It is rude to speak loudly in a restaurant.
Jake is at a nice restaurant with his wife and is sitting near another patron.
Jake wants to make conversation with his wife.
Jake talks to his wife in a quiet tone which is appropriate for the restaurant environment.
Jake talks to his wife at a very high volume so that the whole restaurant can hear him.
The patron near Jake in not bothered by Jake's conversation and enjoys their meal in peace.
The patron sitting near Jake is bothered by Jake being so noisy and can't enjoy their meal.