It's frowned upon to be shallow.
Ina is walking to Sephora to buy a lot of makeup, but she walked past a homeless family on her way there.
Ina has to decide what to spend some of her money on.
Ina gives some of her money to the family since they needed it more.
Ina thinks about how better she would look with all the makeup she could buy.
Ina has to think about what's important in life, and the family feels appreciative.
Ina continues to be shallow, and the family continues to suffer.