HYDER WEEKLY HERALD
Published Every Saturday
Application m*>de for entry at the post office at Hyder, Al
aska, as second lass matter,un'W the Act of March 8,
1879.
Chas. F. Sandford.ZTT..Editor.
SUBSCRIPTION RATES.
By mail, postage prepaid, at the following rates;
One year in advance. $5.00
Six months in advance.$2.50
One month in advance. 50
Single copies . 10
ADVERTISING RATES.
Transient Display Advertising, per inch, per issue ...$.50
Minimum Charge. 1-00
Heading Notices, per line, per issue —. 20
Notice of Forfeiture, single claims, 13 issues, $15.00
Notice of Forfeiture, additional claims, each $2.60
Applications for Patent, 9 issues, per line, .50
Other legal advertising not specified, per line, .15
Unlfesa otherwise agreed, all transient advertising is pay
able in advance at specified rates.
Note—Extra charge will be made when unusual compos
ition is required.
NOTICE TO ADVERTISERS
Changes in Display Advertising for current weekly issue
must be presented not later than the Wednesday evening
preceding the day of issue (Saturday) or insertion will
be delayed until the following week.
Subscribers will confer a favor by reporting any fail
are or irregularity in the delivery of their papers.
AN INDEPENDENT NEWSPAPER
WHO PAYS?
“The merchant who does not
’.dvertise pays the advertising
bill of the one who does,” says
the Valdez Miner.
“Every merchant in business
pays for' advertising whether
he uses it or not,” the Miner
continues.
If a competitor’s advertising
takes any business away from
h?m. the profit he would have
made on the lost sale is what
he pays for the advertising of
his competitor.
You have, perhaps, wonder
ed how some stores can spend
such enormous sums for adver
tising. That is easy to fathom.
Their competitors who don’t
advertise, and whose business
they take, pay for their adver
tising.
Say the Smith family is a
customer of yours. They have
$60 they intend to spend with
you. They read the advertising
of your competitor and are in
duced to spend their 560 with
him instead of spending it
with you. The store makes
twenty per cent, or twelve dol
lars, on the sale. They deduct,
we will say, the one dollar ad
vertising cost and have eleven
dollars profit they would not
have had only for their adver
tising.
Who paid for this advertis
ing?
Did the advertiser pay? No.
He got the cost back and prof
its besides.
Did the purchaser pay? No.
He paid only the regular price.
Then who did pay?
The merchant that did not ad
vertise paid for his competi
tor's advertising. He not only
paid for the other fellow’s ad
vertising but he paid out of his
cash drawer the profit his com
petitor made on the sale. The
merchant that doesn’t adver
tise pays the advertising bill
of the one who does. He pays
in loss of sale and loss of prof
it.
The merchant that loses busi
ness through not advertising
has such high overhead and
unit sale cost that he cannot
possibly sell goods as cheaply
as the store that increases its
sales and reduces its costs with
advertising.
-0
THE PERFECT CITY.
Any city which hopes to be
come a beautiful, well-order
ed, free, organic municipality
must accept new standards and
find ways and means of apply
ing them to itself. Certain it
is that any limitations placed
upon a progressive municipali
ty should be broad enough to
make it possible to undertake
such steps, in the interest of
future development, as are nec
essary to put into constructive
operation the new standards
which are generally accepted.
In the final analysis, it must
be clear that a city which
makes wise use of its oppor
tunities imposes no real burden
upon anyone.
There is no such thing as a
perfect city, of course. But
there is no reason why Hyder
should not become a splendid
little city in course of time if
the proper steps to that end
are taken at this time. Perfect
ion is not merely a matter of
population. To the contrary,
:he best city may be the small
est city, but it must be a good
place in which to live, a sat
isfactory place in which to
work and transact business and
rn attractive place for visitors,
[t must be a city which stands
out preeminently as a city of
friendliness and neighborli
less—a city that loves to give
attention to the little things
"hat make visitors and sojourn
ers desire to return into its
'old on every possible occasion.
It must be a city with the love
of service developed to as high
a degree as any city anywhere
may hope for and expect..
Cities have the ambition to
ascend to great heights when
they have built their foundat
ion with an understanding of
the main essentials which go
into the development of munic
ipal prestige and good will.
Without these attributes some
cities may become richer and
larger, but they do not and can
not become better.
Just for Fun
Pluck may have more to do
with success than luck, but we
must find the right people to
pluck.
The trouble with an attractive
woman is that she attracts so
many other men.
Its a toss up as to which is the
worst pest, the aggressively in
telligent person or the out-and
out bore.
It was just about 30 years ago
that the Rainy Day club began
its agitation for shorter skirts.
It was a good idea, but they
failed to equip it with brakes.
Another pathetic little feat
ure of everyday life thinks Ed.
Reynolds is a genuine hand
tooled leather billfold without
anything in it.
| Mr. A: “I am looking for some
body to lend me ten dollars.”
Mr. .B: “Well, its a nice day
: for it.”
Early to bed, early to rise, and
your girl goes out with the
other guys.
Cinch: Being the coal man
and the ice man too.
A simple countryman saw a
gaudy plumaged parrot on the
roof of his cottage.
He climbed to capture it.
The parrot looked at him, and
said sharply, “What do you
want?”
The countryman touched his
cap. “Beg pardon, sir. 1
thought you was a bird.”
It is getting harder all the
time to say which beverages
and blondes are synthetic.
