section_path: Contemporary clothing/Western dress code
section_name: Western dress code
paragraph_text: Western dress code
  
  The Western dress code has changed over the past 500+ years. The mechanization of the textile industry made many varieties of cloth widely available at affordable prices. Styles have changed, and the availability of synthetic fabrics has changed the definition of what is "stylish". In the latter half of the twentieth century, blue jeans became very popular, and are now worn to events that normally demand formal attire. Activewear has also become a large and growing market.
  
  In the Western dress code, jeans are worn by both men and women. There are several unique styles of jeans found that include: high rise jeans, mid rise jeans, low rise jeans, bootcut jeans, straight jeans, cropped jeans, skinny jeans, cuffed jeans, boyfriend jeans, and capri jeans.
  
  The licensing of designer names was pioneered by designers such as Pierre Cardin, Yves Saint Laurent, and Guy Laroche in the 1960s and has been a common practice within the fashion industry from about the 1970s. Among the more popular include Marc Jacobs and Gucci, named for Marc Jacobs Guccio Gucci respectively.