ROMAN ITINERARIES
The travelling public's growing interest in archaeology is a typical example of what is often referred to as "motivation tourism", a set of new market segments opposed to "generic tourism". The main challenge of the ROMIT project is to find new ways of preservation and management for Roman archaeological complexes to integrate them into local development policies. The aim is to protect the heritage in an area embracing cities of Roman origin situated in Emilia-Romagna, Bavaria and Western Greece, and also to create employment and foster regional development through an intelligent enhancement of the cultural resources, with special benefits for the institutions, local actors and populations of the involved territories. The ROMIT project covers two major lines of action: a thorough research action aimed at comparing the management systems of the involved sites, identifying their weaknesses, successes and potentials, and drafting and testing transnational public/public and public/private co-operation models for the development planning of archaeological sites which facilitate their integration into the regional and local policies.