What happened Shares of MicroStrategy (NASDAQ: MSTR), a cloud-based analytics company, were soaring this morning on seemingly no company-specific news. MicroStrategy investors have been watching the price of the digital coin closely because the company said in its first-quarter financial report that it acquired the cryptocurrency at an average cost per Bitcoin of approximately $30,700. Bitcoin and other cryptocurrencies have been falling recently as investors flee risky investments among growing concerns about rising inflation, Federal Reserve interest rate hikes, and the potential for an economic slowdown.