section_path: History/Color
section_name: Color
paragraph_text: Color
  
  A significant technological advancement in film was the introduction of "natural color," where color was captured directly from nature through photography, as opposed to being manually added to black-and-white prints using techniques like hand-coloring or stencil-coloring. Early color processes often produced colors that appeared far from "natural". Unlike the rapid transition from silent films to sound films, color's replacement of black-and-white happened more gradually.
  
  The crucial innovation was the three-strip version of the Technicolor process, first used in animated cartoons in 1932. The process was later applied to live-action short films, specific sequences in feature films, and finally, for an entire feature film, Becky Sharp, in 1935. Although the process was expensive, the positive public response, as evidenced by increased box office revenue, generally justified the additional cost. Consequently, the number of films made in color gradually increased year after year.