section_path: Sources/Personal branding
section_name: Personal branding
paragraph_text: Personal branding
  
  Personal branding includes the use of social media to promotion to brands and topics to further good repute among professionals in a given field, produce an iconic relationship between a professional, a brand and its audience that extends networks past the conventional lines established by the mainstream and to enhance personal visibility. Popular culture: is generally recognized by members of a society as a set of the practices, beliefs, and objects that are dominant or prevalent in a society at a given point in time. As celebrities online identities are extremely important in order to create a brand to line-up sponsorships, jobs, and opportunities. As influencers, micro-celebrities, and users constantly need to find new ways to be unique or stay updated with trends, in order to maintain followers, views, and likes. For example, Ellen DeGeneres has created her own personal branding through her talk show The Ellen DeGeneres Show. As she developed her brand we can see the branches she created to extend her fan base such as Ellen clothing, socks, pet beds, and more.