{"content":[{"text":"Faber-Wiener: From Reputation Management to Credibility Management, August 2013","bbox":{"left":0.118968,"top":0.040304,"width":0.642787,"height":0.016255}},{"text":"Content \n From Reputation Management to Credibility Management ............................................................................. 1 \n 1.1. Design / Methodology / Approach .......................................................................................................... 3","bbox":{"left":0.118968,"top":0.081667,"width":0.761252,"height":0.07235299999999999}},{"text":"1.2.","bbox":{"left":0.137513,"top":0.162165,"width":0.02815200000000001,"height":0.015372999999999998}},{"text":"Research Limitations and Implications ................................................................................................. 3","bbox":{"left":0.192938,"top":0.162165,"width":0.687282,"height":0.015372999999999998}},{"text":"1.3.","bbox":{"left":0.137513,"top":0.185825,"width":0.02815200000000001,"height":0.015372999999999998}},{"text":"Originality/Value of this concept ............................................................................................................. 3","bbox":{"left":0.192938,"top":0.185825,"width":0.687282,"height":0.015372999999999998}},{"text":"2.","bbox":{"left":0.118968,"top":0.209343,"width":0.014082999999999998,"height":0.015372999999999998}},{"text":"Analysis of the Basis and Preconditions of any (CSR)-Communication ............................................ 4","bbox":{"left":0.155856,"top":0.209343,"width":0.724364,"height":0.015372999999999998}},{"text":"2.1.","bbox":{"left":0.137513,"top":0.23286,"width":0.02815200000000001,"height":0.015372999999999998}},{"text":"Credibility .......................................................................................................................................................... 4","bbox":{"left":0.192938,"top":0.23286,"width":0.687282,"height":0.015372999999999998}},{"text":"2.2.","bbox":{"left":0.137513,"top":0.256378,"width":0.02815200000000001,"height":0.015373000000000026}},{"text":"Trust ..................................................................................................................................................................... 4","bbox":{"left":0.192938,"top":0.256378,"width":0.687282,"height":0.015373000000000026}},{"text":"2.3.","bbox":{"left":0.137513,"top":0.280074,"width":0.02815200000000001,"height":0.015373000000000026}},{"text":"Legitimation ...................................................................................................................................................... 6","bbox":{"left":0.192938,"top":0.280074,"width":0.687282,"height":0.015373000000000026}},{"text":"2.4.","bbox":{"left":0.137513,"top":0.303592,"width":0.02815200000000001,"height":0.015373000000000026}},{"text":"Image ................................................................................................................................................................... 6","bbox":{"left":0.192938,"top":0.303592,"width":0.687282,"height":0.015373000000000026}},{"text":"2.5.","bbox":{"left":0.137513,"top":0.327109,"width":0.02815200000000001,"height":0.015373000000000026}},{"text":"Reputation ......................................................................................................................................................... 7","bbox":{"left":0.192938,"top":0.327109,"width":0.687282,"height":0.015373000000000026}},{"text":"2.6.","bbox":{"left":0.137513,"top":0.350627,"width":0.02815200000000001,"height":0.015373000000000026}},{"text":"Relationship between these Preconditions ......................................................................................... 8","bbox":{"left":0.192938,"top":0.350627,"width":0.687282,"height":0.015373000000000026}},{"text":"2.7.","bbox":{"left":0.137513,"top":0.374287,"width":0.02815200000000001,"height":0.015373000000000026}},{"text":"First Conclusions ............................................................................................................................................. 9","bbox":{"left":0.192938,"top":0.374287,"width":0.687282,"height":0.015373000000000026}},{"text":"3.","bbox":{"left":0.118968,"top":0.397805,"width":0.014082999999999998,"height":0.015373000000000026}},{"text":"Questioning of Reputation Management as Key Strategy for CSR Communication .................. 10","bbox":{"left":0.155856,"top":0.397805,"width":0.724365,"height":0.015373000000000026}},{"text":"3.1.","bbox":{"left":0.137513,"top":0.421323,"width":0.02815200000000001,"height":0.015373000000000026}},{"text":"Definition and Description of Reputation Management .............................................................. 10","bbox":{"left":0.192938,"top":0.421323,"width":0.6872830000000001,"height":0.015373000000000026}},{"text":"3.2.","bbox":{"left":0.137513,"top":0.44484,"width":0.02815200000000001,"height":0.015373000000000026}},{"text":"Thesis and Arguments ............................................................................................................................... 11","bbox":{"left":0.192938,"top":0.44484,"width":0.6872830000000001,"height":0.015373000000000026}},{"text":"3.2.1.","bbox":{"left":0.155856,"top":0.4685,"width":0.042283000000000015,"height":0.015373000000000026}},{"text":"Argument 1: Asymmetry of Credibility and Trust right from the Start. ...................... 