Cross-border services for innovation and start-ups
The common challenge of STEP-IN-UP is to develop a joint and cross-border action plan, to provide transversal and specialised services to a group of target companies (new companies established no more than two years ago and innovative companies established no more than three years ago), whose aim is to offer solutions to markets in the blue & green economy, in an innovative and collaborative way. Meeting this general objective will allow for a more competitive group of new companies, able to face the international market from a more solid position.
 The project output will concern: analysis of the needs expressed by operators in the green & blue economy; mapping and identification of target companies; the definition of a joint action plan for target companies to approach the market in a systematic way; the provision of transversal and specialised services, and the definition of regulations for the supply of vouchers to increase cross-border networking and business opportunities for target companies.
 The target companies will be selected on the basis of the analysis of the needs expressed by key players in the green & blue economy; their needs will be identified with the support of a team of experts who will draw up the action plan. The plan will contain different types of transversal and vertical services chosen on the basis of the needs expressed by the companies, in order to promote the latter on the market, including the identification of strategic events in the reference markets.
 This initiative is innovative as it activates a system of transversal and vertical services based on a joint analysis of the markets linked to supply chains in the green & blue economy, promoted by partners with the support of experts selected according to shared criteria. This plan can be replicated and transferred.