First Showing Today
NEW 1954 IHERCURY
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With Now 161-Horsepower
Overhead Valve V-8 Engine
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NEW STYLING, NEW INTERIORS! Mercury is completely new m design, front and rear—looks wider, longer, lower than ever. Stunning new colors, many new fabrics never before available.
Entirely new performance
that makes any driving easy!
Driving ease is something every
body wants—but you don’t
know what easy driving is until you
drive this new 1954 Mercury!
The new 161-horsepower V-8
engine is only part of the story. New
engine design gives you the easiest,
smoothest, safest response you’ve ever
experienced in an automobile—and
with greater economy, too. You use
only a small part of that energy
for normal driving—so you've a
tremendous reserve available on
hills, highways, in traffic, anywhere.
Ball-Joint Front Suspension is
found only in Mercury in its price
class. A few minutes behind the wheel
of this w onderful 1954 Mercury can
tell you far more than words how
much easier and safer it makes cor
nering, turning, and parking.
For the easiest driving you can
buy—drive a Mercury!
All-new V-161 lor easier handling! Here’s
the finest engine ever used in a
* popular-priced ear. And it has a
new 4-barrel vacuum-operated
carburetor and overhead valves.
Its 161 horsepower gives Mercury
more power per cubic-inch dis
placement than any car in its
class for easier, safer acceleration
. . . and even greater economy.
New ball joint suspension lor easier, safer control. This is
a Mercuj^ first—exclusive in its class—and
gives an effortless new kind -of handling ease—
better cornering and road stability—easier
parking.
Make driving as easy as yon wish—5 optional power (eateres!
1) 4-way Power Seat, 2) Power Steering, 3)
Power Brakes, 4) No-shift Merc-O-Matic Drive
or gas-saving Touch-O-Matic Overdrive, and
5) Electric Power Window Lifts. .»
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first transparent-toil production ear—The Mercury Sun
Valley opens up new horizons in automotive design
—a dream ear of tomorrow come true today. Now
you can enjoy overhead visibility with the comfort,
9 the wind and weather protection of a coupe. The
permanently fixed plexiglas roof i3 specially tinted
to keep out glare. Exclusive interiors add to its
distinction. The cost? Much less than you would
expect. Here’s the car that will cause more excite
ment than any other on the road in 19541
KODIAK MOTORS Phone 2101