section_path: B2B and B2C marketing/Differences in B2B and B2C marketing
section_name: Differences in B2B and B2C marketing
paragraph_text: Differences in B2B and B2C marketing
  
  The different goals of B2B and B2C marketing lead to differences in the B2B and B2C markets. The main differences in these markets are demand, purchasing volume, number of customers, customer concentration, distribution, buying nature, buying influences, negotiations, reciprocity, leasing and promotional methods.