Once the “Front page of the internet,” social media platform @Reddit switched its tagline a few year ago to “Dive into anything” - and that increasingly includes #travelplanning. Its dedicated r/travel community has 12 million members, and while it’s long been used as a community-driven research tool, numbers have soared over the past year.

Reddit’s travel boom comes as more people turn to social networks and influencers for #traveladvice. Influencer commerce is key to Gen Z, for example, and almost 50% of the cohort make purchases based on influencer recommendations. 

Get the full story on #PhocusWire:#travelnews #traveltech #travelindustry #reddit #tripplanning