section_path: Ethics/Risks and harm/Misinformation
section_name: Misinformation
paragraph_text: Misinformation
  
  YouTube, Facebook and others use recommender systems to guide users to more content. These AI programs were given the goal of maximizing user engagement (that is, the only goal was to keep people watching). The AI learned that users tended to choose misinformation, conspiracy theories, and extreme partisan content, and, to keep them watching, the AI recommended more of it. Users also tended to watch more content on the same subject, so the AI led people into filter bubbles where they received multiple versions of the same misinformation. This convinced many users that the misinformation was true, and ultimately undermined trust in institutions, the media and the government. The AI program had correctly learned to maximize its goal, but the result was harmful to society. After the U.S. election in 2016, major technology companies took steps to mitigate the problem.
  
  In 2022, generative AI began to create images, audio, video and text that are indistinguishable from real photographs, recordings, films, or human writing. It is possible for bad actors to use this technology to create massive amounts of misinformation or propaganda. AI pioneer Geoffrey Hinton expressed concern about AI enabling "authoritarian leaders to manipulate their electorates" on a large scale, among other risks.