SEWARD DAILY GATEWAY
OF SEWARD, ALASKA
Established, August 19, 1904
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Published daily except Sunday by
Gateway Publishing Co.
Entered in the postoffice at Seward,
Alaska, as second-class mail matter.
SELBY & HOBEN, Proprietors
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member of associated press ?
The Associated Press is exclusively ,
entitled to the use for republication -
of all news credited to it or not other- t
wise news published herein. t
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All rights tor republication of spe- t
clal dispatches herein are reserved.
DOES IT PAY?
Some years ago the question, .
“Does Advertising Pay?” wras a fruit- t
ful topic for discussion among busi- }
ness men. Today it would be diffi
cult to find any to take the negative ^
side of the argument, the only point ,
left for decision now being that of t
how to advertise most effectively. ,
By a careful check-up of results ]
obtained, through surveys by many
business associations and advertising ]
experts lately, it has been demon- .
strated quite conclusively that tak
en as a general proposition the news
paper is the most economical and
effective medium.
Not only is this true with respect
to retail advertising, but it has been
found that the newspapers give for
better results than any other form
of publicity when used for state and
community promotion. California
and Florida have proven this most
conclusively and they are backing
their faith in newspapers by plan
ning to spend large sums with
them during the next few months
than ever before.
Florida cities alone will spend $4,
500,000 for advertising, mostly in
newspapers, this fall and winter, not
including the vast sums to be spent
by individual concerns in the same
way. Everyone knows by this time
what advertising has done for Flor
ida.
Other states and cities are now re
alizing that they must follow suit or
be left behind. Atlanta is planning
an advertising campaign to continue
indefinitely, in which $250,000 will
be spent the first year. Havana pro
poses to spend $300,000 to attract
American tourists and investors.
Alabama is launching a state-wide
campaign suggested by the state
press association.
These are only a few of the hun
dreds of promotion movements now j
under way, which it is estimated will
involve expenditures of $15,000,00
for state and municipal advertising
alone during the next twelve months.
The bulk of these appropriations will
be spent with newspapers. And it
will pay.
One must sympathize somewhat
with the St. Louis woman whose hus
band beat her when she suggested
that he get a job. Still she must
have known she was treading on dan
gerous ground.
“Dutch Anderson,” the tamed ban
dit, must travel rapidly judging from
the number of places in which he
has been reported lately. But being
a bandit he naturally has a high
powered car.
Students of Glasgow University
pelted each other with ancient eggs,
over-ripe fruits, flour, codfish heads
and other choice missies during the
campaign for the election of a rec
tor. This indicates that political
science is not being neglected at that
famous institution.
QUITE DIFFERENT.
The Pola Negri feature at the Lib
erty Theatre last night was quite dif
ferent from the ordinary run, in that
it ended the opposite from that ex
pected. The standard American ma
chine made movie feature always ends
lappily with a kiss between the hero
ind the heroine, and the spectator
snows how they are going to pair off
!rom the very start without the least
effort in speculation. It is the Ameri
2an mass ideal to have everything cut
by a single die. It does not make
any difference to have the ending un
natural so long as it is cut by the die.
We do not pretend to say that this
is not the best way in the long run,
but we do say that when we see a fea
ture end in a natural way, but quite
different from the accepted standard
it is stimulating and makes the pict
ure stand out as something worth see
ing if for no other reason than be
cause it is queer. It was good and so
was the comedy.
MUSCLE SHOALS BIDS
On the eve of the submission of
its report to the President, the
Muscle Shoals commission has re
ceived a communication from the
Alabama Power Company signifying
the willingness of that corporation
to submit a proposition containing a
provision for the manufacture of fer
tilizer.
Chairman McKenzie recently ex
pressed his personal avervion to gov
ernment operation of the project, ex
cept such a course proved necessary
in order to insure fertilizer produc
tion, and other members of the com
mittee appear to hold the same view.
It is said that the Union Carbide
Company is also planning to submit
a new bid for the properties and
there may be other offers before the
question comes before Congress in
December.
While the president’s commission
has no authority to make a disposi
tion of Muscle Shoals, but is acting
only in an advisory capacity, it is ex
pected that its recommendations
will have considerable weight with j
President Coolidge and with Con
gress.
Its forthcoming report is therefore
awaited with keen interest.
