Lillie League
Begins Schedule
Little League began regular
ly scheduled play on Monday,
June 17, with a doubleheader
played in the Little League ball
park across from the Valley
Hospital on Co-op Avenue. The
second of the weekly series of
Monday-Wednesday- Thursday
games was played last night.
Games begin at 6 p.m. sharp,
with a double-header each eve
ning. If games are cancelled
because of rain, they will be
made up on Fridays and Satru
days.
Following is the schedule of
games for the 1963 season,
which Little Leaguers and par
ents are asked to clip and save
for reference.
June 20
6:06—MTA vs. Moose
7:30—Jonesville vs. Kiwanis
June 24
6:00—Jonesville vs. Kiwanis
7:30—MTA vs. Moose
June 26
6:00—Moose vs. Jonesville
7:30—Kiwanis vs. MTA
June 27
6:00—Jonesville vs. MTA
7:30—Kiwanis vs. Moose
July 1
6:00—Kiwanis vs. MTA
7:30—Moose vs. Jonesville
•105 -1 Oi -1 Cfe 03 -1 05 -1 05
July 3
6:00—Kiwanis vs. Jonesville
7:30—Moose vs. MTA
July 8
6:00—Kiwanis vs. Moose
7:30—MTA vs. Jonesville
July 10
6:00—Moose vs. Kiwanis
7:30—Jonesville vs. MTA
July 11
6:00—MTA vs. Moose
7:30—Jonesville vs. Kiwstiis
July 15
6:00—Moose vs. Jonesville
7:30—MTA vs. Kiwanis
July 17
:00—Jonesville vs. MTA
:30—Moose vs. Kiwanis
July 18
:00—Kiwanis vs. MTA
:30—Moose vs. Jonesville
July 22
:00—Moose vs. MTA
:30—Kiwanis vs. Jonesville
July 24
:00—Kiwanis vs. Jonesville !
:30—Moose vs. MTA
July 25
:00—Jonesville vs. Moose
:30—MTA vs. Kiwanis
July 29
:00—MTA vs. Jonesville
i :30—Moose vs. Kiwanis
July 31
6:00—MTA vs. Kiwanis
7:30—Jonesville vs. Moose
Three Major Marketing Challenges
Face Nation’s Dairy Farmers Today
James Wilson, state manager
for the American Dairy Asso
ciation of Alaska, today cited
three major challenges in Ame
rica's market place, facing the
dairy farmers of this state and
across the nation.
Challenge number one is the
keen and growing competition
from a host of highly promo
ted products in the market
place, on the menu and on the
family table. A few years
ag o there were less than 1,500
items on the shelves of the
corner grocery store. Today
this number has increased to
more than 7,500 items in the
average supermarket.
Challenge number 2 is the
alarming invasion of imitations
for nearly all of the wonderful
dairy foods, Wilson said. Cheap
vegetable oils are displacing
butterfat in more food prod
ucts. Every sale of an imita
tion product, and the list is
constantly growing, bites into
the sales of milk and milk
products.
"BEFORE OPERATION"
Using a mammoth Cheddar
Cheese as a store promotion, a
Miami supermarket increased
the effectivenes of its cheese
sales campaign by installing a
sign over the cut and partly
sold cheese which read: “Be
fore my operation I weighed
2400 pounds.”
Challenge number three is
the struggle by all industries
and products to capture a
greater share of the consumer’s
dollar. Whether it’s automo
biles or home appliances, radio
or television sets, houses or
home furnishings, permanents,
new clothes, travel, liquor or a
host of other items, promotion
al dollars are seeking consum
ers’ dollars.
“Never before has the dairy
farmer so urgently needed a
strong sales voice in the mark
etplace,” Wilson declared, add
ing, “Dairy farmers must unite
through their farm organiza
tions, marketing associations,
breed associations, and through
the American Dairy Associa
tion for new sales horizons.”
He explained that by sup
porting the promotional pro
gram of the American Dairy
Association at the uniform set
aside rate of two cents per 100
pounds of milk, every dairy
farmer has an opportunity to
“win sales and influence
people.”
