section_path: Human Moon landings (1969–1972)/US strategy
section_name: US strategy
paragraph_text: US strategy
  
  Plans for human Moon exploration began during the Eisenhower administration. In a series of mid-1950s articles in Collier's magazine, Wernher von Braun had popularized the idea of a crewed expedition to establish a lunar base. A human Moon landing posed several daunting technical challenges to the US and USSR. Besides guidance and weight management, atmospheric re-entry without ablative overheating was a major hurdle. After the Soviets launched Sputnik, von Braun promoted a plan for the US Army to establish a military lunar outpost by 1965.
  
  After the early Soviet successes, especially Yuri Gagarin 's flight, US President John F. Kennedy looked for a project that would capture the public imagination. He asked Vice President Lyndon Johnson to make recommendations on a scientific endeavor that would prove US world leadership. The proposals included non-space options such as massive irrigation projects to benefit the Third World. The Soviets, at the time, had more powerful rockets than the US, which gave them an advantage in some kinds of space mission.
  
  Advances in US nuclear weapon technology had led to smaller, lighter warheads; the Soviets' were much heavier, and the powerful R-7 rocket was developed to carry them. More modest missions such as flying around the Moon, or a space lab in lunar orbit (both were proposed by Kennedy to von Braun), offered too much advantage to the Soviets; landing, however, would capture the world's imagination.
  
  Johnson had championed the US human spaceflight program ever since Sputnik, sponsoring legislation to create NASA while he was still a senator. When Kennedy asked him in 1961 to research the best achievement to counter the Soviets' lead, Johnson responded that the US had an even chance of beating them to a crewed lunar landing, but not for anything less. Kennedy seized on Apollo as the ideal focus for efforts in space. He ensured continuing funding, shielding space spending from the 1963 tax cut, but diverting money from other NASA scientific projects. These diversions dismayed NASA's leader, James E. Webb, who perceived the need for NASA's support from the scientific community.
  
  The Moon landing required development of the large Saturn V launch vehicle, which achieved a perfect record: zero catastrophic failures or launch vehicle-caused mission failures in thirteen launches.
  
  For the program to succeed, its proponents would have to defeat criticism from politicians both on the left (more money for social programs) and on the right (more money for the military). By emphasizing the scientific payoff and playing on fears of Soviet space dominance, Kennedy and Johnson managed to swing public opinion: by 1965, 58 percent of Americans favored Apollo, up from 33 percent two years earlier. After Johnson became president in 1963, his continuing defense of the program allowed it to succeed in 1969, as Kennedy had planned.