section_path: Activities/Marketing
section_name: Marketing
paragraph_text: Marketing
  
  Marketing is defined by the American Marketing Association as "the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large." The term developed from the original meaning which referred literally to going to a market to buy or sell goods or services. Marketing tactics include advertising as well as determining product pricing.
  
  With the rise in technology, marketing is further divided into a class called digital marketing. It is marketing products and services using digital technologies.