““rut SWISS NAVY is a myth, but Sir Malcolm Campbell, famed auto racing driver and holder of the world's speed record
f an i«»a utilised the lake at Locarno to seek a new speed boat record. He is shown here trying for a record. Although he reached a
t0p Speed estimated at 140 miles an hour, a cooling system failure halted his quest temporarily.
New Advertising
Contracts Basis
Value Received
SEATTLE. October—New con
tracts providing for the continua
tion of national advertising on
canned salmon during the next
three years are now being signed
by packers operating in Alaska,
Puget Sound, and on the Colum
bia River, according to a report
from the advertising headquar
ters of the Canned Sallmon Indus
try. Contracts under which the
industry is now carrying on its
advertising program expire on
January 1, 1938.
A sign-up of packers represent
ing more than five million cases
will be necessary before the new
contracts can be declared effec
tive. Plans for continuing the
advertising campaign after the
first of the year will not be pre
pared until the required sign-up
is ^assured. During the past two
years, packers representing ap
proximately 90% of the annual
salmon pack supported the adver
tising program. Following the
successful showing the campaign
has made in the last two years,
industry leaders hope to raise the
advertsing percentage to around
95%.
At an industry' m eting on Sep
tember 23, packers representing
an average of approximately four
and a half million cases committ
ed themselves to support the ad
vertising program. Virtually all
the larger packers and many
smaller operators agreed to the
continuation of the program.
Disccssing the necessity for
continued advertising on canned
salmon, Lawrence Calvert, presi
dent of the San Juan Fishing &
Packing Company pointed out
that advertising had added stabil
ity to the salmon marketing oper
ation, and that it was showing a
real effect in increasing consump
tion of canned salmon in the Un
ited States.
“With the tremendous pack we
had in 1936, we would have had
a very chaotic condition in the
market with panic prices if we
had not had the stabilizing factor
of increasing consumer demand
created by our advertising,” Cal
vert said. “This year, with great
ly increased packing costs, we
could not hope to sell our pack
at a ‘break even’ price if we did
not have the advertising working
for us. National advertising of
canned salmon has been one of ■
the most progressive marketing
steps the industry has taken, and i
I believe that all the packers who j
supported the advertising during.
the parst two years are convinced i
of its value.
“To abandon this marketing ac
tivity which has done so much to
protect Alaska’s leading industry
from the competition of other pro
tein foods would be an unfortun
ate and backward step,” Calvert
declared.
Subscribe for the Nugget
PLANE CRASHED
NEAR SALT
LAKE
(Continued From Page One)
It was discovered by Bob
Bergesen U. A. L. pilot ancfc Bill
Williams hsi observer.
Don’t Know If Alive
They stated they couldn’t de
termine if it was badly damaged,
or if any of the occupants were
alive.
Will Land and Go to Plane
Bergesen reported by radio he
would land at Knight Field, just
over the Utah border, ten miles
from the wrecked plane, and
make for the wreckage immediat
ely, either afoot or horseback.
Evanston is but 85 miles north
east of Salt Lake City, on the
East side of the mighty Wasatch
mountain range. ,
Buy them by the bundle. Use
them for starting fires. For Sale
At the Nome Nugget.
Thos. R. Lyons Ira D. Orton
Lyons & Orion
Attorneys At Law
Rooms 918-921 Alaska Building
Seattle, Washington
Calkins’ Shoppe
SILK DRESSES
HOUSE DRESSES
And Smocks
Also—Other Attractive
Items Arriving on Baranof
At
Calkins’ Shoppe
■
Newspaper advertising
jvill develop new business
for you.
2-Room House For Sale—Com
pletely furnished, oil burner,
eclotexed, newly reconditioned.
A bargain. Inquire at Nome Nug
get Office. 10-19
Old papers for sale at the
Nome Daily Nugget Office at 25c
a bundle.
FOR SALE—A I.ange kitchen
range, equipped with hot water
coils. A bargain. Inquire at The
Nugget Office.
FOR SALE—Medium sized coal
heating stove, in good condition.
Inquire at Nugget Office.
FOR SALE—Bed Springs, mat
tresses, single, three-quarter and
double sizes at bargain prices. In
quire at Nugget Office.
p ■■—■■■■ -. ■■■■—■ w
ALLYN WATER DELIVERY
FOR
i ■ }
PROMPT SERVICE
SOFT WATER
Delivered at Current Prices
FILL BUCKETS COMMENSURATE WITH NEATNESS
CLIFF A LI AN, Prop.
---
- - — -
11,000 Alaska
men and women
on the payroll
QUESTION: How many Alaska people (Upend on the Canned
Salmon Industry for all or part of their incomef
ANSWER: The industry furnishes employment for over
11,000 local workers and fishermen. The canneries give
more jobs to Alaska workers during the fishing sea
son than any other industry does.
____________— |
(Aecipae. o4~tfu£
SALMON COMBINATION GRILL
i lb. can salmon
Mashed potatoes
Melted butter
a large or 4 small bananas
8 grapefruit sections
Thoroughly chill salmon in can, drain
and slice into 4 even circles; place each
circle of salmon on a mound of mashed
potatoes. Place on a baking sheet. Pipe
potatoes around edge of each salmon
round and brush with melted butter. Sur
round mounds with fruit prepared as
follows: Cut bananas in half lengthwise.
Roll in flour that has been seasoned with
salt and pepper. Then roll flou red bananas
in melted butter. Sprinkle grapefruit sec
tions with dash of salt and sugar. Place
baking sheet containing salmon mounds
and fruit under broiler (or in very hot
oven, 475° F.) and broil until delicately
brown. Remove from heat and arrange on
serving platter, putting salmon mounds
down the center, banana slices at both
ends,grapefruit sections along siJes.Gar
nish with parsley. Serve with mixed sweet
pickles and hot rolls. Serves 4.
This recipe is typical of those appearing in the national
magazine advertising of the Canned Salmon Industry
WE REPRESENT FOR THIS SECTION:
“Caterpillar” Diesel Tractors,
Power Units and Allied Equipment
Bucyrus Erie Shovels and Draglines
Pumps, Generators, Air Compressors,
Bulldozers and Winches
N O M E
MOTOR
COMPANY j
ALSO
Complete Automotive and Caterpillar Service
“AT YOUR SERVICE WITH A SMILE”
APPEARANCES
REALLY COUNT!
Your Hair Deserves The
Best of Care
—Permanent Waves—
Zotos and Frederic’s
FACIALS, FINGER WAVES, MANICURES, BEAUTY WORK
Violet Ray Treatments
PHYLLIS’ BEAUTY SHOPPE
Licensed Operator
MINERS & MERCHANTS BANK of ALASKA
NOME, ALASKA.
ESTABLISHED IN 1904.
GENERAL BANKING BUSINESS CONDUCTED
Checking Accounts Carried For Those Who
Prefer Paying By Check.
Interest Paid On Time Deposits
Gold Dust Purchased
WE SOLICIT YOUR BUSINESS
LINCOLN HOTEL
"HEADQUARTERS FOR SOURDOUGHS”
GOOD ACCOMODATIONS
HOT AND COLD RUNNING WATER
BEER PARLOR IN CONNECTION
NOME, : : : : : ALASKA.
THE BOARD OF TRADE
NEW LOCATION
(Opposite The Dream Theatre)
ARCTIC BEER PARLOR
AND CARD ROOM
Between Pioneer Drug Store And Dream Theatre
Jack Solomon, Proo.