It's bad to want to be a cult leader.
Mark has lots of experience with managing wealth and has capital to use for a new venture.
Mark wants to set up a wealth management business.
Mark decides to run his business without emotional blackmail or cult-like practices.
Mark decides to make it so customers of his business must forfeit all their money under emotional blackmail.
Mark is able to make a profit off the venture in a legal and acceptable way, and feels good about it.
Mark is accused by customers of operating a cult, and he loses business.