VALLEY FRONTIERSMAN
PRINTED AT PALMER, ALASKA, EACH FRIDAY
By the Matanuska Press, Inc.
Entered as second class matter on Oct. 21, 1947, at the post office at
Palmer, Alaska, under the Act of March 3, 1879.
# Viola Daniels .. Editor
Barbara Carter .Wasilla Correspondent
Mrs. Jack Thatcher .Valdez Correspondent
Subscription Rates.i.50c a month, $5 a year
Mailed to all points in Alaska and the United States
No printed material in the Valley Frontiersman may
be reproduced except by permission of the publishers.
DANIELS—In the Lion’s Den
We instituted a new policy in the distribution of
Valley Frontiersman newsstand papers last week. We
purposely didn't tell you about it first, for we wanted
to find out what our. reader attitude would be. Since
we had only one fervent complaint, and that one not
so very important, we'll continue the plan of last week.
Hereafter, the Friday issue of the Valley Frontiers
man will not appear on Palmer newsstands until Sat
urday. Subscribers will receive their paper Friday after
noon, as usual.
Just a scheme to make you subscribe, you think?
Well, that's exactly what it is, \ye suppose. But we
think if you understood our reason for the need for a
subscription, then all of our regular readers would
get their paper by mail rather than through newsstand
circulation.
You see, the principal asset of any newspaper—its
stock on the shelves or merchandise on the inventory,
is its net paid circulation. That's the bargaining figure
that's bandied about in any newspaper business trans
actions, and it's the figure that is of primary interest
to national advertisers who are the frosting on any
newspaperman's cake. That, also, is the figure that
interests the Postoffice, when an annual accounting is
made for a newspaper's mailing permit.
And that net paid circulation figure is a source of
extreme embarrassment to the Valley Frontiersman
editor. It doesn't grow as a healthy circulation list
ought to do. Oh, we're not slipping back in any degree
—we're creeping ahead at a slow snail's pace.
On the other hand, newsstand sales, which ought to
.be minor for a small country weekly, are mushrooming
like a new Anchorage housing development. Stand
sales are up at least 300 percent over last year's, and
they're gaining weekly. That's not according to Hoyle,
and it's not going to do the Valley Frontiersman much
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end.
So, we thought maybe serving the stands on Sat
urday morning might offer the bit of inducement many
of our regular customers need to subscribe rather than
to buy at the corner drug store or grocery. It's much
easier, actually, to get a paper by mail, for a subscrip
tion assures you that you'll get your paper at the earli
est possible moment on Friday afternoon. We've al
ways made certain that the postoffice got the first few
hundred papers that come off the press.
We don't intend to neglect the stands. The Valley!
Frontiersman will be on sale at all regular stands on
Saturday morning. Or if you feel you still want to
buy, and must have your paper Friday evening, then
you can drop by the Valley Frontiersman office late
Friday afternoon and purchase a paper there. We're
always happy to take your dime in this office, too.
Booklet Tells Authors
How to Find Publisher
As an aid to authors who need
a publisher, Exposition Press this
week announced the publication
of a free booklet, “How to Select
a Publisher.” Copies are avail
able, upon request, from Exposi
tion Press at 251 Fourth Avenue,
New York.
Drs. Andrews, Hoehn Move
To Holdingford, Minn.
Announcement reached Palmer
this week of the new address of
Dr. David Hoehn and Dr. Ber
nice Andrews. The former Val
ley doctors have established new
offices in Holdingford, Minn. Be
fore the move, they were located
at Sharon, North Dakota.
☆ ☆ ☆
Valley Frontiersman Classifieds Get Results
i
Butte 4-H Club
By Stanley Zaborac
The Butte 4-H Club held its
regular meeting last Tuesday
evening, v. ith Kent Sandvik in
charge. Preparations for the club
I booth at the fair were the only
important business of the eve
ning.
Mike Balogh told the club mem
bers that he would be leaving the
Valley soon, for his family is mov
ing away.
Keith Smith and Kent and
Mark Sandvik of the Butte Club
attended the 4-H Camp at King’s
Lake last week.
Carl Zaborac served doughnuts
for refreshments at the Tuesday
meeting. There will be another
Butte Club meeting next Tuesday.
Little Beaver Club
We went for a picnic at the
Dunes on our meeting date this
week.
Clover 4-H Club
Club members met at the home
of Colleen Teeland this week.
A final financial report on all
of the club bake sales was made.
Members cleared $64 on the sales
and used the money to pay camp
fees for 10 club members.
BALOGH FAMILY WILL
MOVE TO KENAI
The Frank Balogh family is
planning to leave the Valley late
this month, it was learned this
week. The family home on the
Palmer-Anchorage Highway has
been sold. The Baloghs expect to
settle somewhere on the Kenai
Peninsula, if they can find a lo
cation that pleases them. If not,
•they will return to the Valley.
The cows give more milk—the hogs
end beef put on weight faster—the
chickens lay more eggs when running
water is. ai -vays before them. In the
home, mcti'-'r gets her washing done
quicker—her dishes washed—floors
scrubbed and meals prepared with less
fatigue—the health features of indoor
toilets— the comforts of bath rooms—
all these blessings actually make more
money for you than you pay for a
BURKS r/sisM
You’ll want a BURKS
because it gives more
water per minute—is
completely automatic
self priming—trouble
free. Runs years
longer because of
“Life-Lok” fea
ture. Get prices
and details on
BURKS SUPER TURBINES
FOR SHALLOW WELLS
— Oft—
BURKS EDUCIR SYSTEMS
FOR DEEP WELLS
YUKON EQUIP. GO.
Corner 61h 8r G Si.
Sox 1639 Dial 2-5101
ARRC OFFICES MOVE
The Alaska Rural Rehabilita
tion Corporation offices made the
switch to the new quarters early
this week. The offices of Mrs.
Jennie Perkins, secretary, and
James Hurley, manager, now are
located in quarters formerly oc
cupied by the Extension Service.
The Extension Service earlier this
month was moved to new offices
in the Rec Hall.
Sunday Sermon Topic
Announced for Si. John's
Sunday’s sermon topic at St.
John’s Lutheran Church is “For
mal or Real,” Rev. Joseph Frenz
announced today. Church begins
at St. John’s at eight o’clock Sun
day morning. Holy Communion
will be celebrated at the service.
Sunday School classes follow
the morning worship, beginning
at 9:15 a.m.
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Valley Barber Shop
Palmer, Alaska
YOU Need a House! WE Need the Cash!
Here's Your Opportunity—Come Look 'er Over!
(Priced Right for Immediate Sale)
7-Room Log House
2.500 Bucks. Cash
(Purchaser must move from present location)
PAUL F. MARTIN
3 Miles South of Palmer