section_path: Celebration and status worldwide/Americas/United States
section_name: United States
paragraph_text: United States
  
  On the United States mainland, about 190 million Valentine's Day cards are sent each year, not including the hundreds of millions of cards school children exchange.
  
  Valentine's Day is a major source of economic activity, with total expenditure topping $18.2 billion in 2017, or over $136 per person. This was an increase from $108 per person in 2010. Purchases include jewellery, flowers, chocolates, candy, and greeting cards. Roses, especially red roses, are the most popular flower. In the US, roses are generally imported via refrigerated airplanes from Colombia and Ecuador. The most popular locally grown and seasonally compatible flowers are early spring tulips.
  
  In 2019, a survey by the National Retail Federation found that over the previous decade, the percentage of people who celebrate Valentine's Day had declined steadily. From their survey results, they found three primary reasons: over-commercialization of the holiday, not having a spouse or significant other to celebrate it with, and not being interested in celebrating it.
  
  On the United States mainland, about 190 million Valentine's Day cards are sent each year, not including the hundreds of millions of cards school children exchange.
  
  Valentine's Day is a major source of economic activity, with total expenditure topping $18.2 billion in 2017, or over $136 per person. This was an increase from $108 per person in 2010. Purchases include jewellery, flowers, chocolates, candy, and greeting cards. Roses, especially red roses, are the most popular flower. In the US, roses are generally imported via refrigerated airplanes from Colombia and Ecuador. The most popular locally grown and seasonally compatible flowers are early spring tulips.
  
  In 2019, a survey by the National Retail Federation found that over the previous decade, the percentage of people who celebrate Valentine's Day had declined steadily. From their survey results, they found three primary reasons: over-commercialization of the holiday, not having a spouse or significant other to celebrate it with, and not being interested in celebrating it.