section_path: Social history
section_name: Social history
paragraph_text: Social history
  
  Social changes since 1945 have been vast and disparate, affecting countries and subgroups within those countries in ways specific to each population, meaning there is not one single global story of social change. Despite this, one of the major trends has been an increasing interchange between cultures and a wider spread of the most successful works, enabled by new technology and globalization. In earlier periods, a successful musician or theater troupe might be confined to playing in a single city at a time, limiting their reach. The spread of better recording technology, such as the magnetophon, meant that a musical act could have their song be played over the radio everywhere without loss of sound quality, creating international superstars such as Elvis Presley and The Beatles. The spread of home television sets allowed people across the globe to easily watch the same show, rather than requiring viewers to attend a local theater. Hollywood in California produced films that dominated cinema; while intended for the lucrative American market, these films spread across the globe, backed by their large budgets and the cinematic expertise gathered there. The rise of the Internet in the 1990s allowed both for an ever further spread of the most popular and dominant works, but the comparatively cheap cost of publishing there, whether as a personal website, blog, or YouTube video, also allowed specific niche subcultures to connect and thrive in a way that was less true in the 20th century. For example, diaspora groups of immigrants can more easily stay in contact with their family and friends in their origin region, compared to earlier eras where travel and communication was far more expensive, making a narrative of strictly increasing global homogenization incomplete. International telephone networks, and later Internet telephony, allowed cheaper and easier long-distance communication than previous eras.
  
  Language usage in the contemporary era has seen a rise in English as a lingua franca, where people across the world learn the English language as a second language. This has been both to facilitate international communication, especially in places tied to international trade or tourism, as well as to better consume widespread English-language media. This is tied to increased Americanization, as American culture has grown increasingly influential and widespread. To a lesser extent, during the Cold War, something similar happened with the Russian language in the Eastern Bloc and among communist-aligned factions; however, this status was mostly reversed after the collapse of the Soviet Union. The French and German languages saw their prestige as global languages decline after World War II.
  
  Religious trends have been disparate and not consistent across countries, often with sharply varying results even between similar and nearby groups. In industrialized and economically prosperous regions, there has been a loose trend toward secularization that deprioritized the role of religion, even among people who still identified as adherents. The decline of Christianity in the Western world has been perhaps the most notable of these trends, although many non-Western cultures have been affected as well, such as the rise of irreligion in China (buttressed by antireligious campaigns). As an example of how localized this process can be, during the Cold War both the Polish People's Republic and the Czechoslovak Socialist Republic endorsed state atheism. However, after the fall of the Iron Curtain in 1989 – 1990, the people of these bordering states had radically different cultural attitudes toward religion; Poland was one of the more religious states in Europe, with 96% of its population espousing a belief in Catholic Christianity in 2011, while the Czech Republic was one of the most stridently irreligious, with only 15% of its population espousing any religious beliefs at all by 2011. In the Islamic world, a notable trend has been the spread of international schools of thought into regions where belief was previously localized, such as the International propagation of Salafism and Wahhabism funded by the government of Saudi Arabia. While regional Islamic groups remain strong, they are more contested than in the past.
  
  Another social trend has been the rise of urbanization as a larger proportion of the world's population has moved to live in cities and urban areas, and fewer people live in rural areas. In the United States, as the overall population more than doubled from 1930 to 1990, around a third of its counties saw their population decline by around 27%, suggesting that as rural counties empty, the urban counties are where the vast majority of inhabitants are moving to. In Eastern Africa, the urban population soared from 11 million in 1920 to 77 million in 2010. Many rural Chinese people moved to large coastal cities such as Shenzhen to work in the 1990s and 2000s, leading to a sharp increase of Urbanization in China. Rural parts of Japan have seen stark population declines, especially among the young, with only the Greater Tokyo area continuing to grow. How to deal with this change is a major issue, as many cities and their transportation networks were not designed to serve the larger populations that now occupy them.
  
  A major trend in many industrialized nations was the sexual revolution, an adoption of publicly more tolerant attitudes toward sex and pre-marital sex. " The pill " was first approved for use in 1960 in the United States, and spread rapidly around the world. The pill made birth control easier and more reliable than earlier methods. This made sex for pleasure less likely to result in unintended children. It also allowed for easier family planning, where couples could choose more specifically when to have kids compared to earlier eras. Some analysts credit this as one reason behind a decline in birth rates in the industrialized world, which had multiple second-order effects. Many regions have also made divorce much easier to officially procure. However, the decline in birth rate is not a universal trend; many nations continue to have high birth rates, and the world's overall population is still growing as of 2022.
  
  One of the yet evolving and unknown impacts in the contemporary era has been the social effects of cheap and common Internet access. As users gradually switched from personal web pages to blogs to social media, many surprising effects have resulted with both positive and negative assessments. Optimistic assessments often praise the decentralized nature that allows anyone to theoretically gain a platform without the need to convince a publisher or media company to back them, as well as the ease in enabling like-minded people to collaborate at long-distance, even if the digital utopianism of the 1990s is less common. Pessimistic assessments worry about the effects on children such as enabling cyberbullying; filter bubbles where Internet users are not challenged by outsider views; " cancel culture " where people are pilloried online but sometimes disproportionately; and slacktivism as an appealing but ineffective replacement for older forms of community work.