WOMEN CONTROL
TOWN'S DESTINY
Can Make or Break a Community
Through Exercise of Their
Buying Power.
THEY HOLD PURSE STRINGS
It la Estimated That at Least 80 Per
Cant of Retail Purchasing Is
Dons by Feminine
Shoppers.
tCopyright, WlT^WeiUrn Newipaper Union.)
f It has been'said that the hand that
rocks .the cradle la the hand that rules
tba world and nowhere Is this more
literally true than in ihe world of
| trade. The woman Is the purchasing
agent of the household and man, as a
rule* Is very glad to have her handle
the Job.
j It has been estimated by some stu
dents of the merchandising game that
!80 per cent of nil retail buying is done
;by women. This may be a high esti
mate but a visit to the retail stores
|of any town or city is enough to con
|vlnce one that the figures are not too
'high. The preponderance of women
!among the buyers is sufficient, at any
(rate, to make not only the retailer hut
the manufacturer and the wholesaler
■ 11 ll A- 1 A. I — i 1. .. ... /v.ll thllf tlull
' ivauiic u«ai il I **V. .. .*
must please with their merchandise,
f Because they do by far the greater
'\ part of the buying In any community,
>tbe women have a responsibility that
ithey do not always appreciate. The
,'vpomen of a town, through their buy
ing power, can make or break the mer
chants of a town and ns a natural con
sequence they'can make or break the
‘own. It Is In their power to make
It a prosperous town or a dead town.
When the women of a town acquire
the mall order habit, the town may
Just as well begin making arrange
ments for Its own obsequies.
Hard to Understand.
Just w'hy a woman, who is a shop
per by Instinct and a shrewd Judge
of values in merchandise, should suc
cumb to the lures of the mail order
house It Is difficult to understand but,
unfortunately, some of them do. No
one knows better than the woman who
has had some experience in the buy
ing of merchandise how difficult It Is
to distinguish between the genuine and
the Imitation even after a close inspec
tion. The good shopper, when on buy
ing bent, does not always take the
first article that Is offered for inspec
tion. In fact this is the exception
rather than the rule. The merchants
know It and expect It. They expect a
woman, if she Is a good shopper, to
‘Took around a little.”
If a woman should walk Into a re
tail store and purchase the first suit
that ahe tried ou, for instance, the
shock probably would prove fatal to
the storekeeper ot the saleswoman.
The chances are that she will try on
a dozen suits and look at as many
more before she selects one that suits
her taste or pocketbook, and the store
keeper not only expects but wishes
her to do this. He wishes her to be
satisfied as he knows that a satisfied
customer Is the best advertisement
that be can obtal .
Taking a Chance.
This same woman, however, may or
der a suit from a mall order house on
the strength of nothing more than a
pretty picture and an alluring descrip
tion. She has not even the opportun
ity to try It on, to say nothing of the
chance of examining the fabric, noting
the exact shade of the material and
inspecting the workmanship. She is
taking chances on the suit fitting her,
on the material being good and dur
able, the shade becoming to her and
the workmanship of such a character
that the suit will not fall to pieces.
Toe woman wno tunes sucn cnancea
cannot be called a shrewd shopper.
It might be more easily understood
why mere man, unaccustomed and
averse, as a rule, to shopping excur
sions, should fall a victim to the cata
logue habit. He might find it easier
to order from the picture in the cata
logue than to go to a store and look
for the article that he runted or he
might take the position that he
wouldn’t know what he was getting
anyway If he went to the store and
he might as well take a chance on the
mall order gamble, hut why the wom
an who knows what she wants and
knows that she is getting what she
wants when she gets It should buy ou
the “sight unseen’’ plan—well, that's
another Question altogether.
Woman’s Greatest Opportunity.
