Of SEWARD, ALASKA
Established August 19, 1904
Published Daily Except Sunday by Gateway Publishing Co.
SELBY & HOBEN, Proprietors
Entered in the postoffice at Seward, Alaska, as second
class mail matter.
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Help wanted ami Employment wanted Notices Free.
WHEN TO ADVERTISE
There is never any question in the minds of
biy ami successful business men as to when they
should advertise. Their answer is. according to
The Lions (Tub Magazine, “All the time.”
Advertising is foV the purpose of keeping be
fore the mind oi prospective buyers the desirablity
of whatever you have to sell, whether diamonds or
locomotives, real (‘state* or ideas, stocks and bonds
or penu ipers.
The biggest mistake an advertiser can make is
to wait until he thinks the prospective buyer is in
need of whatever he lias to sell. The advertiser
who is really alive never waits—he goes out and
makes fm follow want the goods. .lie keeps his
nr me, liis wares, constantly before the eyes of the
one lie wants t interest, and tlie moment it occurs
to that prospect that he needs a thing, there in the
back of his mind ready and waiting for that moment
is the name of that thing and the name of its mak
er and seller. Advertising planted that seed.
The city editor on a newspaper has the proper
attitude, and advertisers ought to get: it. The city
editor does not say to the reporter, “Go, and find
out whether anything has happened.” lie says:
“Go and see what has happened; and if nothing;
then start something to happening.”
If you have something to sell, do not hunt
around for the man who wants it; make somebody
want it. Do not tell him. once in a while, on what
you conceive to be a favorable occasion, that you
have the thing he -hetdd buy; tell him all the time
in season and out of season, so that when he final
ly is moved to buy, your name and your goods will
come automatically into Ids mind. That is ad
vertising; the other is mere trifiling.
SOTLS IN TORMENT
Bitter warfare is still going on in the ranks of
the Democratic party. The Atlanta Constitution
havi ), brother of W. G.
ATt#_\<loo. for bolting the Democratic ticket and open
ly supporting La Toilette at the polls, Mr. Me
Ad<>o {•();■:• s back Avit.li a few figures to show that
A1 ■ id' cod li's friends also deserted the ticket.
So; . . • •" ‘ I :1k;- hi like to have your defense
<e 7 y for its dnnble-erossu; r of Davis by
wl ’ ; S:rk]' was gi-'en by I• s members in New York
s ’ (52 k‘ ■ » m e votes than were given to Davis,
rode vh it hod sold tile nominalion and party to
I' d ids backers.
v o . elieve th it both the ‘Constitution'
! - ‘ ' e rood ground for their criticisms.
Me A ■■ h It il and fought the ticket because lie did
not approve of 'die nominee, and the Tammany
crowd did the„same thing. However, altogether
too rah hip*:, nee A being attached to these in
fluences. Tt v-i > not die bokers among the lead
er- vd ) fur-d-d ! the ballots that gave Coolidgc
and Do. e- tied- ta n.-mdous majority. The Inde
pendent voices of the Nation—those who are ready
st inn and the last principles—
derided the result. The masses of the people were
s bedded with Coobdge and had confidence in his
aid1 ify> ir.iegiity and courage. They voted for
n ly ag in d Davis and
La i 'oilel te.
If the prevent administration gives a fairly
; od account of itself in the next four years, the in
dependent voters who lined up behind the Republi
can ticket in 1924 will also vote that ticket in 1923,
regardless of the personnel of the Democratic or
Third Party candidates.
A MOTORIST working over Ids automobile in
his garage saw a pigeon fall to the floor, dead. .It
saved his life. He escaped just in time to avoid
the same fate from the fumse of deadly carbon mon
oxide. 'With winter approaching, automobile own
ers should beware against working in closed garages
while the engines of their automobiles are running.
OUR FOREIGN POLITY
Not least of the results accomplished in the re
cent election is the guarantee that our foreign pol
icy for the next lour years will be in harmony with
the traditions of the Republic. The attitude of
President Uoolidge and Secretary Iluirhes is well
known. Their aim iias been to steer cleat* of fore
ign tanglements. This does not mean that the U.
S. will remain aloof from Europe, or any other part
of the world. Wo are interested in every develop
ment of political consequence wherever it may occur.
