It's appropriate to report copyright infringement.
Cole works at a games company, and he is on a forum that is illegally trading the games for free.
Cole wants to respond to the free trading of games.
Cole tells the games company that the forum is trading games for free.
Cole tells the forum members it's okay to trade the games for free.
Cole's company stops the trading of games and reduces losses.
Cole's company loses out on potential sales.