EXPLORLAB
"This project is part of the plan GRAIES LAB": ExploreLab is focused on touristic dimension and its capacity to product important fallouts in terms of quality, services, economic opportunities and so attractivity. At the origin of the project, it’s the growing awareness of the fact that tourism is dynamic which is not directly transformed in opportunities, due to the worth quality of the touristic offer. ExplorLab has fixed to itself the objective to bettering the quality of touristic system thorough the promotion, the innovation and the development of the existent things, in a sustainable logic, thorough the active participation of local actors (co-creation) and in an integrated manner with other projects. To reach this objective, the project prevents actions of communication and promotion, the creation and valorisation of spaces and discovery paths of the territory and the experimentation of innovative services. This complex and articulated task will be conjointly realized and will allow to qualify the offer but also the related promotion, and to work for an innovative local governance of tourism.

According to defined challenges of ALCOTRA’s program (intelligent, sustainable and inclusive growth), the strategic objective of the PITER is to make attractive the territory of rural and mountainous areas. Attractive means “endowed with an attraction power”, which “attracts toward one” and which it’s pursue in time. Three factors determine this “attraction power”: capacity to attract, which means an approach system, instruments and actions to define the area, rules and direction for the action; experimentation of services and strategies defined according to real needs of the territory; the capacity to transfer competences and passion. The principal result expected, sustainable on long term period, is the creation of Active Rural, Innovative and Solidarity Generations: make actors of the territory (actual and future) consciousness of the added value of innovation and the networking of opportunities and competencies. The PITER is focused on 5 strategic elements: governance, jobs territory, mobility and services of proximity. Direct beneficiaries of the PITER will be local administrators of the concerned sector and those who are living/working/receiving from the territory. The working method, which represents an added value and a new/original element, is based on an open co-creation approach and of CLLD ans on LivingLabs wich will be activated for each project.