section_path: Endorsements
section_name: Endorsements
paragraph_text: Endorsements
  
  Gauff uses a Head Boom MP 2022 racket with 16 main and 19 cross strings. She wears New Balance clothing and tennis shoes. In October 2018, Gauff signed her first multi-year sponsorship contract, with New Balance. At the 2021 French Open, Gauff wore a New Balance outfit of bold mismatched color splotches to contrast with the all-white ensemble of doubles partner Venus Williams. In March 2019, Gauff announced a multi-year sponsorship agreement with Italian food company Barilla, which also sponsors Roger Federer. In January 2023, Gauff was announced as a brand ambassador for advisory CPA firm Baker Tilly US, LLP. In January 2024 at the Australian Open, Gauff debuted a new New Balance pair of shoes with geographical coordinates specially inscribed on the soles. She revealed in a post-match interview that the coordinates (26 28 0.75” N 80 5’ 1.4” W) pointed to public tennis courts in Delray Beach where she grew up and trained.
  
  In 2025, Gauff became the face of a collaboration between Miu Miu and New Balance, blending luxury fashion with performance wear in a campaign that highlighted her crossover appeal.
  
  Gauff uses a Head Boom MP 2022 racket with 16 main and 19 cross strings. She wears New Balance clothing and tennis shoes. In October 2018, Gauff signed her first multi-year sponsorship contract, with New Balance. At the 2021 French Open, Gauff wore a New Balance outfit of bold mismatched color splotches to contrast with the all-white ensemble of doubles partner Venus Williams. In March 2019, Gauff announced a multi-year sponsorship agreement with Italian food company Barilla, which also sponsors Roger Federer. In January 2023, Gauff was announced as a brand ambassador for advisory CPA firm Baker Tilly US, LLP. In January 2024 at the Australian Open, Gauff debuted a new New Balance pair of shoes with geographical coordinates specially inscribed on the soles. She revealed in a post-match interview that the coordinates (26 28 0.75” N 80 5’ 1.4” W) pointed to public tennis courts in Delray Beach where she grew up and trained.
  
  In 2025, Gauff became the face of a collaboration between Miu Miu and New Balance, blending luxury fashion with performance wear in a campaign that highlighted her crossover appeal.