section_path: Business ventures/OVO Sound
section_name: OVO Sound
paragraph_text: OVO Sound
  
  During the composition of Nothing Was the Same, Drake started his own record label in late 2012 with producer Noah "40" Shebib and business partner Oliver El-Khatib. Drake sought for an avenue to release his own music, as well helping in the nurturing of other artists, while Shebib and El-Khatib yearned to start a label with a distinct sound, prompting the trio to team up to form OVO Sound. The name is an abbreviation derived from the October's Very Own moniker Drake used to publish his earlier projects. The label is currently distributed by Warner Bros. Records.
  
  Drake, 40, and PartyNextDoor were the label's inaugural artists. The label houses artists including Drake, PartyNextDoor, Majid Jordan, Roy Woods, and dvsn, as well as producers including 40, Boi-1da, Nineteen85, and Future the Prince.
  
  During the composition of Nothing Was the Same, Drake started his own record label in late 2012 with producer Noah "40" Shebib and business partner Oliver El-Khatib. Drake sought for an avenue to release his own music, as well helping in the nurturing of other artists, while Shebib and El-Khatib yearned to start a label with a distinct sound, prompting the trio to team up to form OVO Sound. The name is an abbreviation derived from the October's Very Own moniker Drake used to publish his earlier projects. The label is currently distributed by Warner Bros. Records.
  
  Drake, 40, and PartyNextDoor were the label's inaugural artists. The label houses artists including Drake, PartyNextDoor, Majid Jordan, Roy Woods, and dvsn, as well as producers including 40, Boi-1da, Nineteen85, and Future the Prince.