section_path: 1970s–1980s: Commercialisation/Emergence of alternative rock
section_name: Emergence of alternative rock
paragraph_text: Emergence of alternative rock
  
  The term alternative rock was coined in the early 1980s to describe rock artists who did not fit into the mainstream genres of the time. Bands dubbed "alternative" had no unified style, but were all seen as distinct from mainstream music. Alternative bands were linked by their collective debt to punk rock, through hardcore, New Wave or the post-punk movements. Important alternative rock bands of the 1980s in the US included R.E.M., Hüsker Dü, Jane's Addiction, Sonic Youth, and the Pixies, and in the UK the Cure, New Order, the Jesus and Mary Chain, and the Smiths. Artists were largely confined to independent record labels, building an extensive underground music scene based on college radio, fanzines, touring, and word-of-mouth. They rejected the dominant synth-pop of the early 1980s, marking a return to group-based guitar rock.
  
  Few of these early bands achieved mainstream success, although exceptions to this rule include R.E.M., the Smiths, and the Cure. Despite a general lack of spectacular album sales, the original alternative rock bands exerted a considerable influence on the generation of musicians who came of age in the 1980s and ended up breaking through to mainstream success in the 1990s. Styles of alternative rock in the US during the 1980s included jangle pop, associated with the early recordings of R.E.M., which incorporated the ringing guitars of mid-1960s pop and rock, and college rock, used to describe alternative bands that began in the college circuit and college radio, including acts such as 10,000 Maniacs and the Feelies. In the UK, Gothic rock was dominant in the early 1980s, but by the end of the decade, indie or dream pop like Primal Scream, Bogshed, Half Man Half Biscuit and the Wedding Present, and what were dubbed shoegaze bands like My Bloody Valentine, Slowdive, Ride and Lush entered. Particularly vibrant was the Madchester scene, producing such bands as Happy Mondays, Inspiral Carpets and the Stone Roses. The next decade would see the success of grunge in the US and Britpop in the UK, bringing alternative rock into the mainstream.