Highlighting Artisanal Manufacturing, cuLture and Eco Tourism
HAMLET project addresses the valorisation of historical centres, villages and small towns through the sustainable development of tourist and economic sector, highlighting the environmental and cultural assets of the territories selected. By developing a common strategy of tourism management, the project aims to boost the cooperation and networking between Italy, Albania and Montenegro, bringing up to the same standard the level of products and services offered, reunited under a unique cross-border brand identity, able to identify Adriatic area peculiarities. At the same time, the introduction of the selected areas into the tourist circuit will boost the local economy, with positive effects of the employment and will halt the current social impoverishment. Several stakeholders will benefit from the cultural and environmental mapping: the public authorities will base protection and valorisation measures on more robust data; the cultural and environmental associations will become actively involved in project implementation; the citizens themselves will increase their awareness on the local heritage and on the importance of its preservation. The tourists will also benefit of the cross-border branding strategy (as the unique logo associated with the project events and locations will be synonymous with quality tourism), thanks to which they will be able to easily know and deepen the new diversified tourist offer. Lastly, the local craft SMEs will benefit from the increased tourist affluence and the services specifically designed in their support. Although each of the territory involved is characterized by local environmental and cultural peculiarities, a cross-border approach is strongly required in order to endow these players with common instruments for the tourist management and marketing, as well as similar infrastructures to facilitate the access to the tourist offer itself.