INNOVATIVE HEART
"This project is part of the plan COEUR'ALP": The ambition of the Plan Coeur ’Alp is to make the territories involved a "smart destination", attractive to its inhabitants and tourists. The project “Coeur innovant” is part of this strategy with the aim of promoting innovative, collaborative and sustainable entrepreneurial dynamics. Its main target is small companies in the tourism sector (accommodation, hospitality, craft and services) and aims to bring mountain companies and economic players closer to the regional systems and innovation stakeholders. The aim is to develop a series of services to promote local and cross-border sectors.

The strategy aims to create conditions allowing to the cross-border area of High Valley to become an “intelligent destination” making territories reachable and attractive for inhabitants, tourists and for economic activities. The strategy recovers the territory of the Conference of High Valley (CHAV), cross-border association between local communities. CC of Guillestrois and of Queyras’s territories, which are part of CHAV, are not involve in this Plan due to their participation to Monviso’s PITER. CHAV’s representatives are nevertheless represented within the Instances of the Plan and accurate a full covering of the territory. Tourism is the key activity of this cross-border area; activity characterized by a high frequency in winter season and a polarisation on some towns (ski stations especially). The objective of this strategy is to preserve this attractivity and to reduce disparities within the area acting on four levers in capacity to answer to these common priorities identified problematics: 
- Create conditions allowing industries to identify new opportunities thorough innovation, enforce their competitiveness;
- Make a safest and resilient cross-border territory, thanks to attenuation measures of natural risks and actions of consciousness-raising and prevention; 
- Develop alternative to transports, thorough promotion of sustainable mobility and reduction of private vehicle use;
- Creare conditions to offer to mountains population from the territory social and health services in adequation, thorough actions of social innovation. 
This partnership includes public organisms and, for Italy, representatives from industries sphere.