Grandmother's Club
To A ward Quilt
The Grandmother’s Club of
Kodiak plan to ' give away”
their quilt' on May 9, at
Kraft’s Supermarket. A bake
sale, starting at 10:30 am, will
also be featured.
Cards for tlie “winning” of
the quilt may be obtained at I
Clark’s Garage, Kraft’s Dry I
Goods Dept., The Variety
Store and Kodiak Cleaners.
Read the Classifieds
Marshall Crutcher, presi
dent of the Bank of Kodiak,
returned to Kodiak from Ju
neau this week. Crutcher ha*
been in the Territorial Capitol
for the past two months.
H. L. “DOC” ROCHELLE j
as the Agent-Representative of j
World Insurance Company
Omaha, Nebraska i |
lo help you choose a suitable program for
the protection of your loved ones j 1
Phone 3501 ( '
BOX 305
Mr. and Mrs. rtobert God*
frey and son Michael arrived
in Kodiak recently to make
thtir home here Mrs. Godfrey
is the daughter of Mr. and
Mrs. Bill Fitzgerald.
Dressmaking
Dial - 4612
Alterations Applique Mending
Trousseaus Layettes Monograming Initials Made
Chevrons Stripes Insignia Sown On
MRS. U/III.EY
Rhone 461i?
W)rth
more.
V<vT
There’s an old saying that a thing is worth
what someone is willing to pay for it, Well, if
you could tour the wholesale and retail used car
auctions around the country, if you could Survey
hundreds of used car lots you would discover that used
Fords bring higher prices than any competitive
oiake—and by substantial amounts.
THAT’S WHY we feel our ’53 cars should
not be compared with cars in the same price
range. Not because our competitors don’t do
a good job—obviously they do—but because we
feel Ford Cars have more in common with the
highest priced automobiles. The similarities are
fer greater than the differences.
For example. Today, the most expensive cars in
this country have V-type, 8-cylinder engines. Ford
Cars have had this exact same type of engine for
®ver 20 years.
What’s more astounding, the current Strato-Star
V-8 sells for hundreds of dollars less than several
®ther makers charge for a six-cylinder car. Now
there’s nothing wrong with a Six but they do cost
less to make. Ford makes a Six—the most modern
overhead valve Six in the industry. And if it’s a
six-cylinder car you want, Ford has it and for less
money than the V-8, which is as it should be.
What about ride? Here’s another Ford similarity
with high-priced cars . . . Riding Comfort. One of
die misconceptions for many years has been that
weight—sheer weight—is what it takes to make a
ear ride well. Ford has found that you can make a
3000-pound car ride softer and hold the road
better by far than many cars that weigh a full 1000
pounds more. In the ’53 Ford, for example, front
end road shock has been reduced up to 80%. We
say it compares most favorably with the heaviest
ears sold today.
What about automatic transmissions? It
would take the fingers of both hands to count the
various kinds of automatic and semi-automatic
transmissions on the market today. The one we
offer is called Fordomatic. It is the most versatile
on the market, it represents the most profound
consideration of engine-to-wheel power transfer—
and that it does the best job for our engines isn’t
even open to question. It "shifts” better than you
could shift by hand.
What you can see is also important. Here
again Ford Cars lead not only in their price field
but in the medium and upper brackets as well.
Ford visibility is Full-Circle Visibility. This means
huge, curved unobstructed glass area, front and
rear, plus side windows that allow all passengers
what the hotels call "room with a view.”
Appearance? A higher price, of course, does not
make a car more beautiful. Conversely, beauty in a
Ford comes "for free.” Ford has found that it
costs no more to develop a beautiful car than one
that is less pleasing in appearance. You can drive
up to the most exclusive doorways in the world
and feel • perfectly at home in your Ford. Fords
"belong” ... in exactly the same social category
as the finest, one-of-kind creations. After all, a
Ford is a custom creation multiplied.
What about running costs? Here’s one place
that Ford’s advantages are obvious. For oil and gas
economy Ford has the big cars whipped. Ford
parts cost less. Ford service charges are less. Ford
tire mileage is thousands of miles greater. And,
Ford depreciation is the lowest of any car on the
market—bar none.
What are Fords made of? Some people have
the idea that the costliest cars are made of "better
stuff.” It’s true that son ! : !: ;! cars have
costlier upholsters arid ■ . WhaC Fwcd h::-; is
so good, Loth in durability and appearance, that
you probably could not tell the difference. You
might even prefer it, because of its better design
and more pleasing appearance.
Then there’s the question of sheet metal. If you
were to measure and analyze the sheet metal
structure in the most expensive car, you most
likely would find it identical in thickness to the
corresponding panels in Ford.
After all, then, tchat is the difference
between a Ford and the costliest cars?
In our opinion, the difference is largely a matter
of dimensions, weight (and the power required
to move it) plus the distinction of owning a car
that not so many other people own. The desire
for these things is understandable . . . and probably
justified for people who are willing to pay the
price to satisfy it.
As to comparing Ford with other cars in its
price range, by all means do so if you wish. But,
as we said before, you’ll, get a better picture of
Ford value by comparing with cars that are most
like Fords—those that are priced up to twice as
much. In fact, we think you’ll quickly begin com
paring the other cars with Ford—because the 1953
Ford has really established the New Standard of the
American Road.
’53 FORD
Worth more when you buy it . . .
Worth more when you sell it . . .
F.C.A.
KODIAK MOTORS
Phone 2101