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WASILLA NEWS
SEPTEMBER I92!
PUBLISHED MONTHLY BY THE HERNING FAMILY, WASILLA, ALASKA
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Our Store and Our Aim
PERHAPS you will excuse us if
we devote just this first page of
“Table Talks” this month to “talking
shop.” There arc a few things about
our store that we think is just a little
tie misunderstanding that might arise
to the entire satisfaction of their
patrons.
Then there is another feature of
our store which we cannot empha
different—just a little better — than
the ordinary store.
One of the things upon which we
pride ourselves is courtesy. We try
to be courteous to our customers at
all times and under all circumstances.
We want our store to be known as
“the courteous store."
We make every effort to avoid
misunderstandings, but occasionally
gome little mistake is made, and in
such cases we aim to rcctiiv the er
ror in the ipiickcst possible time, and
in the most satisfactory wav to our
customers.
At such times wc arc guided by
Marshall Field’s famous motto for
his clerks, "Remember, the customer
is always right.”
Mr. Field told his clerks that, no
matter how certain they might be
that no mistake had been made by
them, they must never try to get the
last word, but always adjust any lit
size too strongly. In these days of
high prices we arc more than ever
careful in our buying in order to
keep up our reputation to furnish
our customers “a little better for a
little less."
We appreciate the trouble our cus
tomers arc having in keeping their
table expenses within reasonable lim
its. and in our buying we arc con
stantly striving to make their burden
just as light as possible.
Our costs have advanced even
faster than our retail prices, but l v
courteous treatment, and giving our
patrons "a little better for a little
less," we have built up a good trade
and arc able to keep our prices very
close.
We hope to continue to merit your
trade, and if anything is wrong at
any time do not hesitate to speak
about it.
You will lind us ready to remedy
any errors or misunderstandings.