section_path: Business ventures/Endorsements
section_name: Endorsements
paragraph_text: Endorsements
  
  Prior to venturing into business, Drake garnered several endorsement deals with various companies, notably gaining one with Sprite following his mention of drinking purple drank, a concoction that contains Sprite as a key ingredient. Business magazine Forbes commented his endorsement deals and business partnerships "combined heavily" for Drake's reported pre-tax earnings at $94 million between June 2016 to June 2017, being one of the highest-paid celebrities during that period. Drake receives an endorsement of $100 million per annum from the gambling firm Stake.com, as an ambassador of the online casino. The partnership with Stake.com has created "The Drake Effect", which has increased the company's awareness. In January 2022, Drake announced Stake's two-year naming sponsorship of the Sauber Formula 1 (F1) racing team, which began in 2024.
  
  Prior to venturing into business, Drake garnered several endorsement deals with various companies, notably gaining one with Sprite following his mention of drinking purple drank, a concoction that contains Sprite as a key ingredient. Business magazine Forbes commented his endorsement deals and business partnerships "combined heavily" for Drake's reported pre-tax earnings at $94 million between June 2016 to June 2017, being one of the highest-paid celebrities during that period. Drake receives an endorsement of $100 million per annum from the gambling firm Stake.com, as an ambassador of the online casino. The partnership with Stake.com has created "The Drake Effect", which has increased the company's awareness. In January 2022, Drake announced Stake's two-year naming sponsorship of the Sauber Formula 1 (F1) racing team, which began in 2024.