On the Influence Propagation of Web Videos
We propose a novel approach to analyze how a popular video is propagated in the cyberspace, to identify if it originated from a certain sharing-site, and to identify how it reached the current popularity in its propagation. In addition, we also estimate their influences across different websites outside the major hosting website. Existing study regarding the flow of influence is lacking. In this article we introduce a novel framework to identify the propagation of popular videos from its major hosting site's perspective, and to estimate its influence. We define a Unified Virtual Community Space (UVCS) to model the propagation and influence of a video, and devise a novel learning method called Noise-reductive Local-and-Global Learning (NLGL) to effectively estimate a video's origin and influence. Without losing generality, we conduct experiments on annotated dataset collected from a major video sharing site to evaluate the effectiveness of the framework. Surrounding the collected videos and their ranks, some interesting discussions regarding the propagation and influence of videos as well as user behavior are also presented.