section_path: Off the court/Sponsorships, endorsements and other ventures
section_name: Sponsorships, endorsements and other ventures
paragraph_text: Sponsorships, endorsements and other ventures
  
  At age 17, Sinner signed sponsorship deals with Nike and Head in 2019 for tennis footwear, apparel, and equipment. In 2020, when he was eighteen years old and not yet in the top 50 of the ATP rankings, Sinner signed a global ambassador contract with Rolex. In October that year, when he was ranked no. 46, he signed a sponsorship contract with Alfa Romeo. In 2021, he signed with Intesa Sanpaolo. In 2022, Sinner signed a new $150 million sponsorship contract with Nike spanning ten years and became the face of Gucci and Lavazza. In 2023, Sinner signed a partnership with Formula 1 to help attract young diverse audience to the motorsport. In 2024, L’Oréal ’s skincare brand La-Roche Posay appointed Sinner as their global brand advocate to help raise awareness about sun protection. Some of his other sponsors include FASTWEB, De Cecco, Panini Comics, Technogym, Enervit, Parmigiano Reggiano, and Pigna.
  
  During the COVID-19 pandemic in 2020, Sinner launched his mental health initiative "What's Kept You Moving", a series in which he interviewed other young athletes about overcoming mental health challenges in sports. In 2022, Sinner became the face of the "An Ace for Research" initiative for cancer research, committing to a donation for the purchase of modern lasers to diagnose cancers in men for every ace he scored in the ATP Finals, and later visited the research laboratories at The Candiolo Cancer Institute.
  
  He ventured into the investment world in 2022, diversifying his assets through four different companies that he registered in his place of residence, Monte Carlo. His real estate company owns properties at Corso Venezia in the historic centre of Milan.
  
  In 2022, Sinner released the comic book Piccoli grandi campioni: Il manuale illustrato del tennis di Jannik Sinner through Panini Comics, an illustrated tennis manual for children in which an illustrated character of Sinner explains tennis and gives advice to beginners.
  
  In September 2024, Sinner was announced as the ambassador for the 2026 Winter Olympics volunteer program.
  
  At age 17, Sinner signed sponsorship deals with Nike and Head in 2019 for tennis footwear, apparel, and equipment. In 2020, when he was eighteen years old and not yet in the top 50 of the ATP rankings, Sinner signed a global ambassador contract with Rolex. In October that year, when he was ranked no. 46, he signed a sponsorship contract with Alfa Romeo. In 2021, he signed with Intesa Sanpaolo. In 2022, Sinner signed a new $150 million sponsorship contract with Nike spanning ten years and became the face of Gucci and Lavazza. In 2023, Sinner signed a partnership with Formula 1 to help attract young diverse audience to the motorsport. In 2024, L’Oréal ’s skincare brand La-Roche Posay appointed Sinner as their global brand advocate to help raise awareness about sun protection. Some of his other sponsors include FASTWEB, De Cecco, Panini Comics, Technogym, Enervit, Parmigiano Reggiano, and Pigna.
  
  During the COVID-19 pandemic in 2020, Sinner launched his mental health initiative "What's Kept You Moving", a series in which he interviewed other young athletes about overcoming mental health challenges in sports. In 2022, Sinner became the face of the "An Ace for Research" initiative for cancer research, committing to a donation for the purchase of modern lasers to diagnose cancers in men for every ace he scored in the ATP Finals, and later visited the research laboratories at The Candiolo Cancer Institute.
  
  He ventured into the investment world in 2022, diversifying his assets through four different companies that he registered in his place of residence, Monte Carlo. His real estate company owns properties at Corso Venezia in the historic centre of Milan.
  
  In 2022, Sinner released the comic book Piccoli grandi campioni: Il manuale illustrato del tennis di Jannik Sinner through Panini Comics, an illustrated tennis manual for children in which an illustrated character of Sinner explains tennis and gives advice to beginners.
  
  In September 2024, Sinner was announced as the ambassador for the 2026 Winter Olympics volunteer program.