Published once a month for
the benefit of
OUR CUSTOMERS
We distribute this publication without
cost, to tell our patrons facts about our
selves which will be of interest to them.
While its chief purpose Is to adver
tise our store, it is intended also to
entertain and to Instruct—to tell you
about things in general and about our
store in particular.
Additional copies may be obtained at
the store for the asking.
BE AN OPTIMIST
There are two kinds of people that all
of us probably meet every day. One
of them is the optimist who is trying
to find the brighter side of things
every day he lives, and he generally
succeeds, and therefore succeeds in
business and lives a useful and very
satisfactory sort of a life.
The other fellow is the pessimist
for whom the sun never snines. xi
makes not a particle of difference to
him whether it is raining, snowing or
the sky is blue as can be. It makes no
difference if he has succeeded in put
ting over a decidedly advantageous
business deal or has made some mis
take that has cost him money. From
the look on his face, irrespective of
any or all conditions, you are bound
to draw the conclusion that he hardly
expects to live more than a day or
two, at most, and has an idea that even
that short span is going to be rather
an uncomfortable season.
We want to declare ourselves in
with the optimist crowd. As you
know, this is the Thanksgiving month
and we want to say, all pessimists to
the contrary, there are a lot of things
for which you and we should be migh
ty thankful for.
' We are living in an age, the like of
which we hope and pray will never
again come in the ken of our children
or grand children, and we are thank
ful to say that this country of ours
is nobly doing her share towards clear
ing up the awful mess of things that
has cost and is costing the civilized
world such an enormous price.
Just keep in mind the fact that (he
old story about “it is an ill wind that
blows riolwdy good,” has been very
thoroughly verified so far as we in
America are concerned in connection
with the big war. Everybody owes
us money and the fact that we arc
lending enormous sums across the seas
does not alter that condition I he
ownership of those sums still rests
with Unde Sam and the interest on
that money is coming right hack to the
U. S A. You will find business is
going to Im: mighty good for a gieat
many years after the war is oyer, and
for that we are thankful, and every
|/,dy should he thankful.
WHERE THE WAR HITS
THE POCKETBOOK
Here are some things which the
average citizen will pay from time
to time under the new war rev
enue bill:
Approximately 2 per cent, in
crease on incomes of $5,000 or
less.
Letter postage, except local let
ters, increased to 3 cents, and post
cards to 2 cents, beginning No
vember 3.
One cent for each 10 cents paid
for admissions to amusements, 5
cent shows and 10-cents outdoor
amusement parks exempted.
Ten per cent, on all club dues
at $12 a year or over.
One cent for each 25 cents paid
for parcel post.
One cent on each 20 cents ex
press package charge.
Three per cent, of all freight
charges.
Eight per cent, of passenger
fares by rail or water, except trips
of less than 30 miles.
Ten per cent, of charges for
seats, berths and staterooms on
parlor cars or vessels.
Five cents on each telegraph,
telephone or radio message cost
ing 15 cents or more.
Three per cent, on jewelry.
Three per cent, on checker
boards and all kinds of games.
Two per cent, on perfumes, toi
let waters, toilet soaps, etc.
Two per cent, on proprietary
medicines.
Two per cent, on chewing gum.
One cent on each dollar of pre
mium for fire and casualty insur
ance.
Three per cent, on graphophone
records.
Eight cents on each $100 of life
insurance.
The tax on whisky is increased
from $1.10 a gallon on $3.20. The
tax on hecr is increased from $1
a barrel to $2.75.
Increased tax on cigars, cigar
ettes and manufactured tobacco
and snuff.
New income and war excess
profits taxes are based on income
of the 1017 calendar year and pay
able before March 31, 10IS.
All stamp taxes, including those
on parcel post packages, become
effective December 1st. Amuse
ment admissions and taxes on club
dues go into effect November 1st,
as do taxes on freight and pas
senger transportation, sleeping
car, drawing room and steam
ship berths, pipe line transoorlu
tion, insurance policies, anil tele
phone and telegraph messages.
A TIP WANTED
The man who had made a huge for
tune was speaking a few words to a
number of students at a business class.
Of course, the main theme of his ad
dress was himself.
“All my success in life, all my tre
mendous financial prestige,” he said
proudly, “I owe to one thing alone—
pluck, pluck, pluck!”
He made an impressive pause here,
but the effect was ruined by one stu
dent, who asked impressively:
“Yes, sir; but how are we to find
the right people to pluck?”
HERE’S A NEW ANGLE
We may be eating alfalfa before long
if the price of food continues to mount.
But let it be said in haste that we may
also enjoy the experience, although
most of us probably have thought of
alfalfa as grown exclusively for ani
mals. Alfalfa flour long since passed
the experimental stage. Alfalfa honey
has been pronounced of good quality
and delightful taste; and alfalfa syrup
deserves the same description.
A movement is under way in an
Iowa city to establish a big plant for
the special purpose of transforming
alfalfa into edible products. Its out
put would include, besides the arti
cles mentioned, such things as ex
tracts, candies, cakes and—“tea and
coffee.
When alfalfa leaves are baked in
a certain way they are said to make
an excellent substitute for tea or cof
fee, depending upon a different treat
ment in either case. Not only do they
produce a beverage that has the taste
of tea or coffee but one which is said
to possess a rich nutritive quality,
whereas all tea and coffee is more or
less poisonous.
Alfalfa would seem to be the most
wonderful of plants from a food
standpoint. When wheat flour is mixed
with alfalfa flour, the latter varying
front -10 to 7*' per cent., the bread
made with this combination is pro
nounced as equal to wheat bread. It
can be made of alfalfa flour alone, but
the result is not quite so good. The al
falfa flour has a greenish tinge that has
aroused some prejudice against it, but
the manufacturers now claim that they
can produce the flour bleached white.
So it may lie possible that we will
have alfalfa pancakes for breakfast,
sweetened with alfalfa syrup and
served with a cup of alfalfa coffee!
CANT BE FOUND
"Ye/ pay too high for the things we
ate,” said Mulligan to his wife. ‘‘Can’t
ve/ find a grocery where they sell
iliings lower?"
"No, Mike," responded Mrs. Mul
ligan. "There do he some places that
sell thiui,. higher than others, but
there do he none where they sell them
lower,"