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Please predict whether this patent is acceptable.PATENT ABSTRACT: An information processing apparatus according to the present application includes an acquisition unit and a generation unit. The acquisition unit acquires, when a user performs one of specific behaviors respectively having a plurality of types, information on a behavior of the user performed on a terminal device and information on context associated with the user. The generation unit executes machine learning by using, as feature amounts, information on each of the specific behaviors and the information on the context, to generate a learning model of the behavior of the user performed on the terminal device.