Estudio de factibilidad para la producción industrial y comercialización de un aderezo picante y dulce sabor a mango "Mangífera Indica" para ser distribuido en cadenas de autoservicios
This study is based on the use of mango as a raw material for the production of a spicy and sweet salad dressing.
The feasibility of implementing a production plant that has as a business strategy the distribution in supermarkets all over the country.
According to surveys conducted on a sample of 138 individuals from middle - high social strata and an age range of 18 to 65 a total market of dressings 1'006.780 units per month was determined, and on this basis it was established a production target and market penetration of 1% for the start of the project.
Once the technical, economic and financial studies were done, the results were obtained as an internal rate of return of 48.3% and a net present value of investment 170.782,10usd over a period of five years, so the project feasible and significantly cost effective when compared with a 9% rate of opportunity money annually.