A method, system and computer-usable medium for performing cognitive computing operations comprising receiving streams of data from a plurality of data sources; processing the streams of data from the plurality of data sources, the processing the streams of data from the plurality of data sources performing data enriching for incorporation into a cognitive graph; defining a travel-related cognitive persona within the cognitive graph, the travel-related cognitive persona corresponding to an archetype user model, the travel-related cognitive persona comprising a set of nodes in the cognitive graph; associating a user with the travel-related cognitive persona; and, performing a cognitive computing operation based upon the travel-related cognitive persona associated with the user.
Please help me write a proper abstract based on the patent claims. CLAIM: 1. A system comprising: a processor; a data bus coupled to the processor; and a non-transitory, computer-readable storage medium embodying computer program code, the non-transitory, computer-readable storage medium being coupled to the data bus, the computer program code interacting with a plurality of computer operations and comprising instructions executable by the processor and configured for: receiving streams of data from a plurality of data sources; processing the streams of data from the plurality of data sources, the processing the streams of data from the plurality of data sources performing data enriching for incorporation into a cognitive graph; defining a travel-related cognitive persona within the cognitive graph, the travel-related cognitive persona corresponding to an archetype user model, the travel-related cognitive persona comprising a set of nodes in the cognitive graph; associating a user with the travel-related cognitive persona; and, performing a cognitive computing operation based upon the travel-related cognitive persona associated with the user. 2. The system of claim 1, wherein: the travel-related cognitive persona represents a common set of attributes associated with a hypothesized group of users. 3. The system of claim 2, wherein: the common set of attributes comprise at least one of demographic attributes, geographic attributes, psychographic attributes, and behavioristic attributes. 4. The system of claim 1, wherein the instructions executable by the processor further comprise instructions for: associating a plurality of travel-related cognitive personas with the user; generating a plurality of cognitive insights based upon the plurality of travel-related cognitive personas; and, wherein a first cognitive insight based upon a first of the plurality of travel-related cognitive personas is different from the cognitive insight based upon another of the plurality of travel-related cognitive personas. 5. The system of claim 1, wherein the instructions executable by the processor further comprise instructions for: receiving feedback from the user relating to the travel-related cognitive persona associated with the user; and, revising the travel-related cognitive persona based upon the feedback. 6. The system of claim 5, wherein the instructions executable by the processor further comprise instructions for: using the feedback from the user to create a new travel-related cognitive persona, the new travel-related cognitive persona inheriting a common set of attributes from the travel-related cognitive persona. 7. A non-transitory, computer-readable storage medium embodying computer program code, the computer program code comprising computer executable instructions configured for: receiving streams of data from a plurality of data sources; processing the streams of data from the plurality of data sources, the processing the streams of data from the plurality of data sources performing data enriching for incorporation into a cognitive graph; defining a travel-related cognitive persona within the cognitive graph, the travel-related cognitive persona corresponding to an archetype user model, the travel-related cognitive persona comprising a set of nodes in the cognitive graph; associating a user with the travel-related cognitive persona; and, performing a cognitive computing operation based upon the travel-related cognitive persona associated with the user. 8. The non-transitory, computer-readable storage medium of claim 7, wherein: the travel-related cognitive persona represents a common set of attributes associated with a hypothesized group of users. 9. The non-transitory, computer-readable storage medium of claim 8, wherein: the common set of attributes comprise at least one of demographic attributes, geographic attributes, psychographic attributes, and behavioristic attributes. 10. The non-transitory, computer-readable storage medium of claim 7, wherein the instructions executable by the processor further comprise instructions for: associating a plurality of travel-related cognitive personas with the user; generating a plurality of cognitive insights based upon the plurality of travel-related cognitive personas; and, wherein a first cognitive insight based upon a first of the plurality of travel-related cognitive personas is different from the cognitive insight based upon another of the plurality of travel-related cognitive personas. 11. The non-transitory, computer-readable storage medium of claim 7, wherein the instructions executable by the processor further comprise instructions for: receiving feedback from the user relating to the travel-related cognitive persona associated with the user; and, revising the travel-related cognitive persona based upon the feedback. 12. The non-transitory, computer-readable storage medium of claim 17, wherein the instructions executable by the processor further comprise instructions for: using the feedback from the user to create a new travel-related cognitive persona, the new travel-related cognitive persona inheriting a common set of attributes from the travel-related cognitive persona. 13. The non-transitory, computer-readable storage medium of claim 7, wherein the computer executable instructions are deployable to a client system from a server system at a remote location. 14. The non-transitory, computer-readable storage medium of claim 7, wherein the computer executable instructions are provided by a service provider to a user on an on-demand basis.