(12057.23072018.127000429) ICNM
THE ITALIAN CRYSTAL COMPANY? AN ITALIAN COMPANY THAT PRODUCES AND MARKETS ARTICLES IN CRYSTAL, CERAMICS AND PORCELLANA.IL PROJECT?INTERNATIONALISATION: CONSOLIDATION AND NEW MARKETS? IT INTENDS TO PUT IN PLACE TARGETED INTERNATIONALISATION INITIATIVES AIMED AT SPECIFIC SECTORS AND MARKETS. THE OBJECTIVES OF THE PROJECT ARE TO CONSOLIDATE THE BRAND’S PRESENCE IN CHINA AND TO INCREASE PENETRATION IN THE ARAB EMIRATES, THE USA AND RUSSIA.THE INITIATIVES WILL CONSIST OF:1. COMMUNICATION ACTIONS: CREATION OF THE COMPANY WEBSITE IN ENGLISH;2. PARTICIPATION IN INTERNATIONAL TRADE FAIRS AND EXHIBITIONS: SALONE DEL COMPLEMENTO D?ARREDO 2019 IN MILAN, FAIR ENVIRONMENT FRANKFURT 2020