{"content":[{"text":"THE FLASH -JULY 2021","bbox":{"left":0.766829,"top":0.02073,"width":0.13288100000000003,"height":0.015444}},{"text":"|","bbox":{"left":0.914808,"top":0.02073,"width":0.008986999999999967,"height":0.015444}},{"text":"2","bbox":{"left":0.938893,"top":0.02073,"width":0.00719000000000003,"height":0.015444}},{"text":"PRESIDENT’S MESSAGE","bbox":{"left":0.053922,"top":0.062627,"width":0.45135899999999995,"height":0.031033000000000005}},{"text":"People Don’t Care How Much We Know . . .","bbox":{"left":0.053922,"top":0.126458,"width":0.349722,"height":0.01883499999999999}},{"text":"With thoughts from Theodore Roosevelt, John Maxwell, Tami \n Bonnell, and Steve Harney","bbox":{"left":0.053922,"top":0.180498,"width":0.46239699999999995,"height":0.037016999999999994}},{"text":"As REALTORS® we sometimes forget we are dealing with real \n people, with real boxes, and real moving vans. People move \n because of their circumstances; upsizing or downsizing, getting \n married or divorced, having children or becoming empty nesters. \n We as their trusted advisors, and we need to understand and \n empathize with their circumstances.","bbox":{"left":0.053922,"top":0.25272,"width":0.49005,"height":0.10974400000000001}},{"text":"In our day-to-day practice we deal with mountains of information, and we use the most up-to-date technology in the \n hope of wowing our potential clients. But it is not our ability to present this data in bite-size pieces that really matters, \n rather, it is our ability to relate to people. Our clients buy us first; then what we are going to do and how we are going \n to get it done.","bbox":{"left":0.053922,"top":0.39767,"width":0.882428,"height":0.07337999999999995}},{"text":"Before making a listing presentation, we do exhaustive research, pull together comparables and we craft a marketing \n plan, but how much do we know about the homeowner? What do we know about them and their family? This \n information is arguably more important than the knowledge we have about the property itself, because it will help us \n build a personal connection -- it is the caring part of relationship building.","bbox":{"left":0.053922,"top":0.506256,"width":0.887357,"height":0.07338}},{"text":"Building a strong connection will allow easier conversation when dealing with contentious issues and during \n negotiations. We need to understand the difference between reaction and response, between emotion and logic; we \n need to touch the heart and use data to explain and guide.","bbox":{"left":0.053922,"top":0.614842,"width":0.8795529999999999,"height":0.05519800000000008}},{"text":"No doubt new and revolutionary technologies will continue to impact our real estate practices; our clients expect us \n to be their go-to resource to help them navigate the information overload and to be their knowledge broker, but most \n importantly, they need us to be friendly, trustworthy, and empathetic. \n People buy us first; they don’t care how much we know . . . until they know how much we care.","bbox":{"left":0.053922,"top":0.705246,"width":0.879582,"height":0.08221800000000001}},{"text":"Doug Rempel \n President, Niagara Association of REALTORS® \n 905-688-4561 \n homes@dougrempel.ca","bbox":{"left":0.053922,"top":0.836559,"width":0.36909800000000004,"height":0.08752199999999999}}],"images_bbox":[{"left":0.58611,"top":0.077641,"width":0.362377,"height":0.302877}],"images_bbox_not_text_overlap":[{"left":0.58611,"top":0.077641,"width":0.362377,"height":0.302877}]}