“The Alaskan chapter of the
American Dairy Association is
but two years old,” Wilson ex
plained, “and has been activa
ted on a very small scale. Yet
the benefits in the way of sales
and promotion aides have been
extremely helpful to all in the
industry.”
GEORGE (Little Foot)
ROSETTA
INVITES ALL HIS
VALLEY FRIENDS
TO DROP IN TO THE
Blue Mirror
m
COCKTAIL LOUNGE
Mt. McKinley Ap»s.-BR 8-9566
Anchorage;
%
How are your
ear’s brakes
performing?
Don't gamble on brake performance. The
stakes are too high! Let us check your brakes
now . . . tighten drums or reline as need be
for prompt, positive braking action.
YOUR CAR IS IN GOOD HANDS HERE!
KIRK’S
SALES A SERVICE
PI 5-2200
PALMER
News From—
Sutton-Eska-Alpine
By Sally Norris
Hugh Matheson, Sr., return
ed Friday from Los Angeles
and Seattle where he spent the
winter. He is making his home
with his son and family of
Jonesville, Mr. and Mrs. Hugh
Matheson, Jr.
* * •
Mr. and Mr,.. Ed Snyder and
family of Anchorage visited at
the home of Mr. and Mrs. Rob
ert Tucker and family. Bill
Snyder is spending the week
with the Tuckers.
* * *
Kenneth Braucht is home be
tween jobs for the Air Force
H. E. M. P.
* * *
Visitors at the Evan Jones
coal mine this week were Cole
McFarland, Leo Saarela, and
Wiley Robinson of Anchorage,
also Mr. and Mrs. Art Grevias
of Fairbanks.
Mr. and Mrs. Kenneth
Braucht and daughter Karen
spent three days in Homer last
week. While there, they visited
aboard the Malaspina when it
docked in Homer.
* * *
Mr. and Mrs. Robert Tirapel- j
li and daughter Beverly of An
chorage visited Sunday with
her father, Henry Ruess of Sut
ton.
Mr. and Mrs. Ron Lohr and
family of Anchorage spent
Sunday and Monday visiting
her parents, Mr. and Mrs.
Woody Bersaw of Sutton.
* * *
Sorry to hear Jackie Harris,
on of Mr. and Mrs. Ernest Har
ris of Eska, is in Providence
Hospital in Anchorage. Hope to
see him home soon.
Chairman Notes
Urgency of Need
For Ambulance
Extreme need for a new am
bulance in the Matanuska Val
ley area was pointed up this
week by William Hermann,
chairman of the Palmer Volun
teer Firemen’s Association am
bulance drive. The present
ambulance, the only one serv
ing the Matanuska - Susitna
area, is worn out and no longer
dependable, he said.
Noting that during the past
week contributions have been
the poorest thus far in the
drive, totalling only about $100,
Hermann said that numerous
pledges remain uncollected,
and that if these assurances of
help were transposed into cash
the total contributions would
be within $2,000 of the final
goal.
The chairman added that the
response in Palmer and Wasil
la has been very good, but that
little has yet been heard from
the outlying areas, which are
also served by the ambulance.
He urged individual contribu
tions, however small, and
group money-making projects,
such as bake sales and raffles.
“The accident toll on our
highways is no respecter of
persons,” he said. “The next
victim may be you or one of
your loved ones. We are a 11
concerned with this project.”
TWO PERCENT OF TOTAL
Cheese is now producing
close to 2 percent of total food
chain gross profit dollars ac
cording to a Chain Store Age
report.
People, Spots In The News
' ! 'Mf.
PRR'i'FY GIRLS of Casper,!
V, yo. hide behind masks as
they fight sub-zero snow.
YOUNGKST to win l’. S.
indoor men's tennis title is
Dennis Ralston. 18. of
f I’.akersfield, Cal.
vWJSST
| FLAPPING
of
resage
zoo.
NG of wings and “pawing”
ground \yith webbed feet presa
a duel of pelicans at London z
and
duel of pelicans at
THREE MORE TECHNICAL ASSISTANCE
GRANTS SOUGHT BY STATE FROM ARA
Three additional applications
for technical assistance grants
for studies relating to the ec
onomic development of Alaska
are being forwarded to the
Area Redevelopment Adminis
tration, according to Henry Ro
loff, commissioner of the de
partment of economic develop
ment and planning. Three ap
plications for grants for other
studies were made last week.
