A method, system and computer-usable medium for performing cognitive computing operations comprising receiving streams of data from a plurality of data sources; processing the streams of data from the plurality of data sources, the processing the streams of data from the plurality of data sources performing data enriching for incorporation into a cognitive graph; defining a cognitive persona within the cognitive graph, the cognitive persona corresponding to an archetype user model, the cognitive persona comprising a set of nodes in the cognitive graph; associating a user with the cognitive persona; defining a cognitive profile within the cognitive graph, the cognitive profile comprising an instance of the cognitive persona that references personal data associated with the user; associating the user with the cognitive profile; and, performing a cognitive computing operation based upon the cognitive profile associated with the user.
Please help me write a proper abstract based on the patent claims. CLAIM: 1. A system comprising: a processor; a data bus coupled to the processor; and a non-transitory, computer-readable storage medium embodying computer program code, the non-transitory, computer-readable storage medium being coupled to the data bus, the computer program code interacting with a plurality of computer operations and comprising instructions executable by the processor and configured for: receiving streams of data from a plurality of data sources; processing the streams of data from the plurality of data sources, the processing the streams of data from the plurality of data sources performing data enriching for incorporation into a cognitive graph; defining a cognitive persona within the cognitive graph, the cognitive persona corresponding to an archetype user model, the cognitive persona comprising a set of nodes in the cognitive graph; associating a user with the cognitive persona; and, defining a cognitive profile within the cognitive graph, the cognitive profile comprising an instance of the cognitive persona that references personal data associated with the user; associating the user with the cognitive profile; and, performing a cognitive computing operation based upon the cognitive profile associated with the user. 2. The system of claim 1, wherein: the personal data comprises data associated with an interaction of the user with the cognitive graph. 3. The system of claim 1, wherein: the personal data is distributed among the plurality of data sources. 4. The system of claim 3, wherein the instructions executable by the processor further comprise instructions for: aggregating the personal data distributed among the plurality of data sources to define the cognitive profile. 5. The system of claim 1, wherein: the cognitive profile represents a plurality of attributes associated with the user; and each of the plurality of attributes corresponds to a node within the set of nodes in the cognitive graph. 6. The system of claim 1, wherein the instructions executable by the processor further comprise instructions for: receiving user provided personal information; and, associating the user with the cognitive profile based upon user provided personal information. 7. A non-transitory, computer-readable storage medium embodying computer program code, the computer program code comprising computer executable instructions configured for: receiving streams of data from a plurality of data sources; processing the streams of data from the plurality of data sources, the processing the streams of data from the plurality of data sources performing data enriching for incorporation into a cognitive graph; defining a cognitive persona within the cognitive graph, the cognitive persona corresponding to an archetype user model, the cognitive persona comprising a set of nodes in the cognitive graph; associating a user with the cognitive persona; and, defining a cognitive profile within the cognitive graph, the cognitive profile comprising an instance of the cognitive persona that references personal data associated with the user; associating the user with the cognitive profile; and, performing a cognitive computing operation based upon the cognitive profile associated with the user. 8. The non-transitory, computer-readable storage medium of claim 7, wherein: the personal data comprises data associated with an interaction of the user with the cognitive graph. 9. The non-transitory, computer-readable storage medium of claim 7, wherein: the personal data is distributed among the plurality of data sources. 10. The non-transitory, computer-readable storage medium of claim 9, wherein the instructions executable by the processor further comprise instructions for: aggregating the personal data distributed among the plurality of data sources to define the cognitive profile. 11. The non-transitory, computer-readable storage medium of claim 7, wherein: the cognitive profile represents a plurality of attributes associated with the user; and each of the plurality of attributes corresponds to a node within the set of nodes in the cognitive graph. 12. The non-transitory, computer-readable storage medium of claim 7, wherein the instructions executable by the processor further comprise instructions for: using the feedback from the user to create a new cognitive persona, the new persona inheriting a common set of attributes from the cognitive persona. 13. The non-transitory, computer-readable storage medium of claim 7, wherein the computer executable instructions are deployable to a client system from a server system at a remote location. 14. The non-transitory, computer-readable storage medium of claim 7, wherein the computer executable instructions are provided by a service provider to a user on an on-demand basis.