section_path: Marketing
section_name: Marketing
paragraph_text: Marketing
  
  The film's teaser trailer was released on the occasion of Kamal Haasan's birthday, 7 November 2024, revealing the June 2025 release date. Promotional activities commenced on 18 April 2025, with a press interaction featuring the cast and crew at Kalaivanar Arangam in Chennai; the team released the first single "Jinguchaa" as well as revealing the promotional plans prior to the release, and announced the key distributors and partners associated with the film. Thugs Talk, a two-episode series featuring Haasan, Silambarasan, Trisha, Abhirami and Selvan, was released through YouTube during late-April and early-May, where the cast members interact and share anecdotes on working in this film.
  
  The film's trailer was launched on 17 May, at a launch event in Chennai. Besides the cast and crew, the team invited around 400 social media influencers for the trailer launch. The trailer garnered over 15 million views in under 24 hours. The Hindi trailer was launched on 20 May at Film City, Mumbai, followed by the Malayalam trailer on 21 May at Forum Mall Kochi and Telugu trailer on 22 May at AAA Cinemas in Hyderabad. Pre-release events were scheduled to be held at New Delhi, Bengaluru, Thiruvananthapuram and Visakhapatnam from 26–29 May, and in Malaysia and Dubai on 31 May and 1 June, respectively.
  
  The film's teaser trailer was released on the occasion of Kamal Haasan's birthday, 7 November 2024, revealing the June 2025 release date. Promotional activities commenced on 18 April 2025, with a press interaction featuring the cast and crew at Kalaivanar Arangam in Chennai; the team released the first single "Jinguchaa" as well as revealing the promotional plans prior to the release, and announced the key distributors and partners associated with the film. Thugs Talk, a two-episode series featuring Haasan, Silambarasan, Trisha, Abhirami and Selvan, was released through YouTube during late-April and early-May, where the cast members interact and share anecdotes on working in this film.
  
  The film's trailer was launched on 17 May, at a launch event in Chennai. Besides the cast and crew, the team invited around 400 social media influencers for the trailer launch. The trailer garnered over 15 million views in under 24 hours. The Hindi trailer was launched on 20 May at Film City, Mumbai, followed by the Malayalam trailer on 21 May at Forum Mall Kochi and Telugu trailer on 22 May at AAA Cinemas in Hyderabad. Pre-release events were scheduled to be held at New Delhi, Bengaluru, Thiruvananthapuram and Visakhapatnam from 26–29 May, and in Malaysia and Dubai on 31 May and 1 June, respectively.