section_path: Career/2023–2024: Breakthrough with The Rise and Fall of a Midwest Princess
section_name: 2023–2024: Breakthrough with The Rise and Fall of a Midwest Princess
paragraph_text: 2023–2024: Breakthrough with The Rise and Fall of a Midwest Princess
  
  In February 2023, Roan embarked on the Naked in North America Tour, her debut headlining tour. Each stop on the tour had a theme, with Roan suggesting outfits for fans while making her own camp costumes herself. Inspired by Orville Peck, Roan chose to book drag queens as openers for the tour. Concerts from the tour received positive reviews in The Harvard Crimson and Variety, with Jem Aswad describing it as a concert where "you recognize when a new-ish artist's career is about to blast off" similar to Lorde in 2013 and Billie Eilish in 2019. In March 2023, Roan released " Casual ", followed later that year by the release of subsequent singles "Kaleidoscope", " Red Wine Supernova " and " Hot to Go! ". That same month, Roan signed with Amusement Records, an imprint of Island Records and owned by her producer, Nigro, after meeting with nine labels.
  
  On September 22, 2023, Roan released her debut full-length album, The Rise and Fall of a Midwest Princess, and began her second headlining tour, the Midwest Princess Tour. The tour, ending in the spring of 2024, traveled across North America and had shows in London, Paris, Berlin, Melbourne, Brisbane, Sydney, and Amsterdam. Roan donated $1 per ticket sold to the nonprofit For the Gworls and opened each show with drag performers. The Rise and Fall of a Midwest Princess was included in various best-albums-of-2023 year-end lists, such as those by The A.V. Club, Time, Nylon, Dork, Rolling Stone, Billboard, and Vogue. It was also listed as one of Pitchfork ' s 22 Best Pop Albums of 2023 and was named PopBuzz 's Number One Album of 2023.
  
  Roan opened for Olivia Rodrigo's Guts World Tour in the United States and Canada from February to April 2024. In Roan's first week of the tour, her streams rose by 32 percent. Also in February, Roan was a musical guest on The Late Show with Stephen Colbert. In March, NPR Music released Roan's Tiny Desk Concert performance.
  
  In April 2024, Roan released the single " Good Luck, Babe! ", describing it as "the first song of the next chapter". The song speaks about compulsory heterosexuality, describing a woman trying to deny her romantic feelings for Roan and women in general. Praised by Billboard as a "well-deserved breakthrough", the song received 7 million streams in its first week, was listed in the Spotify top ten, and debuted at number 77 on the Billboard Hot 100. The song was Roan's fastest to hit 100 million streams on the platform. By June, the song became her first top 20 hit on the Billboard Hot 100, and by September, it reached a peak of number four, becoming her first top ten song on the chart. Although not included on her debut album, the single's success was a catalyst for propelling it to worldwide recognition. In June 2024, The Rise and Fall of a Midwest Princess entered the top ten on the Billboard 200 for the first time, with over 40,000 equivalent album units sold. By August, the album had reached number two.
  
  Also in April, Roan performed at Coachella. At this time, Roan saw growing success on Spotify, with her monthly listeners increasing more than 500% from February to April. As reported by Billboard, by June 2024, Roan's weekly streams had grown by more than twenty-fold from the start of the year.
  
  In June, Roan revealed she had declined an invitation from the White House to perform for that year's Pride celebration. During the Governors Ball Music Festival, Roan stated, "we want liberty, justice and freedom for all. When you do that, that's when I'll come", mentioning the Israeli–Palestinian conflict and transgender rights. Roan later revealed that she considered attending, but instead of performing music, she would recite poetry by Palestinian women. Roan said that her publicist was supportive of the idea, but warned her that doing so at the White House would likely compromise her and her family's safety, which is why she decided to decline the invitation instead. During her performance at the Governors Ball Music Festival, Roan debuted an unreleased song titled "The Subway", continuing to work towards a new album. At a concert in June, Roan spoke to the crowd about dealing with her rapid increase in popularity, stating "I think my career is just kind of going really fast and it's really hard to keep up. I'm just being honest, I'm having a hard time today. This is all I've ever wanted—it's just heavy sometimes." Following her performance at Lollapalooza in August, she drew the biggest daytime set and largest crowds ever seen at the festival.
  
  In September, Roan performed at the 2024 MTV Video Music Awards and won Best New Artist. She dedicated the trophy to queer and trans people. In October 2024, she reached number 1 for the first time on the Billboard Artist 100, coinciding with the biggest sales week ever of her debut album. Roan appeared as the musical guest on Saturday Night Live on November 2, 2024, along with host John Mulaney, where she performed and teased a new country-tinged song titled " The Giver ". Roan appeared in the Netflix special A Nonsense Christmas with Sabrina Carpenter on December 6, 2024. In January 2025, Roan was named the winner of the Sound of 2025 poll of musicians and music experts, organized annually by the BBC.
  
  In February 2025 at the 67th Grammy Awards, Roan won her first Grammy Award for Best New Artist. In her acceptance speech, she called for record labels to provide artists with a living wage and healthcare, saying, "Labels, we got you, but do you got us?" Roan's work was also nominated for other awards, with The Rise and Fall of a Midwest Princess being nominated for Album of the Year and Best Pop Vocal Album, and "Good Luck, Babe!" being nominated for Record of the Year, Song of the Year, and Best Pop Solo Performance. Following Roan's Grammy acceptance speech, the former music executive Jeff Rabhan wrote an essay via The Hollywood Reporter criticizing Roan's acceptance speech as naive and saying labels do not have responsibilities to artists outside paying advances and royalties. The piece went viral, and Roan responded by challenging Rabhan to match a $25,000 donation to artists experiencing financial difficulty.
  
