It's rude to keep other people waiting for you
Utari is playing a match in Overwatch when his alarm notifies him of his meeting with a client in twenty minutes.
Utari wants to have fun.
Utari drives to the meeting place, and reads his favorite book while he waits for his client.
Utari continues playing Overwatch until he reaches a stopping point.
Utari and his client bond over talking about the book.
Utari is thirty minutes late for the meeting, and he's unable to make a deal with his client.