section_path: Propaganda strategy/Internet and social media
section_name: Internet and social media
paragraph_text: Internet and social media
  
  Al-Shabaab was an early adopter among African insurgents of the Internet, which it uses to distribute its propaganda videos and for various other propaganda functions. Especially in its early years, it used online chatrooms and discussion forums, encouraging foreign fighters and even military commanders to post updates and field public questions about the state of the jihad. Particularly prominent was American-born Omar Shafik Hammami, also known as Abu Mansoor al-Amriki, who for many years kept a video blog about his life in al-Shabaab and who, from 2009, also created and posted raps about jihad. Al-Shabaab also had an official website, which carried official statements and news – including sundry edicts and threats – and religious guidance. Since the site was closed in 2009, it has distributed its press releases and videos using other sympathetic websites, or, more commonly, using social media networks.
  
  Indeed, although al-Shabaab spokesmen occasionally grant interviews to "carefully selected" local and foreign journalists, social media networks have provided an important channel for interaction with the press, as well as for disseminating information and building support. Al-Shabaab has used Facebook, particularly to communicate with the Somali diaspora; and it has made prolific and innovative use of Twitter since late 2011, although its first accounts were active as early as 2009. Online engagement with al-Shabaab surged during Operation Linda Nchi, the Kenyan offensive of 2011–12, when al-Shabaab used Twitter, under the handle @HSMPress, to urge Somalis to take up arms against the Kenyan forces and to portray its own military losses as tactical retreats. In an extreme example of the latter in late 2011, al-Shabaab photos purportedly showed several dozen AMISOM casualties – but, according to an African Union spokesperson, in fact showed al-Shabaab's own casualties dressed in their adversaries' uniforms. What received most attention, however, were tweets al-Shabaab posted mocking the Kenya Defence Forces (KDF) and sparring with Major Emmanuel Chirchir, then the KDF's official spokesman. Responding to Chirchir's claim that Kismayo had been captured by the KDF, al-Shabaab tweeted that the KDF "boys are a grotesque parody of an army! can outpace ur world-class runners by far. Indeed, they 'Run like a Kenyan'". Showing uncharacteristic levity, al-Shabaab also suggested by Tweet that it meet a UN official for "a caramel macchiato ".
  
  Most of al-Shabaab's Tweets are in English, suggesting that they are intended for a foreign audience. In 2011, officials in the United States, where Twitter is based, said they were considering having the account closed, but had legal and free speech concerns. Chirchir himself tweeted that such a move would be counterproductive, as "al-Shabaab needs to be engaged positively, and Twitter is the only avenue." Nonetheless, in January 2013, Twitter suspended al-Shabaab's English-language account. Observers guessed that the suspension was a response to the account having issued death threats against Kenyan hostages and against French spy Denis Allex, followed in the latter case by confirmation that the execution had taken place. A new English-language account, opened in February 2013, was closed in September. This suspension also followed an apparent violation of Twitter's rules: al-Shabaab had recently used the account to claim responsibility for an unsuccessful ambush of a convoy carrying Somali President Hassan Sheikh Mohamud, and to warn that, "next time, you won't be as lucky".
  
  Al-Shabaab relaunched its English-language Twitter account once again on September 11, 2013. Two weeks later, the group gained notoriety for live-tweeting the 2013 Westgate shopping mall attack, "justifying the attack, creating fictional threats, providing news on hostages and mocking the police and military response". The account, which then had 15,000 or more followers, was retweeted several million times before it was shut down by Twitter. And after @HSMPress was deleted, the live updates continued from other, new accounts: over the course of the attack, which lasted several days, at least eight different al-Shabaab-affiliated Twitter accounts were active. Al-Shabaab had opened a new Twitter account by December that year, with an official telling Al Jazeera that, "The aim is to vigorously challenge defamatory reports in the media by presenting an accurate portrayal of the current state of Jihad in Somalia and countering Western, state-sponsored propaganda machines". It has since tweeted, from various accounts, during other attacks; Facebook, too, has had difficulty expeditiously removing graphic al-Shabaab content when it appears on newly created accounts. The group is adept in using intricately structured networks of amplifier accounts, leveraging algorithms and emerging technologies, to disseminate its messages.