A Completely BJew Line
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;:Mr
of Automobiles !
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inic* Mew -Bringing Mew\cilues in Luxury
Size and Performance Mever Before Offered at llie Price 2
Biggest PmiCiac Ever Built—21 1 Inches Over-All Length
Maguiflrant New Beauty, Inside And Out
Bew Lustom-Stylcd Interiors—New Exterior t'olors
Most Powerful Pontiac Ever Built
New Roadability And Driving Ease
New, Orcutly Increased Cross-Country Luggage Boom
Here is the first gamine luxury car ever to be
offered in Pontiac's low price range!
As the biggest Pontiac ever built, the new
Star Chief brings you all the generous added
length required for peak roadability and riding
ease. And this extra length provides a long,
low, aristocratic silhouette like costly care,
brought to even greater beauty by a brilliant
new treatment of Pontiac's exclusive Silver
Streak. Interiors are in key. Here is the
gracious, spacious look of luxury for which
motorists have paid geverul thousands more
than the modest cost of the new Star Chief.
Add to all this an even mightier Pontiac en
gine and you will understand why you should
not only see, but drive, this magnificent
new ear soon.
See the completely new Star Chief this week
end, along with the wonderfully improved
Chieftain Series—General Motors lowest
priced eight and famous economy six. To
gether, they prove that whatever you prize
most in a car, again in ’54, dollar for dollar—
you can’t heat a Pontiac.
TO ADO TO
YOUR DRIVING PLEASURE
AND THE LONG-RANGE VALUE OF
YOUR CAR—PONTIAC OFFERS
A WIDE SELECTION OF
OPTIONAL EQUIPMENT *
Dual-Hangs Hydra-Matte
Sles instant response in
, extra-economical cruis
ing for the open road.
Pontiac’s Power Steering
offers finger tip steering ease
for parking and slow turning,
yet you retain safe road feel.
Nm Air-Conditioning
cools your car to the tempera
ture you set in minutes. Eight
cylinder models only.
Him Pontiac Power Brakes
et you stop faster with far less
affort and toot movement. A
najor advance in safety.
New Electric Window Lifts
aise or lower front windows
:o any desired height by simply
ouching a button
'Optional equipment and ai
adjusts to 360 different sail
angles at a touck for the kMt
driving position.
cessories available at extra cost.
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I| iltfll- — with its Beautiful New Companion Car THIS SILVER STREAK CHIEFTAINT
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ROdtLE PROOF THAT HOLLAR FOR HOLLAR YOU CAA't BLIT A POfltiiiCm
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