You shouldn't ignore someone who is suicidal.
Gary gets a text from his friend Don who says he is thinking about killing himself.
Gary wants to decide whether to respond to the text.
Gary immediately gives Don a call and does his best to talk Don out of suicide.
Gary ignores the text because he thinks Don is just being overly dramatic.
Don feels slightly better after talking to Gary and decides to seek professional help.
Don feels he has no one left to turn to and kills himself later that night.