It is nice to reward people for good behavior
Jim is the manager of a company overseeing many salespeople.
Jim wants to give out bonuses to those with high sales volumes.
Jim rewards only the salespeople who performed well while maintaining ethical standards.
Jim rewards high performing salespeople who clearly used underhanded methods to reach those numbers.
The salespersons are encouraged to both work hard while maintaining a moral standard.
The salespersons are encouraged to do the wrong thing in order to get paid more.