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Please predict whether this patent is acceptable.PATENT ABSTRACT: Strategy parameters and weights associated with the strategy parameters are received in a predictive analytics application to dynamically rank entities. Raw values associated with the strategy parameters are normalized by applying transformation functions to get normalized values. Based on the normalized values and the weights associated with the strategy parameters, weighted normalized values are computed. Based on the weighted normalized values aggregate scores are computed. The entities based on the computed aggregate score are dynamically ranked. The dynamically ranked entities in descending order of aggregate scores are displayed in a user interface of the predictive analytics application.