$AMZN Jeff Bezos: “I think it is generally human nature to overestimate risk and underestimate opportunity.

I think entrepreneurs in general would be well advised to try and bias against that piece of human nature. 

The risks are probably not as big as you perceive, and opportunity may be bigger than you perceive.

You say it’s confidence but maybe it’s just you trying to compensate against it (human bias). 

The second thing I would point out is that thinking small is a self fulfilling prophecy.”
#AMZN