section_path: Causes of political parties/Parties as heuristics
section_name: Parties as heuristics
paragraph_text: Parties as heuristics
  
  Another prominent explanation for why political parties exist is psychological: parties may be necessary for many individuals to participate in politics because they provide a massively simplifying heuristic, which allows people to make informed choices with much less mental effort than if voters had to consciously evaluate the merits of every candidate individually. Without political parties, electors would have to individually evaluate every candidate in every election. Parties enable electors to make judgments about just a few groups, and then apply their judgment of the party to its entire slate of candidates. Because it is much easier to become informed about a few parties' platforms than the positions of a multitude of independent candidates, parties reduce the cognitive burden for people to cast informed votes. However, some evidence suggests that over the last several decades, the strength of party identification has been weakening, so this may be a less important function for parties to provide than it was in the past.