PROMOTION OF THE TERRITORY FOR THE COMPETITIVENESS OF SMEs OF GREEN & BLUE TOURISM in THE CROSS-BORDER SPACE
This project aims to make SMEs in the tourism sector more competitive and marginal and island cross-border areas more attractive by promoting joint positioning and promotion systems for innovative tourism products. The general objective is to increase the sustainability of cross-border tourist demand by enhancing typical local features while countering the phenomenon of "mass tourism". The partners will develop a Joint Action Plan and agree on a working methodology to promote the seasonal adjustment of the cross-border tourism offer, which by the TERRAGIR 1 and 2 projects developed in part. The plan will qualify existing green & blue tourist packages and create prototype packages for less known marginal and insular areas, also in a cross-border perspective. The G&B Tourist Packages will make available to a wide public a great variety of activities allowing a seasonal adjustment of the flows (museums, farmhouses, typical products, local folklore, fishing tourism, sport fishing, outdoor sports and nature). Furthermore, flexible “do-it-yourself” cross-border tourist packages will meet specific individual requests integrated with the partner’s tourism portals (dynamic packaging). A Marketing Plan attentive to the needs of the previously identified market segments will allow to reach a vast regional, national and international public, also thanks to the experimentation of new online communication techniques (viral marketing, guerrilla). The Integrated System of the G&B Maritime Tourism Offer thus created will be sustainable also thanks to the signing of a Memorandum of Understanding that will oblige partners beyond the duration of the project.