12","bbox":{"left":0.229826,"top":0.4685,"width":0.6503950000000001,"height":0.015373000000000026}},{"text":"3.2.2.","bbox":{"left":0.155856,"top":0.492042,"width":0.042283000000000015,"height":0.01537299999999997}},{"text":"Argument 2: Stakeholder Expectations and Criticisms are increasing. ....................... 12","bbox":{"left":0.229826,"top":0.492042,"width":0.6503950000000001,"height":0.01537299999999997}},{"text":"3.2.3.","bbox":{"left":0.155856,"top":0.515559,"width":0.042283000000000015,"height":0.01537299999999997}},{"text":"Argument 3: Trust cannot be built by PR alone. ................................................................... 13","bbox":{"left":0.229826,"top":0.515559,"width":0.6503950000000001,"height":0.01537299999999997}},{"text":"3.2.4.","bbox":{"left":0.155856,"top":0.539077,"width":0.042283000000000015,"height":0.01537299999999997}},{"text":"Argument 4: Trust requires Self Reflection and Self Criticism........................................ 13","bbox":{"left":0.229826,"top":0.539077,"width":0.6503950000000001,"height":0.01537299999999997}},{"text":"3.2.5.","bbox":{"left":0.155856,"top":0.562737,"width":0.042283000000000015,"height":0.01537299999999997}},{"text":"Argument 5: Trust requires Arguments, not Claims ........................................................... 14","bbox":{"left":0.229826,"top":0.562737,"width":0.6503950000000001,"height":0.01537299999999997}},{"text":"3.2.6.","bbox":{"left":0.155856,"top":0.586255,"width":0.042283000000000015,"height":0.01537299999999997}},{"text":"Argument 6: PR without Ethics is potentially dangerous. ................................................ 15","bbox":{"left":0.229826,"top":0.586255,"width":0.6503950000000001,"height":0.01537299999999997}},{"text":"3.2.7.","bbox":{"left":0.155856,"top":0.609773,"width":0.042283000000000015,"height":0.01537299999999997}},{"text":"Argument 7: Reputation Management reduces the role of PR. ....................................... 15","bbox":{"left":0.229826,"top":0.609773,"width":0.6503950000000001,"height":0.01537299999999997}},{"text":"3.2.8.","bbox":{"left":0.155856,"top":0.63329,"width":0.042283000000000015,"height":0.01537299999999997}},{"text":"Argument 8: Reputation Management is not based on Ethical Principles ................. 16","bbox":{"left":0.229826,"top":0.63329,"width":0.6503950000000001,"height":0.01537299999999997}},{"text":"3.2.9.","bbox":{"left":0.155856,"top":0.656951,"width":0.042283000000000015,"height":0.01537299999999997}},{"text":"Argument 9: Reputation Management is not transparent. ............................................... 16","bbox":{"left":0.229826,"top":0.656951,"width":0.6503950000000001,"height":0.01537299999999997}},{"text":"3.2.10.","bbox":{"left":0.155856,"top":0.680504,"width":0.052372,"height":0.01537299999999997}},{"text":"Argument 10: Reputation Management encourages Shareholder Focus. ............. 17","bbox":{"left":0.248371,"top":0.680504,"width":0.63185,"height":0.01537299999999997}},{"text":"4.","bbox":{"left":0.118968,"top":0.704022,"width":0.014082999999999998,"height":0.01537299999999997}},{"text":"Delineation of Credibility Management as new approach in CSR Communication ................... 17","bbox":{"left":0.155856,"top":0.704022,"width":0.724365,"height":0.01537299999999997}},{"text":"4.1.","bbox":{"left":0.137513,"top":0.727539,"width":0.02815200000000001,"height":0.01537299999999997}},{"text":"Description of Credibility Management ............................................................................................ 17","bbox":{"left":0.192938,"top":0.727539,"width":0.6872830000000001,"height":0.01537299999999997}},{"text":"4.2.","bbox":{"left":0.137513,"top":0.751199,"width":0.02815200000000001,"height":0.01537299999999997}},{"text":"Implementation of Credibility Management .................................................................................... 18","bbox":{"left":0.192938,"top":0.751199,"width":0.6872830000000001,"height":0.01537299999999997}},{"text":"4.3.","bbox":{"left":0.137513,"top":0.774717,"width":0.02815200000000001,"height":0.01537299999999997}},{"text":"Effect of Credibility Management .......................................................................................................... 19","bbox":{"left":0.192938,"top":0.774717,"width":0.6872830000000001,"height":0.01537299999999997}},{"text":"5.","bbox":{"left":0.118968,"top":0.798235,"width":0.014082999999999998,"height":0.01537299999999997}},{"text":"Conclusion and Outlook ...................................................................................................................................... 19","bbox":{"left":0.155856,"top":0.798235,"width":0.724365,"height":0.01537299999999997}},{"text":"References .......................................................................................................................................................................... 20","bbox":{"left":0.118968,"top":0.821752,"width":0.7612530000000001,"height":0.01537299999999997}},{"text":"About the Author ............................................................................................................................................................. 24","bbox":{"left":0.118968,"top":0.845413,"width":0.7612530000000001,"height":0.01537299999999997}},{"text":"Index of footnotes ........................................................................................................................................................... 25 \n 2 \n © Faber-Wiener / Center for Responsible Management / Vienna","bbox":{"left":0.118968,"top":0.868954,"width":0.7621000000000001,"height":0.05291299999999999}}],"images_bbox":[],"images_bbox_not_text_overlap":[]}