Las ferias de comercio como herramienta de mercadeo para la promoción de exportaciones
TRADE FAIRS IN MARKETING AS A TOOL FOR THE PROMOTION OF EXPORTS This research work is our concept of what should be a process of comprehensive and systematic creation in marketing and export promotion, coupled with the detection of the need for institutions involved in the production, marketing and promotional support den actual daily feeding the altruistic spirit of entrepreneurs about to penetrate new markets with their products and services without thinking exclusively about economics, but in terms of search and use of own or external tools available, aimed at achieving sustained growth through successful participation in international trade fairs. The concepts presented for participation in International Trade Fairs analyzed and suggested to be adopted, given that many initiatives are valuable if they are applied, but if in the process of carrying them out do not take into account the suggested methodology are doomed to fail because the initiative itself killing her, as we will be very conscious about the great care must be taken in marketing, design strategy, marketing plan and monitoring and evaluation of participation. When we point out the advantages of selecting the market and product display to claim market, we believe that the new companies they should not be left alone. Many of them do not yet have sufficient financial capacity to compete with large companies and sworn in potential markets and further, noted the particular need for support from government and private sector external advisory level. The adoption of participation in trade fairs and as a strategy for export promotion is a direct function of export businessman, obviously counting on the commitment and dedication of commercial assessment process. We must also consider that every effort is made in relation to export, is to bring a new source of enrichment for our country and its economic systems: hence its great value. Quito, Metropolitan District, March 8, 2010 ING. JULIO MAURICIO VIZUETE M. ING. PATRICIO ESTRADA H.