It's bad to be prejudiced against others.
John is the owner of a local paper company who is considering two job applicants for an open position, one of whom is white and the other black.
John wants to decide which job applicant to hire.
John hires the black job applicant because they are the most qualified for the position.
John hires the white job applicant despite being less qualified because he is prejudiced against minorities.
The new hire thrives in the position and helps John's company increase its profits.
The new hire is a poor worker and John's company suffers financially.