Creation of a short-term export development plan and long-term business strategy for international activities AKAT-GROUP Sp. z o.o.
The project consists of the development by an external specialised company, selected in the procedure for awarding the contract, respecting the principles of competitiveness, a multi-annual business strategy (2018-2022) and an export development plan (2018-2019), which will serve to internationalise the applicant’s business activity. Strategy papers will cover at least two foreign markets: Russian and Norwegian. It is assumed that both strategy papers will identify other markets in which the applicant should exist in order to optimise the business dimension of the company’s internationalisation. The strategy will include a comprehensive and detailed analytical part, including multiple types and objects of analysis, and a proposal (recommendation) part indicating specific, dedicated ways of entering and operating the target market (marketing tools, pricing strategy, etc.) which will have a key impact on optimising the company’s costs and profits in the long term. The strategy will include: 1. the date of commencement and completion of the preparation of the document; 2) the period for which the document was drawn up (more than 24 months); 3. the analytical part in the foreign country concerned: — SWOT analysis – PEST analysis – Porter’s 5 forces analysis A3 – benchmarking competition analysis – quantitative data on target markets. 4) the recommendation part in a given foreign country: — selection of optimal methods of communication, – selection of appropriate means of promotion, – recommendation to adapt the offered products to the requirements of the foreign markets (including the need to obtain legal assistance, adopt a specific pricing strategy, standardise services and record contract patterns, assistance from foreign and national advisers, specialists, graphic designers, advertising agencies), – recommendation in terms of opening new business channels