Systems and methods are disclosed that have and implement persona-based decision assistants and graphical user interfaces. The graphical user interfaces may present a view of one or more decision options and may include one or more user-selectable elements through which a selected decision option may be accessed or modified. In certain embodiments, user selections and similar traveler “look-alikes'” purchase behaviors may be processed to refine a persona corresponding to the search, in parallel to a search occurring and after an initial search result has been presented. In certain embodiments, the graphical user interface may show a subset of possible decision options. In certain embodiments, the graphical user interface may provide a selectable element to modify search, persona, and other preferences.
Please help me write a proper abstract based on the patent claims. CLAIM: 1. A system comprising: a processor; and a memory accessible to the processor and storing instructions that, when executed, cause the processor to: provide, via a graphical user interface, a selected one of a plurality of decision options; and obscure others of the plurality of decision options. 2. The system of claim 1, wherein the memory further comprises instructions that, when executed, cause the processor to selectively reveal others of the plurality of decision options. 3. A system comprising: a processor; and a memory accessible to the processor and storing instructions that, when executed, cause the processor to: provide, via a graphical user interface (GUI), a plurality of decision options as a set of cards, each card representing a decision option of the plurality of decision options; and selectively alter an appearance of the card within the graphical user interface in response to an input. 4. The system of claim 3, wherein an appearance of the card is selectively altered, within the GUI, by providing a view that represents a back side of the card. 5. The system of claim 3, wherein the memory further includes instructions that, when executed cause the processor to: move the image of the card within the GUI in response to the input; store a decision option associated with the card when the card is moved in a first direction; and discard a decision option associated with the card when the card is moved in a second direction. 6. A system comprising: a processor; and a memory accessible to the processor and storing instructions that, when executed, cause the processor to: receive decision options corresponding to a plurality of possible options; provide, via a graphical user interface, a selected one of the plurality of possible options; and obscure others of the plurality of itineraries. 7. The system of claim 6, wherein the memory further includes instructions that, when executed, cause the processor to: include one or more user-selectable elements within the graphical user interface; receive input corresponding to one of the user-selectable elements; and provide one or more options to configure a continuous decision making process related to a selected decision option.