NAVY EXCHANGE NOTE'S
LOOK SHARP. . .FEEL SHARP. . .BE SHARP! No, this
isn't an ad for Gillette Blue
Blades (although we have those too) — but a reminder thatthe Uniform Accessor
ies you need for the Change of Command Ceremonies are available at the Exchange".
Stop in for ribbons, gloves, cap frames — and look your best for this important
occasion.
SWEETS FOR THE.SWEET. . .Remember the love of your life with Valentine Candy,
the sweetest gift of all. See the lovely ribbon-trimmed boxes of candy at the
Exchange now, reminiscent of courtship days. Ah, romance! And don't forget to
enclose a Be-My-Valentine card with appropriate sentiment, cards will be avail
able 2 February 1961. Jewelry and perfume are heart-winning gifts, too. Remem
ber, Valentine's Day is February 14 -- Just two weeks away. Shop soon!
BON VOYAGE. . .It will be a "Good trip" if you have convenient, attractive lug
gage. There's a good supply of thriftily-priced, fine quality luggage at the
©tail store now. . .Most any size traveling equipment you need. If you’re a
short-timer,^ by all means, come in and take a look at these good guys. And If
you plan to be here awhile, remember that luggage makes excellent storage space
. . .and in the meantime, you can look at that nice suitcase. . .and dream.
FACED WITH a "DRYING" PROBLEM. . .A new dryer from the Exchange may solve your
problem if the dryer furnished in your quarters doesn't work well. . .or not at
all. You men who are watching the housing list might keep this in mind too, in
case dryers aren't available when your family arrives. These are by a renouned
manufacturer and.cost just $160, a hard-to-beat price anywhere, and this covers
transportation right to your utility room! See the floor model on display now.
WHITE SALcS BEGIN MONDAY, FEBRUARY 6. . .Shop early for the best and biggest
selection in Household linens, all at special prices for the big Navy Exchange
White Sales. Most every item is a top brand name. . .all are fine quality. . .
and.all are priced to save you money on important household needs for your own
family or for gifts. Make a mental note now. . .MONDAY, FEBRUARY 6. . .White
Sales begin!
POST-INVENTORY MARKDOWNS will be on sale all this week. Stop by the Markdown
counter and see if there’s a bargain that appeals to you. If you find something
you like or need, you’ve hit the jackpot — because most savings are a whopping
big 50%,
Why is it that new products advertised.in national media sometimes take months
to find their way to exchange stores?
Most often it s simply the normal gap between a new product and a demonstrated
customer demand. This gap may occur in the manufacturer a distribution channels
as well as exchange procurement channels. But if. the product is authorized and
of high quality, and a real demand for it is demonstrated on the post or base,
the exchange buyer will quickly order the product as any other sound businessmen
would.
How does the Exchange decide what brands of merchandise to carry? By determin
ing customer demand. This is done in a number of ways - by analyzing customer
comments and suggestions, by evaluating the preferences of the advisory council
(which represents a cross-section of the customer population), by technical
means such as unit control systems and stock analysis, and keeping a -practiced
eye out for fast moving items. As a general rule of thumb, exchange buyers
eel they can t go wrong emphasizing high quality, familiar brands that offer
best comsumer value.