public SimpleBrandOwner(String brandOwner){
  this.brandOwner=brandOwner;
  brandOwnerLower=brandOwner.toLowerCase();
  brandOwnerAlphaNumeric=brandOwnerLower.replaceAll("[^A-Za-z0-9 ]","");
}

public SimpleBrandOwner ( String brandOwner ) { this . brandOwner = brandOwner ; brandOwnerLower = brandOwner . toLowerCase ( ) ; brandOwnerAlphaNumeric = brandOwnerLower . replaceAll ( "[^A-Za-z0-9 ]" , "" ) ; }
creates a new simplebrand instance .
