Empowering new venture growth - rdna
We are an Amsterdam-based startup with the ambition to help startups translate their ideas into successful businesses by using cutting-edge scientific knowledge, predictive analytics and industry best practices. RocketDNA is a modular software solution that empowers incubators to build a portfolio of fast-growing businesses through tracking, improving and predicting new venture performance. At the same time, it enables early-stage startups to grow in a professional and structured way while improving communication, knowledge exchange and transparency in the relationship with incubators. We employ a highly co-creative approach to product development, comprising frequent client interactions and close collaborations. Our goal is to use predictive analytics to integrate and evaluate various success factors that help better explain venture growth. We will use the feasibility study to develop two highly innovative features for our software that are part of our product strategy and enable us to scale up rapidly. These two solutions comprise a) the (automated) recommendation of concrete action to startups based on their idiosyncrasies and b) the prediction of scores, reflecting the overall likelihood of startup success.