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is a new kind of fighter in this war. He wears a uniform but
doesn’t carry a gun. He carries cheer and comfort and a
Never mind whether his uniform shows the
the Knights of Columbus, the Jewish Welfare
Army. He doesn’t care—and neither does your boy
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Why You Should Give Twice as
Much as You Ever Gave Before!
The need is for a sum 70% greater than any gift
ever asked for since the world began. The Govern. ■
ment has fixed this sum at $170,500,000.
By giving to these seven organizations all at once,
the cost and effort of six additional campaigns is
saved.
Unless Americ. tis do give twice as much as ever
before, our soldiers . nd sailors may not enjoy during
1918 their:
3,600 Recreation Buildings i
; 1,000 Miles of Movie Film
100 Leading Stage Stars
2.000 Athletic Directors
2,500 Libraries supplying 5,000,000 books
85 Hostess Houses
15.000 Big-brother “secretaries”
Millions of dollars of home comforts
When you give double, you make sure that every
fighter has the cheer and comforts of these seven
organizations every step of the way from home to
the front and back again. You provide him with a
church, a theatre, a cheerful home, a store, a school,
a club and an athletic field—and a '-.towledge that
the folks back home are with him, heart and soul!
You have loaned your money to supply their
physical needs.
Now give to maintain the Morale that is win
ning the war! /
This new kind of lighter is making a new kind ot ngm. nc is
fighting against lonesomeness and heart-ache and monotony and
worry. He is fighting for that quality which wins wars—morale!
Your boy has it This man is fighting to let him keep it.
Maybe your boy hasn’t had a letter for a long time. Or maybe
there was something that worried him in the letter that he got this
morning.
Or maybe he has had a disappointment—hoped for promotion
and didn’t get it. Or maybe he’d give a million dollars just to see
his folks one minute.
It hurts to lock up things like that, deep down inside your
heart It helps to pour them out
And that is where this man comes in—the Daddy of them all.
They know that he will understand—that he won’t laugh or preach.
They know that he is there with the light word and the right
pat on the back when it’s needed most.
* You Daddies of America, you men who want to go and can’t,
let’s keep this Daddy on the job! *
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T/i/s Space Donated Toward Winn.ng the War by
-HARVEY SWIFTON, ARIL
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