section_path: Conceptions of privacy/Privacy paradox and economic valuation/The economic valuation of privacy
section_name: The economic valuation of privacy
paragraph_text: The economic valuation of privacy
  
  The willingness to incur a privacy risk is suspected to be driven by a complex array of factors including risk attitudes, personal value for private information, and general attitudes to privacy (which are typically measured using surveys). One experiment aiming to determine the monetary value of several types of personal information indicated relatively low evaluations of personal information. Despite claims that ascertaining the value of data requires a "stock-market for personal information", surveillance capitalism and the mass surveillance industry regularly place price tags on this form of data as it is shared between corporations and governments.