Launch of an innovative organic fertiliser product Avatar Organic 2
The implementation of the project consists of activities aimed at introducing on the Polish market organic fertiliser based on an innovative formula. The project covers activities related to obtaining certification attesting compliance of the composition with the requirements of the applicable legislation, which is the basis for placing the fertiliser on the intra-EU market. In addition, studies will be carried out to confirm the properties that induce the natural resistance of plants by Avatar Organic 2 fertiliser on 13 leading species, with the largest share in the crop area and the most profitable crops for growers. It is planned to cooperate in this respect with persons associated with scientific units, who are the best specialists in the cultivation and feeding of selected species and authorities recognised by both academia and growers. The project also plans to purchase fixed assets related to direct preparation for production. The project will be implemented by a team with appropriate qualifications and experience, which at the incubation stage verified the developed business model. Volodymyr Dimchev – product owner, founder, CEO (role: product vision, operational management, investments) and Taras Kopytko – founder, CBDO (role: external development of the company, market research, marketing management).