You shouldn't take advantage of homeless people.
James lived in an area of San Francisco known for its homelessness problem and sky-high rents.
James wants to make some extra money to help pay his rent.
James starts working a second part-time job at a charity that helps the homeless.
James starts organizing bum fights, videotaping them and selling access on the Internet.
James appreciates both the extra income and how much worse his life could be.
James is widely deplored on social media, but successfully conceals his real identity.