L>utliff & Son
New Dealer For
Mercury Outboard
Suiliff and Son has been fran
ch'sed to represent Mercury out
board sales and service here, Carl
Kiekhaefer, president, Kiekhaefer
Corporation, has announced.
Norm S-uitlLff and his staff with
a combined totail of over 40 years
in the marine and allied fields
will begin to service all makes of
outboards immediately. His serv
ice personnel headed by Bob
Owen have been trained by Mer
cury factory specialists and he has
installed a complete stock of Mer
cury fajetory parts.
Supplementing the Mercury
outboard line will be a complete
line of Keikhaefer-Mercury ac
cessories such aa the widely
known Ride-Guide single cable
steering system and the Quick
silver propellers.
Boat lines to be handled in
dude the Pacific Mariner, the
quality line of boats designed and
built in the Northwest for North
west waters.
Commenting on his appointment
as the new Mercury dealer, Sut
liff said, “We wanted to sell Mer
cury outboards because of their
21-year reputation for engineering
leadership and mechanical excel
lence and also because we feel the
Mercury line, year after year,
offers the best selection of horse
power and exclusive mechanical
features to meet the needs and
desires of our present and pros
peetive customers.”
liie I960 Mercury line, the in
dustry’s feeding brand in sales,
includes nine basic engines from
6 to 80 horsepower, topped by the
most powerful family outboard
ever produced, the 80 horsepower
Merc 800. A comparison of manu
facturers’ published specifications
reveals that Mercury tops the in
dustry in horsepower per dollar,
horsepower per pound and horse
power per cubic inch of piston
displacement.
Mercury’s claim to engineering
leadership, he said, is backed by
an impressive list of more than 80
"outboard firsts” scored by Kiek
haefer Corporation engineers since
the firm was established in 1939.
According to Sutliff, increasing
famly participation has made boat
ing safety a subject of growing
importance. Therefore, he said, de
pendability, as a prime safety
factor, has been receiving fore
most consideration in Mercury’s
engineering program.
The outstanding dependability
and durability of Mercury out
boards were dramatically demon
strated, he said, when two five
passenger family runabouts, each
powered by a standard production
(30-horsepower 6-iniine Mercury
Mark 75, completed a 50,000-mile
nor. slop run in 68 days at a 30
mile-per-hour pace. The test was
officially sanctioned, observed and
certified by the United 9tates
Auto Club. The “twice-around-the
world” distance is estimated to be
equal to 20 years of service by an
average owner.
ALASKA TRANSFER & STORAGE
I . •
AGENT FOB
Martin Van Lines
,
Wo handle Packing, Crating and Shipping
Croat Kodiak to all Alaskan points. United
States. Hawaii and Germany. >
. v •• . ' . ' '''. :
i • - .’V
-.VX ) ■■ ■..■■■ . - • . .
:
/ ‘ f
Phone 2233 Box 605
ANNOUNCEMENT
Norman Sutliff and Son announce
the opening of the new Outboard
Motor Repair Shop, under the man
agement of Bob Owen.
Bob, who has had many years ex
perience with Outboards, has just
returned from a factory training
school and is ready to help you with
any problem you may have.
Bring in your old Outboards — any
make, for repairs, tune-up or trade
in on a new Mercury.
SUTLIFF & SON
Phene 4404
“Specialty o£ j hou^,
said, “will be tailoring moj- '
boats to meet ciu. miners ’ requii.
raents for their rigs. Prope.iei-,
for example, are partcularly in*
. *4 4*in pe*
..ai :notoi
<.'o; ;U.*ii*tiw* io sell
iOrst _. iiu over motors
Without prap^ ui.a uhtn •,
, oi ie ..ue rig tram
oletuloi. d Qukteitwf #p«
;.n , which e designed ^mV
icaliy for each higher.-paatao#
Mercury."
Get the most from the wonderful world of Outboard
Living with the matchless dependability of a 45 hp
Merc 400! Constant refinements and improve
ments over eleven years of four-cylinder pro
duction have made the Merc 400 the most
unbeatable, yet the most reliable performer
... the most proven motor in its horse
power range. This explains not only its
outstanding popularity but its high re
familv value as well. Often outperforming
^ fours with much larger displacement
cruising and higher horsepower, it’s the most
® ' respected engine in the industry.
L mWFMm nOne demonstration will convince you
the Merc 400 is the sweetest four of
all... the toughest, most rugged
WOrld S NO. 1 four built... the biggest dollar
. _ , value in outboard history!
outboard //§ i
• SINGLE LEVER REMOTE CONTROL — the world's fastest, easiest to
operate ... puts throttle forward, neutral and reverse in one hand!
• FIXED-JET CARBURETORS — guarantee efficient carburetion and elimi
nate all adjustments throughout the speed range. Merconomizer Ignition Linkage give*
up to 50% more miles per gallon at cruising speeds.
• FOUR-IN-LINE CONSTRUCTION—rugged one-piece, die-cast cylinder
block — four power impulses every turn of the crankshaft, for super smoothness. Small
bore. short-stroke design means less wear, longer engine life, more dependability.
Get the most for your outboard living dol snatched to your family's boating pleasure
lar—see your Mercury dealer for a boat, ...and budget. Nine Mercury’models — 6 to
trailer and Mercury outboard combination 80 hp. Ask about liberal trades, easy terms
FREE — "Introduction to Outboardin£” booklet. Com* is today! corporation. r«*» as ue. wkmhI*
Pham4404 SUTUFFtSM PImm4404