How does the market decide what to pump?

$vine launched by @rus the co-founder of vine app and pumped to $400m+ within 24hrs
$cola was developed by ALON the founder of PumpFun and is sitting under $200K MC right now

ELON talked about bringing it back and ELON also promised to put the cocaine back into $COLA 

We demand ELON to fulfil his promise 😂8hPt6fVt5rsnE6DCbNvw4mjiGUhLKHYq7F4R8xBgBPgo