section_path: Marketing
section_name: Marketing
paragraph_text: Marketing
  
  During Netflix Geeked Week in September 2024, a poster and a teaser for the season were released. Between October and December, Netflix promoted the series in fan conventions around the world, in which invited fans took part in simulated games from the series. The events took place in Lucca, Italy; Paris, France; Amsterdam, the Netherlands; Seoul, South Korea; Los Angeles, United States; Sydney, Australia; São Paulo, Brazil; Warsaw, Poland; London, United Kingdom; and Jakarta, Indonesia.
  
  Famous streamer Ibai Llanos organized his own version of Squid Game with KFC in Madrid, Spain. Filipino journalist MJ Marfori attended the three-day event for the season and also interviewed Lee Jung-jae. McDonald's Australia ran a limited time " Squid Game Meal" promotion, which came bundled with a Dalgona cookie for customers to extract a shape from, mirroring the first season. One form of the cookie included the shape of the companies signature Golden Arches where, if extracted successfully, customers could scan to enter a competition to win $100,000, alongside replicas of contestants' tracksuits from the series.
  
  During Netflix Geeked Week in September 2024, a poster and a teaser for the season were released. Between October and December, Netflix promoted the series in fan conventions around the world, in which invited fans took part in simulated games from the series. The events took place in Lucca, Italy; Paris, France; Amsterdam, the Netherlands; Seoul, South Korea; Los Angeles, United States; Sydney, Australia; São Paulo, Brazil; Warsaw, Poland; London, United Kingdom; and Jakarta, Indonesia.
  
  Famous streamer Ibai Llanos organized his own version of Squid Game with KFC in Madrid, Spain. Filipino journalist MJ Marfori attended the three-day event for the season and also interviewed Lee Jung-jae. McDonald's Australia ran a limited time " Squid Game Meal" promotion, which came bundled with a Dalgona cookie for customers to extract a shape from, mirroring the first season. One form of the cookie included the shape of the companies signature Golden Arches where, if extracted successfully, customers could scan to enter a competition to win $100,000, alongside replicas of contestants' tracksuits from the series.