Market deployment of an electronic service to support the sale of jewelry through interactive technologies
The main objective and aim of the project is to implement product innovation in the form of an electronic service to support the sale of jewelry through interactive technologies. At the same time, this will be the main task carried out in the project. Other objectives are to start export activities, improve the company’s competitiveness on the international market, develop the company’s knowledge and competences (know-how) and increase the company’s employment by 2 new posts. The customers of the electronic service will be jewelry stores, and the final recipients of those interested in buying jewellery. The idea of the service implies the possibility of virtual alliance of jewellery with the help of AR technology. To provide the service we will use an IT system consisting of the following applications: — desktop application – an interactive mirror application for jewelry stores installed on computers connected to touch screen and depth camera. —2 mobile applications – mobile applications for individual users to visualise jewelry imposed on 3D avatar, installed on Android and iOS devices. —VR application – virtual showroom created in VR technology for viewing and ordering jewelry. —Web application – to manage accounts by jewelry stores, allowing personalisation of content related to the presented profile and its products within the framework of the electronic service. The web application will also have an administrator panel to manage the system by our company. —Server application – for creating personalised video animations. The full technical description of the electronic service is included in the Annex. “Documents confirming market research”. The target market will be the Polish and Italian markets. Once the service is implemented, we will sell and work to maintain and further develop the system. The project indicators are described in Section C.II and C.III.