A method, system and computer-usable medium for performing cognitive computing operations comprising receiving streams of data from a plurality of data sources; processing the streams of data from the plurality of data sources, the processing the streams of data from the plurality of data sources performing data enriching for incorporation into a cognitive graph; defining a travel-related cognitive persona within the cognitive graph, the travel-related cognitive persona corresponding to an archetype user model, the travel-related cognitive persona comprising a set of nodes in the cognitive graph; associating a user with the travel-related cognitive persona; and, performing a cognitive computing operation based upon the travel-related cognitive persona associated with the user.
Please help me write a proper abstract based on the patent claims. CLAIM: 1. A computer-implementable method for performing cognitive computing operations comprising: receiving streams of data from a plurality of data sources; processing the streams of data from the plurality of data sources, the processing the streams of data from the plurality of data sources performing data enriching for incorporation into a cognitive graph; defining a travel-related cognitive persona within the cognitive graph, the travel-related cognitive persona corresponding to an archetype user model, the travel-related cognitive persona comprising a set of nodes in the cognitive graph; associating a user with the travel-related cognitive persona; and, performing a cognitive computing operation based upon the travel-related cognitive persona associated with the user. 2. The method of claim 1, wherein: the travel-related cognitive persona represents a common set of attributes associated with a hypothesized group of users. 3. The method of claim 2, wherein: the common set of attributes comprise at least one of demographic attributes, geographic attributes, psychographic attributes, and behavioristic attributes. 4. The method of claim 1, further comprising: associating a plurality of travel-related cognitive personas with the user; generating a plurality of cognitive insights based upon the plurality of travel-related cognitive personas; and, wherein a first cognitive insight based upon a first of the plurality of travel-related cognitive personas is different from the cognitive insight based upon another of the plurality of travel-related cognitive personas. 5. The method of claim 1, further comprising: receiving feedback from the user relating to the travel-related cognitive persona associated with the user; and, revising the travel-related cognitive persona based upon the feedback. 6. The method of claim 5, further comprising: using the feedback from the user to create a new travel-related cognitive persona, the new travel-related cognitive persona inheriting a common set of attributes from the travel-related cognitive persona.