section_path: In popular culture/Wealth and sponsorships
section_name: Wealth and sponsorships
paragraph_text: Wealth and sponsorships
  
  With earnings of €720 million (£615 million) from 2010 to 2019, Ronaldo was ranked second in Forbes list of the decade's highest-paid athletes, behind boxer Floyd Mayweather Jr. Forbes twice ranked Ronaldo first on its list of the world's highest-paid football players; his combined income from salaries, bonuses and endorsements was $73 million in 2013–14 and $79 million in 2014–15. The latter earnings saw him listed behind only Mayweather on the magazine's list of The World's Highest-Paid Athletes. In 2016, he became the first footballer to top the Forbes list of highest-earning athletes, with a total income of $88 million from his salary and endorsements in 2015–16. He topped the list for the second straight year with earnings of $93 million in 2016–17. He is the first footballer and only the third sportsman to earn $1 billion in their career.
  
  Ronaldo is one of the world's most marketable sportsmen: SportsPro rated him the fifth most marketable athlete in 2012 and eighth most marketable athlete in 2013. Sports market research company Repucom named Ronaldo the most marketable and most recognised football player in the world in May 2014. Since his reputation grew at Manchester United, Ronaldo has signed many sponsorship deals for consumer products, including sportswear, football boots; since November 2012, Ronaldo has worn the Nike Mercurial Vapor personalised CR7 edition, soft drinks, clothing, automotive lubricants, financial services, electronics, and video games. Ronaldo featured as the cover star of FIFA video game FIFA 18 and was heavily involved in the game's promotion. His "Sii" goal celebration features in the FIFA series, accompanied with his own voiceover. He was also the face of Pro Evolution Soccer, appearing on the covers of the 2008, 2012 and 2013 editions of the game.
  
  With earnings of €720 million (£615 million) from 2010 to 2019, Ronaldo was ranked second in Forbes list of the decade's highest-paid athletes, behind boxer Floyd Mayweather Jr. Forbes twice ranked Ronaldo first on its list of the world's highest-paid football players; his combined income from salaries, bonuses and endorsements was $73 million in 2013–14 and $79 million in 2014–15. The latter earnings saw him listed behind only Mayweather on the magazine's list of The World's Highest-Paid Athletes. In 2016, he became the first footballer to top the Forbes list of highest-earning athletes, with a total income of $88 million from his salary and endorsements in 2015–16. He topped the list for the second straight year with earnings of $93 million in 2016–17. He is the first footballer and only the third sportsman to earn $1 billion in their career.
  
  Ronaldo is one of the world's most marketable sportsmen: SportsPro rated him the fifth most marketable athlete in 2012 and eighth most marketable athlete in 2013. Sports market research company Repucom named Ronaldo the most marketable and most recognised football player in the world in May 2014. Since his reputation grew at Manchester United, Ronaldo has signed many sponsorship deals for consumer products, including sportswear, football boots; since November 2012, Ronaldo has worn the Nike Mercurial Vapor personalised CR7 edition, soft drinks, clothing, automotive lubricants, financial services, electronics, and video games. Ronaldo featured as the cover star of FIFA video game FIFA 18 and was heavily involved in the game's promotion. His "Sii" goal celebration features in the FIFA series, accompanied with his own voiceover. He was also the face of Pro Evolution Soccer, appearing on the covers of the 2008, 2012 and 2013 editions of the game.