section_path: Infrastructure/Access/Mobile communication
section_name: Mobile communication
paragraph_text: Mobile communication
  
  The International Telecommunication Union (ITU) estimated that, by the end of 2017, 48% of individual users regularly connect to the Internet, up from 34% in 2012. Mobile Internet connectivity has played an important role in expanding access in recent years, especially in Asia and the Pacific and in Africa. The number of unique mobile cellular subscriptions increased from 3.9 billion in 2012 to 4.8 billion in 2016, two-thirds of the world's population, with more than half of subscriptions located in Asia and the Pacific. The number of subscriptions was predicted to rise to 5.7 billion users in 2020. As of 2018, 80% of the world's population were covered by a 4G network. The limits that users face on accessing information via mobile applications coincide with a broader process of fragmentation of the Internet. Fragmentation restricts access to media content and tends to affect the poorest users the most.
  
  Zero-rating, the practice of Internet service providers allowing users free connectivity to access specific content or applications without cost, has offered opportunities to surmount economic hurdles but has also been accused by its critics as creating a two-tiered Internet. To address the issues with zero-rating, an alternative model has emerged in the concept of 'equal rating' and is being tested in experiments by Mozilla and Orange in Africa. Equal rating prevents prioritization of one type of content and zero-rates all content up to a specified data cap. In a study published by Chatham House, 15 out of 19 countries researched in Latin America had some kind of hybrid or zero-rated product offered. Some countries in the region had a handful of plans to choose from (across all mobile network operators) while others, such as Colombia, offered as many as 30 pre-paid and 34 post-paid plans.
  
  A study of eight countries in the Global South found that zero-rated data plans exist in every country, although there is a great range in the frequency with which they are offered and actually used in each. The study looked at the top three to five carriers by market share in Bangladesh, Colombia, Ghana, India, Kenya, Nigeria, Peru and Philippines. Across the 181 plans examined, 13 percent were offering zero-rated services. Another study, covering Ghana, Kenya, Nigeria and South Africa, found Facebook 's Free Basics and Wikipedia Zero to be the most commonly zero-rated content.