section_path: Other activities/Fashion and business
section_name: Fashion and business
paragraph_text: Fashion and business
  
  Zendaya was the face of Beats Electronics, X-Out, Material Girl, CoverGirl, and Chi Hair Care. She has also modeled for Michael Kors and Dolce & Gabbana. In August 2013, she released her debut book, Between U and Me: How to Rock Your Tween Years with Style and Confidence to "help girls through the tougher parts of the tween years". In August 2015, she introduced a shoe collection called Daya, which was her childhood nickname. In November 2016, Zendaya's clothing line Daya by Zendaya went on sale. The second collection was gender-fluid and included a full range of sizes. In October 2018, she became Tommy Hilfiger brand's ambassador and co-designed Tommy x Zendaya capsule collections. She took inspiration from the 1970s, namely the decade's "strong, iconic women", and her runway shows at Paris Fashion Week and New York Fashion Week have been praised for celebrating diversity and inclusivity, including women of color, plus-size models, and models aged up to 70. The shows were a tribute to the pioneering model icons. In 2019, Zendaya became a spokesmodel for Lancôme, and in the following year for Bulgari and Valentino. In June 2022, she was announced as the global brand ambassador of Glaceau Smartwater. She became an ambassador for Louis Vuitton in 2023.
  
  Zendaya was ranked one of the best-dressed women in 2018 by fashion website Net-a-Porter. For the September 2020 InStyle issue she and her stylist, Law Roach, chose to use all black designers, artists, and creatives. In October 2020, she won the Visionary Award at the CNMI Green Carpet Fashion Awards for "promoting diversity and inclusion in fashion and film". The following year in November, she become the youngest person to ever win the CFDA Fashion Icon award at the CFDA Fashion Awards.
  
  Zendaya was the face of Beats Electronics, X-Out, Material Girl, CoverGirl, and Chi Hair Care. She has also modeled for Michael Kors and Dolce & Gabbana. In August 2013, she released her debut book, Between U and Me: How to Rock Your Tween Years with Style and Confidence to "help girls through the tougher parts of the tween years". In August 2015, she introduced a shoe collection called Daya, which was her childhood nickname. In November 2016, Zendaya's clothing line Daya by Zendaya went on sale. The second collection was gender-fluid and included a full range of sizes. In October 2018, she became Tommy Hilfiger brand's ambassador and co-designed Tommy x Zendaya capsule collections. She took inspiration from the 1970s, namely the decade's "strong, iconic women", and her runway shows at Paris Fashion Week and New York Fashion Week have been praised for celebrating diversity and inclusivity, including women of color, plus-size models, and models aged up to 70. The shows were a tribute to the pioneering model icons. In 2019, Zendaya became a spokesmodel for Lancôme, and in the following year for Bulgari and Valentino. In June 2022, she was announced as the global brand ambassador of Glaceau Smartwater. She became an ambassador for Louis Vuitton in 2023.
  
  Zendaya was ranked one of the best-dressed women in 2018 by fashion website Net-a-Porter. For the September 2020 InStyle issue she and her stylist, Law Roach, chose to use all black designers, artists, and creatives. In October 2020, she won the Visionary Award at the CNMI Green Carpet Fashion Awards for "promoting diversity and inclusion in fashion and film". The following year in November, she become the youngest person to ever win the CFDA Fashion Icon award at the CFDA Fashion Awards.