when providing content using the services -lrb- directly or indirectly -rrb- , you grant us a non-exclusive , worldwide , perpetual , irrevocable , royalty-free , sublicensable -lrb- through multiple tiers -rrb- right to exercise any and all intellectual property rights -lrb- as defined above -rrb- you have in that content in connection with our provision , expansion , and promotion of the services , in any media known now or developed in the future .