section_path: Criticism of late modernity
section_name: Criticism of late modernity
paragraph_text: Criticism of late modernity
  
  Although artistic modernism tended to reject capitalist values such as consumerism, 20th century civil society embraced global mass production and the proliferation of cheap and accessible commodities. This period of social development is known as "late or high modernity" and originates in advanced in Western societies. The German sociologist Jürgen Habermas, in The Theory of Communicative Action (1981), developed the first substantive critique of the culture of late modernity. Another important early critique of late modernity is the American sociologist George Ritzer's The McDonaldization of Society (1993). Ritzer describes how late modernity became saturated with fast food consumer culture. Other authors have demonstrated how modernist devices appeared in popular cinema, and later on in music videos. Modernist design has entered the mainstream of popular culture, as simplified and stylized forms became popular, often associated with dreams of a space age high-tech future.
  
  In 2008, Janet Bennett published Modernity and Its Critics through The Oxford Handbook of Political Theory. Merging of consumer and high -end versions of modernist culture led to a radical transformation of the meaning of "modernism". First, it implied that a movement based on the rejection of tradition had become a tradition of its own. Second, it demonstrated that the distinction between elite modernist and mass consumerist culture had lost its precision. Modernism had become so institutionalized that it was now "post avant-garde", indicating that it had lost its power as a revolutionary movement. Many have interpreted this transformation as the beginning of the phase that became known as postmodernism. For others, such as art critic Robert Hughes, postmodernism represents an extension of modernism.
  
  "Anti-Modern" or "Counter-Modern" movements seek to emphasize holism, connection and spirituality as remedies or antidotes to modernism. Such movements see modernism as reductionist, and therefore subject to an inability to see systemic and emergent effects.
  
  Some traditionalist artists like Alexander Stoddart reject modernism generally as the product of "an epoch of false money allied with false culture".
  
  In some fields, the effects of modernism have remained stronger and more persistent than in others. Visual art has made the most complete break with its past. Most major capital cities have museums devoted to modern art as distinct from post- Renaissance art (c. 1400 to c. 1900). Examples include the Museum of Modern Art in New York, the Tate Modern in London, and the Centre Pompidou in Paris. These galleries make no distinction between modernist and postmodernist phases, seeing both as developments within modern art.