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../data/courses/zqm_modul/en/Automotive Technology Mgmt_MD.docx | M4.D Automotive Technology Management | Prof Dr Michael Dornieden | Identify relevant market framework conditions of carmakers\nRealize the economic importance of the automotive industry\nKnow automotive key figures in respect to particular countries\nCategorize the product portfolio of automotive suppliers\nExamine and understand future trends of automotive markets and resource requirements of carmakers (e.g. electromobility)\nCritically evaluate strategic alliances between carmakers currently in practical company use and develop an understanding of how they can be improved in order to reach the desired organizational goals\nKnow theoretical foundations of product lifecycle management\nCharacterize the six phases of the Generic Product Development Process and demonstrate its application to new vehicle projects\nSolve complex engineering problems in new vehicle projects by using variants of the Generic Product Development Process\nIllustrate the application of the module strategy in new vehicle projects and critically evaluate its pros and cons\nKnow the entrepreneurial importance of suppliers´ inputs for OEM´s innovation management\nImplement various innovation management tools to real-world examples of automotive industry | 1. Facts and figures world automotive industry\n2. Original Equipment Manufacturer, Original Equipment Supplier and Car Dealer\n3. Volkswagen Group\n4. Product Engineering Process\n5. Innovation management | Lectures\nExercises, Case Studies\nHermeneutic approaches\nDiscussion\nSelf-study | There are no formal requirements. | Nieuwenhuis, P. / Wells, P.: Global Automotive Industry, John Wiley & Sons, 2015\nMunson, C.: The Supply Chain Management Casebook, FT Press, 2013\nDiehlmann, J. / Häcker, J.: Automotive Management, 2nd ed., Oldenbourg Verlag, 2013\nMyerson, P. A.: Lean and Technology: Working Hand in Hand to Enable and Energize Your Global Supply Chain, Pearson Education, 2017\nFurther references will be given during the classes. | This course is in particular applicable to the following Master programmes: International Business and Economics (M.A.; “IBE”).\nThis course is also applicable to other business-oriented Master programmes offered by Schmalkalden University of Applied Sciences. | Total workload: 180 hours, of them:\nLecture: 45\nSelf-study: 135, of them:\nCourse preparation (in particular reading): 40\nFollow-up: 20\nReadings and exam preparation: 54 | 6 ECTS credit points; weighting factor: 6/120 (IBE) or 6/90 (Finance), respectively | Comprehensive written examination, 90 minutes (100%) | First academic year | Each academic year | One semester | Elective course | Teaching language is English. |
../data/courses/zqm_modul/en/Industrial Economics_KH.docx | M6.C Industrial Economics | Kai Hüschelrath | Understanding the history and main methodological approaches of industrial economics\nIdentifying key aspects of industry structure, conduct and performance\nAnalysing the welfare effects of selected firm strategies\nAssessing the spectrum of public policies with respect to markets and industries \nSynthetising the achieved knowledge in industry-level case studies | Introduction\n\nPart I - Basic Models\nBasic Market Models\nOligopoly I: Basic Models\nOligopoly II: Address Models\nOligopoly III: Evidence\n\nPart II - Conduct\nCollusion\nDominant Firms\nPrice Discrimination\n\nPart III - Organization\nMarket Structure\nFirm and Firm Structure\nMergers\nInterfirm Contracts\n\nPart IV - Applications\nAdvertising, Information, and Sales\nInnovation\nPromoting Innovation | Lectures\nExercises\nHermeneutic discourses\nMaieutic discourses\nDiscussions\nStudent presentations\nSelf-study | There are no formal requirements | Belleflamme, P. and Peitz, M. (2015): Industrial Organization, Cambridge\nLipczynski, J., Wilson, J. and Goddard, J. (2005): Industrial Organization, Harlow\nKnieps, G. (2016): Network Economics, Berlin\nMartin, S. (2010): Industrial Organization in Context, Oxford\nPepall, L., Richards, D. and Norman, G. (2010): Industrial Organization, Cincinnati | This course is in particular applicable to the following Master programmes: International Business and Economics (M.A.; “IBE”), Finance (M.Sc.)\nThis course is also applicable to other business-oriented Master programmes offered by Schmalkalden University of Applied Sciences. | Total workload: 240 hours, of them:\nLecture: 60 \nSelf-study: 180, of them\nCourse preparation (in particular reading): 70\nFollow-up: 35\nPreparation for academic research project: 25 \nExam preparation: 50 | 8 ECTS credit points; weighting factor: 8/120 (IBE) or 8/90 (Finance), respectively | Comprehensive written examination, 90 minutes (80%)\nPresentation of student research project (20%) | First / second academic year | Every second summer semester | 1 semester | Elective course | Teaching language is English. The course is limited to 30 students. The places will be allocated on a first come first served basis via the respective Stud.IP course entries. |
../data/courses/zqm_modul/en/Purchasing Strategy_MD.docx | M4.E Purchasing Strategy | Prof Dr Michael Dornieden | Identify relevant market framework conditions of Original Equipment Manufacturers and its suppliers in manufacturing industries\nRealize the entrepreneurial meaning of supply chain management at company level\nDescribe the product portfolio of suppliers in manufacturing industries\nIllustrate the application of sourcing concepts for existing supplying products and for new supplying products\nDetermine target costs of supplying products, in different scenarios, by using cost analyses based on specific cost drivers\nDemonstrate the use of adequate sourcing strategies particularly in regard to different supplying product categories\nImplement various supply chain management tools to real-world examples of manufacturing industries\nSolve complex supply chain problems by using resource-based souring concepts across the entire value-added chain\nExamine and understand the consequences of sourcing strategies between different business units\nCritically evaluate the sustainability of sourcing methods currently in practical company use and develop an understanding of how they can be improved in order to reach the desired organizational goals | 1. Importance, functions and objectives of procurement management\n2. Original Equipment Manufacturer and Original Equipment Supplier\n3. Classification of supplying products\n4. Sourcing strategies\n4.1. Strategic levers\n4.2. Outsourcing\n4.3. Cost analysis\n4.4. Reversed Sourcing\n4.5. Forward Sourcing\n4.6. Electronic procurement\n4.7. Value Engineering | Lectures\nExercises, Case Studies\nHermeneutic approaches\nDiscussion\nSelf-study | There are no formal requirements. | Chopra, S. / Meindl, P.: Supply Chain Management: Strategy, Planning, and Operation, 6th Edition, Pearson, 2016\nMunson, C.: The Supply Chain Management Casebook, FT Press, 2013\nMin, H.: The Essentials of Supply Chain Management: New Business Concepts and Applications, Pearson FT Press, 2015\nFurther references will be given during the classes. | This course is in particular applicable to the following Master programmes: International Business and Economics (M.A.; “IBE”).\nThis course is also applicable to other business-oriented Master programmes offered by Schmalkalden University of Applied Sciences. | Total workload: 150 hours, of them:\nLecture: 36\nSelf-study: 114, of them:\nCourse preparation (in particular reading): 40\nFollow-up: 20\nReadings and exam preparation: 54 | 5 ECTS credit points; weighting factor: 5/120 (IBE) or 5/90 (Finance), respectively | Comprehensive written examination, 90 minutes (100%) | First academic year | Each academic year | One semester | Elective course | Teaching language is English. |
../data/courses/zqm_modul/en/MB_Communication_Systems en.docx | Communication Systems | Prof. Dr. Carsten Roppel | They understand the basic processes of digital message transmission and know important parameters. You will be able to use error correction procedures. You will master basic methods of developing communication systems. You will be able to develop and test typical algorithms for communication systems using Matlab. You will be familiar with various technologies for setting up sensor networks and will be able to evaluate them. | Introduction\nSignal transmission (impulse response and convolution, transfer function)\nDigital message transmission in the baseband\nDigital modulation methods (ASK, PSK, QAM)\nChannel coding (block codes, convolutional codes)\nSensor networks | Seminar lecture and exercise (3 SWS), practical laboratory course (1 SWS) | Knowledge of basic electrical engineering, digital signal processing and MATLAB/Simulink is recommended | Literature:\nProakis, J. G., Manolakis, D. G.: Digital Signal Processing. Pearson Prentice Hall, 4th ed., 2007.\nProakis, J. G., Salehi, M.: Digital Communications. McGraw-Hill, 5th ed., 2008\nRoppel, C.: Fundamentals of digital communication technology - transmission technology, signal processing, networks. Hanser Publishing House, 2006\nStewart, R. et al: Software Defined Radio using MATLAB & Simulink and the RTL-SDR. Strathclyde Academic Media, 2015. | N.N. | Master's degree program in Mechatronics & Robotics, 'Attendance time 60 h + self-study 90 h = 150 h|5 ECTS points|Written exam 120 minutes|Summer semester|Every academic year in the summer semester|1 semester|Compulsory elective module|N.N.
