section_path: Presidents/Juan Antonio Samaranch (1980–2001)
section_name: Juan Antonio Samaranch (1980–2001)
paragraph_text: Juan Antonio Samaranch (1980–2001)
  
  Juan Antonio Samaranch (who was later created the 1st marquess of Samaranch) was elected President of the IOC on 16 July at the 83rd IOC Session in Moscow, that was held prior to the 1980 Summer Olympics —between 15 and 18 July 1980. He officially assumed presidency at the end of the Moscow Olympics.
  
  During his term, Samaranch managed to make the Olympic Movement financially healthy, with big television deals and sponsorships. Although the 1984 Summer Olympics were boycotted by the Eastern Bloc countries, a record number of athletes participated in those Games, and the number of nations with an IOC membership and participating increased at every Games during his presidency. Samaranch also wanted the best athletes to compete in the Olympics, which led to the gradual acceptance of professional athletes.
  
  One achievement of Samaranch has undoubtedly been the financial rescue of the IOC, which was in financial crisis in the 1970s. The games themselves were such a burden on host cities that it appeared that no host would be found for future Olympiads. Under Samaranch, the IOC revamped its sponsorship arrangements (choosing to go with global sponsors rather than allowing each national federation to take local ones), and new broadcasting deals which brought in much money.