section_path: Media career/The Apprentice and The Celebrity Apprentice
section_name: The Apprentice and The Celebrity Apprentice
paragraph_text: The Apprentice and The Celebrity Apprentice
  
  Producer Mark Burnett made Trump a television star when he created The Apprentice, which Trump hosted from 2004 to 2015 (including variant The Celebrity Apprentice). On the shows, he was a superrich chief executive who eliminated contestants with the catchphrase "you're fired". The New York Times called his portrayal "a highly flattering, highly fictionalized version" of himself. The shows remade Trump's image for millions of viewers nationwide. With the related licensing agreements, they earned him more than $400 million.