section_path: Marketing
section_name: Marketing
paragraph_text: Marketing
  
  The second season was teased during the Apple Event on September 7, 2022, which featured Helly (Britt Lower). The first footage from season 2 was released on June 10, 2024, as part of a promo for upcoming Apple TV+ programming.
  
  On July 9, 2024, a post on the Apple TV+ account on social media platform X teased an announcement about season 2. In the video, a light blinks the word "tomorrow" in Morse code. The next day on July 10, Apple TV+ announced that season 2 would debut on January 17, 2025. The first trailer for season 2 was released on October 23, 2024.
  
  On January 14, 2025, three days before the premiere of the second season, Apple TV+ recreated the show's 'Macrodata Refinement' office inside a glass box at Grand Central Terminal. Actors Scott, Cherry, Arquette, Lower, and Tillman entered the glass box and behaved as though they were working their respective jobs at Lumon Industries for about two and a half hours. The pop-up's uniqueness and the cast's dedication generated largely favorable responses from the public.
  
  On March 21, 2025, IKEA India and Australia posted the same advertisement promoting office supplies replicating a similar set up to the Macrodata Refinement office. The tagline pokes fun at the "mysterious and important work" joke that is told by the office workers.
  
  On March 26, 2025, some cast members appeared at Tower Bridge in London to celebrate the renewal of season 3. Cast members included Adam Scott, Britt Lower, Tramell Tillman, Zach Cherry, and Gwendoline Christie. At the event were balloons with Adam Scott's face. On the same day, Apple updated their computer section on their website to include the Lumon Terminal Pro. However, the item was not actually for sale but served as marketing to promote both the show and the Apple TV+ service.
  
  The second season was teased during the Apple Event on September 7, 2022, which featured Helly (Britt Lower). The first footage from season 2 was released on June 10, 2024, as part of a promo for upcoming Apple TV+ programming.
  
  On July 9, 2024, a post on the Apple TV+ account on social media platform X teased an announcement about season 2. In the video, a light blinks the word "tomorrow" in Morse code. The next day on July 10, Apple TV+ announced that season 2 would debut on January 17, 2025. The first trailer for season 2 was released on October 23, 2024.
  
  On January 14, 2025, three days before the premiere of the second season, Apple TV+ recreated the show's 'Macrodata Refinement' office inside a glass box at Grand Central Terminal. Actors Scott, Cherry, Arquette, Lower, and Tillman entered the glass box and behaved as though they were working their respective jobs at Lumon Industries for about two and a half hours. The pop-up's uniqueness and the cast's dedication generated largely favorable responses from the public.
  
  On March 21, 2025, IKEA India and Australia posted the same advertisement promoting office supplies replicating a similar set up to the Macrodata Refinement office. The tagline pokes fun at the "mysterious and important work" joke that is told by the office workers.
  
  On March 26, 2025, some cast members appeared at Tower Bridge in London to celebrate the renewal of season 3. Cast members included Adam Scott, Britt Lower, Tramell Tillman, Zach Cherry, and Gwendoline Christie. At the event were balloons with Adam Scott's face. On the same day, Apple updated their computer section on their website to include the Lumon Terminal Pro. However, the item was not actually for sale but served as marketing to promote both the show and the Apple TV+ service.