Footwear for yoga? This brand is betting on it
While a flurry of fashion and retail brands have leapt on the bandwagon to grab a slice of the red-hot yoga market, there's one category that's been largely ignored. One company is hoping to change that.

Earlier this month, Deckers -owned Ahnu—a footwear brand that's best known for its hiking boots and female-first design strategy—introduced what it's calling "yoga performance footwear."

Dubbed YogaSport, Ahnu's line includes four styles that target three types of yoga exercises: on-the-mat yoga; low-impact activities such as yoga sculpt; and high-impact yoga classes such as TRX suspension training, which includes yoga-based poses.

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The footwear ranges in price from $49.95 to $129.95.

"There's this trend that's happening with yoga right now, and what we're seeing is apparel really taking off," said Jacqueline Van Dine, vice president and co-founder of Ahnu. "We felt that there wasn't really a shoe that really completed the yoga uniform."

Ahnu first considered the yoga space in 2011, when Van Dine's aunt asked her if there were any shoes she could wear while doing yoga. Van Dine responded by giving her a pair of ballet flats.

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"She said, 'No, no, no, that's too bulky," Van Dine said. "The light bulb went off."

One year later, the brand launched its first après yoga footwear line, designed for women to wear while traveling to and from class.