section_path: In popular culture/Business ventures
section_name: Business ventures
paragraph_text: Business ventures
  
  Ronaldo opened a fashion boutique under the name CR7 (his initials and shirt number) on the island of Madeira in 2006 and opened a second in Lisbon in 2008. In partnership with Scandinavian manufacturer JBS Textile Group and the New York fashion designer Richard Chai, Ronaldo co-designed a range of underwear and sock line, released in November 2013. He expanded his CR7 fashion brand by launching a line of premium shirts and shoes in July 2014. In September 2015, Ronaldo released his own fragrance, "Legacy", in a partnership with Eden Parfums. Since 26 October 2023, the new owners of Medialivre (Correio da Manhã, Record and Jornal de Negócios publisher) are a group of investors that include Cristiano Ronaldo through Portuguese company Expressão Livre. In December 2011, he launched an iPhone game called Heads Up with Cristiano, created by developer RockLive, and in December 2013, he launched Viva Ronaldo, a dedicated social networking website and app.
  
  Ronaldo opened a fashion boutique under the name CR7 (his initials and shirt number) on the island of Madeira in 2006 and opened a second in Lisbon in 2008. In partnership with Scandinavian manufacturer JBS Textile Group and the New York fashion designer Richard Chai, Ronaldo co-designed a range of underwear and sock line, released in November 2013. He expanded his CR7 fashion brand by launching a line of premium shirts and shoes in July 2014. In September 2015, Ronaldo released his own fragrance, "Legacy", in a partnership with Eden Parfums. Since 26 October 2023, the new owners of Medialivre (Correio da Manhã, Record and Jornal de Negócios publisher) are a group of investors that include Cristiano Ronaldo through Portuguese company Expressão Livre. In December 2011, he launched an iPhone game called Heads Up with Cristiano, created by developer RockLive, and in December 2013, he launched Viva Ronaldo, a dedicated social networking website and app.