section_path: Personal life/Endorsements
section_name: Endorsements
paragraph_text: Endorsements
  
  Following his 2018 MVP season, Mahomes received multiple endorsement deals. His first contract came from Hunt's (which has never had business ties to the family that owns the Chiefs) upon revealing his love for ketchup. In addition, he has signed endorsement deals with Oakley, Essentia Water, Hy-Vee, State Farm, DirecTV, Adidas, and Head & Shoulders. He also signed an endorsement contract with Helzberg Diamonds who released a line of necklaces featuring his logo. He was named the cover athlete for Madden NFL 20, becoming the first Chiefs player to be on the cover. He would be named the Madden cover athlete again, along with Tom Brady, two years later for Madden NFL 22. Mahomes and Brady are the first players to be named cover athlete twice. In 2020, he signed an endorsement deal with sports drink maker BioSteel sports drinks. He also became an equity partner in the company. On August 16, 2021, he announced he would be releasing his own signature shoe as part of his endorsement deal with Adidas. The shoe was called the Mahomes 1 Impact FLX and was released on August 23.
  
  In 2022, Mahomes appeared in a commercial for Coors Light. NFL rules prohibit players from endorsing alcohol products, so the product in the commercial was a Coors flashlight instead of beer. In 2023, he appeared in commercials for cellphone provider T-Mobile. Also in 2023, he signed an endorsement deal with the beverage manufacturer Prime.
  
  Following his 2018 MVP season, Mahomes received multiple endorsement deals. His first contract came from Hunt's (which has never had business ties to the family that owns the Chiefs) upon revealing his love for ketchup. In addition, he has signed endorsement deals with Oakley, Essentia Water, Hy-Vee, State Farm, DirecTV, Adidas, and Head & Shoulders. He also signed an endorsement contract with Helzberg Diamonds who released a line of necklaces featuring his logo. He was named the cover athlete for Madden NFL 20, becoming the first Chiefs player to be on the cover. He would be named the Madden cover athlete again, along with Tom Brady, two years later for Madden NFL 22. Mahomes and Brady are the first players to be named cover athlete twice. In 2020, he signed an endorsement deal with sports drink maker BioSteel sports drinks. He also became an equity partner in the company. On August 16, 2021, he announced he would be releasing his own signature shoe as part of his endorsement deal with Adidas. The shoe was called the Mahomes 1 Impact FLX and was released on August 23.
  
  In 2022, Mahomes appeared in a commercial for Coors Light. NFL rules prohibit players from endorsing alcohol products, so the product in the commercial was a Coors flashlight instead of beer. In 2023, he appeared in commercials for cellphone provider T-Mobile. Also in 2023, he signed an endorsement deal with the beverage manufacturer Prime.