The British pub chain that has banned swearing - BBC Three
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Better watch your F-bombs over a cheeky pint, because Samuel Smiths brewery is reportedly refusing service to any cussing customers.

The independent brewery, which owns 200 pubs across the UK, has issued guidelines to staff to implement the company’s new ‘zero tolerance’ policy on profanity.

And they’re taking it pretty seriously, giving any mouthy punters a ban from the premises.

The Gazette spoke to one Samuel Smith’s pub manager in Teesside, who confirmed, “It’s the owner of the brewery’s decision, it’s all started from the brewery - all we can do is try our best.”

When asked if any customers had actually been barred yet, he responded, “We’ve been told to refuse service to people using bad language, so basically, yes.”

Samuel Smiths pubs have become known for their traditional, "uncompromisingly Victorian" aesthetic and their lack of music or TVs.

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We wish to inform all of our customers that we have introduced a zero tolerance policy against swearing in all of our pubs.

The exact amount or calibre of swearing that will earn you the boot has not been confirmed, but if you want to sip your G and T in peace, best keep the conversation PG.

It’s not the first time a watering hole has made a statement like this.

Various bars and pubs kicked off last Christmas and banned groups wearing Christmas jumpers, accusing them of being more rowdy.

Wetherspoons faced serious backlash when they tried to ban 'sportswear' at a branch in Chatham last summer, claiming they were trying to attract a more upmarket kind of clientele. The residents of Chatham were not impressed.

The pub chain even weighed in on politics in the run up to the referendum, when founder Tim Martin printed 200,000 beer mats calling for the UK to leave the EU.

This article was first published in April 2017