Next-Generation water testing for the european market (ng-wtem)
WaterScope is Cambridge University spin-out developing a rapid, simple to use water testing system for the developing world. The system has been trialled in one of the largest refugee camps in the modern world, and the organisation has won the University of Cambridge, Vice Chancellor’s Overall Impact Award. WaterScope has raised over £200,000 of non-dilutive funding from grants and competitions. The technology is currently at TRL 5/6.  The proposed project is to investigate the use of the technology in the European market. 

The majority of testing done in European labs use conventional bacteria culturing methods, which are slow (>24 hours), and labour intensive requiring manual sample processing and quantification. WaterScope’s automated testing system allows for a much faster test, with results obtained in less than 6 hours - quicker than anything on the market at the moment - with results automatically quantified. In addition to this WaterScope’s novel cartridge makes sample preparation simple, significantly reducing human error and sample preparation times. 

The water testing market is a global market with the U.S.A. being the largest consumer market segment, representing over 40% of the market, followed by Europe (~25%) and Asia Pacific.  However, the European market is the leading global manufacturer and exporter of water testing instruments. The European E. coli environmental testing market was valued at 46.06 million USD in 2015 and estimated to reach 60.67 million USD by 2020. 

The proposed project will investigate feasibility of WaterScope’s current system in the European market, in particular for the regulatory and contractual water testing market. The objectives are:

1.	Identify and quantify the most appropriate market segment and resulting product requirements. 
2.	Build and formalise partnerships between WaterScope and developers, manufacturers, and distributors.
3.	Refine WaterScope’s IP strategy to allow correct utilisation of developed markets.