section_path: Life and career/2013–2015: Prism and Super Bowl XLIX halftime show
section_name: 2013–2015: Prism and Super Bowl XLIX halftime show
paragraph_text: 2013–2015: Prism and Super Bowl XLIX halftime show
  
  In November 2012, Perry began work on her fourth album, Prism. She told Billboard, "I know exactly the record I want to make next. I know the artwork, the coloring and the tone" and "I even know what type of tour I'm doing next. I'll be very pleased if the vision I have in my head becomes a reality." After initially telling L'Uomo Vogue in June 2012 that she planned to have "darker elements" in Prism following the end of her marriage, the singer revealed to MTV during the 2013 MTV Video Music Awards that she changed the album's direction after periods of self-reflection. Perry commented "I felt very prismatic", which inspired the album's name. " Roar " was released as the lead single from Prism on August 10, 2013. It was promoted at the MTV Video Music Awards and reached number one on the Billboard Hot 100. " Unconditionally " followed as the second single from Prism on October 16, 2013, and peaked at number 14 in the United States.
  
  Prism was released on October 18, 2013, and has sold 4.5 million copies as of August 2016. It received favorable reviews from critics and debuted at number one on the Billboard 200 chart. Four days later, Perry performed the songs from the album at the iHeartRadio Theater in Los Angeles. " Dark Horse " with Juicy J was released as the album's third single in December, and became her ninth U.S. number-one single the following month. In 2014, " Birthday " and " This Is How We Do " respectively followed as the album's fourth and fifth singles, and reached the top 25 on the Hot 100.
  
  Prior to ending her relationship with Mayer in February 2014, she recorded and co-wrote a duet with him titled " Who You Love " for his album Paradise Valley. The song was released on August 12, 2013. Perry's third headlining tour, the Prismatic World Tour, began in May 2014 and concluded in October 2015. It sold almost 2 million tickets and grossed $204.3 million worldwide and won Perry the award for "Top Package" at the 2014 Billboard Touring Awards. She also performed at the 2015 Rock in Rio festival on September 27, 2015.
  
  On November 23, 2014, the NFL announced that Perry would perform at the Super Bowl XLIX halftime show on February 1, 2015. Lenny Kravitz and Missy Elliott served as special guests for the show. Her performance was critically acclaimed, and the Guinness World Records announced two days after the singer's halftime show that it garnered 118.5 million viewers in the United States, becoming the most watched and highest rated show in Super Bowl history. The viewership was higher than the game itself, which was viewed by an audience of 114.4 million.
  
  The International Federation of the Phonographic Industry (IFPI) ranked her fifth on the list of Top Global Recording Artists of 2013. On June 26, 2014, she was declared the Top Certified Digital Artist Ever by the Recording Industry Association of America (RIAA) for certified sales of 72 million digital singles in the United States. In May 2014, a portrait of Perry by painter Mark Ryden was featured in his exhibition "The Gay 90s", and shown at the Kohn Gallery in Los Angeles. Along with several other artists, she also recorded a cover version of the song " Daisy Bell (Bicycle Built for Two) " on a limited-edition concept album titled The Gay Nineties Old Tyme Music: Daisy Bell to accompany the exhibition. That month, a portrait of Perry by artist Will Cotton was included in the United States National Portrait Gallery.
  
  On November 23, 2015, Perry starred in H&M 's holiday advertising campaign, for which she wrote and recorded a song titled " Every Day Is a Holiday ". On June 17, 2014, Perry announced that she had founded her own record label under Capitol Records, titled Metamorphosis Music. Ferras was the first artist to get signed to her label, and Perry served as an executive producer on his self-titled EP. She also recorded a duet with him on the EP, titled "Legends Never Die". The label was later renamed Unsub Records.
  
  Outside of her music career, Perry reprised her role as Smurfette in The Smurfs 2, which was released in theaters on July 31, 2013. Like its predecessor, The Smurfs 2 was a financial success that was panned by critics. In March 2014, she made a guest appearance playing herself in the episode "Blisteritos Presents Dad Academy Graduation Congraduritos Red Carpet Viewing Party" of the Kroll Show. Killer Queen was released as her third fragrance in August 2013 through Coty
  
  In January 2014, she became a guest curator of Madonna's Art for Freedom initiative. In March 2015, she appeared in Brand: A Second Coming, a documentary following her ex-husband Russell Brand's transition from comedy work to activism, and released a concert film titled Katy Perry: The Prismatic World Tour through Epix, which took place during her tour of the same name. Perry also made a cameo appearance in the music video for Madonna's song " Bitch I'm Madonna " in June 2015.
  
  The following month, she released another fragrance with Coty, entitled Mad Potion. In September 2015, she appeared in the documentaries Katy Perry: Making of the Pepsi Super Bowl Halftime Show, which followed Perry's preparation for her Super Bowl performance, and Jeremy Scott: The People's Designer, which followed the life and career of designer Jeremy Scott. Perry released a mobile app titled Katy Perry Pop in December 2015 through Glu Mobile where her character helps players become famous musicians. She described it as "the most fun, colorful world that helps guide your musical dreams".
  
