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Please predict whether this patent is acceptable.PATENT ABSTRACT: Provided herein is a system or method for a native advertisement selection and formatting module operable to monitor displayable content and store characteristic-related information relating to the monitored content, including keyword-related information and format-related information, utilize one or more machine learning-based algorithms, analyze the characteristic-related information relating to the monitored content, including the keyword-related information and the format-related information, and based in part on the analysis, output detailed contextual settings, and select and format native advertisements to be displayed in visual association with the displayable content, based in part on the detailed contextual settings.