section_path: Reactions/Tactics
section_name: Tactics
paragraph_text: Tactics
  
  A number of studies demonstrate that harsh power tactics (e.g. punishment (both personal and impersonal), rule-based sanctions, and non-personal rewards) are less effective than soft tactics (expert power, referent power, and personal rewards). It is probably because harsh tactics generate hostility, depression, fear, and anger, while soft tactics are often reciprocated with cooperation. Coercive and reward power can also lead group members to lose interest in their work, while instilling a feeling of autonomy in one's subordinates can sustain their interest in work and maintain high productivity even in the absence of monitoring.
  
  Coercive influence creates conflict that can disrupt entire group functioning. When disobedient group members are severely reprimanded, the rest of the group may become more disruptive and uninterested in their work, leading to negative and inappropriate activities spreading from one troubled member to the rest of the group. This effect is called Disruptive contagion or ripple effect and it is strongly manifested when reprimanded member has a high status within a group, and authority's requests are vague and ambiguous.