Some people’s idea of forest con
servation is to shoot a woodpecker.
It always amuses us to see a strap
ping six-footer jerking soda water.
Anyway, Eve never had to listen
to Adam’s wheeze about his mother’s
cooking.
It’s going to be hard to smash that
porcelain trust without breaking a
lot of dishes.
Dumb Dora can’t understand .how
they print circular letters on oblong
sheets of paper. They use white car
bon paper of course!
The Florida boom has been loud
enough to wake some soundly sleep
ing communities.
Wonder if a girl hates to shave
the back of her neck as much as her
little brother hates to wash his.
Uncle Sam might derive some ad
ditional revenue by selling income
tax payers’ names as sucker lists.
The King of Italy is trying to stop
profanity among his subjects. He
might make a start by abolishing
golf.
It isn’t gasoline that explodes in
the cylinder and makes power.
It’s gas—air, mixed in the carbure
tor with gasoline to form vapor.
Red Crown gasoline vaporizes
completely. It forms a homoge
neous mixture with 12 to 16 times
its volume of air. That mixture
explodes cleanly and powerfully,
leaving comparatively little car
bon residue -on valves, spark plugs
and cylinder walls.
That’s why you get better mile
age out of “Red Crown”—and a
cleaner, sweeter-running engine.
STANDARD OIL COMPANY
(California)
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Liberty
ONE SHOW TONIGHT AT 8:00 SHARP
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Pola
-IN
Supported by
NOAH BEERY—RAYMOND GRIFFITH
BEN LYON
This fiery actress is at her best in this
great drama
And there is also a side-splitting 2-reel comedy
SAVAGE LOVE
DON’T MISS THIS FINE PROGRAM
THE BANQUET TABLE.
Had I but known yesterday
The kind of feast you fashion,
I should not have partaken
Of your love and passion.
The banquet hall is silent
Wherein we laughed and ate;
Today love’s bitter ashes
Lie scattered on your plate.
Last night the wine was mellow,
The gleaming goblet filled;
But now the glass is broken,
The amber wine is spilled.
Ah! then the trays were heavy,
Love played his part;
Today I find no crust, no crumb,
To feed my hungry heart.
Today, tonight, tomorrow,
All tomorrows after that;
Beggarlike, I seek for morsels
From the table where you sat.
—Laddie Kyle.
Subscribe for the Daily Gateway.
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PROHIBITION MAKING WORKER
CAPITALIST, SAYS LAWMAKER
CHICAGO, Nov. 18 (JP)—Prohibition
is making a capitalist of the worker,
creating a general ownership of the
means of production and solving a
strife that once seemed perpetual, in
the opinion of Congressman John G.
Cooper of Ohio, who addressed the
national convention of the Auti-Saloon
League here tonight.
Mr. Cooper, who is a member of the
Brotherhood of Locomotive Engineers
asserted that the greater gains had
been made by labor since the adop
tion of the 18th amendment with few
strikes; less than in any other period
of time.
A purist criticises the use of the
term “eats” when food is meant.
Well, haw about “drinks.”
Dunhill pipes, $10.00 and up, Sclial
lerer’s Alaska Shop. tf.
Bunch of keys on six-sided ring. If
j found please return to Gateway.
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SEE THE INTERIOR I
-VIA
THE GOLDEN BELT
To the end that the countless places of scenic and other inter
ests in the Territory may be thoroughly enjoyed and understood, and
to enable them to acquire first hand and accurate information con
cerning all Alaskan activities and development; travelers to the
Northland are urged to visit
— 4
ALASKA’S “GOLDEN HEART”
Interior Alaska and places en route—including Kenai Lake, the =j
“Loop District,” Spencer and Bartlett Glaciers, Turnagain Arm, An- ±
chorage, the Matanuska Valley, Curry, Nenana River Canyon, Mt. Me- E
kinley National Park, Nenana, the Tanana Valley and Fairbanks, hold E
much of interest to everyone, whether on business or pleasure bent; =
and a tour through these regions creates a true conception of the =
good things that Alaska has to offer. :::
For train and automobile schedules, passenger rates and other in- E '
formation, confer with any steamship agent, or E
DEPARTMENT OF THE INTERIOR |
The Alaska Railroad |
(McKinley Park Route)* E
Seward Anchorage Curry Nenana Fairbanks =
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