section_path: History/2024–present: Aftermath of direct confrontation/The Pop Out concert and "Not Like Us" music video release
section_name: The Pop Out concert and "Not Like Us" music video release
paragraph_text: The Pop Out concert and "Not Like Us" music video release
  
  In June 2024, Lamar announced a one-off concert at the Kia Forum in Inglewood, California, titled The Pop Out: Ken & Friends in reference to a lyric from "Not Like Us" ("Sometimes you gotta pop out and show niggas"). The concert was scheduled for Juneteenth, which Charlamagne tha God suggested was a dig aimed at Drake. Lamar opened his part of the show with "Euphoria", which contained updated lyrics aimed at Drake's possession of Tupac Shakur's crown ring. Later in the show, Ab-Soul accompanied Lamar for the debut performance of "6:16 in LA". Lamar performed his verse on "Like That" for the first time before inviting Dr. Dre on stage. Lamar and Dre performed Dre's hits " Still D.R.E. " and " California Love ", the latter of which Dre had recorded with Shakur. After these two songs, Dre performed the intro to "Not Like Us" ("Pssst, I see dead people"). Lamar concluded the concert with a "Not Like Us" encore, afterwards repeating the song five more times while dancing on stage with colleagues and members of many Los Angeles street gangs, including the Crips and Bloods, before taking a group photo onstage.
  
  The music video for "Not Like Us" was released on July 4, 2024, in celebration of American Independence Day, at approximately 3 p.m. PT, after four still images from the clip were leaked to social media the day before. Dave Free and Lamar directed it, and Charm La'Donna handled the choreography and is also credited as the associate producer. The video features cameos from Tommy the Clown and NBA star DeMar DeRozan (a Compton native and former star of Drake's hometown Toronto Raptors who is mentioned by name in the track), and is set in Lamar's hometown of Compton, California. By the morning after, the video had reached over 13 million views on YouTube. CNN and NME noted widespread anticipation for the video up to its release. Numerous publications and websites called it another victory lap for Lamar in his feud with Drake. The video discredited many allegations and claims that Drake had used to diss Lamar with the appearance of his family dancing happily in the video, as well as the video credits reading "Directed by Dave Free and Kendrick Lamar". It was called a moment of re-ignition of the feud, and was seen as Lamar's " knockout punch" against Drake.
  
  In June 2024, Lamar announced a one-off concert at the Kia Forum in Inglewood, California, titled The Pop Out: Ken & Friends in reference to a lyric from "Not Like Us" ("Sometimes you gotta pop out and show niggas"). The concert was scheduled for Juneteenth, which Charlamagne tha God suggested was a dig aimed at Drake. Lamar opened his part of the show with "Euphoria", which contained updated lyrics aimed at Drake's possession of Tupac Shakur's crown ring. Later in the show, Ab-Soul accompanied Lamar for the debut performance of "6:16 in LA". Lamar performed his verse on "Like That" for the first time before inviting Dr. Dre on stage. Lamar and Dre performed Dre's hits " Still D.R.E. " and " California Love ", the latter of which Dre had recorded with Shakur. After these two songs, Dre performed the intro to "Not Like Us" ("Pssst, I see dead people"). Lamar concluded the concert with a "Not Like Us" encore, afterwards repeating the song five more times while dancing on stage with colleagues and members of many Los Angeles street gangs, including the Crips and Bloods, before taking a group photo onstage.
  
  The music video for "Not Like Us" was released on July 4, 2024, in celebration of American Independence Day, at approximately 3 p.m. PT, after four still images from the clip were leaked to social media the day before. Dave Free and Lamar directed it, and Charm La'Donna handled the choreography and is also credited as the associate producer. The video features cameos from Tommy the Clown and NBA star DeMar DeRozan (a Compton native and former star of Drake's hometown Toronto Raptors who is mentioned by name in the track), and is set in Lamar's hometown of Compton, California. By the morning after, the video had reached over 13 million views on YouTube. CNN and NME noted widespread anticipation for the video up to its release. Numerous publications and websites called it another victory lap for Lamar in his feud with Drake. The video discredited many allegations and claims that Drake had used to diss Lamar with the appearance of his family dancing happily in the video, as well as the video credits reading "Directed by Dave Free and Kendrick Lamar". It was called a moment of re-ignition of the feud, and was seen as Lamar's " knockout punch" against Drake.