The Seward Gateway
PUBLISHED DAILY
at Seward, Alaska
HAu B. SELBY
EDITOR AND PROPRIETOR
tntereo as Second Class Matter Sep
tember 2nd, 1915, at the Post Office at
Seward, Alaska, under the Act of
March Third, 1879.
Published by
BATEWAY PUBLISHING COMPANY
Seward, Alaska.
SUBSCRIPTIONS:
Daily Gateway, delivered by car
rier, per mouth ..-$ 1-25
Daily Gateway by mail, per mo. 1.00
Daily Gateway, by mail, per year 12.00
Saturday Gateway, per year. 3.00
RESULTS OF ADVERTISING
The doubting Thomases who "don't
see where there is anything in it lor
a city to advertise” can get some en
lightenment from the reports ol cit
ies who are pushing to the front and
using advertising of the right kind
to speed their progress.
It is not advertising, but the lack
of advertising, as a keen student of
municipal development points out,
that makes so much moving from one
place to another. The reason is that
people are attracted to a city or dis
trict upon general reimri, or per
haps a partial investigation. When
they go there they are often dissat
isfied because ttiev nnd conditions
different from what they expected.
On theother hand, where cities ad
vertise, prospective residents -have a
much better chance to learn about the
true conditions that obtain, and in
most cases they locate with a much
more complete understanding than
when they have not had a chance to
study the new place through its ad
vertising. That same man points out
that frequently people leave a city
because it lias not been sutiiciently
advertised to them, they do not
advertised to theme; they do not
know theopportunities it holds for
them.
The purpose of municipal and state
advertising is to attract and hold re
sidents and industries permanently.
Thai can be done only by including
those who understand and like the
conditions in the new location.
The progressive city of the luture
must be advertised.
This is tile age ot' advertising—oi
community advertising in particular.
Cities are being advertised in much
the same manner as a commodity, ami
they stand much lue same chances;
of success or failure. Just as com
modities with outstanding qualifies
have forged ahead to the from rank
in their respective be1 ' so are cities
possessing features to attract people
and industries urging their way to
prominence, building prestige, inc-rea
ing population and adding new indus
ries by the force oi the printed word.
Vancouver is now reaping results
from advertising done three and four
years ago Tourist traffic thru
that city has shown 36 to40 per cent
increase during the past two years.
Vancouver compares its revenue from
from tourist traffic with that oi a
gold mine. No gold mine in the Pro
vince ol British Columbia has ever
produced for its owners $20,U00,0UU in |
a single year, but this is what the
tourist traffic with that of a
City of Vancouver, and its value in;
1923 will be well over $25,UUO,,Oo, it is!
said. Thereturns from tourist traffic i
are therefore greater than the re
turns from the fisheries of British Co
lumbia.
Buttourist traffic is only one re
turn a city can hope to secure from
judicious advertising. Winnipeg, for
instance, possesses a unique and com
pelling talking point in its fortunate
situation with relation to hydro-elec
tric power. Its close proximity to the j
numerous power areas existing on the
Winnipeg river present an advertis
ing feature not duplicated on the Am
erican continent. Winnipeg has long
been noted for its unexcelled trans- j
portation faiclilies the best in Cana- j
da, and excelled by few cities oi like
size on the American continent. Do
mination of the fastest growing mar- j
ket in the world, plentiful supplies of
raw materials, attractiveness as a
home city, strong and progressive fi-!
nancial institutions, abundance of;
pure, sole water, cheap hydro-elec-1
trie power plentiful labor supply, are
all factors around which a success- j
lul advertising campaign can be dev
eloped.
Progressive cities throughout the
world are coming to recognize the
importance of advertising as an aid to
Community progress. In the United
States it has played a particular im
portant role in the development ol
some of thenation’s largest cities. Ma
ny United States advertising agencies
have opened Community advertising'
departments and over one hundred
cities maintain publicity bureaus. Na
tional advertising has become quite;
common.
A notable expression of confidence j
in advertising is found in the recent
announcement of the Alabama legis
lature, permitting county governing;
bodies in that state to appropriate I
funds for the purpose of advertising
the stale’s resources an attractions.
The Greater Alabama Association has
been formed, and plans are laid for an
advertising expenditure exceeding
$300,000. .
