I
“ EAST through the
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over the
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in each direction.
Sun-swept beaches—flower-bedecked cities—glow
ing life, cheer, happiness.
Visit A«a wonder-land on your way East this win
ter. Join in Ae healthful, outdoor recreation—
golfing, swimming, motoring.
Go via Ae scenic Shasta route to California. Thence
via any on* of Southern Pacific's great transcon
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Go on one—return on another if you choose.
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For full information ask any Southern Pacific Agent
COMMUNITY ADS
BUILDING NATION
HOUSTON, Texas, May 19(JP)—
“More than 100 cities and communi
ties in the United States are now ad
vertising,” Don E. Mowry, chairman
of the Extension Committee of the
Community Advertising Department,
Associated Advertising Clubs, told a
meeting of the Department at the
World Convention here today.
“A guess indicates that some $4,000,
000 is expended for what we may prop
erly term community advertising by
public organizations and by govern
mental units," Mr. Mowry continued.
“Florida, California, Maine and the
Northwest are the outstanding lead
ers today. It is being discovered, in
a number of states, that there have
been for some years provisions on the
statute books which permit govern
mental units to advertise but no one,
heretofore, has taken the trouble to
look up the present laws and then cre
ate the sentiment which would make
possible the use of such moneys which
may be appropriated.
‘•‘One of the outstanding accomplish
ments of the year has been the cam
paign in Chattanooga, Tenn., to raise
550,000 a year for five years for com
munity advertising. The Community
Advertising Association in that city
now proposes to obtain a survey be
fore undertaking to let any contracts
for advertising. If, through the ef
forts of members of this department,
we can assist in guiding forward cam
paigns on the plan which is to be fol
lowed in Chattanooga, we shall have
accomplished much for advertising it
self and for ‘truth’ for which we all
stand four square.
"The developments in Maine at the
present session of the state legisla
ture is most worthy of our attention.
An appropriation of $25,000 for two
years has been made by the Maine
legislature. The cities and towns
have been authorized to hold meetings
to consider appropriations for maga
zine and newspaper funds. Portland
started out with an appropriation of
110,000. Inasmuch as Portland never
before made an appropriation of this
character for publicity, this is an indi
cation of what a change has come over
the people of Maine since Governor
Brewster signed the state bill. Vari
ous towns have already made appro
priations ranging from $25 to $6,500.
Maine’s slogan has already been sug
gested. ‘Bring them to play—persuade
them to stay.’
’“From personal observation and
from inquiries which have come to
us,” Mr. Mowry concluded, ‘‘we feel
sale in making the assertion that
practically all of the community ad
vertising that has taken hold and prov
ed efective has been done during the
| past five years. Communities which
have started this advertising have
continued it. Many of these communi
ties have increased their appropria
tions from year to year. There is a
growing tendency on the part of state,
county and city units to make official
appropriations.”
“The public is cooperating more and
more to help maintain Truth-in-Adver
tising,” William P. Green, acting di
rector of the National Vigilance Com
mittee of the Associated Advertising
Clubs, told the Community Advertis
ing Department of the World Adver
tising Convention here the other day.
Outlining the work of the commit
tee and affiliated Better Business Bu
reaus during the past 15 years to elim
inate waste in advertising, Mr. Green
continued:
“In the early days of the movement,
we dealt almost entirely with adver
tisers. However, the need always hag
been felt for a closer relationship with
the public because as the advertisei
who is inclined to misrepresent his
goods comes to learn that the public
is watching him, he begins to exercise
greater care in the preparation of his
advertising copy. Likewise, his sales
methods are toned down so that he is
not so likely to be open to the charge
of selling merchandise under false
pretenses.
“Through the appointment of pub
lic relations committees, our nation
al and local better business bureaus
are achieving this end. These com
mittees include representatives from
outstanding women’s organizations,
civic associations, church groups, and
other bodies. When a question comes
up as to the truthfulness of any state
ment or practice, the public relations
committee offers a source of informa
tion as to what the public thinks of
the statement. This construction on
the part of the public is a pretty dif
ficult argument for the advertiser to
answer.
“This new development in the move
ment, bringing both business and the
public into closer relationship, and
the public particularly into a more
active position in our work is one of
the outstanding services now being
rendered by this movement in its ef
forts to make every community a safe
place in which to trade.”
Lightning struck a brass knob on
the bed as J. C. Casey of Adrian,
Mich., slept, but he was not injured.
OWNING RACE HORSES
BRINGS NEW THRILLS
TO ENGLISH WOMEN
NEWMARKET, Eng., May 19.—(/P)
—Women in England have taken
greater interest in horse racing this
spring than ever before. There are
nearly 300 women owners of flat or
straight running horses, while a great
many others are extensively inter
ested in steeplechasing, or other
forms of the sport coming under na
tional hunt rules. A hundred years
ago there were but very few women
race horse owners in this country,
but the fad within the last 25 years
has spread throughout the British
Isles, and every racing center now
has its quota of fair owners vrho take
an active part in the sport.
The latest addition to the list of
women who possess running steeds
is Mrs. J. B. Brunei Cohen, wife of
a member of parliament, who pur
chased Hideaway at Kempton after
he had won her a ten to one bet in
the Ashford Plate event. Mrs. Co
hen had but $2.50 on Hideaway, but
she was so overjoyed at victory that
she purchased the winner at the auc
tion following the race for $1,700.
