section_path: Release/Promotion
section_name: Promotion
paragraph_text: Promotion
  
  The marketing team selected precise footage for each trailer to avoid spoilers, especially regarding Abby's appearance, avoiding Part II ' s approach of altering characters within scenes; the trailers largely follow Ellie's perspective. HBO shared the first images of Pascal and Ramsey on May 15, 2024, and the first footage—featuring Dever, Merced, O'Hara, and Wright—on August 4, alongside House of the Dragon ' s the second-season finale. For The Last of Us Day on September 26, HBO released the season's synopsis, posters by Greg Ruth of Joel, Ellie, and Abby, and the first teaser trailer, set to Pearl Jam's "Future Days". New footage was released on November 12, alongside The Penguin ' s finale, and a preview was shown at a Max showcase in London on December 5. Merced presented Best Adaptation at the Game Awards 2024 on December 12 alongside Shannon Woodward, who portrayed Dina in the game.
  
  A teaser trailer was aired during Sony's CES presentation on January 6, 2025, and character posters featuring Abby, Ellie, and Joel were released on February 19. Dever, Druckmann, Luna, Mazin, Mazino, Merced, Pascal, and Ramsey appeared on a panel at SXSW on March 8, where the full trailer was officially released, having leaked hours earlier. It received the most three-day views of any HBO and Max original trailer with 158 million views, a 160% increase from the series's previous marketing. The season's key art was released on March 13, followed by a poster of Joel and Ellie on March 20, and nine character posters on March 24. The show's companion podcast returned alongside each episode, hosted by Troy Baker (who portrayed Joel in the games and James in the first season) alongside Druckmann and Mazin.
  
  Sony Pictures Consumer Products selected brand partners that fit the narrative's themes and content; partnerships were announced in March and unveiled over the following month: a cordyceps -infused coffee by Four Sigmatic, cordyceps-infused chocolate by Alice Mushrooms (co-owned by Pascal), denim outfits by Wrangler, boots by Timberland, and an acoustic guitar from Taylor Guitars. HBO partnered with Athletic Club to display the series's logo on the club's playing kit on April 13, and on the San Mamés Stadium from April 9–15. For its 100th anniversary La Playa Awaits campaign, Corona partnered with Warner Bros. Discovery Ad Sales to cater the Los Angeles premiere, sponsor the influencer screening, and provide title sponsorship in April and May, including the ASL versions, bumpers, and a Max takeover on April 27; Luna also starred in two Corona advertisements. The Last of Us Complete —a game bundle containing The Last of Us Part I and Part II Remastered for the PlayStation 5 —was released digitally on April 10 before the season premiere.
  
  The worldwide press tour ran from the red carpet premiere on March 24 until the first episode aired on April 13. Pascal appeared on Jimmy Kimmel Live! alongside a clip from the series on March 24, and Ramsey was featured on the covers of British Vogue and The Hollywood Reporter and on Entertainment Weekly ' s digital "cover" with Dever and Pascal in April. Dever, Luna, Mazino, Merced, Ramsey, and Wright attended a press event at Sydney Harbour to celebrate Max's Australian launch on March 31, alongside the April 2 premiere, and Druckmann, Mazin, and Ramsey attended a Deadline Contenders Television panel on April 5. Ramsey appeared on The Tonight Show Starring Jimmy Fallon on April 7, showing a clip from the series and rapping a recap of the first season, and on The Jonathan Ross Show on April 12, and Luna and Merced presented Audio Achievement at the 21st British Academy Games Awards on April 8.
  
  Additional videos and images from the season were released in the week before its premiere, and several pages on Max received fungus-inspired designs that slowly grew over the preceding days. Merced was L'Officiel USA ' s May cover model. Mazino and Merced appeared on The Tonight Show Starring Jimmy Fallon on May 15 and 20, the latter in her late-night talk show debut, and both appeared on The Kelly Clarkson Show on May 20, alongside a clip from the finale, while Dever was on Jimmy Kimmel Live! on May 29. Druckmann, Mazin, and Merced attended a For Your Consideration (FYC) event hosted by Sony Pictures Television at its studios on May 29, and Druckmann and Mazin attended Variety ' s A Night in the Writers' Room drama panel on June 5. In Los Angeles, several crew members—Fleming, Good, Macaulay, Mazin, Sereda, and Wang—attended an IGN Live panel on June 8, and, with Druckmann, an Emmys FYC event on June 9; a second FYC panel, moderated by Rob McElhenney, featured Dever, Druckmann, Luna, Mazin, Mazino, Merced, and Ramsey.
  
