section_path: Commercialization
section_name: Commercialization
paragraph_text: Commercialization
  
  Certain staples of classical music are often used commercially (either in advertising or in movie soundtracks). In television commercials, several passages have become clichéd, particularly the opening of Richard Strauss ' Also sprach Zarathustra (made famous in the film 2001: A Space Odyssey) and the opening section " O Fortuna " of Carl Orff 's Carmina Burana; other examples include the " Dies irae " from the Verdi Requiem, Edvard Grieg 's " In the Hall of the Mountain King " from Peer Gynt, the opening bars of Beethoven 's Symphony No. 5, Aram Khachaturian 's " Sabre Dance ", Wagner 's " Ride of the Valkyries " from Die Walküre, Rimsky-Korsakov 's " Flight of the Bumblebee ", and excerpts of Aaron Copland 's Rodeo. Several works from the Golden Age of Animation matched the action to classical music. Notable examples are Walt Disney 's Fantasia, Tom and Jerry 's Johann Mouse, and Warner Bros. ' Rabbit of Seville and What's Opera, Doc?
  
  Similarly, movies and television often use standard, clichéd excerpts of classical music to convey refinement or opulence: some of the most-often heard pieces in this category include Bach 's Cello Suite No. 1, Mozart 's Eine kleine Nachtmusik, Vivaldi 's Four Seasons, Mussorgsky 's Night on Bald Mountain (as orchestrated by Rimsky-Korsakov), and Rossini 's " William Tell Overture ". Shawn Vancour argues the commercialization of classical music in the 1920s may have harmed the music industry.