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Please predict whether this patent is acceptable.PATENT ABSTRACT: Techniques described herein include an event notification processing platform configured to provide users with recommendations in relative real-time based on generated event notifications. In some embodiments, an event source associated with one or more users may generate an event notification, indicating that an event has occurred with respect to a user. The system may process the event notification with respect to the user in order to identify one or more recommendations. In some embodiments, the system may identify a number of attribute values associated with the user that are relevant to a prediction result set. The platform may use one or more machine learning techniques to identify, based on those attribute values, the most appropriate recommendations for the user.