section_path: Jewellery market
section_name: Jewellery market
paragraph_text: Jewellery market
  
  According to a 2007 KPMG study, the largest jewellery market is the United States with a market share of 31%, Japan, India, China, and the Middle East each with 8–9%, and Italy with 5%. The authors of the study predicted a dramatic change in market shares by 2015, where the market share of the United States will have dropped to around 25%, and China and India will increase theirs to over 13%. The trend of buying jewellery online is also increasing day by day. The Middle East will remain more or less constant at 9%, whereas Europe's and Japan's market share will be halved and become less than 4% for Japan, and less than 3% for the biggest individual European countries, Italy and the UK.