Virtual reality and 3D experiences to IMProve territorial Attractiveness, Cultural heritage smart management and Touristic development.
3D-IMP-ACT will promote cultural heritage among Interreg IPA CBC Italy–Albania–Montenegro countries in order to valorise the existing natural and cultural assets in a systematic, comprehensive and wide way, affecting protection and quality of the environment as basis of any kind of touristic promotion. _x000D_
_x000D_
It aims at introducing novel approaches regarding the cultural heritage promotion towards smart and sustainable economic development, destination management and marketing, improving the territorial attractiveness, smart management and touristic development of the cultural heritage in Italy (Puglia), Albania and Montenegro, by assessment and enhancement of the inter-regional relations among historical, architectural and archaeological sites._x000D_
_x000D_
Particularly, the project will focus on the identification of “real” networks connecting sites, buildings and routes, based on historical, environmental and technical characteristics, available territorial infrastructures, as well as on transversal development strategies and polices. Thus, it will address the creation of digital products, 3D VR/AR models and tours, 3D printed artefacts, 3D immersive and creative environments, in order to establish “virtual” networks connecting the above-mentioned places._x000D_
_x000D_
The final goal is to represent the most relevant sites as “nodes” of a “tangible” framework, featured by trekking paths and cyclist routes, as well as of an “intangible” framework, featured by digital contents that allow immersive and entertaining experiences from one site to the other. The digitalization of different tangible cultural assets including castles, old buildings and the design of new paths for cyclists or pedestrians will help the touristic operators, municipalities, heritage institutions, as well as policy makers at national, regional, or local levels, representatives from research communities, heritage practitioner from the public or private sector._x000D_
_x000D_
Information added on 2020-05-14, regarding the mitigation of the effects of COVID-19 (the coronavirus pandemic that started in 2019) (English language only): This project, focused on tourism valorisation of cultural and natural heritage also through 3D and digital technologies, made its technological assets available for fight against COVID-19, and through its partner Polytechnic University of Tirana printed 3D protective face shield masks, which were distributed to the Mother Theresa Hospital in Tirana.