HYDER WEEKLY HERALD
' Published Every Saturday
Application made for entry at the post office at Hyder, Al
aska, as second ^lass matter,und^r the Act of March 8,
1879.
Chas. F. Sandford.. Editor.
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AN INDEPENDENT NEWSPAPER
VALUE OF A NAME.
What’s in a name? The
answer for generations back
has been “nothing.” True a
rose by any any other name
would smell as sweet but try
to sell it under a different
name if you would better esti
mate the value of a name.
The name of Alexander, Han
nibal, Caesar and Napoleon
evacuated walled cities, turned
whole armies into disastrous
retreat .and conquered em
pires .Those names obtained
their magic from the deeds of
their owners.
Because his name might have
been Smith would not have
prevented Shakespeare from
writing his classic tragedies
and in spite of their common
names George Washington and
Abraham Lincoln won immort
al fame. Genius is as accidental
as its name.
And yet American manufact
urers spend millions annually
on names. For the purpose of
establishing a trade name busi
ness enterprises conduct nat
ion-wide and even world-wide
advertising campaigns. To
many manufacturers the name
of their product is their fortune
a fortune which could not be
amassed without the aid of ad
vertising.
Modern business has learned
that the three essentials for
success in merchandising are
a worthy product, a trade
mark and an adequate adver
tising campaign. Advertising
is as essential to retail busi
ness as to the manufacturer.
--:-o
STYLES SWING BACK.
There are a lot of folks who
call themselves conservatives
and laugh at young land lub
bers with nautical ly full and
flappy trousers. But let them
beware lest they open them
selves to the recounting of
some discounting history.
It isn’t necessary to be a cen
tenarian to bear witness to the
historical fact that the flaring
trousers and high-buttoned
jackets in vogue today were
copied in their entirety from
the styles of 50 years ago.
Specimens from the original
patterns exist in those rurai
homes where the head of the
family is using his wedding
costume for his Sunday besr.
It wasn’t more than a few years
ago that the well-groomed
town boys were “guying” the
country rustics for the same
wide trousers and short and
high buttoned coats now grac
ing the windows of the most
exclusive city tailors.
But let those who are prone
ro make merry over modern
styles, whether for men or
women, and to pride them
selves upon being the product
of a more sensible generation
of youth, hearken back to the
days of the Ascot tie which
consumed more silk than a
■hirt, and of the Prince Albert
and other obsolete cut-aways,
which would precipitate a ri
ot if displayed in public today;
and of the light gray and
bright lavender pants, which
without exaggeration would
make two pair of the most ex
treme specimens of the mod
ern make.
With styles in clothes coming
and going over night, it ill be
hooves the most conservative
dressers to criticise or ridicule
others for the manner in which
they decorate their persons.
We maybe wearing tomorrow
hat which we laugh at today
and, after all, while the city
boy has been calling his coun
try cousin a rube the country
boy has been calling his city
cousin a boob.
-o
THE CHANCE GOES BY.
A man does not always know
his chance when it comes to
him, but if he lets it pass, he
will learn in time that it went
by. Then, too late, he will over
whelm himself with reproaches
for not seizing the golden op
portunity.
Business men decry tardiness
in those whom they employ,
for that means not simply the
waste of time that should be
spent in work, but the failure
to be present wherl Opportun
ity, coming without warning,
knocks peremptorily and, be
ing unanswered, summarily de
parts .Returning belated, one
may listen eagerly for a rep
etition of that summons to rise
and confront Destiny face to
face, but it does not come. The
great chance appeared unher
alded and found us wanting
and went away, leaving no ao
dress with which we may com
municate.
For our chances do not come
with brass-band music anu
pennons waving .They stealth
ly approach; they seldom ad
vertise. They come, like suc
cessful burglars, when we ex
pect them least. “If only We
had known!” we cry with vain
regret. But .they promptly
went where there were others
waiting for them, with trim
med lamps. These others seiz
ed what might have been oui
own, and all our boast of what
we might have done had oui
“luck” been different is un
availing.
What is luck? Most of the
time it means to be in the
right place at the right mom
ent. The one who is there is
| the winner over one who is
slsewhere. And he who is there
must be present not simply in
the physical sense; he must
attend with all his faculties.
As Shakespeare reminds u»,
it is of no use to have our eyes
open if “their sense is shut.”
A sentinel may be at his post,
but he is futile if he sleeps.
Thus to recognize and to im
prove the opportunity one
must be broad awake to it.
Just for Fun
A hustler has no time for bad
luck.
The best nation in the world
is explanation.
Lots of girls think the dishes
wash themselves.
There may be safety in num
bers, but not in auto numbers.
Life is soft these days. Think
of a knight in armor afflicted
with hives.
