{"content":[{"text":"Implementing the Triple Threat to \n Reach & Exceed ShopWildThings’s \n Goals \n Upon returning to JumpFly, Jack and his team \n began the process of restructuring the account for \n Search, introduced Dynamic Remarketing and \n optimized the Shopping campaigns for stronger \n visibility and increased sales. New ideas and \n seasonality provided momentum to aim for new \n heights. The goal to “save” the account and set it \n back on track was implemented.","bbox":{"left":0.425338,"top":0.033237,"width":0.5097590000000001,"height":0.258777}},{"text":"“JumpFly campaign \n management is not a secret \n sauce, it is sound \n optimization driven by target \n ROAs for each and every \n product ID.” Jack O’Donnell, \n VP Senior Account \n Manager, JumpFly","bbox":{"left":0.061789,"top":0.101671,"width":0.285926,"height":0.16558299999999998}},{"text":"“Within six months of \n leaving JumpFly for a well \n known SEO company, our \n sales were down and our \n budget was exceeded by \n $60,000. Not only has \n JumpFly righted the ship, \n they have taken our \n business to new heights \n with Search, Display and \n Shopping. I will be a client \n as long as I’m running \n Internet sites.” \n Katie Henderson \n VP ShopWildThings","bbox":{"left":0.061789,"top":0.309266,"width":0.27062800000000004,"height":0.3114160000000001}},{"text":"Calmer Seas, Clearer Night and \n Glistening Stars","bbox":{"left":0.425338,"top":0.309923,"width":0.43548699999999996,"height":0.05652200000000002}},{"text":"Calmer: Year-over-year performance has proven \n that the efforts were successful. The retooling of \n the Search campaigns resulted in a 25% reduction \n in overall cost, providing a 7.35% increase in \n revenue for Search alone. Cost per conversion \n dropped by more than 25%.","bbox":{"left":0.425337,"top":0.383958,"width":0.5056049999999999,"height":0.12488199999999994}},{"text":"Clearer: Newly structured Shopping campaigns \n provided a strong foundation for growth. \n Marketing dollars spent on Google Shopping \n increased by 46%, resulting in a 59% increase in \n Google Shopping campaign revenue with a 9% \n return on ad spend across the campaigns.","bbox":{"left":0.425337,"top":0.521584,"width":0.48044099999999995,"height":0.12551299999999999}},{"text":"Glistening: The implementation of Dynamic \n Remarketing campaigns generated a 180% \n increase in Display revenue year-over-year, and the \n number of conversions by 137%.","bbox":{"left":0.425337,"top":0.659841,"width":0.509746,"height":0.083847}},{"text":"2016 marked ShopWildThings’s largest growth \n year, with a 35% increase in revenue overall. The \n renewed relationship between JumpFly and \n ShopWildThings proves the value of a strong \n partnership.","bbox":{"left":0.425337,"top":0.76464,"width":0.486848,"height":0.10404800000000003}},{"text":"Case Study: \n ShopWildThings","bbox":{"left":0.74215,"top":0.936852,"width":0.16752,"height":0.04154800000000003}}],"images_bbox":[{"left":0.073571,"top":0.924105,"width":0.22109,"height":0.064782},{"left":0.313746,"top":0.942754,"width":0.162621,"height":0.027332},{"left":0.502694,"top":0.942179,"width":0.195302,"height":0.02863}],"images_bbox_not_text_overlap":[{"left":0.073571,"top":0.924105,"width":0.22109,"height":0.064782},{"left":0.313746,"top":0.942754,"width":0.162621,"height":0.027332},{"left":0.502694,"top":0.942179,"width":0.195302,"height":0.02863}]}