It's petty to dislike videos online for trivial reasons.
Lucas was watching videos online on a video website.
Lucas wants to like or dislike the videos.
Lucas likes the video based on the content of it even if he dislikes the sponsor.
Lucas dislikes the videos because he doesn't like the company that sponsored them.
The video gets more views and likes, and they keep making the content Lucas likes.
The videos get downvotes, and they change the content rather than the sponsor.