section_path: Other activities/Endorsements
section_name: Endorsements
paragraph_text: Endorsements
  
  Kim has been regarded as the "King of product endorsements" by media outlets; and has been the face of variety of products ranging from food, clothing, electronics, telecoms to automobiles and more. He started emerging as a blue chip in the advertising industry soon after he grabbed viewer's attention through his acting in Giant. But when he starred in Moon Embracing the Sun, he set the record of being the face of 17 products simultaneously overtaking figure skater Yuna Kim, who had set the record back in 2009 by amassing 15 endorsements. Kim became most in-demand advertising model after his drama My Love from the Star with appearing in more than 30 advertisements, including 10 airing in China and other Asian counties. He has also been the face of Jeju airlines and main character of a Chinese video game.
  
  In 2014, Kim Soo-hyun appeared in an ad alongside Gianna Jun for Chinese bottled water company Hengda bingquan. The move drew negative reactions from South Korean fans due to Hengda listing the source of its water as "Jang bai shan" (Changbai Mountain) rather than the Korean name, " Paektu Mountain ". Both actors sought to revoke their ad contracts after the backlash but Kim eventually decided to continue with the ad, which disappointed many of his fans. In 2015, Kim along with Yuna Kim won grand prizes at the National Brand Awards for improving Korea's brand image.
  
  Kim joined the Philippine retail brand Bench as a product endorser in July 2021. On September 13, 2021, Kim was selected as a global ambassador for Tommy Hilfiger. In 2022, Dunkin' Donuts named Kim as their newest product endorser. On August 17, 2023, Kim was selected as the new brand ambassador of outdoor fashion brand, Eider. In January 2025, Kim became the brand ambassador of the Italian luxury fashion brand Prada, representing the brand at the 2025 F/W Milan Fashion Week, though his relationship with the brand ended in March that year due to his grooming allegations.
  
  Kim has been regarded as the "King of product endorsements" by media outlets; and has been the face of variety of products ranging from food, clothing, electronics, telecoms to automobiles and more. He started emerging as a blue chip in the advertising industry soon after he grabbed viewer's attention through his acting in Giant. But when he starred in Moon Embracing the Sun, he set the record of being the face of 17 products simultaneously overtaking figure skater Yuna Kim, who had set the record back in 2009 by amassing 15 endorsements. Kim became most in-demand advertising model after his drama My Love from the Star with appearing in more than 30 advertisements, including 10 airing in China and other Asian counties. He has also been the face of Jeju airlines and main character of a Chinese video game.
  
  In 2014, Kim Soo-hyun appeared in an ad alongside Gianna Jun for Chinese bottled water company Hengda bingquan. The move drew negative reactions from South Korean fans due to Hengda listing the source of its water as "Jang bai shan" (Changbai Mountain) rather than the Korean name, " Paektu Mountain ". Both actors sought to revoke their ad contracts after the backlash but Kim eventually decided to continue with the ad, which disappointed many of his fans. In 2015, Kim along with Yuna Kim won grand prizes at the National Brand Awards for improving Korea's brand image.
  
  Kim joined the Philippine retail brand Bench as a product endorser in July 2021. On September 13, 2021, Kim was selected as a global ambassador for Tommy Hilfiger. In 2022, Dunkin' Donuts named Kim as their newest product endorser. On August 17, 2023, Kim was selected as the new brand ambassador of outdoor fashion brand, Eider. In January 2025, Kim became the brand ambassador of the Italian luxury fashion brand Prada, representing the brand at the 2025 F/W Milan Fashion Week, though his relationship with the brand ended in March that year due to his grooming allegations.