AN American is capturing a Hun —not because . e
/A ;s any heavier or stronger or older or bigger, but
just because he has the fighting spirit which his
enemy is losing.
That’s morale. ? „
“Where are those Germans? Let’s get at em.
veiled an American before Chateau-Thierry. He was go,
Lg under fire for the first time. He was wiT;d to get ther?!
“We are constantly on the alert and are afraid the
Americans are going to attack,’’ wrote a German to his
wife. He was captured before he could mail tlTe letter.
“The men are so embittered,” wrote another Hun,
“that they have no interest in anything, and they only
want the war to end, no matter how. We are only slaves
nf the Government.” Now he is a prisoner, too.
Every despatch from France brings new proof of
American lighting spirit
stories of individual valor.
Morale makes Americans
glad to fight for freedom. The
lack of it makes Germans
hate to fight for Prussia.
Our soldier knows he is a
free-born fighter. He is no
slave of any Government.
He is part of a nation waging
war. He wants to fight. He
needn’t be driven into battle.
He yelis: “Let’s go!’*
That’s morale! Let’s let
them keep it! Let’s keep
them keen and fit and confi
dent!
General Pershing finds
that 900 men who have a
hut to spend their evenings in
*■ a mnre effective than 1000
men without it. lNapoieon caucu —.
important as other factors in war.
The strain comes with the first swift change from civil
to military life, when these organizations give your man a
place to meet his family, books to read and study, the
hospitality of American homes, when wnole cities are re
adjusted to the new conditions created by having a can
tonment nearby.
It comes later, too, when a man has been o£ in some
lonely camp for weeks, when the war itself seems miles
away, when letters are irregular and home seems some
where in another world, when a man has lived out in a
gun-pit or a dug-out, has slept in fhthy straw, when t --
bodies of his friends he just beyond him, out in Pso
Man’s Land.
That’s when the men and women ci yum
tions overseas can show our
1 M ? .
fighters U:at tncy aren i ,ui
gotten, that home is follow
ing them up to the guns.
' \>orts, entertainment, edu
™<Sfton, religion, w armlh, and
cheer and friendship—these
are the forces that are work
ing to keep morale up to a
victory pitch.
On you, this week, depends
this 'question of morale.
These* are the seven recog
nized activities through which
f the Government enables you
to stand behind your fight
ers. Their value depends on
just how much you, as an
individual, will give to. help
them hasten victory. Give a s
you never gave before! Gxve
for morale!
_ _ _i
Why%ou should give twice as much as
you ever gave before!
. jfirSAtir&exxzi s ertrs's
$170,500,000. , ' .
By giving to these seven organizations all at once, tae cost an
effort of six additional campaigns is saved. #
Unless Americans do give twice as ■”““b « ever befor°' °Ur
soldiers and sailors may not enjoy during 1919 the .
3,600 Recreation Buildings 2,500 Libraries supplying 5,000,000 books
LOGO Miles of Movie Film 85 "Secretaries”
2%0Athlelic D^ectoS MiUtonsoi dollars of borne comforts
When you give double, you make sure that eJR-y fighter *b?
cheer and comforts of these seven organizations e rysep y
from home to the front and WtM». Ton pros de him v,J ^
back home are with him.
heart and soul l . . ,
You have loaned your money to supply their physical needs.
Now give to maintain the Morale that is winning the ward * ■
t. ^ XAirmm fit#
r/i/s SDace Donated Tow rd winning the War by
HUGULEY-JONES COMPANY