Promotion of the Ragaba furniture brand in selected foreign markets and the development of the export value of this brand’s furniture
SA 42799(2015/X) The Ragaba furniture brand promotion project concerns the furniture industry promotion programme. Ragaba is a brand of unique niche furniture, which is why we see sales growth in foreign markets due to the fact that internal demand for our products is limited. As part of the project, we intend to take part in 3 fair events and 5 outgoing missions, as well as to carry out advertising activities in the form of preparation of catalogues in four language versions (Polish, English, German, French) and information activities on search engines, B2C marketplaces, maintaining a Facebook account and Instagram between April 2021 and June 2022. Activities on the Internet and social media would be conducted in Polish and English, due to the fact that English has become a universal language. Two planned fair events will take place in Poland, and one in Germany, while outbound missions will concern fairs in Germany (2 missions), one of the outgoing missions will concern the Italian market, one Swiss and one American (the fair in the USA). We chose the United States of America as a forward-looking market and planned an outbound mission to this market. The project will be financed from the Applicant’s own resources.