{"content":[{"text":"Advertising \n effectiveness \n and the 95-5 rule: \n most B2B buyers \n are not in the \n market right now","bbox":{"left":0.071429,"top":0.267792,"width":0.6737550000000001,"height":0.43038400000000004}},{"text":"Professor John Dawes","bbox":{"left":0.071429,"top":0.745464,"width":0.31363199999999997,"height":0.030716999999999994}}],"images_bbox":[{"left":0.047362,"top":0.033488,"width":0.330038,"height":0.026212}],"images_bbox_not_text_overlap":[{"left":0.047362,"top":0.033488,"width":0.330038,"height":0.026212}]}