HYDER WEEKLY HERALD
Published Every Saturday
Application made for entry at the post office at Hyder, Al
aska, aa second iass matter, un^r the Act of March 8,
1879.
Chas. F. Sandford.. Editor.
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” wading -"’o’ p • :<*•• issue ... 20
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Unless otherwise agreed, all transient advertising is pay
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Note—Extra charge will be made when unusual compos
ition is required.
NOTICE TO ADVERTISERS
Changes in Display Advertising for current weekly issue
must be presented not later than the Wednesday evening
preceding the day of issue (Saturday) or insertion will
be delayed until the following week.
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are or irregularity in the delivery of their papers.
t> KP "• N DENT
NEWSPAPER
INDISPENSABLE TO
BUSINESS.
“Advertising pays!”
That epigramatic declaration
Is questioned by no one inform
ed in the history of business
and c mn: i ’"a? development.
It is a statement of fact, obvi
ous and indisputable.
Quality and service have
built vast commercial and in
dustrial institutions, but with
their handmaid, advertising,
greater institutions have been
built in far less time and at far
less cost Advertising brings
buyers and quality; service
and advantageous price keep
them.
One can point to several au
tomobile manufacturers who
owe .heir exceptional success
not to building a better car, but
to using more and better ad
vertising than their competi
tors. And several manufact
urers have learned too late
that success in this huge in this
huge industry depends upon
more than making a good car.
It is significant that the mak
ers of those products whose
copyrighted names are synon
ymous with the product itself
have all been large-scale ad
vertisers. Making a “better
mousetrap” wasn’t enough.
What these famous national
advertisers have accomplished
for the trade names of their
products has been done by
merchants for their business
names. Advertising has made
one store synonymous with
clothing, another with furni
ture, another with meats and
groceries, and another with
music.
In every business and com
munity there is some far-seeing
and enterprising manufacturer
or merchant who raises his
product and business name
above the common level by
making advertising work for
him.
—————o
A MARCH GARDEN .
March is an especially sat
isfying period for the amateur
gardener. It is the season when
he begins to plan for the next
summer’s plot in the backyard.
A half dozen catalogs, a com
fortable chair, a warm room
and a credulous imagination
constitute the equipment need
ed for growing a splendid gar
den—in winter.
The results of one’s efforts
! are much more nearly perfect
now than will be possible next
summer. One needs merely to
look at the vegetables, fruits
and flowers portrayed in the
catalogs and let fancy have
free play. The advantages now
over endeavors later lies in
that one does not have to spade
refractory soil, does not have
to contend with frosts’ effect
on tender plants; there are no
blights on gardens in imaginat- i
ion, floods do not drown or dry j
weather wither, bugs do not
consume nor do the forays of
neighbors’ chickens exasper- j
ate. It is the only perfect seas
on for a garden.
Only at this season can one
hope to reach the perfection |
in products which the catalogs |
portray. One’s hopes steadily j
vanish as one progresses from j
the anticipation to the realiz-1
ation, therefore let anticipation j
have free play now. Realizat- j
ion will be enough of a dis-i
appointment at best “Aim
high” is an old maxim. Surely
the seed catalog designers do
not offend in not placing the
goal high enough. Their stand
ard often outlofts the lofty.
As spring comes and one
takes up the practical phases
of the problem of a garden
the prospect will appear less
promising. It is easier to plan
hard labor than to perform it.
There is no excellence without
great labor, the old-time copy
books told us, and that is the
reason February, or there
about, is the best time, for
growing a garden. It doesn’t
require much labor. Next sum
mer will be different. Do it
now.
SAFETY IN ROUGH ROADS.
It may come to this, that in
order to minimize reckless
driving of automobiles it will
be necessary to leave streets
and roads in disrepair. Every
stretch of smooth highway is
regarded by a goodly proport
ion of motorists as an invitat
ion to “step on the gas and
see what she can do.” At any
rate, they “step on it.” So often
does “she” do the unexpected
that smooth pavements some
times appear to be menaces.
But it is not the fault of the
pavement. Then the public au
thorities have to step in, make
a lot of arrests and earn the
reproach of having set up a
“speed trap.” There never is a
“trap” where roads are rough.
The explanation is that mo
torists do not exceed the speed
limit where doing so would
shake their cars to pieces and
upset their own stomachs.
Rough roads for safety. This
is the inference from experi
ence. Careful drivers who hab
itually rspect the law will not
be annoyed by the official act
J ivities. But they have more
than a casual interest in the
i ultimate results of the con
junction of smooth pavements
and speed fiends. All motor
dom would suffer were rough
roads made the rule because
too many motorists cannot be
trusted to use smooth pave
ments aright.
Public safety must be held
above public convenience and
comfort. Wherefore if misuse
of smooth highways makes for
unusual danger to the people,
it would be reasonable to com
pel reduction of speed by mak
ing a perilous pace impossible.
just for Fun
Some fellows gr. t the idea that
all it takes to get their names
in the social register is a dress
suit and a cane.
