It's nice to say 'hi' to people.
Steve is the new CEO of a struggling call center.
Steve wants to establish his authority.
Steve makes an effort to learn every employees name and encourages anyone to come by his office anytime.
Steve snubs employees who say hello to him in the hall and ignores them as he walks by.
Morale goes up and employees are inspired to work harder for Steve.
He is seen as a snob which lowers morale and increases turnover resulting in the board voting him out after two years.