section_path: Business ventures/Feastables
section_name: Feastables
paragraph_text: Feastables
  
  In January 2022, Donaldson announced the creation of a new snack company called Feastables, which started with the launching of its brand of chocolate bars called MrBeast Bar. At launch, they offered three flavors of bars: original, almond, and quinoa crunch. The launch corresponded with a sweepstakes with over $1 million in prizes, including $10,000 prize winners who could receive a chance to compete for a chocolate factory in a future video, emulating Charlie and the Chocolate Factory. The video, released in June 2022, contained a series of elimination challenges where the winner won the choice of the chocolate factory or a $500,000 cash prize. Michelin Star chef Gordon Ramsay was featured as a judge in the final challenge of the video and ultimately decided who won the cash prize. Feastables reportedly made $10 million in its first few months of operation.
  
  On March 3, 2023, Donaldson asked fans on Twitter to "clean up the presentation" of Feastables displays on store shelves and suggested that they obscure competing products. Feastables offered fans entry into a $5,000 raffle if they provided proof of their assistance. The tweets drew criticism and accusations that Feastables exploited fans for unpaid labor.
  
  On October 2, 2023, Feastables partnered with the Charlotte Hornets to include MrBeast's insignia on their jerseys for the 2023–24 NBA season. However, the partnership has since ended.
  
  In February 2024, Feastables rebranded their chocolates, including a new shape and formula.
  
  In January 2022, Donaldson announced the creation of a new snack company called Feastables, which started with the launching of its brand of chocolate bars called MrBeast Bar. At launch, they offered three flavors of bars: original, almond, and quinoa crunch. The launch corresponded with a sweepstakes with over $1 million in prizes, including $10,000 prize winners who could receive a chance to compete for a chocolate factory in a future video, emulating Charlie and the Chocolate Factory. The video, released in June 2022, contained a series of elimination challenges where the winner won the choice of the chocolate factory or a $500,000 cash prize. Michelin Star chef Gordon Ramsay was featured as a judge in the final challenge of the video and ultimately decided who won the cash prize. Feastables reportedly made $10 million in its first few months of operation.
  
  On March 3, 2023, Donaldson asked fans on Twitter to "clean up the presentation" of Feastables displays on store shelves and suggested that they obscure competing products. Feastables offered fans entry into a $5,000 raffle if they provided proof of their assistance. The tweets drew criticism and accusations that Feastables exploited fans for unpaid labor.
  
  On October 2, 2023, Feastables partnered with the Charlotte Hornets to include MrBeast's insignia on their jerseys for the 2023–24 NBA season. However, the partnership has since ended.
  
  In February 2024, Feastables rebranded their chocolates, including a new shape and formula.