The Martini is Plymouth Gin and Mancino Vermouth and yes I'm quite aware of vermouth prices and in fact 30 is lower than what it actually is. I know WKs program as well and it's not the same pricing structure when you're doing 3mil/year with food to balance as it is when you're running a small cocktail bar. Whether or not each and every brand is listed is irrelevant to me because I can just ask what it is.The point is they're more elevated ingredients than what you were getting at Atlantic Lounge in a different experience so it's not a fair comparison to just throw around that  it is aimed at overcharging rich people. Especially when the pricing structure at Atlantic was always pretty drastically overpriced on anything medium to high quality. When they opened their Scotch, Rye, and Bourbon straight pours on any bottle over 50 bucks were all 4-5 dollars more per pour than anywhere else in town.