HYDER WEEKLY HERALD
Established 1924
Published Every Saturday' at the Herald Building,
Second Avenue,Hyder, Alaska.
Chas. F. Sandford . Owner and Publisher
Entered as second-class matter at the postoffice at Hyder,
Alaska, under the act of March 3, 1879.
SUBSCRIPTION RATES.
By mail, pottage prepaid, at the following rates>
One year in advance... $5.00
Six months in advance. $2.50
One month in advance.....50
Single copies .-.10
„ ADVERTISING RATES.
Transient Display Advertising, per inch, per issue .$.60
Minimum Charge. 1.00
T.eading Notices, per line, per issue . 20
Notice of Forfeiture, single claims, 14 issues,.$i5.00
Notice of Forfeiture, additio nal claims, each $2.60
Applications for Patent, 10 issues, per line, .50
Other legal advertising not specified, per line, .15
Unlbss otherwise agreed, all transient advertising is pay- I
able in advance at specified rates.
Note—Extra charge will be made when unusual compos
ition is required.
NOTICE TO A DVERTI5ERS
Changes in display Advertising for current weekly issue
muse be presented not later than the Wednesday evening
preceding the day of issue (Saturday) or insertion will
be delayed until the following week.
AN INDEPENDENT NEWSPAPER
Tnis newspaper is not connected in any manner with any
stock brokerage firm or other establishment associated in or j
interested in the sale of mining shares and publishes no in
formation relative to local mining development that is not be
lieved to be in full accord with fact.
PRACTICAL BOOSTING
In its efforts to induce the lo
cal public to realize the advan
tages to the community of buy
ing at home, the Herald has
published yards of arguments
aimed in that direction and we
are glad that our efforts have
been warmly endorsed by the
more progressive business ele
ments who realize the value of
such propagandic influences in
shaping the public mind. For
the praise bestowed on many
occasions we are indeed thank
ful and we will continue to em
ploy our best efforts in this re
spect in the future. There is
however, another side to the
subject of home-town buying
propaganda that local business
men appear to have overlooked
entirely. This is the incontro
vertible fact that the mer
chants themselves can do more
to induce home-town buying
than all the newspaper urging
that can be written.
In any buy-at-home cam
paign the merchants must do
their part if it is to attain suc
cess. If they have the goods
and are prepared to sell them
at competitive prices they
should advertise the fact. It is
proper that they should have
all possible editorial assistance,
but more can be accomplished
in the advertising columns than
on a dozen editorial pages.
Good mercantile service and
good merchandise, well adver
tised, are the best buy-at-home
agents there ever were or ev
er will be. Without the merch
andise, the service and the ad
vertising there is little use in
boosting and sentimental ap
peals.
The average citizen prefers
to buy at home and if he does
not do so there is some good
reason for his action. Question
ing his loyalty by continually
preaching to him is likely to
arouse in him a spirit of antag
onism - negative psychology,
the scientists call it.
There are merchants who do
not appear to know that adver
tising is a part of the mercan
tile service. It informs, sug
gests, and reminds, telling the
buyer what goods are in mark
et, where they can be obtained
at best prices. It is service just
as much as are clerk attention,
credit, delivery or anything
else connected with trade1
transactions.
!
Advertising is more import- j
ant than prices. We believe the
price question is one that, to
some extent, has been overrat
ed. The average person would i
father buy at home than else
where, for the convenience, it i
for no other reason. In most
cases he does not ob ject to
| paying a little more at home it
i he goods are right and have i
! been properly advertised to
him. We have noticed in a long'
lew-paper experience that
rood advertisers get good pric
es.
When one picks up a news
j paper that is filled with attract
ivo advertisements-good copy,'
! illustrations and artistic typog
I raphy-we know that its town is
j prosperous. There may be some
ruy-at-home appeals in its edit
orial columns, but they do not
form a serial story—are not nec- j
issary. The whole appearance j
>f the publication proclaims!
hat the merchants and the
newspaper have adopted the
mly practical and efficient
method for keeping trade at
home.
Good goods, good service, fair j
Prices plus advertising will do J
he trick every time.
