Improvement of production capacity in ESTREL EAD
This project proposal aims at acquiring technologically innovative software, allowing complex analysis and extraction of diverse information from pre- or currently recorded video streams. For the implementation of the project, an entirely new high-tech hardware infrastructure will be purchased and built to serve the software and thus help optimise production processes and ensure continuity for the provision of sustainable services. The main objectives of the project are to increase the production capacity of the company and increase its export potential by diversifying the range of services offered by ESTREL EAD with services aimed at identifying and extracting specific information from a variety of video sources under constant video monitoring. The implementation of the project will allow Estrel EAD to offer IT services related to automatic monitoring of television content. At present, this service is offered on the Bulgarian market in rudimentary form, through analysis of TV content through human factor. In the presence of a competitive IT platform, this service can be offered in an automated and many times more precise option. Clients of this type of service would be all major advertisers in and outside Bulgaria, as it would allow them to make a precise analysis of the distribution and effectiveness of their media budgets. A number of market studies show a sharp increase in the efficiency of the use of marketing budgets after offering a quality automated IT service related to analysis of video content, which creates prerequisites for guaranteed successful implementation of the service in Bulgaria as well.