section_path: Types/Promotional merchandise
section_name: Promotional merchandise
paragraph_text: Promotional merchandise
  
  Many successful films, television programs, books and sport teams have official merchandise, which often includes related toys. Some notable examples are Star Wars (a space fantasy franchise) and Arsenal, an English football club.
  
  Likewise, many successful children's films, television series, books or franchises extend their marketing campaign to fast food chains by including small toys of fictional characters or the series' associated symbols in a sealed plastic bag within their kids' meals. One famous example is the Happy Meal from McDonald's.
  
  Promotional toys can fall into any of the other toy categories; for example, they can be dolls or action figures based on the characters of movies or professional athletes, or they can be balls, yo-yos, or lunch boxes with logos on them. Sometimes they are given away for free as a form of advertising. Model aircraft are often toys that are used by airlines to promote their brand, just as toy cars and trucks and model trains are used by trucking, railroad and other companies as well. Many food manufacturers run promotions where a toy is included with the main product as a prize. Toys are also used as premiums, where consumers redeem proofs of purchase from a product and pay shipping and handling fees to get the toy. Some people go to great lengths to collect these sorts of promotional toys.