section_path: Appearance and features/X Premium (formerly Twitter Blue)
section_name: X Premium (formerly Twitter Blue)
paragraph_text: X Premium (formerly Twitter Blue)
  
  On June 3, 2021, Twitter announced a paid subscription service called Twitter Blue. Following Twitter's rebranding to "X", the subscription service was initially renamed to X Blue (or simply Blue), and, on August 5, 2023, was rebranded as X Premium (or simply Premium). The subscription provides additional premium features to the service. In November 2023 a "Premium+" subscription was launched, with a higher monthly fee giving benefits such as the omission of adverts on For You and Following feeds.