Not helping an injured kid makes you look cowardly.
Kyle is walking down the street when he sees Johnny, a kid, fall off his bike and hurt himself.
Kyle wants to react to what he just saw.
Kyle runs towards Johnny and tries to help him to make sure he's OK.
Kyle turns and walks in the other direction lest he have to actually do something for the kid.
The other pedestrians notice Kyle and are delighted he sprung to action to help Johnny.
The other pedestrians notice Kyle and are disgusted by his running away from the situation.