section_path: B2B and B2C marketing/B2C marketing
section_name: B2C marketing
paragraph_text: B2C marketing
  
  Business-to-consumer marketing, or B2C marketing, refers to the tactics and strategies in which a company promotes its products and services to individual people.
  
  Traditionally, this could refer to individuals shopping for personal products in a broad sense. More recently the term B2C refers to the online selling of consumer products.