In Nebraska, all cities of the first
class, between 5,000 and 25,000 popu
lation, may levy a tax of not more
than 5 mills annually on all taxable
property wtihin the city for the pur
pose of “creating a fund for adver
tising the city’s advantages as a lo
cation for homes, factories and other
legitimate enterprise ” The levy for
the advertising fund, as it is called,
is to be made at the same time as the
levy for general purposes. The Act
provides that ihe levy may commence
after an organization of 50 or more
members lias been founded for the
purpose of civic advancement and ad
vertising the city. After this organi
zation shall have raised $500 in dues
and subscription the City Council
may designate this organization as
the Advertising Board of the City,
which may then proceed to disburse
its funds for the purpose for which
they were raised and ugment and
maintain them by the levy. The
Board is empowered to employ a paid
secretary, whose compensation is fix
ed by the directors.
Colorado has a state law authoriz
ing municipalities to appropriate set
sums lor advertising purposes.
The Salt Lake City Chamber of
Commerce has just completed a $53,
000 campaign to advertise the city,
and has repaid remarkable returns;
97,000 pieces of literature were sent
out. Ten thousand injuries were re
ceived in 75 days; railway travel to
the city increased 25 per cent and au
tomobile travel 50 per cent over 1922.
The San Diego Advertising club on
its first year of advertising spent
$150,000 and as a result—
Two thousand five hundred families
were attracted to that district.
Five million dollars outside money
was invested in real estate.
Bank deposits increased $5,974,000
in 7 months, against yearly increase
of $3,6^5,-000 previously.
719 were directly traceable to the
campaign.
Families began coming into the j
district at the rate of 100 a month.
In Louisville Kentucky, the Board j
of Trade was responsible for the es
tablishment of the Louisville Indus
trial Foundation, which wTas organiz
ed in 1916 with a capitalization of
$1,000,000. The money wras raised in
a short campaign, and has been us -
ed as a permanent endowment for
thework of theorganization, promot
ing the growth of the city along in-:
dustrial lines. Advertising has been
of a national scope, and is along those
lines of which Louisville is best suit
ed. The Industrial Foundation began
its advertising in 1918, the first ad
vertisement appeared in the Chicago
Tribune, and featured the fact that
10..000 kilowat of electrical power was
available in Louisvile.
The City of Baltimore spent $50,
I 000 a year for two years, and during
that period obtained 52 industries
with total capitalization of $100,000 -
000.
Nashville, Tenn , first spent $20,
000 on literature and then $25,000 on
display advertising, and got 7-4 new
industries as a result.
El Paso, Texas, has just opened a
$150,000 campaign, under the auspices
of the Gateway Club, a non stock, non-j
profit organization incorporated for
the purpose.
In some cities, advertising is even
shouldered by private citizens and
corporations. A notable incident is
Dayton Ohio, where seven of the
largest manufacturers of the city con
tributed for an advertising campaign
during 1817, to impress upon visitors
that Dayton was “a whale of a town.”
It worked and look at Dayton today.
INFORMATION IS WANTED
Mrs. Elkind of Bayonne, New Jer
seey, is seeking information in regard
to her son, William Elkind, who was
last heard from in Juneau, Alaska,
June 13 .last. Any one who knows
anything regarding the whereabouts
of the party is requested to notify J.
J. Flickinger of the Alaska Steam
ship company.
Liberty Theater
TONIGHT
SPECIAL!
SPECIAL!
The Great
N AZIMOV A
in
‘A Dolls House1
by HENRIC IBSEN
CONSIDERED ONE OF THE
GREATEST PLAYS EVER WRITTEN
A United Artists Production—
rated everywhere as a masterpiece.
AND A GOOD COMEDY I
———
Efi
dent are in their offices for life or
should be curtailed a pood deal. As
it is now, five men of this body can
annul an act of Congress. It would
be much better if it took a six-to-three
vote of the Supreme Court to do this
than a flve-to-four vote.
New shipment of Men's Overcoats,
C rbach. if
FOR RENT—Furnished house,
rooms and bath, furnace. See Doufeh-I
rety. tf
THE PALACE
John Mattich, Prop.
Pool Soft Drinks Cigars
FURNISHED ROOMS
Phone Mam 55
Everything j
Ladies & Children
Wear
Special Attention Given To
NAIL ORDERS
Ellsworth’s
SYLVIA’S
FRAMED PICTURES
ICE CREAM
MADE DAILY
HIGH GRADE
CANDY
PHOTOGRAPHS.
