FAKTOR-FAKTOR YANGMEMPENGARUHIKEBERHASILAN USAHAPEMEGANG USAHA WARALABA(Studi Kasus Pada Waralaba Makanan danMinumanLokal di Kota Semarang)
Business franchise (franchise) is now growing in Indonesia. This is because
in Indonesia with a population of over 200 million people who have the biggest
market opportunity. One type of franchise that is being developed at this time is the
category of food and beverage franchise locally. This study aims to determine the
influeace of to determine the influence of business characteristic, business location,
and management ability about success business franchising in Semarang. And to
analysis the dominant factor in a successful business franchising in Semarang.
The populations used in this study iis the holder of franchise business in
Semarang. Samples taken are as many as 82 respondents, by using Non-Probability
Sampling method and Accidential Sampling approaches, that is the sample
determination method based on coincidence, which are the holders of franchise
business in Semarang.
According to the stastictical data analysis, the outcome is that the indicators
used in this study are valid and the variables are reliable. The classical assumption
test, that is multicolinnearity regression model, indicate that there is no
hsteroscedasticity, and the distribution is normal. Furtheemore, the analysis result
proves the three variable in this study business characteristic variable indicated the
most dominant result in business success influence . with regression coefficient of
0,362 followed by business location variable with a regression coefficient of o,336.
and bussines characteristic with a regression coefficient 0,296. Those result indicate
that all of the independenrt varable affect positively and significancely toward the
business through the F-test and T-test, while the Adjusted R-square value of 0,524
indicate that 52,4% of franchise business variable. In Semarang could be explained
by yhose three independent variables, and the remaining 47,6% is explained by the
other factors outside the study