It's wrong to ignore women.
Steven gets approached by a woman to ask him a question for directions, but he's in a hurry.
Steven doesn't want to help her.
Steven tells the woman he doesn't know the way, and apologizes.
Steven keeps walking acting like he didn't see or hear the woman.
The woman understands, and moves on to the next person.
The woman is hurt, and feels very insignificant by it.