Advertising Campaign
Set for Territory
The middle of January began
an intensive new advertising
campaign by the Alaska Visitors
Association in the interest of tour
ism in Alaska.
Because of the loss of all sur
face transportation to Alaska in
the loss of steamship passenger
service, it was felt that some
special program should be inaug
urated to bring the attractions to
the Territory to the tour agencies
in the states, according to Ed Cof
fey, president of AVA.
Frank H. Whaley was found to
be available for a few months of
travel and contact with tour agen
cies in promotional work.
Whaley has already spent sev
eral years in promotional travel
in the interest of Alaska tourism.
Although in. the past Arctic Al
aska has been his area, he now
has broadened is presentation to
cover all of Alaska. Taking a
representative collection of color
slides and black and white photos
from all parts of Alaska, many
of them furnished through re
quests to the various Chamber of
Commerce groups, his itinerary
takes him from coast to coast.
Going largely to tour agencies,
Whaley will go first to the Bay
city, San Francisco, where he will
appear before the American So
ciety of Travel Agents, Inc. con
Harold Moores Roturn
From 10,000 Milo Trip
Mr. and Mrs. Harold W. Moore
of Palmer have returned to their
home following a 10,000-mile
stateside trip. While Outside, the
Moores, who left Palmer on De
cember 2, visited in Valier, Mon
tana where Mr. Moore lived as
a boy. From Valier they went on
to Laurel, Mont., where they vis
ited the Elmer LeDucs, former
Palmerites. In Wyoming the fam
ily visited brothers and sisters of
Mrs. Moore and spent a weekend
at Fairburn, So. Dakota with an
other brother. Before leaving
Wyoming a family reunion was
held with 40 persons attending.
Christmas was spent with Mr.
Moore’s mother and brother in
Compton, California.
Celebrating New Year’s with
the Carl Rasmussens, also former
Palmerites, the Moores then went
on for a weekend in Mexico. Dur
ing the family’s return trip they
visited with their son and daugh
er-in-law in Medford, Oregon and :
with Leach Bettine at Stanwood, j
Washington. They returned over
the Hart Highway, driving back
in a new 1955 Chevrolet V-8. They
reported warm weather on the j
trip and the roads in fair condi- 1
tion, with the exception of icy
roads out of Dawson Creek for
about 1,000 miles.
vention where 60 to 70 agents
will attend.
SALE ANNOUNCED OF
ALASKAN MAGAZINE
Sale of the Alaskan, Reporter
magazine to Ed Baldwin, publish
er of the Alaska Quarterly, was
announced this week by Herb
Rhodes, "owner of the Reporter.
The Alaskan Reporter has been
published for the past three years
in Anchorage, originally appear
ing in January of 1952 as a pock
et-size two-column publication.
This past year it was increased to
a three-column magazine.
Transfer of the publication is
effective this month, Rhodes de
clared. He stated that mounting
business obligations in his own j
firm, the Anchorage Printing Co., ,
made the sale necessary.
Under arrangements with Bald
win, Alaskan Reporter subscrib- I
ers will receive the Alaska Quart- |
erly which boasts the largest paid j
magazine subscription list in the
territory^.
The Alaskan Reporter was
pointed toward both territorial
and Outside residents who might
have an interest in Alaska. It
gained national publicity in July |
of 1952 after conducting an exten- j
sive poll which showed Alaskans !
overwhelming favored Dwight
Eisenhower for the presidency,
with results of the poll released
by wire gathering services thro
ughout the States.
The merger marks the second
time within a year that an Alas
kan publication has joined the j
Quarterly. The Alaska Record, a
RIDING CLUB IXTENDS
INVITATION TO ALL
PROSPECTIVE RIDERS
All area residents Interested in
joining the Arctic Trails Riding
Club are invited to attend the
February 25 meeting of the club.
It will be held at the home of Pat
Callison at 8 p.m.
During the January 28 meeting,
it was decided to extend an in
vitation to all persons interested
in learning to ride, as well as ex
perienced riders. Club members
hope to provide instructions to all
club members so desiring. An
interesting program is being for
mulated with plans to get under
way as soon as possible after
break-up this spring. Plans in
clude trail rides, picnics and oth
er excursions.
Following the meeting a social
hour was held at the home of the
host and hostess, Mr. and Mrs. Ro
land Grover. Mr. Grover is club
president.
MOOSE PLANNING
VALENTINE DANCE
A Valentine Dance is being
planned by the Palmer Moose
Dodge for Saturday evening,
February 12. The dance will be
open to all Moose members and
their guests. Admission will be
$1.50 per couple and the commit
tee is plarned “eats and good
music” for the evening affair.
Palmer magazine, became part of
the Quarterly in 1954.
t
it****
MOTTKST BUICK IN HISTORY
No wonder you see so many 1955 Buicks on
the highways—they're rolling up bigger sales than
ever in history—topping the popularity
that has already made Buick one of the "Big Three.
it over for o't/y $2814.63 ^
Most people still don’t believe it. But
it is true.
And when you look into the facts, you'll find
these two solid truths:
Buick is one of the “Big Three” in sales
volume —and hotter this year than ever
before. And Buick is one of the “Big 1 hree”
when it comes to prices which make such
popularity possible. The price we show here
proves it.
So why not get what a Buick has to offer, if
you are in the market for a new car?
You find that the dollars you pay for Buick
buy you a lot more automobile —and the
sheer satisfaction that comes with bossing a
brawny traveler of this caliber.
You find it in the record-high V8 power that
gives life to this spirited performer. \ou
find it in the soft and level and cruiser-steady
ride that conies of all-coil springing and
torque-tube stability. ^Ibu find it in the extra
roominess, the extra frame strength, the
extra tread width, the extra silencing — all
part and parcel of every Buick.
