QUALITY MADE BUSINESS ACCELERATION
General objective: To incubate/accelerate 12 start-ups in the identity-linked tourism industry working in urban areas - districts that are less attractive to tourists, face critical social-cultural issues and risk businesses leaving -, by boosting the entrepreneurial fabric of the sector and regenerating the local economy.
 There are urban areas that are being affected by de-industrialisation, where it is important to revitalise the economy and local culture. Cities such as Genoa, Livorno, Cagliari, Toulon and Bastia generate interest among tourists, but do not attract the attention of the market, especially not on an international scale; instead, they continue to be cities to pass through rather than to stay in.
 The development and promotion strategy for the start-ups begins by successfully defining the product/service identity and is based on the processes, solutions and promotional actions of the Quality Made Brand guidelines produced by the SMARTIC project.
 By capitalising on the QM experience:
 - the entrepreneurial fabric and competitiveness of businesses operating in the tourism industry, in less touristy urban areas, will be increased.
 - the foundations will be created for the development of a local economy as an element able to bring identity-linked value, also for those travelling for tourism.
 - a virtuous relationship will be developed between the economy and the local area, based on the QM brand.
 The incubation/acceleration incentives for the 12 start-ups, implemented by capitalising on SMARTIC and the QM brand, concern:  the creation of identity-linked tourism products, the brand’s business model towards which the start-ups will be guided, the sales and marketing system for the brand and certified companies which will be enhanced by including the 12 start-ups, the network and cross-selling system between certified companies.
 The project is made up of five implementation components:
 T1 Audit and QM incubation
 T2 QM Mentoring and Networking
 T3 QM consulting services
 T4 Creation of QM tourist packages
 T5 Enhancing Marketing and Promotion