It's wrong to freak people out.
Jake is starting a youtube channel in his free time.
Jake wants to make a viral video.
Jake films himself surprising people with random acts of kindness.
Jake pranks his friend with a fake spider even though he knows they are deathly afraid of them.
Jakes video goes viral, and he gets tons of new subscribers.
The video tanks for being cruel and Jake's friend no longer speaks to him.