PROMOTION AND MARKETING STRATEGY
THE MAIN OBJECTIVE OF THE PROMOTION PROJECT WHICH THE COOPERATIVE IS SEEKING TO DEVELOP IS TO FIND NEW MARKETING SOLUTIONS IMPLEMENTING THE INFLUX OF VISITORS TO SITES MANAGED BY GEMINA, IN PARTICULAR ON THE SITE OF THE PALAEONTOLOGICAL SITE IN ITALY WHICH IS OPEN TO THE PUBLIC AT THE TIME, AND IS THEREFORE IN A MARKET WHICH IS STILL TO BE DEVELOPED AND WITH BIG PLAYERS. THIS IDEA IS TO DEVELOP EFFECTIVE COMMUNICATION INITIATIVES.