365 Days - World of Mountains
The goal of the project is to develop the two neighbouring border regions Nassfeld/Pramollo and Tarvisio/Valcanale into an all year cross-border tourist destination while protecting the common natural and cultural heritage and enabling its sustainable economic use. The project contributes to the cross-border interconnection of tourist activities happening within the scope of a resource conserving, eco-friendly and sustainable tourism, focused especially on the fields of nature, culture and culinary arts tourism well as in the field of experience and adventure oriented nature
activities. Cross-border packages of tourism offers and services being based on the natural and cultural heritage of the region are to be developed. To ensure an efficient use of the offers and services a mobility concept, focused on a connected, sustainable and eco-friendly mobility, is to be prepared. Cross-border marketing activities will be designed and implemented promoting all year tourism and increasing the degree of the border region’s publicity and thus, rising thetourism value added. With the implementation of a cross-border IT network, including a visitor card, a booking
portal and online-communication, prepared in cooperation with accommodation providers, tourist attractions and mobility offers, the visitors are to be provided with a simplified and up to date access to tourist offers and services.