The rise of social media has transformed the way businesses interact with their customers, creating new opportunities for engagement and marketing. Companies can now use platforms like Twitter and Instagram to share their brand stories, respond to customer feedback, and build a community around their products. However, this increased connectivity also raises concerns about data privacy and the spread of misinformation. As social media continues to shape the business landscape, companies must adapt to these changes while prioritizing transparency and accountability.
social_media_marketing digital_marketing customer_engagement