RADIO PHONE-IN  Radio phone-ins would see an  OSH expert  (whether from the focal point or other relevant national  institution)  being interviewed on a one-to-one basis with a journalist  to provoke debate on a certain  topic. The  bi-directional setting of this measure  would initiate instant debate with the radio channel  receiving telephone calls  emails or texts from members of the public and having their questions raised  with the interviewee.  The evaluation of a radio phone-in can be achieved by  assessing the total number of listeners   as  well as  analysis of the questions raised   which indicates the public interest for the topic.  The table below summarises the main services:  Radio phone-in  Overall management (including the elaboration of concept)  Social media posts*  Identification of expert in cooperation with EU-OSHA/network members  Briefing of experts  Identification and negotiation with radio station for cost-free placement Overall management including development of concept for  a radio phone-in  Kick-off meeting for definition of topic and elaboration of concept  • Kick-off meeting between the EU-OSHA's national partner and the Contractor’s network partner  should determine the overall approach and concept of the radio call-in (including its focus  topic   potential spokesperson and key messages).  • Concept of radio-call in to be elaborated in agreement between EU-OSHA's national partner  and the Contractor’s network partner.  • EU-OSHA’s resources should be utilised and referred to.  European Agency for Safety and Health at Work – EU-OSHA  71 