section_path: History/21st century/2010 redesign and relaunch
section_name: 2010 redesign and relaunch
paragraph_text: 2010 redesign and relaunch
  
  On October 1, 2010, The Globe and Mail unveiled redesigns to both its paper and online formats, dubbed "the most significant redesign in The Globe ' s history" by Editor-in-Chief John Stackhouse. The paper version has a bolder, more visual presentation that features 100 per cent full-colour pages, more graphics, slightly glossy paper stock (with the use of state-of-the-art heat-set printing presses), and emphasis on lifestyle and similar sections (an approached dubbed "Globe-lite" by one media critic). The Globe and Mail sees this redesign as a step toward the future (promoted as such by a commercial featuring a young girl on a bicycle), and a step towards provoking debate on national issues (the October 1 edition featured a rare front-page editorial above the Globe and Mail banner).
  
  The paper has made changes to its format and layout, such as the introduction of colour photographs, a separate tabloid book-review section, and the creation of the Review section on arts, entertainment, and culture. Although the paper is sold throughout Canada and has long called itself "Canada's National Newspaper", The Globe and Mail also serves as a Toronto metropolitan paper, publishing several special sections in its Toronto edition that are not included in the national edition. As a result, it is sometimes ridiculed for being too focused on the Greater Toronto Area, part of a wider humorous portrayal of Torontonians being blind to the greater concerns of the nation. Critics sometimes refer to the paper as the "Toronto Globe and Mail" or "Toronto's National Newspaper." In an effort to gain market share in Vancouver, The Globe and Mail began publishing a distinct west-coast edition, edited independently in Vancouver, containing a three-page section of British Columbia news. During the 2010 Winter Olympics in Vancouver, The Globe and Mail published a Sunday edition, marking the first time that the paper had ever published on Sunday.