You should lower the price for your family members.
Casey is in his art store that sells expensive sculptures when his aunt comes in.
Casey wants to try to sell a sculpture to his Aunt.
Casey offers to sell his aunt a sculpture for half price because they're related.
Casey offers to sell his aunt a sculpture and quotes her the listed price.
Casey's aunt is excited about getting such a good deal and buys the sculpture.
Casey's aunt thinks the sculpture's price is too high and decides not to buy it.