section_path: Release/Marketing
section_name: Marketing
paragraph_text: Marketing
  
  The first look at the film was revealed in Empire ' s 2025 Preview on November 15, 2024, ahead of the release of the first teaser trailer in front of theatrical screenings of Wicked. The trailer was later released online on November 19, 2024, followed by a featurette introducing Dean DeBlois's vision in translating the story to the live-action medium. A new look at the film aired during Super Bowl LIX on February 9, 2025, ahead of the release of the official trailer on February 12, 2025, before being attached to showings of Captain America: Brave New World. An IMAX trailer was released on May 6, 2025.
  
  Burger King released four menu items and BMW cars promoted the film.
  
  The first look at the film was revealed in Empire ' s 2025 Preview on November 15, 2024, ahead of the release of the first teaser trailer in front of theatrical screenings of Wicked. The trailer was later released online on November 19, 2024, followed by a featurette introducing Dean DeBlois's vision in translating the story to the live-action medium. A new look at the film aired during Super Bowl LIX on February 9, 2025, ahead of the release of the official trailer on February 12, 2025, before being attached to showings of Captain America: Brave New World. An IMAX trailer was released on May 6, 2025.
  
  Burger King released four menu items and BMW cars promoted the film.