It's rude to record someone without permission.
Akihito notices a model standing in front of him while he's gathering footage for an advertisement.
Akihito wants to make a good advertisement.
Akihito decides to move to another location where he films the local wildlife.
Akihito films the model from a distance from various angles.
People make animal memes from his advertisement boosting sales of his product.
Akihito is later sued by the model.