{"content":[{"text":"Job Description: Digital Marketing Officer \n Employer: United Christian Broadcasters Limited \n Reporting to: Marketing Coordinator \n Location: Based at the UCB Broadcast Centre in Hanchurch, Stoke-on- \n Trent ST4 8RY with a mixture of office and home-based working. You may be \n required to travel to other parts of the country as part of your normal duties as \n directed by management from time to time. \n Hours: Full time, Monday to Friday with some flexibility required. \n Main Purpose of Job \n Working closely with the Marketing Coordinator and the Social Media team, deliver \n UCB’s digital marketing plan (on time and within budget), develop, run and grow \n UCB’s website, and maximize ROI on all digital campaigns to help promote all of \n UCB’s resources and platforms, including national Christian Radio, devotionals, \n Prayerline, and more.","bbox":{"left":0.15122,"top":0.08331,"width":0.728105,"height":0.301427}},{"text":"Works closely with Marketing Coordinator, Marketing Content Editor, Head of \n PR + Marketing, and Social Media Support.","bbox":{"left":0.15122,"top":0.398078,"width":0.702495,"height":0.03711599999999998}},{"text":"Duties and Key Responsibilities: \n  Building email campaigns (using templates within Adestra system) \n including: \n  Creating or sourcing new graphics and photography. \n  Pre-send testing. \n  A-B testing. \n  Ensuring broadcasts are on schedule. \n  Monitoring and reporting results. \n  Logging new enquiries from email campaigns and ensuring they’re \n followed up properly. \n  Designing efficient follow up/follow on process. \n  Database updates that aren’t automated. \n Website \n  Upload new content and format it to optimise results. \n  Ensure that website doesn’t contain any out of date or incorrect \n information. \n  Support the Data Analysts in monitoring web stats. \n  Liaise with in-house writers and identify search terms for new material \n (before it’s written). \n  Ensure all images are tagged according to SEO. \n  Help drive up UCB’s Google EAT status. \n  Trial Google Ads with a small budget. \n  Assist internal teams in applying for a Google advertising grant.","bbox":{"left":0.15122,"top":0.459295,"width":0.700718,"height":0.4535760000000001}}],"images_bbox":[],"images_bbox_not_text_overlap":[]}