Not paying artists for their work is wrong.
Tory has a new business that they're building from the ground up.
Tory wants to get an artist for a business logo.
Tory tells the artist they'll pay them a good rate for their work.
Tory tells the artist that they won't pay them, but they'll get exposure.
The artist will be happy to work with Tory and put in a lot of effort.
The artist will tell Tory they won't make a logo for them.