Leveraging results of 5 IT-HR projects to boost touristic valorisation of cultural, off-road, industrial and natural heritage
Project tackles one of the main challenges of the region: valorising and preserving the rich and varied cultural heritage and taking advantage of it in a sustainable way to support economic development. Also, it aims to overcome the negative impact of pandemic; the latter proved tourism to be an economic force and a source of livelihoods, raising awareness of this potential at the highest levels of government and amongst the public at large. However, it has also shown fragility of the sector being highly fragmented, imbalanced and still with low digital intensity. Based on IT-HR five previous projects‘ results, BOOST5 will deploy a systemic approach at a CB level, involving private and public actors in adoption of common strategies for cultural and landscape identity in order to: - eliminate main obstacles limiting full development of sustainable tourism offer; - promote community driven ideas and new market opportunities through capacity building plans about innovative approaches, sustainability and managerial skills; - promote synergies among diverse stakeholders and territories to speed up successful implementation of sustainable policies and environmental awareness; - pave the way for the next strategic steps such as green accreditation or zero impact tourism labels and building on next programming period opportunities.