  In February 2023, Roan embarked on the Naked in North America Tour, her debut headlining tour. Each stop on the tour had a theme, with Roan suggesting outfits for fans while making her own camp costumes herself. Inspired by Orville Peck, Roan chose to book drag queens as openers for the tour. Concerts from the tour received positive reviews in The Harvard Crimson and Variety, with Jem Aswad describing it as a concert where "you recognize when a new-ish artist's career is about to blast off" similar to Lorde in 2013 and Billie Eilish in 2019. In March 2023, Roan released " Casual ", followed later that year by the release of subsequent singles "Kaleidoscope", " Red Wine Supernova " and " Hot to Go! ". That same month, Roan signed with Amusement Records, an imprint of Island Records and owned by her producer, Nigro, after meeting with nine labels.
  
  On September 22, 2023, Roan released her debut full-length album, The Rise and Fall of a Midwest Princess, and began her second headlining tour, the Midwest Princess Tour. The tour, ending in the spring of 2024, traveled across North America and had shows in London, Paris, Berlin, Melbourne, Brisbane, Sydney, and Amsterdam. Roan donated $1 per ticket sold to the nonprofit For the Gworls and opened each show with drag performers. The Rise and Fall of a Midwest Princess was included in various best-albums-of-2023 year-end lists, such as those by The A.V. Club, Time, Nylon, Dork, Rolling Stone, Billboard, and Vogue. It was also listed as one of Pitchfork ' s 22 Best Pop Albums of 2023 and was named PopBuzz 's Number One Album of 2023.
  
  Roan opened for Olivia Rodrigo's Guts World Tour in the United States and Canada from February to April 2024. In Roan's first week of the tour, her streams rose by 32 percent. Also in February, Roan was a musical guest on The Late Show with Stephen Colbert. In March, NPR Music released Roan's Tiny Desk Concert performance.
  
  In April 2024, Roan released the single " Good Luck, Babe! ", describing it as "the first song of the next chapter". The song speaks about compulsory heterosexuality, describing a woman trying to deny her romantic feelings for Roan and women in general. Praised by Billboard as a "well-deserved breakthrough", the song received 7 million streams in its first week, was listed in the Spotify top ten, and debuted at number 77 on the Billboard Hot 100. The song was Roan's fastest to hit 100 million streams on the platform. By June, the song became her first top 20 hit on the Billboard Hot 100, and by September, it reached a peak of number four, becoming her first top ten song on the chart. Although not included on her debut album, the single's success was a catalyst for propelling it to worldwide recognition. In June 2024, The Rise and Fall of a Midwest Princess entered the top ten on the Billboard 200 for the first time, with over 40,000 equivalent album units sold. By August, the album had reached number two.
  
  Also in April, Roan performed at Coachella. At this time, Roan saw growing success on Spotify, with her monthly listeners increasing more than 500% from February to April. As reported by Billboard, by June 2024, Roan's weekly streams had grown by more than twenty-fold from the start of the year.
  
  In June, Roan revealed she had declined an invitation from the White House to perform for that year's Pride celebration. During the Governors Ball Music Festival, Roan stated, "we want liberty, justice and freedom for all. When you do that, that's when I'll come", mentioning the Israeli–Palestinian conflict and transgender rights. Roan later revealed that she considered attending, but instead of performing music, she would recite poetry by Palestinian women. Roan said that her publicist was supportive of the idea, but warned her that doing so at the White House would likely compromise her and her family's safety, which is why she decided to decline the invitation instead. During her performance at the Governors Ball Music Festival, Roan debuted an unreleased song titled "The Subway", continuing to work towards a new album. At a concert in June, Roan spoke to the crowd about dealing with her rapid increase in popularity, stating "I think my career is just kind of going really fast and it's really hard to keep up. I'm just being honest, I'm having a hard time today. This is all I've ever wanted—it's just heavy sometimes." Following her performance at Lollapalooza in August, she drew the biggest daytime set and largest crowds ever seen at the festival.
  
  In September, Roan performed at the 2024 MTV Video Music Awards and won Best New Artist. She dedicated the trophy to queer and trans people. In October 2024, she reached number 1 for the first time on the Billboard Artist 100, coinciding with the biggest sales week ever of her debut album. Roan appeared as the musical guest on Saturday Night Live on November 2, 2024, along with host John Mulaney, where she performed and teased a new country-tinged song titled " The Giver ". Roan appeared in the Netflix special A Nonsense Christmas with Sabrina Carpenter on December 6, 2024. In January 2025, Roan was named the winner of the Sound of 2025 poll of musicians and music experts, organized annually by the BBC.
  
  In February 2025 at the 67th Grammy Awards, Roan won her first Grammy Award for Best New Artist. In her acceptance speech, she called for record labels to provide artists with a living wage and healthcare, saying, "Labels, we got you, but do you got us?" Roan's work was also nominated for other awards, with The Rise and Fall of a Midwest Princess being nominated for Album of the Year and Best Pop Vocal Album, and "Good Luck, Babe!" being nominated for Record of the Year, Song of the Year, and Best Pop Solo Performance. Following Roan's Grammy acceptance speech, the former music executive Jeff Rabhan wrote an essay via The Hollywood Reporter criticizing Roan's acceptance speech as naive and saying labels do not have responsibilities to artists outside paying advances and royalties. The piece went viral, and Roan responded by challenging Rabhan to match a $25,000 donation to artists experiencing financial difficulty.