Put: this Government will never commit itself in ad
vance to any abstract programme of international
effort.
It is unquestionable that the recent verdict con
stituted a reiteration of the American desire, ex
pressed in the Harding election four years ago, to
remain permanently apart from the Wilsonized
League of Nations. The policy of the Administra
iion to examine each foreign proposal separately
rather than commit itself in advance to indefinite
plans which the League may sponsor has received
the cordial endorsement of the electorate. This
does not signify of course that the United States
will be a non-participant in international confer
cnees that may be called to decide the issues of vi
tal moment to all nations. Indeed the United
States, under the leadership of President Uoolidge
may assume the initiative whenever such conferences
to promote economic welfare and remove hinderanees
to peace have a reasonable chance of success.
li must be manifested, however, to every think
ing citizen Pint we have got away from that nebu
lous idealism in Pic handling of our foreign atf.ios
which proved so impracticable immediately a .Leu
the war. The "car that we might become peei
jncntly embroiled in distinctly European political
I controversies no longer exists. fhe 1924 election
fnust be regarded as the final answer to those inter
nal i.malists who would have sacrificed American
institutions and traditions for the sake of adher
ent to an imperfect and disappointing orga iiza
lion for the preservation of International cone > d.
PRESIDENT UALLES
President Plutareno Calles, who became chief
Executive of Mexico this month, succeeding Presi
dent Obregon, is a remarkable man and becomes
president under circumstances that are quite re
markable for Mexico. He comes from the peon
class of his country and to the Presidency without
the aid of an army or military leadership. Not
withstanding that Mexico has been a republic in
name at least, for more than a century, except for
the brief Maximilian Imperial regime, President
Calles is the first man. it is claimed, to be chosen for
the presidency at an election where people voted
free from military interference and influence.
Calles was a barefoot, unskilled workman until
lie had reached manhood's estate. He had gone to
school when he could. lie devoted all his earn
ings and spare time toward securing an education.
He then became a school teacher. He rose to in
fluence as participation in tlie government was ex
tended to the masses. His day came when Madero
I became dominant. An effective speaker, a profound
|logician, an able economist, intensely sane and with
| out a particle of demagaguery in V • makeup, be
j!loving that the salvation of the peon clans in Mex
ican depends upon education, inda.dry and thrift.
| and upon such fair treatment of capi al as will in
! duce it readily to hr est in Mexico in the develop
I ment of resources, the establishment of industry
! mid in commerce and finance, President Calles
should carry the regeneration of ids country far.
President Calles declares that it shall be his
purpose 1o continue the policies and the application
| of principles that have been followed by President
Obregon for the last four vears. He gives full
| credit to. President Ob re on. in whose Cabinet he
i has been a constant member, for the inauguration
of real democracy and government and hopes to
carry forward what lias been so well begun.
Marion Star—Let us hope that there will never
l be another World War, but if there is, let’s be pre
pared. and leave the raising of millions of armed
men by the stamp of a foot to the other fellows.
Troy Times—The Coolidge wisdom and pru
dence, conservative and quiet, have become for the
time being the accepted model for the people C im
itation and cooperation.
Providence Journal—America under the Cool
idge regime lias not gone and will not go, intellec
tually, morally, spiritually or any other way, to the
dogs.
WE NOTICE that none of the American ad
mirers of Russian bolshevism are going to Russia to
make their abodes.
f
B P. SCHULBERG PRESENTS
KATHERINE MACDONALD
LATE TOPICS OF THE DAY
ry.TT*'.trrnxraujzsrxTgig-y.r*narn•. ■
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TONIGHT AND TOMORROW NIGHT
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CARL LAEMMLE PRESENTS
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F eaturing
BILLY SULLIVAN and
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A. B. HALL
SATURDAY NIGHT
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SUPREME COURT JUSTICE DIES
WASHINGTON, D. C\, Dec. 9.—
Former justice Pitney of the United
States Supreme court died today.
—
DEPARTMENTAL BILL PASSES
WASHINGTON, D. C., Dec. 9.—
The Interior Department Appropria
tion bill, the first of the annual sup
ply measures, passed the house to
day.
Campbell Nominated as
Interstate Commissioner
WASHINGTON, Dec. 9—The name ^
of A. R. Campbell has been sent to *
the Senate as interstate commerce
Commissioner.
i
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