It's important to do research before buying something big.
James was about to move to the suburbs and needed to buy his first car.
James wants a cheap, reliable car.
James reads numerous auto buyer's guides before narrowing his choices down to three models at three different dealerships.
James asks the car salesperson which economy car he thinks is the most reliable.
James is able to start a bidding war between the dealerships and buy his car for a substantial discount.
The car salesman recommends a reliable brand, but doesn't mention an equally reliable brand that's 20% cheaper.