Movies Affect You To A Degree,
Fahrenheit, Professor Says
After Bodv Temperature Study
By JOHN S. ROBLING
CHICAGO—(£>)—The publicity
device of having preview patrons
write down and hand in their
opinions of a movie may give way
to the practice of taking their tem
peratures.
This came into prospect with a
University of Chicago professor’s
discovery that while seeing a mo
tion picture a human being’s tem
perature rises from a half to one
degree.
“It remains to be seen.” says
Dr. Nathaniel Kleitman. “whether
the collective change in the body
temperature of a preview audi
ence can be used to predict the
box office success of a film."
Dr. Kleitman. who made the
discovery during a study of the
daily body temperature cycle, said
the test was "unfailing in that
the temperature always went up,
but that when a movie was not so
interesting it did not go up so
much."
The movie raises temperatures
because it tenses the muscles, he
explained.
The phenomenon was discover
ed in two women students, each
an avid movie fan.
Dr. Klcitman reported in sci
ence journals that with one girl
there was only one possibility in
a billion that the differential rise
was due to chance while in the
other subject the odds were one
in trillions.
An associate professor of phys
iology. he said in a report on his
findings:
"It appears that attending mo
tion picture shows. though looked
upon as 'relaxation' in the sense
of escape from the humdrum real
ity of existence, is by no means
relaxation in the physiological
sense.
“On the contrary, although the
spectator remains in a sitting posi
tion for two or more hours, the
subject matter of the film evokes
an increase rather than a decrease
in muscle tension, which mani
fests itself in a highly significant
rise in the body temperature of
one-half to one degree.”
At present studios use sneak
previews to obtain audience reac
tion and comment before the gen
y I've '
: USED THAT V
\ KIND—THEY
( 3LOW UP IN .
l Mr FACE /
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' WALLPAPER MONEY
' HELPS TO CURB
FRENCH INFLATION
| •
PARIS—l/P)—France is famous
for its wallpaper money — great
tissue shinplasters representing as
little as ten cents—but curiously
this may help the little men of
France, now trying to make ends
meet amid severe inflation.
The paper money tears and
j wears out easily. Being in small
denominations, instead of being
turned in at banks for new ones,
bills often just disappear. That is
the equivalent of the holder kick
S I N C E R — Singer Lily Pons
wears a necklace given her by
the Shah of Persia when she
entertained at the royal palace
on her first overseas tour to
entertain Yanks.
I , .
eral release of a picture. Movie
goers receive small cads on which'
they are asked to answer such
questions as: "Did you like this
picture? Check one: outstanding,
fair, below average."
I But in the future studio heads
and production executives may
spend days before the release of a
picture poring over the recorded
temperatures of audiences in
Paris, Chungking, Bombay, and
Des Moines.
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Lomen Commercial
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ing that much back into the treas
ury.
How much disappears this way
would take a money census to find
! out. But, since the last census in
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| paper currency worth about three
billion American dollars was is
sued. Occupation saw the presses
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hampering inflation.
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ried.
DIRTY LINEN
AIRED IN COURT
LONDON — (/P) — An English
married couple were sentenced to
three monhts at hard labor fpr ne
glecting their six children, aged
three months to 13 years.
Authorities said the rooms were
filthy and the bed linen was so
dirty that if washed it would fall
to pieces. The man, hiss wife and
two children slept in one bed and
the other four children in another.
They were badly clothed and their
bodies were dirty and verminous.
Bill—A man of few words, isn’t
he?
Jim—Yes, so lie has been telling
me all day.
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