../data/courses/zqm_modul/en/Labour Economics_WS.docx|M6.A Labour Economics|Prof Dr Wiebke Störmann|Understand the traditional set of labour economic models as well as selected set of recent and advanced models of labour markets\nTransfer the conclusions from the labour market models to the sphere of practical labour market policy \nIdentify and structure the most important labour market problems in a worldwide perspective\nIdentify and characterize the actors involved and the effects of their actions in a political economy context \nUnderstand the relationship between labour market policy and other fields of policy\nIdentify the institutional structures and processes of labour market adjustment in selected countries from different continents\nCompare strategies for labour market improvements in a worldwide perspective\nEvaluate several case studies in a worldwide perspective\nAssess labour market policy reform approaches in terms of their allocative and distributive effects\nCharacterize effective and efficient reform concepts depending on the respective framework conditions\nDevelop policy recommendations for selected labour markets which are politically feasible under the given political and economic conditions|Introduction\nWhat Labour Economics is about\nContemporary patterns of Labour Markets\nStatic Labour Supply\nStatic Labour Supply Models: Incentives to work, effect of transfers, taxes on labour supply\nPolicy discussion: Universal Basic Income – The Future of Social Protection?\nDynamic Labour Supply\nHuman Capital and Educational Choice: human capital theory, signalling model and labour Supply in the life cycle\nPolicy discussion: Germany’s apprenticeship scheme – How successful is replication?\nLabour Demand\nShort-Run and long-run labour demand: Labour Productivity and Wages, Outputs markets, input markets and wages, employer discrimination, \nPolicy discussion: Structure of Wages and Inequality of Earnings – How successful are policies on minimum wage?\nMatching\nEquilibrium and Disequilibrium, Unemployment, imperfect versus incomplete information, search and matching, effects of labour migration\nPolicy discussion: Active labour market programs - Do they work? \nInstitutions of the Labour Market\nLabour Union Models (Monopoly Union Model, Right to Manage Model, Efficiency Bargaining, Efficiency Wage Model)\nPolicy discussion: Is Organised labour a relic of the past or should trade unions be revitalized?\nLabour market problems in a global perspective with corresponding case studies\nHome sweet home: Home office and employee's performance during the Covid-19 pandemic\nLabour markets in the platform economy: Digitalisation of the economy and its impact on labour markets\nAutomation and the digital transition: Job polarisation in local labour markets\nGreen jobs: implications of the transition to a green economy on employment\nPopulation ageing and shrinking labour force: attraction of new residents in order to offset an ageing population\nLabour market integration of new immigrants: Analysis and policy evaluation\nBilateral labour migration agreements: Analysis and policy evaluation\nWorkplace discrimination, harassment and bullying: Empirical findings and effective measures\nSocial protection for women and men of working age: Empirical findings and successful reforms\nChild labour: Sectors, topics and actions\nShadow economy: Main drivers and policies to fight against it, 'Lectures\nExercises\nHermeneutic discourses\nMaieutic discourses\nDiscussion\nStudent presentations\nSelf-study | There are no formal requirements | Cahuc, P., S. Carcillo and A. Zylberberg (2014), Labor Economics, Cambridge, MA, MIT Press.\nEhrenberg, R. G., R. Smith and K.F. Hallock (2021), Modern Labor Economics, Theory and Public Policy, London, 14th New edition, Routledge.\nFurther references will be given during the classes. | This course is in particular applicable to the following Master programmes: International Business and Economics (M.A., “IBE”), Finance (M.Sc.).\nThis course is also applicable to other business-oriented Master programmes offered by Schmalkalden University of Applied Sciences. | Total workload: 150 hours, of them:\nLecture: 45\nSelf-study: 105, of them:\nCourse preparation (in particular reading): 30\nFollow-up: 15\nPreparation for academic research project: 30\nExam preparation: 30 | 5 ECTS credit points; weighting factor: 5/120 (IBE) or 5/90 (Finance), respectively | Comprehensive written examination, 90 minutes (67%)\nStudent research projects (33%) | First academic year |
../data/courses/zqm_modul/en/International and European Economic Law_MH.docx | M7.B International and European Economic Law | Prof. Dr. Manfred Herbert | Students gain knowledge of important fields of international and European Economic law, the capacity to understand the legal framework of international and European business activities and to analyse and solve relevant legal problems. | Introduction\n\nSpecific Legal Problems in Cross-Border Business Transactions (Case Study)\nInstitutional and Legal Framework of International Business\n\nInternational Contract Law, esp. concerning Sales Contracts\n\nApplicable Law\nConclusion of Contracts\nObligations of the Parties and Remedies\nDistribution of Transport Risks and Costs, esp. INCOTERMS\nSecuring of Payment\nDrafting of Contracts\nExcursus: Legal Systems of the World\n\n\nInternational Dispute Settlement\n\nLitigation\nArbitration\nMediation\n\nWorld Trade Organisation (WTO)\n\nBasics\nGeneral Agreement on Tariffs and Trade (GATT)\nGeneral Agreement on Trade in Services (GATS)\nAgreement on Trade-Related Aspects of Intellectual Property Rights (TRIPS)\nDispute Settlement Understanding (DSU)\n\nRegional Integration\n\nBasics\nForms of Regional Integration\nRegional Integration around the World\nAccordance of Regional Integration with WTO-Rules\nDiscussion: Regionalism vs. Multilateralism\n\nEuropean Union\n\nDevelopment of European Integration\nInstitutional and Legal System\nEuropean Single Market\nCompetition Law | - lectures\n- exercises\n- case studies\n- discussion\n- self-study | There are no formal requirements. | Literature (preferably most recent edition):\n\nBaldwin R./Wyplosz C., The Economics of European Integration\nBarnard, C., The Substantive Law of EU\nBerry, E./Hargreaves, S., European Union Law\nBishop, B., European Union Law for International Business. An Introduction\nCarr, I., International Trade Law\nConnerty,A., A Manual of International Dispute Resolution\nEl-Agraa, A.M., The European Union. Economics and Policies \nTillotson, J/Foster, N., Text, Cases and Materials on European Union\nvan den Bossche, P., The Law and Policy of the World Trade Organization \nvan Houtte, H., The Law of International Trade\nWilles, J.H./Willes J.A., International Business Law. Environments and Transactions | This course is in particular applicable to the following courses of the Master programme International Business and Economics (M.A.; “IBE”):\n- Institutional Economics\n- International Monetary Economics\n\nThis course is also applicable to the Master programme Finance (M.Sc.) and to other business-oriented Master programmes offered by Schmalkalden University of Applied Sciences. | total workload: 180 hours, of them:\n1) lecture: 45\n2) self-study: 135, of them:\n- course preparation (in particular reading): 45\n- follow-up: 45\n- exam preparation: 45 | 6 ECTS credit points; weighting factor: 6/120 (IBE) or 6/90 (Finance), respectively | - comprehensive written examination, 90 minutes (67 %)\n- midterm exam (33 %) | first academic year | each academic year | 1 semester | elective course | teaching language is English. |
../data/courses/zqm_modul/en/Financial Markets_MHE.docx | Financial Markets | Prof Dr Mareike Heinemann | Learn about the types of financial markets, institutions and instruments\nUnderstand the relationship between risk and return\nUnderstand the effect of correlation on portfolio risk and the limits of diversification\nExamine various efficient frontiers and grasp the principles of portfolio selection \nUnderstand and critically assess the Capital Asset Pricing Model and alternative asset pricing models \nConsider foreign exchange risks and incorporate an international perspective on asset pricing | 1. Overview of financial markets, institutions and instruments \n2. Financial securities, risk and return and the efficiency of financial markets\n3. Portfolio selection \n4. Models of asset pricing\n5. International diversification | Lectures\nExercises\nHermeneutic discourses\nMaieutic discourses\nDiscussion\nSelf-study | There are no formal requirements. | Preferably most recent edition:\nBack, K.E.: Asset Pricing and Portfolio Choice Theory, Oxford University Press\nDe Haan, J. et al.: Financial Markets and Institutions. A European Perspective, Cambridge University Press\nElton, E.J. et al.: Modern Portfolio Theory and Investment Analysis, John Wiley & Sons\nMishkin, F.S.: The Economics of Money, Banking and Financial Markets, Pearson\nMishkin, F.S. & Eakins, S.G.: Financial Markets and Institutions, Pearson. \nFurther references will be given during the classes. | This course is in particular applicable to the following Master programmes: \nInternational Business and Economics (M.A.; “IBE”), Finance (M.Sc.).\nThis course is also applicable to other business-oriented Master programmes offered by Schmalkalden University of Applied Sciences. | Total workload: 180 hours, of them:\nLecture: 45\nSelf-study: 135, of them:\nCourse preparation (in particular reading): 45\nFollow-up: 45\nExam preparation: 45 | 6 ECTS credit points; weighting factor: 6/120 (IBE) or 6/90 (Finance), respectively | Comprehensive written examination, 90 minutes (100%) | First academic year | Each academic year | One semester | Elective course | Teaching language is English. |
