“INCREASING THE COMPETITIVENESS OF BROLAM AS A RESULT OF A DESIGN AUDIT AND DEVELOPMENT OF A DESIGN STRATEGY”
As part of the planned task, a design audit will be commissioned. The audit will be carried out by a professional company ERGO DESIGN Sp. z o.o. As part of the commissioned tasks, the company will carry out a full analysis of the Customer’s activities, including: —the Employer’s analysis of the product offer, -the Employer’s analysis of the business model, – the Employer’s analysis in the field of technology, – the Employer’s analysis of the organizational structure, – the Employer’s analysis in the field of communication processes, – an analysis of the Client’s needs in the field of marketing strategy, – analysis of the Client’s market potential in terms of definition and characteristics of clients and competition, and key in the context of the Employer’s trade trends, – analysis of the Client’s needs in the field of contract management and subcontracting. A model strategy will be developed on the basis of the audit. The above mentioned activities will be carried out by the following experts from ERGO DESIGN Sp. z o.o.: Andrzej Śmiałek, Jadwiga Tynor, Ryszard Po Monday, Katarzyna Śliwa, who has extensive knowledge and experience in creating design strategies. The project covers the period from 02.05.2018 to 31.10.2018. The project will be financed from the Applicant’s own resources.