Kicking the Bootlegger
The bootlegger got another
f :olt the other day when the
president of one of the largest
western life insurance compan-1
ies told his eastern represent-;
stives to quit issuing policies!
to men who patronize bootleg
gers.
i “The stuff put on the market
by illicit dealers,” he is report
ed as saying, “endangers the
j health of the drinker, it lowers
| the vitality of the drinker and
I even if it does not kill or blind
him immediately, it lowers his
vitality, makes him more sus
ceptible to disease, and there
fore a bad insurance risk. We
were not afraid to accept the
moderate drinker before pro
hibition, but we are loath to ae
That is putting outlaw liquor
in a class with deadly disease
ccpt him now.”
germs. It means that business j
is bearing down on the bootleg- (
ger and his customers as it did j
on the intemperate drinker be- j
fore prohibition, and that nat-1
ional prohibition is one step |
nearer a fact.
Just for Fun
The man who thinks he can
not be fooled already is.
Every woman craves to be
skinny in the right places and
fat in right places.
Be sure you’re right and then j
go ahead and tell the critics to j
seek a warmer climate.
Every dollar saved buys an-1
ether stone in your fortress of j
independence.
A lot of people have a good i
aim in life but many of them i
fail to pull the trigger.
The Blueberry Kid says a bus
iness man succeeds in propor
tion to his ability to satisfy the
desires of his customers.
Roll downward, roll down
ward, O skirts in thy flight,
And cover her knees again—
rust for tonight!
The Blueberry Kid says the
polls are places where you go
to decide who will spend your
money.
It cannot be denied that every
married person has taken at
least one desperate chance
with fate.
Someone suggested the othei !
day that the Chamber of Com-1
merce sessions are not so popu
lar now because the seats are
so hard.
Mother: “Freddy, Aunt Mary
will never kiss you with that
dirty face.”
Freddy: “That’s what I fig
ured.”
And did you hear about the
absent minded man out in the
States who shot his wife and
told the burglar not to get ex
cited?
A fashion note in one of the !
big magazines says that the
right type of sleeve will make j
a woman’s arm more attract
ive. But who in heck looks at a
woman’s arm any more?
Sweet Young Thing (confi
dentially to her pal) : “And,
oh, Sue; when he put his arms
around me I wanted to scream
but I couldn’t, and when I fin
ally could, I didn’t want to.”
A young lawyer, pleading his
first case, had been retained by
a farmer to prosecute a rail
road company for killing twen
ty-four hogs. He wished to im
press the jury with the magni
tude of the in jury and with the
seriousness of the case, so he ,
said:
“Twenty-four hogs, gentle
men. Twenty-four — exactly ;
twice the number sitting there
in the jury box.”
ALASKA NOTES
Culled From the Newspapers
Of the Territory.
Alaska airmen again barred
death in the northland when
Pilots Matt Nieminen and Al
bert Cope flew to the Cook In
let district recently and found
and carried Fred. "Mulligan”
Gotherberg, -a trapper, who
was ill from exposure, to the
Anchorage hospital. The found
Gotherberg’s cabin from a
scanty description given by a
government school teacher,
who brought news of Gother
berg’s condition to Anchorage.
John Skinner, well-known
Alaska pioneer, died recently
in Seattle from tuberculosis.
H-ydroplane landing ports
will be constructed early this
year at Petersburg and Wrang
ell, according to announcemeni
made by R. J. Sommers, Terri
torial Highway Engineer. The
woi k will be done under coop
erative agreement between the
municipal governments and the
Territory. The cost of each
port, exclusive of the property
used, is estimated at $8,000.
The Ketchikan airport is ex
pected to be finished by April
1. Thf war department has
issued a permit for a port at
•Juneau covering a site on Sal
mon creek.
Encouraged over finds made
last year in the Wild River
country, a number of Koyukuk
mining men are planning to go
there in the spring to look over
lie country. Eight or ten men
if that section are said to be
contemplating the trip. A piece
if quartz, literally covered
with gold was found in the
IVildJtiver district and brought
o Fairbanks last summer.
