Chinese Brands' Marketing in 2010 FIFA World Cup South Africa——An Example of Yingli China
Chinese brand' entering to the World Cup's marketing ranks,is the pride of Chinese people.With Yingli China entering to the World Cup,there were mainly four factors:technological and economic strength to upgrade,successful marketing of Confucius Institute,scarce resources——the World Cup to attract Chinese enterprises,the world's advocacy about philosophy of environmental protection.The strategies of Chinese brands in the World Cup's marketing were;the strategy of brand personality,the strategy of brand communication,the strategyof brand sales and the strategy of brand management.Yingli China successful entry into the World Cup marketing,to Chinese companies,there were the following revelations;To promote international brand,it should be spent no expense,make full use of characteristics of marketing,take advantage of the integrated marketing opportunities of the medias,promote the green marketing idea.