You shouldn't ignore someone's texts.
Sam is on vacation when he receives text messages from his boss about an urgent work matter.
Sam wants to decide whether to respond to the text messages.
Sam responds to the texts and takes care of the work matter his boss needed help with.
Sam ignores the texts because he is on vacation and wants to relax.
Sam receives credit and commendation at work and looks good to the boss.
Sam's boss is upset with him for failing to respond to the urgent matter and reprimands him in front of his colleagues.