section_path: Television coverage and ratings/Lead-out programming
section_name: Lead-out programming
paragraph_text: Lead-out programming
  
  The Super Bowl provides an extremely strong lead-in to programming following it on the same channel, the effects of which can last for several hours. For instance, in discussing the ratings of a local TV station, Buffalo television critic Alan Pergament noted that following Super Bowl XLVII, which aired on CBS: "A paid program that ran on CBS 4 (WIVB-TV) at 2:30 in the morning had a 1.3 rating. That's higher than some CW prime time shows get on WNLO-TV, Channel 4's sister station."
  
  Because of this strong coattail effect, the network that airs the Super Bowl typically takes advantage of the large audience to air an episode of a hit series or to premiere the pilot of a promising new one in the lead-out slot, which immediately follows the Super Bowl and post-game coverage.
  
  The Super Bowl provides an extremely strong lead-in to programming following it on the same channel, the effects of which can last for several hours. For instance, in discussing the ratings of a local TV station, Buffalo television critic Alan Pergament noted that following Super Bowl XLVII, which aired on CBS: "A paid program that ran on CBS 4 (WIVB-TV) at 2:30 in the morning had a 1.3 rating. That's higher than some CW prime time shows get on WNLO-TV, Channel 4's sister station."
  
  Because of this strong coattail effect, the network that airs the Super Bowl typically takes advantage of the large audience to air an episode of a hit series or to premiere the pilot of a promising new one in the lead-out slot, which immediately follows the Super Bowl and post-game coverage.