HEALY RIVER COAL
THOUGHT
SPACE
THE HOUSEWIFE’S
DELIGHT
Free from Soot and all Foreign
Matter; (lean and Economical
Office
Anchorage, Alaska
Mine
Healy Forks, Alaska
HEALY RIVER COAL CORP.
wm
Pre Inventory Sale
Large Reductions
BANBURY & OGLE
The Woman’s Store
PIONEER CLUB
John Nash, propr.
SOFT DRINKS, CANDY
CIGARS AND FRUITS
Sign up with the growing
CHAMBER of COMMERCE
^5^
Stephens of Denver will send Bij? Illus*
I trated Trappers’ Book FREE. Telia how anil when
' to trap and handle Muskrats, Coyotes, Skunks
— all other furs. Game Laws, Grading Rules, etc.
Big demand nil Western Furs this season — prices
high. Get ready to trap NOW.
Stephens soils Traps, Animal Baits, Fur
Stretchers and Supplies direct to you at Rock Bot
tom Pricos; saves you 3 to 14 days’
time and Oig Money on transporta
tion. DCKVE.R ia the closest and best
fur market for ail Western Trappers.
Write for Big Trap Book, Fur Brice
List, Market Report, Shipping lags
— all FREE. Mail Coupon Today.
Stephens
of Denver
E. A. STEPHENS & CO., ^
729 Stephens Bldg.,Denver, Colorado
Send me Big Fur Book, Trap Catalog, Fur Price
List, Market Reports, Shipping Tags— all FREE.
Eastman Kodaks and Supplies at
the Alaska Shop. tf
Brunswick Radiolas, the Radiola de
Luxe at the Alaska Shop. tf
Are you a subscriber to the Daily
Gateway? If not ,why not?
Brunswick Pnonographs and Re
cords. The Alaska Shop. tf
For the Prospector
Can you make an accurate compass survey of your
claim?
The strange minerals you find in the hills-H2an you
determine what they are with the blow-pipe?
Do you know how to test your ore for various meth
ods of concentration such as amalgamation, eyani
dation, jigging, table concentration and flotation?
Do you know how ore bodies form and their habits?
If you do you can pick favorable areas for prospect
ing and eliminate much dead work.'
Would you like to be able to assay your ore for gold
and silver?
Will not these aids better your chances of putting a
new mine on the map in Alaska?
TUITION IS FREE
This is the nature of the work the prospector takes up
in the Mining Short Course at the Alaska Agricultural
College and School of Mines.
The first short course of 10 weeks duration begins No
vember 3rd. The work.is repeated in another short
course beginning February 2nd.
The charge for books and supplies used, totals about
$25,00 for the complete course.
Work is offered in geology, mineralogy, mining meth
ods, ore dressing, and fire assaying.
There are no educational requirements except the abil
ity to read and write.
This is not a dressed-up course. Bring along your wool
shirt and overalls. You will need them.
CHARLES E. BUNNELL
President.
SOON THEY’LL BE PLAYING GOLF 24 HOURS A DAY
COPYRIGHT UNDERWOOD A UNDERWOOD, N. Y.
The lirst golf gallery every dressed in dinner jackets watched Gene
Sarzen drive off in the start of the first golf match ever played at night
by electric light, at Briarcliff Lodge, New York, during the convention of
the Society of Illuminating Engineers. The fairways were illuminated
by 1,000 candlepower lights, while a huge portable searchlight followed the
flight of the ball.
Honest Advertising Is
Landed as Means of
Securing Publicity
(By Associated Press)
SAN FRANCISCO, Feb. 3.—The gas
companies of America should beware
the public specialist and shun all
savors of press agenting, propganda
or seeking free space puffery, and
tell their story to the public through
the advertising columns of the local
newspapers, according to B. J. Mul
laney, vice president of the People’s
Gas Light and Coke Company of Chi
cago, in an address prepared for de
livery here today before the mid
winter meeting of the American Gas
Association.
Speaking on the topic, “Public Re
lations,” Mr. Mullaney reminded his
hearers that they should not only
give good service, but advertise the
fact openly in their newspapers.
“Good public relations,” he said,
“are established by making our re
spective companies and their service
worthy of being well thouhgt of and
by telling our customers, the public,
all about our companies and service
in detail, every detail that can pos
sibly concern or interest them.* Do
ing the first will not take you far
if the second is not done and persis
tently done, as often and as much as
circumstances will permit.
“On the other hand, silence is eas
ily mistaken for secrecy; secrecy al
ways breeds suspicion, and suspicion,
if not checked, soon ripens into hos
tility. Thus public relations may be
come bad, even when the service is
good. It has happened.
There should be no room in the
gas industry for the so-called public
WILLIAM H. BUTLER
William H. Butler, of Boston, who
was national chairman of the repub
lican party during President Cool
idge’s campaign.
