Verse 7.23
अन्तवत्तु फलं तेषां तद्भवत्यल्पमेधसाम् । देवान्देवयजो यान्ति मद्भक्ता यान्ति मामपि ॥ ७.२३ ॥
परन्तु उन अल्प बुद्धिवालोंका वह फल नाशवान् है तथा वे देवताओंको पूजनेवाले देवताओंको प्राप्त होते हैं और मेरे भक्त चाहे जैसे ही भजें, अन्तमें वे मुझको ही प्राप्त होते हैं|
The Lord said solemnly: But the reward of those ignorant people who worship other deities is only temporary. Those who worship other deities go to those deities after death but those who worship Me, attain Me, and come to Me.