We could tell you about the little things,
too. Things usually charged for as “extras”
in other cars, but yours as standard equip
ment at no extra cost in every Buick. Things
like direction signals, oil-bath air cleaner,
full-flow oil filter, automatic lighting in
glove and trunk compartments —and so on.
But—you get the idea. This is a buy, this ’55
Buick — a great buy — and a thriller from the
instant you press its gas pedal. Come in this
week and check things for yourself,
won't you?
*2-door, 6-passenger Buick SPECIAL Sedan, Model 48, illustrated. Optional
equipment, accessories, state and local taxes, if any, additional. Prices
may vary slightly in adjoining communities. Even the factory-installed extras
you may want are bargains, such as:
Heater & Defroster. . . $81.70; Radio & Antenna . . . $92.50.
Thrill of the year is Bu/cfc
WHEN BETTER AUTOMOBILES ARE BUILT BUICK WILL BUILD THEM
See the Buick-Berie show over KTVA Channel 11/ 9 F.M. SUNDAY, FIB.
Anchorage Buick Center
NC
I
AUTOMOTIVE DIVISION, NORTHERN COMMERCIAL COMPANY 5th & G St. — Anchorage
Local Rifle Clufc
Wins Another Trophy
First returns on the Inland Em
pire League Shoots (ten in all)
Class D of the Matanuska Valley
Sportsmen rifle club won the 1954
Championship of Class D shoots
A trophy for this distinction is
now on display in the Sports
men’s club rooms.
Class D shooters and their
scores are as follows: L. Woods,
377; L. Dickow, 371; T. Smoot,
371; L. White, 370, and M. Johns,
364. Four of these shooters are
women. In the shoot, they won
two and lost none, while the Class
A and Class B groups of the lo
cal rifle club won none, lost one
and won one and lost none, re
spectively.
In Match No. 8 with the Tanana
Valley Sportsmen of Fairbanks,
Palmer again came out the win
ners with the following scores:
PALMER NO. I
Westenbarger
Donaldson
L. Woods
G. Smoot
Total
P S K S Tot.
100 100 97 95 392
100 100 98 89 387
100 98 99 91 388
100 99 92 91 382
1549
FAIRBANKS No. I
Total Score .. _ 1546
PALMER NO. 2
P S K S Tot.
100 96 97 91 384
100 100 95 86 381
99 99 95 89 382
100 100 94 90 383
1530
Fleming
Richie
Bellringer
L. Dickow
Total
FAIRBANKS NO. 2
Total Scoro — 1526
Outcome—Palmer No. 1 has
won 5 games, lost 3. Palmer No.
2 team has won 6 and lost 2.
The club will participate in a
shoulder to shoulder match with
the Ohugach Rifle Club of Anch
orage on January 30, beginning at
noon in the Matanuska Valley
Sportsmen Range. All shooters
and spectators are welcome.
Other coming events include a
shooters dinner and party being
planned for shooters and their
wives, husbands, or friends on
February 5.
YOUTH FOR CHRIST
PLAN FIB. S PROGRAM
The public is invited to a
spiritual refreshing to be spon
sored by Youth for Christ this
Saturday, February 5 at the i
Church, of God. The time
is 8 p.m. and there will be sing
evening Mats » Be
Offered at St. Michaels
Evening Mass will be celebrated
at 7:30 p.m. on Fri., Feb. 4 by Rev.
Janies P. Snead at St. Michael s
Catholic Church in observance of
the first Friday of the month.
During the Mass, Holy Commun
ion will be distributed.
The annual blessing of the
throats will take place immediate
ly following the 10 a m. Mass on
Septuagesima Sunday, February
6. This ceremony is usually held
on the Feast of St. Blaise M
will be postponed until Sunday
for the convenience of parisho®
ers unable to attend a week-day
service.
Comic Books
Now Censored
One of the encouraging de
velopments of the last twelve
months is the successful establish
ment of a morals standard for
comic books. Until this form of
screening was set up, there was
no regulation, or standard, which
comic magazines with circulations
in the millions adhered to.
While the new policy does not
include every comic book, it is
estimated that by early Febru
ary, approximately seventy-five
per cent of all comic books in the
United States will bear the. seal
of approval of the Comic Maga
zine Association of America, Inc.
Because so much filth, crime
and other unfit material was be
ing offered the children of the
country, without restrictions, a
growing spirit of protest was na
turally arising. To solve this very
serious problem, the Comics Mag
azine Association of America, Inc.,
was formed and it is now* headed
by former Judge Charles F.
Murphy of New York City.
It is encouraging to see that
three-fourths of the comic publi
cations are now adhering to the
morals standards proposed by the
CMAA. We suggest that parents,
and younger citizens, limit their
buying of comic books to those
which bear the black-and-white
seal of the CMAA. In this way,
the buying public can do much
to bring about the adherence of
the other twenty-five per cent
of comic publications to the stan
dards outlined by the CMAA.
ing and a religious film.
Is ON THI GROW
Dedicated to yam
health's protection
tram the cradle on
Hand in hand with your doctor . . . we help
children grow to strong adulthood . . , help
keep mature people healthy! See us for your
drug needs!
3 Pharmacists on Duty at All Times
BERT’S DRUG STORE
THRIFT KNOWS NO SEASON
Any time is the best time to begin your
savings account• • • • \A/hy not begin yours
— right now?
MATANUSKA VALLEY BANK
Palmer* Alaska
Open Thursday Evenings 8 — 8 P.M. — Daily 18 A.M.—8 P.M.
“v