Plan de negocios para producción y exportación de aceite de maíz orgánico ecuatoriano hacia Madrid - España
The following work exposes the business plan of the elaboration and production of organic corn oil for exportable purposes and to make the sector grow economically since the two countries involved are showing growth, Ecuador with 2% and Spain on the 3 %. Reflecting this improvement in GDP. It should take advantage of the growth proposals as an incentive by the national institute of agricultural research for technology within the food industry which is motivated to the development of new technologies for production in this industry, but in a more environmentally friendly way. Consumers of this product in Spain are identified; however, there are no suppliers of this product which comes into competition with olive oil which the number one oil is purchased in this target market. Through the qualitative and quantitative analysis can determine the acceptance of this product by customers in the Spanish market, likewise the determination of the price and the attribute of the product was most welcomed by the respondents in this case its characteristic of being an organic and healthy product free of transgenic. Finally, before an extensive financial analysis, it can be concluded that the project is profitable based on the financial evaluation projected at 5 years, with a prompt return of the investment as well as the debt, liquidity and production capacity sufficient to cover the demand. Expanding is a clear idea of the business over time, win the client portfolio and take advantage of the growth in the territory with this innovative product that will make the industrialization in the country is driven by more derivatives of Ecuadorian raw material.