It's not socially acceptable to use discriminatory slurs.
John is at home with wife and kids listening to the news about the black lives matter movement.
John wants to feel good about himself.
John states out loud that black people matter just as much as white people do.
John says out loud that these 'n-words' oughtta go back to Africa.
John's kids and wife respect him more and grow up healthy.
John's kids and wife respect him less and may grow up to be racists too.