section_path: Economics/Specialty coffee and new trading relationships
section_name: Specialty coffee and new trading relationships
paragraph_text: Specialty coffee and new trading relationships
  
  Specialty coffee has driven a desire for more traceable coffee, and as such businesses are offering coffees that may come from a single origin, or a single lot from a single farm. This can give rise to the roaster developing a relationship with the producer, to discuss and collaborate on coffee. The roaster may also choose to cut out the importers and exporters to directly trade with the producer, or they may "fairly trade", where any third-parties involved in the transaction are thought to have added value, and there is a high level of transparency around the price, although often there is no certification to back it up. This process tends to only be done for high-quality products since keeping the coffee separate from other coffees adds costs, and so only coffee that roasters believe can command a higher price will be kept separate.
  
  Some coffee is sold through internet auction – much of it is sold through a competition, with coffees passing through local and international jurors, and then the best coffees being selected to be bid on. Some estates known for high-quality coffee also sell their coffee through an online auction. This can lead to increased price transparency since the final price paid is usually published.