Acquisition of new foreign markets as part of EXPO 2020 for the original products of MKD Design Studio
SA.60012(2020/X) The applicant under this project will pursue the objectives indicated in the promotion programme of a general nature in connection with Poland’s participation in the World Exhibition EXPO 2020 in Dubai. The project will be implemented in the period from 01.09.2021 to 30.09.2022r. The direct consequence of its implementation will be increasing the competitive position of the company and the development of export activity to the new foreign market. The choice of the market is fully in line with the company’s expansion strategy. The subject of the project is activities that will allow the promotion of the Polish product brand through the Polish Economy Brand on the selected prospective market, i.e. the Gulf countries (United Arab Emirates). The applicant has a product that is competitive with products from the same industry on the international market. The planned scope of the project and participation in the promotion programme indicated by PARP is directly related to the intention to participate in the World Exhibition Expo 2020 in Dubai. 1.Participation in the fair as an exhibitor 2.Buying an advisory service in the field of preparation for entry into the prospective market, in connection with participation in fairs in the Gulf countries/ZEA/3.Organisation of external missions/including in the Polish-Emirate Economic Forum/4.The conduct of information and promotion activities has allowed us to identify features that may generate difficulties in entering new foreign markets, including: insufficient brand promotion, lack of experience in conducting information and promotion activities on the target market, limited knowledge of the prospective market. In order to overcome the above barriers, a number of actions are planned, the nature of which confirms the validity of the actions undertaken in the project How to finance the implementation of the project: The applicant will have private funds accumulated in the bank account, which will allow for the proper implementation of the project until the reimbursement of the incurred