Take Me Home/Take Me to Your Live – international furniture industry promotion program
Reference number of the aid programme: SA 42799(2015/X) Purpose of public aid:_Art.19 The owner of TMH, who has many years of experience in marketing large Polish brands, knows that promotion of the brand and building its awareness on a given market requires gigantic financial outlays, which the company does not have. Thanks to the grants and measures of the property, the company can reach the buyers of the largest distribution chains, online shops, architects and journalists through the biggest trade fairs, i.e. the most important decision-makers and participants of the furniture market. In the case of the furniture market, the importance of events is immense, because the market offer is richer each year, and the possibility of seeing, touching, evaluating the finishing and testing of furniture is extremely important in the purchasing process. Oh, God damn it. TMH on the Polish market confirms that the establishment of cooperation with large stores causes further interest and results in reaching not only an ever wider group of final recipients, but also to architects/editors of interior writings TMH within the framework of the project in the period I.2017- VI.2019 plans: — participation in 6 international fairs (2x IMM Colonia/Germany, Northmodern/Denmark, iSaloni/Italy, Stockholme Furniture and Light Fair/Sweden, Index/ZEA); — participation in an individual economic mission to the UAE as a selected prospective market for products offered by the company; —participation in forward market training; — the use of advisory services related to the same prospective market together with the development of a strategy for the company concerning expansion from the UAE; — preparation and implementation of additional information and promotion activities, including website translations and printing of catalogues and folders necessary to promote products especially at trade fairs. The planned action could not take place without EU support under the Smart Growth Operational Programme and their reality