Prioritizing low carbon mobility services for improving accessibility of citizens
The Mobility-as-a-Service (MaaS) is a recent concept whose main objective is to change the way people travel and pay for mobility services. The provision of transport services is one of the key pillars of strategic importance for regional authorities. Therefore, regional policy instruments can play a valuable role in supporting the introduction of MaaS and simultaneously ensuring these new platforms will contribute to low carbon transport policy-goals, social inclusion and increased levels of accessibility.

The main vision of PriMaaS is to promote the integration of traditional collective transport modes with personal and innovative ones by creating equitable mobility services truly focused on citizens' needs. Regional and national policy instruments should be adapted to promote a fully integrated intermodal approach between all transport services, namely by using data provided and gathered in real time about both travel demand and travel supply. At the same time, multiscale policy instruments should ensure that the more comfortable and affordable travel options for any individual to get from A to B has also minimum carbon levels. 

PriMaaS aims at increasing inter-organizational collaboration and building trust among key stakeholders (transport authorities, operators, providers of mobility services and consumers protection organizations). This will be achieved by promoting thematic regional and interregional exchange of experience events. 

By collaborating with the policy learning platform, PriMaaS will contribute to feed a knowledge hub focused on increasing accessibility levels based on the MaaS concept, therefore contributing for unravelling the full potential of regional transport networks and maximizing their efficiency. At the end of the 1st phase, 4 policy briefings and 6 action plans will be available to support policymakers and prepare regional policy instruments to a new arising paradigm in the transport sector.