../data/courses/zqm_modul/en/Valuation and Financial Analysis_MHE.docx | Valuation and Financial Analysis | Prof Dr Mareike Heinemann | Understand the importance of financial information and the expressiveness of financial statements\nKnow and apply the relevant key performance indicators and conduct a comprehensive financial analysis assessing the financial position, financial performance and cash flow of a company\nConduct a competitive and market analysis and determine the peer group of a company\nBe able to derive and evaluate financial projections\nLearn about and reflect on the importance of intangible assets of a company\nUnderstand the relevance and impact of valuation purposes on valuation\nKnow the major valuation methods and evaluate their applicability to practical valuation problems\nIdentify the drivers of company value\nUnderstand the relevance and drivers of the value of intangible assets such as brands, software, technology or customers for a business\nSynthesise the acquired knowledge about company and market analysis to perform a valuation\nPractically apply the concepts by use of common spreadsheet software | 1. Financial Analysis\n1.1 The financial statements and financial performance of a company\n1.2 The competitive and market environment\n1.3 The acquisition and management of financial resources\n1.4 Financial planning\n2. Valuation\n2.1 Value concepts, valuation purposes and standards\n2.2 Valuation methods: Income, market and asset approaches\n2.3 The cost of capital \n2.4 Valuation specifics | Lectures\nExercises\nCase studies\nHermeneutic discourses\nMaieutic discourses\nDiscussion\nSelf-study | There are no formal requirements. | Preferably most recent edition:\nBerk, DeMarzo & Harford: Corporate Finance, Global Edition, Pearson.\nDamodaran, A.: Investment Valuation: Tools and Techniques for Determining the Value of Any Asset, Wiley.\nHiggins: Analysis for Financial Management, McGraw-Hill.\nBrealey, Myers & Allen: Principles of Corporate Finance, Global Edition, McGraw\xa0Hill.\nFurther reading – provided in class\nRelevant valuation standards\nCurrent journal articles | This course is in particular applicable to the following Master programmes: \nInternational Business and Economics (M.A.; “IBE”), Finance (M.Sc.).\nThis course is also applicable to other business-oriented Master programmes offered by Schmalkalden University of Applied Sciences. | Total workload: 240 hours, of them:\nLecture: 60\nSelf-study: 180, of them:\nCourse preparation (in particular reading): 45\nFollow-up: 45\nExam preparation (including mid-term): 90 | 8 ECTS credit points; weighting factor: 8/120 (IBE) or 8/90 (Finance), respectively | Comprehensive written examination, 90 minutes (100%) | First academic year | Each academic year | One semester | Elective course | Teaching language is English. |
../data/courses/zqm_modul/en/Economic Philosophy_RR.docx | M1. C Economic Philosophy | Prof Dr Robert Richert | Identify interdependencies of philosophy, religion, culture and economic performance\nCompare important religious principles of Hinduism, Buddhism, Confucianism, Christianity and Islam\nTransform religious values into ethical values and ethical values into economic values \nIllustrate the importance of Classical Antiquity, the Renaissance and the Enlightenment Era for Western Economic Philosophy\nEvaluate the importance of values for economic development\nCreate a set of values that seems to be supportive to economic development\nDesign an economic and social order that fits to the relevant culture | 1. Interdependencies of philosophy, religion, culture, economic success\n 1.1 Hofstede’s five cultural dimensions\n 1.2 Inglehart’s cultural world map\n 1.3 Transparency International’s corruption perception index\n 1.4 The Heritage Foundation’s index of economic freedom\n2. Facts about the world religions\n 2.1 Religious principles\n 2.2 Ethical and economic implications\n3. Western economic philosophy\n 3.1 Cradles of Western culture\n 3.2 Religious principles\n 3.3 Ethical and economic implications\n4. Hinduist economic philosophy\n 4.1 Cradles of Hindu culture\n 4.2 Religious principles\n 4.3 Ethical and economic implications\n5. Buddhist economic philosophy\n 5.1 Cradles of Buddhist culture\n 5.2 Religious principles\n 5.3 Ethical and economic implications\n6. Confucian economic philosophy\n 6.1 Cradles of Confucian culture\n 6.2 Religious principles\n 6.3 Ethical and economic implications\n7. Islamic economic philosophy\n 7.1 Cradles of Islamic culture\n 7.2 Religious principles\n 7.3 Ethical and economic implications\n8. Design of a promising economic, social, culturally sensitive order | Lectures\nExercises\nHermeneutic discourses\nMaieutic discourses\nDiscussion\nProject work\nStudent presentations\nSelf-study | There are no formal requirements. | Preferably most recent edition:\nHarrison, L. E. / Huntington, S. P. (ed.): Culture Matters. How Values Shape Human Progress, New York.\nHuntington, S. P.: The Clash of Civilizations and the Remaking of World Order, London.\nLecturer’s scripts:\nWhat does Justice Mean?\nIntroduction to Christianity\nIntroduction to Hinduism\nIntroduction to Buddhism\nIntroduction to Confucianism\nIntroduction to Islam | This course is in particular applicable to the following Master programmes: \nInternational Business and Economics (M.A.; “IBE”), Finance (M.Sc.).\nThis course is also applicable to other business-oriented Master programmes offered by Schmalkalden University of Applied Sciences. | Total workload: 150 hours, of them:\nLecture: 36\nSelf-study: 114, of them:\nCourse preparation (in particular reading): 28\nFollow-up: 36\nPreparation for academic research project: 30\nExam preparation: 20 | 5 ECTS credit points; weighting factor: 5/120 (IBE) or 5/90 (Finance), respectively | Comprehensive written examination, 90 minutes (80%)\nPresentation of student research project (20%) | First academic year | Each academic year | One semester | Elective course | Teaching language is English. |
../data/courses/zqm_modul/en/Digital Finance_N.N..docx | Digital Finance | N.N. | Understand the relevance of digital transformation and how it affects finance in the sense of both the financial industry and the finance function within a company \nKnow the sectoral, functional and regional effects of digitalisation on the financial sector \nIdentify the effects of digital transformation on the financing, investing, financial and management accounting of a company\nCritically assess the potential of artificial intelligence and the practical applications in the financial industry\nKnow and evaluate the potential of Blockchain / Distributed Ledger Technology and the practical applications such as crypto currencies or crypto assets\nIdentify and analyse the various FinTech/InsurTech/PropTech/ RegTech business models and their impact on the respective markets\nEvaluate \nUnderstand the current regulatory environment and relevant aspects in financial reporting \nReflect on the role and issues of data protection and privacy | 1. Digital transformation of the financial industry\n2. Digital transformation of finance as the function within a business\n3. Issues of data protection and regulation | Lectures\nCase studies\nHermeneutic discourses\nMaieutic discourses\nDiscussion\nSelf-study | There are no formal requirements. | Preferably most recent edition:\nBeaumont, P. H.: Digital Finance. Big Data, Start-ups, and the Future of Financial Services, Routledge\nLiermann, V.; Stegmann, C.: The Impact of Digital Transformation and FinTech on the Finance Professional, Palgrave Macmillan \nLynn, T. et al.: Disrupting Finance, Palgrave Macmillan\nArslanian, H., Fischer, F.: The Future of Finance - The Impact of FinTech, AI, and Crypto on Financial Services, Palgrave Macmillan \nFurther references will be given during the classes. | This course is in particular applicable to the following Master programmes: \nInternational Business and Economics (M.A.; “IBE”), Finance (M.Sc.).\nThis course is also applicable to other business-oriented Master programmes offered by Schmalkalden University of Applied Sciences. | Total workload: 180 hours, of them:\nLecture: 45\nSelf-study: 135, of them:\nCourse preparation (in particular reading): 45\nFollow-up: 45\nExam preparation: 45 | 6 ECTS credit points; weighting factor: 6/120 (IBE) or 6/90 (Finance), respectively | Comprehensive written examination, 90 minutes (100%) | First academic year | Each academic year | One semester | Elective course | Teaching language is English. |
