section_path: Marketing/Branding
section_name: Branding
paragraph_text: Branding
  
  On September 4, 2024, FIFA released the official emblem and audio signature of the tournament. The emblem takes inspiration from the ball, football history and culture, with the initials of the tournament abstracted into a circular icon. The official audio will feature Italian singer Gala 's song " Freed from Desire ". On November 14, FIFA unveiled the new Club World Cup trophy. On January 29, 2025, it was announced that FIFA Music Ambassador Robbie Williams would perform at the tournament, including a new song.