Common Initiatives to AcKnowledge and valorize tourism potential of the programme area through cinema
Light, Camera, Action!
Ciak project aims to improve and promote the touristic attractiveness of the area of Puglia, Region of Epirus, Region of Ionian Islands and Region of Western Greece through initiatives linked to the audiovisual sector.
Do you know that culture and heritage is a primary motivation for more than 50% of travels?
Thanks to Ciak, the valorisation of the natural and cultural heritage through short movies, documentaries, fiction, animations about the common story of Italy and Greece will increase the awareness on the image of these territories and will support a cross-border creative industry sector. Ciak will enable policymakers from tourism and screen sectors to work together for the first time, closing the knowledge gap in understanding the economic benefits of cross sector collaboration for their regions, implementing new models to promote cultural and natural heritage through audio-visual products. CIAK will implement several cross-borders activities such as:
“Memory” consisting in the executive production of 10 short movies about the common story of Italy and Greece; this task is given to young under-35 directors coming from the involved territories, in order to make them active protagonists of their own lands’ cultural development
“Greece-Apulia Experience”, a screenwriting itinerant workshop between Puglia and Greece involving location scouting activities
Support to several Festivals in the project area focused on cinema to promote the distribution of Greek and Italian movies in each country.