section_path: Partnerships
section_name: Partnerships
paragraph_text: Partnerships
  
  In April 2021, the Abu Dhabi Department of Culture and Tourism partnered with TikTok to promote tourism for the city. It came following the January 2021 winter campaign with the United Arab Emirates Government Media Office.
  
  In June 2023, The New Zealand Herald reported that TikTok, working in cooperation with both New Zealand and Australian police, deleted 340 accounts and 2,000 videos associated with criminal gangs including the Mongrel Mob, Black Power, Killer Beez, the Comancheros, Mongols, and Rebels. TikTok had earlier drawn criticism for hosting content by organized crime groups promoting the gang lifestyle and fights. A TikTok spokesperson reiterated the platform's efforts to countering "violent" and "hateful" organizations' content and cooperating with police. New Zealand Police Commissioner Andrew Coster praised the platform for taking a "socially-responsible stance" against gangs.
  
  TikTok has partnered with the Hispanic Heritage Foundation to support small Latino businesses, setting aside $5000 each for 40 grant recipients based on entrepreneurship. After digital advertising rules for the Olympics were relaxed, TikTok and Team GB signed a sponsorship deal to help UK athletes connect with new audiences for the 2024 Summer Olympics.
  
  Starting in 2021, TikTok became the primary sponsor/partner of the English Football League club Wrexham A.F.C. located in Wrexham, Wales. A large version of the TikTok logo was emblazoned on the front of the player's red coloured home and away uniforms below the Wrexham A.F.C. crest as well as on shirts sold by Wrexham's brick and mortar and virtual fan stores, the partnership ended in 2023 when Wrexham was promoted to the EFL League Two after which U.S. airline United took over the partnership/sponsorship.
  
  In April 2021, the Abu Dhabi Department of Culture and Tourism partnered with TikTok to promote tourism for the city. It came following the January 2021 winter campaign with the United Arab Emirates Government Media Office.
  
  In June 2023, The New Zealand Herald reported that TikTok, working in cooperation with both New Zealand and Australian police, deleted 340 accounts and 2,000 videos associated with criminal gangs including the Mongrel Mob, Black Power, Killer Beez, the Comancheros, Mongols, and Rebels. TikTok had earlier drawn criticism for hosting content by organized crime groups promoting the gang lifestyle and fights. A TikTok spokesperson reiterated the platform's efforts to countering "violent" and "hateful" organizations' content and cooperating with police. New Zealand Police Commissioner Andrew Coster praised the platform for taking a "socially-responsible stance" against gangs.
  
  TikTok has partnered with the Hispanic Heritage Foundation to support small Latino businesses, setting aside $5000 each for 40 grant recipients based on entrepreneurship. After digital advertising rules for the Olympics were relaxed, TikTok and Team GB signed a sponsorship deal to help UK athletes connect with new audiences for the 2024 Summer Olympics.
  
  Starting in 2021, TikTok became the primary sponsor/partner of the English Football League club Wrexham A.F.C. located in Wrexham, Wales. A large version of the TikTok logo was emblazoned on the front of the player's red coloured home and away uniforms below the Wrexham A.F.C. crest as well as on shirts sold by Wrexham's brick and mortar and virtual fan stores, the partnership ended in 2023 when Wrexham was promoted to the EFL League Two after which U.S. airline United took over the partnership/sponsorship.