A recommendation information providing device that communicates with each of a mobile terminal used by a provider of recommendation information and a requester terminal used by a requester of the recommendation information includes: acquisition means for acquiring location information of the mobile terminal; memory means for storing the acquired location information; storage means for storing the recommendation information of the provider; and control means for, when receiving search area information for identifying a search area from the requester terminal, identifying a pertinent terminal which is the mobile terminal existing in the search area with reference to the memory means and transmitting pertinent recommendation information which is the recommendation information of the provider using the pertinent terminal to the requester terminal with reference to the storage means.
Please help me write a proper abstract based on the patent claims. CLAIM: 1. A recommendation information providing device that communicates with each of a mobile terminal used by a provider providing recommendation information indicative of an object to be recommended and a requester terminal used by a requester requesting the recommendation information, the recommendation information providing device comprising: acquisition means for acquiring location information of the mobile terminal; memory means for storing the location information acquired by the acquisition means; storage means for storing the recommendation information of the provider; and control means for, when receiving search area information for identifying a search area from the requester terminal, identifying a pertinent terminal which is the mobile terminal existing in the search area with reference to the memory means and transmitting pertinent recommendation information which is the recommendation information of the provider using the pertinent terminal to the requester terminal with reference to the storage means. 2. A recommendation information providing device that communicates with each of a mobile terminal used by a provider providing recommendation information indicative of an object to be recommended and a requester terminal used by a requester requesting the recommendation information, the recommendation information providing device comprising: storage means for storing the recommendation information of the provider; and control means for, when receiving search area information for identifying a search area from the requester terminal, transmitting the search area information to the mobile terminal, and when receiving a response from a pertinent terminal which is the mobile terminal existing in the search area, transmitting pertinent recommendation information which is the recommendation information of the provider using the pertinent terminal to the requester terminal with reference to the storage means. 3. The recommendation information providing device according to claim 1, wherein the mobile terminal is more than one in number, and the control means performs predetermined statistical processing on the pertinent recommendation information, assigns a priority to the pertinent recommendation information based on a result of the predetermined statistical processing, and transmits the pertinent recommendation information assigned with the priority to the requester terminal. 4. The recommendation information providing device according to claim 3, wherein the recommendation information is contents identification information for identifying contents recommended by the provider, and the control means performs, as the predetermined statistical processing, statistical processing of counting the number of providers providing pertinent recommended contents identification information for each piece of contents identification information with reference to the storage means, and assigns higher priorities to pieces of contents identification information with larger numbers of providers. 5. The recommendation information providing device according to claim 3, wherein the search area information also indicates a location of the requester terminal, and the control means performs, as the predetermined statistical processing, statistical processing of counting a distance between a location of the pertinent terminal of the provider providing the pertinent recommendation information and a location of the requester terminal indicated by the search area information for each piece of pertinent recommendation information with reference to the memory means, and assigns higher priorities to pieces of pertinent recommendation information with shorter distances. 6. The recommendation information providing device according to claim 1, wherein the mobile terminal is more than one in number, and when receiving reference location information indicative of a reference location in the search area and direction information indicative of a direction of the requester terminal together with the search area information from the requester terminal, the control means identifies as the pertinent terminal the mobile terminal existing in the direction of the requester terminal from the reference location in the search area with reference to the memory means, performs predetermined statistical processing on the pertinent recommendation information, assigns a priority to the pertinent recommendation information based on a result of the predetermined statistical processing, and transmits the pertinent recommendation information assigned with the priority to the requester terminal. 7. The recommendation information providing device according to claim 2, wherein the mobile terminal is more than one in number, and when receiving reference location information indicative of a reference location in the search area and direction information indicative of a direction of the requester terminal together with the search area information from the requester terminal, the control means transmits the search area information, the reference location information and the direction information to the mobile terminal, and when receiving the response from the mobile terminal existing in the direction of the requester terminal from the reference location in the search area, the control means identifies the mobile terminal having transmitted the response as the pertinent terminal, and performs predetermined statistical processing on the pertinent recommendation information, assigns a priority to the pertinent recommendation information based on a result of the predetermined statistical processing, and transmits the pertinent recommendation information assigned with the priority to the requester terminal. 