It's fine to not like someone's shirt.
Ray is with his friend Ryan, who is trying on an awful-looking Hawaiian shirt and wants Ray's opinion.
Ray wants to respond to Ryan.
Ray says that the shirt is ugly and that he should find another one.
Ray says that the shirt looks OK on Ryan, although he thinks otherwise.
Ryan ditches the shirt, finds a better-looking one, and buys it, preserving his reputation.
Ryan buys the shirt and looks really goofy every time he wears it.