section_path: Campaign issues/Campaign themes/Trump campaign
section_name: Trump campaign
paragraph_text: Trump campaign
  
  A central campaign theme for Trump's second presidential bid was " retribution ". Trump framed the 2024 election as "the final battle", and openly promised to leverage the power of the presidency for political reprisals. Trump heavily ran on immigration as a central campaign focus. Trump's campaign focused on dark and apocalyptic rhetoric about the state of the country and predicting doom if he did not win. The Associated Press stated that "Trump's rallies take on the symbols, rhetoric and agenda of Christian nationalism." During his 2024 presidential campaign, Trump made numerous false and misleading statements. Trump has been described as using the " big lie " and firehose of falsehood propaganda techniques.
  
  A central campaign theme for Trump's second presidential bid was " retribution ". Trump framed the 2024 election as "the final battle", and openly promised to leverage the power of the presidency for political reprisals. Trump heavily ran on immigration as a central campaign focus. Trump's campaign focused on dark and apocalyptic rhetoric about the state of the country and predicting doom if he did not win. The Associated Press stated that "Trump's rallies take on the symbols, rhetoric and agenda of Christian nationalism." During his 2024 presidential campaign, Trump made numerous false and misleading statements. Trump has been described as using the " big lie " and firehose of falsehood propaganda techniques.