Protection, promotion and touristic valorisation of Adriatic maritime heritage
The main aim of the project is the development of a common tourism product, based on the principles of social and ecological sustainability which, at the same time, valorises, preserves, protects and promotes the rich maritime heritage of the border area. Within the area of the included partners, the project will maximally protect the existing material and intangible maritime heritage and systematically exploit it through a series of measures, in order to develop and revive a common tourism product. Cross-border cooperation multiplies the effect, because the common development guarantees a grater quality, successfulness and exchange of tourists. Maritime heritage is a large, unexploited tourism potential for both countries, which are rich in small-medium coastal cities with presence of local ports most of time representing authentic "treasures" with great potential appeal, and to be therefore enhanced and preserved. Integral cross-border cultural-tourism products will connect contents, and increase the economic, social and cultural cross-border exchange. Tourism subjects will promote two cross-border regions as one integral cross-border destination, by promoting the regions similarities and the complementarities of the common cultural offer based on maritime heritage of local ports.