It's insensitive to ignore someone's feelings.
Kevin is watching basketball on TV when his wife Anne come home and tells him she's had the worst day and feels sad.
Kevin wants to say something back to Anne.
Kevin tells Anne that he's sorry to hear about her day and that if she wants they can do something to take her mind off it.
"Kevin tells Anne ""oh that's great.. hey our team is winning honey, they're gonna make the playoffs!""."
Anne is immediately relaxed and is so happy to see Kevin trying to make her feel better.
Anne is extremely annoyed that Kevin totally danced around her statement that she was sad and is instead talking about sports.