It's kind to offer guidance to someone who is lost.
While walking home, Mark finds a woman who is having trouble finding a store.
Mark wants to get home.
Mark gives the woman instructions on how to find the store before going home.
Mark pretends he doesn't know where the store is, so he can get home faster.
The woman thanks Mark for his help and makes it to the store.
The woman keeps searching but eventually she gives up and never gets to the store.