section_path: Social impact
section_name: Social impact
paragraph_text: Social impact
  
  The sequencing of content in a broadcast is called a schedule. As with all technological endeavors, a number of technical terms and slang have developed. A list of these terms can be found at List of broadcasting terms. Television and radio programs are distributed through radio broadcasting or cable, often both simultaneously. By coding signals and having a cable converter box with decoding equipment in homes, the latter also enables subscription -based channels, pay-tv and pay-per-view services. In his essay, John Durham Peters wrote that communication is a tool used for dissemination. Peters stated, " Dissemination is a lens—sometimes a usefully distorting one—that helps us tackle basic issues such as interaction, presence, and space and time... on the agenda of any future communication theory in general". Dissemination focuses on the message being relayed from one main source to one large audience without the exchange of dialogue in between. It is possible for the message to be changed or corrupted by government officials once the main source releases it. There is no way to predetermine how the larger population or audience will absorb the message. They can choose to listen, analyze, or ignore it. Dissemination in communication is widely used in the world of broadcasting.
  
  Broadcasting focuses on getting a message out and it is up to the general public to do what they wish with it. Peters also states that broadcasting is used to address an open-ended destination. There are many forms of broadcasting, but they all aim to distribute a signal that will reach the target audience. Broadcasters typically arrange audiences into entire assemblies. In terms of media broadcasting, a radio show can gather a large number of followers who tune in every day to specifically listen to that specific disc jockey. The disc jockey follows the script for his or her radio show and just talks into the microphone. He or she does not expect immediate feedback from any listeners. The message is broadcast across airwaves throughout the community, but there the listeners cannot always respond immediately, especially since many radio shows are recorded prior to the actual air time. Conversely, receivers can select opt-in or opt-out of getting broadcast messages using an Excel file, offering them control over the information they receive