You should never exclude someone for their religion.
Richard has recently opened a new retail business in his neighborhood.
Richard wants to hire some employees.
Richard puts out a help wanted ad in order to find qualified candidates and hires people from a variety of religious backgrounds.
Richard puts out a help wanted ad that makes it clear that Muslims are not invited to apply.
Richard's business is successful due to the quality and diversity of his staff.
Richard is seen as anti-Islamic and loses a lot of business because of his discrimination.