section_path: Legacy/Public image
section_name: Public image
paragraph_text: Public image
  
  Mao gave contradicting statements on the subject of personality cults. In 1956, as a response to the Khrushchev Report that criticised Joseph Stalin, Mao stated that personality cults are "poisonous ideological survivals of the old society", and reaffirmed China's commitment to collective leadership. At the 1958 party congress in Chengdu, Mao expressed support for the personality cults of people whom he labelled as genuinely worthy figures, not those that expressed "blind worship".
  
  In 1962, Mao proposed the Socialist Education Movement (SEM) in an attempt to educate the peasants to resist the "temptations" of feudalism and the sprouts of capitalism that he saw re-emerging in the countryside from Liu's economic reforms. Large quantities of politicised art were produced and circulated—with Mao at the centre. Numerous posters, badges, and musical compositions referenced Mao in the phrase "Chairman Mao is the red sun in our hearts" (毛主席是我們心中的紅太陽; Máo Zhǔxí Shì Wǒmen Xīnzhōng De Hóng Tàiyáng) and a "Savior of the people" (人民的大救星; Rénmín De Dà Jiùxīng).
  
  In October 1966, Mao's Quotations from Chairman Mao Tse-tung, known as the Little Red Book, was published. Party members were encouraged to carry a copy with them, and possession was almost mandatory as a criterion for membership. According to Mao: The Unknown Story by Jun Yang, the mass publication and sale of this text contributed to making Mao the only millionaire created in 1950s China (332). Over the years, Mao's image became displayed almost everywhere, present in homes, offices and shops. His quotations were typographically emphasised by putting them in boldface or red type in even the most obscure writings. Music from the period emphasised Mao's stature, as did children's rhymes. The phrase "Long Live Chairman Mao for ten thousand years " was commonly heard during the era.
  
  Mao also has a presence in China and around the world in popular culture, where his face adorns everything from T-shirts to coffee cups. Mao's granddaughter, Kong Dongmei, defended the phenomenon, stating that "it shows his influence, that he exists in people's consciousness and has influenced several generations of Chinese people's way of life. Just like Che Guevara's image, his has become a symbol of revolutionary culture." Since 1950, over 40 million people have visited Mao's birthplace in Shaoshan, Hunan.
  
  A 2016 survey by YouGov survey found that 42% of American millennials have never heard of Mao. According to the CIS poll, in 2019 only 21% of Australian millennials were familiar with Mao Zedong. In 2020s China, members of Generation Z are embracing Mao's revolutionary ideas, including violence against the capitalist class, amid rising social inequality, long working hours, and decreasing economic opportunities. As of the early 2020s, surveys conducted on Zhihu frequently rank Mao as one of the greatest and most influential figures in Chinese history.