  In November 2012, Perry began work on her fourth album, Prism. She told Billboard, "I know exactly the record I want to make next. I know the artwork, the coloring and the tone" and "I even know what type of tour I'm doing next. I'll be very pleased if the vision I have in my head becomes a reality." After initially telling L'Uomo Vogue in June 2012 that she planned to have "darker elements" in Prism following the end of her marriage, the singer revealed to MTV during the 2013 MTV Video Music Awards that she changed the album's direction after periods of self-reflection. Perry commented "I felt very prismatic", which inspired the album's name. " Roar " was released as the lead single from Prism on August 10, 2013. It was promoted at the MTV Video Music Awards and reached number one on the Billboard Hot 100. " Unconditionally " followed as the second single from Prism on October 16, 2013, and peaked at number 14 in the United States.
  
  Prism was released on October 18, 2013, and has sold 4.5 million copies as of August 2016. It received favorable reviews from critics and debuted at number one on the Billboard 200 chart. Four days later, Perry performed the songs from the album at the iHeartRadio Theater in Los Angeles. " Dark Horse " with Juicy J was released as the album's third single in December, and became her ninth U.S. number-one single the following month. In 2014, " Birthday " and " This Is How We Do " respectively followed as the album's fourth and fifth singles, and reached the top 25 on the Hot 100.
  
  Prior to ending her relationship with Mayer in February 2014, she recorded and co-wrote a duet with him titled " Who You Love " for his album Paradise Valley. The song was released on August 12, 2013. Perry's third headlining tour, the Prismatic World Tour, began in May 2014 and concluded in October 2015. It sold almost 2 million tickets and grossed $204.3 million worldwide and won Perry the award for "Top Package" at the 2014 Billboard Touring Awards. She also performed at the 2015 Rock in Rio festival on September 27, 2015.
  
  On November 23, 2014, the NFL announced that Perry would perform at the Super Bowl XLIX halftime show on February 1, 2015. Lenny Kravitz and Missy Elliott served as special guests for the show. Her performance was critically acclaimed, and the Guinness World Records announced two days after the singer's halftime show that it garnered 118.5 million viewers in the United States, becoming the most watched and highest rated show in Super Bowl history. The viewership was higher than the game itself, which was viewed by an audience of 114.4 million.
  
  The International Federation of the Phonographic Industry (IFPI) ranked her fifth on the list of Top Global Recording Artists of 2013. On June 26, 2014, she was declared the Top Certified Digital Artist Ever by the Recording Industry Association of America (RIAA) for certified sales of 72 million digital singles in the United States. In May 2014, a portrait of Perry by painter Mark Ryden was featured in his exhibition "The Gay 90s", and shown at the Kohn Gallery in Los Angeles. Along with several other artists, she also recorded a cover version of the song " Daisy Bell (Bicycle Built for Two) " on a limited-edition concept album titled The Gay Nineties Old Tyme Music: Daisy Bell to accompany the exhibition. That month, a portrait of Perry by artist Will Cotton was included in the United States National Portrait Gallery.
  
  On November 23, 2015, Perry starred in H&M 's holiday advertising campaign, for which she wrote and recorded a song titled " Every Day Is a Holiday ". On June 17, 2014, Perry announced that she had founded her own record label under Capitol Records, titled Metamorphosis Music. Ferras was the first artist to get signed to her label, and Perry served as an executive producer on his self-titled EP. She also recorded a duet with him on the EP, titled "Legends Never Die". The label was later renamed Unsub Records.
  
  Outside of her music career, Perry reprised her role as Smurfette in The Smurfs 2, which was released in theaters on July 31, 2013. Like its predecessor, The Smurfs 2 was a financial success that was panned by critics. In March 2014, she made a guest appearance playing herself in the episode "Blisteritos Presents Dad Academy Graduation Congraduritos Red Carpet Viewing Party" of the Kroll Show. Killer Queen was released as her third fragrance in August 2013 through Coty
  
  In January 2014, she became a guest curator of Madonna's Art for Freedom initiative. In March 2015, she appeared in Brand: A Second Coming, a documentary following her ex-husband Russell Brand's transition from comedy work to activism, and released a concert film titled Katy Perry: The Prismatic World Tour through Epix, which took place during her tour of the same name. Perry also made a cameo appearance in the music video for Madonna's song " Bitch I'm Madonna " in June 2015.
  
  The following month, she released another fragrance with Coty, entitled Mad Potion. In September 2015, she appeared in the documentaries Katy Perry: Making of the Pepsi Super Bowl Halftime Show, which followed Perry's preparation for her Super Bowl performance, and Jeremy Scott: The People's Designer, which followed the life and career of designer Jeremy Scott. Perry released a mobile app titled Katy Perry Pop in December 2015 through Glu Mobile where her character helps players become famous musicians. She described it as "the most fun, colorful world that helps guide your musical dreams".