section_path: B2B and B2C marketing/B2B marketing
section_name: B2B marketing
paragraph_text: B2B marketing
  
  B2B (business-to-business) marketing refers to any marketing strategy or content that is geared towards a business or organization. Any company that sells products or services to other businesses or organizations (vs. consumers) typically uses B2B marketing strategies. The 7 P's of B2B marketing are: product, price, place, promotion, people, process, and physical evidence. Some of the trends in B2B marketing include content such as podcasts, videos, and social media marketing campaigns.
  
  Examples of products sold through B2B marketing include:
  
  The four major categories of B2B product purchasers are: