section_path: Marketing
section_name: Marketing
paragraph_text: Marketing
  
  The first marketing material for the film, shown at the April 2024 CinemaCon convention, was a short teaser trailer released to the closed-door audience. Entertainment Weekly reported that the trailer included Charon, Winston, Norman Reedus 's undisclosed character, and Wick in a cameo appearance at the end. There, its title was presented as John Wick Presents: Ballerina. Bleeding Cool called the footage "exactly what CinemaCon dreams are made of". On September 26, 2024, the film's first trailer was released by Lionsgate.
  
  The first marketing material for the film, shown at the April 2024 CinemaCon convention, was a short teaser trailer released to the closed-door audience. Entertainment Weekly reported that the trailer included Charon, Winston, Norman Reedus 's undisclosed character, and Wick in a cameo appearance at the end. There, its title was presented as John Wick Presents: Ballerina. Bleeding Cool called the footage "exactly what CinemaCon dreams are made of". On September 26, 2024, the film's first trailer was released by Lionsgate.