HYDER WEEKLY HERALD
Published Every Saturday
Application made for entry at the post office at Hyder, Al
aska, as second Uass matter,un^’-'r the Act of March 8,
1879.
Chas. F. Sandford.. Editor.
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AN INDEPENDENT NEWSPAPER
THE WONDER WORKER
There is probably somebody
in this great country who does
not know that “advertising
pays,” but if there is he, or
she, is woefully ignorant of
American business and com
mercial achievement. Those
two words, “advertising pays,”
form one of the fundamental
rules of business and joined
with “service” spell success to
the business man who observes
them.
All of America’s phenomenal
business enterprises can trace
their growth to large scale ad
vertising. By advertising the
trade name “Kodak” the East
man Company gained preemi
nence in the manufacture and
sale of cameras and photo
raphic supplies. Newspaper
advertising and the postei
board formed the magic car
pet on which such products ar
Wrigley’s gum, Fletcher’s Cas
toria, the Ford, the Victoi
talking machine and countlest
others soared to world-wide
fame and to fabulous wealth
for their creators and adver
tisers. Unceasing and unbound
ed advertising explains why
the American says “Kodak”
for camera, “Victrola” foi
phonograph, “Uneeda Bis
cuit” for cracker and “Her
shey bar” for chocolate bar.
In every kind of business
bar. In every kind of busines;
there is some far-seeing and
enterprising manufacturer, dis
tributor or merchant whe
places himself and his product
above the common level bj
setting advertising to work foi
them.
. What has been accomplished
in the past through advertis
ing is being duplicated or ex
celled today by national manu
facturers and local merchants
A new fabric is made famous
and given a national demand
almost over night by wide
spread advertising. A new
automobile builds up a nation
al demand-for itself months
before it is- placed on display
with the aid of extensive ad
vertising. In every community
there are old merchants who
hav e retained a thriving trade
through many years by reg
ular and heavy advertising or
who are building-up prosper
ous businesses in new stores by
the old rule "advertising
pays.” Advertising has be
come just as essential to busi
ness success as service and a
storeroom. And yet, in the
face of all the countless evi
dences there are some of oui
home merchants who cannot
or will not see the value of it!
■-o
BLESSED BE LABOR.
It is hard to believe. So many
of those who work, complain
about it, instead of being
thankful about it, that the,
notion that work is something
to be escaped from if poss
ble has become widely dif
fused.
Men commonly yearn to be
come rich not because they
•nay use their riches as a
neans of serving their fellows
rut because by means of riches
they may be relieved of the
necessity of work.
Even the Scriptures them
selves seem to treat work as an
jvil. In the so-called Mosaic
acount of creation, it is the
penalty that the Lord im
poses upon the man and wom
an in the garden for their dis
obedience.
In spite of all this-in spite of i
he seeming opinion of the
author of Genesis that the
deal state is one of idleness,
n which bread ipay be eaten
otherwise than by the sweat
>f one’s brow, it is because
we have to go, and go, morn
ng after morning, through
•ain and through shine, to the
appointed spot and do the ap
pointed work; because, and
only because, we have to stick
to that work through the eight
or ten hours, long after rest
would be so sweet; because
the schoolboy’s lesson must be
learned at 9 o’clock and learn
ed without a slip; because
the accounts on the ledger
must be square to a cent; be
cause the goods must tally ex
actly with the invoice; because
good temper must be kept
with children, with customers,
with neighbors; in short, with
out much matter what our
work be, whether this or that,
it is because, and only because
of the rut, plod, grind, hum
drum in the work that we at
last get those necessary self
foundations laid-namely, at
tention, promptness, accuracy,
firmness, patience, self-denial
and all the rest.
The whole make-up of the
human being shows, as some
body has aptly said, that we
are intended for activity. Be
hold the millions of nerves,
and the thousands of muscles,
in the body!
Work, work, work! Produce,
produce, produce! This was
the cry of Thomas Carlyle,
and Carlyle was but echoing
Jie mandate of the natural
law. Nature is not slow to pun
ish the shirkers. Those who
live by their wits; those who
despise labor (and the labor
er) ; those who undertake to
overwork the workers in or
der to be able to live in the
greater luxury without any
work—these are the men whom
Nature delights to dishonor.
