“A'l.'R, ALASKA
Dorothy M, Bcll,Editor
Published every week at Palmer, Alaska for the Katanuska Valley Fanners’ Cooperating
Association for the purpose of giving news of the Associations Pork, Problems and
Accomplishments as well as News of general . interest to the Valley.
#1.75 per year
SUBSCRIPTION RATE
10^ a copy.
CO-OP NOTES
Cont. from rage 1
In regard to eggs, . the Army, Which is
•ettir.g so very strict on ’’ilk, announced
t 'at they rill be equally severe on qual
ity and -grading of eggs. They intend to
T'candle and inspect 5^ of all eggs de
livered to then and rigid inspections and
limits have been set up. They intend to
follow the policy of rejection or penal
ties in price reduction on deliveries tha1
don’t meet their specifications.
The result is that the Co-op is forced to
race’closer—v.'hich after all is a good
t.'.iny. The future of the Valley depends
upon turning out a dependable surly of
ovality products which are standardized.'
This means that if we label a rroduct No.
1—the buyer knows exactly what he will
get when he sees that label. This No.l
grade will not change regardless of short
ages. Should we not havd any rroduct
that would class as a No. 1 product, then
it would be sold as No. 2 or whatever
grade it fell in--but never as No. 1. By
doing this our products will become stand
ardized and of a dependable quality.Only
when we can achieve this goal can we make
"Natanuska I.'aid" a trade name that stands
for quality and Dependability.
TRADING
POST
Heet Hr.
Ted Daven
ort, our new butcher, lx. Davenport
cot 13s fron Corvallis, Cretan and replaces
DavS Harmon, who has resigned.
Mr, Davenport and two boys are'expected
to arrive in Palmer this summer.
PRODUCE DEPARTMENT
About 100 members met in the Community
"all last lion day evening for a short meet
iv . At this meeting the members were
:iven the opportunity to express their
opinions in reward to prices they felt
would be fair for their produce. This
gives the management something upon which
to work when they place bids.
RADIO PROGRAMS
Hr. Allyn states that we should begin to
"fe some'changes in the "Hatanuska raid”
roTams. It was felt that the programs
■ c::a too general and were not varied
•vough to be interesting. He felt that
e last pro -ram put on was'an improvemeni
vor former recent programs.
-vinten in.-to your Matahuska Ha id programs
and see what you think.
THE SUCCESS OF YOUR
CO-OP DEPENDS UPON
You and You and You.
Too often'we are prone to treat our Co-on
as if its success depended upon- the other
fellow instead of ourselves. U: sually it
is the management that is to blame or
it may be'the market, but certainly not •
ourselves. You get a little miffed be
cause your produce was turned down and so
you show them by selling somewhere else.
Sure you get a little money in your pocket
at the time that wouldn't have been there
if you hadn't—but in the long run you
lose.
If a number of people .start doing the same
thing you did, you hurt your market to the
ertent that they cannot get the best prices
for the --reduce they have on hand to sell.
Some day you will need the assistance of
your co-op in moving your wroduce and you
• will find the market ruined, "'ho ruined
it—why you did. You are well acquainted
with the quotation, "".'e must all han«> to
gether or we shall all hand separately."
This is just as true today as it ever was.
Perhaps the Co-op isn’t getting the top
prices that you feel they should. Top
3~rices are built up over a period of tine
in which the merchandise handled by a
concern has proven that they had a super
ior product—that it is dependable and
just what the producer says it is,, .
Most of us are familiar with Land O’Lakes
butter for instance. This butter usually
sells a little higher than other butter.
It is shipped all over the United States
and rates at the top. How did it get
there? The manufacturers built up a
trade name over a period of years and
never defaulted on the quality of the pro
duct they advertised. Land O'* Lakes is
not an old cooperative. It just within,
the last few years celebrated its Silver
Anniversary-r-and it started out with'a
borrowed desk, an- idea and no money.
Lid you know that the TIeekly country news
^a’^er is considered the best read paper
in the United States. However one editor
has this to say:"A lot of people read the
weekly papers so that they can disagree
with the Editor. 'Every week they find
something garbled, a word misspelled or
something else ^Tong-But"he says" if
a newspaper'is always right, perfectly
correct—Oh,well why read it0"