THE NOME DAILY NUGGET
GEO. S. MAYNARD, Editor '
RUSSELL G. MAYNARD, Manager.
Published every evening except Sunday by the NOME PUBLISHING
COMPANY, Nome, Alaska.
SUBSCRIPTION RATES
Delivered by carrier in Nome, Little Creek, and Sunset Creek, for
$2.00 per month.
By mail postage paid outside of Nome and vicinity, $1.50 month.
Subscribers will comer a I«vor if they will promptly notify the Of
fice of any failure or irregularity h I he delivery of their papers.
MEMBER OF ASSOCIATED PRESS
The Associated Press is exclusively entitled to the use for republica
tion of all news dispatches credited to it or not otherwise credited in
this paper and also the local news published herein.
Entered in the Post Office in Nome as Second Class matter._
GOLD AT SIXTY DOLLARS AN OUNCE
British economists and financial experts are advocating
increasing the value of gold to $60.00 an ounce.
The idea is not new with Great Britain, and those who
shout in holy horror at the Administration’s action in lifting
our own precious metal to $35.00 an ounce, by indulging a
little investigation will learn that immediately after the
World War Great Britain advanced a plan for liquidating
all war debts by the simple process of agreement among na
tions to increase the price of gold to $25.00 per ounce. In
this manner sufficient new capital would have been created
to liquidate the debts. France was the nigger in the wood
pile.
Gold is simply a token capable of being hoarded. Of
itself it is valueless save in the setting of a standard of val
ues as they affect exchange between nations. A man may
have a billion dollars worth of assets and not one dollar in
the yellow metal. Sc long as the tokens he exchanges for
the things he needs are accepted he does not need gold. It
is only when a crisis arises when other values depreciate by
lack of demand that gold becomes a cherished article.
To the man in the hills with a poke containing a fortune
in gold dust and lacking in a slab of bacon and a sack of
beans, gold carries no value.
But since some men wishes to hoard there is no reason
why they should be denied the privilege. But let them pay
for it.—Seward Gateway
SELLING YOUR WARES
Proof that it pays to tell the world of your wares if you
expect to sell them is shown in the annual report of the Puget
Sounders and British Columbians, tourist advertising agency
of which the Tacoma Chamber of Commerce is a member.
This association during the last year spent $20,000 in South
western United States with principal concentration in Calif
ornia.
California contributed 4,647 cars with 16,341 persons to
1934 attendance records of Rainier National Park. This was
twice as many cars as any other state excepting Washing
ton. It emphasizes again that if Washington state is to be
came known for the natural recreational advantages it has
to offer, we must advertise, and more extensively than ever
in the past.—Tacoma Progress.
Subscribe for the Daily Nugget, $2.00 per month by carrier.
NOME DRUG STORE
ONE SIP AND YOU’LL KNOW
CRAB ORCHARD is a genuine Kentucky Bourbon
naturally aged in charred oak and bottled straight
from the barrel.
ALASKA LIQUOR STORE
Opposite Telephone Office
ROUST AIRWAYS
MEMBER OF THE ALASKA AIR TRANSPORT
ASSOCIATION
When You Travel, Fly in our New
And Comfortably Heated Cabin
Planes_For Rates, Any Place,
Any Time, Call The
ROUST AIRWAYS
BASES AT NOME AND CANDLE
DID YOU EVER STOP TO THINK?
By Edson R. Waite, Shawnee, Oklahoma
Frederick E. Murphy, publisher of the Minneapolis
.Tribune, says:
“We have often heard about personality in advertising.
This expression has been overdone to the point that very of
ten too much personality is put in advertising. Through ov
erstress it becomes obnoxious to the very person it was
meant to impress.
“What is generally meant by personality (a fond expres
sion that not all advertising men fully understand or appre
ciate), is the application of certain human elements to the
promotion and selling of advertising. For instance, we
know that courtesy, tact and attractive presentation are pri
mary considerations. But actual personality is more than
skin deep. The intelligent mind is not always impressed by
simple blandishments.
