Primark sets the record straight on pronunciation - BBC News
As Primark sets the record straight, which other brands do we pronounce incorrectly?
How to pronounce the budget retailer's name has caused a basket-load of debate.

Some claim "Pry-mark" is an upmarket affectation. Others say "Pree-mark" is a northern thing.

But Primark have tried to settle the matter once and for all, writing on their website: "We like to use Pr-Eye-Mark."

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But Primark isn't the only brand that people mispronounce...
• None Masterchef viewers in pickle over how to pronounce chorizo