  The marketing team selected precise footage for each trailer to avoid spoilers, especially regarding Abby's appearance, avoiding Part II ' s approach of altering characters within scenes; the trailers largely follow Ellie's perspective. HBO shared the first images of Pascal and Ramsey on May 15, 2024, and the first footage—featuring Dever, Merced, O'Hara, and Wright—on August 4, alongside House of the Dragon ' s the second-season finale. For The Last of Us Day on September 26, HBO released the season's synopsis, posters by Greg Ruth of Joel, Ellie, and Abby, and the first teaser trailer, set to Pearl Jam's "Future Days". New footage was released on November 12, alongside The Penguin ' s finale, and a preview was shown at a Max showcase in London on December 5. Merced presented Best Adaptation at the Game Awards 2024 on December 12 alongside Shannon Woodward, who portrayed Dina in the game.
  
  A teaser trailer was aired during Sony's CES presentation on January 6, 2025, and character posters featuring Abby, Ellie, and Joel were released on February 19. Dever, Druckmann, Luna, Mazin, Mazino, Merced, Pascal, and Ramsey appeared on a panel at SXSW on March 8, where the full trailer was officially released, having leaked hours earlier. It received the most three-day views of any HBO and Max original trailer with 158 million views, a 160% increase from the series's previous marketing. The season's key art was released on March 13, followed by a poster of Joel and Ellie on March 20, and nine character posters on March 24. The show's companion podcast returned alongside each episode, hosted by Troy Baker (who portrayed Joel in the games and James in the first season) alongside Druckmann and Mazin.
  
  Sony Pictures Consumer Products selected brand partners that fit the narrative's themes and content; partnerships were announced in March and unveiled over the following month: a cordyceps -infused coffee by Four Sigmatic, cordyceps-infused chocolate by Alice Mushrooms (co-owned by Pascal), denim outfits by Wrangler, boots by Timberland, and an acoustic guitar from Taylor Guitars. HBO partnered with Athletic Club to display the series's logo on the club's playing kit on April 13, and on the San Mamés Stadium from April 9–15. For its 100th anniversary La Playa Awaits campaign, Corona partnered with Warner Bros. Discovery Ad Sales to cater the Los Angeles premiere, sponsor the influencer screening, and provide title sponsorship in April and May, including the ASL versions, bumpers, and a Max takeover on April 27; Luna also starred in two Corona advertisements. The Last of Us Complete —a game bundle containing The Last of Us Part I and Part II Remastered for the PlayStation 5 —was released digitally on April 10 before the season premiere.
  
  The worldwide press tour ran from the red carpet premiere on March 24 until the first episode aired on April 13. Pascal appeared on Jimmy Kimmel Live! alongside a clip from the series on March 24, and Ramsey was featured on the covers of British Vogue and The Hollywood Reporter and on Entertainment Weekly ' s digital "cover" with Dever and Pascal in April. Dever, Luna, Mazino, Merced, Ramsey, and Wright attended a press event at Sydney Harbour to celebrate Max's Australian launch on March 31, alongside the April 2 premiere, and Druckmann, Mazin, and Ramsey attended a Deadline Contenders Television panel on April 5. Ramsey appeared on The Tonight Show Starring Jimmy Fallon on April 7, showing a clip from the series and rapping a recap of the first season, and on The Jonathan Ross Show on April 12, and Luna and Merced presented Audio Achievement at the 21st British Academy Games Awards on April 8.
  
  Additional videos and images from the season were released in the week before its premiere, and several pages on Max received fungus-inspired designs that slowly grew over the preceding days. Merced was L'Officiel USA ' s May cover model. Mazino and Merced appeared on The Tonight Show Starring Jimmy Fallon on May 15 and 20, the latter in her late-night talk show debut, and both appeared on The Kelly Clarkson Show on May 20, alongside a clip from the finale, while Dever was on Jimmy Kimmel Live! on May 29. Druckmann, Mazin, and Merced attended a For Your Consideration (FYC) event hosted by Sony Pictures Television at its studios on May 29, and Druckmann and Mazin attended Variety ' s A Night in the Writers' Room drama panel on June 5. In Los Angeles, several crew members—Fleming, Good, Macaulay, Mazin, Sereda, and Wang—attended an IGN Live panel on June 8, and, with Druckmann, an Emmys FYC event on June 9; a second FYC panel, moderated by Rob McElhenney, featured Dever, Druckmann, Luna, Mazin, Mazino, Merced, and Ramsey.