text: Headquarters Advisory Committee (SEHAC), comprising representatives from all external relations divisions, has also been established to evaluate proposals, monitor their implementa- tion and ensure high-quality cost- effectiveness. In the 1988-89 season, tico con- tributed US$43.2 million to UXICET general resources — a 13 per cent increase (US$4.8 million) over the previous year, driven by major im- provements in sales volume and gross proceeds. During the season, sales of 139 million cards generated revenues of US$98.9 million, and indications arc that the 1989-90 season will be even more successful. Surveys and focus group studies were conducted in a number of mar- kets during the year to establish cur- rent market positioning and potential as well as strategic options for thefuture. Highlights of this activity in- cluded the further testing of new product lines and their adaptation to new markets; the completion of a clearer policy on new products; the expansion of the European retail store programme; initiation of a project to strengthen the greeting card sales programme in the United States; the application of cost controls to support a 50 per cent profitability goal; and the computerisation of production centres in Singapore and Brazil. The Danny Kaye Visitors Centre at UNICEF House hosted numerous groups of visitors, and negotiations are under way with the United Na- tions to develop a joint 'children's tour1 of the United Nations and UNICEE GCO continued to serve as the UNICEH focal point tor the National Committees' working group on direct mail fund-raising. GCO has provided a number of direct mail packages which have been adapted to specific coun- tries for use by National Committees to raise additional funds. Close toUS$5 million net was raised through these campaigns in 1988, and the results for 1989 are expected to be considerably higher. A similar group
analysis: The text appears to be a report on the financial and operational activities of UNICEF, focusing on the organization's fundraising efforts, product sales, and strategic planning. The mention of direct mail campaigns, sales of greeting cards, and computerization of production centers suggests a focus on organizational efficiency and revenue generation.