section_path: Theories/Cognitive theories/The Affect Infusion Model (AIM)
section_name: The Affect Infusion Model (AIM)
paragraph_text: The Affect Infusion Model (AIM)
  
  The Affect Infusion Model (AIM) is a psychological framework that was developed by Joseph Forgas in the 1990s. This model focuses on how affect, or mood and emotions, can influence cognitive processes and decision-making. The central idea of the AIM is that affect, whether it is a positive or negative mood, can "infuse" or influence various cognitive activities, including information processing and judgments.
  
  Key components and principles of the Affect Infusion Model include:
  
  The Affect Infusion Model has been applied to a wide range of areas, including consumer behavior, social judgment, and interpersonal interactions. It emphasizes the idea that emotions and mood play a more significant role in cognitive processes and decision-making than traditionally thought. While it has been influential in understanding the interplay between affect and cognition, it is important to note that the AIM is just one of several models in the field of emotion and cognition that help explain the intricate relationship between emotions and thinking.