If she is successful, she says, other
horses will be purchased with Hide
away’s winnings.
In connection with the worid-iam
ous Derby, it is recalled that no wo
has ever won this event, although
for years they have been among the
competitors. Lady James Douglas,
however, triumphed in the substi
tute race of 1918, her colt Gainsbor
ough winning the 2,000 Guineas and
the substitute St. Leger, also of that
year. In 1919 Lady Douglas was the
first woman to win The Oaks.
In regard to steeplechasing, Lady
Nelson won the Grand National in
1915, while Mrs. Henry Peel was
successful in the substitute race of
1918.
Women owners, however, have won
numerous other big races, the rec
ords for last year alone showing that
for the third successive season Mrs.
C. Sofer Whitburn headed the win
ning women owners and came eighth
on the general list. In the one year
Mrs. Whitburn’s colors came in for
place in 22 races, bringing in nearly
$60,000 as prize money. With all
these successes, however, she did not
win a single first-class event. On the
other hand, Eleanor, Lady Torring
ton, won the City and Suburban,
Mrs. R. Jeffrey the Royal Hunt Cup,
and Mrs. J. Rudd the Ebor Handi
cap.
Women for years have been in
terested in the raising of blooded
horses,and in this regard it is re
corded that Lady^ Sykes headed the
list of winning breeders, just beat
ing Lord Derby, with 27 races of a
total of $180,000. There is no record
here of a woman ever having been
licensed as a public trainer, but dur
ing the war women frequently car
ried on for the absent trainer men
folks who were at the front. No
woman either has ever been licensed
to ride under Jockey Club rules, but
there is talk that they may, sooner
or later, and ride in such events as
the Newmarket Town Plate and point
to point races generally.
CALL FOR BIDS
The undersigned will receive bids
for the excavation of 1700 cubic yards,
more or less, of dirt in excavating for
buildings at Seward. Plans and speci
fications may be seen at the Parson
age of the Methodist Church. Bids to
be opened May 25th. Right reserved to
reject any and all bids.
WOMAN’S HOME MISSIONARY
SOCIETY.
By R. V. B. Dunlap, Trustee.
MYSTERIOUS EXPLOSION
WASHINGTON, D. C., May 19 —
(£>)—A revenue cutter and a pilot
boat was destroyed by a mysterious
explosion at Key West yesterday.
The crews of both vessels were sav
ed.
suddenly seized with agoniz
ing intestinal cramps, deadly
nausea and prostrating diar
rhoea
CHAMBERLAIN’S
COLIC and DIARRHOEA
REMEDY
gives instant warmth, comfort, ease
from pain. Keep it always in your
home, ready for emergency by night
or day.
Cal M. Brosius
Nails, fifty varieties, Automobile Glass,
Glass, Locks, Hinges,
Stockholm Tar,
Hyd. Lime,
Plate Glass,
Colors,
Chimney Brick,
Varnish,
Corner Bead,
Mirrors,
Medusa,
White Atlas,
Keens,
Metal Lath,
Cedar, Oak, Maple,
Arch Brick,
Fire Clay,
Plaster Paris,
Hickory, Iron Bark
Beaver Board,
Gal. Cor. Iron,
Pulleys,
Flooring,
Fir, Spruce, Maple,
Ceiling,
Rustic,
Roof Pitch,
BB1. Lime, Paints,
Glass Cutting,
Terps, Oils,
Fibered Plaster,
Stains, Putty,
Corner Lath,
Belting, Cement,
Doors, <
Windows,
Lumber,
Fir Lath,
Fire Brick,
Spruce Finish,
Mouldings,
Z-Lath,
Plaster Board,
Mahogany,
Roof Paper,
Building Paper,
Asbestos Paper,
Shingles,
Sash Rail,
Fir Finish,
LIBB Y-OWENS WINDOW GLASS, Single and Double Strength,
Standard Oil Products, Rubber Matting, White Sand
ASBESTOS STRIP SHINGLES, HYDRAULIC ELEVATORS
METAL BASEMENT SASH AND FRAMES,
Sidewalk Coal Hole Covers Sidewalk Walk Lights, Etc.
CAL M. BROSIUS
BUILDING SUPPLIES
C. M. B.
CAL M, BROSIUS
Builders’ Supplies
When things Look
BLACK Phone the
Seward Steam Laundry
Telephone Main 148
HOTEL ANCHORAGE
F. L REED, Proprietor
Rooms with Bath. Sample Rooms in Connection
Strictly Modem
Steam Heat
Prices Reasonable
Good Service
HOT AND COLD WATER IN EVERY ROOM
Bus meets all trains and boats
ANCHORAGE, ALASKA
HOTEL SEXTON
GEORGE SEXTON, Proprietor
SEWARD’S HOMEY HOTEL, WHERE THE OLDTIMER8
MEET
VAN GILDER HOTEL
HOT AND COLD WATER IN EVERY ROOM
•TEAM HEAT
J. S. BADGER
HOTEL SEWARD
OSCAR DAHL, Proprietor
i.J ,. i j i • i ■ - " ;
HOME'S, COMFORTABLE ROOMS AND BATH
Convenient to Depot and Dock