Take care of the children’s
happiness and your own will
take care of itself.
What has become of the old
fashioned business man whose
evenings were spend “on the
books?”
Many a girl has lost a pros
pective husband by trying too
hurry him too much.
Success is not a matter of the
business a man’s in, but the
j man that’s in the business.
If living expenses get much
higher half the world will quit
wondering how the other lives
! for it will be dead.
i An inquirer wants to know if.
j waterworks is all one word or
• two words. “Waterworks” is
two words but some people in
sist upon spelling it with a hy
drant.
It is far better to be disap-1
pointed in love than in mar-;
riage.
Hush money sometimes talks,
loudest.
Nature is not so grand. She
gives nice children to lots of
people who haven’t sense
enough to raise them.
This is getting to be a very
practical old world. Even pres
ent day fashions leave little to
the imagination.
Orator: “I thought your pap
er was friendly to me?”
Editor: “So it is. What’s the
matter?”
Orator :“I made a speech last
night, and you didn’t print a
line of it.”
Editor: “Wfell, what further
proof do you want?”
“Yes we have two or three
positions open. Do you know
I anything about figures? ”
“Do I? I was lifesaver at a
summer resort for two years.” j
From all we understand the
flapper’s summer course cov
ers a good many laps.
A self-made man was respond-i
ing to a toast at a dinner.
“Yes,” he said, “I began life a
bare-footed boy, and see where
I am now.” “Yes, you are well j
! off,” put in a fellow guest
j quietly, “but you had a big ad- j
j vantage at the start.” “What
do you mean?” inquired the
other. “Well,” came the reply,
“you began as a bare-footed
boy, the rest of us began life
as bare-footed babies.”
“Am dere anybody in de con
gregation what wishes prayer
I for deir failins’?” asked the
colored minister.
“Yassuh,” responded Brother’
Jones. “Ah’s a spen-thrif’, an’
Ah throws mah money ’round !
rackless like.”
“Ve’y well. We will join in
prayer fo’ Brotheh Jones—jes’
afteh de collection plate have
been passed.”
..—-T-a
I
Chamber
of
Commerce
Hyder, Alaska
-o
Reliable Information
Relative To
PORTLAND CANAL
MINING DISTRICT
- -- ' - " "
I
If you have ever seen a fat
woman in knickers you were
probably convinced that a man
is not the only animal wonder
fully and fearfully made.
“What is the difference be
tween a modern and an old
fashioned kisti?”
“About five minutes.”
Last chance to secure an up to
date dictionary free—page 3 !
TO ALL HOLDERS OF
SECOND LIBERTY LOAN BONDS
NOTICE OF REDEMPTION
All outstanding Second Liberty I»onn 4 i
per cent bonds of 1027-42 (Second 4’r»)
and all outstanding Second Liberty Loan
Converted 4 \\ per cent bonds of 1927-42 \
(Second 4 %’s) are culled for redemption
on November 15, 1927, pursuant to the
terms of their issue. Interest on all
Second 4’s and Second 41/4't» will nease on
■uid redemption date, November 15, 1927.
Holders of Second 4’s and Second
4*4’a will be entitled to huve the bonds
redeemed and paid at par on November
15, 1927. Such holders may, however,
in advance of November 15, 1927, be •
offered the privilege of exchanging all or
part of their bonds for other interest
bearing obligations of the Unitod States.
Holders who desire to avail themselves
of the exchange privilege, if and when
announced, should request their bank or
trust company to notify them when
information regarding the exchange offer
ing is received.
Further information may be obtained
from any Federal Reserve Bank or branch,
or from the Commissioner of the Public
Debt, Treasury Department, Washington.
A. W. MELLON,
Secretary of the Treasury, i
Washington, May 9, 1927.
Genuine India Rubber Stamps
made to your specifications
right here in Hyder— Herald
Stamp Department.
PORTLAND CANAL LODGE
1218
LOYAL ORDER OF MOOSE
Meets Second and Fourth
Thursdays
Second Thursday in Hyder
Fourth Thursday in Stewart
PROFESSIONAL
^Errast |SU ue
JVttomqj at |£atu
Jljjber, ^Uaeka
FRINK A. METCALF
CIVIL £ MINING ENGINEER
U. S. MINERAL SURVEYOR
JUNEAU ALASKA
GEORGE R. GRIGSBY
Attorney - at - Law
KETCHIKAN, ALASKA
John Hovland
Assay Office
Hyder, Alaska
CKAS. F. SANDFORD
NOTARY PUBLIC
HERALD OFFICE
MRS. A. PERRY
GRADUATE NURSE
Answers Calls Night
or Day and
By Appointment
FIRST AVE. IN REAR OF
ALASKA HOTEL
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