They may build themselves
king’s houses and surround
chemselves with retinues of ser
vants, but they cannot deceive
tiER, and unless they come to
her obediently and consent to
do the allotted task, their dis
eased bodies and their unoc
cupied minds obtain a fright
ful revenge upon them at last.
Just for Fun
Live to be happy—nothing
else matters very much.
A woman may buy cheap1
hosiery and still get a run for
her money.
Surgery has made such won
derful strides that rarely any
body dies a natural death now.
Expediency: The polite name
for a bit of crookedness that
seems essential to a profit.
And yet we doubt if red
theories have done more to re
tard civilization than red tape, j
What a crowd there would
be at a reunion of the cars
that have never been paid for!
A boss leads a hard life. Some
af the men under him haven’t
a bit more sense than he has.
Hickory, dickery dock.
The clerk keeps his eye on
the clock.
When you tell the truth you
don’t have to remember what
you said.
Wonder if radio announcers
are as kind and soft spoken at
home as they are at work.
Making a fool of a man is one
job woman can beat nature at,
according to Hubert Thomas.
We now learn that an ovis
poli is just a sheep and not
dangerous. We naturally sup
posed it was a dangerous ani
mal.
Vermont is said to have one
of the lowest reckless driving
records in the country. In Ver
mont the driver is almost al
ways going up hill.
The censor at a New Jersey
beach says he has never seen a
beautiful bather in scanty at
tire that he did not turn to
look at. Isn’t that just like a
man!
It is said that gowns now
coming into fashion make it
possible for a woman to dress
in 55 seconds after spending
three-quarters of an hour de
ciding which one to wear.
Captain (to Irishman apply
ing for job on board ship) :
“Have you ever been to sea be
fore?”
The Son of Erin: “Do you
think I came over from Oire
land in a cab?”
“Oh, dear,” sighed the sty
lish stout as she stepped off
the bathroom scales, “I guess
I must be one of those poor
losers.”
Joan’s going to have another
operation.”
“Really? What’s she got?”
“Money.”
A young theologian named
Fiddle
Refused to accept his degree;
“For,” said he, “tis enough to
be Fiddle,
Without being Fiddle, D. D.”
Pete Wilson asserts that man
is wonderfully and fearfully
made, but woman is wonder
fully and fearfully made up.
“American girls are selfish,”
says a writer. But when you
ask one for her hand you usu
ally get a whole girl.
Ho hum! You work for years!
to get a reputation; then peo
ple get used to you and lose
interest ;then you die and no
body notices.
• * -. -A
Ed Howe of Kansas says the
rarest thing he knows of is a
completely had man; but Ed
never ran against someone for
public office.
Teacher: “Why do you al
ways add up wrongly?”
Scholar: “I don’t know!”
Teacher: “Does anyone help
you?”
Scholar: “Yes, my father!”
Teacher: “What is he?”
Scholar: “An accountant.”
> TO ALL HOLDERS OF
SECOND LIBERTY LOAN BONDS
NOTICE OF REDEMPTION
All outstanding Second Liberty Loan 4
per cent bonds of 1927-42 (Second 4'a)
and all outstanding Second Liberty Loan
Converted KV\ per cent bonds of 1927-42
(Seeend 4 *4’a) are called for redemption
•n November 15, 1927, pursuant to the
terms of their issue. Interest on all
Second 4’s and Secoed 4%'s will cease on
•aid redemption date, November 15, 1927.
Holders of Second 4*s and Second
4^4’s will be entitled to have the bonds
redeemed and paid at par on November
15, 1927. Such holders may, however,
in advance of November 15, 1927, be
offered the privilege of exchanging all or
part of their bonds for other interest
bearing obligations of the United States.
Holders who desire to avail themselves
of the exchange privilege, if and v/hen
announced, should request their bank or
trust company to notify them when
information regarding the exchange offer
ing is received.
Further information may be obtained
from any Federal Reserve Bank or branch,
or from the Commissioner of the Public
Debt, Treasury Department, Washington.
A. W. MELLON,
Secretary of the Treasury.
Washington, May 9, 1927.
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