HYDER WEEKLY HERALD
Published Every Saturday
Application made for entry at the post office at Hyder, Al
aska, as second Jass matter,und«r the Act of March 8,
1879.
. Chas. F. Sandford.. Editor.
SUBSCRIPTION RATES.
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One year in advance. . $5.00
Six months in advance.$2'!S0
One month in advance....50
Single copies .....10
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. Transient Display Advertising, per inch, per issue .$.50
Minimum Charge.1.00
Heading Notices, per line, per issue . 20
Notice of Forfeiture, single claims, 13 issues, $15.00
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Applications for Patent, 9 issues, per line, .60
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Unlfess otherwise agreed, all transient advertising is pay
able in advance at specified rates.
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Changes in Display Advertising for current weekly issue
must be presented not later than the Wednesday evening
preceding the day of issue (Saturday) or insertion will
be delayed until the following week.
Subscribers will confer a favor by reporting any fail
ure or irregularity in the delivery of their papers.
AN INDF.PPINDENT NEWSPAPER
IF EVERYONE BOUGHT
HERE
What would be the dividends
payable to Hyder if every citi
zen on December 31, 1928,
could truthfully say he or she
had not violated a community
resolution to buy only at home
during 1928?
The increased business which
would accrue to local mer
chants from such a community
resolution might seem inconsid
erable to those who buy sel
dom if ever through the mails,
but to the person acquainted
with the extent of the money
order business transacted by
some of the big mail order
houses it can be realized that
the community losses are al
most staggering in many in
stances. Even in the case of
small communities like Hyder
or Stewart,, the volume of bus
iness transacted with the mail
order houses frequently reach
es astonishing figures.
At this time, when commun
ity cooperation and loyalty are
doing so much for community
growth and prosperity', it seems
that an intensive and concert
ed campaign for one solid year
for 100 per cent incalculation
of the “buying at home” hab
it would discover for almost ev
ery community the hidden
“fountain of prosperity.”
Presupposing that the mail
order catalogue cover had been
clamped down tight for one
year by the whole community,
the probable benefits likely to
accrue to the whole commun
ity are amazing. Firstly, thou
sands of dollars annually sent
out of town would pour into
our home-town stores. The in
creased business would En
courage store improvements,
the purchase of larger stocks,
the lowering of prices and
otherwise improving their ser
vice. The benefit to the public
of better stores, larger stocks,
lower prices and better service
is obvious. Business begets bus
iness. It is the busy town which
attracts new industries, new
business, new citizens, new
buildings.
Population increases will
bring in their train more build- j
ings, more street improve-!
ments, better sidewalks, more ;
street lights and many other j
improvements. And the start of j
of all this lies in spending one’s
money at home.
Is there anyone who doubts
that Hyder would be a bigger
and better and more prosper
ous town for everyone here in
1929 if everyone bought at |
home in 1928?
-o
ECONOMICAL
ADVERTISING.
Competition for business is
keen throughout the country
and is likely to remain so. This
year and the years following
are a time to buy advertising
economically, to match in ad
vertising the increased effic
iencies of pi'oduction.
Newspaper advertising is low
cost, productive, localized ad
vertising. It is the logical aid
of business at a time when vol
ume i3 large, when hand-to
mouth buying puts a premium
on flexibility and control. News
paper advertising permits more
speed because, as some one has
put it, it has four wheel brakes.
It can be focused without
waste upon the markets of the
greatest buying nation in the
vorld. It reaches the greatest
number or people that can be
reached by any known method.
The seed that it sows is plant
ed in fertile soil. By this we
mean that the merchant who
buys newspaper advertising
space knows that it is covering
his trade area and reaching the
maximum number of old and
prospective customers in that
territory.
Newspaper advertising, and
newspaper advertising alone,
can sell anything from patent
medicine to automobiles. It has
done it, it is doing it and will
continue to do so.
Just for Fun
The only music that is typic
ally American is that made by
the mocking bird, the saxo
phone and the cash register,
according to the Blueberry
Kid,who has been hibernating
for some time while studying
some of the reasons why we are
as we are.
—
The Chicago university prof
essor who declares that the
Apostle Paul had a stenog
rapher who took his epistles in
shorthand, may discover on
further examination that they
were written on a typewriter.
“September Morn” doesn't
occasion the sale of opera
glasses she once did.
Doubt and curiosity, if right
ly directed, lead to wisdom.
Home is a place where a man |
can do as he chooses, provided j
what he chooses is what his \
wife wants done.
We know a man who became
wealthy after his wife divorced
him on the gr<gind of incom
patibility and now she feels
that their temperments would
be entirely compatible.
Very fat lady: (to bell boy) !
“Boy, call me a taxi.”
Bell-hop: “Excuse me, ma’am 1
did you say taxi or truck?” i
• A certain local young man is
sore at a certain local young
lady who, he says, asked him if
he would like to take a nice,
long walk, and when he told 1
her he would be delighted, she ;
said: “Well, don’t let me de- •'
tain you.”
Judge Arnold says men are
somewhat like a train—they
are at their best when on the
level.
A woman can explain any
thing but a gray hair.
Little Mabel was poking at
something in the grass.' Sud
denly she cried: “Oh, mother,
here’s a little green snake!”
Her mother, one of those caut
ious women, replied: “Keep
away from it darling, it might
be just as dangerous as a ripe
one.”
The only thing some of us
can do that everybody will like
! is to die.
'
* -
Ben Oien says he knows a
girl who is so dumb she thinks
a combination-shot is a pair of
undies gone to the ragman.
Ed. Reynolds says the nak
ed truth is far less attractive
if bow-legged.
The he-martyrs of old suffer
ed a lot, but they never had to
go shopping with a woman.
Why expect Congress to
solve the flood control prob
lem? It can’t even stop the
flood of laws.
It seems that a well dressed
girl today is one that turns out
in less than she turns in in.
Two friends were having an
indignation meeting of their
own. Both had suffered do
mestic strife and now were
comparing notes.
“Aren’t women the limit?”
growled the first. “We hus
bands don’t know anything at
all and our wives know every
thing.”
“Well,” said his companion in
misery, reluctantly, "there’s
one thing my wife admits she
doesn’t know.”
“What on earth is that?”
“Why she married me.”
When there’s enough flesh to
r- ---■-—
4
keep the knee from being
bony, there's too much some
where else.
I The following sign was posted
| in the postoffice at Tonkawa,
Oklahoma, shortly prior to
Christmas: ‘No Packages Ac
cepted Wrapped in Holy Pap
er."
Probably the funpiest definit
ion in the dictionary, when you
consider everything, is this:
Cantaloup, a melon of delicate
flavor.
The Good Samaritan nowa
days draws up beside the road
and lends a fellow a quart of
gas to get. to the next filling
station.
Jim. Roberts says when a man
has spent a lot on a girl he
often marries her for his mon
ey.
PORTLAND CANAL LODGE
1218
LOYAL ORDER OF MOOSE
Meets Second and Fourth
• Thursdays
Second Thursday in Hyder
Fourth Thursday in Stewart
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