all title , ownership rights and intellectual property rights in and to world of warcraft -lrb- including without limitation any user accounts , titles , computer code , themes , objects , characters , character names , stories , dialogue , catch phrases , locations , concepts , artwork , animations , sounds , musical compositions , audio-visual effects , methods of operation , moral rights , any related documentation , `` applets '' incorporated into world of warcraft , transcripts of the chat rooms , character profile information , recordings of games played on world of warcraft , and the world of warcraft client and server software -rrb- are owned by blizzard entertainment or its licensors .