That makes sense in theory, but not much in reality. When you have a history of making cheap watches with sub par quality control, making a leap like this wouldn't be a business model conducive to future success. They make a fine mechanical watch in the $200-$300 range. Just imagine if a brand like Seagrams did this. One day they just decide to make a $900 bottle of gin to attempt to increase in gin. It just doesn't make sense.