Women are taking a>more and more
prominent part in public affairs all
the time. They are aiding now In
many parts of the country In running
the affairs of state. Even where they
do not have the ballot they are playing
a big part, Individually and through j
their organisations, In the conduct par- j
tlcularly of local governments, yet in j
the on* field where they can do most
to bolp build up * their communities j
they may be. overlooking their oppor
tunity. With the buying power In
tbilr bhhdf they can do more for their
community by stanchly supporting
their borne business men than they
can possibly do in any other way.
u.n may think he is a very impor
tant element in the progress and devel
opment of bis town but when he re
flects that 80 per cent of the buying
pewsr of the community Is In the j
fc.«s. of the women he Is apt to real
ly feftt be Is a very lnslgulflcgnt »tom.
GOOD
ROADS
ECONOMY IN GOOD HIGHWAYS
Good Demonstration Made by Motor
truck Firm In Practical Test
Quite Recently.
At Its meeting in Chicago the
United States Chamber of Commerce
adopted n resolution that the govern
ment, through the president and the
director general of railroads, be peti
tioned, among other things, to “com
plete trunk highways for heavy traffic
where they can be used in relieving
railroad congestion.” Note the phrase
“heavy traffic”—which calls, not mere
ly for grnded highway rights of way,
hut for hard surface, cement, asphalt
or brick roadbeds capable of sustain
ing the heaviest trucks and dependable
in all sorts of weather.
The day is coming—In fact, It is
here—when such highways are almost
an absolute necessity. In some sec
tions of the country, due to railroad
inadequacy to meet the traffic de
mands, paved cross-country highways
are indispensable to commerce and
community prosperity.
So, while we are building roads let
us build them, not for today, but for
the days to come, says Atlanta Con
stitution. It will he cheaper in the
long run, and vastly more satisfac
tory from the “word ‘go.’ ”
The dollars-and-cents saving, and
the time economy, in hard surface
roads were clearly demonstrated by
a Northern motortruck Arm In a
practical test completed some time ago
when a consignment of heavy mer
chandise was moved overland from
Detroit, Mich., to Toledo, O.
“The total pay load carried by a
four-ton tractor truck and two trail
ers was 12 tons,” says Automobile
Topics in discussing the trip. “The
load was distributed as follows: Two
tons on the truck, six tons on a five
ton trailer and four tons on a three
ton trailer. The trip was made in
eight and a half hours over 48 miles
of cement and asphalt and 12 miles of
dirt road. Almost exactly ns much
time was required to travel over the
dirt road ns over the cement, because
Improved Highway in Ohio.
there was no foundation to the road
and both the trailer and trucks
sank. Three fourths of a gallon of
oil and 22 gallons of gasoline were
used on the trip.”
The real pith of the "argument lies
In the fact that almost as much time
—and, of course, more oil and gas—
was consumed In traveling 12 miles of
dirt road as was required to make
the 48 miles over the hurd-surfaee
highway.
And aguin: Consider the differ
ence in value of the respective types
of road to the abutting property and
to the county and the state containing
them.
LOADS AT END OF GOOD ROAD
Double Amount of Team Power Re
quired to Haul Wagons Over Un
improved Country Highway.
To see what happens at the end of
the good road, a public road specialist
of the department of agriculture re
cently had observations made in differ
ent sections of the country. Observers
noted many country-bound teamsters
who drove two loaded wagons, hitched
one behind the other, to the end of the
good road, where they left one wagon
by the roadside to be returned for
later while all the power of their teams
was devoted to hauling a single wagon
over the unimproved highway.
Farmers bound for market frequent
ly were seen to haul wood and similar
products to the beginning of the good
road, there dumping them and return
ing for a second load. When this ar
rived, the two loads were consolidated
and easily hauled by a single team the
remaining distance to market over the
Improved road.
Price of Good Roads.
If a carpet will protect a floor then a
blanket on a road, if maintained, Is
conservation. Many an old macadam
road can be saved if taken in time.
Perpetual maintenance is the price of
good roads.
Crooked Road Is Dangerous.
With modern means of traffic a
crooked road is a dangerous road,
therefore, every road builder should
endeavor to straighten his gutters. Be
sides, crooked gutters have a bad ap
pearance.
