public ExtendedSwidProcessor setProductFamily(final String productFamily) {
        swidTag.setProductFamily(new Token(productFamily, idGenerator.nextId()));
        return this;
    }
public ExtendedSwidProcessor setProductFamily ( final String productFamily ) { swidTag . setProductFamily ( new Token ( productFamily , idGenerator . nextId ( ) ) ) ; return this ; }
Defines product family (tag: product_family).

@param productFamily
product family
@return a reference to this object.