la decisión de consumo y el perfil del producto de las marcas de embutidos la Iberica y Plumrose en la ciudad de Riobamba periodo 2015.
In the present work before titulation, a study on THE CONSUMPTION DECISION AND PROFILE OF THE PRODUCT CONCERNING THE BRANDS OF SAUSAGES LA IBERICA AND PLUMROSE wad conducted in the city of Riobamba, in the period 2015. The investigation established a comparision among factors such as price, market, promotion and product and their incidence on consumption decision, in the city of Riobamba.

Chapter I, Referential Framework; It is formed by the introduction, approach to the problem and its justification, also the general and specific objectives of the research.

Chapter II, State of the Art; It is formed by the researching record, and its theoretical foundation through the definition by citing authors in each one of the variables of this research.

Chapter III, Methodology; It shows the methodology with which this research is developed, the techniques and instruments with which enough and competent information is gathered for the development of this investigation .

Chapter IV, Results and Discussion; establishes the basis on which the conclusions and recommendations of this titling work are based.