoting innovation and expansion of integrated thematic tours Sicily - Malta, already identified and promoted within the project - MEDPOT funded and implemented under the INTERREG IIIA 2000-2006 and concluded successfully in June 2009. It is intended to broaden and strengthen relations and collaboration which have already been developed in the course of the Medpot project  among the Italian and Maltese tourism services companies, training institutes for tourism, socio-economic operators of the territory that are responsible for promoting tourism and manage the touristic resources of the interested areas: western Sicily – The Islands of Malta Gozo and Comino. Transnational operational cooperation aimed at creating an eco- sustainable tourism proposal and the promotion of the same through innovative channels and niche targets. This also in order to pursue a model of seasonally adjusted tourism and spread on alternative routes. It is intended to increase the attractiveness of the territories and employment, particularly of women, using the most innovative communication technologies. The main target of the promotion will be directed towards associations and international circuits that annually organise social travel itineries (Rotary, Lyons, Inner Wheels, ..)