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hY SETTLER is published
■iday by the i.atmuska Val
• '-rs 1 desperating rosooia
.'c,l:ricr, hiasha.
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.rvin Hev/vill.
Sub 8 or pti 'n rat^n
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1 ai lor nyvrhcre :
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news
mors 1
v/ork,
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at iv -
the
g paper is issued for the
of riving information and
■ the I atanuska V alley Far
C 'operating hssociati- ns
■ebl corns, ace orap 1 i s hriio; i t s,
■as of local and general in*
- and to foster the c. -■por
;■ ;>irit of the Farmers of
•rnuska Valley.
C ■ )cr. tivcs cannot r of orm
human Th~ farmer who is r.
th ,rcu; - . in0 inclivicluali t cannot
bo coviv. ted Into a man billing
and cap hi lc of working \;i th o bln re
f jr a .lutual benefit .f all r.:r
0I7 07 .ott.lnc trie tar . ,’n -a
mbScr ta n«-,. ccoperative stock.
but the idea of cooperation
can and docs attract mon capable
of Lr:v action; and by education
and trai .ing a. cooperative can
influor. • its members to think in
tome .. their own welfare being
ins ■•■par .bly bound up with tlio val
far f others. d > man is wholly
one tie g, all good or all bad,
wholly elfish or wholl - unselfish,
or scl y individualistic or sole
ly coo rntivc-Eiiiidcd. Ty their
very n arcs human bc-ings are both
competitive and cooperative, and
though ur civilization is compet
itively organized, such organiza
tion h: . not destroyed chose in
stincts for collective action root
ed in all mon from the beginning,
hvon th farmer, the so-called in
dividur ' 1st, is a member cf a fam
ily, a umber of several social
gr nips - church, neighborhood.,
lodg■. - and as a voter clays seme
small 1. rt at least in th . conduct
of d.. -c ratio institutions.
democratic methods of con
trol, specially the one-man, one
vote method, members are given
a direct and equal share in manag
ement. Through education in coop
erative practises and organization,
members can bo taught to see and
evaluate the permanent advantages
of association with oa.ch other.
If successful the cooperative can
change the viewpoint of me,bars
until they see in their organiza
tion their b.-st means .of economic
advancement,
./hen bad-red by an intelligent
and loyal membership the coopera
tive can bo a real force in its
community; and a federation of such
1 cooperatives can s :curj-and maintain
an important position in the market
ing channels, through such organ
isations the farmer can receive
j. many r.iaterial ben fits- loss comp
etition with othu.r farmers in sell
ing; greater bar^ainin0 power; bo. t-A
ter provision of marketing s rvicos
(such as storage, shipping, grading,
packaginu, and financing); better
market information, mere efficient
nd orderly marketing, better sales
| pronotion(perhaps with branding and
| adv rtj sing and thus a wider and
j mor stable market); and, through
j all this possible increase in off
| ici ...ray, a higher pric ; for his
i products, and a higher standard of
I living,
’.lion members do not give act
ive, intelligent, and loyal support
to their cooperative, it cannot giv
th ;n mat .rial benefits. lie re lila>lv
it cannot oven continue to exiat,
For the cooperative d.os not succor
by black na0ic. It must compete
with private marketing agencies. II „
can fail as they do, or succeed as
they do. Yet it cannot eliminate
any marketing functions. Muless
it performs tins,; functions more
economically and satisfactorily, i
cannot and sir ulc nay continue as
a bus inc s s or r ani r t i on.
■ •lines a loyal membership is
integral to the success of cooper
atives, failure of members to giv,.
adequate support has contributed
to most failures of cooperatives, r
has been th.. chief or sole causo of
failure. The various weaknesses
(continued on. page c)