’MERCHANTS MUST
BUILD “BACKFIRE”
!Can Beat Mail Order Houses at
Their Own Game If They
Will Do It.
ADVERTISING ONLY WEAPON
._
1 Catalogue Concerns Spend Hundreds
I of Thousands of Dollars Annually
to Create Demand for Their
Merchandise.
(Copyright, 1917, Western Newspaper Union.)
The forest ranger and the prairie
farmer have learned that they must
tight with tire. They know that when
the all-consuming forest or prairie tires
are sweeping toward them their only
hope of safety lies Tn the "back-tire.”
By kindling and carefully controlling
a tire of their own they force the big
ger lire to burn itself out, flndlug no
further fuel ou which to feed.
The merchants of the small cities
gnd towns are learning that in waging
their tight for existence they must
adopt the tactics of the men of the
West. The great mail order houses
of the cities are the consuming flames
which threaten to wipe out the retail
merchants of the small towns unless
the latter, realizing their danger, take
steps to remove trie menace, me re
tail merchants, as a whole, are begin
ning to realize that they must fight
fire with lire aud that to save them
selves they must build a “back fire."
Advertising is the weapon with
which the mail order houses conduct
their warfare on the retail merchants
of the small cities and towns. The
mail order houses do their advertising
through their own catalogues and
through certain publications which are
known as mail order advertising me
diums. A big mall order house spends
hundreds of thousands of dollars mere
ly on the preparation and publication
of its bulky catalogues.
Business Built Upon Advertising.
The catalogue houses also spend
thousands upon thousands of dollars
in advertising in the mail order publi
cations which look for their circula
tion to the people of the small towns
and the rural districts. Advertising in
some of tiiese mediums costs as much
as from $40 to $85 for a single inch,
yet the mall order houses find it profit
able to pay these high rates. Theii
business is built upon advertising and
if they were denied the use of the
mails for their advertising for a single
month their business would be de
stroyed.
In advertising, the local merchants
find the only weapon with which they
can beat the mail order houses at theii
owu game. This does uot mean neces
sarily, only newspaper advertising, al
though thut is the big gun in the bat
tery employed by the successful mer
chant in his battle for trade. Adver
tising is a big word and it covers a big
field. There is no longer to be found
the man who does uot believe iu ad
vertising. Every merchant believes Id
advertising of some sort. The placing
of a display in u show window is ad
vertising. The only difference between
that kind of advertising and advertis
ing in a newspaper is that where the
one reaches dozens the other reaches
hundreds. Attractive window displays
are, of course, an Important adjunct oi
any retail store. They serve their pur
pose but this purpose is only to attract
the attention of those who may be
passing by the store. There are othei
forms of advertising, such as personal
solicitation, but printed matter must
always continue to be the chief reli
ance of merchants in attracting cus
tomers to their stores.
Advertising Begets Confidence.
The buying public has learned that
the store which takes the people Into
Its confidence through Its advertising
is the one in which it may expect to
get the best bargains and the most sat
isfactory treatment. It knows that the
store which advertises consistently and
regularly has the best and most up-to
date stocks because this store sells its
goods more rapidly than the one which
does not advertise and, therefore, is
not forced to carry over old stock from
one season to another. The public
knows that the store which advertises
can place lower prices on its goods be
cause it turns over its stock oftener
than the store which does not adver
tise and therefore does not have its
capital tied up in slow-moving mer
chandise.
The mail order house does not get
its business by merely letting the pub
lic know that it has dry goods or hard
ware or groceries or some other com
modity to sell. It creates a demand
for its goods by placing in Its catalogue
attractive pictures and detailed de
scriptions of the articles which it has
to sell. The lure of the mail order
catalogue lies in the fact that the
! merits, or alleged merits, of the mer
! chandise offered are placed before the
! prospective purchaser in the most j
graphic manner. The local retail nier- j
chant has the same opportunity to do '
this that the mail order house has and |
can do it much more effectively than ;
the mail order house can. The retail I
merchant can talk to the people of his
community through his home newspa
per and that is something wliich the
mail order houses as a rule cannot do,
for the local newspapers through a
sense of loyalty to their communities .
and their home merchants will not ac
cept the advertising with which the
mail order houses would flood them if
they had the opportunity.
