section_path: Business career/Sean John
section_name: Sean John
paragraph_text: Sean John
  
  In 1998, Combs started a clothing line, Sean John. It was nominated for the Council of Fashion Designers of America (CFDA) award for Menswear Designer of the Year in 2000, and won in 2004. California billionaire Ronald Burkle invested $100 million into the company in 2003.
  
  In late 2006, the department store Macy's removed Sean John jackets from their shelves when they discovered that the clothing was made using raccoon dog fur. Combs had not known the jackets were made with genuine fur, but as soon as he was alerted, he had production stopped.
  
  In November 2008, Combs added a men's perfume line "I Am King" to the Sean John brand. The fragrance, dedicated to Barack Obama, Muhammad Ali, and Martin Luther King Jr., featured Bar Refaeli in its advertising. In early 2016, Sean John introduced the brand's GIRLS collection.
  
  In 1998, Combs started a clothing line, Sean John. It was nominated for the Council of Fashion Designers of America (CFDA) award for Menswear Designer of the Year in 2000, and won in 2004. California billionaire Ronald Burkle invested $100 million into the company in 2003.
  
  In late 2006, the department store Macy's removed Sean John jackets from their shelves when they discovered that the clothing was made using raccoon dog fur. Combs had not known the jackets were made with genuine fur, but as soon as he was alerted, he had production stopped.
  
  In November 2008, Combs added a men's perfume line "I Am King" to the Sean John brand. The fragrance, dedicated to Barack Obama, Muhammad Ali, and Martin Luther King Jr., featured Bar Refaeli in its advertising. In early 2016, Sean John introduced the brand's GIRLS collection.