section_path: Objectification/In advertising
section_name: In advertising
paragraph_text: In advertising
  
  While advertising used to portray women and men in obviously stereotypical roles (e.g., as a housewife, breadwinner), in modern advertisements, they are no longer solely confined to their traditional roles. However, advertising today still stereotypes men and women, albeit in more subtle ways, including by sexually objectifying them. Women are most often targets of sexism in advertising. When in advertisements with men they are often shorter and put in the background of images, shown in more "feminine" poses, and generally present a higher degree of "body display".
  
  Today, some countries (for example Norway and Denmark) have laws against sexual objectification in advertising. Nudity is not banned, and nude people can be used to advertise a product if they are relevant to the product advertised. Sol Olving, head of Norway's Kreativt Forum (an association of the country's top advertising agencies) explained, "You could have a naked person advertising shower gel or a cream, but not a woman in a bikini draped across a car".
  
  Other countries continue to ban nudity (on traditional obscenity grounds), but also make explicit reference to sexual objectification, such as Israel 's ban of billboards that "depicts sexual humiliation or abasement, or presents a human being as an object available for sexual use".