section_path: Super Bowl trademark
section_name: Super Bowl trademark
paragraph_text: Super Bowl trademark
  
  The NFL very actively seeks to prevent what it calls unauthorized commercial use of its trademarked terms "NFL", "Super Bowl", and " Super Bowl Sunday ". As a result, many events and promotions tied to the game, but not sanctioned by the NFL, are asked to refer to it as "The Big Game", or other generic descriptions. A radio spot for Planters nuts parodied this, by saying "it would be super... to have a bowl... of Planters nuts while watching the big game!" and comedian Stephen Colbert began referring to the game in 2014 as the "Superb Owl". In 2015, the NFL filed opposition with the USPTO Trademark Trial and Appeal Board to a trademark application submitted by an Arizona-based nonprofit for "Superb Owl". Another entity has a service mark for "Superb Owl".
  
  The NFL claims that the use of the phrase "Super Bowl" implies an NFL affiliation, and on this basis the league asserts broad rights to restrict how the game may be shown publicly; for example, the league says Super Bowl showings are prohibited in churches or at other events that "promote a message", while non-sporting event venues are also prohibited to show the Super Bowl on any television screen larger than 55 inches. Some critics say the NFL is exaggerating its ownership rights by stating that "any use is prohibited", as this contradicts the broad doctrine of fair use in the United States. Legislation was proposed by Utah Senator Orrin Hatch in 2008 "to provide an exemption from exclusive rights in copyright for certain nonprofit organizations to display live football games", and "for other purposes".
  
  In 2004, the NFL started issuing cease-and-desist letters to casinos in Las Vegas that were hosting Super Bowl parties. "Super Bowl" is a registered trademark, owned by the NFL, and any other business using that name for profit-making ventures is in violation of federal law, according to the letters. In reaction to the letters, many Las Vegas resorts, rather than discontinue the popular and lucrative parties, started referring to them as "Big Game Parties".
  
  In 2006, the NFL made an attempt to trademark "The Big Game" as well; however, it withdrew the application in 2007 due to growing commercial and public relations opposition to the move, mostly from Stanford University and the University of California, Berkeley and their fans, as the Stanford Cardinal football and California Golden Bears football teams compete in the Big Game, which has been played since 1892 (28 years before the formation of the NFL and 75 years before Super Bowl I). Additionally, the Mega Millions lottery game was known as The Big Game (then The Big Game Mega Millions) from 1996 to 2002.
  
  The NFL very actively seeks to prevent what it calls unauthorized commercial use of its trademarked terms "NFL", "Super Bowl", and " Super Bowl Sunday ". As a result, many events and promotions tied to the game, but not sanctioned by the NFL, are asked to refer to it as "The Big Game", or other generic descriptions. A radio spot for Planters nuts parodied this, by saying "it would be super... to have a bowl... of Planters nuts while watching the big game!" and comedian Stephen Colbert began referring to the game in 2014 as the "Superb Owl". In 2015, the NFL filed opposition with the USPTO Trademark Trial and Appeal Board to a trademark application submitted by an Arizona-based nonprofit for "Superb Owl". Another entity has a service mark for "Superb Owl".
  
  The NFL claims that the use of the phrase "Super Bowl" implies an NFL affiliation, and on this basis the league asserts broad rights to restrict how the game may be shown publicly; for example, the league says Super Bowl showings are prohibited in churches or at other events that "promote a message", while non-sporting event venues are also prohibited to show the Super Bowl on any television screen larger than 55 inches. Some critics say the NFL is exaggerating its ownership rights by stating that "any use is prohibited", as this contradicts the broad doctrine of fair use in the United States. Legislation was proposed by Utah Senator Orrin Hatch in 2008 "to provide an exemption from exclusive rights in copyright for certain nonprofit organizations to display live football games", and "for other purposes".
  
  In 2004, the NFL started issuing cease-and-desist letters to casinos in Las Vegas that were hosting Super Bowl parties. "Super Bowl" is a registered trademark, owned by the NFL, and any other business using that name for profit-making ventures is in violation of federal law, according to the letters. In reaction to the letters, many Las Vegas resorts, rather than discontinue the popular and lucrative parties, started referring to them as "Big Game Parties".
  
  In 2006, the NFL made an attempt to trademark "The Big Game" as well; however, it withdrew the application in 2007 due to growing commercial and public relations opposition to the move, mostly from Stanford University and the University of California, Berkeley and their fans, as the Stanford Cardinal football and California Golden Bears football teams compete in the Big Game, which has been played since 1892 (28 years before the formation of the NFL and 75 years before Super Bowl I). Additionally, the Mega Millions lottery game was known as The Big Game (then The Big Game Mega Millions) from 1996 to 2002.