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THE
MODERN WAY I
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WHAT IS TIE 31 ~ GEE ST OPPORTUNITY FOR CO-OPS
TO-DLY?
C. L. Brody, Executive Secretary, Farm
Bureau Services, Lancing Michigan has this
to say:
The greatest opportunity for cooperatives
in the post-war era lies in the strength
ening of the member's realization of owner
ship and responsibility in his cooperative
organization.
The accomplishment of this program consti
tutes the very foundation for further pro
gress and stability. Many cooperatives
have considered their function complete
when they have rendered farmers competent
business service. That policy will not
neot our needs in the post-war period,
Members or stockholders have done only half
their duty in contributing money for the
purchase of stock. They must como to real
ize that they must enlist themselves along
with their investment and their patronage
to enable their organizations to copc'with
the stern competition that is to como.
To develop this support and morale we must
give greatly increased attention to the
educational and patrons' relations aspects
of cooporati'h, •
Competent busino.ss management and employee ■
personnel will continue to be just as im- ,
portar.t as in the past, but wo snail make
tne most of our opportunities if we devote '
much effort to helping the member under- !
stand the business he owns'and hie respon- ‘
cibilitics cs a cooperator.
THE MIDDLE T7AY TO A BETTER TORLD, 3y
Rop. Jerry Voorhis of.California
(Condensed from an addrcs3 given in tho
Kouso of Representatives.)
Mankind is plagued by fears. By fears of
foreign countries, of continued violenco
and future nar, of violent revolution and
civil strife. Depending upon one’s posi
tion there'is fear of the ponof of private
monopolies', or of labor unions, or of
government. Millions are haunted by fears
of unemployment, hunger, want end persecu
tion.
It is a principle of psychology that fears
are overcome only by constructive action
to remove their cause. But v;hat kind of.
action? The problem is as universal as
human life, as broad as the norid itself.
vTo want a solution'in nhich no can believe
with a nholc heart.
Such a method lies before us naiting for'
us to granp it nith vigor and enthusiasm,
ready to be lised for building the non and
bettor norid, By this method the voluntary,
self-directed efforts of groups of people
can build for themselves.a real security
nithout either the loss of freedom or unduo
reliance upon government.
It is a ray, a method an organizing prin
ciple which has been tested in the fire of
human experience in many lends and found
to be good. It is the cooperative ray of
life—the cooperative method of carrying
on our business.
Cooperation is as old as civilization it
self, f t it is the very root fr~n rhich
human civilization has grorn. The outstand
ing thing that distinguished humankind from
the animal rorld is the ability of non to
cooperate rith one another for the attain^ .
went of desired goals.
It is no rondcr that, as men'end ronen have
jfacod the sonotinos baffling, highly indus
trialized rorld of today, they have tumod
[to this age-old tried and tiusted method.
For cooperation is the application of our
problems of the Golden Rule and the prin
ciple of human brotherhood.
There wa6 a time when the fruit fanners of
the Test, along rith all other North Ameri
can farmers found themselves at the time of
harvest utterly unable to secure a decent
orice for their crops. Indeed, the more
abundant their harvest the weaker their
bargaining position became and the lowcr~
the price they received. No ono fanner*s
fruit mattered very much to those who con
trolled the market.
Nor was the individual farmer in a position
bo keep his crop from rotting and spoiling
if he did not sell immediately, Thoso few
people who stood in the position of buyers
)f those farm commodities wore able there
fore to drive the price received by tho
farmers to ruinously low levels and then
'osoll the crop at exorbitant margins of
;nin for themselves,
(Continued next wcok.)