section_path: Marketing
section_name: Marketing
paragraph_text: Marketing
  
  The film's announcement poster released on 28 March 2024 became the most viewed announcement poster for an Indian film in 24 hours on Twitter. On 2 June 2024, the makers unveiled the film's "first shot" video, but the title was not revealed. It received a positive response and increased expectations for the film's title reveal. Subsequently, the video was attached for theatrical screenings. Later, after ten days of its original release, the video was released on YouTube. Akhila Menon of OTTPlay noted "The one-of-a-kind video, which is a first-time attempt in Tamil cinema, featured leading man Suriya in a never-seen-before avatar."
  
  The film's title was to be unveiled on Suriya's birthday (23 July); however, a special promo was released on the aforementioned date, with no title revealed, but revealed that the title teaser is coming soon. It became the most viewed promo in less than 20 hours of its release. After receiving wider recognition, the glimpse was attached for theatrical screenings. On 22 November 2024, at the 55th International Film Festival of India, Karthik announced that promotions for the film would begin from the following month.
  
  The title of the film was revealed on the occasion of Christmas (25 December) along with a teaser. It became the most watched Tamil title teaser in 24 hours with over 10 million views on YouTube. DT Next commented: "The 136-second teaser gives a glimpse into the world of Retro, with a balance of blood shed action with romance. The video begins with Suriya having a conversation with Pooja Hedge, and hints that Joju George plays the father of the lead actor." Bollywood Hungama said, "What stands out in the teaser is Pooja's ability to convey so much with just her eyes. There's a deep, unspoken emotion that speaks volumes, even without dialogue." Suhas Sistu, writing for The Hans India, noted that "With powerful visuals, a gripping background score, and seamless editing, the teaser has garnered attention for its high production values." Additionally, the title teaser managed to raise the already sky-high expectations for the film. Inspired by the teaser, the film's composer Santhosh Narayanan had shot a promotional video with his father, to promote his concert tour at Rudolf Weber-Arena, Oberhausen, Germany in June 2025. In February 2025, the teaser was attached to prints of Vidaamuyarchi in theatres. After its positive response, the teaser for the Telugu and Hindi-dubbed versions were released on the YouTube channels of T-Series on 7 February 2025.
  
  In March 2025, when the song " Kanimaa " was unveiled, the hook step, choreographed by Sherif Master and performed by Suriya and Hegde in the music video, quickly went viral, adding to the song's popularity and becoming a social media sensation. Many people have recreated the hook step (signature step) by recording their own dance performances to the song and sharing these videos across social media platforms. The film team shot another version of the song with both Suriya and Hegde displaying joyful expressions and released it exclusively as a rehearsal video on 5 April. Later, the makers confirmed that the video was not part of the film and was shot and released solely for fans. The full song was played during the interval of Sachein re-release in theatres in April 2025.
  
  Tuney John handled the publicity design for Retro and the poster campaign was well received. Outdoor promotions for the film began in early January 2025, four months prior to the theatrical release. From February 2025, the makers began publishing a behind-the-scenes comic strip panel leading up to the film's release. Exclusive stills from the film were released by Ananda Vikatan on 9 April. As a part of the film's promotion, the marketing team designed the film's posters at the Southern Railways. Later, Fully Filmy launched the official merchandise of Retro in April 2025.
  
  The film's official trailer was released on 18 April 2025 at the film's audio launch event, at Jawaharlal Nehru Indoor Stadium in Chennai. The trailer cut was done by Alphonse Puthren. Praising the trailer Filmfare wrote, "The trailer showcases an intriguing blend of action, attitude, and atmosphere. Puthren's editing lends a sharp, almost rhythmic pulse to the visuals, matching the energy of Suriya's fiery character."
  
  To promote the film's Telugu version, a pre-release event was held on 26 April 2025 at JRC Convention, Hyderabad. Sithara Entertainments hosted the event, which also saw the attendance of Vijay Deverakonda to promoting their film Kingdom (2025). On 27 April 2025, a pre-release event was held at Lulu International Shopping Mall, Thiruvananthapuram. Over 1 lakh people arrived at the venue, setting a new record for the highest attendance ever.
  
