Given the premise, is the hypothesis maintaining a neutral stance? Premise: In the most extreme case, a stock-out might cause a customer to switch retailers, costing the lifetime value of that customer and others who might defect due to negative word-of-mouth. Hypothesis: A customer has the option to switch their preferred retailer.
In the most extreme case, a stock-out might cause a customer to switch retailers, costing the lifetime value of that customer and others who might defect due to negative word-of-mouth.###A customer has the option to switch their preferred retailer.