It's good to buy expensive gifts for people.
Max has a wedding coming up, and is getting married.
Max wants to buy a ring for his wife.
Max decides to splurge on the ring, and get something expensive for his wife.
Max decides to buy the cheapest ring available.
Max's wife thanks Max so much for the expensive gift, and Max is elated.
The ring breaks while Max's wife wears it and Max and his wife feel humiliated.