section_path: Business ventures/Lunchly
section_name: Lunchly
paragraph_text: Lunchly
  
  In September 2024, Donaldson announced the Lunchly brand of snack kits. The brand, marketed as a healthier alternative to Lunchables, was founded as a joint venture with fellow YouTubers Olajide "KSI" Olatunji and Logan Paul.
  
  At launch, each box included Prime and Feastables chocolate bars, existing products offered by the creators, along with three varieties of turkey with cheese and crackers, nachos with salsa and cheese, or pizza.
  
  Lunchly faced substantial criticism on various social media platforms from individuals who questioned the lunch kit's marketing tactics and nutritional quality. Notably, YouTuber DanTDM expressed his disapproval of Lunchly by posting on his X (formerly Twitter) profile, "This is selling crap to kids who don't know better than to trust the people who are selling it to them." There also have been reports of mold being found within the product.
  
  In September 2024, Donaldson announced the Lunchly brand of snack kits. The brand, marketed as a healthier alternative to Lunchables, was founded as a joint venture with fellow YouTubers Olajide "KSI" Olatunji and Logan Paul.
  
  At launch, each box included Prime and Feastables chocolate bars, existing products offered by the creators, along with three varieties of turkey with cheese and crackers, nachos with salsa and cheese, or pizza.
  
  Lunchly faced substantial criticism on various social media platforms from individuals who questioned the lunch kit's marketing tactics and nutritional quality. Notably, YouTuber DanTDM expressed his disapproval of Lunchly by posting on his X (formerly Twitter) profile, "This is selling crap to kids who don't know better than to trust the people who are selling it to them." There also have been reports of mold being found within the product.