and @michaelfkong , here are 2 specific, actionable and measurable marketing tactics that could EXPLODE $S price, TVL and onchain volume.

Time to gear up and go to war. This is a crisis situation. If we're in the euphoria phase of the bull run and $S keeps bleeding, Sonic will go down in crypto history as one of the biggest rebranding failures. However, if we manage to turn it around, Sonic could become the golden standard in tech and marketing.

The solution to Sonic's current problem? Direct marketing! Why? With direct marketing you know exactly:

✅ What you want to achieve.
✅ Who you want to reach to achieve your goal(s).
✅ How you'll reach them.
✅ What you want them to do.
✅ What to say so they'll do what you want them to.
✅ What the numbers are. (Every step is measurable.)

TACTIC 1: Convince influencers to bridge to Sonic

Step 1: Find the top 20% influencers with the biggest wallets who have 80% of the mindshare.

⚠️ CRUCIAL FOR MAXIMUM EFFICIENCY AND LONG TERM IMPACT:
* 20% that has 80% of the reach
* They need to have big enough wallets!

Step 2: Contact them personally and speak to them on the phone, via Zoom, or whatever. The personal touch is crucial. You're talking from human to human.

Step 3: Ask them the following questions:

* "Regarding the growth of your portfolio, what do you need exactly?"
* "How can we help you achieve your goals in crypto?"
* "What difficulties are you encountering now when you're trading, farming, shitcoining, etc.?"
* "You know we've upgraded from Fantom to Sonic. The transition didn't go as planned and we're looking for help. That's why we're contacting you. We would like you to bridge your assets over to Sonic and to be active there? What would it take for you to do that? What do you need? What offer would convince you? What need do you have that doesn't get met anywhere else?"
* "Do you have any friends, acquaintances or colleagues with a similar profile as yours, that we could contact? Do you know other people that could potentially be interested in a collaboration with Sonic?"

Step 4: add them in a mailinglist and/or TG group and interact with them on a regular basis.

🎯 GOAL: have influencers bridge and use Sonic and stay on Sonic!

☠️ MISTAKES TO AVOID: looking for influencers to just tweet about Sonic is a mistake. One, they sound unauthentic and unconvincing. Two, when they post once or twice, that doesn't do much. You want repeated exposure. We've seen what limited impact Ansem, Crypto Banter, etc. had. No, you want influencers to bridge and to stay on Sonic. Then they'll promote it over and over again and they'll be credible and inspiring. How do you achieve that? Let's start by asking them.

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TACTIC 2: whale whispering

Step 1: Identify the 100 or 1000 biggest wallets on Ethereum, 100 or 1000 biggest wallets on Solana, 100 or 1000 biggest wallets on Arbitrum, etc.

Step 2: find a way to contact the owners of those wallets. Use DeBank, blockchain explorers, walletconnect chat, etc. to send messages to those wallets. In those messages, include the following:

* Who you are: Andre or Michael from Soniclabs.
* Why you're contacting them: to make them a custom offer to help them grow their portfolio faster than it is growing now.
* Call to action 1: have them schedule a conversation on the phone, Zoom, WhatsApp, or whatever with you or with a team member.
* Call to action 2: have them fill-in a little questionnaire.

Step 3: On the phone, ask similar questions as the ones from tactic 1 to get to know them better, to identify their needs and to discover what you could offer them so they'd bridge to Sonic and stay there.

Step 4: add them in a mailinglist and TG group for continuous interaction and support.

In a nutshell, SonicLabs needs a sales team of 3 to 10 people whose sole job is to run the steps described above: from prospection to closing the deal (i.e. from identifying the wallets to having them bridge to Sonic and use the chain).

There you go.

The idea is simple: go get the people you want, instead of waiting for them to come.

Hope is not a strategy!

If you're interested, I have more such tactics that can be combined together in a comprehensive direct marketing strategy that delivers measurable results fast.

Dear reader, if you have specific marketing ideas, please feel free to share them.
#S #S