Parks as business opportunities and development strategies
Purpose – The aim of this study is to identify factors that users find important in their use of the neighborhood park (to evaluate design of the neighborhood park from the view point of users) and to consider the impact of well designed neighborhood parks on business strategy compared to the traditional view.Design/methodology/approach – The population of this study was drawn from park users and neighborhood residents. Park visitors were conveniently sampled through an intercept survey method form. Taman Sri Nibong Park is one of the biggest neighborhood parks in Pulau Pinang. A total of 173 questionnaires were returned. The data were analyzed through the use of descriptive statistics.Findings – By knowing the needs and preferences of visitors and neighborhood residents, the present study concludes that more efforts should be made to include certain qualities in designing neighborhood areas to attract more visitors and investors. Related to the effectiveness of design on park users' perceptions and prefe...