section_path: Content/Funding/United Kingdom
section_name: United Kingdom
paragraph_text: United Kingdom
  
  The TV regulator oversees TV advertising in the United Kingdom. Its restrictions have applied since the early days of commercially funded TV. Despite this, an early TV mogul, Roy Thomson, likened the broadcasting license as being a "license to print money". Restrictions mean that the big three national commercial TV channels: ITV, Channel 4, and Channel 5 can show an average of only seven minutes of advertising per hour (eight minutes in the peak period). Other broadcasters must average no more than nine minutes (twelve in the peak). This means that many imported TV shows from the U.S. have unnatural pauses where the British company does not use the narrative breaks intended for more frequent U.S. advertising. Advertisements must not be inserted in the course of certain specific proscribed types of programs that last less than half an hour in scheduled duration; this list includes any news or current affairs programs, documentaries, and programs for children; additionally, advertisements may not be carried in a program designed and broadcast for reception in schools or in any religious broadcasting service or other devotional program or during a formal Royal ceremony or occasion. There also must be clear demarcations in time between the programs and the advertisements. The BBC, being strictly non-commercial, is not allowed to show adverts on television in the U.K., though it has advertising-funded channels abroad. The majority of its budget comes from television license fees (see below) and broadcast syndication, the sale of content to other broadcasters.