section_path: Cultural perspective/Associations
section_name: Associations
paragraph_text: Associations
  
  Individual colors have a variety of cultural associations such as national colors (in general described in individual color articles and color symbolism). The field of color psychology attempts to identify the effects of color on human emotion and activity. Chromotherapy is a form of alternative medicine attributed to various Eastern traditions. Colors have different associations in different countries and cultures.
  
  Different colors have been demonstrated to have effects on cognition. For example, researchers at the University of Linz in Austria demonstrated that the color red significantly decreases cognitive functioning in men. The combination of the colors red and yellow together can induce hunger, which has been capitalized on by a number of chain restaurants.
  
  Color plays a role in memory development too. A photograph that is in black and white is slightly less memorable than one in color. Studies also show that wearing bright colors makes you more memorable to people you meet.