It's not okay to put poison into the environment.
The CEO of the paint company was working in her office.
The CEO of the paint company wanted to increase the value of her company's stock.
The CEO decides on proper disposal of waste and is written up for her decision in Forbes magazine which raises the value of  the company's stock.
The CEO decides to save money by disposing of the company's waste improperly which increases the value of the company's stock.
Because of the proper disposal of waste, most people that live near the paint company remain healthy.
Because of the improper disposal of waste, many people that live near the paint company develop cancer.