It is wrong to insist on having your way.
John is in a company meeting for product designs.
John wants to support his favorite design.
John makes a case for his favorite design and comes to an amicable decision with his coworkers.
John adamantly argues for a design he likes and will not back down.
The coworkers of John starts viewing John as a friendly, professional and competent colleague.
John's coworkers dismisses John and starts to dislike him.