text: participate actively in it with a view to achieving the objectives of the world-wide education effort. All means must be deployed to reach that goal, and it was evident that selective use of the media and of audio-visual techniques was a particularly promising approach. Italy gave its unqualified support to the programme of activities planned imder the World Campaign; however, some of the initiatives which had already been taken, such as seminars and workshops and some of the advisory services activities, were likely to overlap. Each activity should thus be tailored to the precise objective which was to be achieved without necessarily trying to do two things at once, in order to avoid any confusion. 56. Although it was not easy to set priorities in the field of public information, Italy took the view that particular attention should be given to informing and educating young people and students, not only because they were the promise of the future but also because they were intellectually and emotionally the most receptive to the human rights message. Italy therefore commended the holding of a meeting, co-sponsored by UNESCO and with the participation of academic and research specialists, with a view to developing a model human rights teaching programme at university level. Italy also commended the holding of a workshop in which representatives of media organizations from all over the world would take part in order to discuss the contribution the media could make to the World Information Campaign. The Campaign would not be effective unless there was real co-operation and co-ordination between the Centre for Htunan Rights and the Department of Public Information. Italy would encourage any effort or initiative to increase the degree of complementarity between the two bodies. In that respect, it deeply regretted the enormous gap between the budget of the Department of Public 
analysis: The text discusses the World Campaign for Human Rights, specifically focusing on the role of education and the media in promoting human rights. It highlights the importance of co-operation and co-ordination between different organizations and bodies to achieve the campaign's objectives. The text also mentions the need to prioritize certain activities, such as informing and educating young people and students.