section_path: Marketing
section_name: Marketing
paragraph_text: Marketing
  
  A sizzle reel featuring behind-the-scenes footage of pre-production and filming was released during Disney's Investors Day presentation in December 2020, when the series' title and cast was officially announced by Kennedy. Gilroy, Luna, and O'Reilly promoted the series at Star Wars Celebration in May 2022, where they revealed the first teaser trailer. The Hollywood Reporter ' s Aaron Couch said it showed the "gritty side" of the Star Wars universe. Daniel Chin of The Ringer felt the series had a unique identity in the Star Wars franchise, with a darker tone, and said the teaser "paints a picture of the formative years of the rebellion against the Empire". Ryan Scott from /Film felt the teaser gave the "most comprehensive view at the show up to this point". He said the series could explore the morality behind the Rebels, writing that while they are usually seen as heroes there is also "much gray area in there to be explored". Writing for CNET, Sean Keane felt the trailer did not give much away but gave an "intriguing taste of the show's espionage tone".
  
  Luna promoted the series and debuted the official trailer on Good Morning America on August 1. Hattie Lindert from The A.V. Club highlighted the action scenes in the trailer, saying "In addition to the epic scale and darker tone, the series also promises intense fight scenes created with limited green screen use" and also noted Gilroy's experience with action films due to his work on the Jason Bourne films. The Hollywood Reporter ' s James Hibberd enjoyed Andor's increased screen-time in the trailer compared to the teaser, and felt the series was a "welcome scenic change from the company's previous Star Wars shows". At CNN, Scottie Andrew felt it "reveals a bit more about Andor's evolution from common thief to galactic martyr". Luna and Kennedy promoted the series at the 2022 D23 Expo, with CNET ' s Keane writing "The trailer paints a pretty grim setup for revolutionary fighter Cassian Andor and his pals, as fighting the Empire and row upon row of Stormtroopers looks like a one-way ticket to death". Meanwhile, Collider ' s Rachel Leishman felt the trailer "gives us a bit more of a look at where the rebellion is and who is fighting back against the Empire" and was excited for the portrayal of the Empire in the series, writing "Seeing these little missions and the feelings that the rebels have towards the Empire feels so perfectly align with what we know about Cassian that this trailer really just has us excited for what is to come with the series".
  
  Footage from the second season was shown at Star Wars Celebration London in April 2023. A trailer for the second season was shown at the 2024 D23 Expo. The official teaser trailer for the second season was released on February 24, 2025.
  
  A sizzle reel featuring behind-the-scenes footage of pre-production and filming was released during Disney's Investors Day presentation in December 2020, when the series' title and cast was officially announced by Kennedy. Gilroy, Luna, and O'Reilly promoted the series at Star Wars Celebration in May 2022, where they revealed the first teaser trailer. The Hollywood Reporter ' s Aaron Couch said it showed the "gritty side" of the Star Wars universe. Daniel Chin of The Ringer felt the series had a unique identity in the Star Wars franchise, with a darker tone, and said the teaser "paints a picture of the formative years of the rebellion against the Empire". Ryan Scott from /Film felt the teaser gave the "most comprehensive view at the show up to this point". He said the series could explore the morality behind the Rebels, writing that while they are usually seen as heroes there is also "much gray area in there to be explored". Writing for CNET, Sean Keane felt the trailer did not give much away but gave an "intriguing taste of the show's espionage tone".
  
  Luna promoted the series and debuted the official trailer on Good Morning America on August 1. Hattie Lindert from The A.V. Club highlighted the action scenes in the trailer, saying "In addition to the epic scale and darker tone, the series also promises intense fight scenes created with limited green screen use" and also noted Gilroy's experience with action films due to his work on the Jason Bourne films. The Hollywood Reporter ' s James Hibberd enjoyed Andor's increased screen-time in the trailer compared to the teaser, and felt the series was a "welcome scenic change from the company's previous Star Wars shows". At CNN, Scottie Andrew felt it "reveals a bit more about Andor's evolution from common thief to galactic martyr". Luna and Kennedy promoted the series at the 2022 D23 Expo, with CNET ' s Keane writing "The trailer paints a pretty grim setup for revolutionary fighter Cassian Andor and his pals, as fighting the Empire and row upon row of Stormtroopers looks like a one-way ticket to death". Meanwhile, Collider ' s Rachel Leishman felt the trailer "gives us a bit more of a look at where the rebellion is and who is fighting back against the Empire" and was excited for the portrayal of the Empire in the series, writing "Seeing these little missions and the feelings that the rebels have towards the Empire feels so perfectly align with what we know about Cassian that this trailer really just has us excited for what is to come with the series".
  
  Footage from the second season was shown at Star Wars Celebration London in April 2023. A trailer for the second season was shown at the 2024 D23 Expo. The official teaser trailer for the second season was released on February 24, 2025.