../data/courses/zqm_modul/en/Strategic International Human Resources Management_AK.docx | M5.C Strategic International Human Resources Management | Prof. Dr. Andreas Kammel | Develop student’s capacities to compute, analyze, interpret, apply, synthesize, and evaluate the complex knowledge of Strategic International Human Resources Management | Students are able to acquire knowledge and skills of the following types of knowledge and skills, respectively: \n\n1) factual knowledge:\n- in HRM\n- in Strategic Management\n- in International Management\n- concerning inter-cultural competencies\n\n2) conceptual skills:\n- understanding the multiple interrelations between strategy, multinational global and task environment, organization design and culture and the various impacts on practicing successful HRM in international corporations\n- understanding how a SIHRM framework can be used as a conceptual foundation for HR practices in organizations worldwide.\n\n3) procedural skills:\n- problem solving approaches in HRM\n- Benchmarking HR best practices\n- using theories as a starting point to create successful HR practices\n- applying research methods in personnel management\n\n4) metacognitive skills:\n- critical thinking about personnel management,\n- combining theory and practice,\n- applying complex concepts and practices in an often ambiguous organizational setting.\n\ncourse outline:\n\n1 Introduction to Management\nThe International Environment of Management\nNational Culture and Corporate Culture\nStrategic Planning\nManagement and the New Workplace\n\n2 Human Resources Management\n2.1 A SIHRM Framework\n2.2 Impact of Culture/Cultural Context\n2.3 The Strategic Role of HRM\n2.4 Attracting an Effective Workforce\n2.5 Staffing: Sourcing HR for Global Markets\n2.6 International Training, Development and Careers\n2.7 International Compensation\n2.8 International Industrial Relations and Global Institutional Context\n2.9 HRM Trends and the Changing Workplace | \n- lectures\n- exercises\n- work shop design\n- case studies\n- discussion\n- E-Learning\n- project work\n- student presentations\n- self-study | There are no formal requirements. | literature (preferably most recent edition):\nDowling, P.J./Festing, M./Engle, A.D. International Human Resources Management, Hampshire UK | This course is in particular applicable to the following courses of the Master programme International Business and Economics (M.A., “IBE”):\n- Organizational Behavior\n- International Management (if available)\n\nThis course is also applicable to other business-oriented Master programmes offered by Schmalkalden University of Applied Sciences. | total workload: 180 hours, of them:\n1) lecture: 45\n2) self-study: 135, of them:\n- course preparation (in particular reading)\n- follow-up\n- preparation for academic research project\n- exam preparation | 6 ECTS credit points; weighting factor: 6/120 (IBE) or 6/90 (Finance), respectively | \n- comprehensive written examination, 90 minutes (80%)\n- student presentation in class (20%) | first academic year | each academic year | 1 semester | elective course | Teaching language is English. |
../data/courses/zqm_modul/en/Business Planning_NR.docx | Business Planning | Prof. Dr. N. Richter | This course will prepare students for planning their own business or for the further development an existing one.\n\nSystematic planning and control of business ideas\nTransformation of ideas into innovative products, services etc., | The module is about developing your own business plan. This is important when starting your own business, but also when developing or taking over an existing business. Students develop either a classic business plan or a business model canvas. The classic business plan is one of the most important tools for planning a business and contains all the important steps for your own business. The Business Model Canvas has also established itself in recent years and enables flexible and clear business planning on only one chart. Both tools are taught in the course and are being framed by a suitable theoretical approach. In order to enable the students to develop their own business plan, additional methods of generating ideas for their own business are discussed. | - Lectures and exercises \n- self-study\n- discussions\n- student presentations | null | Bragg (2005). Developing new business ideas. Prentice Hall. \n\nGassmann, O., Frankenberger, K., & Csik, M. (2014).\xa0The business model navigator: 55 models that will revolutionise your business. Pearson UK.\n\nOsterwalder, A., & Pigneur, Y. (2010).\xa0Business model generation: a handbook for visionaries, game changers, and challengers. John Wiley & Sons. | / | This module is closely related to the following modules of the same study program:\n- Entrepreneurship\n\nThis module is also suitable for other economics-oriented study courses at Schmalkalden University of Applied Sciences. | 75 h total, \n1) Lectures: 30 h\n2) self-studies: 45 h | 2,5 ECTS: \nMaster IBE 2,5 von 90 ECTS | written examination 30 minutes (67%), presentation (33%) | 2nd-4th Semester | every academic year | 1 Semester | compulsory elective module |
../data/courses/zqm_modul/en/MB_ Simul Methods for Mech Sysz en.docx | Simulation Methods for Mechanical Systems | Prof. Dr.-Ing. G. Weidner | Students should be able to model the kinematic and dynamic behavior of machines and vehicles as well as their subsystems. They should understand how multi-body systems work and be able to apply them to typical problems in mechanical engineering and critically evaluate the simulation results.\n\nOn completion of this course, the students should be able to model the kinematic and dynamic behavior of machines and vehicles. They should understand how Multy-Body-Systems are operating and apply them to typical problems of mechanical engineering and evaluate the simulation results critically. | Fundamentals of modeling, numerical solution of an equation of motion, bodies (mass and inertia tensor), kinematic bonds, dynamic bonds, kinematic drives, dynamic drives, friction, damping, examples of computational and experimental analysis of linear and especially non-linear systems.\n\nBasic principles of modeling, numerical solution of equations of motion, bodies (mass and moment of inertia tensor), kinematic constraints, dynamic constraints, kinematic drives, dynamic drives, friction, damping, practical examples of calculative and experimental analysis of linear and non-linear systems. | Lecture: 2 SWS; exercises on the computer: 2 SWS; project work.\nLecture: 2 h; computer Exercises: 2 h; individual project work | Basic knowledge of technical mechanics. In particular kinematics and dynamics of rigid bodies.\nBasic knowledge in technical mechanics, particularly kinematics and dynamics of rigid bodies. | Textbooks on kinematics, dynamics and machine dynamics\nTextbooks on kinematics, dynamics and machine dynamics. | N.N. | Master's degree program in Mechatronics & Robotics, '150 h|5 ECTS \nWeighting: 5/90|Written examination with the aid of a multi-body program; a graded, individually prepared project work is a prerequisite for the examination.\nWritten examination (with the use of a Multy-Body-System) and a graded individual project work|in the winter semester|every academic year|one semester|Compulsory elective module|N.N.
../data/courses/zqm_modul/en/MB_ Systemtheory en.docx|System theory|Prof. Dr. Bachmann|Students learn and understand the basic contents and approaches of systems theory. They can apply their knowledge to the design of system solutions.\nProfessional competence 20 %\t\nMethodological competence 50 %\t\nSystem competence 30 %\t\nSocial competence 0 %|Systems theory describes the effect of signals on different constellations of processes and natural and technical structures. It primarily uses a mathematical form of description. The theoretical content is explained in a practical way based on important application scenarios for systems theory. The use of modern software tools supports efficient access and in-depth insight into the subject area.|Lecture / Exercise: 4 SWS\n Lecture share: 3 SWS\n Proportion exercise: 1 SWS\nAnalysis and discussion of documented example systems using suitable tools, seminar-style lecture|Recommended: Control engineering in the Bachelor's program, 'Lecture notes, exercise materials\nDocumentations | N.N. | N.N. | Attendance time 60 h + self-study 90 h = 150 h = 5 credit points | 5 ECTS credits | written examination | Summer semester | Every academic year in the summer semester |
../data/courses/zqm_modul/en/Behavioural Finance and Investments_MHE.docx | Behavioural Finance and Investments | Prof Dr Mareike Heinemann | Apply insights from psychology to describe the judgement and decision-making of individual or professional investors and how financial markets are affected\nApply insights from psychology to describe the judgement and decision-making of (financial) managers and how corporate investment decision-making and future company performance are affected\nIdentify behavioural economic theories and understand the differences between a traditional finance perspective and a behavioural finance perspective\nKnow heuristics as rules of thumb in decision-making and contrast the heuristics-and-biases programme to other approaches of heuristic reasoning\nIdentify typical cognitive biases in decision-makers’ judgement\nApply behavioural findings to the financial and corporate investment decision context\nUnderstand the impact of further concepts such as overconfidence mental accounting and the role of emotions in financial decision-making\nIdentify and critically evaluate debiasing strategies | 1. Introduction\n2. Conventional approach to financial decision-making\n3. Prospect Theory\n4. The concept of heuristics and cognitive biases\n5. Further psychological concepts\n6. Implications for individual investor decision-making\n7. Implications for corporate investment decision-making\n8. Debiasing | Lectures\nExercises\nHermeneutic discourses\nMaieutic discourses\nDiscussion\nProject work\nStudent presentation\nSelf-study | There are no formal requirements. | Preferably most recent edition:\nAckert, L.F., Deaves, R.: Behavioral Finance: Psychology, Decision-Making, and Markets, South-Western\nBaker, H.K., Nofsinger, J.R.: Behavioral Finance: Investors, Corporations, and Markets, John Wiley & Sons\nBazerman, M. H., Moore, D. A.: Judgment in Managerial Decision Making, Wiley\nBelsky, G., Gilovich, T.: Why Smart People make Big Money Mistakes and How to Correct Them, Simon & Schuster\nHastie, R., Dawes, R. M.: Rational Choice in an Uncertain World: The Psychology of Judgment and Decision Making, Sage\nNofsinger, J.R.: The Psychology of Investing, Prentice Hall\nPlous, S.: The Psychology of Judgment and Decision Making, McGraw-Hill \nFurther references will be given during the classes. | This course is in particular applicable to the following Master programmes: \nInternational Business and Economics (M.A.; “IBE”), Finance (M.Sc.).\nThis course is also applicable to other business-oriented Master programmes offered by Schmalkalden University of Applied Sciences. | Total workload: 180 hours, of them:\nLecture: 45\nSelf-study: 135, of them:\nCourse preparation (in particular reading): 40\nFollow-up: 20\nPreparation for academic research project: 45\nExam preparation: 30 | 6 ECTS credit points; weighting factor: 6/120 (IBE) or 6/90 (Finance), respectively | Comprehensive written examination, 90 minutes (80%)\nStudent research project and presentation (20%) | First academic year | Each academic year | One semester | Elective course | Teaching language is English. |
