International Augmented MED
The project in brief_x000D_
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The Mediterranean as a whole attracts around 30% of international arrivals and of tourism receipts. Increased international competition is nevertheless impacting the position of the Mediterranean region as a leading destination in the global market. Product diversification and innovative tourism services are key drivers to maintain and enhance the attractiveness of the Mediterranean destination on international markets._x000D_
This is the purpose of I AM project which aims at developing innovative multimedia technologies for the management of cultural and natural heritage. Visitors will have the opportunity to rediscover various sites and monuments - such as the old city of Byblos in Lebanon, the El Khadr Greek-Orthodox church located in Taybeh (Palestine territories) and the archaeological site of Bayt Ras in Jordan - under a new perspective thanks to the potentialities offered by 3D reconstructions, Augmented Reality installations or interactive illumination. A large portion of the project will also be dedicated to awareness raising, training and transfer of innovative multimedia technologies for tourism site management._x000D_
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Specific objective_x000D_
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To develop a self-sustaining cross-sector system, linking the Information Technology and Tourism sectors, which will encourage a better seasonal and geographical spread of tourist arrivals by means of product diversification.