Analyze if the hypothesis is in clear contradiction to the premise. Premise: Such retailers can also gather data about customer demographics, past purchases, and responses to potential substitute items, all of which add up to a gold mine of information about consumer preferences. Hypothesis: Past preferences don't give retailers much information about consumer preferences.
Such retailers can also gather data about customer demographics, past purchases, and responses to potential substitute items, all of which add up to a gold mine of information about consumer preferences.###Past preferences don't give retailers much information about consumer preferences.