section_path: Business ventures/Finger on the App
section_name: Finger on the App
paragraph_text: Finger on the App
  
  In June 2020, Donaldson, in collaboration with Brooklyn -based art collective MSCHF, released a one-time multiplayer mobile game titled Finger on the App. In the game, players touch their phone screen, and the last person to remove their finger from the screen wins $25,000. In the end, four people won $20,000 each after keeping their finger on the application for over 70 hours. The game was reportedly so successful that a sequel titled Finger on the App 2 was planned to initially launch in December 2020. The game was postponed to February, then further delayed to March 2021 due to a flood of downloads, causing the game to crash and requiring its developers to upgrade their servers. This time, the game featured a grand prize of $100,000. The winner kept their finger on the phone screen for around 51 hours. The second-place finisher also received a prize of $20,000.
  
  In June 2020, Donaldson, in collaboration with Brooklyn -based art collective MSCHF, released a one-time multiplayer mobile game titled Finger on the App. In the game, players touch their phone screen, and the last person to remove their finger from the screen wins $25,000. In the end, four people won $20,000 each after keeping their finger on the application for over 70 hours. The game was reportedly so successful that a sequel titled Finger on the App 2 was planned to initially launch in December 2020. The game was postponed to February, then further delayed to March 2021 due to a flood of downloads, causing the game to crash and requiring its developers to upgrade their servers. This time, the game featured a grand prize of $100,000. The winner kept their finger on the phone screen for around 51 hours. The second-place finisher also received a prize of $20,000.