section_path: Contemporary issues/WEIRD bias
section_name: WEIRD bias
paragraph_text: WEIRD bias
  
  In 2008, Arnett pointed out that most articles in American Psychological Association journals were about U.S. populations when U.S. citizens are only 5% of the world's population. He complained that psychologists had no basis for assuming psychological processes to be universal and generalizing research findings to the rest of the global population. In 2010, Henrich, Heine, and Norenzayan reported a bias in conducting psychology studies with participants from " WEIRD " ("Western, Educated, Industrialized, Rich, and Democratic") societies. Henrich et al. found that "96% of psychological samples come from countries with only 12% of the world's population" (p. 63). The article gave examples of results that differ significantly between people from WEIRD and tribal cultures, including the Müller-Lyer illusion. Arnett (2008), Altmaier and Hall (2008) and Morgan-Consoli et al. (2018) view the Western bias in research and theory as a serious problem considering psychologists are increasingly applying psychological principles developed in WEIRD regions in their research, clinical work, and consultation with populations around the world. In 2018, Rad, Martingano, and Ginges showed that nearly a decade after Henrich et al.'s paper, over 80% of the samples used in studies published in the journal Psychological Science employed WEIRD samples. Moreover, their analysis showed that several studies did not fully disclose the origin of their samples; the authors offered a set of recommendations to editors and reviewers to reduce WEIRD bias.