under armour , inc. and its affiliates and subsidiaries , including mapmyfitness , inc. -lrb- `` mapmyfitness '' -rrb- , myfitnesspal , inc. -lrb- `` myfitnesspal '' -rrb- and endomondo aps -lrb- `` endomondo '' -rrb- -lrb- collectively referred to throughout as `` under armour , '' `` we '' or `` us '' -rrb- , offer a variety of products and services , including the under armour-branded fitness and wellness related websites , applications , devices , hardware , content and other technology products and services ; our e-commerce websites and applications -lrb- `` under armour shopping '' -rrb- ; and all other current and future digital products and service offerings we make available , including any products and services provided in collaboration with our partners -lrb- collectively , the `` services '' -rrb- .