section_path: Physical stores
section_name: Physical stores
paragraph_text: Physical stores
  
  CNBC has a licensing partnership with Paradies Lagardère to operate retail locations in United States airports branded as CNBC News, CNBC Express, and CNBC SmartShop. The stores sell CNBC-branded merchandise as well as snacks and drinks.
  
  The CNBC stores first launched in 2001, when the company announced plans to open as many as 100 airport shops in the United States. As of 2024, CNBC airport stores continue to expand, with a Pensacola International Airport location unveiled in Florida that November.