Intel unveils new AI chip to compete with Nvidia and AMD
Patrick Gelsinger, chief executive officer of Intel Corp., speaks during the Intel AI Everywhere launch event in New York, US, on Thursday, Dec. 14, 2023.

Intel unveiled new computer chips on Thursday, including Gaudi3, an artificial intelligence chip for generative AI software. Gaudi3 will launch next year and will compete with rival chips from Nvidia and AMD that power big and power-hungry AI models.

The most prominent AI models, like OpenAI's ChatGPT, run on Nvidia GPUs in the cloud. It's one reason Nvidia stock has been up nearly 230% year to date while Intel shares have risen 68%. And it's why companies like AMD and, now Intel, have announced chips that they hope will attract AI companies away from Nvidia's dominant position in the market.

Shares of Intel were up 1% on Thursday.

While the company was light on details, Gaudi3 will compete with Nvidia's H100, the main choice among companies that build huge farms of the chips to power AI applications, and AMD's forthcoming MI300X, when it starts shipping to customers in 2024.

Intel has been building Gaudi chips since 2019, when it bought a chip developer called Habana Labs.