section_path: Derivative forms of aesthetics/Applied aesthetics
section_name: Applied aesthetics
paragraph_text: Applied aesthetics
  
  As well as being applied to art, aesthetics can also be applied to cultural objects, such as crosses or tools. For example, aesthetic coupling between art-objects and medical topics was made by speakers working for the US Information Agency. Art slides were linked to slides of pharmacological data, which improved attention and retention by simultaneous activation of intuitive right brain with rational left. It can also be used in topics as diverse as cartography, mathematics, gastronomy, fashion and website design.