section_path: Economy/Tourism
section_name: Tourism
paragraph_text: Tourism
  
  Large hotel chains whose target audience is the corporate traveler are in the city. São Paulo is home to 75% of the country's leading business fairs. The city also promotes one of the most important fashion weeks in the world, São Paulo Fashion Week, established in 1996 under the name Morumbi Fashion Brasil, is the largest and most important fashion event in Latin America. Besides, the São Paulo Gay Pride Parade, held since 1997 on Paulista Avenue is the event that attracts more tourists to the city.
  
  The annual March For Jesus is a large gathering of Christians from Protestant churches throughout Brazil, with São Paulo police reporting participation in the range of 350,000 in 2015. In addition, São Paulo hosts the annual São Paulo Pancake Cook-Off in which chefs from across Brazil and the world participate in competitions based on the cooking of pancakes.
  
  Cultural tourism also has relevance to the city, especially when considering the international events in the metropolis, such as the São Paulo Art Biennial, that attracted almost 1 million people in 2004.
  
  The city has a nightlife that is considered one of the best in the country, and is an international hub of highly active and diverse nightlife with bars, dance bars and nightclubs staying open well past midnight. There are cinemas, theaters, museums, and cultural centers. The Rua Oscar Freire was named one of the eight most luxurious streets in the world, according to the Mystery Shopping International, and São Paulo the 25th "most expensive city" of the planet.
  
  According to the International Congress & Convention Association, São Paulo ranks first among the cities that host international events in Americas and the 12th in the world, after Vienna, Paris, Barcelona, Singapore, Berlin, Budapest, Amsterdam, Stockholm, Seoul, Lisbon, and Copenhagen.
  
  According to a study by MasterCard in 130 cities around the world, São Paulo was the third most visited destination in Latin America (behind Mexico City and Buenos Aires) with 2.4 million foreign travelers, who spent US$2.9 billion in 2013 (the highest among the cities in the region). In 2014, CNN ranked nightlife São Paulo as the fourth best in the world, behind New York City, Berlin and Ibiza, in Spain.
  
  The cuisine of the region is a tourist attraction. The city has 62 cuisines across 12,000 restaurants. During the 10th International Congress of Gastronomy, Hospitality and Tourism (Cihat) conducted in 1997, the city received the title of "World Gastronomy Capital" from a commission formed by 43 nations' representatives.