Deer Top Opportunities- Economic Promotion Cities and Jelenio Góra SMEs
The subject of the project is the economic promotion of the City of Jelenia Góra and actions to increase the competitiveness of Jelenia Góra SMEs on foreign markets, i.e.: — economic promotion of the City of Jelenia Góra at national investment and tourism fairs – participation in the role of Exhibitor; — economic promotion of the City of Jelenia Góra and promotion of the offer of SMEs at foreign fairs – participation of representatives of the City and SMEs as Exhibitors; — purchase of personalised promotional gadgets; — production of promotional film and advertising spots; — delivery and installation of external information monitors (so-called totems) for presentation, among others, of the City’s investment offer and promotional film; — broadcast advertising spots on national television; — promotional campaign of the economic offer of the City on trains INTERCITY; — organisation of two study tours for economic journalists from Poland and abroad; — publication of a promotional article in an industry magazine distributed at international trade fair events and in office centers. The applicant and beneficiary of the project is the City of Jelenia Góra. The project will be implemented by a team of employees of the City Hall of Jelenia Góra and external contractors of services and supplies. The result of the project will be an increase in investors’ interest in the investment offer of the City of Jelenia Góra and the establishment of foreign trade contacts by Jelenio Góra SMEs, which will enable them to develop and strengthen their position on the domestic and foreign market. The activities carried out as part of the promotion campaign will directly improve the image of the City of Jelenia Góra and will provide the project recipients with detailed information, both in the context of the investment and tourist attractiveness of the City of Jelenia Góra.