It is bad to pollute the environment
James just became the CEO of a major chemical company and found out they were dumping waste in the local river.
James wants to avoid bad publicity for the company.
James orders the illegal dumping to stop and launches a PR campaign about the company's new green policies.
James hushes up the evidence of illegal dumping and continues polluting the river.
The company's public image improves and the local cancer rate falls.
James' company's profits continue to climb, but so do cancer rates in the local area.