G06N504
Please help me predict the CPC LABEL for this patentPATENT ABSTRACT: A computer-implemented method and an apparatus to facilitate building of prediction models from customer Web logs includes receiving a Web log including unstructured data and structured data corresponding to a customer's journey on a Website. The structured data in the Web log is used to generate structured variables and the unstructured data in the Web log is used to generate unstructured variables. The generated structured and unstructured variables are concatenated to form a session string, which serves as a textual representation of the customer's journey on the Website. The session string is subjected to text-based processing to generate a plurality of features. The plurality of features are used to build one or more prediction models for facilitating prediction of at least one response variable corresponding to the customers visiting the Website.