section_path: Opposition (2008–2015)/Leader of the Liberal Party/2013 leadership election
section_name: 2013 leadership election
paragraph_text: 2013 leadership election
  
  On September 26, 2012, multiple media outlets started reporting that Trudeau would launch his leadership bid the following week. While Trudeau was seen as a frontrunner for the leadership of the Liberal Party, he was criticized for his perceived lack of substance. During his time as a member of Parliament, he spoke little on policy matters and it was not known where he stood on many issues such as the economy and foreign affairs. Some strategists and pundits believed the leadership would be the time for Trudeau to be tested on these issues; however, there was also fear within the party that his celebrity status and large lead might deter other strong candidates from entering the leadership race.
  
  On October 2, 2012, Trudeau held a rally in Montreal to launch his bid for the leadership of the Liberal Party. The core people on his campaign team were considered longtime friends, and all in their 30s and 40s. His senior advisor was Gerald Butts, the former president of WWF-Canada who had previously been principal secretary to former Ontario premier Dalton McGuinty. Other senior aides included campaign manager Katie Telford, and policy advisors Mike McNeir and Robert Asselin, who had all worked for recent Liberal Party leaders. His brother Alexandre also took a break from his documentary work to be a senior advisor on Trudeau's campaign.
  
  During the leadership campaign, three by-elections were held on November 26, 2012. The riding Calgary Centre was expected to be a three-way race between the Conservatives, Liberals and Green Party. A week before by-election day Sun Media reported on comments Trudeau had made in a 2010 interview with Télé-Québec, in which he said, "Canada isn't doing well right now because it's Albertans who control our community and socio-democratic agenda." Trudeau's campaign advisor said that the comments were being brought up now because of the close race in Calgary Centre. The following day, Trudeau apologized, saying he was wrong to use "Alberta" as " shorthand " in referring to Stephen Harper's government. The Conservatives held onto Calgary Centre in the by-election by less than 1,200 votes. Liberal candidate Harvey Locke said he lost the by-election on his own and that comments made by Trudeau did not influence the outcome.
  
  Fellow leadership candidate Marc Garneau, seen as Trudeau's main challenger in the race, criticized Trudeau for not releasing enough substantial policy positions. Garneau called on him to release more detailed policies before members and supporters begin to vote. Garneau later challenged Trudeau to a one-on-one debate, and said that if Trudeau could not defend his ideas in a debate against him, he wouldn't be able to do so against Prime Minister Harper. Trudeau clashed in debates with challenger Joyce Murray, who was the only Liberal leadership candidate to speak out strongly in favour of electing the House of Commons with a system of proportional representation. She challenged Trudeau over his support for a preferential ballot voting system.
  
  On March 13, 2013, Garneau dropped out of the leadership race, saying that polling conducted by his campaign showed he would be unable to defeat Trudeau.
  
  With Joyce Murray, the last challenger, receiving significant press time, more Liberal politicians and public figures declared themselves for Trudeau. Trudeau was declared the winner of the leadership election on April 14, 2013, garnering 80.1% of 30,800 votes. Joyce Murray finished in second place with 10.2%, ahead of Martha Hall Findlay's 5.7%. Trudeau had lost only five ridings, all to Murray and all in BC.