section_path: Recent developments/Experiential tourism
section_name: Experiential tourism
paragraph_text: Experiential tourism
  
  Experiential travel (or "immersion travel") is one of the major market trends in the modern tourism industry. It is an approach to travelling which focuses on experiencing a country, city or particular place by connecting to its history, people, food and culture.
  
  The term "experiential travel" has been mentioned in publications since 1985, but it was not discovered as a meaningful market trend until much later.