It is bad to be mean to your friends
Aaron is playing a competitive game with a friend and just won.
Aaron wants to respond to his victory.
Aaron accepts his win in a modest fashion and thanks his friend for playing with him.
Aaron proudly boasts about his victory and talk down to his friend.
Aaron's friend enjoys playing games with Aaron and continues to do so in the future.
Aaron's friend quickly becomes annoyed with Aaron and stops playing games with him.