section_path: Production and format/Visual, sound, and stage design
section_name: Visual, sound, and stage design
paragraph_text: Visual, sound, and stage design
  
  On 16 December 2024, SRG SSR unveiled the theme art and stage design for the 2025 contest. The theme art, designed by the London-based agency Not Wieden+Kennedy and named "Unity Shapes Love", was built on variably-coloured miniatures of the "Eurovision heart" being arranged to emulate the halftone pixelation effect, symbolising millions of people unified by the Eurovision Song Contest, to listen and celebrate together. The theme music, produced by MassiveMusic and titled "See You Radiate", featured nods to Swiss traditional music and is adaptable for future editions. Devised for the second year in a row by German production designer Florian Wieder, who had previously designed the sets of seven previous contests, the stage was inspired by Switzerland's mountains and linguistic diversity, highlighted by a central extension that extends into the standing audience area and surrounded by an LED arch.
  
  On 26 February 2025, SRG SSR unveiled a mascot for the 2025 contest, in a first for the event since 1992. Named "Lumo" and designed by Lynn Brunner of the Basel Academy of Art and Design, it is an anthropomorphic heart shape with orange curly hair.