Coca-Cola is making a big push into coffee
A can of Coca-Cola next to a cup of Costa coffee.

Coca-Cola isn't new to coffee, but the global beverage giant is planning on making a big push into the industry this year.

The company is releasing Coca-Cola Coffee in more than 25 markets around the world by the end of 2019.

"Coke Coffee was designed to reach consumers during specific occasions and channels like the mid-afternoon energy slump at work," CEO James Quincey told analysts Tuesday.

The drink, which blends Coke with coffee, has slightly less caffeine than a normal cup of coffee but more than a can of the soda.

The move comes as consumers have shifted from drinking soda to choosing less sugary options, like bottled water and Coca-Cola Zero Sugar. Coca-Cola Coffee contains less sugar than a Coke of the same size.

The drink also allows the company to capitalize on a trend that is working: coffee. Ready-to-drink coffee is the fastest growing segment in the coffee category, growing 31% in 2016 and 2017, according to Mintel. Chilled coffee drinks such as cold brew are also growing in popularity with consumers. From 2013 to 2017, cold coffee grew at least 10% annually in the U.S., Mintel research found. The trend is less appreciated by European consumers, who tend to experiment less.

So far, Coke's coffee business has largely been focused in Japan, where canned coffee has been popular in vending machines for decades. The Atlanta-based company's Georgia Coffee brand has surpassed $1 billion in sales and expanded to other Asian countries.