Promotion of the Elektra brand through participation in the industry program of promotion of machinery and equipment.
SA 42799(2015/X) The object of the project is to support the company SŁAWOMIR Lenik PHU ELEKTRA in the field of brand promotion in foreign markets through the participation of the Applicant in the programme of promotion of machinery and equipment. As part of the project, the applicant will participate as an exhibitor at the fair: 1.TRAKO 2019 2. InnoTrans 2020 3. Ugol Rossii & Mining 2020 4. ENERGETAB 2020 It is also planned to organise individual missions to Serbia, Greece, Russia, Australia, Latvia and the Czech Republic. Forward markets where promotional activities will take place: Serbia, Russia. Research conducted by Pentor shows that fair events are one of the most effective marketing tools. Trade fairs, exhibitions and exhibitions are among the most popular industry events. Despite the progress of technology and the development of means of communication, in particular information technology, the fair remains a key and most effective form of attracting foreign counterparties and developing business, due to the possibility of establishing direct contacts with foreign current and potential customers and checking foreign competition, as well as conducting a direct review of the current offer, which cannot be replaced by virtual contacts. Thanks to the implementation of the project, Elektra will promote its brand on foreign markets and acquire new contractors, which will result in an increase in the export activity and export value of the Applicant. Participation in fair events will also make it possible to establish direct relations with existing and potential contractors, which will allow us to gain knowledge about their needs and expectations. The acquired knowledge will allow to adapt the commercial offer to the requirements of foreign customers, and thus to further internationalise the Company’s business. The implementation of the project will be financed from own resources.