section_path: Semiotics
section_name: Semiotics
paragraph_text: Semiotics
  
  Michael Buckland has classified "information" in terms of its uses: "information as process", "information as knowledge", and "information as thing".
  
  Beynon-Davies explains the multi-faceted concept of information in terms of signs and signal-sign systems. Signs themselves can be considered in terms of four inter-dependent levels, layers or branches of semiotics: pragmatics, semantics, syntax, and empirics. These four layers serve to connect the social world on the one hand with the physical or technical world on the other.
  
  Pragmatics is concerned with the purpose of communication. Pragmatics links the issue of signs with the context within which signs are used. The focus of pragmatics is on the intentions of living agents underlying communicative behaviour. In other words, pragmatics link language to action.
  
  Semantics is concerned with the meaning of a message conveyed in a communicative act. Semantics considers the content of communication. Semantics is the study of the meaning of signs – the association between signs and behaviour. Semantics can be considered as the study of the link between symbols and their referents or concepts – particularly the way that signs relate to human behavior.
  
  Syntax is concerned with the formalism used to represent a message. Syntax as an area studies the form of communication in terms of the logic and grammar of sign systems. Syntax is devoted to the study of the form rather than the content of signs and sign systems.
  
  Nielsen (2008) discusses the relationship between semiotics and information in relation to dictionaries. He introduces the concept of lexicographic information costs and refers to the effort a user of a dictionary must make to first find, and then understand data so that they can generate information.
  
  Communication normally exists within the context of some social situation. The social situation sets the context for the intentions conveyed (pragmatics) and the form of communication. In a communicative situation intentions are expressed through messages that comprise collections of inter-related signs taken from a language mutually understood by the agents involved in the communication. Mutual understanding implies that agents involved understand the chosen language in terms of its agreed syntax and semantics. The sender codes the message in the language and sends the message as signals along some communication channel (empirics). The chosen communication channel has inherent properties that determine outcomes such as the speed at which communication can take place, and over what distance.