Take the following as truth: Exempted from Novak's observation might be executives at Reebok, who last year professed to have been unaware of connotations associated with the name they gave to a new women's running  Incubus.
Then the following statement: "The Reebok shoe company was embarrassed once they realized the sexual connation of the name of the new running shoe and immediately changed it to a more neutral name. " is true, false, or inconclusive?