section_path: Broadcasting/United States/Advertising
section_name: Advertising
paragraph_text: Advertising
  
  In August 2024, before the beginning of the 2024 NFL regular season, Fox announced that it had sold most of its advertising slots for Super Bowl LIX. The 30-second ad slots were priced at $7 million each. This sale included the main event inventory and additional slots typically reserved by the network. Citing unexpected commitments emerging from the 2025 California wildfires, several advertisers withdrew from the game, such as State Farm; this allowed Fox to resell these ad slots at a higher rate. According to reports, several of the newly available slots were sold for $8 million each. Interest in advertising extended to Fox's pre-game show; traditionally, ads during the pre-game show sold for around $2 million for 30-second slots. For Super Bowl LIX, prices rose to $4.5 million for these slots, reflecting increased demand.
  
  The Super Bowl Ad Meter survey conducted by USA Today was won by Budweiser for its commercial "First Delivery", its first win on the survey since 2015. Nike notably aired a commercial during the game for the first time since 1988, with an ad focusing upon and celebrating women's sports. Doritos revived its " Crash the Super Bowl " promotion, while debuting advertisers during the game included Bosch, Duracell, HexClad (the first cookware company to air an ad during the game), Instacart, Liquid Death, NerdWallet, OpenAI, Ritz, and Totino's. Cetaphil aired an ad exclusive to the New Orleans market starring rapper and New Orleans native Lil Wayne; playing upon not having been chosen to play the game's halftime show, it notably teased the release date for his upcoming album Tha Carter VI.
  
  Kanye West bought local ad time on four Fox stations in which he promoted the website for his Yeezy brand from a dentist's chair. After the ad aired, the only item available for purchase on the website's shop was a white T-shirt with a large swastika. Kanye's website was taken down by Shopify a couple hours later. Jack Abernethy, the CEO of Fox Television Stations, said that "The ad, which was presented as a legitimate online apparel site before and during the airing of the Super Bowl, was switched at some point afterwards", and condemned the website's content.
  
  In August 2024, before the beginning of the 2024 NFL regular season, Fox announced that it had sold most of its advertising slots for Super Bowl LIX. The 30-second ad slots were priced at $7 million each. This sale included the main event inventory and additional slots typically reserved by the network. Citing unexpected commitments emerging from the 2025 California wildfires, several advertisers withdrew from the game, such as State Farm; this allowed Fox to resell these ad slots at a higher rate. According to reports, several of the newly available slots were sold for $8 million each. Interest in advertising extended to Fox's pre-game show; traditionally, ads during the pre-game show sold for around $2 million for 30-second slots. For Super Bowl LIX, prices rose to $4.5 million for these slots, reflecting increased demand.
  
  The Super Bowl Ad Meter survey conducted by USA Today was won by Budweiser for its commercial "First Delivery", its first win on the survey since 2015. Nike notably aired a commercial during the game for the first time since 1988, with an ad focusing upon and celebrating women's sports. Doritos revived its " Crash the Super Bowl " promotion, while debuting advertisers during the game included Bosch, Duracell, HexClad (the first cookware company to air an ad during the game), Instacart, Liquid Death, NerdWallet, OpenAI, Ritz, and Totino's. Cetaphil aired an ad exclusive to the New Orleans market starring rapper and New Orleans native Lil Wayne; playing upon not having been chosen to play the game's halftime show, it notably teased the release date for his upcoming album Tha Carter VI.
  
  Kanye West bought local ad time on four Fox stations in which he promoted the website for his Yeezy brand from a dentist's chair. After the ad aired, the only item available for purchase on the website's shop was a white T-shirt with a large swastika. Kanye's website was taken down by Shopify a couple hours later. Jack Abernethy, the CEO of Fox Television Stations, said that "The ad, which was presented as a legitimate online apparel site before and during the airing of the Super Bowl, was switched at some point afterwards", and condemned the website's content.