(7161.24052017.110000401) CANADA EXPORT PROMOTION
OUR PROJECT CALLED “CANADA EXPORT PROMOTION” HAS AS ITS OBJECTIVE THE COMMERCIAL INCLUSION IN THE CANADIAN MARKET OF OUR COMPANY SPECIALISED IN THE PRODUCTION OF MEDIUM-HIGH-END SNEAKER SHOES; DOES THE CANADIAN MARKET HAVE GREAT POTENTIAL? ABSORPTION FOR OUR COLLECTIONS, CHARACTERISED BY CONTINUOUS STYLISTIC RESEARCH AND A HIGH QUALITY STANDARD, THE RESULT OF THE INSPIRATION OF CREATIVE DIRECTIONS AND THE ORGANISATION AND CONTROL OF EVERY STAGE OF THE PRODUCTION PROCESS. THE DATA AVAILABLE ON THE CANADIAN MARKET SHOW A VERY POSITIVE TREND IN CONSUMPTION OF PRODUCTS OF THE SO-CALLED “ACCESSIBLE LUXURY”, WITH A HIGH FASHION AND IDENTITY CONTENT, AIMED AT A TARGET MAINLY OF YOUNG PEOPLE, AND TO FACE WITH POSSIBILITIES? SUCCESSFUL BRAND COMPETITION ALREADY? ESTABLISHED OR EMERGING AND ACHIEVING THE ULTIMATE GOAL OF ACQUIRING NEW CUSTOMERS IN THIS MARKET, WE HAVE DECIDED TO IMPLEMENT AN ARTICULATED COMMERCIAL PENETRATION STRATEGY