I want to know the answer to the following question:
What group was established in 1921 in response to the clash between socialism and consumerism?
All the background I'm provided with is that "In trying to create a socialist consumer culture from scratch, GUM recast the functions and meanings of buying and selling, turning them into politically charged acts that could either contribute to or delay the march toward utopian communism.". Is that enough to answer the question?