{"content":[{"text":"Complete inventory of products \n Correct label dimensions \n Specifications of acceptable face materials, liners and adhesives \n Number of colors \n Whether substitute materials are allowed \n Defined print process requirements \n Annual demand for the label \n Expected ordering frequency \n Labeled product samples and/or images","bbox":{"left":0.134888,"top":0.034321,"width":0.5601569999999999,"height":0.17233300000000001}},{"text":"Why it’s important","bbox":{"left":0.069477,"top":0.223806,"width":0.19954499999999997,"height":0.024341}},{"text":"Gathering this information beforehand isn’t simply an exercise in data collection — it’s essential to \n the robust and thorough RFI you expect to receive from the printer.","bbox":{"left":0.069477,"top":0.264751,"width":0.846745,"height":0.03975699999999999}},{"text":"For example, fully defining print process requirements will have a direct effect on the \n projected cost. Flexographic printing typically offers the greatest value for large runs of the same \n label graphics, but the initial investment in plates and the setup time can drive costs up. For digital, \n the elimination of setup and plate costs makes digital printing competitive for small-to-midsized \n label orders, but its slower production speed makes flexo the better choice for longer runs. (You \n can read more about the digital vs. flexo debate here.)","bbox":{"left":0.069477,"top":0.321569,"width":0.853333,"height":0.11551500000000003}},{"text":"Additionally, understanding volume and ordering frequency opens the door to ordering and \n cost efficiencies. The production plan (and thus your projected costs) for 6 million annual labels \n looks a lot different if it’s spread evenly across four quarters or spikes significantly during a \n particular season. And there’s potential for reducing overall costs by placing larger orders less \n frequently throughout the year — but your partner needs to know what your demand will look like.","bbox":{"left":0.069477,"top":0.454145,"width":0.843529,"height":0.09657499999999997}},{"text":"Clear communications between supplier and brand are key to success. Success starts by putting \n all necessary data points in their hands.","bbox":{"left":0.069477,"top":0.567781,"width":0.838039,"height":0.03975700000000004}},{"text":"2. Reflect on long-term brand goals","bbox":{"left":0.069477,"top":0.624493,"width":0.43871899999999997,"height":0.02781800000000001}},{"text":"Putting packaging sourcing aside for a moment, ask yourself, “What else is our brand looking to \n accomplish in the upcoming months, quarters, years? What roadblocks are we hitting, what \n questions remain unanswered, what information gaps exist?”","bbox":{"left":0.069477,"top":0.668791,"width":0.851058,"height":0.058697}},{"text":"These may not be directly tied to specific labeling problems.","bbox":{"left":0.069477,"top":0.744549,"width":0.518725,"height":0.020818000000000003}},{"text":"But they can be addressed with labeling solutions.","bbox":{"left":0.069477,"top":0.782427,"width":0.471804,"height":0.02115200000000006}},{"text":"It’s never too early to get the experts on a problem. By including in your packaging procurement \n strategy an open-ended “call for ideas” tied to your brand’s challenge, you’re in a better position \n to have options and perspectives at the ready. This means less time sourcing ideas, logistical \n details and production specs — and more time landing on the strongest iteration of your brand’s","bbox":{"left":0.069477,"top":0.820306,"width":0.8521949999999999,"height":0.07796999999999998}},{"text":"2 / 5","bbox":{"left":0.86237,"top":0.963253,"width":0.03179799999999999,"height":0.01734800000000003}}],"images_bbox":[],"images_bbox_not_text_overlap":[]}