 PRESS RELEASE
PRESS/330
17 January 2003
(03-0233)
VIDEO: “TO THE HEART OF THE WTO”
New video explains the WTO through member governments’ eyes
A new WTO video, released today, 17 January, opens up the WTO system in a simple and lively
way — through the eyes of representatives of Member governments, who operate the system.
“To the Heart of the WTO” seeks to shed light on how this works, through the experience and
motivations of two very different countries:  Braz il, a large developing nation, and Norway, a small
but economically advanced state. Both have signif icant trade interests to promote and are active in
the WTO.
While there is general awareness that the WTO provides a basis for reconciling diverging trade
interests through negotiation and dialogue, many people do not fully understand how the
organization functions on a practical level.  Moreover, there has been a need to better illustratethe complex process undertaken by governments as they weigh the interests of their constituents
and develop their negotiating positions.
How do fishermen, farmers, industrialists, members of civil society and trade unionists view the
WTO?  What do they expect from their national representatives — ambassadors in Geneva and
ministers in capitals?  They all have a view of their national priorities in the current WTO tradenegotiations, the Doha Development Agenda.  Can a ll these priorities be met?  This video shows
how the WTO works toward a result which will benefit all its Member governments and the citizens
they represent.
Length : 23 minutes
Price : 25 Swiss francsAvailable in English, French and Spanish, from the WTO Bookshop and through the online
bookshop.
It will soon be available to view free on the WTO website.
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