section_path: Marketing
section_name: Marketing
paragraph_text: Marketing
  
  IU and Park Bo-gum appeared in KBS1 's Gayo Stage to promote the series. They performed a duet of "Mountain Boy's Love Story" while wearing the traditional high school uniforms of their characters. The idea to appear in the show came from Park Bo-gum himself stating that it was a way to appeal to a wider generation of audience.
  
  Netflix Korea generated additional revenue through intellectual property collaborations aimed at drama enthusiasts. A partnership with Yuhan-Kimberly resulted in the launch of a limited edition 'Kleenex Moisturizing Essence Lotion', with packaging featuring the drama; this product sold out during the pre-order phase. Collaboration with design studio Oimu produced stationery items, including notebooks, letter paper, and rapeseed bookmarks, which quickly sold out at the Inventario stationery fair. Official merchandise including keychains and plushies of Ae-sun and Gwan-sik, was also released. The platform also partnered with a life insurance company to feature quotes in the series as the company's advertising material.
  
  Netflix held the event "Well Done! Well Done! Geumeundong Village Feast" on March 30, 2025, at the Myeonghwa Live Hall. The event was attended by IU, Park Bo-gum, Park Hae-joon, Oh Min-ae, Jang Hye-jin, Kang Yoo-seok, and Lee Soo-kyung. The first part featured an awards ceremony and a reading session, where the actors read the winning works selected by writer Lim Sang-choon from submissions to the When Life Gives You Tangerines 100-day event, held both online and offline. The second part included a panel discussion with the actors led by Movement CEO Jin Myeong-hyeon.
  
  In February, Netflix organized an early screening of the series for nine grandmothers from Seonheul-ri, who then created paintings inspired by the story. The Social Museum is hosting an art exhibition titled "Pokssak Sogatsuda, Doldo, Eomeongdo, Halmangdo" from May 2 to June 29, 2025, at the Seonheulri Painting Workshop and Nonghyup Warehouse in Jeju. The exhibition showcases paintings by the nine grandmothers and their art teacher, Choi So-yeon. IU attended the exhibition in June.
  
  IU and Park Bo-gum appeared in KBS1 's Gayo Stage to promote the series. They performed a duet of "Mountain Boy's Love Story" while wearing the traditional high school uniforms of their characters. The idea to appear in the show came from Park Bo-gum himself stating that it was a way to appeal to a wider generation of audience.
  
  Netflix Korea generated additional revenue through intellectual property collaborations aimed at drama enthusiasts. A partnership with Yuhan-Kimberly resulted in the launch of a limited edition 'Kleenex Moisturizing Essence Lotion', with packaging featuring the drama; this product sold out during the pre-order phase. Collaboration with design studio Oimu produced stationery items, including notebooks, letter paper, and rapeseed bookmarks, which quickly sold out at the Inventario stationery fair. Official merchandise including keychains and plushies of Ae-sun and Gwan-sik, was also released. The platform also partnered with a life insurance company to feature quotes in the series as the company's advertising material.
  
  Netflix held the event "Well Done! Well Done! Geumeundong Village Feast" on March 30, 2025, at the Myeonghwa Live Hall. The event was attended by IU, Park Bo-gum, Park Hae-joon, Oh Min-ae, Jang Hye-jin, Kang Yoo-seok, and Lee Soo-kyung. The first part featured an awards ceremony and a reading session, where the actors read the winning works selected by writer Lim Sang-choon from submissions to the When Life Gives You Tangerines 100-day event, held both online and offline. The second part included a panel discussion with the actors led by Movement CEO Jin Myeong-hyeon.
  
  In February, Netflix organized an early screening of the series for nine grandmothers from Seonheul-ri, who then created paintings inspired by the story. The Social Museum is hosting an art exhibition titled "Pokssak Sogatsuda, Doldo, Eomeongdo, Halmangdo" from May 2 to June 29, 2025, at the Seonheulri Painting Workshop and Nonghyup Warehouse in Jeju. The exhibition showcases paintings by the nine grandmothers and their art teacher, Choi So-yeon. IU attended the exhibition in June.