The typewriter is 50 years
old, but a lot of them still know
very little about spelling.
There is more true philosophy
in an inch of laughter than
there is in a yard of sarcasm.
If he sits on the hote? porch
and talks loosely of million
doilar deals with the power in
terests, he is probably wonder
ing whether his job will be
there when he gets back.
It doesn’t pay to be crooked,
look where the hair pin and
cork screw are now.
Pink is punk when worn by
a blonde.
A wet smack—kissing a girl
in the rain.
W. C. T. U. wants a dry plank
in both parties. Both have dry
planks, but they don’t seem to
float.
Mrs. Snap: “Do I look all
right in my new dress, dear?”
Mr. Snap: “Better get in a
little farther, if there’s room.”
“Do you know,” she said to
hubby, as he was shaving, “I
weigh only 110 pounds with
out my clothes on?”,
“Where were you weighed?”
“At the meat market. Mr.
Her—Sakes alive, you’ve cut
yourself!”
An old lady, visiting an in
sane asylum, observed the lun
atics at work. One man was
'landing in a corner, idle.
‘My good man,” inquired the
0. L., “why don’t you work?.
Aren’t you crazy?”
‘Yes mum, but not that
crazy,” the man replied.
We don’t know what we can
do until we try, and some of
us don’t like to try for reasons
best known to themselves.
Clown—What became of the
ventriliquist you used to have ?
Vaudeville Manager—Oh, he
found he could make more
money selling parrots.
_
Fall Bride: “Dear, if I do the
cooking for a whole year, what
I do I get?”
Fall Bridegroom: “My life in
uirance.”
! She was only a gold-digger’s
j daughter but she was mining
i her own business.
When you find a person
proud of the past don’t probe
too deep into the present and
don’t let the future worry you.
“Joe, I had a dream about
you last night.”
“What was it?”
“I dreamt I saw you riding
down the street on a donkey
singing ‘Me and My Shadow.”
Customer: No, I simply could
not wear this coat; it is too
tight.
Clerk: Pardon me, madam;
but I’ve shown you all of our
stock now. That’s your own
coat you have on.
Chamber
of
Commerce
Hyder, Alaska
Reliable Information
Relative To
PORTLAND CANAL
MINING DISTRICT
The problem of the modern
condensed house is to keep the
kitchen big enough to hold
both the refrigerator and the
stove without having them side
by side.
A fourth grade teacher wrote ;
to the parents of one of her
pupils: “I am afraid that Rob
ert is playing truant, and 1
would like your co-operation
! in securing better attendance
| record from him.”
j Rack that afternoon came the
i answer: “Dere Teacher. If
I Bobby is playing truant he
! didn’t learn it at home. We are
church peepul and hain’t got a
card in our house.”
Dear Sir:
In reminding you of your ac
i count, we do so only because
| of great stress. On the first of 1 (
j the month we must meet our I
j pay roll and, as halfway meas- i
j ures don’t go, we are forced to j
i ask you to give us a push in the j
I right direction.
Cordially yours,
i
PORTLAND CANAL LODGE
1218
LOYAL ORDER OF MOOSE
Meets Second and Fourth
Thursdays
Second Thursday in Ilyder
Fourth Thursday in Stewart
PROFESSIONAL
Jzvm&t y&luz
(Attorney at ^ato
Jlybcr, JMaakn
FRANK A. METCALF
CIVIL & MINING ENGINEER
0. S. MINERAL SURVEYOR
JUNEAU ALASKA
>»■—.■■■•. ' i*
GEORGE B. GRIGSBY
Attorney - at - Law
KETCHIKAN, ALASKA
John Hovland
Assay Office
Hyder, AlasKa
CHAS, F, C'NDFORD
NOTARY PUBLIC
HERALD OFFICE
■■•I
HYDEH FUEL CO.
DEALERS IN
WOOD, COAL, HAY and GRAIN
GIANT POWDER AND EVERYTHING NECESSARY
t-§ FOR BLASTING §-f
Hauling and Storage —o— General Dock AgecU
PREMIER AVE. NEAR FIRST
P BURNS & CO., LTD.
WE SELL ONLY GOVERN MENT INSPECTED
FRESH KILLED MEATS
SOLE AGENTS FOR BARTON’S CIRCLE W.
HAMS AND BACONS
Fresh Butter & Eggs Pure Lard & No. 1 Poultry
TRY OUR SUGAR C URED PICNIC HAMS
BEEF IS YOUR CHEAPES T FOOD; EAT MORE OF IT
A. J. MAYER
P O BOX 12H
..RYDER MACHINE SHOP...
HYDER GARAGE
Plumbing Steamfitting Black smithing General Repairs
Authorized Ford Agent
Genuine Ford Parts
AGENTS FOR FAIRBANKS. MORSE
ENGINES & MACHINERY
HYDER ALASKA
BBBBSBBBB22222!!!!2!5!!!!!522!5£!2S!!!!!S!SSB!BaaaaaaaaBaBaaBIIBaaaBBBa|||,,iBSB
NEW BUSINESS FOR HYDER*
WE HAVE INSTALLED AN UP TO DATE PLANT
FOR THE MANUFACTURE OF
RUBBER STAMPS
ALSO A LINE OF DATERS, STAMP PADS, INKS
AND ACCESSORIES.
Work Guaranteed Satisfactory or No Charge.
THE HYDER HERALD STAMP WORKS