THE CORDOVA DAILY TIMES
Entered at the PoBtofflce at Cordova,
Alaska, as second-class matter.
H. G. STEEL
EDITOR AND PROPRIETOR
Subscription Rates
■Ingle Copies .I .10
©ne Month . 100
■lx Months (In advance). 5.00
One Tear (In advance). 10.00
MEMBER OF ASSOCIATEP PRESS
The Associated Press is exclusively
entitled to the use for republlcatlon ol
all news credited to It or not otherwise
news published herein.
All rights of republlcatlon of special
dispatches herein are also reserved.
FRIDAY, FEBRUARY 28, 1919.
PLANT YOUR TREES.
Many years have passed since thgt
delightful child of Dickens, Cap'n
Cuttle sagely cautioned us to “train
up a fig tree in the way it should
grow, and when you get old sit under
its branches,” but the philosophy of
the old sea dog strikes the keynote
of truth even today. The planting of
trees can with benefit arrest the at
tention of the country publisher, the
national advertiser, in fact arrest the
attention of any man who is affected
by the principles of publicity, just as
it must command the attention of the
man who works upon the land. If
John D. Rockefeller in his earlier
life had planted a tree of understand
ing with the public, he would be the
most contented man on earth today.
Unfortunately for him he has only a
few saplings growing in the garden
of his life. They were planted very
late. They have not had time to
grow to their full height and leaf.
When they do they will provide a
shade that will last, a protection that
will grow and grow in strength as the
years go by. The Rockefeller trees
of understanding should have been
planted years before they were, and
Jthere should have been more of them.
For a great many years the New
York Wprld had a standing offer of
$500 for a picture of Mr. Rockefeller,
but it was found impossible to obtain
one. The oil king's face was none of
the public’s business. Newspaper
writers were offered large sums of
money for an authentic interview with
the man of millions, but none was to
be obtained. Mr. Rockefeller would
not talk. His views of life, his theor
ies, his ethics, even matters pertain
ing to his business dealings were his
j own affairs. He woi^l not have him
self familiarized either in appearance
or understanding. He lived to him
self alone. He shunned the light. His
business he thought was his own busi
ness and nobody else’s business. He
was too busy rolling up millions to
take account of the public or of what
they thought of his activities either
private or commercial. The sugges
tion of paid advertising, through
which the modem Croesus might
clear away misunderstanding, never
even entered his head as a possibility.
He even shunned free publicity. Per
’ haps it would be better to sty he tried
to shun it. He succeedel only fe sup
pressing publicity that bore the stamp
of authenticity, except where the facts
were absolute and obtainable,
1 * * *
It took many years before the folly
of this attitude was recognized. But
gradually the oil king realized that
after all he was only a unit in the
scheme of things and that he must
acquire the regard and confidence of
his fellow men If dollars were to be
cashed Into happiness and content
ment. The public grew resentful of
the Rockefeller aloofness. The storm
grew in force until the man of mys
tery, the ununderstandable man of
millions became the center of a hurri
cane of ill will. The name of Rocke
feller came to be regarded as the
synonym of Indifference to all things
connected with, the public good. Even
Rockefeller charities—such as drifted
to. public notice—were looked at with
suspicion. Self was thought to lodge
in every action of the man. The pub
lic was not unkind- It just didn’t
understand. Unconsciously It object
ed ' to austerity and separation. It
knew It had contributed to the stag
gering mass of millions that fattened
the purse of the oil- magnate, and It
repelled the thought that it was not
entitled even to passing notice.
* * ♦
Gradually, however, the spirit of
truth in advertising began to make
its impress on the Rockefeller mind.
\
For years his mind, alert when It deal
in oil or dollars, had (ailed utterly t
grasp the psychology of advertlsinf
but at last the pressure became to
great and the Rockefeller tactic
were changed. The world’s most pov
erful man had been conquered, at leas
in part. He began to take the publi
into his confidence—that is, partlall
into his confidence. The public wer
allowed to know something of th
man, something of which there wa
no speculation, something they knei
to be a reality. Then they beoam
familiar with his face. Mystery dii
appeared. Where he had suffered ui
just criticism, now he rested onl
under just criticism that was though
to be just. Circumstances were see
in their proper perspective. Just'a
the storm had grown so did it begi
to decline. Perhaps our richest ma
never will experience that state c
calm and happiness he would wisl
It takes a long time for trees to grov
Here and there he can find a littl
shade, and every year he feels protec
tion from the sun a little more tha
he felt it before. The tree of advei
tising he planted is growing bigge
and bigger all the time. Advertisin
trees grow steadily greater and mor
majestic until they reach the perfec
state.
