Take the following as truth: This long-running campaign (which has helped the brand become the world's most popular) portrays a disciplined man of experience who seems to embody a cowboy code of honor, a traditional regard for women, and the offer of a self-sacrificing friendship with other males who can meet his standards of what it is to be a man.
Then the following statement: "The campaign made the boot brand more popular worldwide." is true, false, or inconclusive?