section_path: Campaign/Social media
section_name: Social media
paragraph_text: Social media
  
  Before the election campaign, The Straits Times reported in 2024 that politicians and political parties were prioritising their social media presence, with Teo Kay Key predicting that social media would play a significant role in the upcoming general election campaign. According to Bhavan Jaipragas of The Straits Times, the political climate in Singapore remains "comparatively healthy", but noted increasing polarisation on social media.
  
  The PAP has engaged social media influencers, with its MPs having actively used social media for outreach. According to a March 2025 CNA Today article, the PAP stated that it avoids a "one-size-fits-all" approach to social media. The party noted that its MPs address a range of issues important to them and their residents, utilising social media in ways that best suit their personalities. The WP and other opposition parties have been regularly updating their accounts with walkabout reports and other activities, and believe social media is essential "for leveling the playing field" and directly engaging with Singaporeans. Ravi Philemon of RDU said a social media presence is essential to compete against established parties with large followings. However, many had to operate with limited resources and depend on volunteers to manage their social media accounts.
  
  While social media engagement is seen as crucial for voter outreach, Teo believed that the electorate is unlikely to rely solely on social media in their voting choices. The WP views social media as a complement rather than a substitute for its longstanding commitment to on-the-ground engagement. On the other hand, SDP vice-chairman Bryan Lim stated that social media has been effective in addressing "some of the weaknesses of ground work," such as allowing him to connect with constituents he may not have the opportunity to engage with in depth.