section_path: Marketing
section_name: Marketing
paragraph_text: Marketing
  
  On September 9, 2022, during Disney's 2022 D23 Expo presentation, a 30-second first-look trailer as well as first-look images were previewed. There were quick flashes of several major settings, including Snow White's cottage in the woods, the intricately designed interior of the Queen's castle, and the moss-covered forest. There were also short glimpses of Gadot as the Evil Queen questioning her magic mirror, Zegler as Snow White, and Snow White's hand falling with the poisoned apple toppling along with her. Gadot said about her role that playing the Evil Queen was "very different than what had done before. used to playing the other end of where the heart should be", but she found it very "delightful" to "get under her skin". The title logo was also revealed.
  
  On October 27, 2023, Disney released the official first image of the film with Zegler as Snow White as well as Bashful, Doc, Dopey, Grumpy, Happy, Sleepy, and Sneezy. Zegler confirmed that there is a lot of CGI, which made her feel "nervous". Footage of Gadot as the Evil Queen was shown at the 2024 CinemaCon. Disney presented new footage and a behind-the-scenes look during the 2024 CineEurope. The 2024 D23 Expo presented a sneak preview with a clip of the musical number "Whistle While You Work" along with the first trailer.
  
  The trailer for Snow White was released on YouTube in August 2024 and became the most disliked film trailers on the platform, garnering an estimated nearly one million dislikes and over 82,000 likes within three weeks, according to available data from browser extensions that display an approximation of YouTube dislikes.
  
  The first full trailer debuted at D23 Brazil in November 2024 and was attached to select theatrical screenings of Universal Pictures 's Wicked before eventually being released onto YouTube on December 3, 2024. Stuart Heritage of The Guardian criticized the visual effects for the animals and dwarves. He said the dwarves "look like someone has snuck into Disneyland, grabbed the statues from Snow White's Enchanted Wish and wrapped them in human flesh, as a serial killer would with a gift for their mother" and "like someone has shaved the Sonic the Hedgehog from that first Sonic the Hedgehog trailer that everyone hated." Polygon 's Petrana Radulovic wrote, "The new Snow White looks like it's putting in more of a plot, likely one where our plucky heroine will stand up to her despotic tyrant of a stepmother in a YA dystopian plotline out of 2014. Maybe it'll work, storywise! Visually, though, everything seems like it's working on the same budget as ABC Family 's Once Upon a Time." An international trailer featuring Snow White's origins was released on December 19, 2024. A featurette showing a behind-the-scenes look and how it would honor the legacy of the 1937 film was released on February 20, 2025. The press tour began in Tokyo on March 5, 2025, with Zegler joining her Japanese dub counterpart Sakura Kiryu to perform "Waiting on a Wish" live for the first time. On March 10, 2025, the day tickets for the film went on sale, Disney released new posters, a TV spot, and a film clip. Zegler later appeared on the March 17, 2025 episode of Jimmy Kimmel Live! to give the first live television performance of "Waiting on a Wish".
  
  At least $70 million was spent on marketing, which, combined with the main production budget, gave Disney a total investment of $350 million for the film.
  
  On September 9, 2022, during Disney's 2022 D23 Expo presentation, a 30-second first-look trailer as well as first-look images were previewed. There were quick flashes of several major settings, including Snow White's cottage in the woods, the intricately designed interior of the Queen's castle, and the moss-covered forest. There were also short glimpses of Gadot as the Evil Queen questioning her magic mirror, Zegler as Snow White, and Snow White's hand falling with the poisoned apple toppling along with her. Gadot said about her role that playing the Evil Queen was "very different than what had done before. used to playing the other end of where the heart should be", but she found it very "delightful" to "get under her skin". The title logo was also revealed.
  
  On October 27, 2023, Disney released the official first image of the film with Zegler as Snow White as well as Bashful, Doc, Dopey, Grumpy, Happy, Sleepy, and Sneezy. Zegler confirmed that there is a lot of CGI, which made her feel "nervous". Footage of Gadot as the Evil Queen was shown at the 2024 CinemaCon. Disney presented new footage and a behind-the-scenes look during the 2024 CineEurope. The 2024 D23 Expo presented a sneak preview with a clip of the musical number "Whistle While You Work" along with the first trailer.
  
  The trailer for Snow White was released on YouTube in August 2024 and became the most disliked film trailers on the platform, garnering an estimated nearly one million dislikes and over 82,000 likes within three weeks, according to available data from browser extensions that display an approximation of YouTube dislikes.
  
  The first full trailer debuted at D23 Brazil in November 2024 and was attached to select theatrical screenings of Universal Pictures 's Wicked before eventually being released onto YouTube on December 3, 2024. Stuart Heritage of The Guardian criticized the visual effects for the animals and dwarves. He said the dwarves "look like someone has snuck into Disneyland, grabbed the statues from Snow White's Enchanted Wish and wrapped them in human flesh, as a serial killer would with a gift for their mother" and "like someone has shaved the Sonic the Hedgehog from that first Sonic the Hedgehog trailer that everyone hated." Polygon 's Petrana Radulovic wrote, "The new Snow White looks like it's putting in more of a plot, likely one where our plucky heroine will stand up to her despotic tyrant of a stepmother in a YA dystopian plotline out of 2014. Maybe it'll work, storywise! Visually, though, everything seems like it's working on the same budget as ABC Family 's Once Upon a Time." An international trailer featuring Snow White's origins was released on December 19, 2024. A featurette showing a behind-the-scenes look and how it would honor the legacy of the 1937 film was released on February 20, 2025. The press tour began in Tokyo on March 5, 2025, with Zegler joining her Japanese dub counterpart Sakura Kiryu to perform "Waiting on a Wish" live for the first time. On March 10, 2025, the day tickets for the film went on sale, Disney released new posters, a TV spot, and a film clip. Zegler later appeared on the March 17, 2025 episode of Jimmy Kimmel Live! to give the first live television performance of "Waiting on a Wish".
  
  At least $70 million was spent on marketing, which, combined with the main production budget, gave Disney a total investment of $350 million for the film.