! will help support our local press.
“We hope that their patronage
may enable our dailies to employ a
i proof reader. Not necessarily a high
j priced professional proof reader,
| but say a $6 a weeker.
“(And we offer a self-wringing
mop as a prize to anyone who can
get three people to agree as to
which paper needs a proof reader
j the worst).
“Fourth, we welcome Ward be
| cause it will be the only store in
which many of our people will feel
welcome. Some people in town
j cannot go into any store without
being dunned for overdue accounts.
“Fifth, we welcome Ward because
he has now placed his merchandise
! where people can examine it and
compare values. We are firmly
convinced that no chain store with
'their multiplied overhead expenses
land the necessity of paying divid
jends to Wall street can sell mer
ichandise as cheaply as a store well
managed by its owner.
“We are glad to be where people
| can compare our style, quality and
price wth Ward’si.
(Continued Page 5)
Seattle lee Cream and Fresh
Candies at Sylvia’s. •
The Kodiak Experiment station
is devoted exclusively to stock
bleeding.
IF you HAVEN"! TMED FKTI
BRUHN’S BART BEFF. you ar«
certainly missing something.
r|
flies, mosquitoes,
roadies &mofhs, etc.
oiANDARD OIL COMPANY OF CALIFORNIA
PRETTY CURVES WIN!
I
I
i
!
i
¥/hsn tempted to over-indulge
"Reach for a
Lucky instead"
nmaBananH
Be moderate—-be moderate in. all things,
even in smoking. Avoid that future shad*
ow* by avoiding over-indulgence, if you
would maintain that modem, ever-youth
ful figure. ‘‘Reach for a Lucky instead.”
Lucky Strike, the finest Cigarette
you ever smoked, made of the fin
est tobacco—The Cream of the Crop
—"IT'S TOASTED." Lucky Strike has
an extra, secret heating process.
Everyone knows that heat purifies
and so 20,679 physicians say that
Luckies are less irritating to your
throat.
"Coming events
cast their
shadows before"
TUNE IN
The Lucky
Strike Dance
Ore he sera,
every Saturday
• ndThursday
evening, over
N. B. C. net
work*.
“It’s toasted”
Your Throat Protection—against irritation—against cough |
*ln his book, ’'Get Rid of That Fat,” Samuel G. Blythe says: "Any man or woman who is twenty
pounds overweight is sick.” We do not represent that smoking Lucky Strike Cigarettes will bring
modem figures or cause the reduction of flesh,. We do declare that when ‘tempted to do yourself
too well, if you will "Reach for a Lucky instead,” you will thus avoid over-indulgence in things
that cause excess weight and, by avoiding over-indulgence, maintain a modem, graceful form.
© 1930. The American Tobacco Co., ML*.
I HOT SHOT !S
- A “HOT BOUQUET” IS HANDED
CHAIN STORE BY MERCHANT
iN SARDONIC GREETING
(Pacific Northwest Retailer)
In lieu of the customary basket j
of flowers, the Streeter’s Shoe Store
1 greeting upon the opening of the j
Montgomery Ward store in Clare- I
more, Okla., took the form of an j
advertisement in a local paper.
Couched in more or less irony and 1
sarcasm, the test makes amusing
reading. Here it is:
“WELCOME WARD'S”
“We extend a hearty welcome to
Montgomery Ward & Co.’s new
store as a calamity to the local re
tail stores.
“Not being members of either the
Juveniles or the Seniles we are free
to express our personal opinions
and we are sincerely glad to wel
come Ward’s new retail store.
•For years, Ward’s and other
mail order houses have spent mil
lions trying to convince the public
that retail stores were too expen
sive a method of selling merchan
dise. Now. the fact that Ward is
establishing hundreds of* retail
stores stamps their former claims
as absolutely false.
They now propose to establish a
retail store in every county seat,
and if the Wall street bankers can
find suckers enuff to buy Ward’s
stock i now worth 54 cents on the
SI) they will have a Ward store in
each county seat.
CIVIC RESPONSIBILITY
Thev figure that because of the
o 0d roads that we have built (and
no mail order house ever paid a
dollar’s tax to build these roads*
they can draw the trade to their
central store, wipe out the local
dealers in the small towns, secure
a large volume of business and in
sure large profits to the Wall street
owners.
“Possibly it may work out that
v av, but the chain store may be as
unsound in theory and as unprofi
table in operation as the mail older
business.
•At any rate we welcome them to
our city for many reasons.
“First, because they give employ
ment to mdny people, and we are
:n favor of any payroll, even Ward
Second, we welcome them be
cause now ‘they will have to pay
taxes on the same basis as the rest
of us merchants (something they
never had to do before).
“Third, we welcome them because
they will be large advertisers and
Buback quickly ends
toes, gnats and fees. Burn a tittle
Bokack in dm Mom, camp, or on
tke pordi and tkese acwoyiof
p«*» quickly disappear. Also
kids ants, roackas, and otker
tfooblcsoec insects. Absolutely
kanulus to ckddren, animals and
birds. Inexpensive... convenient
to use.
BUHACH
PRONOUNCED BO'HACK
V fc«Nr
druggists
\