Teen-Age Market Is Rapidly Expanding
By JACK LEFLER
NEW YORK (#1 — There’s gold
in those blue jeans pockets.
Teen-agers have billions of dol
lars to spend.
The market they make up is a
phenomenon of modern merchan
dising.
Merchants who were in the hab
it of lumping youngsters’ spending
with that of the family are going
all out to cater to their weekly di
versified needs and desires.
They realize the teen-age mar
ket is independent and expanding
rapidly.
It is estimated that there are
11,065,000 teen-age girls in the
United States and that there will
be 13,116,000 by 1970.
They have $6.3 billion a year
of their own to spend.
There are more than 9 million
boys 14 to 17 years old — “teen
men,” the storekeepers like to call
them.
These youths have an estimated i
$16 billion of expendable income.
The rising proportion of youth
ful consumers in the population
stems from the post-World War II
surge in the birth rate.
The increase in the total US.
population between 1960 and 1970
is estimated at between 12 and
22 per cent. But the number of
youngsters in the 15-to-19-year
old segment will spurt more than
40 per cent.
The boys represent an even big
ger market than girls as far as
their own money is concerned.
That’s because many pad their al
lowances from the family with jobs
after school and on weekends.
Merchants see in the teen-agers
not only a current market of huge
proportions, but also an opportu
nity to capture them as adult
buyers.
“I have no use for a man who
lies in bed after nine o’clock in
the morning.” — Henry R. Luce.
3 Free Deliveries Daily 10:30 — 3:00 — 5:00
PHONE 2361
U.S. MERC
THE PLACE TO SAVE
LOOK! LOOK! LOOK!
& Here it is. . . . Another first. . . . Fantastic !
I It's hard to believe, the U.S. Merc is giving away
money. Yes, actual, real, good old-fashioned, hard
cash. And better still they will give it away every
day. All you have to do is come in the store, check
the numbers that will be posted inside the store,
then if this number corresponds to your post office
box number, you win the “jackpot,” but you must
present a post office rent receipt or the equivalent.
Only one from a family can collect. No business
houses are eligible — unless this is the personal
box of the owner or manager.
A new number will be drawn and posted each
day. PLEASE — We will not give any number
over the phone. Each day we will add a dollar,
beginning with two dollars. That could mean
somebody wins a fair poke, or it could add up and
give some one pin-money and Christmas is com
ing. But think of it — giving away real spending
money everyday. Just another way of saying
thank you for shopping and saving with the
U.S. Merc. . ..
When does it start? ? ? ? On October 30th.
Get a box number receipt (your own) and
come in and shop daily while you check for your
free dollars.
BEST FOOD
MAYONNAISE 93c
BEST FOOD NUCOA
MARGARINE 39c
SKIPPY — Creamy or Chunk — 18 Oz.
PEANUT BUTTER 89c
SHOP THE STORE WHERE
QUALITY
IS GUARANTEED!
CULTURAL CHANGES
IN THE BUSH
Virgil Severns, remote areas dis
trict agent for the Cooperative Ex
tension Service of the University of
Alaska, wrote an article about his
work with the Indian and Eskimo
people which appeared in the Aug
ust edition of the Extension Serv
ice Review.
The following are excerpts from ■
Severns’ article:
“The Eskimo and Indian 4-H’ers
of Alaska are learning to live in
a changing world. They must keep
up with the technological pace of
today while they are still under
going cultural changes.
“In the old tradition, all mem
bers of the family who were old
enough were involved in the quest
for food and clothing. With the ;
adoption of western customs their i
way of life is easier and there is i
more time for other things, such j
as 4-H programs and school. I*
is still very important and neces- !
sary to teach basic skills an i p. >
vide learning experiences in cook
ing, gardening, and sewing — not
only for 4-H youngsters, but for
parents, too.
“Last winter the Shungnak
Friendly Village 4-H Club made
caribou fur mittens — fur side,
inside, Mukluks, Eskimo yo-yos,
and Eskimo dolls.
“In grass weaving, baskets and
mats are common. A girl at Good
news Bay made a beautiful lamp
shade from woven and dyed grass.
She did what many a 4-H boy or
girl has often done — wore blis- ;
ters on her fingers.
“A project that has been popular
with the boys is making miniature
items with wood. An example is
the 1961-62 winter project of the
Snageluk Owls. Under the capable
leadership of the BIA teacher, Mr.
Hugh Crawford, the boys made
miniature dogsleds. These make an
attractive tourist item.