PROHIBITION.
Art. XIX prohibits the manufacture of intoxicating liquor of any kind in
the state, and makes It unlawful to "import into, deliver, sell, own or k«ep
within the state" any such liquor, except wine for sacramental purposes ana
alcohol for medicinal or scientific purposes. The General Assembly shall pro
vide laws for Its enforcement.
This provision is sanctioned by the Prohibition forces of the
state. It has been pronounced puncture-proof. It is only propos
ing to enforce at an earlier date a law that will soon be nation
wide through the ratification of the pending amendment to the
Federal Constitution. It reads into the Constitution a principle
already in effect by statute, which long years of local option had
made operative. And yet it is no stronger than the General As
sembly makes it, for penalties and enforcement are retained to
the people in their legislative capacity. There is no reform more
thoroughly accepted throughout the nation than the legal prohibi
tion of the liquor traffic in all its forms, and even Liberalism can
not consistently insist upon a return to the days of the open saloon
and its attendant evils. Prohibition is advocated by President
Wilson as a necessary war measure.
rl* j1 rj1 r[i
LOCATION OF STATE INSTITUTIONS.
Art. 1 provides that all public educational Institutions of the state here
tofore located or hereafter located within the state by lawful authority shall h*
and remain as located.
This wise provision will prevent the constantly recurring
agitation about the removal of the University of Arkansas from
Fayetteville. It will make secure the location of the State Normal,
and the four agricultural schools, with a great wealth of property
interests annually increasing in extent. Being free from political
agitation, the institutions may grow' and expand without being
cripped and hampered in their operations, and impaired in their
usefulness.
+ + + 4
MAJORITY VERDICTS.
Art. <11, Sec. 7, provides that “in civil and in misdemeanor cases, flr*
sixths of the jurors may find a verdict.”
This is a wise provision that is being adopted in many
states, and will be the means of greatly expediting court proceed
ings without jeopardizing the rights of the litigants. It will make
it impossible for one or two men to cause a mistrial. The tradi
tional safeguard of a unanimous verdict is retained in felony cases
where life and liberty are at stake, but in cases of minor import
ance there can be no valid objection offered to the principle of
majority verdicts already being recognized in the progressive juris
prudence of the country.
4 + + i
SALARIES.
Art. XX, Sec. 10, provides: The Governor, Secretary of State, Auditor,
Treasurer, Attorney General, Commissioner of Mines, Manufactures and
Agriculture, Commissioner of State Lands and Highways, Commissioner of
Education and other State officers shall each receive a salary which shall
not be increased nor diminished during their respective terms, nor shall any
of them receive to his own use any fees, costs, perquisites of office or other
compensation, except that the General Assembly may provide for the pay*
ment of the expenses of Circuit Judges and Chancellors when holding court
at -daces other than in the counties in which they reside; and all fees that
may hereafter be payable by law for any service performed by any officer
mentioned in this section shall be paid In advance into the State Treasury.
Until otherwise provided by law, the annual salaries shall be as follows:
Governor, $7,600; Secretary of State, $3,600; Treasurer, $3,600; Attorney
General, $4,000; Auditor of State, $3,600; Commissioner or State Lands and
Highways, $3,600; Commissioner of Mines, Manufactures and Agriculture,
$3,600; Judges of Supreme Court, each, $6,000; Judges of Circuit Courts and
Chancellors, each, $4,00Q; Commissioner of Education, $4,000. Art. V, Sec. 16,
places members of the General Assembly on a salary not to exceed $1,000
for a four-year term.
