section_path: Litigation and controversies/Migrant Boat NFT
section_name: Migrant Boat NFT
paragraph_text: Migrant Boat NFT
  
  On January 10, 2022, AP announced it would start selling non-fungible tokens (NFTs) of their photographs in partnership with a company named Xooa, with the proceeds being used to fund their operations. One of the NFTs they promoted on Twitter on 24 February was an aerial shot depicting an overcrowded migrant boat in the Mediterranean Sea. The tweet received negative backlash from users and other journalists, with AP being accused of profiting off of human suffering and the picture choice being "dystopian" and "in extremely poor taste". The tweet was subsequently deleted and the NFT, which was to be sold the next day, was pulled from market. Global director of media relations Lauren Easton apologized, saying "This was a poor choice of imagery for an NFT. It has not and will not be put up for auction AP's NFT marketplace is a very early pilot program, and we are immediately reviewing our efforts". No further NFTs were announced or sold.