A Hyder man declares it is a
lot better to be born lucky than
industrious.
Its never so cold or hot as the
thermometer makes it seem.
Don Mills says its better to
fall down on a job than lay
down on it.
Traditions of the sea run in
families. Many a lad in the
Navy today had a father who
used to pilot schooners over
the bar.
USE DISCRETION
If a tryst with Leap Year
You intend to keep,
This in mind then keep, dear,
Look before you leap.
If you can’t say No, you can’t
expect to live within your in
come.
The human knee is just a joint
and not entertainment as some
people think. Please bare this
in mind
She was in Alaska looking
over a fox farm. After admir
ing a beautiful silver specimen,
she asked her guide: “Just
how many times can the fox
be skinned for his fur?’’
“Three times, madam,” said
the guide gravely. “Any more
than that would spoil his
temper.”
Practice doesn’t make perfect
if the practicer has no talent
for what he’s practicing.
The patient who had been put
an a diet of eggs and port was
asked by his doctor how he
liked his daily fare.
“It would be all right, doctor,
if the eggs were as new as the
port, and the port as old as the
2ggS.”
The barber asked the grouch
f he wished lilac, rose, or vio
let on the face when he had
finished shaving him.
‘None of them things for me,’’
snarled the grouch. “If I went
home with perfume like that
m my face my wife would say
smelled like a sink of in
iquity.”
j Then a man with a wide grin
?ot into the char.
‘When it comes to the finish,”
he chuckled, “you can put all
those nice smells on me. My
wife doesn’t know what a sink
>f iniquity smells like.”
A porter at a certain station
had a very red nose, which
caused no little amusement to
travelers in passing trains.
The new station-master had
lot been long at the station be
fore he asked, “Say, porter,
what made your nose so red?”
‘Oh, pride, sir, pride,” replied
the porter. “Its simply blush
ing with pride because it
doesn’t poke itself into other
people’s business.
The superintendent was ex
amining the childrenn at a cer
:ain school.
“Who write ‘Hamlet’?” he ask
ed.
rose and said, “Please, sir, 1
rost and said, “Please, sir, I
didn’t
The superintendent was later
•elating this amusing incident
to members of the school
board.
“Haw-haw!” guffawed one
member, “I bet the little ras
cal did all the same.”
Farmer: “How did ye come
by that black eye, Mose?”
Mose: “Ole cow had a way o’
flickin’ me face wi’ her tail, so
I tied a brick onto it.”
- A
Chamber
of
Commerce
Hyder, Alaska
Reliable Information
Relative To
PORTLAND CANAL
MINING DISTRICT
RUTHLESS RHYMES
Little Mary, sad to tell,
j Threw the baby in a well;
! Mother chided, “Now my
1 daughter,
j You have spoiled our drink
| ing water.
“How did the Smith wedding -
go off?"
“Fine-until the parson asked
th6 bride if she’d obey her hus
band.”
“What happened then?”
“She replied, ‘Do you think
I’m crazy?’ and the groom,
who was in a sort of daze, said '
‘I do’.”
“What’s the matter with you?”
asked the cop at 3:30 A. M.
"I’m lost,” explained the wan
derer.
“Don’t you know your way
home ? ”
“Sure I do, but that ain’t where
I want to go.”
Billy Bore (listening to talk
ing machine record): “That’s a
good one. What is it?”
Wally Smart: “Show Me the
Way to Go Home ‘I hop^d it
would appeal to you.”
PORTLAND CANAL LODGE
1218
LOYAL ORDER OF MOOSE
Meets Second and Fourth
Thursdays
Second Thursday in Hyder
Fourth Thursday in Stewart
PROFESSIONAL
|8lue
^Hornca at 'JCatu
Pg5*r, Alaska
FRANK A. METCALF
CIVIL A MINING ENGINEER
U. S. MINERAL SURVEYOR
JUNEAU ALASKA
GEORGE G. 6RI6SRY
Attorney - at - Law
KETCHIKAN, ALASKA
John Horland
MINING
Hyder, Alasaa
CHAS. F. SAHDFORD
NOTARY PUBLIC
HERALD OFFICE
HYPER FUEL >
DEALERS IN
WOOD, COAL, HAY and GRAIN
GIANT POWDER AND EVERYTHING NECESSARY •
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P BURNS 8c CO., LTD.
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FRESH KILLED MEATS
SOLE AGENTS FOR BARTON’S CIRCLE W.
HAMS AND BACONS
Fresh Butter ft Eggs Pure Lard & No. 1 Poultry
TRY OUR SUGAR C URED PICNIC HAMS
BEEF IS YOUR CHEAPES T FOOD; EAT MORE OF IT
A. J. MAYER
P O BOX 12~
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