The diffusion of heritage through the internet. The case of Castile and Leon.
For a region or a country is very important that his main municipalities are present on the Internet, and one of the most simple and effective ways to achieve this is through an institutional or official website, in which every municipality can include information about his major attractions, especially those related to tourism, one of the major industries in Spain. Therefore, and due to the development of Information and Knowledge Society, whose main tool is the Network, is essential for municipalities to be present in the Digital Sphere. Donaire and Gali (2011) comment in this regard that «from the entry of Internet into the tourism market, digital media are becoming extremely important in the construction and dissemination of the tourist image of a place». Thus, this new medium allows municipal organisms to offer updated and detailed information of their cultural and tourism products, reaching a large audience at low cost. In short, the Web is «a window to the world» (Banos and Ramirez, 2004), an excellent way of stimulating tourism as dictated by current trends: through the mass diffusion of culture and heritage.