section_path: Renaissance period: 1500–1700/In Japan
section_name: In Japan
paragraph_text: In Japan
  
  Many different genres of literature made their debut during the Edo period in Japan, helped by a rising literacy rate among the growing population of townspeople, as well as the development of lending libraries. Ihara Saikaku (1642–1693) might be said to have given birth to the modern consciousness of the novel in Japan, mixing vernacular dialogue into his humorous and cautionary tales of the pleasure quarters, the so-called Ukiyozōshi (" floating world ") genre. Ihara 's Life of an Amorous Man is considered the first work in this genre. Although Ihara's works were not regarded as high literature at the time because it had been aimed towards and popularized by the chōnin (merchant classes), they became popular and were key to the development and spread of ukiyozōshi.