section_path: Aesthetic judgment, universals, and ethics/Aesthetic judgment/Factors involved in aesthetic judgment
section_name: Factors involved in aesthetic judgment
paragraph_text: Factors involved in aesthetic judgment
  
  Aesthetic judgment is closely tied to disgust. Responses like disgust show that sensory detection is linked in instinctual ways to facial expressions including physiological responses like the gag reflex. Disgust is triggered largely by dissonance; as Darwin pointed out, seeing a stripe of soup in a man's beard is disgusting even though neither soup nor beards are themselves disgusting. Aesthetic judgments may be linked to emotions or, like emotions, partially embodied in physical reactions. For example, the awe inspired by a sublime landscape might physically manifest with an increased heart-rate or pupil dilation.
  
  As seen, emotions are conformed to 'cultural' reactions, therefore aesthetics is always characterized by 'regional responses', as Francis Grose was the first to affirm in his Rules for Drawing Caricaturas: With an Essay on Comic Painting (1788), published in W. Hogarth, The Analysis of Beauty, Bagster, London s.d. (1791?), pp. 1–24. Francis Grose can therefore be claimed to be the first critical 'aesthetic regionalist' in proclaiming the anti-universality of aesthetics in contrast to the perilous and always resurgent dictatorship of beauty. 'Aesthetic Regionalism' can thus be seen as a political statement and stance which vies against any universal notion of beauty to safeguard the counter-tradition of aesthetics related to what has been considered and dubbed un-beautiful just because one's culture does not contemplate it, e.g. Edmund Burke's sublime, what is usually defined as 'primitive' art, or un-harmonious, non-cathartic art, camp art, which 'beauty' posits and creates, dichotomously, as its opposite, without even the need of formal statements, but which will be 'perceived' as ugly.
  
  Likewise, aesthetic judgments may be culturally conditioned to some extent. Victorians in Britain often saw African sculpture as ugly, but just a few decades later, Edwardian audiences saw the same sculptures as beautiful. Evaluations of beauty may well be linked to desirability, perhaps even to sexual desirability. Thus, judgments of aesthetic value can become linked to judgments of economic, political, or moral value. In a current context, a Lamborghini might be judged to be beautiful partly because it is desirable as a status symbol, or it may be judged to be repulsive partly because it signifies over-consumption and offends political or moral values.
  
  The context of its presentation also affects the perception of artwork; artworks presented in a classical museum context are liked more and rated more interesting than when presented in a sterile laboratory context. While specific results depend heavily on the style of the presented artwork, overall, the effect of context proved to be more important for the perception of artwork than the effect of genuineness (whether the artwork was being presented as original or as a facsimile/copy).
  
  Aesthetic judgments can often be very fine-grained and internally contradictory. Likewise aesthetic judgments seem often to be at least partly intellectual and interpretative. What a thing means or symbolizes is often what is being judged. Modern aestheticians have asserted that will and desire were almost dormant in aesthetic experience, yet preference and choice have seemed important aesthetics to some 20th-century thinkers. The point is already made by Hume, but see Mary Mothersill, "Beauty and the Critic's Judgment", in The Blackwell Guide to Aesthetics, 2004. Thus aesthetic judgments might be seen to be based on the senses, emotions, intellectual opinions, will, desires, culture, preferences, values, subconscious behaviour, conscious decision, training, instinct, sociological institutions, or some complex combination of these, depending on exactly which theory is employed.
  
  A third major topic in the study of aesthetic judgments is how they are unified across art forms. For instance, the source of a painting's beauty has a different character to that of beautiful music, suggesting their aesthetics differ in kind. The distinct inability of language to express aesthetic judgment and the role of social construction further cloud this issue.