(12057.23072018.127000430) DDS CUSTOM
THE MARKETS TO WHICH THE COMPANY IS AIMING AND WHICH ARE INCLUDED IN THIS INVESTMENT PROGRAM ARE CHINA, KOREA AND RUSSIA. IN SOME OF THESE MARKETS, DOES THE COMPANY ALREADY HAVE? AN ESTABLISHED POSITION THAT NEEDS TO BE DEEPENED WITH A PROMOTION THAT GOES TO LOYALTY THE CUSTOMER (RUSSIA). IN OTHER MARKETS (CHINA AND KOREA) DOES THE COMPANY HAVE VERY LOW MARKET SHARE AND THIS PROJECT? CONSEQUENTLY, IT AIMS TO STRENGTHEN THE POSITION WITHIN THEM.