../data/courses/zqm_modul/en/Management Control Systems_PS.docx | M3.A Management Control Systems | Prof Dr Peter Schuster | Understand the functions of transfer prices and cost allocations and the underlying conflict between coordination and profit allocation\nAnalyse cost-based, market-based and negotiated transfer prices (in different forms) and their suitability (in general)\nDiscuss market-based transfer prices in perfect and imperfect markets and the influence of synergies\nUnderstand marginal cost-based transfer prices for optimum coordination while being aware of the need to consider the problem of incentives and dysfunctional behaviour in the proposed solution\nSee the distortion of cost structures as a major argument against the use of full costs; apply an agency model based on full costs to show that the optimum transfer price is above marginal costs and that market prices would interfere with the solution\nUnderstand the applicability of multi-tier transfer prices for solutions possibly leading to optimum coordination\nSee dual transfer prices as an optional choice for solutions possibly leading to optimum coordination and understand any difficulties and problems arising\nDiscuss negotiated transfer prices as one type of transfer price\nLearn how to share risk under uncertainty and see the resulting behavioural effects\nCompare the ex post and the ex ante views on transfer prices\nShow how to solve the capacity adjustment problem by the use of transfer prices and how to correct (i.e. punish) untruthful reporting by a specific transfer pricing mechanism\nDiscuss (in general) incorrect decisions caused by transfer prices, incorporating behavioural effects into the analysis of the decision problems and understand the effects resulting from asymmetric information\nDetermine optimum transfer prices in a Nash equilibrium\n(In general:) Understand the effects resulting from asymmetric information and show potential misjudgements and incorrect decisions are caused by transfer prices | Course outline:\n\n1. Transfer Prices and Decentralised Decision-Making\n\n2. Types of Transfer Prices\n2.1. Market-based Transfer Prices and Modified Market-based Transfer Prices\n2.2. Cost-based Transfer Prices\n2.2.1. Actual Versus Budgeted Cost-based Transfer Prices\n2.2.2. Marginal Cost-based Transfer Prices\n2.2.3. Full Cost-based Transfer Prices\n2.2.4. Cost-Plus Transfer Prices\n2.2.5. Multi-tier Transfer Prices\n2.2.6. Dual Transfer Prices\n2.3. Negotiated Transfer Prices\n\n3. Selected Further Aspects of Transfer Pricing\n3.1. Risk-Sharing\n3.2. Capacity Adjustment\n3.3. Strategic Transfer Prices\n\n4. Summary: Case Study Coordination of Pricing Decisions | - lectures\n- exercises\n- hermeneutic discourses\n- maieutic discourses\n- discussion\n- self-study | There are no formal requirements. | Literature\nSchuster, P., Heinemann, M., Cleary, P.: Management Accounting, Springer 2021\nSchuster, P.: Management Accounting & Management Control, USB Stick (latest version)\nSchuster, P.: Transfer Prices and Management Accounting, Springer, 2015\nSchuster, P., Clarke, P.: Transfer Prices: Functions, Types and Behavioral Implications, in: Management Accounting Quarterly, Vol. 11, No. 2, p. 22‐32 (2010)\nFurther references will be given during the classes. | This course is in particular applicable to the following courses of this Master programme: International Business and Economics (M.A.; “IBE”), Finance (M.Sc.)\n\nThis course is also applicable to other business-oriented Master programmes offered by Schmalkalden University of Applied Sciences. | Total workload: 150 hours, of them:\n1) lecture: 45\n2) self-study: 105, of them:\n- course preparation (in particular reading): 25\n- follow-up: 25\n- readings and exam preparation (including mid-term): 55 | 5 ECTS credit points; weighting factor: 5/120 (IBE) or 5/90 (Finance), respectively | Comprehensive written examination, 90 minutes (100%) | First academic year | Each academic year | One semester | Elective course | Teaching language is English. |
../data/courses/zqm_modul/en/Political Philosophy_RR.docx | M1. B Political Philosophy | Prof Dr Robert Richert | Interpret the core elements of ancient Greek, ancient Roman, ancient Indian, ancient Chinese and medieval Islamic political philosophy\nIllustrate important aspects of Contractualism, Machiavellianism, Utilitarianism, Liberalism, Socialism, Communitarianism and the Capability approach\nCompare the important contract theories of Hobbes, Rousseau, Rawls, Nozick and Buchanan\nCompare the important Chinese schools of Legalism, Taoism, Confucianism and Mohism\nInterpret the teachings of the medieval Islamic philosophers Alkindus, Avenassar, Avicenna, Avempace, Averroes and Ibn Khaldun in the light of modern Islamic philosophy\nEvaluate the importance of political ideas for different forms of governance\nCreate a set of values that seems to be supportive to democracy\nDesign a political order that fits to the relevant culture | 1. Fundamentals\n 1.1 Terminology\n 1.2 Forms of government\n2. Ancient Greek political philosophy\n 2.1 Plato: “Politeia” (378 BC)\n 2.2 Aristotle: “Nicomachean Ethics” (325 BC) and “Politika” (323 BC)\n3. Ancient Roman political philosophy\n 3.1 Cicero: “The Republic” (51 BC) and “The Laws” (50 BC)\n 3.2 Seneca: “Moral Letters to Lucilius” (62 AD)\n4. Contractualism\n 4.1 Thomas Hobbes: “Leviathan” (1651)\n 4.2 Jean-Jacques Rousseau: “The Social Contract” (1762)\n 4.3 John Rawls: “A Theory of Justice” (1972) \n 4.4 Robert Nozick: “Anarchy, State, and Utopia” (1974)\n 4.5 James Buchanan: “The Limits of Liberty” (1975)\n5. Machiavellianism and Utilitarianism\n 5.1 Machiavellianism\n 5.2 Utilitarianism\n6. Liberalism\n 6.1 Classical liberalism\n 6.2 Chicago school\n 6.3 Austrian school\n 6.4 Freiburg school\n7. Socialism\n 7.1\t Traditional socialism\n 7.2\t Communism\n 7.3\t Marxism-Leninism\n 7.4\t Maoism\n 7.5\t Anarchism\n 7.6 Contemporary socialism\n8. Modern political philosophies\n 8.1 Communitarianism\n 8.2 Capability approach\n9. Ancient Indian political philosophy\n 9.1 “Upanishads”\n 9.2 “The Vedas”\n10. Ancient Chinese political philosophy\n 10.1 Legalism (fajia)\n 10.2 Taoism (taojia)\n 10.3 Confucianism (rujia / more precisely: kongjia)\n 10.4 Mohism (mojia)\n11. Medieval and modern Islamic political philosophy\n 11.1 Al-Kindi [Alkindus] (801-873)\n 11.2\t Al-Farabi [Alpharabius, Avenassar] (872-950)\n 11.3 Ibn Sinna [Avicenna] (980-1037)\n 11.4 Ibn Bajja [Avempace] (1085-1138) \n 11.5 Ibn Rushd [Averroes] (1126-1198)\n 11.6 Ibn Khaldun (1332-1406)\n 11.7 Al-Ghazali (1058-1111)\n 11.8 Modern Islamic political philosophy | Lectures\nExercises\nHermeneutic discourses\nMaieutic discourses\nDiscussion\nProject work\nStudent presentations\nSelf-study | There are no formal requirements. | Preferably most recent edition:\nCahn, S. M.: Political Philosophy – the Essential Texts, New York.\nKymlicka, W.: Contemporary Political Philosophy – an Introduction, Oxford.\nStrauss, L. / Cropsey, J: History of Political Philosophy, Chicago.\nWhite, M. J.: Political Philosophy: A Historical Introduction, Oxford. | This course is in particular applicable to the following Master programmes: \nInternational Business and Economics (M.A.; “IBE”), Finance (M.Sc.).\nThis course is also applicable to other business-oriented Master programmes offered by Schmalkalden University of Applied Sciences. | Total workload: 150 hours, of them:\nLecture: 36\nSelf-study: 114, of them:\nCourse preparation (in particular reading): 28\nFollow-up: 36\nPreparation for academic research project: 30\nExam preparation: 20 | 5 ECTS credit points; weighting factor: 5/120 (IBE) or 5/90 (Finance), respectively | Comprehensive written examination, 90 minutes (80%)\nPresentation of student research project (20%) | First academic year | Each academic year | One semester | Elective course | Teaching language is English. |
../data/courses/zqm_modul/en/MB_ Automation Control en.docx | Automation Control | Prof. Dr. Bachmann | Students learn about the design, structure and functionality of flexible automation systems from the perspective of automation technology, including selected design methods for such systems. They can apply their knowledge to the design of such systems.\nThe event mainly conveys\nProfessional competence 40 %\t\nMethodological competence 50 %\t\nSystem competence 10 %\t\nSocial competence 0 % | Today, complex automation solutions are highly automated systems that produce the highest quality with maximum performance. The focal points in their realization are: Conception of communication and networking, decentralized system design, selection of suitable techniques and technologies for implementation, design of a heterogeneous structure, control engineering mastery of complex, non-linear system structures, robot integration, statistical process analysis. | Lecture 4 SWS \nAnalysis and discussion of documented example systems, operational management of systems, seminar-style lecture | Recommended: Automation Technology, Control Engineering in the Bachelor's program, 'Lecture notes, exercise materials\nDocumentation, functional and requirement specifications from the companies|N.N.|N.N.|Attendance time 60 h + self-study 90 h = 150 h = 5 credit points|5 ECTS credits|Alternative examination: Preparation of a draft concept in document form with a concluding colloquium for a given example from the subject area of automation control.|1st semester|Every academic year in the winter semester|4 SWS|Compulsory elective module|N.N.
