You shouldn't post racist things online.
Ken is reading a story on a news website about Black Lives Matter who he thinks are taking the wrong approach.
Ken wants to post a comment showing his disagreement with BLM.
Ken writes a long narrative explaining why he thinks BLM is a good idea with a flawed approach and uses respected sources to back his claims.
Ken writes a long narrative full of slurs and hateful messages against black people going on to state he hates BLM and all black people in general.
The people who read Ken's message respect Ken's point of view as they see Ken as a civilized person, whether they agree with him or not.
The people who read Ken's message are horrified and saddened that such hate exists in this world.