Plan de negocios para la creación de una empresa de producción de gelatina de pitahaya y ciruela pasa con la importación de envases desde China para su comercialización en la ciudad de Quito
In Ecuador, the food and beverages industry has a high participation in the market, becoming ever more demanding in price, quality and taste. However, in the industry there are very few brands that are recognized by consumers, therefore, the investment is not very high for the entry of new brands resulting attractive for the present business plan, especially in Quito. It is important to highlight that the market is very open to new healthy products that provides vitamins and fiber that the human body needs especially nowadays due to stress. The present project consists of a business plan for the production and commercialization in Quito of a jelly made of pitahaya and prune, in packages imported from China. The plastic containers will be imported from China, due to the low costs and variety of suppliers that this great country has, without forgetting that it is one of the largest exporters worldwide. Ecuadorian companies will provide the other inputs for the final product. It is important to note that these mixtures of flavors with sweet fruits will provide several vitamins, among them; Vitamin C, B1, B2, B3, potassium, minerals such as calcium, phosphorus, iron and soluble fiber. Fruits with great benefits because it delays cell aging, strengthens the immune system, stimulates the production of blood cells and platelets, regulates intestinal transit, gives the sensation of fullness and reduces high cholesterol levels. With all the qualities mentioned, this product will improve the health and quality of life of the people living in Quito.