section_path: Marketing
section_name: Marketing
paragraph_text: Marketing
  
  A first look at the film's live-action Stitch design was revealed at the 2024 D23 convention on August 9, 2024. Screen Rant and Collider both reacted positively to the reveal. On November 8, 2024, during D23 Brazil, Disney released a still from the film showing Stitch wearing a lei and looking at an out-of-focus Lilo while standing on her bed.
  
  On November 22, Disney published the first teaser poster for the film, featuring an extreme close-up of Stitch. On November 25, Disney released the first teaser trailer, showing Stitch on a beach destroying a sandcastle modeled after the Cinderella Castle, as depicted in Disney 's production logo. On November 27, the same day of the wide release of Moana 2 (which the first teaser was attached to in theaters), a new poster was shown featuring Stitch with a Kakamora from the Moana franchise in his mouth, alluding to the original film's crossover -based marketing campaign in which Stitch invaded other Disney films. On December 18, two days before the release of Mufasa: The Lion King, another crossover poster and another teaser trailer were released (the latter attached to Mufasa), both showing Stitch being held up in the air in the same vein as the presentation of baby Simba in The Lion King (1994). The trailer shows him, wearing water wings, being held up by a pair of human arms until he struggles out of them to splash in shallow seawater. The accompanying poster has him being held up by Rafiki instead, as with The Lion King "Inter-Stitch-al" trailer for the original Lilo & Stitch film. A TV spot created exclusively to air during Super Bowl LIX was released on February 9, 2025, featuring Stitch seemingly "interrupting" the kickoff by running around Caesars Superdome like a football player. The spot received 173.1 million online views in 24 hours, making it Disney's most digitally viewed spot in the company's history.
  
  The official trailer was released on March 12, 2025, Lilo & Stitch creator Chris Sanders' 63rd birthday, showing several of the characters other than Stitch for the first time. The trailer's release caused Lilo & Stitch to be the # 1 trending topic on X (Twitter), YouTube, and Douyin (the Chinese version of TikTok), reaching No. 1 on the former platform within an hour of release. On March 14, Disney announced that the trailer became the company's second-most viewed live-action film trailer within 24 hours with 158 million views within that time, only behind the teaser trailer for The Lion King (2019) which received 224.6 million views within such time frame.
  
  On March 19, several posters inspired by past remakes of classic Disney films, including Snow White (2025), Cinderella (2015), Beauty and the Beast (2017), and Aladdin (2019), featured Stitch messing with important objects from each one of the films. On April 3, during CinemaCon 's Disney panel, a new poster was revealed featuring Stitch having wreaked havoc on elements from Disney and the company's major film studios, such as Marvel Studios, 20th Century Studios, Pixar Animation Studios and Lucasfilm.
  
  Further promotions for the film as it neared release included Stitch animatronic figures that showed up at various locations including movie theaters and shopping malls. These figures included ones that popped out from popcorn buckets and ones that "drove" a pink Power Wheels -style toy car similar to the one he takes from Mertle Edmonds in the film. According to The New York Times, the film had a marketing budget of at least $75 million.
  
  A first look at the film's live-action Stitch design was revealed at the 2024 D23 convention on August 9, 2024. Screen Rant and Collider both reacted positively to the reveal. On November 8, 2024, during D23 Brazil, Disney released a still from the film showing Stitch wearing a lei and looking at an out-of-focus Lilo while standing on her bed.
  
  On November 22, Disney published the first teaser poster for the film, featuring an extreme close-up of Stitch. On November 25, Disney released the first teaser trailer, showing Stitch on a beach destroying a sandcastle modeled after the Cinderella Castle, as depicted in Disney 's production logo. On November 27, the same day of the wide release of Moana 2 (which the first teaser was attached to in theaters), a new poster was shown featuring Stitch with a Kakamora from the Moana franchise in his mouth, alluding to the original film's crossover -based marketing campaign in which Stitch invaded other Disney films. On December 18, two days before the release of Mufasa: The Lion King, another crossover poster and another teaser trailer were released (the latter attached to Mufasa), both showing Stitch being held up in the air in the same vein as the presentation of baby Simba in The Lion King (1994). The trailer shows him, wearing water wings, being held up by a pair of human arms until he struggles out of them to splash in shallow seawater. The accompanying poster has him being held up by Rafiki instead, as with The Lion King "Inter-Stitch-al" trailer for the original Lilo & Stitch film. A TV spot created exclusively to air during Super Bowl LIX was released on February 9, 2025, featuring Stitch seemingly "interrupting" the kickoff by running around Caesars Superdome like a football player. The spot received 173.1 million online views in 24 hours, making it Disney's most digitally viewed spot in the company's history.
  
  The official trailer was released on March 12, 2025, Lilo & Stitch creator Chris Sanders' 63rd birthday, showing several of the characters other than Stitch for the first time. The trailer's release caused Lilo & Stitch to be the # 1 trending topic on X (Twitter), YouTube, and Douyin (the Chinese version of TikTok), reaching No. 1 on the former platform within an hour of release. On March 14, Disney announced that the trailer became the company's second-most viewed live-action film trailer within 24 hours with 158 million views within that time, only behind the teaser trailer for The Lion King (2019) which received 224.6 million views within such time frame.
  
  On March 19, several posters inspired by past remakes of classic Disney films, including Snow White (2025), Cinderella (2015), Beauty and the Beast (2017), and Aladdin (2019), featured Stitch messing with important objects from each one of the films. On April 3, during CinemaCon 's Disney panel, a new poster was revealed featuring Stitch having wreaked havoc on elements from Disney and the company's major film studios, such as Marvel Studios, 20th Century Studios, Pixar Animation Studios and Lucasfilm.
  
  Further promotions for the film as it neared release included Stitch animatronic figures that showed up at various locations including movie theaters and shopping malls. These figures included ones that popped out from popcorn buckets and ones that "drove" a pink Power Wheels -style toy car similar to the one he takes from Mertle Edmonds in the film. According to The New York Times, the film had a marketing budget of at least $75 million.