Chances are you haven’t used A.I. to plan a vacation. That’s about to change
According to a global survey of more than 5,700 travelers commissioned by Expedia Group, the average traveler spends more than five hours researching a trip and reviews 141 pages of content — for Americans, it's a whopping 277 pages.

Enter generative artificial intelligence — a technology set to simplify that process, and allow companies to better tailor recommendations to travelers' specific interests.

What could that look like? The hope is that AI will not only plan itineraries, but communicate with hotels, draft travel budgets, even function as a personal travel assistant — and in the process fundamentally alter the way companies approach travelers.

A typical home search on Airbnb, for example, produces results that don't take past searches into account. You may have a decade of booking upscale, contemporary homes under your belt, but you'll likely still be offered rustic, salt-of-the-earth rentals if they match the filters you've set.

But that could soon change.

During an earnings call in May, CEO Brian Chesky discussed how AI could alter Airbnb's approach. He said: "Instead of asking you questions like: 'Where are you going, and when are you going?' I want us to build a robust profile about you, learn more about you and ask you two bigger and more fundamental questions: Who are you, and what do you want?"