An apparatus, system and method for automatically evaluating a transaction request are provided. An adaptive modeling platform builds models and deploys them in a very systematic manner, without requiring much or any human intervention. This system ensures an end to end data management; encompassing variable generation, model building and evaluation of the built models, decision logic and strategy design. It guarantees deployment of these predictive models in real time, monitors performance of the portfolio and generates reports & alerts for the same. The system periodically examines the models in production and rebuilds them when their performance falls below a predefined threshold. When the human discretion so permits, the system can be interrupted at any point in time and changes can be made wherever desired in the process. From a business point of view, AMP will significantly reduce the resources and time required for the entire process, starting from raw data to building models and decision logic, to monitoring performance and reconstruction, to deployment of the final strategies.
Please help me write a proper abstract based on the patent claims. CLAIM: 1. An adaptive modeling platform, comprising: a processor and a memory; the processor configured to receive a plurality of piece of data about a transaction; the processor configured to generate a real-time decision based on a predictive model and the plurality of piece of data about the transaction; and the processor configured to automatically one of build the predictive model and rebuild the predictive model in response to a plurality of pieces of data about a plurality of transactions. 2. The platform of claim 1, wherein the processor is configured to build and update one or more decision rules triggered by the plurality of pieces of data about a plurality of transactions. 3. The platform of claim 1, wherein the transaction is one of a financial industry transaction, a consumer credit transaction, a business credit transaction, a fraud detection transaction, a targeted marketing transaction, a transaction monitoring transaction, a customer care transaction and a pricing optimization transaction. 4. The platform of claim 1, wherein the processor is configured to generate decision logic for the transaction based on the plurality of piece of data about the transaction. 5. The platform of claim 1, wherein the processor is configured to automatically generate one or more variables for the predictive model based on the plurality of pieces of data about the plurality of transactions. 6. The platform of claim 1 further comprising a champion/challenger engine that generates a test segment to test in real time the predictive model. 7. The platform of claim 4 further comprising a scoring and decision module that creates, optimizes and deploys the decision logic. 8. The platform of claim 1 further comprising a report generation module that creates reports and triggering alerts based on a real time performance of the generation of the real-time decision. 9. The platform of claim 8, wherein the report generation module triggers an alert to rebuild the predictive model. 10. The platform of claim 8, wherein the report generation module triggers an alert to deploy a new predictive model. 11. The platform of claim 4 further comprising a report generation module that triggers an alert to automatically adjust the decision logic. 12. The platform of claim 4 further comprising a report generation module that triggers an alert to automatically deploy new decision logic. 13. The platform of claim 5, wherein the one or more variables are digital filter variables. 14. The platform of claim 13, wherein the one or more variables are Bayesian adjusted digital filter variables. 15. The platform of claim 1, wherein the data is one of performance data and outcome data. 16. The platform of claim 14, wherein the processor is configured to rebuild the predictive model when a new digital filter variable is created. 17. The platform of claim 4, wherein the processor is configured to rebuild the decision logic when a new digital filter variable is created. 18. The platform of claim 5, wherein the processor is configured to generates the one or more variables based on new data about the transaction. 19. The platform of claim 5 further comprising a data manager that maintains a definition and a property of the one or more variables in a common format. 20. The platform of claim 4, wherein the decision logic is a decision strategy using the predictive model, an objective and a constraint. 21. The platform of claim 20, wherein the processor is configured to automatically update the decision strategy based on new data about the transaction. 22. The platform of claim 1 further comprising a model management model that performs one of the following: monitoring the performance of the predictive model currently deployed in real time production, triggering automatic rebuilds of the predictive model based on the performance, triggering predictive model rebuilds based on time elapsed, triggering predictive model rebuilds based on new data availability, triggering predictive model rebuilds based on availability of new variables, triggering predictive model rebuilds based on statistical distribution shifts observed in the data for the transactions and triggering predictive model rebuilds based on performance of a challenger strategy. 23. The platform of claim 20 further comprising a model management model that performs one of the following: monitoring the performance of the predictive model currently deployed in real time production, triggering automatic rebuilds of the decision strategy based on the performance, triggering decision strategy rebuilds based on time elapsed, triggering decision strategy rebuilds based on new data availability, triggering decision strategy rebuilds based on availability of new variables, triggering decision strategy rebuilds based on statistical distribution shifts observed in the data for the transactions and triggering decision strategy rebuilds based on performance of a challenger strategy. 