section_path: Celebration and status worldwide/Asia/Iran
section_name: Iran
paragraph_text: Iran
  
  The history of Valentine's Day in Iran dates back to the Qajar era of the latter half of the 19th century. Naser al-Din Shah Qajar did not take his wife with him during his trip to Europe and he sent her a greeting card from distance on Valentine's Day. This greeting card is available in Iranian museums.
  
  Since the mid-2000s, Valentine's Day has become increasingly popular in Iran, especially among young people. However, it has also been the subject of heavy criticism from Iranian conservatives, who see it as part of the spread of "decadent" Western culture. Since 2011, authorities have attempted to discourage celebrations and impose restrictions on the sale and production of Valentine's Day-related goods, although the holiday remains popular as of 2018. Additionally, there have been efforts to revive the ancient Persian festival of Sepandārmazgān, which takes place around the same time, to replace Valentine's Day. However, as of 2016, this has also been largely unsuccessful.
  
  The history of Valentine's Day in Iran dates back to the Qajar era of the latter half of the 19th century. Naser al-Din Shah Qajar did not take his wife with him during his trip to Europe and he sent her a greeting card from distance on Valentine's Day. This greeting card is available in Iranian museums.
  
  Since the mid-2000s, Valentine's Day has become increasingly popular in Iran, especially among young people. However, it has also been the subject of heavy criticism from Iranian conservatives, who see it as part of the spread of "decadent" Western culture. Since 2011, authorities have attempted to discourage celebrations and impose restrictions on the sale and production of Valentine's Day-related goods, although the holiday remains popular as of 2018. Additionally, there have been efforts to revive the ancient Persian festival of Sepandārmazgān, which takes place around the same time, to replace Valentine's Day. However, as of 2016, this has also been largely unsuccessful.