Advertising Campaign For Salmon
Industry To Start Soon And Will
Continue During The Next Year
(Continued from Page One)
tion.
A recent survey of hund
reds of distributors shows
that dealer stocks of can
ned salmon are only mod
erate at present and are de
creasing from month to
month, Mr. Roberts stated.
Inventories at Pacific Coast
canneries, he said, drop
ped 19 percent in the year
ending December 1, 1935.
“While salmon packers
are pleased with this pro
gress”, Mr. Roberts said, *
“they consider the past
year as merely a step to
wards far greater consum
er demand for salmon thru
out the country. Confident
a real opportunity exists,
they have decided to back
their judgment with an ag
gressive national advertis-1
ing campaign featuring!
salmon’s ‘Big Three’ val
ues: nutrition, appetite ap
peal and economy. Eighty
five percent of average can
ned pack of the industry is
supporting this advertising
campaign.
the decision ot the sal
mon industry to launch this
ibig drive is of real signifi
cance to the trade”, Mr.
Mr. Roberts added. “It will
mean wider markets, more
sales, and greater profits
all along the line. Canned
salmon gives all housewiv
es an answer to the peren
nial problem of more var
iety and for others it offers
a ready solution to food
budget problems. This is
certain to be reflected at
■ the cash register.”
All details of the 1936
salmon campaign have not
yet been completed. Initial
advertising and merchan
dising plans have been ap
proved by the Industry
Committee and will be un
der way in time to develop
real momentum for the
Lenten season. The drive
will then continue at high
speed throughout the rest
of the year, according to
officials.
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Vi cal her Today
j
(U. S. Weather Bureau )
The low barometric de
pression charted on yester
day’s weather map south of
Kodiak Island has moved
eastward and is now cen
tered about 50 miles west
of Ketchikan. This condi
tion is attended by cloudy
and unsettled weather thru
out Alaska with occasional
snow flurries reported in
western, central and south
eastern Ala.SK i whila rain
was reported at Ketchikan
and southward over the
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Oregon and Washington.
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Flat, foggy, 2 below
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Kotzebue, snowing 5 above
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Leave Leave
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