section_path: Content/Cards
section_name: Cards
paragraph_text: Cards
  
  Beginning in 2012, tweets linking to partnered websites would show, below the content of the tweet, expanded media: an excerpt of a linked news article or an embedded video. Twitter already had a way to see Instagram posts and YouTube videos, called "expanded tweets". Twitter then began allowing websites apply to test offering cards for Twitter users. Later in 2012, notably after Facebook purchased it, Instagram started cropping images displayed in cards, with the plan to end them all together.