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Please predict whether this patent is acceptable.PATENT ABSTRACT: Methods, systems and computer program products for using a selected cohort of content consumers to rate a media object is provided by identifying a media object, determining a first value, where the first value is equal to a number of content consumers who belong to a cohort and who have played the media object, determining a second value. The second value is equal to a total number of content consumers who played the media object. A rating is computed using the first value and the second value.