Territorial promotion based on cultural heritage in the transnational area alongside the ancient Roman road Via Claudia Augusta
In the Alpine area the Roman roads, as Via Claudia Augusta (VCA), were the first regular link between the North and the South of Europe. The territory alongside these roads was particularly involved in cultural and economic exchanges and is enriched by several evidence of the past. Today the ancient VCA is an element which brings together different cultures and populations, from the northern Adriatic to the area of the Danube, offering them the opportunity to meet and exchange experiences. The project aims to define a common strategy and best practices for the promotion of this transnational territory; its most important aspect is to create a network among the actors involved. Culture, local products, environmental resources and tourism are the components of the project which acts by transnational and local pilot projects and adopts an integrated approach within the framework of sustainable development. The project is open to the contribution of the local partners and to the collaboration with other similar initiatives and envisage instruments, as a territorial brand, in order to ensure vitality of the initiative in the future.