section_path: Research methods
section_name: Research methods
paragraph_text: Research methods
  
  Quantitative psychological research lends itself to the statistical testing of hypotheses. Although the field makes abundant use of randomized and controlled experiments in laboratory settings, such research can only assess a limited range of short-term phenomena. Some psychologists rely on less rigorously controlled, but more ecologically valid, field experiments as well. Other research psychologists rely on statistical methods to glean knowledge from population data. The statistical methods research psychologists employ include the Pearson product–moment correlation coefficient, the analysis of variance, multiple linear regression, logistic regression, structural equation modeling, and hierarchical linear modeling. The measurement and operationalization of important constructs is an essential part of these research designs.
  
  Although this type of psychological research is much less abundant than quantitative research, some psychologists conduct qualitative research. This type of research can involve interviews, questionnaires, and first-hand observation. While hypothesis testing is rare, virtually impossible, in qualitative research, qualitative studies can be helpful in theory and hypothesis generation, interpreting seemingly contradictory quantitative findings, and understanding why some interventions fail and others succeed.