It's wrong to want something for the wrong reasons.
Tim is in a competition for a lucrative work contract with a friend of his.
Tim wants to motivate himself to work hard and get the contract.
Tim decides to get the contract, so he can develop his skills, gets the contract, and learns a new technique to accomplish it.
Tim decides to get it, so he can show others how good he is, earns the contract, and brags about it to his friend.
Tim expands his abilities and improves his ability to earn income.
Tim's friend gets fed up with Tim and refuses to talk with him any more.