PRESS/79
6October 1997
UNVEILING OFTHE WTO LOGO
Mr.Renato Ruggiero, Director-General oftheWTO, willofficially unveil thelogooftheWorld
Trade Organization onThursday 9October attheWTO.
"Theadoption ofanofficial logobytheWorld Trade Organization isanother stepinestablishing
thisunique institution onafirmandlasting foundation. Itisthevisual representation ofadynamic
organization withavitalroletoplayinensuring thecontinued andrules-based expansion oftrade
worldwide," saidMrRuggiero.
Thedesign isadapted fromthelogooriginally commissioned bytheGovernment ofSingapore
fortheWTO 'sfirstMinisterial Conference which washosted bySingapore inDecember 1996. In
April 1997, theWTO General Council accepted Singapore 'soffer totransfer totheWTO thelogo
anditscopyright.
Theoriginal logowascreated bySuYeang Design, aSingapore-based graphic artscompany,
andselected from over200entries inacompetition heldbytheGovernment ofSingapore. "Ahint
oftheglobe issuggested bythesixgraphic arcssymbolizing world tradewithmember nations meeting
toforge strategic alliances," according toMsSuYeang. "Dynamism andoptimism prevail astheswirls
integrate, encapsulating WTO 'sunited spirit ofpromoting fairandopentrade."
Note toEditors
Theunveiling ceremony willtakeplace at11.30 aminthereception areaoftheWTO.
Ambassador Celso Lafer ofBrazil, Chairman oftheWTO General Council, Ambassador Chak Mun
SeeofSingapore andMsSuYeang willbepresent fortheunveiling.
Allmembers ofthemedia, including photographers andTVcrews, areinvited toattend. After
theunveiling ceremony, themedia willhaveabriefopportunity tomeetMr.Ruggiero andhispress
officers todiscuss anyWTO issue.
ACorporate Identity Manual hasbeenproduced toillustrate howthedifferent adaptations of
thelogoshould beutilized. Copies oftheManual andelectronic versions ofthelogoareavailable
upon request. Contact Publications formore information (tel: 41227395439; email:
publications@wto.org).
END 97-4252