* * *
This is not an editorial on Mi
Rockefeller. We have no concer;
with that gentleman except as hi
policy points a warning to kings o
industry and men of business whosi
success always must depend upoi
public understanding and good will
There are other examples of a lik<
kind quite as striking. The railroad
form one, and other public utility cor
potations may be brought to mind
Great industrial enterprises becom
so self-centered they fail to take thi
public into consideration until th
burning of the sun begins to maki
itself felt. Then they rush to seel
the shade and find they have no
planted trees. They rush to plan
and wonder why they do not get thi
shade in full. Let them plant thel:
trees of understanding now and _culti
vate them year by year so that whei
the sun shall seek to burn they ma;
benefit after the thought of Cap’i
Cuttle, and “sit under their branches.’
,'rr 'r
Advertising is not a matter of to
day. Advertising for Immediate re
suit is the advertising of the retai
grocer who offers a bargain to th<
people, but even the grocer never de
rives the full benefit of his sales ^n
nouncement unless he has planted hii
trees of understanding yeare before
If there be confidence established, li
there be a belief in the integrity ol
the dealer plus the announcement
then the reward of honesty and en
terprise come to him in full. H<
reaps the reward of the cumulative
effect of advertising, and it will be
well for the great firms and corpora
tions, the manufacturers and local
merchants having dealings with the
public never to lose sight of the cumu
lative effect of advertising. Do not
set aside as trite the slogan of sc
many advertising men, “Do it now.”
Now is the time to do It. Now la tie
time to plant the trees. The penny
saving policy, the shortness does not
prove, never will prove, a true econo
my. Failure to advertise for th« fu
ture proves simply low mental visibil
ity, that is all.
-»
ALASKA PRESS COMMENT.
Patience ceases to be a virtue in
commenting on the steamship service
and the mail service being given
Alaska this winter. And while we’re
kicking, we might add that the ex
* ratfeIa, tha^Xastve-it
3 18 an extort,°n. Anchorage Times.
’ rTh!LAli8ka Bureau of the Seattle
* i /I °f Commerce haB Just
- launched a campaign having for Its
t object to aid navigatl(m ,n Aia8ka.
c " there 18 one thing that we need
y above another in Alaska to safeguard
e the lives of our citizens, a(dg to navl.
e gation is that - very thing. Unfortu
3 nately, we are as a whole, too busy to
v take up such a matter with the depart
3 ment. We seem to prefer to take
- ohances rather than beg. Besides, the
' need 18 80 glaring that we think we
r are entitled to help and should have it
t without asking for it. Seattle, how
n ever, being as nearly interested as
s we are ourselves, and having more
l time, is devoting a great deal of en
l ergy to help us for which we are all
f so grateful.
i. Of course everybody knows that
. whatever benefits Alaska benefits
e Seattle. Yet, candidly, without the
- enterprising spirit of the citizens of
l that city, only very few would know
that there Is such a country as Alas
r ka territory. Yes indeed, Alaskans
5 owe a great deal to Seattle, and par
3 ticularly to J. L. McPherson, manager
t of the Alaska bureau, who has our
welfare at heart most exclusively.
Our commercial club might help the
. campaign along by more resolutions
i and incidentally help ourselves.—
s Ketchikan Miner.
: CUBAN MINISTER TO
; MEXICO SOON TO LEAVE
i MEXICO CITY, Feb. 28—The Cuban
■ charge here, Luis Santemaria y Calvo,
. is quoted as saying that Dr. Ezequiel
5 Garcia Ensenat soon will leave Hav
i ana for Mexico City. Dr. Ensenat was
5 appointed Minister to Mexico nearly
i a year ago but has never assumed his
i duties.
t General Heriberto Jara, who 'ong
t ago was appointed Mexican minister
s to Cuba, is said to t>e ready to sail
• from Vera Cruz for Havaqjh,‘> but no
• official confirmation of this report has
i been given by the Mexican govern
■ ment.