Nearly $300 was hammered
lut of the piece. The district
lies 50 miles from Betties by
air line and thej stampederd
plan to take in their supplies
ly plane, as the rivers do not
ipen up until late June or ear
ly July. '
The frozen body of Olaf Ren
os, 42, was found recently
aear Nome and two miles out
m the Bering Sea ice, after
lie and a companion had been
caught in a fierce blizzard
while running their trap lines.
Die other man reached an old
cabin and was found to be all
eight.
Press reports announce an
important placer strike on
Lower Poorman Creek in the
Ruby district. Ground running
from $2.50 to $4 a foot for a
distance of one and a half
miles is said to have been
found. The ground has all been
located.
Dan. Jones, prominent Alas
kan and for many years with
he Alaska Road Commission,
is superintendent at Nome and
Fairbanks, died recently at
Los Angeles.
Absolute starvation would
'ace the natives along the Arc
;ic coast from Kotzebue to De
marcation Point this winter ex
cept for reindeer, as the fur
latch up to this time has been
ess than a tenth of the usual
imount, according to a radio
Tom Point Barrow. Lemming,
i species of mouse, which the
foxes eat, were killed in an'ep
idemic last year, forcing foxes .
and even owls to seek new
hunting grounds. The Bar
row reindeer herds of 10,000
j reindeer is ample to carry the
Barrow village through what
old natives say is a typical star
i vation year. -•
WATCHES! WATCHES!
Waltham 17 and 23 Jewels
i Hamilton 19 and 21 Jewels
{ Elgin .7 and 15 Jewels
Wrist watches, Waltham, El
gin & Hofes, $12.50 to $25.00
Jewelry made to order, repair
work Anything in jewelry fur
nished on short notice,
i Crosley Radios on Hand. Come
In And Look Them Over.
THE NUGGET SHOP
PORTLAND CANAL LODGE
1218
j LOYAL ORDER OF MOOSE
Meets Second and Fourth
Thursdays
i Second Thursday in Ilyder
Fourth Thursday in Stewart
i
PROFESSIONAL
JVttontcp at ^lauj
jRybtr, .Alaska
FRANK A, METCALF '
CIVIL & MINING ENGINEER
U. S. MINERAL SURVEYOR
JUNEAU ALASKA
CHAS. F, CANDFORD
NOTARY PUBLIC
HERALD OFFICE
IVtUiam Jii'sse
U. S. MINERAL SURVEYOR
217 Commercial Building
KETCHIKAN, ALASKA
A
NOYES HO AT COMPANY
Operating M. V. Fairbanks, Carrying U. S. Mails
FREIGHT and PASSENGER SERVICE BETWEEN
HYDER and KETCHIKAN
Leaving Ketchikan 9 A. M. Tuesday
Leaving Hyder 2 P. M. Wednesday
Hyder Dock Company, Hyder Agents
V.
A. J. MAYER
P O BOX 123
...HYDER MACHINE SHOP...
H Y I> ER CIA U A O K
Plumbing Steamfitting Black-smithing General Repairs
Authorized Ford Agent
Genuine Ford Parts
AGENTS FOR FAIRBANKS, MORSE
ENGINES & MACHINERY
HYDER ALASKA
JOBPRINTING
DEPARTMENT
BVSINKSS STATIONERY
CARDS, LETTER HEADS, BILL HEADS,
STATEMENTS, ENVELOPES, INVOICES,
j SHIPPING TAGS, SPFCIAL BLANKS,
TICKETS, ETC.
KOC IAI. STATIONERY
INVITATIONS, ANNOUNCEMENTS, PRO
GRAMS, CARDS, MENUS, ETC.
POSTERS, HAND BILLS
CIRCULARS, PAMPHLETS, FOLDERS,
PLACARDS, ETC.
We Specialize In Ruled Forma Of Every Character For
Mining And Business Purposes.
We Print Unit Certificates, Stock Certificates, Sub
scription Forms, Unit Agreements and all forms re
quired in the organization of Syndicates and Stock
Companies. Get our prices before sending Outside.
SATISFACTION GUARANTEED
ESTIMATES CHEERFULLY FURNISHED