24. The platform of claim 6, wherein the champion/challenger module performs one or more of the following: monitoring the performance of deployed champion and challenger business strategies, triggering automatic distribution updates to the overall decision strategy based on performance, automatically pruning underperforming strategies based on specified performance conditions, automatically allocating higher distribution of transactions to challenger strategies that are performing well, ultimately promoting them to champion and alerting the system to trigger rebuild if any predictive model underperforms on any of the challenger segments. 25. A method for performing adaptive modeling, comprising: receiving, at a computer having a real time decision engine, a plurality of piece of data about a transaction; generating, by the real time decision engine, a real-time decision based on a predictive model and the plurality of piece of data about the transaction; and automatically adjusting, by the real time decision engine, the predictive model in response to a plurality of pieces of data about a plurality of transactions. 26. The method of claim 25, wherein adjusting the predictive model further comprises one of building the predictive model and rebuilding the predictive model. 27. The method of claim 25 further comprising automatically adjusting one or more decision rules triggered by the plurality of pieces of data about a plurality of transactions. 28. The method of claim 27, wherein adjusting the decision rules further comprises one of building the decision rules and rebuilding the decision rules. 29. The method of claim 25, wherein the transaction is one of a financial industry transaction, a consumer credit transaction, a business credit transaction, a fraud detection transaction, a targeted marketing transaction, a transaction monitoring transaction, a customer care transaction and a pricing optimization transaction. 30. The method of claim 25 further comprising generating decision logic for the transaction based on the plurality of piece of data about the transaction. 31. The method of claim 25 further comprising automatically generating one or more variables for the predictive model based on the plurality of pieces of data about the plurality of transactions. 32. The method of claim 25 further comprising generating a test segment to test in real time the predictive model. 33. The method of claim 30 further comprising creating, optimizes and deploying the decision logic. 34. The method of claim 25 further comprising creating reports and triggering alerts based on a real time performance of the generation of the real-time decision. 35. The method of claim 34, wherein triggering the alerts further comprises triggering an alert to rebuild the predictive model. 36. The method of claim 34, wherein triggering the alerts further comprises triggering an alert to deploy a new predictive model. 37. The method of claim 30 further comprising triggering an alert to automatically adjust the decision logic. 38. The method of claim 30 further comprising triggering an alert to automatically deploy new decision logic. 39. The method of claim 31, wherein the one or more variables are digital filter variables. 40. The method of claim 39, wherein the one or more variables are Bayesian adjusted digital filter variables. 41. The method of claim 25, wherein the data is one of performance data and outcome data. 42. The method of claim 39 further comprising rebuilding the predictive model when a new digital filter variable is created. 43. The method of claim 30 further comprising rebuilding the decision logic when a new digital filter variable is created. 44. The method of claim 31, wherein generating the one or more variables further comprises generating the one or more variables based on new data about the transaction. 45. The method of claim 30, wherein the decision logic is a decision strategy using the predictive model, an objective and a constraint. 46. The method of claim 45 further comprising automatically updating the decision strategy based on new data about the transaction. 47. The method of claim 25 further comprising monitoring the performance of the predictive model currently deployed in real time production, triggering automatic rebuilds of the predictive model based on the performance, triggering predictive model rebuilds based on time elapsed, triggering predictive model rebuilds based on new data availability, triggering predictive model rebuilds based on availability of new variables, triggering predictive model rebuilds based on statistical distribution shifts observed in the data for the transactions and triggering predictive model rebuilds based on performance of a challenger strategy. 48. The method of claim 45 further comprising monitoring the performance of the predictive model currently deployed in real time production, triggering automatic rebuilds of the decision strategy based on the performance, triggering decision strategy rebuilds based on time elapsed, triggering decision strategy rebuilds based on new data availability, triggering decision strategy rebuilds based on availability of new variables, triggering decision strategy rebuilds based on statistical distribution shifts observed in the data for the transactions and triggering decision strategy rebuilds based on performance of a challenger strategy. 49. The method of claim 32 further comprising monitoring the performance of deployed champion and challenger business strategies, triggering automatic distribution updates to the overall decision strategy based on performance, automatically pruning underperforming strategies based on specified performance conditions, automatically allocating higher distribution of transactions to challenger strategies that are performing well, ultimately promoting them to champion and alerting the system to trigger rebuild if any predictive model underperforms on any of the challenger segments.