SYSTEM FOR INNOVATIVE TOURISM IN THE HIGH MEDITERRANEAN
This project intends to implement the shared solutions that have been brought up for the critical and common deficiencies of the cross-border tourist entrepreneurial system through an organic set of actions and innovative services designed by the partners involved in the two participating countries. The regions involved boast a consolidated attractiveness to international tourism which is still too concentrated during the high season and focused on bathing resorts.  They all feature a considerable wealth of attractive resources not yet adequately exploited and systemised, which fail to meet their potential in terms of reaching interested groups of international visitors. The integrated diversification of the offer and highly innovative promotion will allow the seasonal adjustment of incoming flows as well as more permanence thanks to the multiplier effect that the creation of the single cross-border network will be able to generate.  The structure of the project also responds to the principles of its common challenges and addresses the identified sustainable growth needs, contributing to the enhancement of the priority supply chains, particularly tourism understood as a fundamental asset for growth. The general objective of the project consists in equipping the entrepreneurial tourism system with an organic set of innovative and highly integrated promotional tools and actions that will allow the full enjoyment of the attractive resources of the cross-border region.  The main results of the project will be an integrated system of services and products aimed at renewing the tourism offer of the areas involved and promoting it internationally.