Motionlab: data driven saas platform that made the complex video-personalization accessible and easy
Traditional marketing communication is losing its effectivity and companies search for new ways how to engage, win or retain their digital customers to generate better revenues and to optimize marketing costs. Personalized video as a marketing tool is a key. Motionlab is a unique complex cloud-based and GDPR compliant video platform for self-service creation of personalized videos 1. in high volume and 2. in individual mode. Our aim is to help digital and marketing agencies or productions to create better relationships with brands, to speak individually with their digital customers, to increase productivity and efficiency of sales, marketing or customer services, to improve end customer experience and to save money. Motionlab is designed for an independent use by customers on a fast-growing video advertising market, valued of US$52.0 billion by 2023. Motionlab opens the access to videopersonalization for every customer: even small video production agencies can have the powerful tool, no need to be dependent on expensive vendors or their limited solutions. With Software as a Service business model Motionlab can easily enter into new segments and markets. Our vision is to create the multilevel B2B2B business chain to support our expansion. The aim of this project that belongs to the TRL 6 is to develop marketing and deployment process and organization to support internationalization of Motionlab. The feasibility study is focused on assessment of “go-to-market” options, IPR & Regulatory Strategy validation and business plan update. Motionlab project aims at generating annual turnover of 46 million EUR by the end of 2022. The project is of strategic importance for growth and transformation of the company from an innovation-driven startup, to a market-oriented global player. The aim of the Phase 1 project is so to check the feasibility of scaling-up the Motionlab for a broad commercialization on the European and North American markets, e.g. by the EIC Accelerator funding