A process for recommending choices to a user uses a first model representing the user's subconscious and a second model representing the user's consciousness. The process comprises receiving data and performing, using the second model, a simulation by modeling the user and a third party to derive a simulation result that determines how the user would react to a situation based at least in part on the received data. Using the first model and the simulation, a first set of recommendation choices based at least in part on the received data is derived, and a set of recommendation choices for presentation based on the first set of recommendation choices is determined and presented to the user. As the user is making a selection, the user is monitored for conscious decisions and subconscious reactions, which are used to update the first model and the second model.
Please help me write a proper abstract based on the patent claims. CLAIM: 1. A process for recommending choices to a user, wherein the process uses a first model representing the user's subconscious and a second model representing the user's consciousness, the process comprising: receiving data; performing, using the second model, a simulation by modeling the user and a third party to derive a simulation result that determines how the user would react to a situation based at least in part on the received data; deriving, using the first model and the simulation, a first set of recommendation choices based at least in part on the received data; determining a set of recommendation choices for presentation based on the first set of recommendation choices; presenting the set of recommendation choices for presentation to the user; monitoring a conscious decision made by the user by: receiving a selection from the set of recommendation choices for presentation performed by the user; and monitoring what was not selected from the set of recommendation choices for presentation by the user; monitoring subconscious reactions of the user by: monitoring a subconscious reaction of the user while the user is performing the selection; and monitoring a subconscious reaction of the user while the user is not performing the selection; appending data representing the subconscious reactions of the user to a first memory space as previous subconscious reactions; appending data representing the conscious decisions of the user to a second memory space as previous conscious decisions; and updating least one of the first model and the second model, based on at least one of the data representing the conscious decisions of the user and the data representing the subconscious reactions of the user. 2. The process of claim 1, wherein determining a set of recommendation choices for presentation based on the first set of recommendation choices includes: determining a second set of recommendation choices; and blending, using a blending function, the first set of recommendation choices and the second set of recommendation choices to create the set of recommendation choices for presentation that are arranged in an order. 3. The process of claim 2, wherein blending, using a blending function, the first set of recommendation choices and the second set of recommendation choices further includes vetoing the second set of recommendation choices such that the set of recommendation choices for presentation is identical to the first set of recommendation choices. 4. The process of claim 1, wherein monitoring the subconscious reaction of the user further includes monitoring reflexive responses of the user including select at least one of: physiological measurements; affective observables; and paralinguistics. 5. The process of claim 1, wherein monitoring the subconscious reaction of the user further includes monitoring the amount of time the user takes to make the selection. 6. The process of claim 1, wherein deriving, using a first model and the simulation, a first set of recommendation choices is further based on the previous conscious decision of the user. 7. The process of claim 1, wherein deriving, using a first model and the simulation, a first set of recommendation choices is further based on the previous subconscious reaction of the user. 8. The process of claim 1, wherein deriving, using a first model and the simulation, a first set of recommendation choices is further based on the previous subconscious reaction of the user and the previous conscious decision of the user. 9. The process of claim 1, wherein modeling the third party includes modeling the user's friends. 10. The process of claim 1, wherein modeling the third party includes modeling the user's colleagues. 11. The process of claim 1, wherein deriving a first set of recommendation choices is further based upon previous subconscious reactions from people other than the user. 12. The process of claim 1, wherein updating at least one of the first model and the second model, based on at least one of the data representing the conscious decisions of the user and the data representing the subconscious reactions of the user includes updating the first model based upon information from the first memory space. 13. The process of claim 1, wherein updating at least one of the first model and the second model, based on at least one of the data representing the conscious decisions of the user and the data representing the subconscious reactions of the user includes updating the first model based upon information from the second memory space. 14. The process of claim 1, wherein updating at least one of the first model and the second model, based on at least one of the data representing the conscious decisions of the user and the data representing the subconscious reactions of the user includes updating the second model based upon information from the first memory space. 15. The process of claim 1, wherein updating at least one of the first model and the second model, based on at least one of the data representing the conscious decisions of the user and the data representing the subconscious reactions of the user includes updating the second model based upon information from the second memory space. 16. A process for recommending choices to a user, wherein the process uses a first model and a second model, the process comprising: receiving data in response to a user interacting with a recommender system; deriving, using a first model, a first set of recommendation choices based at least in part on the received data; deriving, using a second model, a second set of recommendation choices based at least in part on the received data; blending, by a processor and using a blending function, the first set of recommendation choices and the second set of recommendation choices to create a third set of recommendation choices that are arranged in an order; monitoring a conscious decision made by the user; monitoring a subconscious reaction of the user; presenting the third set of recommendation choices to the user in the order set during blending; updating at least one of the first model and the second model based upon information from at least one of the monitored conscious decision and the monitored subconscious reaction. 17. The process of claim 16, wherein: monitoring a subconscious reaction of the user includes monitoring a subconscious reaction of the user to determine an emotional state of the user; and updating at least one of the first model and the second model based upon information from at least one of the monitored conscious decision and the monitored subconscious reaction further includes updating at least one of the first model and the second model based upon the emotional state of the user. 18. The process of claim 17, wherein monitoring a subconscious reaction of the user to determine an emotional state of the user includes monitoring, using non-invasive sensors, a subconscious reaction of the user to determine an emotional state of the user. 19. The process of claim 17, wherein monitoring a subconscious reaction of the user to determine an emotional state of the user includes monitoring, using invasive sensors, a subconscious reaction of the user to determine an emotional state of the user. 20. The process of claim 17, wherein monitoring a subconscious reaction of the user to determine an emotional state of the user includes monitoring, using neither invasive sensors nor non-invasive sensors, a subconscious reaction of the user to determine an emotional state of the user.