section_path: Marketing
section_name: Marketing
paragraph_text: Marketing
  
  In the Philippines, a replica of the doll used in the first episode of the series was exhibited on Ortigas Avenue in Quezon City in September 2021.
  
  A Squid Game doll was installed in Olympic Park, Seoul on October 25, 2021. A replica of Squid Game 's set was exhibited at the Itaewon station in Seoul since September 5, 2021. However, the exhibit was prematurely closed due to COVID-19 concerns.
  
  A Squid Game pop-up store opened in Paris on October 2 and 3, 2021, and a person could win a free one-month Netflix subscription if they managed to get the right shape from the dalgona in one minute and 30 seconds.
  
  In the Netherlands, Netflix hosted its own Squid Game where people were able to play the game Red Light, Green Light in both Maastricht and Rotterdam. A replica of the doll was exhibited and staff were dressed as guards. Winners were awarded with Squid Game memorabilia. The event attracted hundreds of people. Similar events featuring replicas of the doll occurred across the world, including Sydney and the United Kingdom.
  
  In October 2021, the Hollywood Reporter interviewed Netflix Asia's executive Kim Minyoung, who said that the company was looking into a possible video game adaptation of the series.
  
  Netflix has licensed Squid Game for merchandising. A Young-hee vinyl figure was released in January 2022. Funko released a set of Squid Game themed Funko Pop! figurines in May 2022.
  
  During Netflix Geeked Week in September 2024, a poster and a teaser for season 2 were released. On December 19, 2024, a rave party related to the season was held in London. Famous streamer Ibai Llanos organized his own version of Squid Game with KFC. Filipino journalist MJ Marfori attended the three-day event for the season and also interviewed Lee Jung-jae.
  
  Call of Duty teamed up with Squid Game to create a special bundle, with Tom Choi reprising his role as the masked voice of the Front Man. A new operator comes in the form of a frontman from the show, with operators receiving skins for players and the guards. New game modes were added to Call of Duty that comes from the show.
  
  In the Philippines, a replica of the doll used in the first episode of the series was exhibited on Ortigas Avenue in Quezon City in September 2021.
  
  A Squid Game doll was installed in Olympic Park, Seoul on October 25, 2021. A replica of Squid Game 's set was exhibited at the Itaewon station in Seoul since September 5, 2021. However, the exhibit was prematurely closed due to COVID-19 concerns.
  
  A Squid Game pop-up store opened in Paris on October 2 and 3, 2021, and a person could win a free one-month Netflix subscription if they managed to get the right shape from the dalgona in one minute and 30 seconds.
  
  In the Netherlands, Netflix hosted its own Squid Game where people were able to play the game Red Light, Green Light in both Maastricht and Rotterdam. A replica of the doll was exhibited and staff were dressed as guards. Winners were awarded with Squid Game memorabilia. The event attracted hundreds of people. Similar events featuring replicas of the doll occurred across the world, including Sydney and the United Kingdom.
  
  In October 2021, the Hollywood Reporter interviewed Netflix Asia's executive Kim Minyoung, who said that the company was looking into a possible video game adaptation of the series.
  
  Netflix has licensed Squid Game for merchandising. A Young-hee vinyl figure was released in January 2022. Funko released a set of Squid Game themed Funko Pop! figurines in May 2022.
  
  During Netflix Geeked Week in September 2024, a poster and a teaser for season 2 were released. On December 19, 2024, a rave party related to the season was held in London. Famous streamer Ibai Llanos organized his own version of Squid Game with KFC. Filipino journalist MJ Marfori attended the three-day event for the season and also interviewed Lee Jung-jae.
  
  Call of Duty teamed up with Squid Game to create a special bundle, with Tom Choi reprising his role as the masked voice of the Front Man. A new operator comes in the form of a frontman from the show, with operators receiving skins for players and the guards. New game modes were added to Call of Duty that comes from the show.