Innovative value chain development for sustainable plastics in Central Europe
Capability for the diffusion of innovative biodegradable solutions among producers of packaging and other plastic products is dependent on the expectations of end-user industries (food sector, retail, medical and health sector). As long as these players are not convinced of the economic and environmental benefits of introducing biodegradable packaging and half products in their production systems, the critical mass for making bioplastics affordable cannot be reached. Moreover, due to the fact that misleading information on bioplastics has entered the market a lot of mistrust among the end-users arose.

To break this circle of mistrust and in order to find the critical mass for implementation of innovative environmentally-friendlier solution a systemic approach is needed within the Central Europe. The project PLASTICE enters with its idea directly in this point. By enabling intensification of interactions between demand and supply sides and by developing and implementing new tools in packaging, the project will path the way to new product applications and diffusion of innovation processes.