section_path: Public response and impact/Flight shame
section_name: Flight shame
paragraph_text: Flight shame
  
  Thunberg has spearheaded the anti-flying movement, promoting rail travel over flying on environmental grounds. The buzzword associated with this movement is flygskam or "flight shame". It is a phenomenon in which people feel social pressure not to fly because of the rising greenhouse gas emissions of the airline industry. It was originally championed by Swedish Olympic athlete Björn Ferry, but has gained significant momentum after Thunberg's refusal to fly on environmental grounds. Thunberg backed the campaign to fly less and made it part of her 2019 "awareness tour" in Europe.
  
  Sweden reported a 4% drop in domestic air travel for 2019 and an increase in rail use. The BBC says that the movement could halve the growth of global air travel, but Airbus and Boeing say that they still expect to grow at around 4% until 2035. In June 2019, Swedish Railways (SJ) reported that the number of Swedes taking the train for domestic journeys had risen by 8% from the previous year, reflecting growing public concern about the impact of flying on CO emissions.
  
  Thunberg has spearheaded the anti-flying movement, promoting rail travel over flying on environmental grounds. The buzzword associated with this movement is flygskam or "flight shame". It is a phenomenon in which people feel social pressure not to fly because of the rising greenhouse gas emissions of the airline industry. It was originally championed by Swedish Olympic athlete Björn Ferry, but has gained significant momentum after Thunberg's refusal to fly on environmental grounds. Thunberg backed the campaign to fly less and made it part of her 2019 "awareness tour" in Europe.
  
  Sweden reported a 4% drop in domestic air travel for 2019 and an increase in rail use. The BBC says that the movement could halve the growth of global air travel, but Airbus and Boeing say that they still expect to grow at around 4% until 2035. In June 2019, Swedish Railways (SJ) reported that the number of Swedes taking the train for domestic journeys had risen by 8% from the previous year, reflecting growing public concern about the impact of flying on CO emissions.