b -rrb- although all intellectual property rights subsisting in any user content will be owned by you or your licensors , you hereby grant skyscanner and its group companies a non-exclusive , perpetual , royalty-free , worldwide , transferrable and sub-licensable right to use , reproduce both electronically and otherwise , display , distribute , modify , adapt , publish , translate , and create derivative works from any and all such user content -lrb- excluding personally identifiable information -rrb- including for the purposes of advertising and marketing the skyscanner services and/or skyscanner platforms ;