“Alaska’s Indian and Eskimo
children are living and adapting
to a changing world. They are
working patiently. For the most
part they and their elders are
eager to learn, and they make apt
scholars. They will quickly adopt
any idea or practice that they can
see applies to their situation.
“The practical learning by doing
system practiced by 4-H Club
work fits their philosophy.”
'SNOW USE
Putting Off Winter
PROTECTION
Don’t wait until the little wom
an gets you up at midnight
to close out those cold winter
drafts. Fix yourself some low
cost storm windows out of
Warp’s FLEX-O-GEASS. It s
easy! Just cut with shears . . .
tack over screens or frames.
You'll be snug and warm all
winter long and save up to 40%
on fuel costs. Warp’s genuine,
crystal-clear FLEX-O-GLASS
lasts for years at a fraction the
cost of glass. Only a square
yard at your local hardware or |
lumber dealer.
UNITED STATES
DEPARTMENT OF THE INTERIOR
BUREAU OF LAND MANAGEMENT
Fairbanks Land Office
P.O. Box 1150
Fairbanks, Alaska 99701
Oct. 10. 1963
NOTICE FOR PUBLICATION
Notice is hereby given that on November
3, 1959, the Federal Aviation Agency
filed a request. Fairbanks 024400, that the
title to the following described lands be
granted to the Sate of Alaska, Division
of Aviation, under Section 18 of the
Federal Airport Act of 1946, for the
construction, operation, and maintenance
of an airport at Tuluksak, Alaska.
TULUKSAK AIRPORT
Lots 1, 2, 3 and 4, U S. Survey 3797,
Alaska, situated on the left bank of
the Tuluksak River south of the village
of Tuluksak, Alaska, containing 155,63
acres.
This Notice is given for the purpose of
allowing all persons having bona fide
objections to the proposed conveyance
or claiming any interest in the lands an
opportunity to file their objections
with the Manager. Fairbanks Land Of
fice, Bureau of Land Management, P. O.
Box 1150, Fairbanks, Alaska, with evi
dence that a copy thereof has been served
>n the State of Alaska. Department of
Public Works. Division of Aviation, 523
Eighth Avenue, Anchorage. Alaska, with
in thirty i30» days from the date of first
publication.
DANIEL A. JONES
Manager
Pub.: Oct. 21, 28, Nov. 4. 11. 1963.
The average working girl is get
ting oider. Half of the 25 million
women in the U.S. labor market
are over 40.
See Us —
for Y o u r
HALLOWEEN
a n d
THANKSGIVING
CARDS
Polar Curio
Box 880
Nome
443 2661
PSC Commissioner Quits
FAIRBANKS Mft — Robert D.
McPherson, executive director of
the state’s Public Service Com
mission, has resigned, it was re
ported Saturlay.
A. H. Romick, Commissioner of
the Alaska Department of Com
merce, said it was “for personal
reasons.”
The commission, a regulatory
body, is under the Department of
| Commerce.
McPherson held the position
only since last July 1. Before that
he was deputy commissioner of the
Commerce Department under
Romick.
Here’s why so many parents look
up to their children these days:
Young people are about two inches
taller than those of 60 years ago.
Dial 2217
Arctic Oil
Delivery
— Automatic Service —
Furnace fSTANDARD
Oil
Stove
Oil
WINTER SCHEDULE
Effective September 16, 1963
FLIGHT 309/310
FAIRBANKS — KOTZEBUE — NOME
Monday, Wednesday and Friday
Lv: Fairbanks 8:00 a.m. Ar: Kotzebue 8:40 a.m.
Lv: Kotzebue 9:20 a.m. Ar: Nome 10:05 a.m.
Lv: Nome 1:05 p.m. Ar: Fairbanks 4:10 p.m.
FLIGHT 311/312
FAIRBANKS — NOME — KOTZEBUE
Tuesday, Thursday and Saturday
Lv: Fairbanks 8:00 a.m. Ar: Nome 9:10 a.m.
Lv: Nome 10:00 a.m. Ar: Kotzebue 10:50 a.m.
Lv: Kotzebue 11:20 a.m. Ar: Fairbanks 2:10 p.m.
FLIGHT 501/502
NOME — NORTHEAST CAPE — NOME
Monday, Wednesday and Friday
Lv: Nome 10:50 a.m. Ar: N. E. Cape 11:20 a.m.
Lv. N. E. Cape 11:50 a.m. Ar: Nome 12:20 p.m.