It's rude to brag to others.
Mike would always brag to his friends whever they spoke.
Mike wants to talk to his friends.
Mike decides to stop bragging and just tell the truth even if it's not worth bragging about.
Mike continues to brag about whatever the topic at hand happens to be.
Mike notices that his friends suddenly want to talk to him a lot more.
Mike really annoyed his friends although they got used to him.