section_path: Off the court/In the media and popular culture
section_name: In the media and popular culture
paragraph_text: In the media and popular culture
  
  Sinner’s nickname is The Fox, which inspired the design of his logo. A group of his Italian fans called the Carota Boys has garnered wide media attention for supporting him at major tournaments around the world dressed in carrot costumes.
  
  Sinner has been the subject of incessant media attention in Italy and has been credited with the surge in the popularity of tennis in the country. It has been referred to as the Sinner Effect. Following his Davis Cup and Australian Open titles, Sinner was honored by the Prime Minister of Italy, Giorgia Meloni, in Chigi Palace in Rome and met with the President of Italy, Sergio Mattarella. Italy's Minister of Foreign Affairs, Antonio Tajani, appointed Sinner as Ambassador of Sports Diplomacy. Sinner subsequently declined an official invitation supported by the Prime Minister to appear at Italy's Sanremo Music Festival. The invitation caused controversy and public debate, with the president of The Italian Tennis Federation publicly advising Sinner against accepting it, stating that he must be protected from excessive media exposure and "should not be exploited". In June 2024, he received honorary citizenship of Sexten where he grew up. In Italy, Sinner has been labeled "the atypical Italian" by media outlets, a description he has agreed with.
  
  During the 2023 Wimbledon, Sinner entered Centre Court carrying a monogrammed beige leather Gucci duffel bag, breaking Wimbledon’s all-white dress code, which made him the first tennis player to do so. The accessory prompted worldwide media coverage and commentary, with CNN pondering whether Sinner’s bag signals a shift in Wimbledon’s strict traditions.
  
  In 2022, Sinner hosted Breaking Points, a video series created by GQ where he interviewed sports icons about mental health. In 2023, he was featured in GQ ’s short film series A Hero’s Journey, released also as a podcast.
  
  The Times has described Sinner as "the Gucci model with a shock of red hair and a surprisingly gangly frame".
  
  On May 15, 2024, a book titled Diventare Sinner, written by Enzo Anderloni, Michelangelo Dell'Edera and Alessandro Mastroluca in collaboration with the Italian Tennis Federation was published by Giunti Editore. It follows Sinner’s evolution from a junior ski champion to a professional tennis player and grand slam champion.
  
  In 2024, Forbes has named Sinner on their 30 Under 30 Europe list for 2024. In the same year, Time has named Sinner on their Time 100 Next list for 2024. In May 2025, Sinner met with Pope Leo XIV, who was an avid tennis fan.
  
  Sinner’s nickname is The Fox, which inspired the design of his logo. A group of his Italian fans called the Carota Boys has garnered wide media attention for supporting him at major tournaments around the world dressed in carrot costumes.
  
  Sinner has been the subject of incessant media attention in Italy and has been credited with the surge in the popularity of tennis in the country. It has been referred to as the Sinner Effect. Following his Davis Cup and Australian Open titles, Sinner was honored by the Prime Minister of Italy, Giorgia Meloni, in Chigi Palace in Rome and met with the President of Italy, Sergio Mattarella. Italy's Minister of Foreign Affairs, Antonio Tajani, appointed Sinner as Ambassador of Sports Diplomacy. Sinner subsequently declined an official invitation supported by the Prime Minister to appear at Italy's Sanremo Music Festival. The invitation caused controversy and public debate, with the president of The Italian Tennis Federation publicly advising Sinner against accepting it, stating that he must be protected from excessive media exposure and "should not be exploited". In June 2024, he received honorary citizenship of Sexten where he grew up. In Italy, Sinner has been labeled "the atypical Italian" by media outlets, a description he has agreed with.
  
  During the 2023 Wimbledon, Sinner entered Centre Court carrying a monogrammed beige leather Gucci duffel bag, breaking Wimbledon’s all-white dress code, which made him the first tennis player to do so. The accessory prompted worldwide media coverage and commentary, with CNN pondering whether Sinner’s bag signals a shift in Wimbledon’s strict traditions.
  
  In 2022, Sinner hosted Breaking Points, a video series created by GQ where he interviewed sports icons about mental health. In 2023, he was featured in GQ ’s short film series A Hero’s Journey, released also as a podcast.
  
  The Times has described Sinner as "the Gucci model with a shock of red hair and a surprisingly gangly frame".
  
  On May 15, 2024, a book titled Diventare Sinner, written by Enzo Anderloni, Michelangelo Dell'Edera and Alessandro Mastroluca in collaboration with the Italian Tennis Federation was published by Giunti Editore. It follows Sinner’s evolution from a junior ski champion to a professional tennis player and grand slam champion.
  
  In 2024, Forbes has named Sinner on their 30 Under 30 Europe list for 2024. In the same year, Time has named Sinner on their Time 100 Next list for 2024. In May 2025, Sinner met with Pope Leo XIV, who was an avid tennis fan.