section_path: 1976 presidential campaign
section_name: 1976 presidential campaign
paragraph_text: 1976 presidential campaign
  
  On December 12, 1974, Carter announced his presidential campaign at the National Press Club in Washington, D.C. His speech contained themes of domestic inequality, optimism, and change. Upon his entrance in the Democratic primaries, he was competing against sixteen other candidates and was considered to have little chance against the more nationally known politicians such as Wallace. His name recognition was very low, and his opponents derisively asked "Jimmy Who?". In response to this, Carter began to emphasize his name and what he stood for, stating "My name is Jimmy Carter, and I'm running for president."
  
  This strategy proved successful. By mid-March 1976, Carter was not only far ahead of the active contenders for the presidential nomination, but led incumbent Republican president Gerald Ford by a few percentage points. As the Watergate scandal was still fresh in the voters' minds, Carter's position as an outsider proved helpful. He promoted government reorganization. In June, Carter published a memoir titled Why Not the Best? to introduce himself to the American public.
  
  Carter became the front-runner early on by winning the Iowa caucuses and the New Hampshire primary. His strategy involved reaching a region before another candidate could extend influence there, traveling over 50,000 miles (80,000 kilometres), visiting 37 states, and delivering over 200 speeches before any other candidate had entered the race. In the South, he tacitly conceded certain areas to Wallace and swept them as a moderate when it became clear Wallace could not win the region. In the North, Carter appealed largely to conservative Christian and rural voters. While he did not achieve a majority in most Northern states, he won several by building the largest singular support base. Although Carter was initially dismissed as a regional candidate, he would clinch the Democratic nomination. In 1980, Laurence Shoup noted that the national news media discovered and promoted Carter, and stated:
  
  What Carter had that his opponents did not was the acceptance and support of elite sectors of the mass communications media. It was their favorable coverage of Carter and his campaign that gave him an edge, propelling him rocket-like to the top of the opinion polls. This helped Carter win key primary election victories, enabling him to rise from an obscure public figure to President-elect in the short space of 9 months.
  
  During an interview in April 1976, Carter said, "I have nothing against a community that is... trying to maintain the ethnic purity of their neighborhoods." His remark was intended as supportive of open housing laws, but specifying opposition to government efforts to "inject black families into a white neighborhood just to create some sort of integration ". Carter's stated positions during his campaign included public financing of congressional campaigns, supporting the creation of a federal consumer protection agency, creating a separate cabinet-level department for education, signing a peace treaty with the Soviet Union to limit nuclear weapons, reducing the defense budget, a tax proposal implementing "a substantial increase toward those who have the higher incomes" alongside a levy reduction on taxpayers with lower and middle incomes, making multiple amendments to the Social Security Act, and having a balanced budget by the end of his first term.
  
  On July 15, 1976, Carter chose U.S. senator Walter Mondale as his running mate. Carter and Ford faced off in three televised debates, the first United States presidential debates since 1960.
  
  For the November 1976 issue of Playboy, which hit newsstands a couple of weeks before the election, Robert Scheer interviewed Carter. While discussing his religion's view of pride, Carter said: "I've looked on a lot of women with lust. I've committed adultery in my heart many times." This response and his admission in another interview that he did not mind if people uttered the word "fuck" led to a media feeding frenzy and critics lamenting the erosion of boundary between politicians and their private intimate lives.
  
  On December 12, 1974, Carter announced his presidential campaign at the National Press Club in Washington, D.C. His speech contained themes of domestic inequality, optimism, and change. Upon his entrance in the Democratic primaries, he was competing against sixteen other candidates and was considered to have little chance against the more nationally known politicians such as Wallace. His name recognition was very low, and his opponents derisively asked "Jimmy Who?". In response to this, Carter began to emphasize his name and what he stood for, stating "My name is Jimmy Carter, and I'm running for president."
  
  This strategy proved successful. By mid-March 1976, Carter was not only far ahead of the active contenders for the presidential nomination, but led incumbent Republican president Gerald Ford by a few percentage points. As the Watergate scandal was still fresh in the voters' minds, Carter's position as an outsider proved helpful. He promoted government reorganization. In June, Carter published a memoir titled Why Not the Best? to introduce himself to the American public.
  
  Carter became the front-runner early on by winning the Iowa caucuses and the New Hampshire primary. His strategy involved reaching a region before another candidate could extend influence there, traveling over 50,000 miles (80,000 kilometres), visiting 37 states, and delivering over 200 speeches before any other candidate had entered the race. In the South, he tacitly conceded certain areas to Wallace and swept them as a moderate when it became clear Wallace could not win the region. In the North, Carter appealed largely to conservative Christian and rural voters. While he did not achieve a majority in most Northern states, he won several by building the largest singular support base. Although Carter was initially dismissed as a regional candidate, he would clinch the Democratic nomination. In 1980, Laurence Shoup noted that the national news media discovered and promoted Carter, and stated:
  
  What Carter had that his opponents did not was the acceptance and support of elite sectors of the mass communications media. It was their favorable coverage of Carter and his campaign that gave him an edge, propelling him rocket-like to the top of the opinion polls. This helped Carter win key primary election victories, enabling him to rise from an obscure public figure to President-elect in the short space of 9 months.
  
  During an interview in April 1976, Carter said, "I have nothing against a community that is... trying to maintain the ethnic purity of their neighborhoods." His remark was intended as supportive of open housing laws, but specifying opposition to government efforts to "inject black families into a white neighborhood just to create some sort of integration ". Carter's stated positions during his campaign included public financing of congressional campaigns, supporting the creation of a federal consumer protection agency, creating a separate cabinet-level department for education, signing a peace treaty with the Soviet Union to limit nuclear weapons, reducing the defense budget, a tax proposal implementing "a substantial increase toward those who have the higher incomes" alongside a levy reduction on taxpayers with lower and middle incomes, making multiple amendments to the Social Security Act, and having a balanced budget by the end of his first term.
  
  On July 15, 1976, Carter chose U.S. senator Walter Mondale as his running mate. Carter and Ford faced off in three televised debates, the first United States presidential debates since 1960.
  
  For the November 1976 issue of Playboy, which hit newsstands a couple of weeks before the election, Robert Scheer interviewed Carter. While discussing his religion's view of pride, Carter said: "I've looked on a lot of women with lust. I've committed adultery in my heart many times." This response and his admission in another interview that he did not mind if people uttered the word "fuck" led to a media feeding frenzy and critics lamenting the erosion of boundary between politicians and their private intimate lives.