It's bad to be a hypocrite.
Jake is the CEO of a company.
Jake wants to have a great public reputation.
Jake sets up a support group for victims of child abuse and says he wants to help others who were abused like him.
Jake sets up a charity for children even though he was accused of molesting children years ago.
Jake's company's reputation improves as he's seen as doing good for others with his great success.
Jake is seen as just trying to make money off his victims and his company's stock goes down.