section_path: Political stance/Promotion of the Century Initiative
section_name: Promotion of the Century Initiative
paragraph_text: Promotion of the Century Initiative
  
  Globe writers and columnists Andrew Coyne, John Ibbitson and Doug Saunders are proponents of the Century Initiative. Additionally, the Globe has devoted op-ed space to those affiliated with or sympathetic to the project. The initiative's stated goal is to increase Canada's population to 100 million by 2100. Canada will need to increase its annual immigration intake to make this a reality. The initiative was founded in 2009 as the Laurier Project and is backed by Dominic Barton, the former head of the consultancy firm McKinsey & Company.
  
  In 2021, The Globe and Mail launched a webcast in partnership with the Century Initiative called "People and Prosperity: Planning for Canadian Growth".