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Please predict whether this patent is acceptable.PATENT ABSTRACT: Disclosed is method and system for generating recommendations to a user. System receives real time data associated with users for scenarios and batch data associated with multiple users from different data sources, received from different data channels. The user is online user. System pre-processes batch data and real time data to generate pre-processed data and stores preprocessed data in distributed, scalable big data store. System filters pre-processed data based on rules to obtain filtered data. System applies combination of machine learning techniques on filtered data, based on the scenarios associated with the user, leveraging inter-play between machine learning techniques, to generate personalized recommendations for individual user and storing the personalized recommendations in distributed database. Machine learning techniques are customized to work in distributed processing mode to reduce overall processing time. System recommends user with the personalized recommendations comprising products or services.