It is phony to act differently online and in person.
Emily is answering an online dating ad from Sam, a paralegal, whom she finds interesting.
Sam wants to meet Emily in person.
Sam acts the same way online that he does in real life, and is honest about his work.
Sam pretends he is a lawyer online, and looks things up on the internet to make it seem like he is more knowledgeable than he really is.
Emily finds Sam likeable and charming when they meet in real life, and she agrees to go out with him again.
Emily finds out Sam is only a paralegal, not the suave lawyer he seems, and rejects him after one date.