Convert a name like "Mt. Tam: Ridgecrest Blvd to Alpine Lake via..." to
    something like "mt-tam-ridgecrest-blvd-to-alpi".

def trip_name_to_directory_name(name):
    """Convert a name like "Mt. Tam: Ridgecrest Blvd to Alpine Lake via..." to
    something like "mt-tam-ridgecrest-blvd-to-alpi".
    """
    out = name.lower()
    out = re.sub('[:/\ ]', '-', out)
    out = re.sub('[.,]', '', out)
    out = re.sub('--+', '-', out)
    out = out[:30]
    return out