It's rude to insult the people you love.
Jake's wife has gotten a new haircut which he thinks looks terrible.
Jake wants to tell his wife that her new haircut isn't right for her.
Jake shows his wife a different haircut from a magazine and says that it would really suit her.
Jake tells his wife that she looks ugly with her new haircut.
Jake's wife appreciates his interest in her and considers his haircut suggestion.
Jake's wife's feelings are hurt, and she resents his cruelty.