Alliance for the Development of the South-Alpine Space
The developement of the southern alpine area had a slow progress in the last years. Meanwhile the human potential is missing. There are two different factors, which are decisive when people choose their place to live: Hard facts and emotional incitements like family, friends, landscape and values lived in place. The project encompasses both, emotional incitements and hard facts. Content of the project is to bring the peripher areas of Carinthia, Tyrol and South Tirol, including the cities of Spittal, Hermagor, Lienz and Bruneck, together to a common platform/brand/presence. The project is the strategic and organisational startingpoint to enhance the status of the southern alpine area and to align it in a future oriented manner. The project traces the following strategic approaches: 
- A clear positioning and communication of the area as a livable contrastpoint to the agglomerations of Bozen, Innsbruck and Klagenfurt.
- Development of at least 3 topics, which will be traced along the axis of Spittal/Hermagor – Lienz – Bruneck. The idea is to follow and present topics like higher education, mobility and value added chains. 
- Work together on the topic of stay & come (keyword: human potential). The spatial focus will be set on the axis of Spittal/Hermagor – Lienz – Bruneck.

This is the axis with the strongest connections regarding traffic and several other functions.