Internationalisation of Donica Dariusz Studio 2D through the development and implementation of a new business model
The subject of the project is the internationalisation, on the basis of the attached Business Model, of products with the greatest potential: modular kitchen furniture — selected for internationalisation for the market of France and Italy. The applicant so far has only carried out the necessary market analyses on its own, so it was decided to choose a professional external entity that carried out a thorough analysis of the planned scope of activities and prepared recommendations of the best solutions for business activities on new international markets. In accordance with the principle of competitiveness, the services of the European Training and Advisory Group Sp. z.o.o. were selected for the development of the model. The service was carried out between 21 April and 21 May 2021 and amounted to a total of PLN 30 000 net. The scope of activities included the choice of foreign markets based on the portfolio method. The main tasks of internationalisation are: Preparation of a business model based on an in-depth diagnosis of the situation of the company and research based on the portfolio method Preparation of the product to the needs of the markets through marketing research, diagnosis and preparation of communication channels, distribution and processes, preparation of a detailed promotional campaign plan with documents necessary for the introduction of the product to the new market — catalogues, translations, advertising materials Economic mission in France, Economic mission in Italy.