../data/courses/zqm_modul/en/Marketing Communication_SU.docx|M4.B Marketing Communication|Prof Dr Sebastian Ullrich|Understanding conditions for advertising and social media\nIdentify relevant aims of advertising\nCompare different advertising strategies \nDescribe advertising techniques\nIllustrate word of mouth\nCompare communication channels\nExamine, understand and present marketing communication research\nImplement marketing research findings to business cases|1. Conditions of advertising\n1.1. Communication conditions\n1.2. Market conditions\n1.3. Societal change of values\n\n2. Aims of advertising\n\n3. Advertising strategies\n3.1. Customer-based brand equity\n3.2. Positioning\n3.3. Challenges of positioning development and implementation\n\n4. Advertising techniques\n4.1. Social techniques\n4.2. Reasons for different advertising effects\n4.3. Advertising effects’ paths\n4.4. Employment of social techniques\n4.4.1. Make contact\n4.4.2. Ensure perception of message and achieve comprehension\n4.4.3. Communicate emotions\n4.4.4. Consolidate in the brain \n4.4.5. Activate behavior and initiate word of mouth\n\n5. Communication channels|Lectures\nExercises\nHermeneutic discourses\nDiscussion\nStudent presentations\nSelf-study|There are no formal requirements.|Current research articles (references will be given in class)\n\nFill, C.: Marketing Communications, Pearson.\nEgan, J.: Marketing Communications, Sage.\t\nEagle, L.; Dahl, S.; Czamecka, B.; Lloyd, J.: Marketing Communications, Routledge.|This course is in particular applicable to the following master programmes: International Business and Economics (M.A.; “IBE”) and Finance (M.Sc.).\nThis course is also applicable to other business-oriented master programmes offered by Schmalkalden University of Applied Sciences.|Total workload: 180 hours, of them:\nLecture: 45\nSelf-study: 135, of them:\nCourse preparation (in particular reading): 30\nFollow-up: 30\nPreparation for academic research project: 45\nExam preparation: 30|6 ECTS credit points; weighting factor: 6/120 (IBE) or 6/90 (Finance), respectively|Comprehensive written examination, 90 minutes (80%)\nStudent research project (20%)|First academic year|Each academic year|One semester|Elective course|Teaching language is English.
../data/courses/zqm_modul/en/Philosophy of Science_MH.docx|M1.A Philosophy of Science|N.N.|Students gain knowledge of basic concepts, basic problems and important ideas of philosophy of science and the capacity to reflect critically the methods of science, especially of social sciences and economics, and to apply scientific methods in a correct way.|1 Introduction: What is philosophy of science and what is it useful for?\n\n2 Basic Concepts\n\n3 Objectives of Science\n\n4 Fundamentals of Research Projects\n\n5 Ethics of Science\n\n6 Linguistic Foundations\n\n7 Definitions\n\n8 Scientific Statements\n\n9 Arguments\n\n10 Fallacies\n\n11 Deduction\n\n12 Induction\n\n13 Abduction\n\n14 Interpretation\n\n15 Value Judgements and Norms|- lectures\n- exercises\n- guided reading of texts\n- discussion\n- self-study|There are no formal requirements.|A. Reading of original philosophical texts (e.g. by David Hume, John Stuart Mill, Karl R. Popper, Thomas S. Kuhn, Daniel Kahneman), articles and excerpts of textbooks (to be handed out)\n\nB. Recommended textbooks (preferably most recent edition):\nGovier, T., A Practical Study of Argument\nJohansson, L., Philosophy of Science for Scientists \nOkasha, S., Philosophy of Science\n\nPsillos S./Curd, M., The Routledge Companion to Philosophy of Science, 2008\n\nC. Recommended internet sources:\n\nStanford Encyclopedia of Philosophy: http://plato.stanford.edu/index.html\n\nThe Internet Encyclopedia of Philosophy: http://www.iep.utm.edu|This course is in particular applicable to the following courses of the Master programme International Business and Economics (M.A., “IBE”):\n- Economic Philosophy\n- Political Philosophy\n\nThis course is also applicable to the Master programme Finance (M.Sc.) and to other business-oriented Master programmes offered by Schmalkalden University of Applied Sciences.|total workload: 150 hours, of them:\n1) lecture: 38\n2) self-study: 112, of them:\n- course preparation (in particular reading): 40\n- follow-up: 40\n- exam preparation: 32|5 ECTS credit points; weighting factor: 5/120 (IBE) or 5/90 (Finance), respectively|- comprehensive written examination, 90 minutes (67 %)\n- midterm exam (33 %)|first academic year|each academic year|1 semester|elective course|teaching language is English.
../data/courses/zqm_modul/en/Strategic Brand Management_SU.docx|M4.C Strategic Brand Management|Prof Dr Sebastian Ullrich|Understand and measure customer-based brand equity\nIdentify brand positioning and values\nDescribe and illustrate brand models\nPlan and implement the brand marketing program,\nIllustrate and apply the measuring and interpreting brand performance\nIdentify options for growing and sustaining brand equity\nUnderstand and apply creativity techniques,|1. Introduction and overview\n2. Creativity workshop\n3. Brands and brand management\n\n4. Identifying and establishing brand positioning and values\n4.1. Customer-based brand equity\n4.2. Brand positioning\n4.3. Further brand models\n\n5. Planning and implementing the brand marketing program\n5.1. Choosing brand elements to build brand equity\n5.2. Designing marketing campaigns to build brand equity\n5.3. Integrating marketing communications to build brand equity\n5.4. Using secondary brand associations to build brand equity\n\n6. Measuring and interpreting brand performance\n6.1. Developing a brand equity measurement and management system\n6.2. Measuring sources of brand equity: capturing the customer mindset\n6.3. Measuring outcomes of brand equity: capturing market performance\n\n7. Growing and sustaining brand equity\n7.1. Designing and implementing branding strategies\n7.2. Introducing and naming products and brand extensions\n7.3. Managing brands over time|Lectures\nExercises\nHermeneutic discourses\nDiscussion\nStudent presentations\nSelf-study|There are no formal requirements.|Keller, K.L.: Strategic Brand Management, Pearson Education.\nKapferer, J.-N.: The New Strategic Brand Management: Advanced Insights and Strategic Thinking, Kogan Page.\nKeller, K.L. (2003): Brand Synthesis: The Multidimensionality of Brand Knowledge, Journal of consumer Research.\nFurther research articles given in class.|This course is in particular applicable to the following master programmes: International Business and Economics (M.A.; “IBE”), Finance (M.Sc.).\nThis course is also applicable to other business-oriented master programmes offered by Schmalkalden University of Applied Sciences.|Total workload: 180 hours, of them:\nLecture: 45\nSelf-study: 135, of them:\nCourse preparation (in particular reading): 30\nFollow-up: 30\nPreparation for academic research project: 45\nExam preparation: 30|6 ECTS credit points; weighting factor: 6/120 (IBE) or 6/90 (Finance), respectively|Comprehensive written examination, 90 minutes (80%)\nStudent research project (20%)|First academic year|Each academic year|One semester|Elective course|Teaching language is English.
../data/courses/zqm_modul/en/International Monetary Economics_RR.docx|M7. C International Monetary Economics|Prof Dr Robert Richert|Interpret different balance-of-payments equilibria\nAnalyze pros and cons of discretionary exchange-rate policies\nApply time inconsistencies to the intertemporal balance-of-payments theory \nCharacterize different scenarios of fiscal policy in open economies\nCapture different lessons learnt from historical financial crises\nConstruct guidelines to fight financial crises in a sustainable way\nDesign major rules to be taken into account for a promising EMU future|1. Balance of payments\n 1.1 Sub-balances\n 1.2 External equilibrium\n2. Elasticity approach\n 2.1 Assumptions\n 2.2 Exchange rate policy measured in national currency\n 2.3 Exchange rate policy measured in foreign currency\n 2.4 Evaluation\n3. Further balance-of-payments theories\n 3.1 Absorption approach\n 3.2 Monetary balance-of-payments theory\n 3.3 Intertemporal balance-of-payments theory\n4. Fiscal policy in open economies\n 4.1 Global goods market\n 4.2 Mundell-Fleming model\n5. Financial crises\n 5.1 Descriptive and explanatory analysis\n 5.2 Lessons learnt\n6. European Economic and Monetary Union\n 6.1 Main stages\n 6.2 European Central Bank\n 6.3 “Euro crisis”\n 6.4 Lessons learnt|Lectures\nExercises\nHermeneutic discourses\nMaieutic discourses\nDiscussion\nProject work\nStudent presentations\nSelf-study|There are no formal requirements.|Preferably most recent edition:\nAppleyard, D. R. / Field, A. J.: International Economics, Reading/Mass. et al.\nBerg, H. van: International Economics, Reading/Mass.\nPugel, Th. / Lindert, P.: International Economics, Boston et al.\nRichert, R.: Internationale Wirtschaftsbeziehungen, Berlin et al.\nLecturer’s scripts:\nBalance of Payments\nElasticity Approach\nAbsorption Approach\nMonetary Balance-of-Payments Theory\nIntertemporal Balance-of-Payments Theory\nFiscal Policy in the Goods Market\nMundell-Fleming Model\nEuropean Economic and Monetary Union|This course is in particular applicable to the following Master programmes: \nInternational Business and Economics (M.A.; “IBE”), Finance (M.Sc.).\nThis course is also applicable to other business-oriented Master programmes offered by Schmalkalden University of Applied Sciences.|Total workload: 150 hours, of them:\nLecture: 36\nSelf-study: 114, of them:\nCourse preparation (in particular reading): 28\nFollow-up: 36\nPreparation for academic research project: 30\nExam preparation: 20|5 ECTS credit points; weighting factor: 5/120 (IBE) or 5/90 (Finance), respectively|Comprehensive written examination, 90 minutes (80%)\nPresentation of student research project (20%)|First academic year|Each academic year|One semester|Elective course|Teaching language is English.
