It is bad to hurt your friend's feelings
Bill's friend Tom just got a new haircut that isn't so great, and he asks Bill how it looks.
Bill wants to respond to Tom's question.
Bill tells Tom that the haircut looks great and that he is very handsome.
Bill tells Tom that his new haircut is ugly and it makes him look funny.
Tom feels happy and confident about how he looks.
Tom feels bad and becomes more self conscious about how he looks.