AMERICANS HUNT WILD
BOAR ALONG RHINE
I REMAGEN, Germany, Feb. 28 (by
' Associated Press).—Wild boar hunt
■ ing has become a popular sport among
officers of the American army of oo
! cupation in the hills along the Rhine
in the region of Remagen. Several
hunting parties have beetrfeeld and
several boars were bagged by each
party. A number of hunting preserves
are owned by wealthy Germans in the
! vicinity of Remagen, and it was within
these reservations that the hunts have
taken place by permission of the own
ers. The ordinary army rifle was used
by the Americans in the wild boar
drives.
PROUD TO BE MARCHING
TOWARD THE RHINE
ANDERNACH, Germany, Feb. 2$.—
If there is one thing more than an
other that American sailors like to
Vrite back to the United States it is
"We’re marching toward the Rhine.”
It is a rare man who can resist the
letter-writing urge when he is able to
start his epistles “Somewhere in Ger
many."
This was demonstrated in the re
cent march of the Thirty-second di
vision into Germany. On the hike, the
men used more than 320,000 sheets of
Young Men's Christian Association
letter paper and envelopes, about
three times as much the “Y” ordin
arily uses in the same number of days.
-•
FRENCH WAR L088ES
PARIS, Feb. 28 (by Associated
Press).—It was announced in the
chamber of deputies today that the
French war losses will total nearly
twenty billions of dollars.
FREIGHT CAR OF MOVIES
FOR TROOPS IN BOHEMIA
PARIS, Feb. 28.—A whole freight
car of moving picture films has been
taken Into Bohemia by the Foyer du
Soldat, that arm of the American
Young Men’s Christian Association
which ministers to the French and
some other foreign armies over here.
The Foyer took the rough edges ofT
of trench life so well among the
Czecho-Slovaks soldiering In France
that when some of the Czecho-Slovaks
were designated to go into Bohemia to
bring order out of chaos they appealed
to the national war work council to
send representatives to accompany
them.
The Foyer in Paris detailed the fol
lowing men: Irving D. Kimball of
Lowell, Mass.; Ernest J. Wright of
Tulsa, Oklahoma; J. B. McCreary of
Pittsburg, Pa., and Mr. Burian and a
Mr. Finney were sent from Italy to
join the party. _
They took with them, in addition to
the car load of film, projection ma
chines and cinema supplies, one car of
tobacco, and one car of soap, choco
lates, matches, cotton cloth, phono
graphs and records, bocks, etc.
Under the working arrangement the
Foyer wil not have to erect any build
ings in the field In Bohemia. Build
ings and barracks will be provided by
the Czechoslovak government.
For Ihe present a good program of
motion pictures will be the principal
entertainment for the soldiers. A can
teen will be operated.
A. V7. Davis, chief secretary of the «
Foyer du Soldat, is awaiting word
wrom his men as to the'work in Bo
hemia, upon the receipt of which he
expects to dispatch another group of
men with a second Czecho-Slovak
army.
-♦—*
TRANS-SIBERIAN RAILWAY
NOT A MONEY-MAKER
VLADIVOSTOK, Feb. 2 (by mail).—
The expense of operating the Trans
Siberian railway is exceeding its in
come by the normal equivalent of
about $40,000,000 a month, says a
writer in a local newspaper. Only
two trains daily now are operated be- -
tween Vladivostok, Cheliabinsk and
Ekaterinburg, and one of these is a
military train. The writer asserts
| that the road has enough equipment
I to give a dally service of eight trains
across Siberia to the Russian cities.
Reason's assigned for failure to de
velop the road to its capacity are de
struction of the Onon bridge, military
management, shortage of supplies,
scarcity of food for railway employes
and financial difficulties.
-♦——
WILL BUILD PORT ON
SAGHALIN ISLAND.
VLADIVOSTOK, Feb. 28.—For the
purpose of utilizing the rich coal fields
of J3aghalin island it is proposed to
build a port at Aiexandrovsk.
-«
Advertise in the Daily Times.
-♦-—
Read the Daily Times for the latest
and most reliable world news.
CORDOVA
MACHINE WORKS
E. R. CARNES. Prop.
Realdenoe Shop
Phono 1014. Phono 1S2
Machine Worn ol all Ktnda.
