section_path: Marketing/Mascot
section_name: Mascot
paragraph_text: Mascot
  
  Myaku-Myaku (ミャクミャク, Myakumyaku), is the mascot and yuru-chara representing Expo 2025, it was designed by picture book and children's book illustrator Kouhei Yamashita and named through a public contest by entrants Miyuu Kawakatsu and Hinata Sakuda in early 2022.
  
  After a strict selection process from 33,197 submissions, it was selected on the morning of 18 July 2022 marked the 1,000-day countdown before the opening, and announced at a commemorative event held on the same day. Prime Minister Fumio Kishida explained that the nickname is imbued with the meaning of inheriting history, tradition, culture, and connections with the world.