../data/courses/zqm_modul/en/Organizational Behavior_AK.docx|M4.A Organizational Behavior|Prof. Dr. Andreas Kammel|Develop student’s capacities to compute, analyze, interpret, apply, synthesize, and evaluate the complex knowledge of Organizational Behavior (OB)|Students are able to acquire knowledge and skills of the following types of knowledge and skills, respectively: \n\n1) factual knowledge:\n- in Organizational Behavior\n- in managing a High Performance Organization\n- in International Management\n- how to manage diversity\n\n2) conceptual skills:\n- understanding the multiple interrelations between multinational global and task environment, strategy, organization design and the various impacts of culture managing high performance in international corporations\n- understanding how an OB framework can be used as a conceptual foundation for management practices in organizations worldwide.\n\n3) procedural skills:\n- problem solving approaches in OB\n- Benchmarking OB best practices\n- using theories as a starting point to create successful OB practices\n- applying research methods of OB for SWOT analysis\n\n4) metacognitive skills:\n- critical thinking about OB,\n- combining theory and practice,\n- applying complex concepts and practices in an often ambiguous organizational setting.\n\ncourse outline:\n\n1 Introduction to Organizational Behavior\nOrganizational Behavior Today\nThe High Performance Organization\nResearch Foundations of OB\n1.4 Global Dimensions of OB\n\n2 Managing Individuals\n2.1 Diversity and Individual Differences\n2.2 Perception and Attribution\n2.3 Motivation and Reinforcement\n2.4 Human Resources Management Systems\nHigh Performance Job Designs\n\n3. Managing Groups and Organizations\nThe Nature of Groups\nTeamwork\nBasis Attributions of Organizations\nStrategic Competency and Organization Design\nOrganizational Cultures\n\nManaging Processes\nLeadership\nPower and Politics\nInformation and Communication\nDecision Making\nConflict and Negotiation\nChange and Innovation|\n- lectures\n- exercises\n- work shop design\n- case studies\n- discussion\n- Online Learning\n- project work\n- student presentations\n- self-study|There are no formal requirements.|literature (preferably most recent edition):\nShermerhorn, J.R. et al.: Organizational Behavior (John Wiley & Sons, Inc.)|This course is in particular applicable to the following courses of the Master programme International Business and Economics (M.A.; “IBE”):\n- Strategic International Human Resources Management\n- International Management (if available)\n\nThis course is also applicable to the Master programme Finance (M.Sc.) and to other business-oriented Master programmes offered by Schmalkalden University of Applied Sciences.|total workload: 180 hours, of them:\n1) lecture: 45\n2) self-study: 135, of them:\n- course preparation (in particular reading):\n- follow-up:\n- preparation for academic research project: \n- exam preparation:|6 ECTS credit points; weighting factor: 6/120 (IBE) or 6/90 (Finance), respectively|\n- comprehensive written examination, 90 minutes (80%)\n- student presentation in class (20%)|first academic year|each academic year|1 semester|elective course|Teaching language is English.
../data/courses/zqm_modul/en/Digital Transformation and Value of Data_ Dr. Christian Leyh.docx|Digital Transformation and Data Value|Dr. Christian Leyh|Students will be able to\nIdentify and analyse fundamental issues relating to information technology aspects of everyday business life,\nRecognize central problems of the digital transformation,\nUnderstand the need for a strong digital transformation in companies,\nEvaluate in which situations the use of digital technologies and concepts is appropriate, \nUnderstand the interrelationships and interaction of different digital technologies and concepts,\nCritically assess the potential of technologies and concepts such as\nArtificial intelligence and the practical applications in data use and automatisation,\nDigital platforms and digital business models,\nCorrectly assess the benefits and risks/challenges of current digital technologies and concepts and derive suitable options for action and fields of action, primarily from the company's perspective,\nRecognize the extent to which information systems and associated data contribute to (operational) value creation,\nUnderstand where data has already found its way into value-added processes or can find its way into them, and\nIdentify use cases for data-based value creation, 'Fundamentals of the Digital Transformation\nDigitization and Digital Goods\nCharacteristics of the Digital Transformation\nTechnology trends in Digital Transformation\nDigital platforms\nSuccess factors and barriers to digital transformation\nCurrent status of digital transformation in Germany and in country comparison\nData Science and Artificial Intelligence\nBasics and characteristics\nBenefits, risks and challenges\nData usage from a management perspective\nUse cases\nDigital Platforms and Digital Business Models\nBasics and characteristics\nBenefits, risks and challenges \nInternet economy - effects of digital transformation on value creation\nUse cases\nData-based Value Creation\nBasics and characteristics\nThe value of data\nConcepts for data-based value creation\nUse cases | Lectures\nHermeneutic discourses\nDiscussion\nStudent presentations\nSelf-study | There are no formal requirements. | Preferably most recent edition:\nAagaard, A.: Digital Business Models - Driving Transformation and Innovation. Springer\nHinterhuber, A.; Vescovi, T.; Checchinato, F.: Managing Digital Transformation - Understanding the Strategic Process. Routledge\nJabłoński, A.; Jabłoński, M.: Digital Business Models - Perspectives on Monetisation. Routledge\nMohanty, S.; Vyas, S.: How to Compete in the Age of Artificial Intelligence - Implementing a Collaborative Human-Machine Strategy for Your Business. Springer\nRogers, D.L.: Digital Transformation Playbook - Rethink Your Business for the Digital Age. Columbia Univers. Press\nSrinivasan, R.: Platform Business Models - Frameworks, Concepts and Design. Springer\nWeber, A.: Digitalization for Value Creation - Corporate Culture for a Digital World. Springer\nWirtz, B.W.: Digital Business Models - Concepts, Models, and the Alphabet Case Study. Springer\nFurther references will be given during the classes. | This course is in particular applicable to the following Master programmes: \nInternational Business and Economics (M.A.; “IBE”), Finance (M.Sc.).\nThis course is also applicable to other business-oriented Master programmes offered by Schmalkalden University of Applied Sciences. | Total workload: 180 hours, of them:\nLecture: 45\nSelf-study: 135, of them:\nCourse preparation (in particular reading): 45\nPresentation preparation: 45\nReadings and exam preparation: 45 | 6 ECTS credit points; weighting factor: 6/120 (IBE) or 6/90 (Finance), respectively | Comprehensive written examination, 90 minutes (70%) and presentation (30%) | First academic year | Each academic year | One semester |
../data/courses/zqm_modul/en/Regional Economics_WS.docx | M6.B Regional Economics | Prof Dr Wiebke Störmann | Understand the importance of the spatial dimension of economic development \nIdentify the development potential of regions in a worldwide perspective\nUnderstand and interpret the traditional set of regional and urban economic models\nUnderstand and interpret a selected set of recent and advanced models of regional economic development\nTransfer the conclusions from the urban and regional economic models to the promotion of urban and regional economic development\nStructure economic problems related to regional economic development in a worldwide perspective\nCapture and characterize the actors involved as well as their effects and identify links between national and regional economic policy instruments\nIdentify the institutional structures and processes of regional policy in selected countries from different continents \nEvaluate several case studies and find best practice examples in a worldwide perspective\nIdentify the most important regional economic approaches for practical regional policy\nAssess reform approaches for regional economic policies with regard to their allocative and distributive effects \nDevelop policy recommendations for selected regions which are politically feasible under the given political and economic conditions | Introduction\n1.1. What Urban and Regional Economics is about\n1.2 Contemporary Patterns of Regional Change\nThe Spatial Structure of the Urban Economy\nThe von Thünen Model\nThe Bid-Rent Model for a Firm\nThe Bid-Rent Model for a Residential Household\nNon-monocentric Cities\nCity Sizes\nEmpirical Studies on the Housing Market\nUrban Hierarchies and Central Place Theory\nThe Christaller Model\nThe Lösch Model\nThe Rank-Size Rule\nImpacts for Regional Policy\nIndustrial Location\nThe Weber Location-Production Model\nThe Moses Location Production Model\nBehavioural Theories of the Firm\nRegional Specialization and Trade\nNeoclassical Theory of Factor Allocation\nNeoclassical Trade Theory\nNew Economic Geography\nThe Economic Base Model\nRegional Analysis Techniques\nExport Base Multipliers\nInput-Output Multipliers\nShift and Share techniques\nRegional Growth\nThe Neoclassical Approach\nThe Evolutionary Approach\nUrban and Regional Economic Policy problems in a global perspective with corresponding case studies\nHow digitalization changes cities: Transport, Education, Culture E-governance E-democracy\nDigital rural areas - Co-creative development of rural areas, agriculture and forestry sectors, rural tourism, manufacturing, ICT industry\nCompany towns and transformation\nIndustrial cluster development – determinants of success \n(Sustainable) tourism as a driver of economic growth\nHosting international sporting events - key success factors\nPros and Cons of Special Economic Zones (SEZs) | Lectures\nExercises\nHermeneutic discourses\nMaieutic discourses\nDiscussion\nStudent presentations\nSelf-study | There are no formal requirements. | Boschma, R. (2007): Path creation, path dependence and regional development, in: Simmie, J., Carpenter, J. (eds.): Path Dependence and the Evolution of City Regional Economies, Working Paper Series, No. 197, Oxford: Oxford Brookes University, pp. 40-55\nMc Cann, P. (2013): Modern Urban and Regional Economics, Oxford University Press, USA \nFurther references will be given during the classes. | This course is in particular applicable to the following Master programmes: International Business and Economics (M.A.; “IBE”), Finance (M.Sc.).\nThis course is also applicable to other business-oriented Master programmes offered by Schmalkalden University of Applied Sciences. | Total workload: 150 hours, of them:\nLecture: 45\nSelf-study: 105, of them:\nCourse preparation (in particular reading): 30\nFollow-up:15\nPreparation for academic research project: 30\nExam preparation: 30 | 5 ECTS credit points; weighting factor: 5/120 (IBE) or 5/90 (Finance), respectively | Comprehensive written examination, 90 minutes (67%)\nStudent research projects (33%) | First academic year | Each academic year | One semester | Elective course | Teaching language is English. |
