It's good to give something to your spouse.
It's Valentine's Day and Will is deciding what to do for his wife.
Will wants to make his wife feel special.
Will gives his wife a nice picture of himself in a beautiful frame.
Will takes his wife out to eat at an excellent local restaurant.
Will's wife looks at the picture frame and always remembers that year's Valentine's Day.
Within the year, Will's wife can't remember what they did for Valentine's Day.