KURUMSAL KİMLİK ÇALIŞMALARI: BEKO ÖRNEĞİ
Today, the only purpose of all brands and foundations are creating a positive perception and intensifying this perception as a continuous. The most important factor that is the same everywhere; a corporate identity that is formed as a result of good research. A corporate identity has represented the company's attitude and behavior inside/outside the company. When we meet a new brand, foundation, or association, the questions about this formation appear in our mind. At that point, the corporate identity has given an answer for these types of questions. The targets of that study are interaction theory, corporate identity that is related to identity case, researching of the brand of Beko about corporate identity, used the various materials in the brand's corporate identity and results of them. The other part of the study is how to apply a created corporate identity by dealers and its effects on consumers. As a result, the positive effects of corporate identity on people and being persistent are produced with different datas