section_path: Marketing/Branding
section_name: Branding
paragraph_text: Branding
  
  The official emblem and brand identity was unveiled on May 17, 2023, at the Griffith Observatory in Los Angeles, California; its basic form consists of a stacked "26" with an image of the FIFA World Cup Trophy in front of it (marking the first time that the trophy has been depicted in a World Cup emblem as a photo, as opposed to a stylized representation), but it is designed to be adaptable to different backdrops. The next day, FIFA unveiled variants of the emblem for each of the host cities, which feature color variants and designs that reflect local landscapes or culture (with the Los Angeles emblem featuring a stylized sun and wave, the Monterrey emblem featuring imagery of the Cerro de la Silla mountain, and Toronto featuring the city skyline and the CN Tower).
  
  Reaction to the logo from the initial unveiling was largely negative, with many feeling that the design was either unfinished or uncreative compared to the emblems of past FIFA World Cup tournaments. By contrast, United States national team player Jesús Ferreira described the emblem as "beautiful".
  
  The official emblem and brand identity was unveiled on May 17, 2023, at the Griffith Observatory in Los Angeles, California; its basic form consists of a stacked "26" with an image of the FIFA World Cup Trophy in front of it (marking the first time that the trophy has been depicted in a World Cup emblem as a photo, as opposed to a stylized representation), but it is designed to be adaptable to different backdrops. The next day, FIFA unveiled variants of the emblem for each of the host cities, which feature color variants and designs that reflect local landscapes or culture (with the Los Angeles emblem featuring a stylized sun and wave, the Monterrey emblem featuring imagery of the Cerro de la Silla mountain, and Toronto featuring the city skyline and the CN Tower).
  
  Reaction to the logo from the initial unveiling was largely negative, with many feeling that the design was either unfinished or uncreative compared to the emblems of past FIFA World Cup tournaments. By contrast, United States national team player Jesús Ferreira described the emblem as "beautiful".