The ways of the traveler 2.0
The project implements a product / service innovation: the diversification of the tourism offer and the promo-marketing on the international markets of the cross-border tourist itinerary "Le vie del Viandante", built in the 2007-2013 INTERREG Programming. The objective of the project is the coordination of a companies network and the creation of stable methods of public-private collaboration. So, two tourism industry typical competitiveness problems will bw faced: towards the market, small companies cannot access the most modern promotional and marketing tools, inland there is no route manager who proposes it as a tourist package.