section_path: Business ventures/Toronto Raptors
section_name: Toronto Raptors
paragraph_text: Toronto Raptors
  
  On September 30, 2013, at a press conference with Maple Leaf Sports and Entertainment CEO Tim Leiweke, Drake was announced as the new "global ambassador" of the Toronto Raptors, joining the executive committee of the NBA franchise. It was announced together with the 2016 NBA All-Star Game being awarded to the Air Canada Centre in Toronto. This was also the setting where Drake was given The Key to the City. In the role, it was announced that Drake would help to promote and serve as a host of festivities, beginning with the All-Star Game. He would also provide consulting services to rebrand the team, helping to redesign its image and clothing line in commemoration of the franchise's 20th anniversary. He also collaborated with the Raptors on pre-game practice jerseys, t-shirts, and sweatsuits, and began hosting an annual "Drake Night" segment with the organization, beginning in 2013.
  
  On September 30, 2013, at a press conference with Maple Leaf Sports and Entertainment CEO Tim Leiweke, Drake was announced as the new "global ambassador" of the Toronto Raptors, joining the executive committee of the NBA franchise. It was announced together with the 2016 NBA All-Star Game being awarded to the Air Canada Centre in Toronto. This was also the setting where Drake was given The Key to the City. In the role, it was announced that Drake would help to promote and serve as a host of festivities, beginning with the All-Star Game. He would also provide consulting services to rebrand the team, helping to redesign its image and clothing line in commemoration of the franchise's 20th anniversary. He also collaborated with the Raptors on pre-game practice jerseys, t-shirts, and sweatsuits, and began hosting an annual "Drake Night" segment with the organization, beginning in 2013.