  The film's announcement poster released on 28 March 2024 became the most viewed announcement poster for an Indian film in 24 hours on Twitter. On 2 June 2024, the makers unveiled the film's "first shot" video, but the title was not revealed. It received a positive response and increased expectations for the film's title reveal. Subsequently, the video was attached for theatrical screenings. Later, after ten days of its original release, the video was released on YouTube. Akhila Menon of OTTPlay noted "The one-of-a-kind video, which is a first-time attempt in Tamil cinema, featured leading man Suriya in a never-seen-before avatar."
  
  The film's title was to be unveiled on Suriya's birthday (23 July); however, a special promo was released on the aforementioned date, with no title revealed, but revealed that the title teaser is coming soon. It became the most viewed promo in less than 20 hours of its release. After receiving wider recognition, the glimpse was attached for theatrical screenings. On 22 November 2024, at the 55th International Film Festival of India, Karthik announced that promotions for the film would begin from the following month.
  
  The title of the film was revealed on the occasion of Christmas (25 December) along with a teaser. It became the most watched Tamil title teaser in 24 hours with over 10 million views on YouTube. DT Next commented: "The 136-second teaser gives a glimpse into the world of Retro, with a balance of blood shed action with romance. The video begins with Suriya having a conversation with Pooja Hedge, and hints that Joju George plays the father of the lead actor." Bollywood Hungama said, "What stands out in the teaser is Pooja's ability to convey so much with just her eyes. There's a deep, unspoken emotion that speaks volumes, even without dialogue." Suhas Sistu, writing for The Hans India, noted that "With powerful visuals, a gripping background score, and seamless editing, the teaser has garnered attention for its high production values." Additionally, the title teaser managed to raise the already sky-high expectations for the film. Inspired by the teaser, the film's composer Santhosh Narayanan had shot a promotional video with his father, to promote his concert tour at Rudolf Weber-Arena, Oberhausen, Germany in June 2025. In February 2025, the teaser was attached to prints of Vidaamuyarchi in theatres. After its positive response, the teaser for the Telugu and Hindi-dubbed versions were released on the YouTube channels of T-Series on 7 February 2025.
  
  In March 2025, when the song " Kanimaa " was unveiled, the hook step, choreographed by Sherif Master and performed by Suriya and Hegde in the music video, quickly went viral, adding to the song's popularity and becoming a social media sensation. Many people have recreated the hook step (signature step) by recording their own dance performances to the song and sharing these videos across social media platforms. The film team shot another version of the song with both Suriya and Hegde displaying joyful expressions and released it exclusively as a rehearsal video on 5 April. Later, the makers confirmed that the video was not part of the film and was shot and released solely for fans. The full song was played during the interval of Sachein re-release in theatres in April 2025.
  
  Tuney John handled the publicity design for Retro and the poster campaign was well received. Outdoor promotions for the film began in early January 2025, four months prior to the theatrical release. From February 2025, the makers began publishing a behind-the-scenes comic strip panel leading up to the film's release. Exclusive stills from the film were released by Ananda Vikatan on 9 April. As a part of the film's promotion, the marketing team designed the film's posters at the Southern Railways. Later, Fully Filmy launched the official merchandise of Retro in April 2025.
  
  The film's official trailer was released on 18 April 2025 at the film's audio launch event, at Jawaharlal Nehru Indoor Stadium in Chennai. The trailer cut was done by Alphonse Puthren. Praising the trailer Filmfare wrote, "The trailer showcases an intriguing blend of action, attitude, and atmosphere. Puthren's editing lends a sharp, almost rhythmic pulse to the visuals, matching the energy of Suriya's fiery character."
  
  To promote the film's Telugu version, a pre-release event was held on 26 April 2025 at JRC Convention, Hyderabad. Sithara Entertainments hosted the event, which also saw the attendance of Vijay Deverakonda to promoting their film Kingdom (2025). On 27 April 2025, a pre-release event was held at Lulu International Shopping Mall, Thiruvananthapuram. Over 1 lakh people arrived at the venue, setting a new record for the highest attendance ever.