“It is all very well to possess these primary qualities,
but they must be backed by sterner stuff. The man who sells
newspaper advertising should be ambitious to the point that
no one shall know more than he knows of the product he
sells. He should be able to meet every logical question with
a logical answer. If he cannot be logical, he may be tempted
to try deception. And deception is nothing more than dis
honesty. In this modern day dishonest methods will never
prevail for long.
“The advertising man should be sure of his product:
that is, of its merit by comparison with rivals. Otherwise
he will fail before he begins. In the newspaper advertising
field this requires a constant and studious attitude toward
the day-to-day development of his newspaper. Knowledge
thus gained becomes a part of his ‘personality’—if we may
use that word, and we certainly may—for it becomes part of
the personality of the intellect.
“This type of personality, in fact, will reflect favorably
not only on the advertising salesman himself, but on his
newspaper. It is the type of personality that can never be
ridiculed or contradicted because it is founded on the im
mutable ground of truth, logic and frankness.”
Any city that can truthfully advertise itself as a good
:ity in which to live and make a living should loudly pro
claim that fact to the world.
Very often men who are earnestly and honestly bent
apon real economy in government put all their conclusions
:o one side when they affect some particular project which
:hey believe should be carried through.
Those timorous souls who have a constant fear for the
future of the home city should take courage from the busi
ness men who, with determination and dogged efforts, have
made the home city what it is today.
HATS, COSTUME JEWELRY
FOUNDATION GARMENTS
AND COTTON BLOUSES
JUST ARRIVED BY PLANE
MILDRED S SHOPPE
H E REIMER
BUILDING CONTRACTOR
E ST., NOME, ALASKA
Cabinet Work A Specialty Estimates Gladly Furnished
LET ME DRAW YOUR PLANS AND SPECIFICATIONS
NOME HARBOR LIGHTERAGE
COMPANY
Agents For .
HYDRAULIC SUPPLY MFG.
COMPANY
Designers, Fabricators, and Erectors ' of
HYDRAULIC MINING EQUIPMENT
Steel Slip Joint Pipe, Hydraulic Giants, Gravel
Elevators, Gates and Valves, Penstocks
And Syphons, Steel Tanks
Flumes, Water Lifts, Well Casing, Flumes & Riffles
WE WILL ORDER YOUR REQUIREMENTS AT
NO EXTRA COST TO YOU FOR OUR SERVICES
For General Information and Estimates Call At
NOHALICO OFFICE
Phone “NOHALICO”
STATIONERY
VALUES _
Cascade Vellum Pound Paper
(While)—72 flat sheets deckle edge ^
Cascade Vellum Envelopes
Box of 50 to match Paper 50 cts
Make Letter writing a pleasure by using a new
—VACUUM-FIL FOUNTAIN PEN—
Made by Sheaffer
Visible ink supply—holds more than twice as
much ink as ordinary fountain pens—Priced $3.50 ,
—With Pencil to Match—$5.00
PIONEER DRUG CO.
NOME’S NEW AND MODERN DRUG STORE
MIROW AIR SERVICE
Nome, Alaska.
Fast And Economical Passenger And Freight
Service To All Parts Of Alaska
MINERS AND MERCHANTS BANK
OF ALASKA
NOME, ALASKA.
Has established temporary quarters in
the former office of W. J. Rowe Transfer, and is
carrying on its business as usual.
WE SOLICIT YOUR ACCOUNT
Northern Light & Power Co.
AND
Alaska Telephone & Telegraph Co.
Second Avenue and Lane’s Way
LIGHT, POWER AND ELECTRICAL SUPPLIES
LOCAL AND LONG DISTANCE TELEPHONE SERVICE
NOW IN SEATTLE IT’S
HOTEL
MAYFLOWER
4th AT OLIVE
CHAS. W. HUNLOCK, Manager
Outstanding In Dependability
---SERVICE TO ALL PARTS
OF ALASKA,
WITH FAST AND DEPEND
ABLE AIR
TRANSPORTATION.
m T 4 rfl FLY IN WARM CABIN
|\l #V I PLANES
I ■ WITH EXPERIENCED
_ PILOTS
Consult Our Office For Rates
i
FAIRBANKS —ALASKA— NOME