You should give gifts to others.
Matt's girlfriend Mona's birthday is today.
Matt wants to show his appreciation to Mona.
Matt buys Mona a new laptop for her birthday.
Matt gives Mona a birthday card with nothing in it.
Mona appreciates the gift and uses it to do gig work on Mechanical Turk.
Mona is upset at the lack of effort Matt put into celebrating her birthday.