In spite of the popular prejudice against increase in salaries,
provisions authorizing fair living salaries for the members of tho
General Assembly, the judicial and executive officers of our state
government, are among the most important reforms worked out by
the framers of the Constitution of 1918. The old saying that “The
laborer is worthy of his hire” is certainly applicable, in times like
these, to the executive, legislative, and judicial officers of Arkan
sas. The cost of living since 1874 has increased conservatively
50 per cent, and since the outbreak of the European war the cost
of the necessities of life has risen fully 35 per cent. Arkansas
needs the highest type of men to fill its responsible legislative,
executive and judicial departments, and it is universally recog
nized that annual salaries are preferable either to fees or to per
diem allowances.
4* 4* 4 4
BUDGET SYSTEM.
At. XVI, Sec. 7, provides that, on or before November 16, 1920, find
biennially thereafter, the heads of all State departments and Institutions,
except the judiciary and the Supreme Court, shall, with the Governor, com
pile a complete budget of financial requirements and expenditures. Five
days after organization, the General Assembly shall submit an Itemized
statement of itB financial needs to be included in the budget. On or before
the fifth day following the organization, the Governor shall submit to the
General Assembly a budget containing a complete statement of proposed ex
penditures and estimated revenues, also current assets, liabilities, reserves,
surplus, or deficit. Items may be changed, but the aggregate appropriations
Bhall not exceed the aggregate recommended by the Governor. No other
appropriations shall be made unless provision is made for the revenue to
cover the same.
This provision was inevitable in working out a thorough
business system of running the state government. Its adoption
will mean that the state’s business will no longer be run on a hap
hazard plan. The revenue must be in sight to cover an appropri
ation or no appropriation will be made. The Legislature will no
longer pass appropriation bills without limitation or regard to the
ability of the treasury to meet the obligation, leaving it to the
Governor to prune and cut down to the best of his judgment, and
the dissatisfaction of all parties concerned. The adoption of this
system, with otherwise economic measures, will enable th.e state
to keep on a cash basis at all times, prevent its paper from being
hawked about at a disgraceful discount, pay its employes dollar
for dollar all they earn, and maintain its credit upon a high plane.
The General Assembly will enter upon its work with a clear, com
prehensive ehdrt to guide its course and shape its appropriations.
t + + +
LEGISLATIVE SESSIONS,
Art. /, provides that the General Assembly slfall meet on the
first Tuesday after the second Monday in 1919, and biennially thereafter; the
session of 1921 and alternate sessions shall not exceed thirty days, and no
business shall be transacted except the consideration of general appropri
ation bills for the State government and State Institutions, and the investi
gation of accounts of State officers and management and condition of State
institutions. The regular sessions Bhall not exceed sixty days.
This is in keeping with the policy of restricting legislation to
that which is essential, and eliminating protracted sessions. The
people decisively went on record for this reform in 1918, when
they adopted by an overwhelming majority an initiated amend
ment limiting legislative sessions to sixty days. With all local
legislation prohibited, it will be found that all necessary laws can
be enacted within that time, and many thousands of dollars saved
the taxpayers of the state by this wise economy. As they will be
sei-ving on a term salary, there will be no financial inducement for
members to prolong a session beyond the time actually necessary
to transact business of benefit to the state.
-T - ‘ _ __ - __ ^0
Change in time Missouri Paoifle'
trains, effective 12:01 a m., Sunday,
November 17th, 1918.
North Bound
No. 2 Fast Pass, (no stop)Ar. 3:65am
No. 34 Local passenger, Ar. 10:36am.
,No. 4 Fast passenger, Ar. 11:59 »n!^
No. 92 Local freight, Lv.
No. 30 Local passenger, Ar. 8:26 pin*
No. 6 Fast Passenger, Ar. 9:30 pm.
No. 18 Fast Pass. (Hot Sgs.
Spl.) Ar. 10:06 pm.
South Bound.
No. 1 Fast Pas. (no stop)Ar. 1:62 am.
No. 17 Fast Pas. (Hot Spgs.
Spl.) Ar. 4:65 am.
,No. 6 Fast passenger, Ar. 5:66 am.
No. 7 Mail train (no passen
gers) Ar. 9:10 am.
No. 93 Local freight, Lv. 8:00 am.
No. 3 Fast passenger, Ar. 6:43 pm.
No. 33 Local Pas. Ar. 7:20 pm.