../data/courses/zqm_modul/en/MB_Develop_VDI2206_unvollst en.docx | VDI2206- Development of Mechatronic Systems | Prof. Dr. S. Roth | \nincomplete !\n\nThe targeted and systematic design and development of new products and processes is the most important engineering activity in the manufacturing industry today. The requirements for efficiency and success orientation of the development process are increasing from year to year to the same extent that development times and specific development costs are decreasing. The VDI 2206 guideline is intended to provide methodical support for the cross-domain development of mechatronic systems. In this module, students are therefore shown procedures, methods and tools for the early phase of development with a focus on system design. The development methodology is to be put into practice in the modules Workshop II and Project Work. | N.N. | 2LVS seminar lecture \n2LVS exercise | N.N. | N.N. | - | Master Mechatronics & Robotics | 150 hours, of which 60 LVS attendance time | 5 ECTS\n5/90 | written examination, 120min, examination prerequisite: graded assignment | Summer semester | annually in the summer semester | one semester | Compulsory elective module |
../data/courses/zqm_modul/en/Sustainable Finance_MHE.docx | Sustainable Finance | Prof Dr Mareike Heinemann | Know the motivation of investors in the consideration of sustainability aspects\nIdentify challenges for companies to implement a sustainable business strategy\nKnow means to measure sustainability performance and evaluate companies based on sustainable principles and make an investment decision based on environmental, social and governance criteria\nLearn and assess investment strategies, methods and benchmarks in the context of sustainability\nKnow the regulatory environment and reporting initiatives\nAnalyse selected cases from different areas of finance | 1. The role of sustainability\n1.1 Sustainability development goals \n1.2 Environmental, social and governance criteria\n2. Challenges to companies\n2.1 Regulatory environment\n2.2 Sustainability performance management\n2.3 Integrated reporting\n3. Financing sustainability\n3.1 Long-term value creation\n3.2 Equity \n3.3 Bonds | Lectures\nExercises\nHermeneutic discourses\nMaieutic discourses\nDiscussion\nProject work\nStudent presentations\nSelf-study | There are no formal requirements. | Schoenmaker, D., Schramade, W.: Principles of Sustainable Finance, Oxford\nBril, H., Kell, G., Rasche, A.: Sustainable Investing – A Path to a New Horizon, Routledge\nSherwood, M.W., Pollard, J.: Responsible Investing – An Introduction to Environmental, Social, and Governance Investments, Routledge\nThompson, S.: Green and Sustainable Finance – Principles and Practice, KoganPage\nFurther references will be given during the classes. | This course is in particular applicable to the following Master programmes: \nInternational Business and Economics (M.A.; “IBE”), Finance (M.Sc.).\nThis course is also applicable to other business-oriented Master programmes offered by Schmalkalden University of Applied Sciences. | Total workload: 180 hours, of them:\nLecture: 45\nSelf-study: 135, of them:\nCourse preparation (in particular reading): 40\nFollow-up: 20\nPreparation of academic research project: 45\nExam preparation (including mid-term): 30 | 6 ECTS credit points; weighting factor: 6/120 (IBE) or 6/90 (Finance), respectively | Comprehensive written examination, 90 minutes (80%)\nPresentation of student research project (20%) | First academic year | Each academic year | One semester | Elective course | Teaching language is English. |
../data/courses/zqm_modul/en/Investment Appraisal_PS.docx | M3.B Investment Appraisal | Prof Dr Peter Schuster | Understand investment planning and investment decision-making\nIdentify relevant methods of investment appraisal methods assuming a perfect and an imperfect capital market\nCompare the different investment appraisal methods particularly in regard to their underlying assumptions\nIllustrate the application of multiple criteria methods for investment decision-making\nDescribe simultaneous decision-making models linking investment and finance decisions\nImplement complex investment appraisal methods to real-world examples relating to simple or complex tax regulations of companies\nDetermine the optimum economic life, in different scenarios, by applying advanced investment appraisal methods\nDemonstrate the use of investment appraisal methods at the example of investment replacement time decisions\nDetermine optimum investment timing strategies by applying investment appraisal methods\nSolve complex decision problems of single projects under uncertainty\nSolve complex decision problems of investment programmes under uncertainty\nExamine and understand the corporate investment decision process and the limitations due to assumptions of various methods\nCritically evaluate the suitability of methods currently in practical company use and develop an understanding of how decisions can be improved and how the decision can be adapted to imperfect capital market situations | 1. The capital budgeting and investment decisions: Introduction\n2. Basic and advanced methods of investment appraisal\n2.1. Discounted cash flow methods \n2.1.1. Net present‐value method\n2.1.2. Annuity method\n2.1.3. Internal rate‐of‐return method\n2.1.4. Dynamic payback period method\n2.2. Compounded cash flow methods \n2.2.1. Compound value method\n2.2.2. Critical debt interest rate method\n2.2.3. Visualisation of financial implications (VoFI) method\n3. Applications of investment appraisal\n3.1. Income taxes and investment decisions\n3.2. The assessment of foreign direct investments\n3.3. Economic life and replacement time decisions\n4. Multi‐criteria methods and investment appraisal\n4.1. Utility value analysis\n4.2. Analytic hierarchy process (AHP)\n4.3. Multi‐attribute utility theory (MAUT)\n4.4. PROMETHEE\n5. Simultaneous decision‐making models\n5.1. Simultaneous investment and financing decisions\n5.2. Simultaneous investment and production decisions\n6. Methods and models that incorporate uncertainty\n6.1. Models for investment projects under uncertainty\n6.2. Models for investment programmes under uncertainty | Lectures\nExercises\nHermeneutic discourses\nMaieutic discourses\nDiscussion\nSelf-study | There are no formal requirements. | Götze, U., Northcott, D., Schuster, P.: Investment Appraisal. Methods and Models, 2nd Ed., Springer, 2015\nSchuster, P.: Management Accounting & Management Control USB stick (latest version)\nSchuster, P.: VoFI: A More Realistic Method for Investment Appraisal, in: Management Accounting Quarterly, Winter 2011, Vol. 12, No. 2, p. 24‐34\nFurther references will be given during the classes. | This course is in particular applicable to the following Master programmes: International Business and Economics (M.A.; “IBE”), Finance (M.Sc.).\nThis course is also applicable to other business-oriented Master programmes offered by Schmalkalden University of Applied Sciences. | Total workload: 240 hours, of them:\nLecture: 60\nSelf-study: 180, of them:\nCourse preparation (in particular reading): 45\nFollow-up: 45\nReadings and exam preparation (including mid-term): 90 | 8 ECTS credit points; weighting factor: 8/120 (IBE) or 8/90 (Finance), respectively | Comprehensive written examination, 90 minutes (90%)\nMid-term exam, 60 minutes (10%) | First academic year | Each academic year | One semester | Elective course | Teaching language is English. |
../data/courses/zqm_modul/en/Competition Policy and Regulation_KH.docx | M6.D Competition Policy and Regulation | Kai Hüschelrath | Understanding the history and main methodological approaches of competition policy (EU), antitrust policy (US) and regulation\nIdentifying the spectrum of competition policy and regulatory actions \nAnalysing the welfare effects of selected firm strategies from theoretical and empirical perspectives\nAssessing detailed competition policy or regulatory (re)action options to anticompetitive firm strategies \nSynthetising the achieved knowledge in real competition (antitrust) policy or regulation cases | Introduction to Competition Economics and Policy\nHistory of Antitrust Policy (US) and Competition Policy (EU)\nMarket Definition and Market Power\nCartels \nHorizontal Mergers \nVertical Mergers and Restrictions\nAbuses of Market Power\nIntroduction to Economic Regulation \nCase Studies on Regulation and Deregulation | Lectures\nExercises\nHermeneutic discourses\nMaieutic discourses\nDiscussions\nStudent presentations\nSelf-study | There are no formal requirements. | Davies, P. and E. Garces (2010): Quantitative Techniques for Competition and Antitrust Analysis, Princeton\nDecker, C. (2015): Modern Economic Regulation, Cambridge\nKwoka, J. and L. White (2013): The Antitrust Revolution, Oxford\nLyons, B. (2009: Cases in European Competition Policy, Cambridge\nMotta, M. (2004): Competition Policy, Cambridge\nSherman, R. (2008): Market Regulation, Boston | This course is in particular applicable to the following Master programmes: International Business and Economics (M.A.; “IBE”), Finance (M.Sc.)\nThis course is also applicable to other business-oriented Master programmes offered by Schmalkalden University of Applied Sciences. | Total workload: 240 hours, of them:\nLecture: 60 \nSelf-study: 180, of them\nCourse preparation (in particular reading): 70\nFollow-up: 35\nPreparation for academic research project: 25 \nExam preparation: 50 | 8 ECTS credit points; weighting factor: 8/120 (IBE) or 8/90 (Finance), respectively | Comprehensive written examination, 90 minutes (80%)\nPresentation of student research project (20%) | First / second academic year | Every second summer semester | 1 semester | Elective course | Teaching language is English. The course is limited to 30 students. The places will be allocated on a first come first served basis via the respective Stud.IP course entries. |
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