Promote  v. (-ting) 1 (often foll. By to) raise (a person) to a higher office, rank, etc. (promoted to captain). 2 help forward; encourage (a cause, process, etc.). 3 publicize and sell (a product). 4 chess raise (a pawn) to the rank of queen etc.  promotion n. Promotional adj. [latin promoveo -mot-]