MORE ABOUT . . .
Red Cross Drive
(Continued from Page 1)
Each case is carefully analyzed
before financial assistance is
authorized. The chapter handled
two juvenile cases and one wel
fare case involving a small child.
The Walking Blood Bank
which supplies blood for trans
fusion to Sanatorium and hos
pital patients, gave 180 pints of
blood last year. This was partly
financed by Red Cross. The
chapter furnished metal "dog
tags" to all persons who were
typed two years ago at the be
ginning of the program.
Officers of the Red Cross
chapter and board of directors
in Seward are Jack Jeffery,
Paul Nelson, Rev. Malin, Robert
Elhard, Rev. Spaulding, Frances
Clark, Mary Elizabeth Lee, Mil
dred Kirkpatrick, Pat Quick,
and Elizabeth Mahan. These of
ficers are most careful in ad
ministration of Red Cross funds.
In addition to the other kinds
of services done for Seward in
the past year is the Volunteer
Services group. This group has
furnished magazine subscrip
tions and new books for patients
at the Sanatorium, and book
carts to carry the books around
to bedsides. Mrs. Ray James
heads a group of faithful women
who go to the hospital twice
weekly to distribute reading ma
terial and help cheer the shut
ins.
Seward Red Cross deserves
CHILDREN ENJOY MANTON
IN SPECIAL CONCERT
Raymond Manton, tenor, who
appeared as the last artist of the
concert season, Friday, ApMl 17,
gave a special performance for
school children. The special
show was held at 3 p.m. in the
Methodist Church. Manton was
accompanied by Don Jones at
the piano.
“This was the best concert of
all,” was the decided opinion
heard from several of the young
people.
more honorable mention than it
gets in town. Membership in the
organization costs one dollar. A
house to house canvass will be
made to give every person an
opportunity to join and to an
swer the call.
KENAI CIVIL AIR PATROL
PARTICIPATES IN SEARCH
Air Force officials called on
the newly formed Civil Air Pa
trol Squadron at Kenai for the
first time on April 2 to assist in
the search for three missing jet
fighters. The unit was asked to
furnish four planes and was
given an area comprising the
northwest corner of the Kenai
Peninsula to search. Within an
hour after notification four
C.A.P. pilots from the squadron
were in the air and covering
the designated area. The search
continued two full days and was
cancelled after two of the three
planes were located.
Good cooperation between the
Air Force and the Civil Air
Patrol was apparent during the
search and members of the
Kenai group gained valuable
experience by participating.
Jim Hartley commander of
the squadron at Kenai announc
ed that his group plans to spon
sor a boxing show in the village
on May 1 the proceeds to help
finance the purchase of uniforms
for the cadet corps. Local boys
will furnish the pugilistic talent
for the evening and refresh
ments will be available.
The Kenai squadron, Civil
Air Patrol, which now numbers
over twenty senior members and
a similar number of cadets, ex
tends a cordial invitation to any
and all visitors for their May 1
entertainment.
O' /
There's an old saying that a thing is worth
what someone is willing to pay for it. Well, if
you could tour the wholesale and retail used car
auctions around the country, if you could survey
hundreds of used car lots you would discover that used
Fords bring higher prices than any competitive
make—and by substantial amounts.
Worth
more...
t*’\
an
[HAT’S WHY we feel our ’53 cars should
not be compared with cars in the same price
JL range. Not because our competitors don’t do
a good job—obviously they do—but because we
feel Ford Cars have more in common with the
highest priced automobiles. The similarities are
far greater than the differences.
For example. Today, the most expensive cars in
this country have V-type, 8-cylinder engines. Ford
Cars have had this exact same type of engine for
over 20 years.
What’s more astounding, the current Strato-Star
V-8 sells for hundreds of dollars less than several
other makers charge for a six-cylinder car. Now
there’s nothing wrong with a Six but they do cost
less to make. Ford makes a Six—the most modern
overhead valve Six in the industry. And if it’s a
six-cylinder car you want, Ford has it and for less
money than the V-8, which is as it should be.
What about ride? Here’s another Ford similarity
with high-priced cars . . . Riding Comfort. One of
the misconceptions for many years has been that
weight—sheer weight—is what it takes to make a
car ride well. Ford has found that you can make a
3000-pound car ride softer and hold the road
better by far than many cars that weigh a full 1000
pounds more. In the ’53 Ford, for example, front
end road shock has been reduced up to 80%. We
say it compares most favorably with the heaviest
cars sold today.
What about automatic transmissions? It
would take the fingers of both hands to count the
various kinds of automatic and semi-automatic
transmissions on the market today. The one we
offer is called Fordomatic. It is tlie most versatile
on the market, it represents the most profound
consideration of engine-to-wheel power transfer—
and that it does the best job for our engines isn't
even open to question. It "shifts” better than you
could shift by hand.
What you can see is also important. Here
again Ford Cars lead not only in their price field
but in the medium and upper brackets as well.
Ford visibility is Full-Circle Visibility. This means
huge, curved unobstructed glass area, front and
rear, plus side windows that allow all passengers
what the hotels call "room with a view.”
Appearance? A higher price, of course, does not
make a car more beautiful. Conversely, beauty in a
Ford comes "for free.” Ford has found that it
costs no more to develop a beautiful car than one
that is less pleasing in appearance. You can drive
up to the most exclusive doorways in the world
and feel perfectly at home in your Ford. Fords
’'belong” ... in exaedy the same social category
as the finest, one-of-kind creations. After all, a
Ford is a custom creation multiplied.
What about running costs? Here’s one place
that Ford’s advantages are obvious. For oil and gas
economy Ford has the big cars whipped. Ford
parts cost less. Ford service charges are less. Ford
tire mileage is thousands of miles greater. And,
Ford depreciation is the lowest of any car on the
market—bar none.
What arc Fords made of? Some people hare
the idea that the costliest cars are made of "better
stuff.” It’s true that some high-priced cars have
cosdier upholstery and fittings. What Ford has is
so good, both in durability and appearance, (hat
you probably could not tell the difference. You
might even prefer it, because of its better design
and more pleasing appearance.
i
Then there’s the question of sheet metal. If you
were to measure and analyze the sheet metal
structure in the most expensive car, you most
likely would find it identical in thickness to the
corresponding panels in Ford.
After all, then, what is the difference
between a Ford and the costliest cars?
In our opinion, the difference is largely a matter
of dimensions, weight (and the power required
to move it) plus the distinction of owning a car
that not so many other people own. The desire
for these things is understandable ... and probably
justified for people who are willing to pay the
price to satisfy it.
As to comparing Ford with other cars in its
price range, by all means do so if you wish. Bat,
as we said before, you’ll get a better picture of
Ford value by comparing with cars that are moat
like Fords—those that are priced up to twice as
much. In fact, we think you’ll quickly begin com*
paring the other cars with Ford—because the IDS#
Ford has really established the New Standard of the
American Road. .
’53 FORD
Worth more when you buy k..«
Worth more when you sell k . .« am*.
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