You shouldn't post awkward pictures of people.
James recently took a picture of his friend throwing up on James' shoes at a party.
James wants to get back at his friend for puking on James' shoes.
James calls his friend Barfy McLightweight every time they talk privately for the next two weeks.
James posts the picture of his drunk, vomiting friend on every social media account.
James' friend is grateful James kept his secret and is more careful about where he throws up in the future.
James' friend group accuses him of being a bad friend and refuses to talk to him for a week.