{"content":[{"text":"Going for Gold: Ads from the Olympic Games \n Written by Quentin Hancock \n Tuesday, 18 November 2008 15:42 - Last Updated Monday, 06 July 2009 07:46 \n Activity: The camera and the narration for this ad devote significant attention to the athlete’s \n pained expressions and Redmond’s father helping him walk to the finish line. Have the students \n talk about the image(s) and the emotions they evoke. What is their response to the close-ups \n of Redmond in his moment of defeat? What do they think/feel about the presence of \n Redmond’s father in the scene? What does this ad make them think or feel about the Olympic \n Games in general?What kind of response do they think the advertiser hoped they would have? \n Why would Visa create this ad? (Visa is not only promoting its product, but its sponsorship of \n the 2008 summer games).","bbox":{"left":0.071899,"top":0.013031,"width":0.851518,"height":0.22233}},{"text":"Encourage Further Discussion: Use the Wall Street Journal article to discuss television \n advertisements for the Olympics in a broader context. The article discusses the pricing of ads, \n Nielsen rankings for most popular ads, and the different types of ads which tended to be the \n most popular. The online article also includes free links to about fifteen of the most popular ads, \n including a few ads for Chinese audiences.","bbox":{"left":0.071899,"top":0.283823,"width":0.856034,"height":0.09407500000000002}},{"text":"The Five Core Concepts and Five Key Questions of media literacy were developed as part of \n the Center for Media Literacy’s MediaLit Kit™ and Questions/TIPS (Q/TIPS)™ framework. \n Used with permission, © 2002-2008, Center for Media Literacy, www.medialit.com","bbox":{"left":0.071899,"top":0.42636,"width":0.827973,"height":0.05843999999999999}},{"text":"2 / 2","bbox":{"left":0.881206,"top":0.952395,"width":0.026151999999999953,"height":0.015203999999999995}}],"images_bbox":[],"images_bbox_not_text_overlap":[]}