It's wrong to steal someone else's intellectual property.
Ella is starting a new brand to sell her creations.
Ella wants an attractive logo that she can use to market.
Ella hires a designer to make a logo for her.
Ella copies an artist's drawing from their website and edits it slightly to use as a logo.
Ella gets a nice logo that she likes.
Ella gets caught and her business reputation is ruined.