As inflation intensifies, more and more companies find that they must spend all funds they generate internally just to maintain their existing physical volume of business." Coca-Cola's payout ratio is presently a bit high at 77%, but the company has tons of cash to cover its dividend, which is super-important to management. But management noted that 26 of 50 global brands maintained or increased market share in the latest quarter, which was the first to really reflect high inflation.