8. A mobile terminal that communicates with the recommendation information providing device according to claim 2, the mobile terminal comprising: location acquisition means for acquiring a location of the mobile terminal; and response means for, when receiving the search area information from the recommendation information providing device, transmitting the response to the recommendation information providing device when the location of the mobile terminal is within the search area indicated by the search area information. 9. A recommendation information providing method at a recommendation information providing device that communicates with each of a mobile terminal used by a provider providing recommendation information indicative of an object to be recommended and a requester terminal used by a requester requesting the recommendation information, the recommendation information providing method comprising: acquiring location information of the mobile terminal; storing the acquired location information in memory means; storing the recommendation information of the provider in storage means; and when receiving search area information for identifying a search area from the requester terminal, identifying a pertinent terminal which is the mobile terminal existing in the search area with reference to the memory means, and transmitting pertinent recommendation information which is the recommendation information of the provider using the pertinent terminal to the requester terminal with reference to the storage means. 10. A recommendation information providing method at a recommendation information providing device that communicates with each of a mobile terminal used by a provider providing recommendation information indicative of an object to be recommended and a requester terminal used by a requester requesting the recommendation information, the recommendation information providing method comprising: storing the recommendation information of the provider in storage means; and when receiving search area information for identifying a search area from the requester terminal, transmitting the search area information to the mobile terminal, and when receiving a response from a pertinent terminal which is the mobile terminal existing in the search area, transmitting pertinent recommendation information which is the recommendation information of the provider using the pertinent terminal to the requester terminal with reference to the storage means. 11. A recommendation information provision supporting method at a mobile terminal that communicates with the recommendation information providing device according to claim 2, the recommendation information provision supporting method comprising: acquiring a location of the mobile terminal; and when receiving the search area information from the recommendation information providing device, transmitting the response to the recommendation information providing device when the location of the mobile terminal is within the search area indicated by the search area information. 12. A computer-readable recording medium recording a program for causing a computer to execute: an acquisition procedure of acquiring location information of a mobile terminal used by a provider providing recommendation information indicative of an object to be recommended; a memory procedure of storing the acquired location information to memory means; a storage procedure of storing the recommendation information of the provider in storage means; and a control procedure of, when receiving search area information for identifying a search area from a requester terminal used by a requester requesting the recommendation information, identifying a pertinent terminal which is the mobile terminal existing in the search area with reference to the storage means, and transmitting pertinent recommendation information which is the recommendation information of the provider using the pertinent terminal to the requester terminal with reference to the storage means. 13. A computer-readable recording medium recording a program for causing a computer to execute: a storage procedure of storing in storage means recommendation information indicative of an object to be recommended, provided by a provider using a mobile terminal; and a control procedure of, when receiving search area information for identifying a search area from the requester terminal used by a requester requesting the recommendation information, transmitting the search area information to the mobile terminal, and when receiving a response from a pertinent terminal which is the mobile terminal existing in the search area, transmitting pertinent recommendation information which is the recommendation information of the provider using the pertinent terminal to the requester terminal with reference to the storage means. 14. A computer-readable recording medium recording a program for causing a computer to execute: a location acquisition procedure of acquiring a location of the computer; and a response procedure of, when receiving the search area information from the recommendation information providing device according to claim 2, transmitting the response to the recommendation information providing device when the location of the computer is within the search area indicated by the search area information. 15. The recommendation information providing device according to claim 2, wherein the mobile terminal is more than one in number, and the control means performs predetermined statistical processing on the pertinent recommendation information, assigns a priority to the pertinent recommendation information based on a result of the predetermined statistical processing, and transmits the pertinent recommendation information assigned with the priority to the requester terminal. 16. The recommendation information providing device according to claim 15, wherein the recommendation information is contents identification information for identifying contents recommended by the provider, and the control means performs, as the predetermined statistical processing, statistical processing of counting the number of providers providing pertinent recommended contents identification information for each piece of contents identification information with reference to the storage means, and assigns higher priorities to pieces of contents identification information with larger numbers of providers. 17. The recommendation information providing device according to claim 15, wherein the search area information also indicates a location of the requester terminal, and the control means performs, as the predetermined statistical processing, statistical processing of counting a distance between a location of the pertinent terminal of the provider providing the pertinent recommendation information and a location of the requester terminal indicated by the search area information for each piece of pertinent recommendation information with reference to the memory means, and assigns higher priorities to pieces of pertinent recommendation information with shorter distances.