Cross Marketing Strategies for Culture and Tourism for more Attractiveness and Competitiveness for Cities and Regions
Economic and social disparities, mainly peripheral patterns, emigration, missing access to foreign markets/knowledge transfer endanger the competitiveness of the regions involved in the project. It promotes regional and transnational cooperation as well as attractiveness and competitiveness of cities and regions through cultural tourism, thus minimizing effects of demographic and social change while improving the quality of life. In terms of territorial cohesion the project fights the significant outward migration from rural areas by stressing their cultural potential exploiting it for sustainable economic use and developing it as part of regional identity.
The project aims at preserving cultural sites, landscapes, resources starting from Romanesque integrating other period and cultural aspects, fostering their sustainable use. Capitalisation focuses on cultural tourism use for generating an economic base. Disadvantaged regions will be connected to cultural centres by employing ICT (audio guides system), promoting cooperation of small and medium sized enterprises, opening access to markets, searching for multi-sectoral approaches and integrated cultural economic concepts. Further 7,6 million citizens from the involved regions will benefit from the creation of strong regional/European identity based on common cultural-historical roots (cultural tourism experience, project communication, events),thus promoting valorisation of traditional activities. 
Furthermore, 11,3 million domestic and European tourists can be addressed with deepened experience of Central Europeans cultural variety as well as 1 million guests from overseas. Job opportunities for youth, student/guides/actors exchange and training, volunteering, product development targeting kids/youth also address topics related to demographic and social change.
CrossCulTour considers past efforts of Interreg IIIB-project TRANSROMANICA and adds diversity of cultural heritage (CH) potential in Central Europe, recognising that a wider approach with cross-marketing-ability permits to capitalise cultural resources for a better attractiveness of cities and regions. 
The idea is to search for synergies, use former results and develop cross-marketing approaches to address markets with competitive cultural tourism products together, thereby assisting small and medium sized enterprises in creating employment, increase regional income but also assuring sustainable knowledge transfer and exchange. 