Tourism Promotion for sustainable growth of agriculture in Cadses area
Two of the most important reasons why rural areas are missing the tourism-related revenues other regions achieve are the lack of promotion of rural areas’ environmental and cultural resources and the scarcity of qualified tourist accommodation infrastructures. A strategy to overcome such difficulties is to become aware of and link all potentials and resources of the respective regions, and to market and offer tourist services in a clear and comprehensive way. The RURALTOUR project promotes sustainable forms of rural tourism and increases existing revenue opportunities for rural areas by developing a rural tourism marketing strategy. The project partners will implement this strategy in the participating regions in Italy, Poland, Austria, Hungary and Croatia. In addition, a recognisable international network and brand will be developed to designate certified sustainable rural tourism initiatives in the project areas. Finally, tourism resources and initiatives of the participating areas will be promoted via the Internet and also by using e-learning technologies.