It's mean to dislike gay people.
John and his wife Mindy are at home listening to the news when there's a story about gay rights.
John wants to feel about himself.
John says out loud how proud he is of them, and they are human like everyone else.
John laughs out loud and says gay people need to get therapy not rights.
John has a friendlier persona and other people in the house respect him more.
John maintains his bias and ignorance and other people in the house respect him less.