section_path: Culture/Fashion
section_name: Fashion
paragraph_text: Fashion
  
  Fashion has been an important industry and cultural export of France since the 17th century, and modern " haute couture " originated in Paris in the 1860s. Today, Paris, along with London, Milan, and New York City, is considered one of the world's fashion capitals, and the city is home or headquarters to many of the premier fashion houses. The expression Haute couture is, in France, a legally protected name, guaranteeing certain quality standards.
  
  The association of France with fashion and style (French: la mode) dates largely to the reign of Louis XIV. France renewed its dominance of the high fashion (French: couture or haute couture) industry in the years 1860–1960 through the establishment of the great couturier houses such as Chanel, Dior, and Givenchy. The French perfume industry is the world leader in its sector and is centred on the town of Grasse.
  
  According to 2017 data compiled by Deloitte, Louis Vuitton Moet Hennessey (LVMH), a French brand, is the largest luxury company in the world by sales, selling more than twice the amount of its nearest competitor. Moreover, France also possesses 3 of the top 10 luxury goods companies by sales (LVMH, Kering SA, L'Oréal), more than any other country in the world.