Like the earlier requests,
the grants are sought to pro
vide detailed information on
Alaska’s resource and tourist
potential. Roloff said.
Studies proposed for ARA
grants by the new applications
would seek to define wood pro
ducts industry opportunities
throughout Alaska, to survey
tourist potential in arctic Al
aska, and to provide knowledge
toward the development of
snow sports facilities in the
state.
Earlier requests, now pend
ing before the ARA, proposed
FOR HOT DAYS
Hot summer days your guests
will appreciate icy cold milk as
a thirst quencher and refresh
ing pepper-upper. Keep plenty
of milk in the refrigerator this
summer—for unexpected com
pany—for hubby and you to
enjoy after gardening chores.
a
START YOUR TRIP RIGHT HERE!
You’ll have a
better time
anywhere, yet
pay no more!
Eager to see sunny Spain, and other foreign lands?
We'll take the ravel out of the travel by handling such
details as transportation and hotel reservations, help
you plan an exciting itinerary to suit your budget.
WRIGHT
TRAVEL AGENCY
Wright Building
The most enjoyable trips of all start right here
PI 5-4500 - PI 5-4515 Palmer
a study of the impact of the
ferry system on Southeast Al
aska, a survey of surface trans
portation on Alaska’s major
rivers, and a feasibility study
of the production of iron bri
quettes for the Japanese mar
ket.
FRONTIER
i| Insurance Go.
!; EARL COMBS, Broker
j: LIFE - HOSPITAL
AUTO-FIRE
FR 6-3230—P.O. Box 605
WASILLA, ALASKA
POETRY CORNER
ALASKA
By Fern Johnson
One day I was no longer free.
Alaska won my heart from me!
Strong ones fall beneath her
spell.
Her traps for men work very
well!
It was as if I had no choice,
Once I had heard her haunted
voice.
She has Some charms that keep
a man
With gun in hand and gold in
pan.
She isn’t kind to everyone—
She’s been mischievous to
some!
Her mountains lie close to the
sea.
She cradles glaciers on her |
knee.
She’ll call you far from towns
and noise,
And teach you sounds of na
ture’s voice
Florene Neal,
Doug Carney To
Marry June 29
Mr. and Mrs. Harry C. Neal
of Wasilla have announced the
forthcoming marriage of their
daughter. Florene Joy, to
Douglas A. Carney, also of
Wasilla. He is the son of Mr. j
and Mrs. Charles Carney.
The couple will be married
in St. Michael’s Catholic1
Church in Palmer on Saturday, ‘
June 29, at eight o’clock in the
evening. The ceremony will be 1
performed by the groom’s cou- |
sin. the Rev. Father Thomas |
A. Carney, who is visiting the
Wasilla family.
All friends of the bride and
groom are invited to the cere
mony and to the reception
which will follow at the Com
munity Hall in Wasilla.
Both young people are Wa
silla high school graduates.
Miss Neal was chosen First
Princess in the 1960 Alaska
State Fair queen contest.
Range grazing utilizes 50T of
'Pacific Northwest land area.
Where hunters carefully stalk
the moose
Who hide behind the birch and
spruce.
A creek, nearby, holds rain
bow trout . .
A man waits, lost in quiet
thought.
Suddenly, he's got a bite.'
This one’s giving him a fight!
The bear wakes up from win
ter’s rest.
He’s hungry and will be a pest.
Spring has come for just a
while.
Winter soon will take her smile.
Ducks and geese are back again
To tempt the guns of hunting
men.
Over the meadows and lakes
they fly.
Then up to the blue of a sum
mer sky.
While high on a cliff in majes
tic reign
An eagle sits with piercing eye.
Alaska's sunsets make you feel
That they are magic instead of
real.
Her mountains are cold and
jagged and white . . .
She'll give any mountain
climber a fight!
But some have conquered her
wild ways
And fallen in love with her
golden days!
Alpine
Civic Club
GAME
NIGHT
JUNE 21
8:00 P.M.
FREE ESTIMATES
ON HOT WATER SYSTEMS
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AND
HEATING
Phone PI 5-4110
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