A method, system and computer-usable medium for performing cognitive computing operations comprising receiving streams of data from a plurality of data sources; processing the streams of data from the plurality of data sources, the processing the streams of data from the plurality of data sources performing data enriching for incorporation into a cognitive graph; defining a travel-related cognitive persona within the cognitive graph, the travel-related cognitive persona corresponding to an archetype user model, the travel-related cognitive persona comprising a set of nodes in the cognitive graph, links among the set of nodes being weighted to provide a weighted cognitive graph; associating a user with the travel-related cognitive persona; and, performing a cognitive computing operation based upon the travel-related cognitive persona associated with the user.
Please help me write a proper abstract based on the patent claims. CLAIM: 1. A computer-implementable method for performing cognitive computing operations comprising: receiving streams of data from a plurality of data sources; processing the streams of data from the plurality of data sources, the processing the streams of data from the plurality of data sources performing data enriching for incorporation into a cognitive graph; defining a travel-related cognitive persona within the cognitive graph, the travel-related cognitive persona corresponding to an archetype user model, the travel-related cognitive persona comprising a set of nodes in the cognitive graph, links among the set of nodes being weighted to provide a weighted cognitive graph; associating a user with the travel-related cognitive persona; and, performing a cognitive computing operation based upon the travel-related cognitive persona associated with the user. 2. The method of claim 1, wherein: the travel-related cognitive persona represents a set of attributes, each of the set of attributes corresponding to a node of the set of nodes; and, an amount of weighting between nodes of the set of nodes corresponds to a degree of relevance between the persona and the attributes. 3. The method of claim 2, wherein: the set of attributes comprise at least one of demographic attributes, geographic attributes, psychographic attributes, and behavioristic attributes. 4. The method of claim 1, wherein: a link between a first node of the set of nodes and a second node of the set of nodes is represented by an attribute weight, the attribute weight indicating a degree of relevance between the attributes corresponding to the first node and the second node. 5. The method of claim 1, further comprising: receiving feedback from the user relating to the travel-related cognitive persona associated with the user; and, revising weighting of the links among the set of nodes of the weighted cognitive graph based upon the feedback. 6. The method of claim 5, further comprising: using the revised weighting to generate a second travel-related cognitive persona.