' A COMFORTING NOTE—Two Daddy. Enunit Ashley to^swaln's
» feared Richard Ashley found his-mate 3/e, arrived aboard the sir
acre circle of protection from .the craft carrier. Randolph, one of 12
Cain in the~form of a tuba while ships . of k the, UA’* Second Fleet
availing arrival of his .sailor lash force that returned from the
father in Norfolk, Va., last week. Mediterranean. ' (AP Wirephoto)
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Billion Dollars Spent Annually
On Pleasure Boats In United States
The first comprehensive survey
ever taken of America’s fast
growing pleasure boat market—
conducted by Sindlinger & Co. for
the. Ziff-Davis magazine “Popular
Boating” has revealed that more
boats are being bought by more
Americans than ever before;
owners are spending a billion dol
lars annually; more than 83 per
cent of all leisure-time boats in
America are power-driVen.
This survey, the result of a year
long series of interviews with
more than 34,000 persons, in
cluded the three major boating
magazines, “Popular Boating,”
“Motor Boating,” and “Yachting”
in its analysis of the boating
market.
The billion dollars spent are
for related services and items
other than boats, making today’s
the biggest boating market ever.
The report showed the following
amount^. spent yearly pn items
other than boat purchases: (a)
$156.9 million for gasoline and
03; <b) $536.6 million for main
tenance and repair; (c) $383.3
million . for entertainment; Cal
$138.8 million for storage.
The Sindlinger report indicated
that the average age of potential
■■■ I..I I I.Vi
' ■ ( ■ ■ ■ ■ "
Do you grab a potential customer by the arm
and pull him into your store?
There’s an easier way.
Ask yourself one question: How valuable is
advertising to me?
Here's what the president of a Montana De
partment store has to say: “If I were suddenly
restricted to one and only one advertising me
dium, i wsulci board up the display windows,
discontinue all interior and departmental selling
displays, eliminate all informative show cards,
discontinue all sales meetings and sales incen
tives, stop all telephone selling—and continue
an aggressive business-building advertising
investment in the newspapers."
This merchant also terms newspapers “the
total selling medium.” What advertiser could
ask for more?
Phone 3123
THE KODIAK MIRROR
• vV- ' .5 * ■ / • > -i f • - ••• .. - - .
boat purchasers appeared to be
getting lower, with the strongest
desire present in .the 254o-34
year-old level. .
The flood of new boat owners
has brought with it many of the
aspects of mass consumer buying
familiar to other fields.
One example is installment buy
ing. 15 per cent of those contacted
in the survey have financed their
purchases of boats and boating
equipment on the installment
plan.
I
Today
The . film “Tarantula.” : Also
cartoons.
Sunday and Monday
An outstanding outdoors drama
With top names in leading foies,
magnificient photography in Cine
mascope and color and a power
fully-motivated plot—these add up
to good , screen fare in “The
Bravados/’
Gregory Peck has the lead role
in this screen version of Frank
OTldurke’s novel. The story stres
ses character * delineation, but
there is plenty of action as well
as real violence as the vengeful
hero hunts down and kills three
out of four criminals.
Joan Collins supplies the ro
mance in the story. Others who
play supporting roles are Stephen
Boyd, Albert Salmi, Henry Silva,
Barry Coe and Kathleen Gallant
Tuesday and Wednesday
“Too Much, Too Soon” is the
daring story of Diana Barrymore,
and stars Dorothy Malone as Miss
Barrymore, and Errol Flynn as
her father, the late John Barry
more.
Efrem Zimbalist, Jr., co-stars
as Diana’s first husband in the
film which is based on Diana
Barrymore’s best selling autobi
ography.
The cast is filled with well
known players, some of them
enacting actual persons. Flynn
portrays Barrymore in his later
years, when his film career was
coming to a close. “Too Much,
Too Soon” is a Wanner Bros. Pic
ture.
Thursday and Friday
A screen adaption of the sue*
cessful Broadway play, * “Time
Limit” deals with the betrayal of
American soldiers in a Red prison
camp in North Korea. Richard
Basehart is co-starred with Wid
mark, and the top-featured cast
includes such players as Dolores
Michaels, June Lockhart, Carl Ben
ton Reid, Martin Balsam and Rip
Torn.
Several of the sequences were
made at Fort Jay, Headquarters
of the First Army, on Governors
Island, in the bay off the lower
tip of Manhattan.
Widmark’s role is that of an
officer investigating charges of
collaboration with the Reds by
U, S. Army personnel. Basehart
appears as the accused officer;
June Lockhart as his wife.
NOTICE
Easter services will be held at
the Masonic Temple at 2 pm.
Sunday, March 29. The public is
invited to attend. 14-2n
NOTICE
The CHRISTIAN SCIENCE SO
CIETY holds services each Sun
day at 11 am., Sunday School at
9:30 am., and Testimonial meetings
the third Wednesday oi each
month at 8 pm. Reading Room
opens Friday 7 to9pra> andSatur*
day 2 to 4 pm. NEW LOCATION:
Corner of Mission Road and Alaska
Way, across from the Post Office.
.« ; tf«
... •
The
buried
. ..
treasure j
| of I
\ |
| Turn water
i
• Before the turn of the
oentury, buried treasure
was discovered &i the
little town of Turn water
in Washington State. The j
treasure was water! A j
most unusual water. A j
| water so fresh and pure
that it was naturally
perfect for brewing just \
as it flowed from the,
earth. It was here that
the Olympia Brewing
Company was founded. j
And today, over sixty
years later, the water
continues to flow in
unlimited quantity from j
deep artesian wells with
the precise character for |
perfect brewing. Rarely, l
in all the world, has such jj
a water been discovered. !
It is this extraordinary j
brewing water that blends \
in and brings out the
more delicate flavors of \
choice hops and grains
... creating a refreshingly j
different beer of
unchanging excellence 1
and rare good taste.
the one
priceless
! ingredient S
I “Its the Water I
j \
G-41
OLYMPIA IftfWfNG CO.
(OtyM^WoMLvU.».A.