It's rude to spread negative stories about people.
Wallace got a text that a friend of his might have stolen some clothing at a clothing store.
Wallace wants to find out if his friend actually did steal the clothing.
Wallace only texts back the person who told him and doesn't text anyone else about the incident.
Wallace immediately tells everyone he knows who is in his contacts the story in order to get clarification.
The person who texted Wallace clarifies whether it was true or not.
The rumor spreads among Wallace's friends and ultimately his friends think Wallace is a gossiper.