section_path: History/1963–1966: Beatlemania and touring years/First visit to the United States and the British Invasion
section_name: First visit to the United States and the British Invasion
paragraph_text: First visit to the United States and the British Invasion
  
  EMI's American subsidiary, Capitol Records, hindered the Beatles' releases in the United States for more than a year by initially declining to issue their music, including their first three singles. Concurrent negotiations with the independent US label Vee-Jay led to the release of some, but not all, of the songs in 1963. Vee-Jay finished preparation for the album Introducing... The Beatles, comprising most of the songs of Parlophone's Please Please Me, but a management shake-up led to the album not being released. After it emerged that the label did not report royalties on their sales, the licence that Vee-Jay had signed with EMI was voided. A new licence was granted to the Swan label for the single "She Loves You". The record received some airplay in the Tidewater area of Virginia from Gene Loving of radio station WGH and was featured on the "Rate-a-Record" segment of American Bandstand, but it failed to catch on nationally.
  
  Epstein brought a demo copy of " I Want to Hold Your Hand " to Capitol's Brown Meggs, who signed the band and arranged for a $40,000 US marketing campaign. American chart success began after disc jockey Carroll James of AM radio station WWDC, in Washington, DC, obtained a copy of the British single "I Want to Hold Your Hand" in mid-December 1963 and began playing it on-air. Taped copies of the song soon circulated among other radio stations throughout the US. This caused an increase in demand, leading Capitol to bring forward the release of "I Want to Hold Your Hand" by three weeks. Issued on 26 December, with the band's previously scheduled debut there just weeks away, "I Want to Hold Your Hand" sold a million copies, becoming a number-one hit in the US by mid-January. In its wake Vee-Jay released Introducing... The Beatles along with Capitol's debut album, Meet the Beatles!, while Swan reactivated production of "She Loves You".
  
  On 7 February 1964, the Beatles departed from Heathrow with an estimated 4,000 fans waving and screaming as the aircraft took off. Upon landing at New York's John F. Kennedy Airport, an uproarious crowd estimated at 3,000 greeted them. They gave their first live US television performance two days later on The Ed Sullivan Show, watched by approximately 73 million viewers in over 23 million households, or 34 per cent of the American population. Biographer Jonathan Gould writes that, according to the Nielsen rating service, it was "the largest audience that had ever been recorded for an American television program ". The next morning, the Beatles awoke to a largely negative critical consensus in the US, but a day later at their first US concert, Beatlemania erupted at the Washington Coliseum. Back in New York the following day, the Beatles met with another strong reception during two shows at Carnegie Hall. The band flew to Florida, where they appeared on The Ed Sullivan Show a second time, again before 70 million viewers, before returning to the UK on 22 February.
  
  The Beatles' first visit to the US took place when the nation was still mourning the assassination of President John F. Kennedy the previous November. Commentators often suggest that for many, particularly the young, the Beatles' performances reignited the sense of excitement and possibility that momentarily faded in the wake of the assassination, and helped pave the way for the revolutionary social changes to come later in the decade. Their hairstyle, unusually long for the era and mocked by many adults, became an emblem of rebellion to the burgeoning youth culture.
  
  The group's popularity generated unprecedented interest in British music, and many other UK acts subsequently made their American debuts, successfully touring over the next three years in what was termed the British Invasion. The Beatles' success in the US opened the door for a successive string of British beat groups and pop acts such as the Dave Clark Five, the Animals, Petula Clark, the Kinks, and the Rolling Stones to achieve success in America. During the week of 4 April 1964, the Beatles held twelve positions on the Billboard Hot 100 singles chart, including the top five.