CURIOS
PHONE ADAMS 128
Complete Your
Dinner
With
Whipping Cream
Seward Dairy
ARON ERICSON
PAINTER AND DECORATOR
MADISON 130
WALL
PAPER
Jordan’s
Valet Service
CLOTHES CLEAND AND
PRESSED
If you consider your time pre
cious and valuable remember it
only takes from 15 to 20 min
utes to press your suit with a
Sanitary Hoffman Presser.
J. J. JORDAN. Propr.
Phone Madison 103
wnmumtnsnffk
-r/f ‘ FZgsfu/arh/ and J)ependab/i/
S. S. ADMIRAL WATSON
Leaves
Seattle
Jan lblh
Feb. lClh
Arrives
Seward
Jan. 23id
Feb. 20»b
South fm
Seward
Jan LTth
Feb. 2 ill
Making all regular Southeastern and South
western ports including Seldovia and Kodiak.
CALIFORNIA SERVICE
Sailings from Seattle every Tuesday, Thursday
and Saturday for San Francisco, Los Angeles,
and San Diego.
WAYNE BLUE, Agent
Telephone, Main 81
Residence, Madison 40
Pacific Coastwise Jerviee
^ADMIRAL LINE
iH.F.ALEXANDER. PRESIDENT-""®®®
STEAMSHIP STARR
STR STARR WILL MAKE JANUARY SAILING
FROM SEATTLE, DATE GIVEN LATER
San Juan Fishing and Packing Co.
G. C. HENDERSON, Agent
PHONE MADISON i3>, SEWARD, ALASKA
BENSON & WHITTEMORE, Proprietors
Exclusive distributors of Budweiser, Bevo and Monopole Cigar*.
The Finest Billiard and Pool Hall in Alaska
*
\
Chop Suey
Noodles
Harry Ya«ro
Phone Madison 16
Gateway, $1.25 per xuo. aellvered.
DR. 0. A. BRAAFLADT
Dentist
Office Hours 9 A. M. 5'to P. M.
Office open Evenings by Appointment
TELEPHONES
Office, Adams 111 Res., Adams 21
BAY & DAVID
Attorneys at Law
8EWAR0& ANCHORAGE
Seward Office:
Harrlman Bank Building
DR. J. A. BAUGHMAN
Physician and Surgeon
Chronic Diseases a Specialty
Phone Madison 90, Seward, Alaska.
AARON E. RUCKER
Attorney at Law
Office in Arcade Building
'PHONE ADAMS 121
SEWARD, ALASKA
HUGH DOUGHERTY
REAL ESTATE AND INSURANCE
Furnished Houses for Rent
Residence Phone, Madison 58
Office Phone, Madison 136
D. H. WILLIAMS
UNDERTAKER
LICENSED EMBALMER
AND FUNERAL DIRECTOR
When in need of my services call
Brown & Hawkins
WM. D. COPPERNOLL
LAWYER
Seward, Alaska
Seward Grill
PRIVATE DINING ROOMS
PLEASANT SURROUNDINGS
COURTEOUS TREATMENT
OPEN DAY AND NIGHT
SEWARD CLUB
CHRIST LARSEN
Card Tables, Candles,
Soft Drinks, Tobaccos
Cigars and Cigarettes
Seward Chapter No. 10.
ORDER EASTERN
STAR
Meets 2nd and 4th Mon
days at 8 p. m. Visiting
Members Welcome.
MOLA T. SWETMANN, W. M.
CLARA PERRY, Secretary.
Seward ReneKah
Lodge No. 6-A.
«• O. O. F?
Meets 1st and Jrd
Monday’s of Each
Month, 8 p. m. Visit
ing members welcome
RHODA COOPER, N. O.
VIDA RICH, Sec.
Seward Lodge No. 219.
F. A A. M.
Stated communications
1st and 3rd Wednes
days of each month,
visiting Brethern wel
H. V. HOBEN, W. M.
Chas. E. Smith. Sec.
«. ex o. F.
Resurrection Lodge
No. A.7.
Meets Thursdays at 8 p. m. Visiting
Brothers welcome. ANDY NOVAK,
N. G.; Chas. Lechner, Sec.
IGLOO NO. NINE.
PIONEERS OF ALASKA
Meets every 2nd and 4th Friday at
Odd Fellow’s HalL
CAL M. BROSITTS, Pres.
EARL DURGIN. Sec.
8EWARO FUST, NO. FIVE
AMERICAN LEGION
Meets Second and Fourth Tuesdays
ELWYN SWETMANN, Com.
i J. P. HANNON, Adjutant
*
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