section_path: Tourism
section_name: Tourism
paragraph_text: Tourism
  
  Tourism is a significant pillar for Jammu and Kashmir's economy, contributing substantially to employment and the gross domestic product. Estimates suggest that tourism accounts for around 7–15% of Jammu and Kashmir’s GDP, with approximately half of the population engaged directly or indirectly in tourism-related activities. The sector supports a wide range of economic activities, including hospitality, handicrafts, transport, and local services, and is vital for the socio-economic development of the territory.
  
  Some major tourist attractions are Srinagar, the Mughal Gardens, Gulmarg, Pahalgam, Patnitop, Bhaderwah and Jammu. Every year, thousands of Hindu pilgrims visit holy shrines of Vaishno Devi and Amarnath which has had significant impact on the economy. The Kashmir valley is one of the top tourist destinations in India. Gulmarg, one of the most popular ski resort destinations in India, is also home to the world's highest green golf course. The government has prioritised the development of tourism infrastructure and the promotion of both traditional and off-beat destinations, aiming to expand the sector and ensure sustainable growth.
  
  The tourism industry in Jammu and Kashmir has been profoundly affected by periods of insurgency, political instability, and violence. The onset of militancy in the late 1980s led to a dramatic decline in tourist arrivals, especially in the Kashmir Valley. For instance, tourist numbers in the valley fell from over 550,000 in 1989 to fewer than 10,000 in 1996, with both domestic and foreign tourism severely impacted. The Jammu region, while less affected, also experienced a reduction in visitors during periods of heightened unrest. Episodes of violence and terror attacks have repeatedly disrupted the sector, leading to mass cancellations and long-term damage to the region's image as a safe destination. Notably, the 2019 advisory from the Government of India, following the abrogation of Article 370, resulted in the abrupt evacuation of tourists and a near-complete shutdown of the industry. Terror attacks such as the 2025 Pahalgam attack, which resulted in significant loss of life, have led to widespread cancellations, a sharp decline in bookings, and the closure of many tourist sites as part of security measures.
  
  The immediate aftermath of such incidents typically sees a steep drop in tourist arrivals, with ripple effects on employment and local businesses dependent on tourism. The sector’s recovery often takes several years, and recurring instability continues to act as a major constraint on its full potential. Despite these challenges, the region has demonstrated resilience, with tourism numbers rebounding during periods of relative calm. Periods of decrease in violence boosts tourism. In 2024, Jammu and Kashmir recorded over 23 million tourist visits. However, the volatility associated with insurgency is a persistent obstacle to sustainable tourism development.