Clusters of Innovative Zero-km Agrofood Marketplaces for Growth
High-quality zero-km agrifood products directly on your table at the same price of standard-quality mass retail stuff. This is the aim of the CAMARG project testing a brand new and easy web-based service to support clusters of small local producers of agrifood excellences in organising self-sustaining supply networks able to deliver daily the selected food to the consumer locations._x000D_
The CAMARG actors are then producers, namely farmers, food artisans and small retailers, feeding the eCatalogue with their offer; customers, namely elderly, sick or busy people as well as tourists, willing to have the bought food delivered at home, office or hotel; and carriers, namely small hauliers provided with cooled vans, covering the picking and delivery routes._x000D_
The deployment of the CAMARG service at the local scale will enable producers to finally overcome the hard market competition with the emerging mass retail business model asking for large quantities of few standard-quality product types, while they are normally small sized, many in number and each able to supply limited quantities of very high-quality selected products._x000D_
Of course different regions present different conditions for the uptake of the CAMARG service. Starting from the available basic technology the transnational nature of the CAMARG project will help developing an improved solution suitable to be configured and adapted to grasp at best the specific needs of every possible exploitation territory in the European MED area.