text: 5November 1952. Theresponsibilities ofUNPAared€HH::ribed inthemanual ontheSUBPROGRAMME 1.SALEOFPHILATELIC ITEMS- ~~---~--------~ organizat.ion oftne Secre·tariat (ST/SGB/Org.a.n1,zat.ion, sect.P(!II)Lof January 1974. Inrespong;e to resolution 41/213of19December 19860!l. the re'Vie'Joftl'..e'Gff~cienC'".iof theadtrd.nist.rative andfinancial functionin,g ofthe lJ!l.l.ted lla.t.lona, lllaajor changel'il were ~adeinth.eorganization oftheOffice of G,<'3'D.eral ger~,;rlces, andtheactivitier; of ven,placed underthere;sponsibility ofthenewlycreated Euilalnge andCo~~ercial SeDl1ces Division ofthatOffice. 44.10 collecting ha.~becone a118$$popular hobbyoverthepast.decade, EHlpeoially amo':l:Mlth$yOtttnq, atrendrecorded notonlybytheUnited Nat.ions but al~obyallphIlatelic a&I'Iln:15trat.ion~ OlT01.l.nd theworld. ASaresult, an increa51nq proportion ofUnit~a !ijation~ stamr.'Ps areutilized fortheprocessing of t:t~ail. SinclBlJ»P). hatlropaythePostal J\~inistrations atReadquart,ers, Geneva and Via1:u:u~ fortheCOtlltsofcarrying thi:sEt,ail, th~ar..ountofrevenue generated has aecreluHid st:.eadily overthepatiltyean;. 4·'4011Thefilp,!§cifj,c erAtima~Hmited objective ofthesubprogramme istodevelop prop<H$lllll onthame6· atiddealgtu; ofUtdt.ed !~ations st.amps andvarious philatelic ita,~a. wtdchcouldprove <ItSpopular andgenerate asmuchrevenue asrecent issues i'.li.:tch a··lijtheFlag Stilri~tl, which end~din1989;toprovide policy andoperational dir~ction tothi1!itJI'P.Aoffic,es inhfewYork,Geneva andVienna andtomaintain liaison wit.htheUnited States, Swiss, Austrian andotherpostalauthorities as wellaawiththeeUniverwal Postal Unionregarding philatelic andpostal regulations ZH:ld procedur~l1l; to<H''HJure theesecurity andarchival safekeeping ofpostal stocks: andtoinCrel'M'H3 reVIiHlUe bydeveloping consistently moreappropriate marketing Mtrateglllll'il andintroducing rl.ewprocedures toimprove efficiency andeffectiveness. (b) 44.12 During thepll'litlp<iJriod, market studies willbeundertaken tocounter the da<H"oa~e inphilatelic salesandprofits. Themarketing studies willinclude (a)develop:rTtent ofwor1d~wide marketing andpromotion objectives andpolicies, (b)product lineplanning t.Qmeettheneedsofaworld-wide customer baseand (0)investigating anaidentifying appropriate opportunities toincrease penetration ofexisting ornewmarkets inordertogenerate additional revenues andto diB~efflinate information onUnited Nations activities. 14.13 ffi'lJ?.Awillalsocontinue theenhancement ofitsoffice automation inall threeoffic••,givingparticular attention toimprovements inmailorders. The ~utomated sy~t.mtorhandling customer orderswillbefurther improved toyield mOteu(tl(llful manl1gememt information andreports. Itishopedthatthoseefforts would1••dtoincreased efficiency ofoperations andaconcomitant reduction in CCHiit~ ., 44.14 Inimpleml1!ioting theactivities underthesubprogramme, UNP.Awillendeavour toexplore thepos~ibility ofincceasing salestothecasualcollector ofUnited Nations st81l1PS bydeveloping newproducts thatwouldappeal tothattarget group. Theposflibility ofissuing additional seriesofstamps onpopUlar topical themes willcontinue tobepursued. 44.15 Co-operative ventures inproducts, research andmarketing willbesought withother"postal administrations innr.dar ct.P..in~...a..'Ift "Play;·lu\t .,fl.&Lrdb" ....;.rt:V16\;.l5.l.:"J.;c­ I atthephilatelic market. Inthatregard.itisenvisaged thatjoint phill1itlZlllc produClt!!J might b@issued withotherpostal administrations forthis pUrpOIliI!ll.- ~~---~--------~ organizat.ion oftne Secre·tariat (ST/SGB/Org.a.n1,zat.ion, sect.P(!II)Lof January 1974. Inrespong;e to resolution 41/213of19December 19860!l. the re'Vie'Joftl'..e'Gff~cienC'".iof theadtrd.nist.rative andfinancial functionin,g ofthe
analysis: The text appears to be related to the management and development of the philatelic industry, which is a niche market related to the collection and trading of postage stamps. The UNPA is seeking to increase revenue and efficiency in the processing of philatelic items, while also exploring new marketing strategies and products to appeal to a wider audience. This suggests that the text is focused on the economic development of the philatelic industry, rather than any of the other categories.