section_path: Economy/Industry/Tyrian purple
section_name: Tyrian purple
paragraph_text: Tyrian purple
  
  The most prized Phoenician goods were fabrics dyed with Tyrian purple, which formed a major part of Phoenician wealth. The violet-purple dye derived from the hypobranchial gland of the Murex marine snail, once profusely available in coastal waters of the eastern Mediterranean Sea but exploited to local extinction. Phoenicians may have discovered the dye as early as 1750 BC. The Phoenicians established a second production center for the dye in Mogador, in present-day Morocco.
  
  The Phoenicians' exclusive command over the production and trade of the dye, combined with the labor-intensive extraction process, made it very expensive. Tyrian purple subsequently became associated with the upper classes. It soon became a status symbol in several civilizations, most notably among the Romans. Assyrian tribute records from the Phoenicians include "garments of brightly colored stuff" that most likely included Tyrian purple. While the designs, ornamentation, and embroidery used in Phoenician textiles were well-regarded, the techniques and specific descriptions are unknown.