Leaves 7:46 pm.
White River Division.
No 210 Passenger, Lv. 6:10 am.
(No. 254 Mixed Pas. and freight
Leaves 12:10 pm.
No 251 Mixed Pas. and freight
Arrives 11:00 am.
No. 205 Passenger, Ar. 7:30 pm.
COMMITTEE ISSUES
PAIR PRICE L19T.
At a recent meeting of the “Fair
Price Committee,” appointed by the
County Food Administrator, the foW x
lowing were agreed upon as being Vi
fair prices:
Wheat flour, 24-lb sacks-$1.68
Wheat flour, 48-lb. sacks-$3.11
Flour less 24-lb. lot-6%c
25-lb sack country meal-$1.28
25-lb. sack cream meal-$1.43
10-lb. sack cream meal-60c
Rolled oats, 22-oz. pks.-16c
Rolled oats, 55-oz. pkg. -36c ^
Bread, 16-oz. loaves -10c ^
Corn starch, 1-lb. pkg-10c
Rice, 1-lb -14c
Navy beans, 1-lb-17%c
Lima beans, 1-lb. -20c
Pinto beans, 1-lb. _18c
Bulk lard, compound _30c
Bulk lard, pure_--86c
116-lb. net wt. lard substitute..-60c
2- lb. net wt. lard substitute-66c
3- lb. net wt. lardi substitute_$1.00
4- lb. net wt. lard substitute-$1.29
5- lb. net wt. lard substitute_$1.60
6- lb. net wt. lard substitute-$2.00
8-lb. net wt. lard substitute-$2.64
10-lb. net wt. lard substitute —$8.13
No. 10, pure lard, 1-lb--—36c
No. 5-lb. pure lard, 1-lb.-38c
Canned corn, per can -20c
No. 2 tomatoes -18c
No. 3 tomatoes--19c
Evaporated apples --—21c
Evaporated peaches -22
Corn syrup, blue Karo-80c
Com syrup, 6-lb. blue Karo-40c
Potatoes, 3!4c per lb. over peck lots.
Less peck lots, per lb.--4«
These prices must be rigidly ob
served and are in effect immediately'
after publication.
These prices will be changed from
time to time as condition warrant.
FAIR PRICE COMMITTEE
for Jackson County.
PROTECT THE CHILDREN.
__
Children are as likely to get the
grip and influenza as grown-ups.
Foley’s Honey and Tar gives quick /
relief from all kinds of coughs, colds,
croup and whooping cough; covers
raw, inflamed surfaces with a healing
soothing coating; clears air pas
sages, checks strangling, choking,
coughing. Contains no opiates.—
Walker’s Pharmacy. (Adv.)
DON’T INVITE A COLD OR THE
GRIP- ^
If you feel “stuffed up,” bloated,
bilious, languid or have sick headache,
sour stomache, coated tongue, bad
breath or other condition caused by
slowed up digestion, a Foley Cathar
tic Tablet will give prompt relief. It
is a gentle, wholesome, thoroughly
cleansing physic that leaves no bad
after-effects.—Walker’s Pharmacy.
CUT THIS OUT—IT IS WORTH
MONEY.
Don’t Miss This. Cut this slip,
; enclose with 5c to Foley & Co., 2835
Sheffield Ave., Chicago, 111., writing
your name and address clearly. You
will receive in return a trial pack
age containing Foley’s Honey and
Tar Compound, for coughs, colds and
croup, Foley Kidney Pills and Foley
Cathartic Tablets.—Walker’s Phar
macy (Adv.)
■ ■ -
FULL OF COLD; HAD THE GRIP.
Many will be pleased to read'how 1
Lewis Newman, 506 Northrand St.,
Charleston, W. Va., was restored t«
health. He writes: "I was down
sick and nothing would do me any
good. I was full of cold. Had ths
grip until I got two 50c bottles of
Foley’s Honey and Tar. It is the best
remedy for grip and colds I ever
used.” —Walker’s Pharmacy. (Adv.)
A