OPEN TOURISM – Cross-border cooperation network for an open-to-innovation tourism
To develop innovative strategies and tools able to promote natural and cultural wealth and favour a sustainable tourism is the challenge that OPEN TOURISM partners have to face to fully exploit their potential and become more competitive.
OPEN TOURISM aims in fact to develop and implement a cross-border public-private cooperation strategy to promote and enhance local heritage and favour economic and social development.
An innovative strategy will be implemented, based on a new concept of tourism (focusing on a deeper relation visitor-local community); a cross-border governance and marketing model; and a more structured and modern tourist offer.
In particular, Italian, Albanian and Montenegrin partners will follow a 3-step path: 1) they will develop a shared model to design and manage policies to jointly boost their attractiveness; 2) they will realize a set of new products (a common brand, thematic itineraries, promotional kit, a Platform, an APP); 3) they will create an extended system of tourist information points with local tourist and economic operators.
To meet this ambitious challenge, cross-border cooperation will be fundamental. It will allow to develop a more inclusive and broader network; maximise efforts in finding solutions to common problems; pool resources, expertise and ideas to create synergies and support one each other; develop more comprehensive and effective strategies, products and services; gain from economies of scale.
The project will benefit the partnership, public and private stakeholders involved, local tourist and economic operators, visitors, but also local communities as a whole and all territories that will decide to replicate this experience.
Important changes are expected : the empowerment of public and private actors involved, the spread of a new idea of tourism based on the relation tourist-territory, the delivery of a qualified, differentiated and non-seasonal tourist offer.