section_path: Corporate affairs and identity/Mascot
section_name: Mascot
paragraph_text: Mascot
  
  Air India's mascot is the Maharajah (high king). It was created by Bobby Kooka, the then-commercial director of Air India, and Umesh Rao, an artist with J. Walter Thompson Limited in 1946. Kooka stated that, "We call him a Maharajah for want of a better description. But his blood isn't blue. He may look like royalty, but he isn't royal". Air India adopted the Maharajah as its mascot in 1946. It was used in promoting it although initially designed only for the airline's memo-pads. The Maharajah was given a makeover in 2015 and the brand is represented by a younger version. In 2023, the Maharajah was given a makeover and was revealed that the mascot would only be used in certain aspects of the airline like the premium lounges and crockery.
  
  Air India's mascot is the Maharajah (high king). It was created by Bobby Kooka, the then-commercial director of Air India, and Umesh Rao, an artist with J. Walter Thompson Limited in 1946. Kooka stated that, "We call him a Maharajah for want of a better description. But his blood isn't blue. He may look like royalty, but he isn't royal". Air India adopted the Maharajah as its mascot in 1946. It was used in promoting it although initially designed only for the airline's memo-pads. The Maharajah was given a makeover in 2015 and the brand is represented by a younger version. In 2023, the Maharajah was given a makeover and was revealed that the mascot would only be used in certain aspects of the airline like the premium lounges and crockery.