section_path: Background/Slogan
section_name: Slogan
paragraph_text: Slogan
  
  On February 3, 2025, league officials announced that the "End Racism" slogan, which debuted at the end zone of Super Bowl LV, will be reworded to "Choose Love" during the game. Although at least one high-ranking NFL official had expressed concern in light of U.S. President Donald Trump 's remarks on racism, NFL spokesperson Brian McCarthy said that he made the choice in light of such recent events as the New Orleans truck attack, the January 2025 Southern California wildfires, and the Potomac River mid-air collision. The slogan "It Takes All of Us" remained in the end zone. Goodell had earlier reaffirmed his league's commitment to diversity, equity, and inclusion efforts despite efforts at such having been scaled back by a number of other American corporations since 2024.
  
  On February 3, 2025, league officials announced that the "End Racism" slogan, which debuted at the end zone of Super Bowl LV, will be reworded to "Choose Love" during the game. Although at least one high-ranking NFL official had expressed concern in light of U.S. President Donald Trump 's remarks on racism, NFL spokesperson Brian McCarthy said that he made the choice in light of such recent events as the New Orleans truck attack, the January 2025 Southern California wildfires, and the Potomac River mid-air collision. The slogan "It Takes All of Us" remained in the end zone. Goodell had earlier reaffirmed his league's commitment to diversity, equity, and inclusion efforts despite efforts at such having been scaled back by a number of other American corporations since 2024.