section_path: Party colours and symbols
section_name: Party colours and symbols
paragraph_text: Party colours and symbols
  
  Nearly all political parties associate themselves with specific colours and symbols, primarily to aid voters in identifying, recognizing, and remembering the party. This branding is particularly important in polities where much of the population may be illiterate, so that someone who cannot read a party's name on a ballot can instead identify that party by colour or logo. Parties of similar ideologies will often use the same colours across different countries. Colour associations are useful as a short-hand for referring to and representing parties in graphical media. They can also be used to refer to coalitions and alliances between political parties and other organizations; examples include purple alliances, red–green alliances, traffic light coalitions, pan-green coalitions, and pan-blue coalitions.
  
  However, associations between colour and ideology can also be inconsistent: parties of the same ideology in different countries often use different colours, and sometimes competing parties in a country may even adopt the same colours. These associations also have major exceptions. For example, in the United States, red is associated with the more conservative Republican Party while blue is associated with the more left-leaning Democratic Party.