You shouldn't do things that endanger the public.
James is starting a new YouTube channel and knows it's a very competitive environment.
James wants to gain lots of followers.
James practices guitar until he can write genuinely appealing new songs.
James models dangerous behavior for his underage followers, like playing chicken on the railroad tracks.
James rapidly gains fame and happy, safe followers and eventually releases an album.
One of James' followers is seriously injured mimicking him, resulting in massive blowback in the comments.