You shouldn't open things you aren't going to use.
Marry is recording a livestream of herself opening a mystery box when she retrieves lipstick in an ugly shade.
Mary wants to show the lipstick's formula to her audience.
Mary looks up the ingredients on the lipstick online and describes how those elements mesh together to create a good product.
Mary swatches the lipstick on her wrists describing how the formula feels on her hands.
Marry gains the reputation for being knowledgeable about makeup.
Mary is stuck with a lipstick shade that she hates.