section_path: Finances/Brand value
section_name: Brand value
paragraph_text: Brand value
  
  The IPL tournament rapidly grew in value between 2016-18. Experts valued it at US$4.2 billion in 2016, $5.3 billion in 2017 and $6.1 billion in 2018. A report from Duff & Phelps said a contributing factor was a television deal with Star India Private Limited, which engaged more viewers because the IPL was transmitted to regional channels in eight languages; under the previous deal, transmissions were limited to sports networks with English-language commentary.
  
  In 2022, the IPL became a decacorn valued at US$11 billion, registering a 75% growth since 2020 when it was valued at $6.2 billion.
  
  In 2022, the BCCI took insurance of ₹ 5,000 crore (US$590 million) for the IPL. This policy involves all stakeholders, including broadcasters, ancillary services providers, and sponsors. The BCCI is covered in case of revenue losses due to weather, riots, and unforeseen events.
  
  The IPL tournament rapidly grew in value between 2016-18. Experts valued it at US$4.2 billion in 2016, $5.3 billion in 2017 and $6.1 billion in 2018. A report from Duff & Phelps said a contributing factor was a television deal with Star India Private Limited, which engaged more viewers because the IPL was transmitted to regional channels in eight languages; under the previous deal, transmissions were limited to sports networks with English-language commentary.
  
  In 2022, the IPL became a decacorn valued at US$11 billion, registering a 75% growth since 2020 when it was valued at $6.2 billion.
  
  In 2022, the BCCI took insurance of ₹ 5,000 crore (US$590 million) for the IPL. This policy involves all stakeholders, including broadcasters, ancillary services providers, and sponsors. The BCCI is covered in case of revenue losses due to weather, riots, and unforeseen events.