Blackamlthlng, General Repair
ing, Horae Shoeing, Oxy-Acety
lene Welding and Catting.
AUTOMOBILES
REPAIRED
Offloe and 8hop: City Dock
Cordova, Alaska
Out of Town Joba Given Strict
Attention.
«
Smith and
McConaghy
■ Plumbers and
Steamfitter8
COR. FRONT and B STS.
Electric Wiring
and Repair*—
i
JOHN a YOUNG
Leave Order* at Oerdeva
•hast Metal Works.
Phen* 14>
FOR SALE
FOR SALE:
( Choice business and resi
dence property.
FOR RENT
Furnished and unfurnished
apartments and cottages.
INSURANCE
Fire and marine, life and ac
cident.
%
BONDS
Fidelity and surety.
CORDOVA ABSTRACT and
REALTY COMPANY
ROOM 1, ADAMS BUILDINB.
THE CITY BAKERY
WE ARE SPECIALISTS IN PINE CAKES AND PASTRY
FOR
Parties am) Receptions
Makers of the Psmtps “Oreaie Loaf” Broad
Sun “Maid" Raisin Broad-A Treat Indeed
Rye Bread Oroham Broad’
LUNCH ROOM—WHERE VOLOST THOSE EXCELLENT
LUNCHES —
—. ■■ . ' ' ' ' .— -.1 —
“Help make the world safe for men who
are faring to make reverence for law the polit
ical religion of the nations.”
Ponder on this utterance and let it be a guide to your
action in the reforms that should resolve from the pres
ent social unrest.
The variety of our industries Insures a wonderful
future for us, but without a bank account you will be
handicapped.
Don’t be afraid to come in and talk your affairs
over, so that you can open an account now with the
BANK OF ALASKA
Capital $170,000.00
ALASKA’S BRANCH BANKING SYSTEM
Cordova Skagway Wrangell Anchorage
^mmm
==agr===BS=g |
NICHOLLS TRANSPORTATION CO.
WEEKLY TRIPS BETWEEN
Chitina and Fairbanks
Carrying Passengers and Freight from
Either End
Fred Nicholls and Ed Bartlett have joined forces and are now prepared
to give a Regular Service to and from the Interior
_L --
* —7
%
SANITATION SERVICE SATISFACTION
Perfect The Best Guaranteed
MODERN LAUNDRY
.. '
F. A. JONES, Proprietor
PHONE 66
»?■
First Avenue, Below Alaskan Hotel
. —■—■in i m*
i ■ i^iyii ■■ ■ — ' ' 1 l ■■■' ' '
ARE YOU GOING OUT THIS FALL?
Visit San Francisco and Stop With s: i L
1 . ' ,.. ; ‘
Mark C. Thompson
at his new hotel in the heart of the city between
Powell and Mason Streets.
The Dale- Tallac Hotel
140 ELLIS STREET
Special Rates and Headquarters for Alaskans.
Manhattan Hotel
R. W. FERRELL, Prop.
Electric Lighted. Hot Water. Turkish and Tub
Baths.
OPPOSITE CORDOVA GRILL, CORDOVA, ALASKA.
PHONE 99
^ _*__
■-.,- --^=1
Real Tailoring
For clothes of the better style,
workmanship, and for less, see
TOM HUBBERT
We Do Up-to-Date Cleaning
largain Store
JUST RECEIVED
A LINE OF SHIRTS, PANTS, WOOL BLANKETS
QUILTS, ETC. FROM F. A. PATRICK AND CO.
We also handle the Hirsoh-Weis and Co.- “Rose City'*
brand of Mackinaws, Loggers’ Shirts, Rainset and An*
apelle Clothing.
Black Bear brand of union mad* Overall* and Jacket*.
A complete line of Wool and Cotton Blanket*, Quilt* of all kind*,
Bed Spread*, Sheet* and Pillow Stipe, Wool Sox and Inaolea.
Parkeee, Glove* and Mlttene, Shoe Paoa and Rubber Over*hoe*.
Tent*, Bed 8h**te, Paok Sack* and Clothe* Bag*. |
Tower*’ Flah Brand Oil Coate.
1 ■ ■■■■' ■■ 1.- Jtsasassaa