section_path: NFL career/Buffalo Bills
section_name: Buffalo Bills
paragraph_text: Buffalo Bills
  
  The first selection in the 1969 NFL/AFL draft was held by the AFL 's Buffalo Bills, after finishing 1–12–1 in 1968. They took Simpson, but he demanded the largest contract in professional sports history: $650,000 over five years (equivalent to $ 4.1 million in 2023). This led to a standoff with Bills' owner, Ralph Wilson, as Simpson threatened to become an actor and skip professional football. Eventually, Wilson agreed to pay Simpson.
  
  Simpson entered professional football with high expectations, but struggled in his first three years, averaging only 622 yards per season. Bills coach John Rauch, not wanting to build an offense around one running back, assigned Simpson to do blocking and receiving duties at the expense of running the ball. In 1971, Rauch resigned as head coach, and the Bills brought in Harvey Johnson. Despite Johnson devising a new offense for Simpson, Simpson was still ineffective that year. After the 1971 season, the Bills fired Johnson and brought in Lou Saban as head coach. Unlike Rauch, Saban made Simpson the centerpiece of the Bills offense.
  
  In 1972, Simpson rushed for over 1,000 yards for the first time in his career, gaining a league-leading total of 1,251 yards. In 1973, Simpson became the first player to break the highly coveted 2,000-yard rushing mark, with 2,003 total rushing yards and 12 touchdowns. Simpson broke the mark during the last game of the season against the New York Jets with a seven-yard rush. That same game also saw Simpson break Jim Brown 's single-season rushing record of 1,863 yards. For his performance, Simpson won that year's NFL MVP Award and Bert Bell Award. While other players have broken the 2,000-yard mark since Simpson, his record was established when the NFL had only 14 games per season, as opposed to the 16-game seasons that began in 1978. In 2013, Simpson was reported still holding the rushing record for 14 games.
  
  Simpson gained over 1,000 rushing yards in the next three seasons. He did not lead the league in rushing in 1974, but did cross the 1,000-yard barrier despite a knee injury. In game 11 of 1974, he passed Ken Willard as the rushing leader among active players, a position he maintained until his retirement more than five seasons later. Simpson also made his first and only playoff appearance during the 1974 season. In a divisional game against the Pittsburgh Steelers, Simpson rushed for 49 yards on 15 attempts and caught a touchdown pass, but the Bills lost the game 32–14. Simpson won the rushing title again in 1975, rushing for 1,817 yards and 16 touchdowns. He also had a career-high 426 receiving yards and seven receiving touchdowns that season.
  
  Simpson again led the league in rushing in 1976, rushing for 1,503 yards and eight touchdowns. He had the best game of his career during that season's Thanksgiving game against the Detroit Lions on November 25. In that game, Simpson rushed for a then-record 273 yards on 29 attempts and scored two touchdowns. Despite Simpson's performance, the Bills lost the game 27–14.
  
  A low light that season came during a game against the New England Patriots a few weeks earlier when defensive end Mel Lunsford and several other Patriots defenders stuffed the superstar running back for no gain. Still, as Simpson tried to continue driving forward, Lunsford bodyslammed him to the ground. Simpson got up and punched Lunsford, which prompted Lunsford to swing back. Bills offensive lineman Reggie McKenzie then jumped on Lunsford's back. Still, Lunsford bent down and flung McKenzie over his head. He went back to swinging at Simpson before a melee of the two teams stopped the fight and ended up in a pile on the field. Lunsford and Simpson were ejected from the game as the Patriots' solid defense persisted, with New England winning 20–10 to finish the 1976 season 11–3. The Bills finished 2–12.
  
  Simpson played only seven games in 1977 due to injury.
  
  The first selection in the 1969 NFL/AFL draft was held by the AFL 's Buffalo Bills, after finishing 1–12–1 in 1968. They took Simpson, but he demanded the largest contract in professional sports history: $650,000 over five years (equivalent to $ 4.1 million in 2023). This led to a standoff with Bills' owner, Ralph Wilson, as Simpson threatened to become an actor and skip professional football. Eventually, Wilson agreed to pay Simpson.
  
  Simpson entered professional football with high expectations, but struggled in his first three years, averaging only 622 yards per season. Bills coach John Rauch, not wanting to build an offense around one running back, assigned Simpson to do blocking and receiving duties at the expense of running the ball. In 1971, Rauch resigned as head coach, and the Bills brought in Harvey Johnson. Despite Johnson devising a new offense for Simpson, Simpson was still ineffective that year. After the 1971 season, the Bills fired Johnson and brought in Lou Saban as head coach. Unlike Rauch, Saban made Simpson the centerpiece of the Bills offense.
  
  In 1972, Simpson rushed for over 1,000 yards for the first time in his career, gaining a league-leading total of 1,251 yards. In 1973, Simpson became the first player to break the highly coveted 2,000-yard rushing mark, with 2,003 total rushing yards and 12 touchdowns. Simpson broke the mark during the last game of the season against the New York Jets with a seven-yard rush. That same game also saw Simpson break Jim Brown 's single-season rushing record of 1,863 yards. For his performance, Simpson won that year's NFL MVP Award and Bert Bell Award. While other players have broken the 2,000-yard mark since Simpson, his record was established when the NFL had only 14 games per season, as opposed to the 16-game seasons that began in 1978. In 2013, Simpson was reported still holding the rushing record for 14 games.
  
  Simpson gained over 1,000 rushing yards in the next three seasons. He did not lead the league in rushing in 1974, but did cross the 1,000-yard barrier despite a knee injury. In game 11 of 1974, he passed Ken Willard as the rushing leader among active players, a position he maintained until his retirement more than five seasons later. Simpson also made his first and only playoff appearance during the 1974 season. In a divisional game against the Pittsburgh Steelers, Simpson rushed for 49 yards on 15 attempts and caught a touchdown pass, but the Bills lost the game 32–14. Simpson won the rushing title again in 1975, rushing for 1,817 yards and 16 touchdowns. He also had a career-high 426 receiving yards and seven receiving touchdowns that season.
  
  Simpson again led the league in rushing in 1976, rushing for 1,503 yards and eight touchdowns. He had the best game of his career during that season's Thanksgiving game against the Detroit Lions on November 25. In that game, Simpson rushed for a then-record 273 yards on 29 attempts and scored two touchdowns. Despite Simpson's performance, the Bills lost the game 27–14.
  
  A low light that season came during a game against the New England Patriots a few weeks earlier when defensive end Mel Lunsford and several other Patriots defenders stuffed the superstar running back for no gain. Still, as Simpson tried to continue driving forward, Lunsford bodyslammed him to the ground. Simpson got up and punched Lunsford, which prompted Lunsford to swing back. Bills offensive lineman Reggie McKenzie then jumped on Lunsford's back. Still, Lunsford bent down and flung McKenzie over his head. He went back to swinging at Simpson before a melee of the two teams stopped the fight and ended up in a pile on the field. Lunsford and Simpson were ejected from the game as the Patriots' solid defense persisted, with New England winning 20–10 to finish the 1976 season 11–3. The Bills finished 2–12.
  
  Simpson played only seven games in 1977 due to injury.