section_path: Business ventures/Entertainment/Apple Music
section_name: Apple Music
paragraph_text: Apple Music
  
  Following the launch of Apple Music, a music and video streaming service developed by Apple Inc., the company announced Drake as the figurehead for the platform at their Worldwide Developers Conference in 2015, with the artist also penning an exclusivity deal with the service worth a reported $19 million. This saw all future solo releases by Drake becoming available first on Apple Music, before seeing roll out to other streaming services and music retailers. Drake had also developed the OVO Sound Radio station on Beats 1, which is utilized as the primary avenue for debuting singles and projects, with the station overseeing over 300 million unique users when it debuted More Life. Drake's partnership with Apple Music has largely been credited for the platform's sharp success, as it attained 10 million subscribers after six months, as well as giving birth to exclusivity from artists, with many independent and signed artists, such as Frank Ocean and the Weeknd, also brokering exclusivity deals with streaming services. Through signing with the company, Drake was one of the artists, alongside Pharrell and Katy Perry, to exclusively own an Apple Watch before the smartwatch saw public release.
  
  Following the launch of Apple Music, a music and video streaming service developed by Apple Inc., the company announced Drake as the figurehead for the platform at their Worldwide Developers Conference in 2015, with the artist also penning an exclusivity deal with the service worth a reported $19 million. This saw all future solo releases by Drake becoming available first on Apple Music, before seeing roll out to other streaming services and music retailers. Drake had also developed the OVO Sound Radio station on Beats 1, which is utilized as the primary avenue for debuting singles and projects, with the station overseeing over 300 million unique users when it debuted More Life. Drake's partnership with Apple Music has largely been credited for the platform's sharp success, as it attained 10 million subscribers after six months, as well as giving birth to exclusivity from artists, with many independent and signed artists, such as Frank Ocean and the Weeknd, also brokering exclusivity deals with streaming services. Through signing with the company, Drake was one of the artists, alongside Pharrell and Katy Perry, to exclusively own an Apple Watch before the smartwatch saw public release.