section_path: Market and industry trends/Demand
section_name: Demand
paragraph_text: Demand
  
  In July 2014, WWF and the World Resources Institute convened a discussion among a number of major US companies who had declared their intention to increase their use of renewable energy. These discussions identified a number of "principles" which companies seeking greater access to renewable energy considered important market deliverables. These principles included choice (between suppliers and between products), cost competitiveness, longer term fixed price supplies, access to third-party financing vehicles, and collaboration.
  
  UK statistics released in September 2020 noted that "the proportion of demand met from renewables varies from a low of 3.4 per cent (for transport, mainly from biofuels) to highs of over 20 per cent for 'other final users', which is largely the service and commercial sectors that consume relatively large quantities of electricity, and industry".
  
  In some locations, individual households can opt to purchase renewable energy through a consumer green energy program.