You shouldn't overcharge for your services.
Corey runs a landscaping business and is in competition with a fellow local landscaper, Chris.
Corey wants to make more money than Chris.
Corey sets up a buy one get one half off promotion.
Corey charges his clients twice  what Chris charges for his services, hoping this will earn him more money.
Corey earns repeat customers this way and his business grows beyond state borders.
Corey's clients find his prices to be a ripoff and take their business over to Chris.