7
specialist. He serves no purpose
except to get easy money. We should
make all the use we can of the other
kind of publicity which frankly rec
ognizes that a clam-like attitude is
oftener evidence of stupidity than of
wisdom; that a policy of secrecy im
plies the existence of much that one
doesn’t dare tell; that favorable pub
lic opinion is a better revenue-pro
ducer than monopoly, and that elim
ination of silence and secrecy is the
first step toward letting public opin
ion become favorable.”
Mr. Mullaney said the public does
not yet entirely realize how the gas
business and all public utility busi
ness is utterly unlike other business
es in certain fundamentals. When
the customer wants gas he wants it
instantly, even though several hun
dred thousand others may want it at
the same time. This instant response
is expected from nobody else, butch
er, baker or candlestick maker,” he
said. “They take their time in serv
ing. The gas and other utility com
panies do not and cannot.
“In the matter of rates, the cus
tomer is apt to think we want them
as high as possible. He does not
reason until we point it out, that our
interest lies in having rates as low
as possible so that use of our product
may be stimulated and mass produc
tion fostered.”
Employes as a factor in public re
lations should not be overlooked, Mr.
Mullaney said, because they are the
chief points of contact between the
company and the customers. By what
employes say and do in these con
tacts the company is interpreted. Ob
viously the interpretation will be
most advantageous to the company if
the employes, in addition to being en
j thusiastically loyal, are also well in
formed on the company and its busi
ness and its policies in all detail.
In behalf of the American Gas As
sociation, Mr. Mullaney announced
j that 300 member gas companies were
systematically advertising in their
newspapers, using the advertising
service furnished at cost by associa
tion headquarters. He estimated
that the gas industry spent $1,750,000
for advertising in 1924 and said this
sum would reach two million dollars
this year.
LaFayette Mollock ate 3* doughnuts
and two quarts of ice cream in two
hours at Lancaster, Ohio.
A valuable diamond lost from its
ring setting by W. A. Thomas, a baker
of Auburn, Ind., is supposed to have
been baked in a loaf of bread.
Mrs. Martha Wallace of London,
keeps a nine-foot pet snake as a guard
for her household valuables.
iH
s*
Feed Your Foxes on
JfSgS FEEDS
Mix their Mulligan with wholesome
Lilly products.
For the pups, use Lilly’s Fox Meal.
Ask your dealer about these high
grade Fox Feeds.
For f1-' imr on Fox Feeding write
'i . CHAS. H. LILLY CO.
Seattlo
PENNSYLVANIA COW WINS
B-UTTERFAT HONORS
(By Associated Press)
CHICAGO, Feb. 3.—Alter breaking
the world’s record lor the production
of butter-fat in ten months as a jun
ior three-year-old a little more than
a year ago, Lyons Sarcastic Korn
dyke, a pure-bred Holstein-Friesian
cow has just completed a ten months
test with a butter fat record which
makes her the world’s leading junior
four-year-old over all breeds. Her
305-day record was 24,062.3 pounds of
milk and 854.XX pounds butterfat.
She gave birth to a bull calf weigh
ing 130 pounds carried for 200 days
of the test period.
The new champion is on the farm
of Abner S. Deysher, near Reading,
Pa. A ration consisting of home
mixed grains, including oil meal, co
coanut meal, molasses and beet pulp
with considerable quantities of good
corn silage and alfalfa hay, was fed.
Snow Shoes, §9.50 per pair, at
Graef’s. tf
FRATERNAL ORDERS
SEWARD LODGE NO 219, F. & A. M.
Stated communications first
jJG^fand third Wednesdays of each
/\r\ month; visiting brethren wel
come, J. P. Hannon, W. M.; Harold
Painter, Secretary.
RESURRECTION LODGE NO. A-7,
I. O. O. F.
Meets every Thursday at
8:00 p. m. in Odd Fellows’
Hall, next to the postoffice. Visiting
brothers welcome. Fred Martineides,
N. GChas. Lechner, Secretary.
AMERICAN LEGION, SEWARD
POST NO. FIVE
Meets the second and Fourth
Tuesdays of each month,
at Fisher’s Cafe. Visiting
members are always wel
come. J. S. Bogart, Commander; L.
W. Olson, Adjutant.
IGLOO NO. NINE, PIONEERS OF
ALASKA
! Meets every Second and Fourth Fri
day nights in Odd Fellows’ Hall; John
Flowers, President; Coll A. McDou
gall, Secretary.
SEWARD CH’APTER NO. 10, ORDER
OF EASTERN STAR
Meeets the second and
fourth Mondays of each
month in Odd Fellows’
Hall at 8 p. m. Visiting
members always wel
come; Goldie Blue W. M.
Mrs. Viola T. Swetmann, Secretary.
SEWARD REBEKAH LOGE NO. 6-A,
I. O. O. F.
Meets the first and
third Mondays of
each month in Odd
Fellows Hall at 8:00
p. m. Visiting mem
bers are always "wel
come. Mrs. John
_Rosness, N. G.
0. K. BARBER SHOP
Clean, Santiary Baths, Expert
Barbers and Reasonable Prces
Keep Us Busy.
Thomas Jasper, Propr.
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