public SimpleBrand(String brand,String brandOwner){
  this.brand=brand;
  this.brandOwner=brandOwner;
  brandLower=brand.toLowerCase();
  brandAlphaNumeric=brandLower.replaceAll("[^A-Za-z0-9 ]","");
}

public SimpleBrand ( String brand , String brandOwner ) { this . brand = brand ; this . brandOwner = brandOwner ; brandLower = brand . toLowerCase ( ) ; brandAlphaNumeric = brandLower . replaceAll ( "[^A-Za-z0-9 ]" , "" ) ; }
creates a new simplebrand instance .
