VALLEY FRONTIERSMAN
PRINTED AT PALMER, ALASKA, EACH FRIDAY
By the Matanuska Press, Ine.
Entered as second class matter on Oct. 21, 1947, at the post office at
Palmer, Alaska, under the Act of March 3, 1879.
Viola Daniels .Editor
Barbara Carter .Wasilla Correspondent
4Mrs. Jack Thatcher.Valdez Correspondent
Subscription Rates.50c a month, $5 a year
Mailed to all points in Alaska and the United States
No printed material in the Valley Frontiersman may
be reproduced except by permission of the publishers.
DANIELS—In the Lion’s Den
Elsewhere in this issue, you'll find an announce
ment of the beginning of a subscription campaign for
the Valley Frontiersman. Starting today, we've a rep
resentative who will call on you, and who will ask
you to add your names to the subscription lists of the
Valley Frontiersman.
Now, perhaps you're a regular reader of the Val
ley Frontiersman, but you've been picking up your
paper from the newsstands. So why subscribe, you
ask? We think of several reasons. One of the best
is that a subscription is your surest way of getting your
paper, and getting it on time. Our local mailing list
receives our first attention, as it should. A subscrip
tion assures you that your paper will be in Friday's
mail in time for distribution before the postoffice
closes that day.
If you're a subscriber, and you don't get your
paper, you can complain to us bitterly and heartily
and with justifiable excuse. We do our best to keep
the newsstands supplied, but there are times that
they sell out, and we just don't get there fast enough
with a fresh supply of papers. If you happen to visit
the newsstand while we're en route, that's the week
you probably miss your paper. Sometimes, too, you let
a Friday slip by without realizing it's a paper publica
tion day—then when a neighbor tells you about an
article you didn't want to miss, in last week's paper,
you have to begin a frantic search through newsstands,
or just stay curious about that particular article. If
you're a subscriber, you don't miss any issues, nor any
articles.
Now, of course, there are some reasons to our
own benefit that make us want you a subscriber rather
than a newsstand reader, too. Paid-up subscriber lists
are the gilt-edge securities of a newspaper. When
advertisers are interested in knowing how many people
their ad reaches, their first question concerns the sub
scription list. Postal mailing permits are granted on
the basis of paid subscribers.
Then, too, we know our subscribers are the readers
that will stay with us, and stay reading. We never
can be exactly sure that our newsstand readers are
going to be with us for long. And newspapers, like
any other business, have to make their plans for the
future on the basis of the readers and the advertising
they can count on. If we can get the readers, we can
sell the advertising—and we know that given a cer
tain number of readers and a certain number of inches
of advertising to depend on, we can start making fu
ture plans for a better Valley Frontiersman.
Those are the reasons we want you on our sub
scription list. And we actually can't think of any
reason why you shouldn't be there, if you're a Fron
tiersman reader, at all. About the only disadvantage
we can discover is that if you're a subscriber, you can't
read the paper and then put it back because it isn't
worth a dime. However, we're willing to make a bar
gain with our readers there—if any of our subscrib
ers think a particular issue isn't worth the dime they
have invested in it, let us know and we'll return the
dime.
TOO EARLY FOR CROP
PREDICTIONS—WILSON
It was still too early this week
) ma e any crop predictions for
ie coming season, manager
James Wilson of the Matanuska
Valley Farmers’ Co-Operating As
sociation said today. He said the
Co-Op’s produce manager, Harold
Stephen, expected to make a sur
vey of fields this week, in order
to tabulate possible yields.
No excessive worm damage has
been reported, it was stated. A
dry period early this spring made
it necessary to replant some
fields, but the Co-Op manager
said the damage appeared to be
minor. On the whole, the weather
conditions of the present summer
appear more favorable than last
year, when crop returns were
good, he generalized.
PALMER SPEAKERS' CLUB
RECESSES FOR SUMMER
The meetings of the Palmer
Speakers’ Club have been discon
tinued for the summer months,
Thomas Day announced this
week. Because so many of the
clubs’ members are out of town
now, he explained, the organiza
tion will take a summer recess.
Meetings will be resumed in the
early fall.
VALLEY
THEATRE
FRI.-SAT., JULY 14-15
Nights 7:15-9:00. Sat. Mat. 2:00
Douglas Fairbanks, Jr.
in
“The Fighting
O’Flynn”
with 1
Helena Carter Richard Greene
Patricia Medina
SUN.-MON.. JULY 16-17
Nights 7:15-9:00. Sun. Mat. 2:00
“Kiss the Blood Off
My Hands”
Joan Fontaine
Burl iLancasler
Robert Newton
WED.-THURS.. JULY 19-20
Nights 7:15 and 9:00
“Grapes of Wrath”
For Really FINE
Cleaning
BROWN'S
CLEANERS
Valley Frontiersman Classifieds Gel Results
?•***********************************************.,
It's New!
Helene Curtis
Flexa-Wave Permanent
(Cold Wave)
Also Introducing . . .
DOROTHY MORGAN
Our New Beautician
12 Years of Beauty Shop Experience
KUT 'N KURL BEAUTY SHOP
Ward Bldg. Palmer
*************************************************
'/fr**********************************************-!.
We've a B-l-G Supply
of
Garden Hose
Also Just New on Our Shelves:
Binder Twine
Chlordane >
For Root Maggot and Cutworm Control
CO-OP WAREHOUSE
PALMER
MONTANA
JIM
and His
Range Riders
Biggest Western Swing
Band in Alaska. Hear
the songs that made
MONTANA JIM famous.
Also Featuring
ARKANSAS SAM,
Stagin' Cowhand
'WASILLA COMMUNITY HALL
on Saturday, July 15
BUTTE HALL on Saturday, July 22
Dancing 10 P.M. till 2 A.M.
(Hear Montana Jim and the Range Riders on radio
station KFQD Friday and Saturday at 3:30 p.m).