Pitch 30 #SharkTankIndia - Aqua Peya

Tushar: We offer multiple ready-to-drink products.

Anuman: It is a very commoditized and brand-abusing type of business.

Tushar: It is a service industry, you need water whatever is available. The retailer is the king here.

Namita: You have copied branding from renowned brands.

Tushar: The Maharashtra belt wants green color water. Our focus is Tier 2 and Tier 3 cities.

Peyush: How much % sale is Bisleri, and how much is yours in Kirana shops?

Tushar: Bisleri is only on top of the counter; 90% of the sale is ours.

Peyush: You need scale for brand building, you need money for branding, and then you have to increase prices to maintain the same profits.

Namita: Your moat is Distribution.

Anupam: You don't have a strategy; this is only tactics. You are just a regional player.

Ritesh: We will work on a co-branding model.

Deal pakki!
#SharkTankIndia