It is bad to cover up sickness.
Jude has been preparing a business presentation for weeks for investors.
Jude wants to pitch his business as soon as possible.
Jude wakes up sick on the day of the presentation and calls the investors to reschedule.
Jude wakes up sick on the day of the presentation, seeming to have the flu, and goes in anyway.
The investors appreciate Jude's consideration and are eager to see his presentation in the near future.
The investors feel disrespected by Jude coming in sick, citing social irresponsibility, and don't want to work with him.