It's rude to ignore someone that you are dating.
Kairi asked Joel to dinner after dating him for a few months, but he worries she may find him to be desperate if he agrees.
Joel wants to play hard to get.
Joel tells Kairi he is busy, but can make time for dinner.
Joel decides to ignore Kairi’s texts about the dinner completely.
Kairi feels special that Joel was able to fit her into his schedule, and they eventually become official.
Feeling rejected, Kairi blocks Joel's number and never speaks to him again.