section_path: Finances/Title sponsorship
section_name: Title sponsorship
paragraph_text: Title sponsorship
  
  From 2008 to 2012, the IPL title sponsor was DLF, a real estate developer, which bid ₹ 200 crore (US$24 million). After 2012, PepsiCo bought the rights for ₹ 397 crore (US$47 million) for five seasons, but terminated the deal in 2015, two years before expiry, due to the two-season suspension of the Chennai and Rajasthan franchises. The BCCI transferred the rights for those two seasons to Chinese smartphone manufacturer Vivo for ₹ 200 crore (US$24 million).
  
  In 2017, Vivo retained the rights for 2018-22 with a winning bid of ₹ 2,199 crore (US$260 million). In August 2020, Vivo canceled the rights due to a military stand-off between India and China. The withdrawal was also a result of Vivo's market losses due to the COVID pandemic; Vivo intended to return as sponsor for the following three years. Dream11 became sponsors for 2020 for ₹ 222 crore (equivalent to ₹ 261 crore or US$31 million in 2023). Vivo returned for 2021 but withdrew again, and was replaced by the Tata Group for the next two seasons. InsideSport reported the BCCI would receive ₹ 498 crore (US$59 million) for the 2022-23 seasons from title sponsors. Vivo had agreed to pay a higher amount for the last two seasons of its contract due to the league's expansion from 2022. Due to the new deal's structure, Tata would pay ₹ 335 crore (US$40 million) per year while Vivo would pay the deficit of ₹ 163 crore (US$19 million). Aramco bought the rights to advertise on the Purple and Orange caps in 2022.
  
  From 2008 to 2012, the IPL title sponsor was DLF, a real estate developer, which bid ₹ 200 crore (US$24 million). After 2012, PepsiCo bought the rights for ₹ 397 crore (US$47 million) for five seasons, but terminated the deal in 2015, two years before expiry, due to the two-season suspension of the Chennai and Rajasthan franchises. The BCCI transferred the rights for those two seasons to Chinese smartphone manufacturer Vivo for ₹ 200 crore (US$24 million).
  
  In 2017, Vivo retained the rights for 2018-22 with a winning bid of ₹ 2,199 crore (US$260 million). In August 2020, Vivo canceled the rights due to a military stand-off between India and China. The withdrawal was also a result of Vivo's market losses due to the COVID pandemic; Vivo intended to return as sponsor for the following three years. Dream11 became sponsors for 2020 for ₹ 222 crore (equivalent to ₹ 261 crore or US$31 million in 2023). Vivo returned for 2021 but withdrew again, and was replaced by the Tata Group for the next two seasons. InsideSport reported the BCCI would receive ₹ 498 crore (US$59 million) for the 2022-23 seasons from title sponsors. Vivo had agreed to pay a higher amount for the last two seasons of its contract due to the league's expansion from 2022. Due to the new deal's structure, Tata would pay ₹ 335 crore (US$40 million) per year while Vivo would pay the deficit of ₹ 163 crore (US$19 million). Aramco bought the rights to advertise on the Purple and Orange caps in 2022.