TEN POINTS FOR
NEWSPAPER ADVERTISING
"To the merchant who sincerely
wishes to make his business pro
fitable, I heartily recommend the
following 10 points for newspaper
advertising which have brought a
high measure of success, prosperity
and profit to a big retailer who
spends the greater part of his ad
vertising appropriation in good
newspaper copy:
1— "I advertise regularly. Every
issue of the paper takes my story
to its readers.
2— “I make every ad look like
mine. Years ago I adopted a dis
tinctive style, and have stuck to it.
I use plenty of white space; my
ads are never hard to read.
3— "I put into newspaper adver
tising a definite proportion of my
gross sales- I-fix this at the begin
ning of the yeyar. Rules to make
it three percent of the previous
year's gross, with more if special
conditions justify it.
4— "I brighten my ad with fre
quent illustrations, either humorous
or practical. This costs me little,
for I subscribe to an advertising
cut service, and keep the cuts as I
buy them listed to use again some
time.
5— “ I am careful never to over
promise. When I make claims I
back them up with reasons. Then
when I really have an unusual bar
gain. people believe me when I
' whoop 'er up a little”.
6— "I think advertising all the
time. I buy goods that will adver
tise well. Sometimes I buy goods
just for their advertising value.
7— “I get good display for my ads
by seeing that the copy is in the
newspaper office in plenty of time.
I do this by having a definite hour
to write the copy.
3—"Whenever possible. I carry
the nationally advertised goods
that are advertised in my home
paper. I feature them- Sometimes
they give me a smaller margin than
tly-by-night concerns, but I find
that I sell faster and make more
money in the end, besides pleasing
more customers.
9— "I always plan my window
and counter displays to link up
with my newspaper advertising.
Each helps the other.
10— “My sales people back up my
advertising. They often help with
suggestions for it. and I see to it
that they always read it.”
It may be a Utopian dream but
when small town merchants in
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ILIAMNA LAKE
BOAT SERVICE
From Iliamna Village to I
any point on Bristol Bay |
S30. Special Charters to |
Nushagak §
Lake and river service |
connects with arrivals at |
Iliamna bay of the mail |
boat M. S. Discoverer. I
The Gasboat Iliamna
Harold and Sam Foss
owners
ADDRESS:
ILIAMNA, ALASKA
‘HOTEL SEWARD’
Hot and cold water in
All Rooms
Rooms with or without*
Baths
Oscar Dahl
j every line of business realize that
advertising expenditure must be
•reckoned upon for the same degree
Jof-efficiency as salaries, rent, de
livery, heat, light and other items
of expense, then advertising will
'receive the degree of attention it
I deserves and the future of the
j small town will cease to be a matter
of concern.—Publisher.
__
GIVE UP SEARCH
After spending two days in a vain
search for any trace of Fred Losher,
76-year-old Matanuska Valley
homesteader, who has been missing
since June 17. the searching party
of seven members sent out from
Anchorage, returned to the city,
reports the Times. Ail told, 19 men
assisted in the search for the old
timer but no clue was found to as
sist in solving the mystery of his
disappearance.
--
From Anchorage comes the re
port that on August 8, Ross H.
Hall, superintendent of motive
power—master mechanic of the
Alaska Railroad—will bid adieu
to friends and leave for the
j States.
LATEST STYLES US REED &
j COOK LEATHER BAGS.
The Alaska Shop.
HEM'S BALANCE
LESS TUB YEAR AGO
! The cash balance in the Territor
| ial Treasury at the close of busi
ness June 30, was $968,847.99, ac
cording to the monthly fiscal state
; ment submitted to the Governor’s
joffice by Treasurer W. G. Smith.
Thk a decrease of $90,205.52
from the same date of the preced
ing year when the balance was
$1,059,153.51.
The Fish Creek dredge of the
Tanana Valley Gold Dredging Co.,
has been running for some time. It
started 20 days earlier than last
season and the early start coupled
with the fact that there is a large
area of thawed ground, makes the
outlook for the season very good.
. .»r - .
j Browp & Hawkins—Quality First.
|....7"..
i H. N. EVANS
! GENERAL MERCHANDISE
Stores at
| Kanatak, Egagik, Chignik
S TRAPPERS OUTFITTED.
i
Mail Orders Given Careful
and prompt attention
W- A. Shinkle, former owner of
the Fairbanks Laundry C., died in
the Swedish hospital in Seattle on
June 21 from injuries received in an
automobile accident at East 143rd
Street and Bothel Way. His wife,
who was driving their car, was se
verely injured and is in the same
hospital.
EMPLOYERS ATTENTION
List your labor wants with us;
we will endeavor to secure for
you the help desired. Phone
Adams 126 or call at the M Sz W
Club, Seward, Alaska.
V ALL PAPER
Painter and Decorator
“THE STORE WITH
THE GOODS”
General Merchandise, Dry
goods, Notions, Black Bear
Clothing, Ship Chandlery,
Rope, Hardware, Fishermen’s
Supplies, Lumber and Build
ing Material, Paint, Gaso
line, Kerosene, Diesel and
Lubricating Oil, Coal and
Salt; All sold at lowest possi
ble prices. Mail orders given
prompt and careful atten
tion. Post office, domestic
and international money
order office, notary public
and marine insurance.
Arthur H. Me Hick
SAND POINT, ALASKA
SPRAY
flies, mosquitoes,
washes tpmofhs, etc.
. STANDARD OIL COMPANY OF CALIFORNIA
“■made to smoke
All THE PLEASURE that tobacco can give is found in Camels! Milch!
Fragrant! Soothing! Refreshing as the-dawn of a holiday!
Camels are made for this one reason: To give you the utmost
smoking pleasure. And this can be assured only by the use of the
choicest cigarette tobaccos blended to an inimitable smoothness, and
prepared by the most modern and scientific methods of manufacture.
^hen jou light a Camel you have the happy knowledge that money
can’t buy a better cigarette.
Don’t deny yourself the luxury of Camels
Camel
0 1930, R. J. Reynolds Tobacco
Company, Winston-Salem, N. C.